Cloud PC: How Safe Is Your Data?

Cloud PC: How Safe Is Your Data?

The personal computer is undergoing a quiet transformation. For decades, businesses and individuals have depended on physical desktops and laptops to store applications, files and computing resources. Now, an increasing portion of that computing experience is moving away from the device sitting on a desk and into the cloud.

The emergence of the Cloud PC is at the centre of this shift. Instead of relying entirely on local hardware, users can access a virtual computer hosted in a remote data centre. Applications, operating systems and business resources can be delivered through the internet, allowing employees to work from offices, homes and other locations using a wide range of devices.

For companies pursuing hybrid work, centralized IT management and flexible computing, the model offers significant opportunities. But it also raises a question that businesses cannot afford to ignore: when the computer moves to the cloud, what happens to the security of the data?

The Computer Is No Longer Just on the Desk

A Cloud PC changes the traditional relationship between a user and a computer.

In a conventional setup, applications and files may be stored directly on a desktop or laptop. The organization is responsible for securing the physical machine, its operating system, applications and local storage.

With a Cloud PC, much of the computing environment is hosted remotely. The physical device becomes more of an access point to a centrally managed digital workspace.

That architecture can bring security advantages. If an employee loses a laptop, for example, sensitive corporate information may remain within the cloud environment rather than being stored entirely on the missing device.

But the security boundary has changed. The organization now has to protect not only the cloud infrastructure but also the identities, devices, connections and permissions used to access it.

Security Does Not Automatically Come With the Cloud

There is a common misconception that moving data and applications to a major cloud platform automatically makes them secure.

The reality is more complicated.

Leading cloud providers invest heavily in infrastructure security, encryption, identity management and monitoring. However, customers still control many aspects of how their cloud environments are configured and accessed.

A poorly configured Cloud PC can therefore become a security weakness even when the underlying cloud infrastructure is highly protected.

Weak passwords, excessive user permissions, outdated software, inappropriate data-sharing policies and compromised accounts can create vulnerabilities that sophisticated infrastructure security cannot completely eliminate.

The lesson is important: cloud technology can provide powerful security capabilities, but security still has to be designed and managed.

Identity Has Become the New Security Perimeter

Perhaps the biggest change introduced by cloud computing is the growing importance of digital identity.

When employees worked primarily inside corporate offices and connected through controlled networks, organizations could place considerable emphasis on securing the network perimeter.

Cloud computing makes that approach less effective.

An employee may access a Cloud PC from a home office, hotel, airport or another location. The identity of the person requesting access therefore becomes critically important.

If an attacker steals an employee’s credentials, the attacker may attempt to access corporate resources while appearing to be a legitimate user.

This is why multifactor authentication, conditional access, strong identity management and least-privilege permissions have become central components of modern cloud security.

Encryption: Essential, But Not a Complete Solution

Encryption is another major layer of cloud protection.

Data can be encrypted while it is stored and while it travels between systems. Microsoft, for example, documents encryption for Windows 365 Cloud PC storage and protection of network traffic in transit.

Encryption helps ensure that stolen or intercepted data is much harder to use without the appropriate cryptographic keys.

But encryption cannot solve every security problem.

Consider a compromised employee account. If an attacker successfully authenticates as an authorized user, the data may be accessible through legitimate system functions. The information may remain encrypted at the storage level, but the attacker could potentially view or manipulate it through the authorized session.

That is why encryption must operate alongside authentication, authorization, monitoring and data-loss prevention.

The Risk of Misconfiguration

One of the less visible dangers in cloud computing is misconfiguration.

Cloud platforms offer extensive security controls, but organizations must configure those controls correctly. An incorrectly assigned permission can expose information that was supposed to remain restricted.

For example, an employee may receive broader access than necessary, an administrator may leave an unnecessary service enabled, or sensitive information may be permitted to move to unmanaged devices.

These problems do not necessarily represent a failure of cloud technology. They can represent failures in implementation and governance.

For companies adopting Cloud PCs, configuration management should therefore be treated as an ongoing security process rather than a one-time installation task.

What Happens When a Device Is Lost?

The loss or theft of a laptop is one area where Cloud PCs can potentially change the risk profile.

If an organization’s sensitive information is primarily maintained inside the cloud environment, losing the physical device does not necessarily mean losing the entire corporate data set.

However, this protection depends on configuration.

Employees may still download documents, take screenshots, copy information, print files or use local applications. Browser sessions and cached credentials can also introduce additional risks.

Businesses should therefore establish clear rules regarding what information can leave the Cloud PC environment and under what circumstances.

Data-loss-prevention technologies can provide additional controls by identifying and restricting certain types of sensitive information movement.

Remote Work Expands the Attack Surface

Cloud PCs are particularly attractive to organizations with remote and hybrid workforces.

An employee can potentially access a standardized computing environment without carrying the entire corporate infrastructure with them.

But remote access also means that corporate systems may be accessed from networks and devices outside the organization’s direct control.

Public Wi-Fi, insecure home networks, personal devices and phishing attacks can all become part of the security equation.

This is one reason the Zero Trust security model has gained prominence. Rather than assuming that a user or device should automatically be trusted because it is connecting from a familiar network, Zero Trust emphasizes continuous verification of identity, device status and access requirements.

Cloud PCs and Ransomware

Ransomware has added another dimension to the cloud-security discussion.

Moving desktops into the cloud does not make an organization immune to ransomware. Attackers can still target credentials, endpoints, applications and users.

A compromised privileged account can be particularly dangerous because it may provide access to multiple systems.

Organizations using Cloud PCs should therefore combine access controls with endpoint protection, network security, monitoring, segmentation and recovery procedures.

Backup strategy is equally important. A cloud-based system should not be confused with a backup system. Organizations still need appropriate recovery mechanisms for critical business information.

Insider Risk Cannot Be Ignored

Cybersecurity discussions often focus on hackers operating from outside an organization. But legitimate users can also become a source of data exposure.

An employee might accidentally send a confidential file to the wrong recipient. A contractor might download information that should remain inside the organization. A malicious insider might deliberately attempt to remove proprietary data.

Cloud environments can offer improved visibility into these activities when appropriate monitoring and data-governance tools are deployed.

The objective is not to create an environment where every employee is treated as a suspect. Instead, organizations need proportionate controls that protect sensitive information while allowing employees to perform their jobs efficiently.

Building a Safer Cloud PC Environment

Businesses considering Cloud PCs should approach security as a layered system.

First, protect identities. Multifactor authentication should be standard for sensitive corporate environments, supported by strong password policies and appropriate access controls.

Second, limit privileges. Employees should have access only to the applications and information necessary for their responsibilities.

Third, control data movement. Organizations should determine when files can be downloaded, copied, printed or transferred to external devices.

Fourth, maintain software security. Operating systems, applications and browsers should receive security updates in a timely manner.

Fifth, monitor activity. Unusual login locations, repeated authentication failures, unexpected data transfers and other abnormal behaviour should trigger investigation.

Sixth, prepare for failure. Incident-response and recovery plans should be tested before an actual security incident occurs.

Finally, educate employees. Technology is only one part of cybersecurity. A user who cannot identify a convincing phishing message can unintentionally bypass several layers of technical protection.

Who Is Responsible for Cloud PC Security?

Cloud security works through a shared-responsibility model.

The cloud provider is responsible for securing the infrastructure and services it operates. The customer remains responsible for many decisions involving users, permissions, configurations, applications and data.

That division of responsibility is critical.

A business cannot simply purchase Cloud PCs and transfer its cybersecurity obligations to the cloud provider. It must understand exactly which security responsibilities belong to the provider and which remain with its own IT and security teams.

The Future of the Desktop Is Also a Security Question

The Cloud PC represents more than another way of accessing Windows or business applications. It reflects a broader change in enterprise computing.

As organizations move applications, storage and workspaces into cloud environments, the traditional definition of a “computer” is becoming less important. What matters increasingly is the combination of identity, data, applications, devices and cloud infrastructure.

That transformation offers businesses greater flexibility, but it also demands stronger security discipline.

The key question is therefore not whether a Cloud PC is inherently safe or unsafe. Its security depends on how the entire ecosystem is designed and managed.

A properly configured Cloud PC environment can provide strong protection through centralized controls, encryption, identity management and monitoring. At the same time, compromised credentials, excessive permissions, misconfiguration and poor data-handling practices can create serious exposure.

For organizations, the move to Cloud PCs should therefore be accompanied by a corresponding investment in cybersecurity strategy.

The desktop may be moving into the cloud. The responsibility for protecting the data should not.

Huawei Unveils Upgraded Stellar AI Campus Network to Usher in the New Era of AI Campuses

SHANGHAI, Sept. 20, 2026 /PRNewswire/ — During HUAWEI CONNECT 2026, Huawei unveiled its upgraded Stellar AI Campus Network Solution that stands out with innovations in superfast wireless, full-scope security, and network autonomy, helping enterprises build a superfast, secure AI campus.

Leon Wang, President of Huawei's Data Communication Product Line, delivering a speech

“Driven by AI, today’s campuses are evolving into a super agent that can perceive, think, self-heal, and dynamically adapt,” said Leon Wang. “Leveraging our ICT prowess, we, together with global customers and partners, are building ubiquitous AI campuses to bring ‘technology for people’ to life and accelerate digital and intelligent transformation across all industries.”

“The AI era has placed higher demands for campus networks, especially bandwidth capacity, security defense, and O&M efficiency,” said Shawn Zhao. “To address this, Huawei’s upgraded Stellar AI Campus Network Solution offers innovations across superfast wireless, full-scope security, and network autonomy, helping maximize productivity.”

Huawei’s solution delivers enhanced capabilities across three pillars.

  • Superfast wireless: As multi-agent collaboration gains momentum at enterprise workspaces, Huawei Wi-Fi 7 Advanced introduced intelligent Coordinated Scheduling and Spatial Reuse (iCSSR) technology that delivers twice the networking performance of industry peers. To grow the Wi-Fi+X ecosystem, Huawei also debuted the eCampusLink platform and HiSpaceX appliance, supporting full-element digital campus operations with unified access, spatial modeling, and rapid orchestration.
  • Full-scope security: Huawei’s solution offers asset, connectivity, spatial, and privacy security to enable full-scope security across the digital and physical worlds. Particularly, Huawei’s upgraded Asset Security Solution achieves second-level blocking of terminal behavior anomalies and precise network-security collaborative tracing, ensuring that all assets are fully visible, trustworthy, and controllable.
  • Network autonomy: With the rise of AI, enterprises urgently need to boost their network O&M efficiency. Huawei meets this with its iFlow and distributed real-time simulation technologies to enable pre-event proactive detection, in-event rapid localization, and post-event service verification, thereby delivering real-time visibility into agent experience. Furthermore, Huawei has made upgrades across data, models, and tools to deliver 24/7 AI-powered operations, achieving a 95% troubleshooting accuracy rate and a 90% reduction in MTTR.

Looking ahead, Huawei will continue to innovate and work closely with customers and partners worldwide to build a superfast, secure AI campus for the agentic world.

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Huawei Unveils Upgraded Stellar AI Campus Network to Usher in the New Era of AI Campuses

Olight Unveils ArkTac Series and New ArkPro Ultra Colorway at O-Fan Day 2026

HOUSTON, Sept. 19, 2026 /PRNewswire/ — Olight, a global innovator in portable lighting, unveiled the ArkTac Series at O-Fan Day 2026, bringing ArkPro’s signature flat-body, multi-source design to tactical lighting for the first time. The company also introduced Amber Orange for ArkPro Ultra, alongside several new portable-lighting products. Launching during National Preparedness Month, the new releases reflect Olight’s focus on helping users stay prepared, from fast response to everyday readiness.

“The best products start with understanding how people really live, and our O-Fans have always been an important part of that journey,” said Mavis Xiao, general manager at Olight. “As we come together for our fifth in-person O-Fan Day, we’re grateful for a community that continues to share its ideas and feedback with us. That connection keeps us focused on real-world needs, from the new ArkTac Series to Amber Orange ArkPro Ultra.”

Olight unveils the new ArkTac Series and ArkPro Ultra in Amber Orange at O-Fan Day 2026

ArkTac Series: All-In-One Tactical Versatility

Inspired by ArkPro’s flat-body, multi-function design, the new ArkTac Series brings that approach to handheld tactical lighting. Available in two models, ArkTac and ArkTac Ultra, the series combines an easy-to-carry flat profile with immediate tactical controls and multiple light sources.

Designed for fast, intuitive control, a two-stage tail switch provides immediate access to Turbo Spotlight and Pure Flood without cycling through modes. The new CommandPoint shortcut activates Strobe with one touch by default and can be customized for other frequently used functions. Both models also feature UV and Red Light, while ArkTac Ultra adds a Green Laser. The series delivers up to 1,800 lumens and reaches up to 215 meters.

ArkTac Ultra also debuts OAL², the next generation of Olight’s proprietary aluminum alloy. It delivers 7.3% greater hardness and 11.5% higher yield strength than first-generation OAL.

ArkPro Ultra Amber Orange: Crafted to Stand Out

As the premium model in the ArkPro Series, ArkPro Ultra debuts in Amber Orange, its most vibrant color yet. Warm and energetic, the new colorway is designed to stand out, bringing the high visibility associated with outdoor and emergency equipment to everyday carry.

Rich metallic orange contrasts with sleek black accents, while polished edges catch the light to reveal shifting highlights and a refined sense of depth. This layered finish is achieved through a dual-anodizing process — a first for Olight — that also offers up to twice the scratch resistance of Olight’s standard anodized finishes.

Beyond its new look, ArkPro Ultra combines premium design with everyday-carry versatility, keeping preparedness close at hand. Its signature flat design brings together four light sources — Pure Flood, Spotlight, UV and Green Laser — with seven lighting configurations. Featuring Olight’s self-developed EIP 1 LED, ArkPro Ultra delivers up to 1,700 lumens in a compact EDC flashlight.

Also unveiled at O-Fan Day were the PL X GL, Oclip 2 Series and Marauder 3.

Pricing and Availability

ArkPro Ultra Amber Orange, PL X GL and Marauder 3 will be available September 21 for $129.99, $149.99 and $369.99, respectively. The Oclip 2 Series will also be available September 21, starting at $49.99. The ArkTac Series, starting at $119.99, is expected later this year. Pricing and availability may vary by market.

About Olight

Founded in 2007, Olight is a global innovator in portable lighting, offering high-tech solutions for everyday carry, outdoor, tactical and professional use. With over 1,200 patents and international recognitions, including the iF Design Award and Red Dot Design Award, Olight products are available in more than 100 countries worldwide.

Media Contact: pr@olight.com

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Olight Unveils ArkTac Series and New ArkPro Ultra Colorway at O-Fan Day 2026

TPB wraps up PHITEX 2026 with over PHP 500 million in sales leads, up more than 20% from 2025

PASAY CITY, Philippines, Sept. 19, 2026 /PRNewswire/ — The Philippine Travel Exchange (PHITEX) 2026, the country’s premier government-organized travel trade event, concluded on September 9 at Conrad Manila, with PHP 594,712,138.50 in sales leads. The figure, while still partial, is 20.12 percent higher than the PHP 495.09 million recorded in 2025.

76 foreign buyers and 102 Philippine sellers engage in business-to-business meetings during PHITEX 2026

Organized by the Tourism Promotions Board (TPB) Philippines, PHITEX 2026 gathered 102 Philippine sellers, including destination management companies, tour operators, and travel agencies, and 76 foreign buyers from 24 countries.

Eleven (11) countries represented the emerging markets, including Denmark, France, Indonesia, Italy, Macao SAR, Saudi Arabia, Spain, Thailand, Türkiye, the United Arab Emirates, and Vietnam.

The remaining buyers represented TPB’s 13 key markets: Australia, Canada, Mainland China, Germany, United Kingdom, Hong Kong SAR, India, Japan, Malaysia, Singapore, South Korea, Taiwan, and the United States of America.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles expressed optimism over the sales leads generated and the business connections forged during the event.

“We are delighted with the PHP 506.15 million in sales leads generated through PHITEX 2026,” said Nograles. “While the tourism industry continues to navigate a challenging environment, shaped by global uncertainties and evolving market demands, PHITEX underscores the importance of strengthening industry partnerships and responding to the needs of travelers. We hope these connections will continue to grow into collaborations that bring more visitors to our communities and create sustainable opportunities for our local tourism stakeholders.”

Meanwhile, foreign buyers experienced the country’s rich heritage, scenic coastlines, and diverse culinary offerings through the post-event familiarization tours of PHITEX 2026. The tours included visits to the heritage sites of Ilocos Norte and Ilocos Sur, the natural attractions of Palawan, the culinary and cultural offerings of Cebu and Bohol, and the lush landscapes and nature-based experiences of Davao.

“We just don’t promote the product or the destination, but the experience,” said one of the buyers, Jenny Rose Ryall, director of Global Guides Australia. “We tell them stories, our personal stories, our personal experiences, and with that, it’s a lot more convincing because they can see the emotion, and the excitement. It’s always–what they [our clients] say to us–it’s always the people that they love about the Philippines.”

PHITEX 2026 was made possible through its silver sponsors: Cebu Pacific, Destileria Limtuaco & Co., Inc., Philippine Airlines; bronze sponsors: Duty Free Philippines, Kaulayaw, The Travel Club, and 2GO Travel; and community partners: Mactan Cebu International Airport, and Palaweño Brewery.

To know more about PHITEX, visit www.phitex.ph.

ABOUT TPB

The Tourism Promotions Board (TPB) Philippines is an attached agency of the Department of Tourism, mandated to market and promote the country both domestically and internationally as a world-class tourism and MICE destination. This is carried out through strategic partnerships with public and private stakeholders, anchored on travel trade shows and business meetings. For more information, please visit www.tpb.gov.ph.

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TPB wraps up PHITEX 2026 with over PHP 500 million in sales leads, up more than 20% from 2025

GAC Cambodia KD Plant Starts Production, Setting a New Benchmark for Localized Manufacturing

Cambodia, Sept. 19, 2026 /PRNewswire/ — On September 17, the inauguration ceremony of GAC Cambodia KD Plant was grandly held in Kampong Chhnang Province. Cambodian Prime Minister Hun Manet and Chinese Ambassador to Cambodia Wang Wenbin attended the ceremony, while Jiang Xiuyun, Deputy General Manager of GAC Group, and Wang Shunsheng, Deputy General Manager of GAC International and President of the Southeast Asia Regional Center, together with the leadership of TH Group, GAC’s strategic partner in Cambodia, witnessed the official launch of the THAM assembly plant for GAC vehicles. This marks a new stage in GAC’s development in Cambodia, transitioning from complete vehicle exports to local manufacturing, and stands as yet another achievement of China-Cambodia economic and trade cooperation.

GAC Cambodia KD Plant Starts Production, Setting a New Benchmark for Localized Manufacturing

Prime Minister Hun Manet was present in person to witness this important moment. He noted that the official commencement of the GAC KD Plant is a significant achievement of the Royal Government of Cambodia’s industrial transformation, helping Cambodia upgrade from labor-intensive industries to capital-, advanced-technology- and high-skill-driven sectors, spurring local industrial development, raising the added value of the national economy, and cultivating new sources of economic growth.

From complete vehicle imports to local assembly, GAC has steadily built its presence in Cambodia. The project was fully launched in 2024, and through close collaboration among all parties, the plant completed all preparatory and construction work and officially entered production. Under this local assembly project, TH Group is responsible for plant investment, construction and vehicle assembly, while GAC supplies complete knocked-down (CKD) kits, technical standards and full-chain technical support. With a designed annual capacity of around 10,000 units.

Strong market performance further validates the results of GAC’s deep cultivation. TRUMPCHI has enjoyed explosive growth in Cambodia since 2024, with an average annual compound growth rate of over 300% over the past three years, and ranked first among Chinese automotive brands in Cambodia in 2025, with continuously expanding brand influence.

The production launch of GAC Cambodia KD Plant marks a brand-new starting point for GAC’s deep cultivation in Cambodia. Over the past seven years, from channel development to product rollout, from brand establishment to manufacturing upgrading, GAC has been sharing development opportunities with the Cambodian people through tangible capacity, employment and technology.

For further information about GAC, please visit: https://www.gacgroup.com/en or follow us on social media.

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GAC Cambodia KD Plant Starts Production, Setting a New Benchmark for Localized Manufacturing

Qatar Foundation – Wilton Park Dialogue Calls for Global Action to Drive Social Development Through Sport

Three-day UK dialogue emphasizes female empowerment, inclusion, and systemic reform across the Global South.

WEST SUSSEXEngland, Sept. 19, 2026 /PRNewswire/ — International leaders spanning government, policy, development, and sport convened at Wilton Park for a three-day dialogue hosted with Qatar Foundation (QF), calling for a global coalition to turn sport’s potential to support social development into practical action.

o Her Excellency Sheikha Hind bint Hamad Al Thani, Vice Chairperson of Qatar Foundation, and Amadou Gallo Fall, BAL President,  at the QF-Wilton Park convening

Held under the theme ‘Sport for Development in the Global South: Advancing Female Empowerment, Inclusion, and Accessibility’, the event focused on removing structural barriers to sporting opportunity for women and girls, building on UN Resolution 59/17, initiated by Qatar with Indonesia and Morocco and co-sponsored by 71 nations. Wilton Park and QF will now jointly develop an actionable roadmap for action in policy, coaching, and infrastructure.

Speaking at the dialogue, Her Excellency Sheikha Hind bint Hamad Al Thani, Vice Chairperson of Qatar Foundation, urged action that goes beyond basic parity, saying: “The barriers girls face are fundamentally different. “Our approach is to close that gap in practice, not just in principle: involving women in the design of facilities, providing coaching tailored to women’s needs, and building the scientific research base that, too often, doesn’t exist for women’s and girls’ sport.”

His Excellency Dr. Khalilur Rahman, President-Elect of the 81st Session of the UN General Assembly, told the dialogue that sport “changes how a girl is seen by her family and community, and how she sees herself”, saying: “A girl who plays on a team learns to lead, to fail and try again in public — and that confidence follows her into the classroom, workplace, and civic life.”

Participants in the dialogue included Olympism365, Special Olympics, Laureus Sport for Good, NBA Africa, FIVB, and Olympic athletes Shelly-Ann Fraser-Pryce and Ibtihaj Muhammad.

QF continues to advance inclusive sport, with over 70,000 female participants participating in tailored sporting activities at the Education City Stadium in the past two years, and its Circle In initiative supporting sport-for-development projects in 10 countries.

About Qatar Foundation

Qatar Foundation for Education, Science and Community Development (QF) is a non-profit organization driving education, research, and community development. Founded in 1995, QF operates an interconnected ecosystem at Education City in Doha, Qatar, empowering individuals and driving positive social change. Visit www.qf.org.qa.

 

o Her Excellency Sheikha Hind bint Hamad Al Thani, Vice Chairperson of Qatar Foundation, at the QF-Wilton Park convening

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Qatar Foundation - Wilton Park Dialogue Calls for Global Action to Drive Social Development Through Sport

Kaayu Rituals Brings Experts Together for New-Age Wellness Conversations

Kaayu Rituals Marks Six Months with Focus on Preventive Wellness

 

New Delhi | September 19, 2026

Kaayu Rituals, a UK-based Ayurvedic wellness brand, marked six months of its journey with a wellness event at Shangri-La Eros New Delhi, bringing together healthcare professionals, wellness experts and industry stakeholders for conversations around preventive healthcare, sexual health, fertility, vitality and everyday wellbeing.

Shri Prataprao Ganpatrao Jadhav, Minister of State (Independent Charge), Ministry of Ayush and Minister of State, Ministry of Health and Family Welfare, also joined the event digitally. He appreciated the initiative undertaken by Kaayu Rituals to promote conversations around preventive wellness and applauded the team for bringing together perspectives from Ayurveda, modern medicine and contemporary wellness.

The event also marked the brand’s next phase, with Kaayu Rituals announcing its expansion into wellness categories including sexual health, fertility, vitality and lung health. The company said the expansion is part of its broader focus on making preventive wellness a more consistent part of everyday life.

Kaayu Rituals Marks Six Months with Focus on Preventive Wellness

 

Speaking at the event, Preeti Choudhary, Founder and CEO, Kaayu Rituals, said, “Six months ago, Kaayu Rituals was an idea; today, it is a growing community built around a simple belief that wellness should begin before we become unwell. Our expansion into sexual health and lung health marks an important new chapter for us, but more importantly, it reflects our intent to bring greater awareness, openness and responsibility to areas of everyday health that are often overlooked. We believe Ayurveda, modern medicine and traditional knowledge can contribute to a more holistic conversation when the individual remains at the centre. As we grow, our commitment is to quality, safety, transparency and scientific integrity, because we know that trust is not created through a marketing campaign — it is earned, one product, one conversation and one person at a time.”

From traditional knowledge to modern wellness

Founded with the objective of bringing Ayurvedic principles into contemporary everyday life, Kaayu Rituals has built a portfolio spanning inner wellness supplements, Ayurveda-inspired hair care, skin wellness solutions and herbal tea infusions.
The brand’s six-month milestone event included a session titled “Kaayu Rituals: Behind the Brand”, featuring Preeti Choudhary, Founder and CEO; Puneet Mittal, Chief Sales Officer; and Umesh Arora, Head of R&D, COSMOS.

The discussion focused on the brand’s formulation approach, research and development, production processes, quality standards and the development of its product portfolio.

Kaayu Rituals Marks Six Months with Focus on Preventive Wellness

 

Sexual health enters the wider wellness conversation
A key session at the event, “Sexual Health in India,” brought together Dr. Jagriti and Dr. Abishes Saha to discuss sexual health, fertility, vitality, awareness and preventive care.

The panel highlighted the importance of treating sexual health as part of overall wellbeing and encouraging more informed conversations around subjects that are often approached with hesitation. There are topics that are supposed to be discussed openly and it is the societal responsibility of us all to get into the prevention, which eventually is better than cure. 

The discussion reflected Kaayu Rituals’ broader approach of bringing often-overlooked areas of wellness into mainstream conversations around everyday health. 

Ayurveda and modern medicine in today’s lifestyle
The second panel, “Ayurveda, Modern Medicine & Today’s Lifestyle,” featured Dr. Tanu and Dr. Akshara Arora.

The discussion examined the relevance of Ayurvedic principles such as balance, routine and prevention in contemporary lifestyles, alongside the role of modern medicine and evidence-based healthcare.

Expanding the wellness portfolio
As Kaayu Rituals enters its next phase, the brand is expanding into categories focused on sexual health, fertility, vitality and lung health.

The company also plans to explore further work across women’s wellness, sexual health and mental health, with an emphasis on awareness, dignity and responsible wellness.

The brand said its expansion will continue to be guided by its focus on quality, research, responsible product development and preventive wellness.

Building wellness into everyday life
The six-month milestone reflects the beginning of Kaayu Rituals’ next phase of growth, with the company looking to build a wider conversation around preventive wellness and conscious living.

Rather than positioning wellness only as a response to health concerns, Kaayu Rituals aims to encourage people to think about everyday choices, healthy routines and preventive practices as part of their approach to wellbeing.

The company said it intends to continue bringing together Ayurvedic knowledge, contemporary research, quality standards and responsible wellness practices as it develops its portfolio and expands its presence.

PM Modi to Distribute 51,000 Appointment Letters at 20th Rozgar Mela; Odisha to Host Events in Cuttack, Bhubaneswar

Bhubaneswar, Sept. 19 (UDN): Prime Minister Narendra Modi will distribute more than 51,000 appointment letters to newly recruited candidates in various Central Government departments on Saturday as part of the 20th Rozgar Mela, with Odisha hosting parallel events in Cuttack and Bhubaneswar.

PM Modi to Distribute 51,000 Appointment Letters at 20th Rozgar Mela; Odisha to Host Events in Cuttack, Bhubaneswar

 Representational Image 

The nationwide recruitment drive will be conducted through video conferencing across 45 locations in the country, where newly appointed employees will receive their appointment letters and participate in induction programmes.

Recruits Across Multiple Ministries

The appointments cover a range of Central Government ministries and departments, including the Ministry of Railways, Ministry of Home Affairs, Ministry of Health and Family Welfare, Department of Revenue, Department of Financial Services and the Ministry of Defence, among others.

The programme is aimed at inducting recruits into government service while providing them with an opportunity to interact with the Prime Minister during the nationwide event.

Cuttack Event at Ravenshaw University

In Cuttack, the Rozgar Mela will be held at the Convention Centre on the Ravenshaw University campus.

Union Tribal Affairs Minister Jual Oram will attend the programme as the chief guest and hand over appointment letters to selected recruits.

Bhubaneswar Programme to Include 161 Recruits

The Bhubaneswar event will take place at the Rail Auditorium, where Union Minister of State for Rural Development Kamlesh Paswan will be the chief guest.

A total of 161 newly recruited candidates from different Central Government departments are expected to participate in the programme.

According to the official schedule, the recruits include 41 candidates from AIIMS and the Ministry of Health, 37 from the Railways, 30 from the Department of Posts, 22 from CGST Bhubaneswar and 10 from the Income Tax Department, along with recruits from ESIC, the Central Ground Water Board, CISF, the Ministry of Education, the Defence Accounts Department and other departments.

The Bhubaneswar programme will begin with a short film on the objectives of the Rozgar Mela, followed by the Prime Minister’s virtual address to the newly appointed employees.

The Rozgar Mela is part of the Centre’s ongoing initiative to expedite recruitment across government departments while providing newly selected candidates with a formal induction into public service.

Biomoneta launches Avata Air through Panasonic’s MirAIe Lifestyle platform

Bengaluru, 19 September 2026: Biomoneta Research has announced the launch of Avata Air, an indoor air-purification and microbial decontamination device, in collaboration with Panasonic. The product is now available through Panasonic’s MirAIe Lifestyle platform, marking Biomoneta’s entry into the Indian consumer air-care market. Unlike conventional air purifiers that primarily focus on dust, smoke and particulate matter, Avata Air has been designed to address both common airborne pollutants and invisible biological contaminants present in indoor environments.

At the heart of the device is Biomoneta’s patented ZeBox technology, which uses a non-ionising electric field and a microbicidal surface to capture and inactivate airborne microorganisms. According to the company, the device eliminates more than 99.999 % of airborne microorganisms while removing 99.97 % of airborne particles and harmful gases.

“Avata Air represents an important milestone in Biomoneta’s journey,” said Arindam Ghatak, Co-founder and Chief Executive Officer of Biomoneta Research. “For more than a decade, we have worked to understand how airborne microorganisms can be captured and eliminated safely in occupied spaces. Through this collaboration with Panasonic, we can now bring the same core technology developed for demanding healthcare environments into Indian homes.”

From healthcare environments to Indian homes

Biomoneta’s microbial air-decontamination technology has previously been deployed and evaluated in healthcare environments, including intensive care units, operating theatres, IVF facilities and neonatal care facilities. The company’s medical-grade product, Avata Rx, received clearance from the United States Food and Drug Administration as a Class II medical device. Avata Air is a separate consumer product, but incorporates the same underlying ZeBox technology used in the US FDA-cleared Avata Rx platform.

“What began as a scientific effort to solve a serious infection-control problem has now evolved into a platform with applications across hospitals, homes and other shared spaces,” Ghatak said. “Our objective is not simply to introduce another air purifier. We want to make protection from airborne microorganisms practical, measurable and accessible to families.”

Biomoneta’s ZeBox platform has been evaluated by institutions and laboratories including the Indian Institute of Science, Bengaluru, ARE Labs in the United States and Intertek. Testing has covered a range of airborne bacteria, fungi and viruses, including drug-resistant microorganisms, SARS-CoV-2 and Mycobacterium tuberculosis.

Supporting the journey from laboratory to market

Biomoneta has been supported by the Centre for Cellular and Molecular Platforms (C-CAMP), one of India’s leading life-sciences innovation and entrepreneurship hubs. Commenting on the launch, Dr. Taslimarif Saiyed, Director and Chief Executive Officer of C-CAMP, said, “Biomoneta’s ZeBox represents cutting-edge, world-class technology—built on rigorous science, extensively validated and positioned among the best-in-class solutions for microbial air decontamination. Its journey from scientific research to a commercially available product demonstrates the ability of India’s deep-tech ecosystem to develop differentiated solutions for major public-health challenges. C-CAMP is proud to have backed Biomoneta and supported its journey towards bringing this indigenous innovation to people at scale.”

Moving beyond passive air filtration

Most household air purifiers rely on filters to capture particulate matter. While this can be effective against dust, smoke, pollen and allergens, captured microorganisms may remain viable on conventional filter surfaces. ZeBox takes a different approach. Airborne microorganisms are drawn towards an electrically active, three-dimensional surface, where they are captured and inactivated. The process does not use ultraviolet radiation, chemical sprays or intentionally generated ozone, allowing the system to operate continuously in occupied rooms.

Avata Air combines this microbial-control mechanism with particulate and gas filtration, enabling it to address dust, smoke, allergens, fine particulate matter and biological contaminants within a single device. The unit is designed for rooms of up to 250 square feet and has a stated Clean Air Delivery Rate of 200 CFM, making it suitable for bedrooms, home offices and smaller living areas. Its compact design and maximum stated noise level of 50 decibels are intended to support continuous use, including during sleep.

Panasonic collaboration supports consumer access

Avata Air emerged from Biomoneta’s engagement with the Panasonic Ignition programme, an initiative designed to connect promising startups with Panasonic’s innovation, technology and consumer ecosystem.

“Indoor air quality and wellness are becoming increasingly important considerations for Indian households,” said Manish Misra, Chief Innovation Officer, Panasonic Life Solutions India. “Through Panasonic Ignition, our focus is on identifying scalable technologies that address real consumer needs and creating pathways for meaningful commercial collaboration. Biomoneta’s microbial air-decontamination platform brings a differentiated scientific approach to the indoor air-quality category, and Avata Air is an example of how startup innovation and corporate capabilities can come together to make advanced solutions accessible to consumers.”

Misra added that the programme is intended to go beyond short-term acceleration and support startups in moving towards real-world deployment, business integration and scale.

The availability of Avata Air through MirAIe Lifestyle provides Biomoneta with access to a consumer-facing platform as it expands beyond its traditional institutional and healthcare markets.

Making invisible air easier to understand

A central feature of Avata Air is its Air Health Score, a consumer-facing version of Biomoneta’s Quantitative Airborne Microbial Index, or qAMI, platform. qAMI was developed to interpret microbial and environmental signals through machine-learning models and estimate changes in airborne microbial load. In Avata Air, that capability is translated into a simple real-time score from zero to 100 that a household can understand and act on.

The score combines particulate matter, carbon dioxide, volatile organic compounds, temperature, relative humidity and an estimated microbial-load indicator. It therefore offers a broader picture than a PM2.5 reading alone. The device indicates whether the overall air condition is good, moderate or poor, while the score helps users see how the room changes after cooking, cleaning, an increase in occupancy or operation of the device.

Avata Air is available on the MirAIe Lifestyle platform, with exciting offers and low-cost EMI options also available.

The launch signals a possible shift in India’s air-purification market—from devices focused predominantly on visible pollution and particulate matter towards systems designed to address the wider physical, chemical and biological composition of indoor air.

ACFI calls for INR 5,000-7,500 crore dedicated scheme to strengthen India’s crop protection industry

ACFI calls for INR 5,000-7,500 crore dedicated scheme to strengthen India’s crop protection industry

New Delhi, Sep 19, 2026: The apex body of agrochemical industry Agro Chem Federation of India (ACFI) has urged the government to introduce a targeted and time-bound policy framework for the sector, including an estimated ₹5,000-7,500 crore support programme for upstream manufacturing in order to achieve self-reliance in upstream agrochemical technicals and intermediates, neutralize Chinese advantages in utility costs and promote backward integration. 

ACFI and global consultancy firm KPMG released a knowledge paper titled: Redefining Indian Crop Protection through Innovation: From Scale to Science. The report emphasised that the objective of the industrial policy should not be permanent protection or subsidy dependence but must focus on correcting clearly identifiable ecosystem disadvantages that reduce manufacturing competitiveness relative to global peers.

ACFI Chairman Shri Rahul Dhanuka said, “Our focus should remain on what farmers actually need – supporting innovation through an enabling regulatory framework, strengthening domestic capabilities and resilient supply chains, promoting digitalisation, and advancing sustainable agriculture. Ultimately, the success of innovation will depend on how effectively these efforts are translated into practical, accessible and trusted solutions for farmers”. 

 The ACFI-KMPG report recommends a seven-to-eight-year support period, allowing two-three years for plant commissioning followed by sustained production support. The proposed framework must include graded investment thresholds to cover both large companies and MSMEs, for greenfield and brownfield expansion. It has also called for PLI-style incremental sales incentives, utility subvention like power/effluent subsidies and capital grants for specialized R&D.

The report also suggests 5-8% incentive on incremental sales, 30- 40% subsidization on industrial electricity and shared Common Effluent Treatment Plant (CETP) usage to directly counter China’s OPEX advantage.

“India’s next phase of growth in crop protection should be anchored in strengthening ecosystem competitiveness, accelerating innovation commercialization, enhancing supply-chain resilience and reducing structural cost disadvantages,” the report said.

Among its recommendations, the report calls for specialised agrochemical manufacturing parks with shared utilities, cluster-based environmental infrastructure, long-term financing and selective backward integration in strategically important intermediates.

The report also calls for a single-window regulatory framework with a unified digital platform for Centre and state approvals, transparent and time-bound processes, and clearer regulatory pathways for biological cropprotection products.

It argues that India’s next phase of growth cannot depend solely on adding manufacturing capacity. Despite its strengths in process chemistry, formulations, technical manufacturing and regulatory execution, the country needs to build capabilities in product development, biologicals, advanced formulations, regulatory science and digital agriculture.

The report identifies biological crop protection as a significant opportunity for India, citing its biodiversity, agricultural base, fermentation expertise and scientific talent. However, it cautions that commercialisation will depend on batch consistency, formulation stability, scalable manufacturing, multi-location field validation and farmer adoption.

It further recommends strengthening pilot-scale facilities, field-validation networks, GLP laboratories, residue-testing infrastructure and formulation-development platforms to bridge the gap between research and commercial deployment.

The report said India’s future competitiveness would increasingly depend on its ability to develop, register, manufacture and commercialise differentiated cropprotection solutions for global markets.

India’s emergence as a globally competitive crop protection ecosystem will require coordinated action across government, industry, research institutions, investors and farmers. 

“While policy support can create enabling conditions, long-term competitiveness will ultimately depend on how effectively stakeholders collaborate to strengthen manufacturing, innovation, commercialization and market access.”

While India’s agrochemical industry has already established itself as a globally relevant manufacturing base, the report emphasised that the future of crop protection is increasingly being shaped by innovation, sustainability, precision agriculture, biological solutions and integrated crop-management approaches. 

“Success will depend not only on the ability to manufacture products efficiently, but also on the ability to develop, register, commercialize and scale differentiated solutions across global markets.”

Following the AGM, ACFI also organised a panel discussion, The Invisible Revolution: How Innovation is Feeding India where eminent luminaries from the government, industry and academia converged to throw light on the innovations and challenges in the agrochemical industry.

Dr Vishal Chaudhary, an eminent Scientist to  Government of India said, “India has already established a strong position in agrochemical manufacturing. The next step is to complement this manufacturing strength with greater focus on research, innovation and technology development.This will require stronger collaboration through public-private partnerships and structured engagement between research institutions, academia and industry.”

Dr. Sweety Behera, Director, FSSAI said, “While innovation in agriculture has traditionally focused on increasing productivity, scientific advancement now requires us to give equal priority to sustainability and consumer safety. Regulatory decisions must therefore be based on sound scientific evidence, risk-based approaches and effective surveillance. Innovation and regulation should complement each other.”

Dr Kavya Dashora, Professor, Indian Institute of Technology, Delhi said, “Nanotechnology can improve crop protection through targeted delivery, controlled release and reduced input use. However, field application faces challenges around nanoparticle behaviour, persistence and toxicity. Wider adoption requires stronger data, tracking mechanisms and “safe-by-design” nanomaterials to ensure environmental and consumer safety.”

Pushplata Singh, Director, TERI said, “Biotechnology and nanotechnology can play an important role in making Indian agriculture more sustainable and climate-resilient. Safe-by-design approaches, including the use of biogenic materials to develop nanopesticides, can improve biocompatibility and safety for plants, humans and the environment. Together, biotechnology and nanotechnology can support more precise input use while helping agriculture respond to increasing climate and resource pressures.”

Dr. Rajvir RathiDirector- Agricultural Affairs, Bayer CropScience said, “Effective technology licensing and access frameworks can help bridge the gap between agricultural innovation and its adoption by Indian farmers by making proven technologies widely and affordably available.”

Srinivasa Karavadi, Founder & CEO, KshetragnaFarm Solutions said, “The future of Indian agriculture lies in integrating crop protection, biologicals, crop nutrition, seeds and digital technologies rather than developing solutions in silos. Improving nutrient-use efficiency, restoring soil health and developing stress-tolerant seeds will be critical for achieving greater productivity with lower environmental and resource costs. Digital tools, AI and stronger field-level capabilities can help standardise advice and enable farmers to make more informed choices amid an increasingly complex marketplace.”

 Gopinath Koneti, Partner and Senior Advisor KPMG India said, “Agricultural innovation must ultimately pass the test of economic viability, because farmers value solutions that are visible, measurable and, most importantly, profitable. Innovations should therefore be evaluated not only for their scientific merit but also for their practical impact, cost and returns to the farmer. Given the importance of every rupee invested in Indian agriculture, science and economics need to go hand in hand to ensure that innovations deliver meaningful outcomes at scale.”

 Prabhudutta, Deputy Editor, Hindu Businesslinesaid, “The industry must anticipate how consumer preferences and farming practices may evolve over the next decade and develop solutions that align with those changing expectations. Farmers are willing to adopt new technologies when they see clear benefits, but companies must ensure that products are reliable, responsibly developed and do not compromise farmer interests or soil health. Building long-term farmer trust is key.”

Dr. Kalyan Goswami, DG, ACFI said, “Innovation in agriculture cannot succeed in isolation. Biotechnology, crop protection, biologicals, nanotechnology, digital technologies, improved seeds and crop nutrition must converge to create solutions that are scientifically sound, economically viable and relevant to farmers. Equally important is building and preserving farmer trust. As an Association, we remain committed to bringing together industry, academia, government and the scientific community to create an ecosystem where innovation can move from research to the field and ultimately benefit the Indian farmer.”