Croma’s New Campaign Ghar Banta Hai Croma Se Celebrates the Beautiful Moments That Turn Houses into Homes

Croma’s New Campaign Ghar Banta Hai Croma Se Celebrates the Beautiful Moments That Turn Houses into Homes

Croma’s New Campaign ‘Ghar Banta Hai Croma Se’ Celebrates the Beautiful Moments That Turn Houses into Homes

Bangalore, August 18:  Croma, India’s trusted omni-channel electronics retailer from the Tata Group, launched ‘Ghar Banta Hai Croma Se’ celebrating its deep connection with Indian households, and the relationships, conversations, and memories that turn a house into a home.

The modern Indian home has been rapidly evolving with appliances and electronics no longer being aspirational luxuries; they are essential lifelines that shape lifestyle, comfort, and convenience. Rooted in this transition, the campaign highlights Croma’s role not just as a transactional retailer, but as a trusted advisor guiding families through life’s key moments.

“Over our 20-year journey, Croma has been privileged to enter millions of Indian homes, witnessing firsthand how technology weaves into the fabric of daily family life,” said Amit Agarwal, Chief Marketing Officer, Croma. “Every first home, every celebration, and every family meal tells a story. At Croma, our purpose—to simplify electronics ownership for our customers—is at the heart of everything we do. Our mission is to bring joy and smiles to our customers’ faces by helping them bring the latest, life-enhancing technology which is best suited to their needs. ‘Ghar Banta Hai Croma Se’ is our tribute to these stories and the special role we are privileged to play in helping customers create homes filled with comfort, connection, and lasting memories.”

The campaign is a renewed promise to strengthen Croma’s position as a trusted partner helping customers build the homes they dream of. With special offers and curated packages, Ghar Banta Hai Croma Se will help customers imagine their homes better.

Also, part of the campaign are three heartwarming digital films that follow a young couple’s journey. The films beautifully capture how everyday appliance choices become the backdrop for life’s most meaningful milestones. Additionally, select Croma stores will be transformed into larger-than-life washing machine-inspired installation, creating high-impact retail landmarks that bring the campaign to life, drive footfalls, and strengthen brand recall.

The integrated campaign, with a significant presence across digital, OTT, and social media, complemented by on-ground activations. This marks Croma’s most significant investment in a video-led narrative, designed to forge a deeper emotional connection with consumers across the nation

Textile Minister Vrunda Desai Champions ‘Freedom from Unused Garments’ as ReFiber calls for Nationwide Garment Collection Drive

ReFiber, powered by OterRi, brings together Tisser Artisan Trust, CMAI, UNIDO and Lions International for an Independence Day textile circularity initiative

MUMBAI, India, Aug. 18, 2026 /PRNewswire/ — As India marks 80 years of Independence, ReFiber, powered by OterRi, launched its nationwide ‘Freedom from Unused Garments’ post-consumer textile collection drive at an online stakeholder meet, with Ms. Vrunda Desai, Textile Commissioner, Ministry of Textiles, Government of India, as the Chief Guest. The initiative calls for greater awareness around conscious consumption, textile waste and circularity.

Freedom from Unused Garments

The initiative brings together ReFiber, powered by OterRi, Tisser Artisan Trust, CMAI, UNIDO and Lions International to create accessible pathways for the collection, recovery, reuse and upcycling of unused garments.

Ms. Vrunda Desai, Textile Commissioner, Ministry of Textiles, Government of India, highlighted a different dimension of freedom, saying, “Freedom from wasteful consumption, resource inefficiency and unsustainable habits.” Highlighting India’s textile sector, she added, “India’s textile sector is one of the largest in the world and reflects the Prime Minister’s vision of 5F – farm to fibre, fibre to factory, factory to fashion and fashion to foreign markets.”

Highlighting the scale of textile waste, Desai said, “India generates around 70 lakh tons of textile waste annually with nearly 58% arising after consumer use.” She added, “Every discarded garment represents valuable resources like the fiber, water, energy, chemicals, the transportation and the human effort in it.”

Desai also highlighted the role of public figures in encouraging reuse, referring to Alia Bhatt’s wedding saree, which she re-fashioned and wore again for the National Film Awards in 2024. She said, “These are the type of role models we look forward to, who recycle and upcycle their wardrobes and give a new life to the clothes they wear.”

Appreciating ReFiber’s approach, Desai said, “I really appreciate the initiative of ReFiber, which provides citizens a simple digital platform to schedule doorstep collection of unused garments. You don’t have to go anywhere. You just need to press a button and schedule the pickup of your unused garments.”

As part of its wider circularity vision, ReFiber has appealed to the Ministry of Textiles to help connect it with upcyclers across India. The ReFiber Upcycler Marketplace, an exclusive marketplace for recycled and upcycled products, aims to provide upcyclers a platform to showcase their work and create new value from recovered textiles.

Dr. Megha Phansalkar, Founder, Tisser Artisan Trust, emphasised the need to change perceptions around discarded textiles. She said, “Let’s think how we can bring our garments, which are to be discarded, not as discarded material but as raw material for the further journey.”

Mr. Santosh Katariya, President, CMAI, said, “Today we are looking at freedom from waste, freedom from unnecessary landfills.” He added, “Instead of garments ending up in landfills we can recover them through collection recycling and upcycling.” Highlighting the social impact, he said, “On one hand we are protecting the environment, and on the other hand we are empowering women.”

Dr. Pankaj Kumar, National Project Coordinator, UNIDO, stressed the importance of viable economic models, saying, “Whenever we talk of development, we need to think about sustainability and the financial model.” Calling for wider adoption, he added, Mumbai is one of the case studies, while also considering national adoption.”

Mr. Naveen Sainani, Hon. General Secretary, CMAI & Chairman – ESG, said, “Today is not merely the launch of a waste collection drive. It is the beginning of a moment to change the way we look at textile waste.” He added, “Collection is just the first step and the real success will come when the consumer understands that garments lying unused in their cupboard can have another purpose.”

Manoj Wanvari, COO, OterRi & ReFiber, said, “ReFiber is not just about collection of clothes. Collection is the first step. We are creating a circular ecosystem where these unused clothes can find a new purpose.”

Calling for stronger infrastructure for circularity, Wanvari said, “We would request you to study the ReTuna model in Sweden. ReTuna is the world’s first recycling mall where everything sold is recycled or reused or has been organically or sustainably produced.” He added that similar infrastructure, with government support, could help strengthen India’s circular economy.

Wanvari also shared that the initiative had already received approximately 42 requests for the collection of post-consumer textile waste through the ReFiber app, with the response coming organically.

As India celebrates its freedom, ReFiber seeks to add a new dimension to Independence Day, freedom from wasteful consumption and the opportunity to give unused garments a second life.

About ReFiber

ReFiber, powered by OterRi, is a technology-enabled circular economy platform designed to transform how India collects, tracks and recovers post-consumer textile waste. Rather than functioning as a standalone collection drive, ReFiber integrates digital citizen engagement, doorstep collection through OterRi’s established laundry and delivery network, source segregation, material traceability and impact reporting into a single ecosystem. Through partnerships with organisations such as Tisser, CMAI, UNIDO and World Trade Center Mumbai, ReFiber aims to build a scalable, replicable Digital Public Infrastructure for textile circularity—from a single city demonstration towards a state-wide and eventually national model.

About OterRi

OterRi is the doorstep laundry-service aggregator and micro-logistics network that powers ReFiber’s collection infrastructure. Its established base of laundry service partners and delivery personnel gives ReFiber a ready-made, hygienic first-mile collection channel capable of recovering textiles directly from households, addressing one of the most persistent barriers in textile recycling, access to clean, source-segregated material.

 

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Textile Minister Vrunda Desai Champions 'Freedom from Unused Garments' as ReFiber calls for Nationwide Garment Collection Drive

Fractal Wins US$17M+ Multi-Year AI Deal with a Fortune 500® U.S. Healthcare Organization

MUMBAI, India, Aug. 18, 2026 /PRNewswire/ — Fractal Analytics Ltd. (BSE: 544700) (NSE: FRACTAL), a globally recognized enterprise AI company serving Fortune 500® organizations, announced that it has secured a US$17M+ multi-year agreement with a leading U.S. healthcare enterprise to modernize its Data and AI foundation on Databricks platform and support its journey toward becoming an AI-ready organization.

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The engagement also encompasses 24 x 7 managed data operations, including the consolidation of support from multiple vendors under Fractal as the single strategic partner, improving operational efficiency by integrating Agentic Ops and creating a scalable, governed, and resilient platform designed to accelerate AI adoption, reduce technical debt, optimize total cost of ownership and support continuous innovation.

AI Foundations (AIF) is Fractal’s technology pillar, focused on building AI-ready enterprises through modern data foundations, enterprise knowledge layers, AI governance, and managed operations that enable scalable and responsible AI adoption. 

Fractal’s Healthcare & Life Sciences (HLS) practice partners with healthcare payers, providers, pharmaceutical, and medical technology organizations to drive AI-led transformation. The practice delivers solutions across clinical and care management, population health, value-based care, underwriting and risk management, claims and payment integrity, marketing content generation, dynamic targeting, forecasting, patient service programs, field operations, medical affairs, clinical trial acceleration and other areas. This engagement is part of Fractal’s normal course of business with an existing client.

“Healthcare is entering a new era where AI can help organizations make faster, smarter and more informed decisions across every stage of the care journey. At Fractal, our focus is on delivering practical healthcare AI that drives measurable impact, from operational performance to patient and member experiences. We are excited to support our client in building the capabilities needed to realize this vision at scale,” said Matt Gennone, Chief Commercial Officer, Fractal and CEO, Cogentiq.

“As enterprises accelerate AI adoption, moving from isolated pilots to enterprise-scale AI deployment requires strong AI foundations. We are seeing leading organizations make long-term commitments to modernize data, governance and operational foundations, validating AI Foundations as a critical enterprise transformation category. Fractal is uniquely positioned to help clients on this journey through deep domain expertise, proprietary IP and outcome-based delivery. We are excited to expand the partnership with our client in building a resilient, AI-ready foundation that delivers measurable business results,” said Srikanth Velamakanni, Co-founder, Group Chief Executive and Vice-Chairman, Fractal.

The engagement underscores Fractal’s growing role in helping enterprises build the foundations needed to scale AI responsibly and sustainably.

About Fractal

Fractal Analytics Ltd (BSE: 544700) (NSE: FRACTAL) is a globally recognized pure-play enterprise AI company trusted by Fortune 500®-sized enterprises to power decision-making through AI services, solutions, and products. Fractal’s strategy is focused on three pillars: AI-led Transformation (AIT), which reimagines business workflows and decision-making through AI; AI Foundations (AIF), which enables scalable, trusted, and governed enterprise AI through robust data and technology foundations; and AI Work & Workforce (AIW), which helps organizations redesign work, develop AI-ready talent, and build the capabilities needed for the AI-native enterprise. All three pillars are powered by Cogentiq, Fractal’s flagship agentic AI platform.

With over 6,000 professionals across North America, EMEA, and Asia-Pacific, Fractal partners with business leaders to drive competitive differentiation for their organizations by embedding AI into critical decisions across business functions and industry verticals.

Fractal invests more than 6% of its revenue in AI R&D, supporting foundational AI research, product development, and IP creation that address both immediate client needs and long-term technological advancement. Fractal’s track record includes developing proprietary models and products such as Vaidya.ai and PiEvolve, as well as incubating and spinning out Qure.ai, a global healthcare AI leader focused on the rapid identification and management of tuberculosis, lung cancer, and stroke (or critical health conditions). Fractal’s suite of businesses consists of Asper.ai (a Revenue Growth Management product for CPG companies) and Analytics Vidhya (an Ed-tech platform).

Disclaimer:

This communication has been prepared by Fractal Analytics Limited (“the Company”) for general informational purposes only. This document does not constitute or form part of, and should not be construed as, an offer, invitation, or solicitation of an offer to purchase, subscribe for, sell, or otherwise deal in any securities of the Company, nor shall it or any part of it form the basis of, or be relied upon in connection with, any investment decision.

This communication contains certain statements that are, or may be deemed to be, forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the Company’s actual results, performance, or achievements to differ materially from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company does not undertake any obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except to the extent required by applicable law or regulation.

The information contained in this communication has not been independently verified. No representation, warranty, or undertaking, express or implied, is made as to the accuracy, completeness, or fairness of the information or opinions contained in this communication.

Past performance of the Company is not indicative of future results. Investors and other stakeholders are advised to exercise independent judgment and consult their own legal, financial, and tax advisors before making any decision based on the information contained herein.

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Fractal Wins US$17M+ Multi-Year AI Deal with a Fortune 500® U.S. Healthcare Organization

UIDAI Completes Over 2 Crore Mandatory Biometric Updates for School Children

New Delhi, August 18: The Unique Identification Authority of India (UIDAI) has completed more than 2 crore Mandatory Biometric Updates (MBU) for school children as part of its nationwide mission-mode drive, covering around 1.56 lakh schools across the country.

The special drive, launched in September 2025, has been undertaken in coordination with State and Union Territory education departments to make Aadhaar biometric updates more accessible to children. Dedicated camps and school-level outreach programmes have enabled students to complete the mandatory process at their schools.

The initiative has been strengthened through UIDAI’s technological integration with the Unified District Information System for Education Plus (UDISE+), allowing schools to access information on the MBU status of children and facilitate timely updates.

Aadhaar enrolment for children below five years captures demographic details and a photograph, while fingerprints and iris biometrics are not recorded because these biometric features are still developing. Mandatory biometric updates ensure that the Aadhaar record is updated with the child’s latest biometric information as they grow.

MBU is required when a child reaches the age of five and again at 15. Timely completion of these updates helps ensure a smoother Aadhaar authentication experience as children move through school, higher education and other services where Aadhaar authentication may be required.

To encourage parents and guardians to complete the updates on time, UIDAI has waived MBU charges for children aged 7 to 15 years from October 1, 2025, for one year. MBU for children in the 5–7 and 15–17 age groups is already free. As a result, Mandatory Biometric Updates are currently free for children aged 5 to 17 years until September 30, 2026.

UIDAI has cautioned that failure to complete mandatory biometric updates could create difficulties in Aadhaar authentication while accessing benefits under various government schemes. It may also affect processes involving Aadhaar authentication, including registration for competitive and university examinations such as NEET, JEE and CUET.

UIDAI has urged parents and guardians to check the Aadhaar biometric update status of their children and complete the mandatory updates within the stipulated period.

EUROBOND Reports 14 percent YoY Revenue Growth to INR 119.8 Crore in Q1 FY27

Mumbai, Aug 18:  EUROBOND, the flagship brand of Euro Panel Products Limited, has announced its financial results for the first quarter ended June 30, 2026, reporting a 14% year-on-year increase in revenue from operations to ₹119.8 croreThis performance compares with ₹104.84 crore recorded in the corresponding quarter of the previous financial year. The top-line growth was supported by double-digit expansion across markets, with export revenue rising 15.78% year-on-year and domestic sales increasing 12.04%. For the quarter, profit before tax stood at ₹6.79 crorewhile profit after tax reached ₹4.78 crore.

Euro Panel Products Limited is an established manufacturer of Metal Composite Panels and architectural cladding solutions in India. The company operates an advanced manufacturing facility in Umbergaon, Gujarat, with an installed production capacity of 10 million square meters per year. Serving both institutional and retail infrastructure segments, EUROBOND supplies materials across nationwide distribution networks while maintaining an export footprint covering more than 23 international markets.

Mr Divyam Shah, Whole Time Director and CFO of Euro Panel Products Limitedstated, “Our performance in the first quarter reflects disciplined commercial execution and steady demand across our portfolio, with market innovations being particularly well received. Delivering 14% year-on-year revenue growth alongside balanced contributions from domestic distribution and export markets validates our focus on expanding market reach. As the infrastructure and commercial construction sectors continue to require certified, high-performance cladding materials, we remain focused on optimizing operational efficiencies and strengthening our supply chain to support sustainable growth.”

The company’s commercial expansion is supported by continuous investments in technical quality and manufacturing infrastructure. EUROBOND operates an in-house laboratory accredited by NABL for 51 testing parameters across mechanical and chemical testing of coil, coating, and core materials. These quality assurance systems, combined with captive clean energy and resource conservation initiatives, form the operational base supporting the company’s long-term business roadmap.

AISTS INDIA and Young India Physical Education & Sports University Announce Strategic Academic Partnership to Advance Sports Education in Telangana

MUMBAI, India, Aug. 18, 2026 /PRNewswire/ — AISTS INDIA and Young India Physical Education & Sports University (YIPESU) have entered a strategic academic partnership aimed at strengthening sports education, developing globally benchmarked academic programmes, and building Telangana’s position as a leading destination for international sports education.

AISTS INDIA and Young India Physical Education & Sports University Announce Strategic Academic Partnership to Advance Sports Education in Telangana

The partnership will establish a long-term framework for collaboration between the two institutions, with a focus on jointly offering the Post Graduate Certificate Programme (PGCP) of AISTS INDIA, to create stronger pathways for students through student exchange opportunities, internships, industry exposure and placements, connecting learners with the broader Indian and international sports ecosystem while also exploring the development of internationally benchmarked programmes across sports management and related disciplines.

Through this collaboration, AISTS INDIA and YIPESU will work together on academic programme development, executive and professional education, curriculum enhancement and faculty development, bringing together international expertise and local institutional capabilities to create high-quality learning opportunities for students and professionals in the sports sector.

Expressing happiness at this development, Shri Jayesh Ranjan, Special Chief Secretary, Hyderabad Metropolitan Area & Department of Sports, Govt of Telangana, committed full support to this partnership to ensure that it could benefit a wide cross section of the youth in Telangana.

Speaking on the partnership, Ravneet Gill, Founder, AISTS INDIA, said, “Telangana is a magnet for India’s youth given its vibrant industrial & cultural environment and spirit of enterprise. Not surprising, therefore, that the state Govt is very focused on building a strong sports ecosystem. The founding of the Young India Physical Education & Sports University (YIPESU) is the perfect manifestation of that intent. AISTS INDIA is proud to collaborate with YIPESU to not only strengthen the state’s sports culture but also position it as a hub for world class sports education.”

Dr. Kishore Gopinathan, Vice Chancellor, YIPESU, said, “Through this partnership with AISTS INDIA, we take a decisive step toward a dream we have long held — placing the Indian sports academic system firmly on the global stage. Together, we will build a cycle of excellence that meets the highest international standards, so that our institutions, our coaches, and our athletes are never found wanting when measured against the best in the world. This collaboration enables the university to move decisively toward its goals, with immediate academic pursuits that can begin without delay and are designed to benefit the students of Telangana directly. Through AISTS INDIA’s expertise, our students will gain access to a quality of learning that strengthens the wider sporting ecosystem of the state in a lasting, sustainable way — building the foundation we need as India looks ahead to major sporting milestones in the years to come, including its Commonwealth Games and Olympic ambitions toward 2036.”

With sports in India undergoing rapid professionalisation across leagues, federations, technology, infrastructure, media, sponsorship and governance and India’s bid for the Olympic Games, the partnership seeks to develop talent equipped to lead and manage the next phase of India’s sports growth.

The collaboration between AISTS INDIA and Young India Physical Education & Sports University marks a significant step towards building a globally connected sports education ecosystem in Telangana and further strengthening the state’s ambition to emerge as a leading hub for sports, education and innovation.

 

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AISTS INDIA and Young India Physical Education & Sports University Announce Strategic Academic Partnership to Advance Sports Education in Telangana

Prodigy Technovations Unveils Industry’s First UFS 5.0 Protocol Exerciser and Analyzer to Power the AI-Driven Storage Era

BENGALURU, India, Aug. 18, 2026 /PRNewswire/ — Prodigy Technovations Pvt. Ltd, a leader in protocol analysis solutions, proudly announces the successful testing and launch of the PGY-UFS5-EX-PA. This groundbreaking tool is the industry’s first UFS 5.0 protocol exerciser and analyzer designed to accelerate the development of next-generation flash memory interfaces required for the burgeoning AI-driven ecosystem.

Supporting MIPI M-PHY® v6.0, MIPI UniPro® v3.0, and the JEDEC UFS 5.0 specification, the PGY-UFS5-EX-PA enables data transfer rates of 46.64Gbps per lane. This massive leap in throughput is critical for the seamless execution of artificial intelligence (AI) workloads, high-speed mobile computing, automotive ADAS, and immersive AR/VR applications.

As AI moves from the cloud to the ‘edge,’ mobile devices and automotive SoCs require unprecedented storage performance to handle complex large language models (LLMs) and real-time data processing. The PGY-UFS5-EX-PA provides design and test engineers with the essential tools to validate UniPro v3.0 and UFS 5.0 designs, ensuring they meet the rigorous reliability and performance standards of the AI era.

“The shift toward on-device AI demands a fundamental change in how data is accessed and moved,” said Godfree Coelho, Founder and CEO of Prodigy Technovations. “Our innovative probing solution and protocol analysis capabilities in the PGY-UFS5-EX-PA address the unique signal acquisition challenges of PAM4 at 46.64Gbps. By overcoming these hurdles, we are empowering SoC and UFS 5.0 vendors to build the high-performance, low-latency storage foundations that AI-driven applications require.”

Prodigy Technovations has been a steadfast Contributor member of the MIPI Alliance, actively participating in the M-PHY and UniPro working groups.

“MIPI Alliance welcomes continued development activity around tools such as the PGY-UFS5-EX-PA that support implementation and validation of M-PHY v6.0 and UniPro v3.0,” said Peter Lefkin, executive director, MIPI Alliance. “These efforts contribute to a healthy ecosystem by helping companies evaluate and adopt these specifications for a range of applications.”

Key features of the PGY-UFS5.0-EX-PA include:

  • Support for 46.64Gbps per lane to handle data-intensive AI workloads
  • Flexibility to capture very large data using continuous streaming of protocol data
  • Real-time protocol decode with error analysis
  • Trigger based on M-PHYv6.0, UniProv3.0 and UFS 5.0 layer packet content
  • M-PHYv6.0, UniProv3.0 and UFS 5.0 layer protocol decode and analysis

Pricing and Availability

The PGY-UFS5.0-EX-PA is available for order immediately. For evaluation requests or pricing information, please contact contact@prodigytechno.com.

About Prodigy Technovations

Prodigy Technovations provides protocol analysis, decode, and PHY layer testing solutions for technologies including PCIe 5.0, eMMC, SD, SDIO, UHS-II, MIPI I3C, MIPI RFFE, and MIPI SPMI, helping engineers validate complex hardware designs.

Contact:

Godfree Coelho

Godfree.coelho@prodigytechno.com 

+91 8042126100

 

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Prodigy Technovations Unveils Industry's First UFS 5.0 Protocol Exerciser and Analyzer to Power the AI-Driven Storage Era

Vizhinjam Expansion Set to Transform Kerala’s Maritime Economy, Create 5,000 Jobs

Vizhinjam Expansion Set to Transform Kerala’s Maritime Economy, Create 5,000 Jobs

 Pic Credit: Pexel

Thiruvananthapuram, Aug 18: The expansion of Vizhinjam International Seaport is set to strengthen Kerala’s position in India’s maritime economy, with the Rs 16,000-crore Phase 2 project expected to increase the port’s annual capacity to 5.7 million TEUs and generate more than 5,000 direct and indirect jobs.

A Bigger Port, A Bigger Opportunity

The expansion comes as Vizhinjam begins full-fledged export-import operations, marking an important step in its evolution from a transshipment hub into a wider gateway for Indian trade.

The Phase 2 project will add around 1,200 metres of container berths and bring permanent rail connectivity, improved road infrastructure, logistics parks, warehousing and other facilities. The accelerated development is targeted for completion by December 2028.

New Opportunities Around the Port

The impact of the project is expected to extend well beyond cargo handling. A larger port can create demand for transportation, freight forwarding, warehousing, packaging, equipment maintenance, shipping services and other businesses.

For local entrepreneurs and MSMEs, this could open new opportunities to provide services to port operators, exporters, importers and logistics companies.

As activity increases, the surrounding region could also see greater demand for commercial facilities, accommodation, food services and other support businesses, creating a broader economic ecosystem.

Employment Growth in the Maritime Sector

The expected creation of more than 5,000 direct and indirect jobs could provide new opportunities for workers across Kerala.

Port expansion is likely to increase demand for people with skills in cargo handling, logistics, engineering, transportation, warehousing, equipment operations and maritime services. It could also encourage greater investment in specialised training and skill development.

For young people, the growth of the port could therefore create career opportunities not only inside the terminal but across the wider maritime and logistics sector.

Stronger Links to Global Markets

The start of EXIM operations gives businesses a more direct route for handling international cargo. Better connectivity can help exporters and importers move goods more efficiently while improving the reliability of supply chains.

The planned road and rail infrastructure will be particularly important. A modern port can achieve its full potential only when cargo can move smoothly between the terminal, industrial areas, warehouses and markets.

Investment Could Multiply Around Vizhinjam

With the Phase 2 investment, cumulative investment in the Vizhinjam project is expected to reach around Rs 30,000 crore.

The scale of investment could encourage further private-sector participation in logistics, industrial infrastructure, warehousing and related services.

This creates the possibility of a multiplier effect: port investment can attract logistics companies, logistics activity can support manufacturers and exporters, and the resulting business growth can generate additional employment.

Building Kerala’s Maritime Future

Vizhinjam’s location close to major international shipping routes gives it an important strategic advantage. Its expanding capacity could strengthen Kerala’s role in India’s maritime trade while creating new opportunities for investment and employment.

The success of the project, however, will depend on the timely development of supporting infrastructure, efficient cargo movement and a business environment that encourages private investment.

For Kerala, Vizhinjam represents more than a port expansion. It offers an opportunity to build a larger maritime economy where shipping, logistics, manufacturing, entrepreneurship and employment grow together.

Resolve 360 Receives Patent for Next-Generation Rehabilitation Solution for Musculoskeletal Disorders

Aug 18: Resolve360 is a physical medicine and rehabilitation company that provides evidence-based, personalized rehabilitation programs for individuals suffering from neuromuscular and musculoskeletal disordersResolve360 has been granted an Indian patent for its proprietary rehabilitation methodology, marking a significant milestone in the evolution of physical medicine and rehabilitation. The patented methodology introduces a structured, evidence-based framework for treating neuromuscular and musculoskeletal (NMSK) disorders, covering the entire patient journey from prognosis and personalized protocol creation to treatment delivery, monitoring, and long-term recovery. The patent, titled “System and Method for Prognosis, Protocol Creation, Delivery & Execution for Neuromuscular and Musculoskeletal Disorders,” was granted by the Patent Office, Government of India in July 2026.

Indian clinical innovation by Resolve 360, secures patent to transform rehabilitation for neuromuscular and musculoskeletal disorders

 

The methodology is the outcome of nearly a decade of clinical learning. The concept was first envisioned in 2016, with Resolve360 being founded in 2019 to develop and refine the approach through continuous clinical practice. After years of research, patient feedback, and protocol optimization, the company filed its patent application in 2024, receiving the grant in 2026. During this journey, Resolve360 has treated over thousands of patients and delivered 20+ lakh rehabilitation sessions, helping validate and strengthen the effectiveness of the methodology across a wide range of neuromuscular and musculoskeletal conditions.

Unlike conventional rehabilitation approaches that often focus on temporary pain relief, Resolve360’s methodology is designed to identify not only the primary root cause of a patient’s condition but also the interconnected underlying factors contributing to it. The methodology develops a comprehensive prognosis that addresses both the affected area and related musculoskeletal and neuromuscular regions, enabling a customized treatment pathway tailored to the patient’s overall clinical needs.  

Indian clinical innovation by Resolve 360, secures patent to transform rehabilitation for neuromuscular and musculoskeletal disorders

 Dr. Apoorva Shrivastava, CEO and Founder Resolve360 and Shivam Gupta, Co-Founder, Resolve360

The innovation comes at a time when neuromuscular and musculoskeletal disorders are emerging as one of the fastest-growing health challenges globally. Sedentary lifestyles, prolonged screen time, and technology-driven routines have led to a sharp rise in chronic pain, muscle dysfunction, spinal disorders, ligament injuries, and mobility issues even among younger populations. As these conditions continue to increase, the need for scientifically designed, personalized rehabilitation has never been greater.

While physiotherapy became significantly more accessible through online consultations following the pandemic, rehabilitation practices remain largely fragmented. Many existing approaches continue to rely on generalized exercise plans or symptom-based pain management, often without standardized protocols for diagnosis, treatment execution, adherence, or long-term monitoring. More importantly, rehabilitation is often approached as an afterthought in the continuum of care rather than as a proven, structured treatment methodology in itself. Resolve360’s patented methodology seeks to address this gap by bringing structure, consistency, and clinical rigor to rehabilitation, transforming it from a reactive service into a comprehensive, protocol-driven treatment methodology.  

Through its proprietary core clinical process flow and Seamless App, Resolve360 also delivers rehabilitation sessions to patients across geographies, enabling members of the Indian diaspora to access expert-led care remotely. The platform currently serves patients in the United States, the United Kingdom, Australia, the UAE, and other Gulf countries, extending evidence-based rehabilitation to individuals seeking personalized and continuous care regardless of location.

Indian clinical innovation by Resolve 360, secures patent to transform rehabilitation for neuromuscular and musculoskeletal disorders

 

Commenting on the achievement, Dr. Apoorva Shrivastava, CEO Resolve360 and Inventor of the patented methodology, said:

“Every era faces its own health epidemic, and today’s epidemic is neuromuscular and musculoskeletal disorders driven by sedentary lifestyles and technology-centric living. Despite advances in healthcare, rehabilitation continues to lack standardized treatment methodologies that ensure consistent outcomes. This patent represents years of clinical learning brought together into a structured rehabilitation framework that focuses on identifying the root cause, delivering customized physical medicine in the right dosage, and guiding patients through complete recovery rather than temporary pain relief. Our vision is to establish physical medicine as a science-led discipline capable of delivering measurable, long-term outcomes.”

Looking ahead, Resolve360 is also building AI capabilities to support the future of rehabilitation. As the burden of musculoskeletal disorders continues to grow, the company believes that delivering personalized rehabilitation entirely through manual processes will become increasingly challenging. Its AI initiatives are therefore being developed to complement the patented methodology, helping clinicians enhance treatment personalization, monitoring, and clinical decision-making while preserving expert-led patient care.

The company’s growth has also been strengthened through seed funding from Kalaari Capital (investment amount undisclosed), which will support Resolve360’s expansion and its continued investment in research, technology, and innovation to make evidence-based rehabilitation more accessible and scalable.

NORDAC FUSION: combines motor and inverter into a compact high-performance unit

NORDAC FUSION – the compact drive solution with the decentralised NORDAC ON inverter for dynamic applications

NORDAC FUSION: combines motor and inverter into a compact high-performance unit

 With NORDAC FUSION, NORD DRIVESYSTEMS launches a powerful drive system that combines motor and inverter into a compact unit.

Aug 18: Thanks to the optimal electrical and mechanical adjustment of both components, NORDAC FUSION achieves high power density, while particular attention was given to keeping the installation space as small as possible. Users benefit from a ready-to-use system that operates reliably once connected. This eliminates extensive parameterisation or time-consuming selection of components. NORDAC FUSION is the answer for everyone, who looks for maximum drive power in a very small space – simple, quick and efficient.

For logistics projects with a high level of automation, this means: less engineering efforts per drive axle, faster commissioning and consistently high drive quality – from the first conveying point to the last transfer station. NORDAC FUSION’s decentralised design furthermore allows for direct mounting on the respective unit. Centralised control cabinets are thus no longer required and wiring efforts are considerably reduced.

NORDAC FUSION – Various combinations

NORDAC FUSION combines asynchronous motors (IE3) and permanent magnet synchronous motors (IE5+) in ventilated and unventilated versions with a decentralised NORDAC ON frequency inverter. The optimised motor/inverter combinations cover a power range from 0.31 to 3.7 kW. They feature consistent safety and communication properties, are suitable for worldwide use, and can be ideally complemented with a gear unit from the manufacturer’s modular product range.

The decentralised frequency inverters are characterised by their compact design, full plug-in capability and high reliability. Special features include the integrated PLC and their multi-protocol Ethernet interface. PROFINET, EtherNet/IP and EtherCAT can be easily set via parameters. Integrated safety functions enable safe operation of almost all motion sequences in automated production.

Advanced communication and safety functions

Apart from STO and SS1, the NORDAC ON series will also feature the motion monitoring function SLS, SMS or SSM for fail-safe control of the rotary movement. They can be integrated via PROFIsafe or FSoE into a fail-safe application within an existing Industrial Ethernet network. Stand-alone use is also possible. The safe digital inputs and outputs can be used to incorporate fail-safe peripheral components or functions. Emergency stop buttons, safety door switches, photoelectric sensors, etc. can thus be connected directly. Two safe single-channel digital inputs can be combined into one safe two-channel digital input, and two safe outputs can be combined into one safe two-channel output. The level of functional safety can thus be individually set with NORDAC FUSION as well.

Encoderless control in dynamic applications

Another advantage is the encoderless control of NORDAC FUSION with the manufacturer’s highly efficient IE5+ synchronous motors (PMSM). Using the CFC open-loop injection method, the motor’s rotor position and speed can be captured without additional sensors. With this, NORD offers a robust, streamlined and economical drive solution that is also suitable for dynamic applications.

Highly efficient IE5+ motor technology

NORD’s highly efficient IE5+ permanent magnet synchronous motors (PMSM) are characterised by a constantly high efficiency of up to 95% over a wide torque range. In partial load and partial speed ranges, they therefore achieve optimum energy consumption performance and allow for a reduction of variants for more streamlined production, logistics, warehousing and service processes.

Ideal for demanding environments

The NORDAC FUSION drive solution can be used up to a temperature of -30 °C. The combination of IE5+ synchronous motors and NORDAC ON PURE with NXD tupH® is, for example, suitable for wash-down applications in the food sector. Ethernet on board, hybrid cables and daisy chain technology enable efficient and hygienic topologies that are more streamlined and easier to clean than conventional decentralised wiring.