Tag: Rajasthan

AIR Topper’s talk in seminar on UPSC Exam Preparation in Vision IAS, Hyderabad

Hyderabad, 7th May 2024: The Civil Services Examination (CSE) is a nationwide competitive examination in India conducted by the Union Public Service Commission for Recruitment to higher Civil Services of the Government of India, including the Indian Administrative Service, Indian Foreign Service, and Indian Police Service.

Vision IAS seminar meet in Hyd-01

Vision IAS conducted a seminar on UPSC preparation strategy by our students who secured All India Rank Mr. Navneet Anand ( AIR Rank. 499, UPSC CSE 2023 ) & Mr. Harshit Srivastava ( AIR Rank. 521, UPSC CSE 2023 ) which was attended by many aspirants.

Navneet Anand (Purnia Dst, BIHAR) – 3rd attempt, Optional -Sociology

10th – 12th from – Sainik School, Chittorgarh, Rajasthan, B.A(HONS)- Ambedkar University, Delhi. and

M.A. Sociology – Delhi School of Economics, University of Delhi. CAPF(ACS)

Mr. Harshit Srivastava (Prayagraj, Uttarpradesh) – 5th attempt, Optional -Geography

Vision IAS seminar meet in Hyd-02

Completed his School & Intermediate in Maharshi Patanjali Vidyamandir – CBSE and B tech Electronics and Communication- Institute of Engineering and Technology, Lucknow.

In this session, both shared their inspiring journey with the aspirants and offered them strategies for managing time effectively, developing practical study plans, and maintaining motivation throughout their preparation journey. The session was appraised by all the aspirants who reached the VISION IAS Hyderabad centre in Telangana to attend the open session, leaving a mark on the future nation leaders.

ICICI Bank to grow its retail loan disbursement in Rajasthan by 35% to over Rs. 15,500 crore in FY’22

ICICI Bank today announced that it continues to strengthen its retail franchise in Rajasthan through a host of digital initiatives and customer-centric approach. These initiatives are likely to grow the Bank’s retail loan disbursement in the state by 35% to over Rs. 15,500 crore in the financial year 2022, compared to last year.

 In a virtual interaction with the media, Mr. Anup Bagchi, Executive Director, ICICI Bank, said: “We continue to strengthen our franchise, delivery and servicing capabilities, with a range of digital initiatives. Our endeavour is to create holistic value propositions for our customers through a 360-degree customer-centric approach and focus on opportunities across client and segment ecosystems, and micro-markets. We have created cross-functional teams to bring the benefit of the entire bank to all customers.”

Major segments of retail loans such as mortgage loans, consumer loans, business loans and overdrafts are set to grow at a rapid pace in the state this financial year. The Bank’s expects to leverage its technological prowess to achieve growth by expanding its mortgage loans disbursement by 50% to Rs. 4,200 crore and consumer loans by 30% to Rs. 4,100 crore. The Bank will also grow business loans, overdrafts and commodity-based financing disbursement by 50% to Rs. 4,600 crore.

Talking about mortgage loans, Mr. Bagchi added, “The pillars of the growth strategy are digital and instant sanctions of loans, expansion in the affordable housing segment, strengthening the team and emphasising on the self-employed segment. Our facility to offer instant home loan approval digitally—the country’s first—helps lakhs of our pre-approved customers as they get the sanction letter immediately. Within the mortgage portfolio, the Bank has expanded its teams in branches of prominent and upcoming locations like Bikaner, Sri Ganganagar, Kishangarh, Rajsamand, Nimbahera, Hanumangarh, Dausa, Ratangarh and Pali among others. All these initiatives are expected to help the mortgage loan disbursement grow in Rajasthan by 50% to Rs. 4,200 crore in FY’22, compared to F’Y21.” 

Talking about business loans and overdrafts, Mr. Bagchi said, “We believe, businesses and self-employed individuals are the backbones of our society. We are the first bank to digitise an array of services for businesses at every stage of their lives. The Bank provides working capital and term loan financing to businesses across the state. Further, we offer a slew of state-of-the-art digital facilities; some of them are first-of-their-kind. The list includes instant current accounts, instant overdraft facility, business loans based on GST returns, digital platforms like ‘InstaBIZ’ app for businesses, internet banking for businesses and corporates, and Trade Online, a platform to carry out export-import transactions, among others. We believe all our digital facilities enable businesses to transact seamlessly and help them grow to their maximum potential.”

The Bank’s expansion focus is also on micro-markets like handicrafts and furniture in Jodhpur, stone/marble in Kishangarh, Jewellery in Jaipur, textile in Pali and agricultural commodities mandis in Baran, Tonk, Bikaner, Nokha and Sri Ganganagar. To drive this growth, the Bank has expanded the number of credit processing centres in Jaipur, Bhilwara and Jodhpur from three to 10 in the last one year or so.

On consumer loans, Mr. Bagchi said, “We offer customers digital and instant consumer loans. Our instant personal loan solution enables lakhs of pre-approved customers to get the money in their account instantaneously after applying through the internet / mobile banking platform. Currently, 50% of our personal loan disbursement in the state is through digital channels. Further, we have seen a good uptick in tier II and III towns like Ajmer, Alwar, Barmer, Baran and Bundi along with top cities like Jodhpur and Udaipur for personal loans from both salaried as well as self-employed individuals. Additionally, we have digitally integrated with key OEMs (car manufacturers) to offer instant and online car financing options to customers. Our focus for auto loans will be on emerging markets of tier II and III cities like Bharatpur, Pali, Barmer, Nagaur, Kotputli, Rajsamand and Banswara along with the top cities like Jaipur, Jodhpur, Kota and Udaipur.”

ICICI Bank also collaborates with various government departments to facilitate digital services for the citizens of the state. These include digital solutions for the collection of tender fees, property tax, utility (like electricity, water) bills, and web-based solutions to make online payments to vendors and DBT (Direct Beneficiaries Fund Transfer) among others.

About initiatives on empowering rural areas in the state

ICICI Bank has also undertaken several initiatives within the financial inclusion space. The Bank is supporting the entrepreneurial spirit of rural women of Rajasthan by its Self Help Group (SHG) programme. The Bank is the largest lender to SHGs in Rajasthan with a market share of 45% (FY’21). The Bank has cumulatively disbursed loans to over 76,000 SHGs comprising nearly 10 lakh women in the state. The Bank has also opened nearly 22 lakh zero balance accounts for the underprivileged in the state.

In the rural segment, the Bank offers various lending solutions like Kisan Credit Card (KCC), loans for farm equipment and SHGs. The lending in rural areas is done 100% digitally with the TAB based ‘Express Agri’ application. It ensures faster turnaround time as it reduces re-work and movement of physical documents. The Bank also offers pre-qualified KCC to the existing customers. Additionally, the Bank conducts financial literacy programme for rural customers in the state for enhancing financial inclusion.

ICICI Group has also been actively involved in imparting free-of-cost vocational training to the underprivileged youth through ICICI Academy for Skills. The Academy had set up its first centre in Jaipur in 2013 and ever since, has imparted vocational training to over 19,500 underprivileged youth in Rajasthan.

Further, ICICI Foundation operates two Rural Self Employment Training Institutes (RSETIs) at Udaipur and Jodhpur along with 20 satellite centres to provide vocational training and placement support to people from marginalised communities. Since its inception, over 120,000 individuals have been trained through these RSETIs.

The Bank has an extensive footprint across the state with nearly 490 branches and nearly 680 ATMs, creating a retail network of nearly 1,170 touchpoints, the largest among private sector banks in the state. The Bank also services remote villages in the state that were hitherto unbanked, through its network of Customer Service Points (CSP) by Business Correspondents.

 

Environment Day Celebrations #GenerationRestoration: Eminent Officers from states of Telangana, Assam, Rajasthan, and Andhra Pradesh Spread awareness on “Environment Protection and Social Responsibility”

Environment Day Celebrations by ICSL & IDEAOVATOR

ICSL has conducted a webinar on the account of World Environment Day. Eminent Public Officers from 4 states were invited as Speakers to spread awareness on this occasion and to discuss various aspects of conservation and regeneration. Shri Jayesh Ranjan, I.A.S Principal Secretary – Industries & Commerce (I&C) and Information Technology (IT) for Government of Telangana, Shri Ballepu Kalyan Chakravarthy, I.A.S Principal Secretary – Elementary Education, Secondary Education, Higher Education Department- Government Assam, Shri P Raja Babu, I.A.S CEO- Society for Elimination of Rural Poverty (SERP), Government of Andhra Pradesh, Shri. Ashish Modi, I.A.S- District Magistrate, Jaisalmer, Rajasthan participated in the webinar.

IAS Officers Spread Awareness on Environment Day 2021

IAS Officers Spread Awareness on Environment Day 2021
The speakers emphasized on the importance of sustainability and discussed various initiatives, programs for Environment Protection.

The Organizer Deepika Joshi (Director- IDEAOVATOR and President ICSL) launched the Regenerative Entrepreneurship Series and explained the need for inducing regenerative processes at Industries, Organizations, and rejuvenating Mother Earth.

Jayesh sir

Jayesh

Shri Jayesh Ranjan, IAS stated about the role of corporates in Environment Sustainability and CSR. He also stated the initiatives like mission Kakatiya and Haritha Haram of Telangana Government and stated that Environment Protection is everyone’s responsibility and Telangana would continue to support green initiatives.

Kalyan

Shri B Kalyan Chakravarthy, IAS spoke about the role of every individual in Environment protection and how Sustainability Education can help in inducing the sense of responsibility towards environment conservation and regeneration from an early age. He mentioned that Assam is encouraging Biodiversity education in schools and that he has introduced a concept ” Biodiversity Register ” which would be maintained by students.

envi2

Shri P Raja Babu, IAS quoted about various initiatives at the Society for Elimination of Rural Poverty (SERP) and promoting sustainability through awareness programs and also by encouraging women entrepreneurship in the same domain. He also said that AP is adopting digital solutions to replace paper-based work and in turn protecting trees.

Shri. Ashish Modi, IAS mentioned urban waste, its impact, and the need for efficient waste management for environment conservation.

Many Environment Protection activists, workers were facilitated on this occasion.

Lalitha Alluri- Chairperson, Babita- Secretary, Kanchan-Treasurer, Mounica – Joint Secretary of ICSL and supporters COWE, RNIT Solutions, TITA, Jayalakshmi Foundation, Balaji scan, Fugenic, Ritzy Schools, Social activists, Corporates, Educational Institutions, Industrialists, Educationalists, Students also participated in the program.

About 60% married women use modern contraceptive methods in Rajasthan – PMA India Survey

Jaipur: One of the globally acclaimed universities and renowned research institutions, IIHMR University, Jaipur, has been implementing project PMA in Rajasthan. Performance Monitoring for Action or PMA involves India as one of the program countries out of the other 9 countries which include Ethiopia, Kenya, Burkina Faso, Nigeria, Niger, Uganda, and the Democratic Republic of Congo. The project is implemented by IIHMR University, Jaipur in collaboration with Jhpiego, Bill & Melinda Gates Institute for Population and Reproductive Health at the Johns Hopkins Bloomberg School of Public Health with support from the Ministry of Health & Family Welfare, Rajasthan. The project is funded by the Bill and Melinda Gates Foundation.

There has been a gradual increase in the use of modern contraception among females of Rajasthan in the reproductive age group – from 52% in 2016 to 59% in 2020 among married women. Further, the PMA study reveals that rural women and urban women already have on average 2.4 children and 1.9 children, respectively, by the time they start using contraception. There has been a significant improvement in the stock availabilities of injectables over the past years in public facilities. Also, as per the study, female sterilization has been a widely used method among women over the years. Another key finding observed was the percentage of the time contraceptive methods were discontinued. Around 40% of the time, methods were discontinued within 12 months; 31% discontinued for other reasons while 9% did so to become pregnant. The 14% of females, however, discontinued switching to another method.

76% of women who were using a method and 31% of women who were not using a method said it was a joint decision of using a contraceptive method between them and their partners. The women who work outside of the house are more likely to use a modern method than those who are not. And among all the women who were surveyed, the rural women were the ones, who got engaged in sexual activity earlier, married earlier, and gave birth earlier than urban women, however initiated contraception later. Almost 20% of the young women were married by the age of 18 – 4% had given birth and only 3% of women used contraceptive by that age.

Apart from family planning, the survey also shared the findings on COVID-19 from the same households. About 84% of households reported a complete or partial loss of income, and 39% reported complete loss of household income. Speaking about the health facilities, 32% of them were closed during COVID-19 restrictions, of which, 69% were closed for a month or longer duration. There were about 48% of women who needed to visit a health facility during COVID-19 restrictions avoided visiting a facility due to fear of COVID-19 at the facility. Almost 96% of all women had at least some concern about getting COVID-19, with 69% reporting being very concerned about getting COVID-19. 35% of women who needed to visit a health facility during COVID-19 restrictions were not able to access health services. 15% of women left their current community to avoid COVID-19 while 83% of women living in a household that lost partial income reported a large, moderate or small loss of personal income. The women in the union, who reported more economic reliance on their husband/partner during COVID-19 than before the COVID-19 restrictions were about 63%. The women worried about the impact of COVID-19 on their household’s future finances were 83%.

In Rajasthan, data collection is led by the Indian Institute of Health Management Research (IIHMR) University in Jaipur. A sample of 134 enumeration areas (EAs) was drawn by the International Institute for Population Sciences from a master sampling frame. In each EA, households and private health facilities were listed and mapped, with 35 households randomly selected in each EA. Households were surveyed and occupants were enumerated. All eligible females ages 15 to 49 were contacted and consented to interviews. The final completed sample included 4,577 households (98.8% response rate), 5,405 females (98.1% response rate) and 575 health facilities (98.5% completion rate). The first round of data collection was conducted between August and October 2020.

AG&P Pratham opens first Liquefied and Compressed Natural Gas (LCNG) Station in Jodhpur, Rajasthan

Jodhpur: AG&P,the global downstream LNG and gas logistics company, today announced the opening of its first whollyowned Liquefied & Compressed Natural Gas (LCNG) station in Jodhpur, Rajasthan, under its India City Gas Distribution (CGD) arm – AG&P Pratham. Located at Kalptaru Jodhpur, Rajasthan, the LCNG station comprises of two (2) storage tankswith capacity of 56 MT of LNG storage and gasification.The LCNG station will ensure uninterrupted access of natural gas to commercial, industrial, and residential customers not connected to the gas pipeline, including owners and drivers of any CNG-powered vehicle – from auto-rickshaws to taxis, cars and light commercial trucks. This is the first LCNG station in the entire state of Rajasthan .

With the opening of the wholly owned LCNG station, Jodhpur now has six AG&P Pratham CNG stations in operation in the areas ofDiesel Shed, Pal Road, Lalsagar Road, Soorsagar Road, Mandore and Salawas.Three more–two on Pali Highway and one on Banar Road are expected to be commissioned next month. AG&P Pratham is also laying pipelines in Jodhpur to deliver Piped Natural Gas (PNG) directly into thousands of homes, businesses, and factories.
In a pre-recorded congratulatory message, His Highness,The Maharaja of Jodhpur Shri. Gaj Singh, said that the launch of AG&P Pratham’s LCNG station, along with the opening of multiple CNG stations across the stateis critical for the distribution of natural gas, a fuel that willmake life easier for the people of the state,whilebeing instrumental in controlling air pollution.

The inauguration ceremonyfor AG&P Pratham’s LCNG stationwas graced by Shri Inderjeet Singh(IAS), District Magistrate & Collector of Jodhpur in the presence of Mr. PPG Sarma, Managing Director – CGD, AG&P.
Speaking at the inauguration of the LCNG station, Mr. PPG Sarma, Managing Director – City Gas Distribution, AG&Psaid, “We are deeply honored to receive a congratulatory message from His Highness, The Maharaja of Jodhpur,Shri. Gaj Singh, commemorating the opening of the first LCNG station in Rajasthan. We are also very privileged to be graced by Shri Inderjeet Singh and are grateful for the invaluable support of all arms of State Government in establishing the CGD infrastructure in Jodhpur. AG&P is committed to drive the adoption of natural gas as a primary source of fuel and help herald India towards a clean energy future.”

Mr. Manish Goswami, Chief Operations Officer, Rajasthan, Tamil Nadu & Andhra Pradesh and Head, Technical Services, AG&P added, “AG&P Pratham’s firstwholly-owned LCNG station is another important milestone in making CNG and natural gas easily accessible for the people ofRajasthan. Over the next five years, we will be building 50 CNG stations in Jodhpur, Barmer and Jaisalmer and connecting over 2,00,000 households to PNG, ensuring non-stop supply of this safe, low cost and eco-friendly fuel. We will be offering special incentives to people to make the switch, so they can begin generating more business, more profits and more savings, while ensuring cleaner air for healthier living.”

AG&P’s India-wide CGD network plans to cover more than 278,000 square kilometers area in 31 districts across five states – Rajasthan in the north, and Kerala, Andhra Pradesh, Karnataka and Tamil Nadu in the south – and will comprise setting up over 1,500 CNG stations and more than 17,000 inch-km of pipelines.

Vedanta Group companies come forward to ensure uninterrupted learning for children  

The COVID-19 pandemic has humanity facing one of the toughest crises in recent history. Countrywide lockdown confined children to limited spaces and locations. To keep children engaged and sustain hope in their hearts, Vedanta Group companies, Cairn Oil & Gas and Hindustan Zinc Limited (HZL), have come forward and initiated several programs in the field of education and learning. Through their initiatives in Rajasthan, both the companies are encouraging kids to become leaders of change and continue their journey of learning amidst the crisis, inspiring the world to live each day to the fullest.

Sunil Duggal, Chief Executive Officer, Vedanta Ltd., said, “Vedanta is committed to transforming the lives of children at the grassroots level, and providing them quality education, especially during these challenging times, is an important part of this vision. Cairn Oil & Gas and Hindustan Zinc have taken up innovative and technology-backed initiatives to ensure that students adapt to new ways of learning and children are not made to suffer.”

Some of the flagship projects under the aegis of Vedanta Group companies are:

  1. Project e-Kaksha – a unique digital education initiative for rural children studying in Rajasthan by Cairn Oil & Gas

E-Kaksha is aimed at imparting education through digital platforms to the students of class 6th to 12th in partnership with Department of Education, Government of Rajasthan for all subjects with special attention on key subjects like Maths, Physics Chemistry, Biology, English, etc. Under this project, over 300+ videos have been developed so far, as the initiative aims to benefit more than 1.7 crore students in over 65,000+ government schools across 33 districts in the state. The e-content will be delivered through government’s digital mediums like Shiksha Vani, Shiksha Darshan (Doordarshan Rajasthan), Smile Program as well as ICT lab and smart classrooms in every government schools along with official YouTube channel of RBSE e-kaksha. Ujjwal project, which was focused on providing remedial and bridge classes to weaker and out of school students in 20 government schools in Barmer, Rajasthan, has continued to provide education at their hamlets and clusters post lockdown.

Speaking about the project, Govind Singh Dotasra, Education Minister, Rajasthan said, “The closure of government schools due to the COVID-19 pandemic has disrupted children’s education. Rajasthan government has, under the leadership of Ashok Gehlot, CM, Rajasthan, strived to make education accessible to the children of Rajasthan. It delights me to announce that the leaders at our education department have worked enthusiastically to provide education to children stuck at home at such difficult times and signed MoU with Vedanta & Mission Gyan.” Mr. Anshdeep, IAS, District Collector, Pali, appreciated the e-Kaksha project.

  1. Ghar Baithe Gyan Ganga – Education Project by Cairn Oil & Gas

Launched in Gujarat to improve the quality of education in schools, this project set-up smart classes and introduced innovative teaching methods for experiential learning. So far, the education project has catered to 1700+ children by providing them quality education and learning.

  1. Shiksha Sambal by HZL

The Shiksha Sambal project is aimed at quality teaching of the key subjects like Science, Maths and English (SEM). The project places additional teachers into schools and builds a strong conceptual foundation among students using innovative learning techniques & activities such as group learning, worksheets, learning camps, science fairs, etc. The project has benefitted 64 government schools and more than 7,300 students of class 9th to 12th. During this pandemic, the project team connected with students through online platforms and home visits to keep the learning going. 

  1. Mindpsark by HZL

Mindspark Learning Lab is a personalised adaptive learning program which provides customized and adaptive cloud-based learning solution to strengthen language and Mathematics learning for classes 1 to 8. Currently, the program is reaching out to 38 government schools benefiting more than 6000 students.

  1. Unchi Udaan by HZL

Hindustan Zinc’s ‘Unchi Udaan’, an educational Excellence initiative is built on the foundation of Shiksha Sambal and aims to identify young meritorious students from Govt. schools in communities around the company’s operational areas and mentoring them to enter engineering institutions of national repute. Each year, the company selects 25-30 students from rural areas of its operational districts, through rigorous selection process conducted across 6 districts – Udaipur, Bhilwara, Chittorgarh, Rajsamand & Ajmer from Rajasthan and Pantnagar from Uttarakhand and provide free coaching to appear and get through the IITs and other prestigious Engineering Colleges. The project provides residential schooling and coaching support to select group of students. The project is being implemented by Vidya Bhawan & Resonance Edu ventures. At present four batches from class 9 till 12 are running in Unchi Udaan program & the project is benefitting 134 students.

Kirana King Felicitates Retail Employees Celebrates Retail Employees’ Day (RED) 2020

Jaipur 12th December 2020: While the year 2020, on account of the pandemic, has been extremely challenging for everyone, the grocery retail staff who have been untiringly serving across all occasions & festivals, must not be forgotten for their grit and determination especially during these challenging times. They are the ones who have made a constant effort of making the whole grocery retail eco-system work seamlessly with selfless efforts of working relentlessly to stand and serve groceries at the stores and even at the doorsteps of the consumers. The retail employees have emerged as Corona Warriors whilst fighting the worst pandemic as frontline workers putting their as well as their families’ lives at risk to keep consumers’ essential needs & requirements fulfilled.

As a part of the retail community, Kirana King has felicitated, honoured & applauded the remarkable contributions of the ‘True Warriors’ this Retail Employees Day (RED) on 12th December 2020 under the aegis of a small event at its state of the art Distribution Center in Jaipur.

Mr. Anup Kumar, Founder & CEO of Kirana King, “The hard work and dedication of Retail Employees should set an example for everybody, for they never hesitated to work or to serve even in the most critical times of the pandemic. As the backbone of the organized retail ecosystem, these retail workers kept working selflessly amidst the Corona Virus outbreak and beyond. In this daring battle of humanity, our retail employees were the one’s lion-hearted. All the employees who always stood at the forefront need to be saluted and applauded for their selfless services.”

Mr. Anup Kumar, Founder & CEO of Kirana King, has expressed gratitude to all the employees and shared a message by saying, “We are humbled by the contributions of our network store workers, who go to work and risk their lives to serve humanity. Their courage of interacting with consumers and their relentless contribution during this pandemic is really exemplary. In spite of the challenges and threats posed to their own lives during this pandemic, retail employees overcame their inbound insecurities and worked on their survival instincts for serving humanity.’’

Retail Employees Day is just not a normal day as retail is not just a job but maintaining the relationship and the day should be as mammoth as any other festive day for retailers. It’s a day to celebrate the hard work, commitment and passion that retail employees exude to give the consumers a delightful shopping experience. This year the Day’s celebration is going to be special for Kirana King as they are India’s first revolutionary ‘Retail as a Service (RaaS) based Grocery Business Model’ with more than 200+ network stores, and growing, across Jaipur.

Mr. Anup further commented, ‘‘We are proud of our achievements and we as an organisation are poised for the coming opportunities in the newly evolved ecosystem during the pandemic. While we are expanding our network we are equally aware of how the world is evolving so quickly. We are looking forward to positioning our unique RaaS based Grocery Retail Business Model as a pivot to the Grocery Retail Business.”

Kirana King has also made the right investments for they have developed a robust technology stack and a skill development programme for Kirana King Store Owners and others who have opted to be a part of this revolutionary journey with Kirana King – India Ki Nayi Dukaan. Under this programme, Kirana King Store Owners and other front-end staff are trained & empowered on various aspects of retail store management, Consumer behaviour, visual merchandising, supply chain management, shelving & much more. Imparting technology skill is the cornerstone of their training module.

About Kirana King:
Established in 2017, with a deep-rooted and farsighted idea of empowering the Indian traditional grocery market, Kirana King has set India’s first revolutionary ‘Retail as a Service (RaaS) Business Model’. This model enables Traditional Kirana Store owners to become a part of the grocery retail expansion while retaining the ownership of their stores. On the other side the model also enables consumers to avail ‘organised shopping experience’ at their neighbouring known Kirana stores.

Kirana King is a strong network of 200+ Kirana Stores in Jaipur, Rajasthan. Through this association, the Store owners are able to make an identity for themselves and also infrastructure is created for them in the first stage; this also gives them newfound respect in the society. In the next stage based on their confidence in the model, activities related to supply chain management and promoting and marketing their stores are taken up among consumers residing nearby to their stores to generate demand.

OTIPY launches value added products Farm fresh Gur, White butter, and flowers for delivery

Otipy, the social commerce venture of farm-to-retail agritech startup Crofarm, has augmented its existing portfolio of products with the addition of new valuable items, including farm-fresh gur, white butter, and flowers. This development will create a win-win situation for both urban folks and farmers, by giving the latter access to fresh products and former the opportunity to drive more earnings.

Since its inception, OTIPY has gained significant traction and successfully emerged as the most preferred platform of fresh produce for end-consumers across Delhi-NCR. Although the new additions made to the platform are at a nascent stage and are slated to constitute a miniscule share at the start, they will attract more consumers in the following months. OTIPY has always remained committed to delivering fresh products to customers while creating newer avenues of income for farmers. The latest addition to the portfolio will further strengthen its vision, help the brand tap into more modern markets, and take it to new heights. This will also open up new untapped markets for farmers which will eventually increase their net income.

Varun Khurana, Founder, Otipy, said, “After doing a lot of research, we have come up with a fine conclusion. Consumers hailing from urban cities have an adequate supply of various products. However, what they truly lack is access to fresh items. The launch of new products on our platform is in line with this vision. It will also help us expand our reach to more new consumers and give us an opportunity to cater to them with fresh farm produce, eventually contributing to their safe and healthy lifestyle.”

Following a social commerce model, OTIPY delivers fresh products to the resellers who handle the last-mile deliveries with their neighbourhood and earn a healthy commission. The platform currently serves over 50k customers by sourcing fruits and vegetables from various regions across India, including Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. The new addition of products to the platform will further increase its reach and make fresh produce available to more new customers. This will help consumer access value added fresh produce.