June 11: EBG Group has announced an exclusive partnership with Australia-based Universal Fitness Group to introduce a new category of integrated health, fitness, rehabilitation and wellness destinations in India, backed by a planned investment roadmap of ₹300 crore over the next five years. The partnership seeks to address a rapidly evolving opportunity within India’s wellness economy, where consumers are increasingly moving beyond traditional gym memberships towards holistic solutions that combine fitness, recovery, preventive health and lifestyle experiences under one roof.

The Deloitte India and Health & Fitness Association India Fitness Market Report 2025 put India’s commercial fitness market at roughly ₹16,200 crore currently, with projections pointing to ₹37,700 crore by 2030. Membership numbers are expected to follow a similar trajectory, moving from 12.3 million to 23.3 million over the same window. What stands out, though, is a figure that cuts against the optimism somewhat: penetration is still only forecast to hit 1.7 per cent by 2030. In a country of 1.4 billion, it is an indication of how much of the market remains untouched, and it is where EBG Group and Universal Fitness see the clearest opportunity.
Under the partnership, EBG Group will lead development, rollout and operations of Universal Fitness across India. The two companies plan to establish more than 30 premium Health and Fitness Sanctuaries and two destination wellness retreats over five years. Hyderabad and Bengaluru come first, with subsequent expansion into Mumbai, Delhi NCR, Pune and other high – growth urban centres.
Each facility will span between 40,000 and 45,000 square feet, a footprint considerably larger than a conventional gym and reflective of the breadth of services the platform is designed to house. The facilities have been conceived as integrated wellness campuses, with dedicated zones for advanced fitness training, group studios, Pilates programmes, swim schools, physiotherapy and sports rehabilitation, and AI-enabled body composition analysis. Recovery infrastructure forms an equally central part of the offering, encompassing magnesium mineral pools, infrared salt rooms, cold-plunge therapy and recovery lounges. Select locations are expected to operate round the clock, subject to regulatory approvals. Technogym will power the equipment and digital wellness ecosystem across all sites. The format represents a meaningful departure from how wellness has historically been structured in India.
Dr. Irfan Khan, Founder, Chairman and CEO of EBG Group, said
“India is entering a new era of health consciousness. While the fitness industry has grown rapidly over the past decade, consumers today are looking for far more than access to equipment. They are seeking structured ecosystems that support performance, recovery, preventive health and long-term wellbeing. This partnership reflects our conviction that wellness infrastructure will become one of the defining growth sectors of the coming decade.”
On the market opportunity itself, he added,
“The numbers clearly indicate the scale of what is possible. A market expected to approach ₹37,700 crore by 2030, combined with low penetration levels and increasing awareness around preventive healthcare, creates the foundation for a new category of premium wellness destinations. Through Universal Fitness, we aim to build spaces that seamlessly connect fitness, rehabilitation, recovery and lifestyle experiences while creating meaningful economic and employment opportunities across the country.”
Speaking on the launch, Kumar Ramachandra, Founder of Universal Fitness Group Australia, was measured but pointed in his assessment of where the Indian market currently stands. “The consumer in India has genuinely outpaced the infrastructure. We were seeing people who understood exactly what their bodies needed – structured recovery, continuity between fitness and rehabilitation, long-term preventive care – and yet had no single destination that could deliver all of it. That is not a gap at the margins.”
Anthony Kerkmez, Co-Founder of Universal Fitness Group Australia, added,
“What we are building here is not another fitness network. The ambition is larger than that, to establish a new standard for what integrated wellness can look like in India, in facilities designed from the ground up around the member’s full health journey rather than a single service. India is one of the most discerning consumer markets in the world. It deserves infrastructure that reflects that.”
For most consumers, accessing fitness, rehabilitation, recovery and preventive health has meant navigating an assortment of separate providers, each operating independently of the others. The Universal Fitness model is premised on a different logic entirely, that these services are most effective, and most valuable to the consumer, when they are brought together within a single membership – led ecosystem. The facilities have been designed with that continuity in mind, as spaces oriented towards long – term community membership rather than transactional, single – service engagement.
Lifestyle disorders are climbing across age groups, awareness around preventive healthcare is no longer confined to older demographics, and a younger urban population is putting real money behind its interest in longevity and recovery. Taken together, these shifts are rewriting what Indian consumers expect from a wellness offering. The demand is there. The more pressing question now is whether the market can build supply sophisticated enough to meet it.
The partnership also carries a significant employment dimension. With each centre expected to hire between 50 and 60 professionals directly – across fitness coaching, sports science, physiotherapy, wellness operations, hospitality, technology support, facility management and community engagement -the network is projected to create thousands of jobs as expansion progresses across cities. As the next phase gets underway, EBG Group and Universal Fitness are finalising site selection, operational frameworks and launch timelines for the first set of flagship locations, laying the groundwork for what both partners intend to build into one of India’s largest premium wellness infrastructure platforms.