Wordly Reports 668% Three-Year Growthas AI Translation Reshapes Live Events

Wordly Reports 668% Three-Year Growthas AI Translation Reshapes Live Events

EventTech leader climbs to 52nd fastest-growing software company on Inc. 5000 after powering 1 billion minutes of live keynotes, breakouts, and post-event dubbing

LOS ALTOS, CA – Aug 20 – Wordlythe pioneer and leader in live AI translation and captions, announced it ranked No. 521 on the 2026 Inc. 5000, climbing 1,186 places from No. 1,707 a year ago. Among software companies, Wordly rose from No. 196 to No. 52, a 144-place jump, as demand grows for AI-powered multilingual communication across conferences, meetings, keynotes, breakouts, and other live experiences.

For the events industry, the growth reflects a broader shift in how organizers approach language access. What was once typically reserved for large international conferences and high-profile keynote sessions is increasingly being used across the full event lifecycle, from live sessions and audience engagement to post-event content localization.

Accelerated adoption of live AI translation and captions has pushed Wordly past the 1-billion-minute and 6-million-user milestones, fueling a 668% three-year growth. Along the way, the platform has saved customers more than $200 million versus traditional human interpretation.

Data Shows Event Planners See AI Outperforming Traditional Human Interpretation

The milestone coincides with shifting enterprise benchmarks. According to the 2026 State of AI Translation & Captions Report, 66% of enterprise event planners now report that live AI translation exceeds the quality of human interpreters, while cutting costs and eliminating logistics bottlenecks

“Moving up to No. 52 validates a fundamental market shift,” said Lakshman Rathnam, Founder & CEO of Wordly. “Real-time multilingual content is no longer just something large industry conferences add when they need it. We’re seeing businesses, universities, and public agencies use it across meetings, town halls, training, and live events because multilingual communication has become part of their everyday operations.”

Expanded Platform: From Live Sessions to Post-Event Content

Wordly expanded its platform over the past year to support more of the event lifecycle, including:

  • Workplace Integrations: Added Workspaces and deeper Microsoft Teams support to bring multilingual meetings and hybrid experiences that extend beyond the conference floor.
  • Live & Post-Event Localization: Launched real-time AI Subtitles for main-stage keynotes alongside Voice Transcripts to help organizers repurpose recorded event content for multilingual audiences after an event ends.

  • Mobile App Updates: Released automatic language detection and a revamped mobile app to streamline live in-person translation for company-wide gatherings, campus events, and city council meetings.

The expansion reflects a broader move toward using AI translation not as a single event service, but as an always-on communication layer that can support audiences before, during, and after an event.

To learn more about the Wordly platform or to review the 2026 State of AI Translation Report, visitwww.wordly.ai.

 

 

yomo Secures Initial Banking Licence, Ready to Lead Egypt’s Digital Banking Evolution

CIB-backed digital banking platform, yomo, set to make managing money simpler, more accessible and more empowering for millions of Egyptians at home and abroad

CAIRO, Aug. 20, 2026 /PRNewswire/ — Commercial International Bank – Egypt (CIB) announces that the Bank received today preliminary approval from the Central Bank of Egypt to establish yomo digital bank, in line with Egypt’s digital banks’ framework introduced in 2023. This marks an important milestone in the evolution of Egypt’s banking sector – one in which a new generation of digitally native banks enables banking to become simpler, more intuitive and more accessible for millions of people, whether they are managing everyday finances, saving for the future or building businesses that drive economic growth across Egypt.

Rashwan Hammady, CEO of yomo

Backed by CIB’s strength, governance and fifty years of banking excellence, yomo aims to combine the trust of Egypt’s leading private-sector bank with the speed, accessibility and customer relevance of a digitally born bank. The approval enables yomo to enter the next phase of operational, technological and customer readiness ahead of the launch of its services, subject to regulatory approval.

Hisham Ezz Al-Arab, Group Chief Executive of CIB, said: “I believe strongly in the commercial opportunity the launch of yomo offers to CIB’s shareholders as part of our already announced five-year strategy and CIB’s ambition in supporting the launch of yomo is to make it easier for Egyptians everywhere to experience a fully digital banking experience. Egypt’s banking industry is poised to benefit from the increased growth opportunities we are seeing across the mass consumer and small and micro business segments, and the yomo digital banking platform places CIB at the centre of that opportunity”.

Digitally native AI banking is reshaping financial services around the world by removing complexity, increasing accessibility and giving customers greater control over their financial lives. Customers increasingly expect banking to be simple, intelligent and available wherever they are. They want financial services that work around their lives, not the other way around.  Built as a digitally native bank – not a traditional bank delivered through a mobile application – yomo has been designed from the ground up, building on Egypt’s existing banking regulations, to satisfy the evolving expectations, lifestyles and ambitions of customers in Egypt.

Rashwan Hammady, newly appointed CEO of yomo, added: “Securing our initial licence is a defining milestone, but it is the beginning of the journey, not the destination. We are building a bank that respects people’s time, speaks their language and helps them move forward with greater confidence and control. Our ambition is to set a new benchmark for digital banking in Egypt by combining simple and intuitive experiences with intelligent support that helps customers make better financial decisions. We look forward to revealing much more about the yomo brand and the experience we are creating later this year.”

Today’s announcement marks the beginning of a new ambition: to help shape the future of banking in Egypt through innovation, trust and technology, while making banking more accessible, more relevant and more empowering for the next generation of customers. Following receipt of its initial licence, yomo will continue the final stages of operational readiness, including technology validation, cybersecurity testing, regulatory compliance, customer journey optimisation and operational resilience before launch.

About CIB:

Commercial International Bank – Egypt (CIB) is Egypt’s leading private-sector bank and one of the country’s most valuable financial institutions. For over 50 years, CIB has played a pivotal role in supporting Egypt’s economic growth by delivering innovative banking, financial and advisory solutions to individuals, businesses and institutions.

For media inquiries, please contact:

OMC

Yehia Issa

Email: yehia.issa@omc.com

Mobile: +971 55 267 0405

 

 

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yomo Secures Initial Banking Licence, Ready to Lead Egypt's Digital Banking Evolution

UNIX Launches PIPER Compact Wireless Speaker with 7W Punchy Bass and Beat-Synced RGB Lighting

Mumbai, Aug 20UNIX, a consumer electronics and accessories brand, has expanded its wireless audio portfolio with the launch of the PIPER XB-U55 Wireless Speaker, a compact and portable speaker combining 7W audio output, punchy bass, beat-synced RGB lighting and up to 6 hours of playback on a single charge. Priced at INR1399, the UNIX PIPER is available on the official UNIX India website, leading e-commerce platforms including Amazon and Flipkart, and through retail outlets across the country.

UNIX Launches PIPER Compact Wireless Speaker with 7W Punchy Bass and Beat-Synced RGB Lighting

Designed for convenient wireless listening, the PIPER supports Bluetooth connectivity with a range of up to 15 metres, allowing users to enjoy music without being tethered to their devices. It also supports TWS pairing, USB and TF card playback, giving users multiple options to connect and play their content. Powered by a 1200mAh battery, the speaker offers up to 6 hours of playback, while Type-C charging enables convenient recharging.

The PIPER XB-U55 delivers 7W of rich sound with powerful bass that brings greater depth and punch to every beat. Its vertical, beat-synced RGB light display responds to the rhythm, adding a dynamic visual element to the listening experience. Available in three colour variants – Black, Blue and White, the speaker features a compact form factor and an integrated soft-silicone carrying handle, making it easy to carry from room to room or take on the go.

Speaking on the launch, Sandeep Bafna, Co-Founder, UNIX, said,

 “PIPER is designed with the Gen Z consumer in mind, compact, expressive and made for the way they experience music today. From its immersive sound and dynamic lighting to its portable design, it brings together the features, style and versatility that fit seamlessly into a Gen Z lifestyle.”

The PIPER adds to UNIX’s growing portfolio of Gen Z-oriented products, alongside the NEOM speaker, with its retro-industrial design, and the YUPHOR wireless earphones, featuring a distinctive pendant-inspired control module.

360 ONE appoints Abhishek Bhalotia as Chief Growth & People Officer

Mumbai,  August 20: 360 ONE, one of India’s  wealth and asset management firms, with an AUM of USD 82 billion, announced the appointment of Abhishek Bhalotia as Chief Growth & People Officer. Abhishek will lead two crucial, group-wide agendas: Growth, Business Development & Revenue Practice Management, and the People agenda.

360 ONE appoints Abhishek Bhalotia as Chief Growth & People Officer

Abhishek will shape and drive 360 ONE’s business development strategy across the Wealth, Asset Management and Capital businesses, spanning key client segments including ultra-high-net-worth (UHNW), high-net-worth (HNW), and non-resident Indians (NRI), as well as institutional mandates and priority geographies globally.

Karan Bhagat, Founder, MD & CEO, 360 ONE, said,

 “Abhishek’s three decades of leadership across private banking, institutional sales and asset management make him a strong fit for where 360 ONE is headed next. For us, growth and people are the same discipline, executed at scale. We are confident he will bring that same rigour to how we build revenue predictability and leadership depth across the Group.”

Abhishek Bhalotia, Chief Growth & People Officer, 360 ONE, said,

 “360 ONE has built a distinctive, integrated platform across wealth, asset and capital businesses, and the next phase of growth will be defined as much by talent and culture as by strategy. I’m looking forward to working closely with the leadership and business teams to bring greater standardisation to how we plan and track revenue, and to build the leadership bench this Group’s ambitions require.”

Abhishek will also lead the People Agenda for 360 ONE, shaping the Group’s Talent Management Strategy and Acquisition approach to match its long-term growth objectives. He will partner closely with Wealth, Asset and Capital leadership on strategic business builds as these franchises scale. He will build and own the Learning & Development agenda across businesses and functions, with particular focus on senior management development. As 360 ONE continues to scale and integrate recent acquisitions, Abhishek will also serve as the Group’s Culture Custodian, ensuring its values and ways of working stay consistent as the organisation grows.

Abhishek brings over three decades of experience with the Kotak Group, where he held leadership roles across Private Banking, Institutional Sales, Asset Management, Equity and Fixed Income Sales & Trading, and Proprietary Investment Management, in India and international markets. In his most recent role, he served as National Business Head for Kotak Bank’s flagship Private Banking business, where he led the proposition and drove its growth across the country.

KaarTech establishes new Strategic Business Unit DACH with local Headquarter in Mannheim

New SBU delivers tailored SAP and AI transformation and adoption services for manufacturing clients. 

CHENNAI, India, Aug. 20, 2026 /PRNewswire/ — KaarTech, a global AI-led Enterprise Transformation firm, has established a dedicated Strategic Business Unit (SBU) for Germany, Austria and Switzerland (DACH) with headquarter in Mannheim. 

The location reflects KaarTech’s commitment to client proximity, placing the new hub in the Rhine-Neckar region — one of Europe’s most important enterprise-technology corridors and home to SAP’s global headquarters in Walldorf. 

Aseem Gaur has been appointed Head of SBU DACH, a highly accomplished executive with more than two decades of international experience in consulting and management. His multifaceted leadership experience in Capgemini, Ernst & Young, PwC, Bristlecone and CAMELOT Consulting Group has not only equipped him with valuable regional insights but also fostered a dynamic skill set that blends technical expertise with strategic vision. 

The DACH SBU’s vision is to deliver high-impact transformations through a boutique consulting approach: a high-touch, client-centric, personalized, expert-led delivery, backed by a 3,000-strong global organization. The service portfolio covers Discover, Transform and Optimize services for manufacturing clients with a focus on SAP core and Supply Chain Management solutions. These services are augmented by industry accelerators and innovative solutions like KEOS (Kaar Enterprise Operating System). 

“In two quarters, we’ve moved from first conversations to long-term partnerships with our clients,” said Aseem Gaur, Head of SBU DACH. “That only happens when they trust you at a strategic level — our clients want a partner who understands their industry, speaks their language, and delivers SAP expertise without the overhead of a typical global consultancy. That’s the gap we’re closing.” 

The DACH SBU also marks a milestone in KaarTech’s growth agenda. “As we prepare toward our IPO, establishing a presence in Europe’s most mature SAP market is a strategic step in strengthening our global footprint and building the foundation for our next phase of growth,” says Maran Nagarajan, Founder and CEO, KaarTech. 

About KaarTech 

KaarTech is a global AI-led Enterprise Transformation firm and SAP Gold Partner. Founded in 2005, KaarTech has grown to more than 3,000 professionals and has successfully delivered over 3,300 projects for 450+ customers across North America, Europe, APAC, and the Middle East. Through its AI-led innovations, KaarTech helps enterprises accelerate their digital and AI-driven Enterprise Operating System transformations, combining forward-looking innovation with proven delivery excellence recognized by 23 SAP Quality Awards across 15 global locations. 

Contact: salesdach@kaartech.com

Logo:  https://mma.prnewswire.com/media/3008822/KaarTech_Logo.jpg

 

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KaarTech establishes new Strategic Business Unit DACH with local Headquarter in Mannheim

DB HiTek to Make Debut at electronica India 2026, Targeting Growth in Indian Market

Participating in South Asia’s leading electronics trade show in Bengaluru, India, September 16–18

Showcasing power semiconductor process technologies including BCD, SiC and GaN while seeking new customers among local fabless companies

SEOUL, South Korea, Aug. 20, 2026 /PRNewswire/ — DB HiTek, Korea’s leading 8-inch pure-play foundry, announced that it will participate in electronica India 2026, taking place September 16–18 (local time) in Bengaluru, India. The company aims to strengthen engagement with local customers and expand its presence in the Indian market.

DB HiTek to Make Debut at electronica India 2026, Targeting Growth in Indian Market

electronica India, held in Bengaluru—India’s “Silicon Valley”—is South Asia’s premier trade fair covering electronic components, systems, applications, and related solutions. At the event, DB HiTek will showcase its key process technologies, including its flagship BCD (Bipolar-CMOS-DMOS) process, alongside next-generation SiC (silicon carbide) and GaN (gallium nitride) power semiconductors. The company will also look to develop new business with local fabless companies.

Driven by strong government policy support and active investment, India’s semiconductor ecosystem is expanding rapidly. Local companies that have built their businesses around chip design services are expanding into the development of their own semiconductor products, a trend expected to increase demand for foundry services. In response to these market dynamics, DB HiTek has been strengthening collaboration with Indian fabless firms and plans to use the exhibition to broaden its engagement with potential customers.

At the exhibition, DB HiTek will focus on its power semiconductor process technologies, an area in which it has established a competitive edge. Its flagship BCD process has reached cumulative wafer shipments of 9 million, and the company is drawing on its extensive volume-production experience and process expertise to expand into high-value applications in the automotive and industrial sectors.

In next-generation power semiconductors, DB HiTek will present its progress in developing SiC and GaN processes and its roadmap for volume production. The company recently completed process qualification for its 1,200V SiC MOSFET and plans to complete qualification for its 650V GaN process by December this year. Product performance evaluations using these processes are currently underway with strategic customers.

In addition, DB HiTek will showcase various specialized process technologies—including X-ray, global shutter, SPAD (single photon avalanche diode), and other specialty CIS technologies, as well as mixed-signal/RF processes—to further expand its customer base in the region.

A DB HiTek official said, “India is a market where the rapid growth of local fabless companies and the semiconductor ecosystem is creating new business opportunities,” adding, “Through our participation in electronica India, we aim to strengthen our engagement with local customers and continue identifying new business opportunities based on our strengths in power semiconductors and specialty processes.”

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DB HiTek to Make Debut at electronica India 2026, Targeting Growth in Indian Market

Aadhaar App Crosses 5 Crore Downloads as Digital Identity Services Gain Momentum

New Delhi, August 20: The Aadhaar App has crossed the milestone of 5 crore downloads, underlining the growing preference among residents for accessing digital identity services through their smartphones.

Developed by the Unique Identification Authority of India (UIDAI), the app is increasingly serving as a digital interface for Aadhaar holders, offering services such as mobile number, address and email updates, biometric lock and unlock, and e-Aadhaar downloads. More than 60 lakh residents have already updated their mobile numbers through the app, while over 15 lakh have updated their addresses and more than 23 lakh have updated their email details.

The growing use of these facilities reflects a shift towards digital-first Aadhaar services, allowing residents to complete several identity-related processes without visiting an Aadhaar centre. The app follows a “Show, Share and Verify” approach, aimed at giving Aadhaar holders greater control over the use and sharing of their identity information.

Alongside the app’s growing adoption, UIDAI is also expanding its offline verification ecosystem. More than 200 entities have been onboarded as Offline Verification Seeking Entities (OVSEs) since the initiative was rolled out in January. The framework enables organisations to conduct secure, consent-based and paperless Aadhaar verification without requiring real-time access to UIDAI’s central database.

Through mechanisms such as QR code-based verification and secure digitally signed documents, OVSEs can verify identity information while limiting data sharing to what is necessary. The approach is intended to strengthen privacy, user consent and convenience in Aadhaar-based verification.

The expansion of the Aadhaar App and offline verification network is part of the government’s broader Digital India agenda, with a focus on making public digital services more accessible, secure and resident-centric.

India-Singapore Partnership Gets Fresh Push as Leaders Explore New Growth Areas

India-Singapore Partnership Gets Fresh Push as Leaders Explore New Growth Areas

 Pic Credit: https://x.com/DrSJaishankar

Singapore, Aug 20: India and Singapore are looking to give fresh momentum to their close partnership, with senior ministers from both countries discussing ways to expand cooperation in technology, manufacturing, digitalisation, sustainability and connectivity.

Singapore Prime Minister Lawrence Wong met External Affairs Minister S Jaishankar, Finance Minister Nirmala Sitharaman, Commerce and Industry Minister Piyush Goyal and Minister of State for Electronics and IT Jitin Prasada ahead of the fourth India-Singapore Ministerial Roundtable (ISMR).

The meeting comes as both countries seek to turn their strong economic relationship into new opportunities for businesses, investors and people. Cooperation in advanced manufacturing and digital technology could help create new avenues for innovation, investment and skilled employment.

The ministerial roundtable is also expected to review progress made since the previous meeting in New Delhi and identify areas where the two sides can work more closely under their Comprehensive Strategic Partnership.

Singapore has become an important economic partner for India and a major source of foreign investment. In 2025-26, Singapore was India’s largest source of foreign direct investment, contributing around USD 19.8 billion.

Trade between the two countries has also grown significantly, reaching USD 36.1 billion in FY 2025-26, compared with USD 6.7 billion in FY 2004-05.

For businesses, stronger India-Singapore cooperation can mean wider investment opportunities, improved connectivity and greater access to emerging sectors. For workers and young professionals, deeper cooperation in technology and advanced manufacturing could open opportunities for skills development and new careers.

The discussions also reflect the changing economic landscape in the region, where digital technologies, clean growth and advanced manufacturing are becoming increasingly important.

As India and Singapore build on their longstanding relationship, the latest round of talks is expected to strengthen practical cooperation and create new pathways for investment, innovation, trade and sustainable growth.

The partnership is increasingly moving beyond traditional trade ties, with both countries looking to build a more future-focused relationship that can benefit businesses, workers and communities on both sides.

Bry-Air Sets a New Global Pathway for Air to Water Generation

NEW DELHI, Aug. 20, 2026 /PRNewswire/ — In January 2026, the United Nations University Institute for Water, Environment and Health (UNU-INWEH) described the world as entering an era of ‘Global Water Bankruptcy,’ with nearly three-quarters of the global population living in water-insecure or critically water-insecure regions. UNICEF estimates that up to 700 million people could be displaced by intense water scarcity by 2030, with arid and semi-arid regions among the most vulnerable.

Bry-Air Sets a New Global Pathway for Air to Water Generation

Against this backdrop, Bry-Air has introduced its Air Water Generator (AWG) range, applying more than six decades of adsorption and moisture-control expertise to atmospheric water generation. The AWG extracts moisture from ambient air and converts it into useful water, providing a decentralised source without dependence on pipelines, borewells or water tankers. Engineered for diverse climatic conditions, the AWG performs reliably in low-humidity conditions, including arid and semi-arid regions, unlike any other product.

Over the last two decades, adsorption technology has yielded 28 new families of technology and 96 granted patents. The AWG itself is patent-protected technology, with its first patent filed in 2022. Since then, the product has advanced, with numerous units operating since 2022 in the 55 litres/day class and the 1,200 litres/day class within the mid-range category. Extensive experience in engineering packages for moisture adsorption, together with Low Dew Point battery applications delivering -80°C dew point air, comes together to produce nearly four engineered desiccant packages every day. This expertise further converges in the unit currently in production for AWG of 200 litres/hour, which, being modular, can be stacked to deliver up to 1,600 litres/hour per system, equivalent to 14 million litres a year.

Water, At Every Scale

  • Commercial Units: 55–200 litres/day — ideal for offices, remote sites and temporary camps
  • Semi-Industrial Units: 1,000–2,000 litres/day — ideal for manufacturing, hospitality, defence and urban infrastructure
  • Industrial Scale Units: 200–1,600 litres/hour, scaling to 14 million litres/year per system — ideal for data centres, island communities, remote industrial sites and high-value farming

The AWG range is designed for energy-efficient water generation, delivered by advanced rotors built on Bry-Air’s adsorption technology. These durable rotors are built to last and engineered for continuous operation with minimal supervision. As part of its CSR initiatives, Bry-Air has already installed several AWG units in Alwar, Rajasthan, bringing locally generated water to communities in a water-stressed region.

“For more than six decades, Bry-Air has engineered technologies to control and manage moisture in air. With the AWG, we are applying that same depth of adsorption expertise in a new direction—extracting moisture from the atmosphere and converting it into a reliable source of water,” said Deepak Pahwa, Chairman, Pahwa Group and Managing Director of Bry-Air (Asia). “Our installations in Alwar and NCR demonstrate how this technology can be deployed in the field, particularly in regions where access to conventional water sources is challenging. We see atmospheric water generation as an important part of decentralised water infrastructure for the future.”

About Bry-Air:

Bry-Air (Asia) Pvt. Ltd., part of the Pahwa Group, is a global provider of environmental control solutions, specialising in dehumidification and drying, gas-phase filtration, and, with the AWG, atmospheric water generation. Founded in 1964, the company holds 96 granted patents, has introduced 28 new technologies, and operates 13 manufacturing facilities serving customers in more than 80 countries, supported by a workforce of over 1800 employees and has presence on all continents.

For more information, visit www.bryair.com/awg

Press Contact:

Kartik Tewari

Email: awg@pahwa.com

Phone: +91-9311 664 625

 

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Bry-Air Sets a New Global Pathway for Air to Water Generation

“Spicy Happiness” with aespa Nongshim Launches Second Global Shin Ramyun Campaign

– New omnibus-style video shows aespa enjoying Shin Ramyun in everyday moments –

SEOUL, South Korea, Aug. 20, 2026 /PRNewswire/ — Nongshim will launch the second phase of its global Shin Ramyun campaign on August 20 featuring global K-pop force aespa, as Shin Ramyun’s global ambassador. The campaign is designed specifically for international markets and will roll out across 14 key countries. Through a variety of digital content, Nongshim aims to introduce consumers around the world to the ‘Spicy Happiness’ of Shin Ramyun, the simple joy of enjoying its signature spicy taste in everyday life.

Nongshim Shin Ramyun Global Ambassador aespa 2nd Campaign Image (2)

Nongshim launched its first global Shin Ramyun campaign with aespa last November. Its music video-style advertisement, featuring aespa’s music and performance, generated 270 million views and helped raise global awareness of Shin Ramyun’s slogan, ‘Spicy Happiness In Noodles’. For the second campaign, the setting moves from the stage to everyday life, showing aespa enjoying Shin Ramyun while cooking, shopping, traveling and spending time together.

‘Spicy Happiness’ in Everyday Life, from Cooking to Travel

The main campaign video opens with aespa saying, “To us, spicy is happiness.” It then shows four everyday moments featuring the members and Shin Ramyun in an omnibus-style format.

Across the video, aespa enjoy Shin Ramyun in a variety of settings. In the “cooking” scene, the members prepare and share Shin Ramyun with a friend, while the “shopping” scene follows them picking up Shin Ramyun at a store. In the “travel” scene, the members enjoy Shin Ramyun with a companion while on a trip.

In the final quiz scene, aespa is asked, “What is another word for happiness?” They answer “SHIN”, playfully bringing the campaign’s “Spicy Happiness” message to life.

Through the video, as Korea’s No. 1 iconic ramyun that embodies the nation’s food culture, Nongshim aims to show consumers around the world how Shin Ramyun’s signature spicy taste can add enjoyment to ordinary moments and make time spent together feel more special.

Diverse Digital Content Tailored for Global Audiences

Nongshim will release a total of 15 videos, including one main campaign video and 14 digital shorts. The shorts expand on the everyday moments featured in the main video through short, upbeat content. They also include interview-style videos in which aespa members talk about topics such as “when they crave Shin Ramyun” and “their favorite toppings to enjoy with Shin Ramyun.” By naturally showing how the members enjoy Shin Ramyun in their daily lives and highlighting their individual preferences, Nongshim aims to communicate the appeal of Shin Ramyun more effectively to global consumers.

The campaign will first roll out in key markets across North America, Asia and Europe where Nongshim has overseas operations, before expanding to markets around the world.

aespa said, “We hope fans around the world can find their own moments of ‘Spicy Happiness’ with Shin Ramyun too.”

A Nongshim representative said, “The second campaign shows global consumers, through aespa, how Shin Ramyun fits naturally into everyday life. Together with aespa, we will continue to engage consumers worldwide and communicate the value of Shin Ramyun’s global slogan, ‘Spicy Happiness In Noodles.'”             

About aespa

aespa is a global K-pop force renowned for their distinctive concept and powerful performances. Comprised of KARINA, WINTER, GISELLE, and NINGNING, the group has continued to break records since their 2020 debut with “Black Mamba.” Their releases have achieved major global chart success, including multiple No. 1s on Billboard’s Top Album Sales chart and seven consecutive million-selling releases. Most recently, aespa collaborated with Anderson .Paak on “Keychain (FROM THE FILM K-POPS!)” and released their second full-length album in May 2026, which topped the iTunes Top Albums chart in 25 regions worldwide.

aespa’s growing international impact has earned recognition across the global music industry, including being named Group of the Year at Billboard Women in Music 2025 and receiving a nomination for Best Female K-Pop Artist at the 2026 American Music Awards. In August, aespa made their highly anticipated Lollapalooza debut in Chicago and kicked off their new world tour, 2026–27 aespa LIVE TOUR – SYNK : COMPLæXITY, continuing their momentum on the global stage.

Global Campaign YouTube Video

Nongshim Shin Ramyun Global Ambassador aespa 2nd Campaign Image (1)

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"Spicy Happiness" with aespa Nongshim Launches Second Global Shin Ramyun Campaign