Tag: Otipy

Otipy

Otipy partners with Haryana govt, plans to procure 10,000 tonnes in 2022 from FPOs

Otipy, India’s fastest growing community group-buying startup for fresh fruits and vegetables, today announced a partnership with the Haryana govt to procure 10,000 tonnes of fresh produce in 2022, from Farmer Producer Organisations (FPOs).

Varun Khurana, Founder, and CEO say “At Otipy, we move 80-100 tonnes of produce every day from farms to consumers in NCR, and Haryana is a major procurement zone. We have signed an MoU with Haryana Government-promoted FPOs and will be procuring at least 10,000 tonnes from 600+ FPOs (farmer producer organizations) in Haryana in 2022. This will also help increase farmer’s incomes which is in line with the Government’s strategic initiatives.”

Deepak Tewari, VP – Sourcing for Otipy said “We have been working with several FPOs in Haryana across various farm clusters and have had a great symbiotic relationship. Haryana is a major sourcing belt due to its proximity to NCR, which helps us serve freshly harvested produce to consumers. We plan to further build on these relationships.”

Otipy’s digital system ensures that farmers have complete transparency in terms of Price, Quantity, and Quality. Additionally, Otipy ensures that price realization to farmers is higher when compared with the traditional Mandi system. Otipy directly works with farmers and helps them in planning better crop cycles to realize more value from the market.

Naveen Antil, Director Khewra FPO Sonepat, said “We have been working with Otipy for last 2 years, Otipy was our first customer since inception. We have also been part of the growth journey of Otipy and farmers in our FPO have been immensely benefited from the transparent practices of Otipy in the last two years“.

Otipy provides service to more than 4 Lakh consumers in Delhi NCR leveraging its 20,000+ community leader network. Otipy procures its products from more than 10,000 farmers across Haryana, Uttar Pradesh, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. Leveraging its unique prediction-based model, Otipy has been able to decrease food wastage in the supply chain from 40% down to just 3%.

India’s leading social commerce platform, Otipy reaches Bhiwadi, aims for 10 other tier 2 & 3 cities in next 6 months

India’s leading social commerce platform, Otipy reaches Bhiwadi, aims for 10 other tier 2 & 3 cities in next 6 months

Staying committed to delivering fresh produce to end-consumers while also benefiting farmers and women resellers in the process, Otipy, India’s leading social commerce platform for fresh produce managed by Crofarm, has announced its expansion plans. As part of this expansion strategy, the company is planning to extend its services to Bhiwadi, a city in the Alwar district of Rajasthan. It also aims to launch its solutions to 10 more tier 2 and 3 cities like Jhajjar, Sonepat, Panipat, Rewari, Kaarnal, Palwal, Rohtak, etc in the next 6 months.

Over the years, the platform has constantly endeavored to augment its supply chain, to reach more and more people, especially those hailing from the tier 2 and 3 geographies, who haven’t shopped online yet. To achieve this objective, Otipy has been leveraging the social commerce platform and making the process of shopping for fresh produce not only seamless but also rewarding for everyone associated with it.

In its recent survey comprising 1000 Otipy users, the company observed that 50% of its respondents had made their first online purchase through Otipy. 72% of users are aged more than 35 years, while 40% are over 45 years. These users are classified as traditional offline shoppers, who have shifted to online shopping with Otipy. Over 74% of the users have heard about this platform from the WhatsApp groups of friends and family. Currently, India has 40 Cr WhatsApp users and only 10 Cr online shoppers. As a WhatsApp-integrated social commerce platform, Otipy aims to tap into these 30 Cr first-time online shoppers.

With its further expansion plans to tier 2 & 3 cities, Otipy aims to extend its range of offerings to this cohort and give them opportunities to shop and consume fresh produce at the most affordable rates. Moreover, it’s a truism that people develop trust when they do shopping based on each other’s recommendations. The idea is to leverage this element and make Otipy the most preferred platform for shoppers across India.

Commenting on the new development, Mr. Varun Khurana, Founder, Otipy said, “Social commerce has played a pivotal role in bringing customers, especially women, to our platform and leverage it as a tool to shop fresh produce. While we are already catering to over 5,000 daily orders from one lakh customers in Delhi and NCR, we are now focusing on expanding our reach and services to tier 2 and 3 cities, where people are unaware of our platform. Our new expansion plan is completely designed to cater to this audience and help them become familiar with our platform and encourage them to use it more often for all their daily requirements of fresh groceries.”

He further added, “Anybody using WhatsApp can easily use our app for online orders. In fact, we also address problems using WhatsApp only. This makes everything so much easy for users as people across India are already acquainted with WhatsApp and use it regularly, mainly for communication purposes. At Otipy, we are striving to help them understand that our platform is as easy as using WhatsApp. To simplify it further, we are planning to launch new features such as vernacular content and voice recognition on our platform, especially for people who don’t understand English very well.”

Currently, fresh grocery is a USD 200 billion market in India. However, of this figure, less than 1% accounts for online grocery. Otipy aspires to promote this segment by creating awareness around its benefits across people who haven’t experienced them yet. With an in-depth understanding of fresh produce backed by robust technology solutions, not only does it generate earning opportunities for women resellers, but it also benefits farmers and end-consumers through desired payments and fresh produce, respectively. With its latest initiative, the platform reaffirms its vision and takes its services to first-time online users.

About Otipy

Otipy is a B2B2C social commerce platform for fresh produce in India and works closely with reseller partners,primarily women and neighborhood stores. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.

 

Varun Khurana, Founder Otipy

Otipy reaches Bhiwadi, aims for 10 other tier 2 & 3 cities in next 6 months

Staying committed to delivering fresh produce to end-consumers while also benefiting farmers and women resellers in the process, Otipy, India’s leading social commerce platform for fresh produce managed by Crofarm, has today announced its expansion plans. As part of this expansion strategy, the company is planning to extend its services to Bhiwadi, a city in the Alwar district of Rajasthan. It also aims to launch its solutions to 10 more tier 2 and 3 cities like Jhajjar, Sonepat, Panipat, Rewari, Kaarnal, Palwal, Rohtak, etc in the next 6 months.

Over the years, the platform has constantly endeavored to augment its supply chain, to reach more and more people, especially those hailing from the tier 2 and 3 geographies, who haven’t shopped online yet. To achieve this objective, Otipy has been leveraging the social commerce platform and making the process of shopping for fresh produce not only seamless but also rewarding for everyone associated with it.

In its recent survey comprising 1000 Otipy users, the company observed that 50% of its respondents had made their first online purchase through Otipy. 72% of users are aged more than 35 years, while 40% are over 45 years. These users are classified as traditional offline shoppers, who have shifted to online shopping with Otipy. Over 74% of the users have heard about this platform from the WhatsApp groups of friends and family. Currently, India has 40 Cr WhatsApp users and only 10 Cr online shoppers. As a WhatsApp-integrated social commerce platform, Otipy aims to tap into these 30 Cr first-time online shoppers.

With its further expansion plans to tier 2 & 3 cities, Otipy aims to extend its range of offerings to this cohort and give them opportunities to shop and consume fresh produce at the most affordable rates. Moreover, it’s a truism that people develop trust when they do shopping based on each other’s recommendations. The idea is to leverage this element and make Otipy the most preferred platform for shoppers across India.

Commenting on the new development, Mr. Varun Khurana, Founder, Otipy said, “Social commerce has played a pivotal role in bringing customers, especially women, to our platform and leverage it as a tool to shop fresh produce. While we are already catering to over 5,000 daily orders from one lakh customers in Delhi and NCR, we are now focusing on expanding our reach and services to tier 2 and 3 cities, where people are unaware of our platform. Our new expansion plan is completely designed to cater to this audience and help them become familiar with our platform and encourage them to use it more often for all their daily requirements of fresh groceries.”

He further added, “Anybody using WhatsApp can easily use our app for online orders. In fact, we also address problems using WhatsApp only. This makes everything so much easy for users as people across India are already acquainted with WhatsApp and use it regularly, mainly for communication purposes. At Otipy, we are striving to help them understand that our platform is as easy as using WhatsApp. To simplify it further, we are planning to launch new features such as vernacular content and voice recognition on our platform, especially for people who don’t understand English very well.”

Currently, fresh grocery is a USD 200 billion market in India. However, of this figure, less than 1% accounts for online grocery. Otipy aspires to promote this segment by creating awareness around its benefits across people who haven’t experienced them yet. With an in-depth understanding of fresh produce backed by robust technology solutions, not only does it generate earning opportunities for women resellers, but it also benefits farmers and end-consumers through desired payments and fresh produce, respectively. With its latest initiative, the platform reaffirms its vision and takes its services to first-time online users.

About Otipy

Otipy is a B2B2C social commerce platform for fresh produce in India and works closely with reseller partners,primarily women and neighborhood stores. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.

5 Agritech startups funded in 2020

The agricultural sector is one of the primary contributors to the Indian economy. Investments in the agritech sector are likely to exceed $ 500 million in the next two years with the recently funded startups scaling up well for further rounds and also because the scalability potential remains high.

Here are 5 startups which got funded in 2020 inspite of the pandemic situation.

Bijak

B2B trade platform serving the agricultural sector, Bijak, in April 2020, raised $11.8 million in its Series A round from its existing investors, including Omnivore Partners, and Tempo Ventures, Bi Fund, among others. Founded in May 2019 it aims to bridge the information asymmetry and lack of accountability across trade in agricultural activities. It enables traders, wholesalers, and food processors to keep a ledger of their transactions, access transparent pricing, optimise logistics, and improve their working capital cycles. The company’s proprietary app is available in several local languages, and currently caters to the country’s agricultural states such as Maharashtra, Uttar Pradesh, etc.

Otipy

Otipy (a social commerce platform by Crofarm) launched in February 2020 by Varun Khurana started  to work closely with reseller partners (mainly women)  to up the supply chain of fresh produce in India. The company is currently working with 500+ partner resellers mainly women across Delhi-NCR and is already serving over 50,000 consumers. It further plans to onboard 5000 women within Delhi NCR and provide them opportunities to earn from home. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution, and delivery. Backed by Crofarm, Otipy has recently raised $1M from IPV and plans to expand its reseller base in Delhi/NCR, and build deeper relationships with the farmer ecosystem.

DeHaat

Gurugram and Patna-based agritech platform DeHaat has raised Series A funding of $12 million led by Sequoia Capital. DeHaat offers an online marketplace to farmers. It is a technology-based platform offering full-stack agricultural services to farmers, including distribution of high quality agri inputs, customised farm advisory, access to financial services, and market linkages for selling their produce.

Clover

Bengaluru-based greenhouse agritech startup Clover on Tuesday announced that it had raised Rs 7 crore in venture debt from Alteria Capital. Clover partners with farmers across India and markets premium quality, branded, greenhouse-grown fresh produce through B2B and B2C channels. Clover claims that its business model centres around demand-led cultivation, a managed farm network, and full-stack agronomy.

Eggoz

Eggoz raised Rs 2.5 crore as part of its seed funding to fuel its growth and expansion plans. The round saw the participation of investors like Tracxn Labs, Angellist, Tri-Deep Capital, founders of Letstransport, and angel investors, along with existing investors — Narendra Sankar, Sunil Mishra, and Vishal Sharma. Founded in December 2017, it provides deep integration services to egg farmers at several locations in north India, using cutting-edge nutritional engineering and technology to produce eggs.

A level playing field for Women: Platforms that empowered working women in 2020 with their journey back into the workforce

Pandemic has been challenging for many working women, who had taken a sabbatical from their professions due to varied personal reasons and added responsibilities.

With work-from-home significantly being accepted by organizations in the wake of Covid-19, organizations are opened to many new roles targeting women looking for a second shot in the professional world.

Flexible options of working from home have opened open new opportunities for the many who wish to continue a career; despite personal commitments. The current situation has strengthened beliefs for many organizations that flexible work options could operate at scale. Hence here are Top 5 platforms that empowered working women in 2020 with their journey back into the workforce-

  1. Jobsforher- JobsForHer is a platform that enables women to accelerate their careers by connecting them to jobs, community, mentoring, reskilling, inspiration and networking opportunities. JobsForHer’s vision is to reverse the female brain drain from within the Indian workforce. Gender diversity has become a key priority for organisations, and WFH is just a step in the right direction that can encourage more women participation in the workplace. In this tandem, JobsForHer platform saw an increase in the demand for WFH roles even in top companies. In the year 2020, the platform saw an increase of 22% in WFH job opportunities exclusively for women professionals. JobsForHer expanded its commitment to accelerate women’s careers in India by enabling women to start, restart and rise in their careers. From women who have never worked before but bring a world of experience to the table from their life experiences, women who took a break to look after their families, to women who are driven, ambitious and focused on rising in their careers. JobsForHer is the only platform in India that is committed to their professional success, no matter their life stage.
  2. Momspresso- claims to be India’s largest user generated content sharing platform for women that allows them to create content, and express their ideas to like-minded women in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada. Founded in 2010, this Gurugram-based platform is a type of blogspace, where mothers can post their experiences and tips for others. It also allows mothers to ask questions and seek answers to their queries. The brand has extended its commitment to further empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.
  3. OTIPY- the social commerce venture of farm-to-retail agritech startup Crofarm works closely with women reseller partners to fulfill the demand of end consumers and facilitates doorstep delivery of fresh produce. The company is working with over 500 partner resellers, mainly women across Delhi-NCR and is already serving over 50,000 consumers. Founded in 2016, by Varun Khurana and Prashant Jain, OTIPY, focuses on on-demand harvesting according to predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.
  4. Qween- empowers women empowers women by providing work from home jobs and business. QWEEN is the brainchild of three super busy, and supercharged mothers, who , after motherhood, bounced back into their careers with more vigor and passion than ever before. What struck them hard was the fact that though they were able to make the transitions smoothly, there were (and still are) thousands of women who do not get a platform where they can explore the possibilities.It enables women to restart their careers by connecting them to mentors, peers and flexible opportunities by networking, upskilling and helping them become a happier and financially independent person.
  5. GharSeNaukri.com- is the company that stands for innovation, optimism, and above all for WOMEN. It has come up with a comprehensive platform devoted exclusively for women to serious, legitimate ways to make money from home. Females who are passionate about work get access to career resources, information and community sharing here. It helps women attain career success on their own terms. The platform has been working on making women from all nooks and corners of the country independent and empowered. And they also focus on jobs for women nationally and internationally as well empowering women from the remote areas of the country.
Startup

Startups empowering farmers and herders, making the sector more profitable

Farmers are the backbone of the nation, with over 70 percent of Indian households still dependent on farming. However, over the last few decades, farmers have become the forgotten workers of the nation. Recent times have witnessed a boom in the agri-tech industry with several start-ups emerging to help India’s agricultural sector make rapid progress by bridging the existing gap through tech-led solutions and empowering farmers and herders to make sector more profitable. Let us look at how start-ups are disrupting the industry and empowering farmers digitally. These startups provide a wide variety of services to farmers – from providing farming equipment at affordable prices, to ensuring crop protection.

Below is a list of some of the most innovative and successful startups, revolutionising the agricultural community in India:

Agribazaar:

Founded in 2016, Agribazaar, which delivers technology-enabled solutions to over 2 lakh farmers now by helping them get better prices, has since the past month has hired 200 of the 350 planned hiring this year, even amid the lockdowns and massive retrenchments in almost all sectors of the economy. As part of its service diversification, leading farm marketplace Agribazaar is planning to play a larger role in the inputs space, including selling farm implements like harvesters. From December company will be supplying agri inputs like seeds and pesticides to farmers since the past one year through our agri-micropreneurs on a pilot basis. The company will also offer farm implements like harvesters through these micropreneurs, whose number will be increased to 10,000 in the next three years from the current 485. Agribazaar will soon enlist farmers of cash crops such as coffee, cardamom and pepper. 

Otipy:

Otipy, a social commerce venture by Crofarm launched in February 2020 by Mr. Varun Khurana sources fresh fruits and vegetables from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. This makes the platform India’s first social commerce model that connects end consumers to farmers through a community of resellers and gives them the opportunity to earn a healthy commission while handling the last-mile delivery of fresh produce. Otipy has always remained committed to delivering fresh products to customers while creating newer avenues of income for farmers. The latest addition of farm fresh gur and white butter to the portfolio will further strengthen its vision, help the brand tap into more modern markets, and take it to new heights. This will also open up new untapped markets for farmers which will eventually increase their net income. The idea behind this platform is to build a scalable, demand-driven and tech-enabled supply chain for fresh produce operating at 35% gross margin. In this process, Otipy aims to help three key stakeholders – farmers, resellers and consumers.

 Aadvik Foods:

Aadvik Foods procures camel milk from about 200 herders in different locations across Gujarat and Rajasthan, and collects between 800 and 1,000 litres a day. The liquid milk is sold to the end consumer in the frozen form, or it is freeze-dried and sold in the powder form.   Herders who are now selling camel milk are benefitting from the extra income, and are more willing to keep an increasing number of animals. For instance, Sawant Devasi is a herder in the Gandhinagar area of Gujarat, and is now supplying about 55 litres every day to Aadvik Foods. Before he started supplying milk to Aadvik, he had only 15 camels. Now that he has getting a steady income, and with steady demand for the milk, he has bought more camels and have a total of 35 today.

Oxen Farm Solutions

Founded in 2012, Oxen Farm Solutions aims to boost India’s agricultural productivity by ensuring farming equipment is made affordable and accessible. According to Founder Vishwajeet Sinha, the company brings all the parties involved – the farmers, the farming equipment manufacturers, and the government policies – on to one platform. Oxen provides equipment for various services, including land preparation, crop harvesting, management, and more. The company claims that Oxen reduces farmers’ labour cost by 50 percent. The firm also uses high-tech mechanisms, such as IoT, to determine machine performances. Oxen also uses satellite images to look into the health of the crops and harvesting status.

farMart

This farm equipment-providing startup aims to make farming more affordable and respectable. Empowering farmers is the need of the hour, not just to ensure that farmers’ livelihoods are secure but also to bridge the ever growing gap between India’s burgeoning population and the possible scarcity of food. Unlike India’s population, the nation’s agricultural production has not grown as rapidly. If India is to avoid a major food shortage in the future, farming must be made a sustainable profession.

Varun Khurana, Founder Otipy

OTIPY launches value added products Farm fresh Gur, White butter, and flowers for delivery

Otipy, the social commerce venture of farm-to-retail agritech startup Crofarm, has augmented its existing portfolio of products with the addition of new valuable items, including farm-fresh gur, white butter, and flowers. This development will create a win-win situation for both urban folks and farmers, by giving the latter access to fresh products and former the opportunity to drive more earnings.

Since its inception, OTIPY has gained significant traction and successfully emerged as the most preferred platform of fresh produce for end-consumers across Delhi-NCR. Although the new additions made to the platform are at a nascent stage and are slated to constitute a miniscule share at the start, they will attract more consumers in the following months. OTIPY has always remained committed to delivering fresh products to customers while creating newer avenues of income for farmers. The latest addition to the portfolio will further strengthen its vision, help the brand tap into more modern markets, and take it to new heights. This will also open up new untapped markets for farmers which will eventually increase their net income.

Varun Khurana, Founder, Otipy, said, “After doing a lot of research, we have come up with a fine conclusion. Consumers hailing from urban cities have an adequate supply of various products. However, what they truly lack is access to fresh items. The launch of new products on our platform is in line with this vision. It will also help us expand our reach to more new consumers and give us an opportunity to cater to them with fresh farm produce, eventually contributing to their safe and healthy lifestyle.”

Following a social commerce model, OTIPY delivers fresh products to the resellers who handle the last-mile deliveries with their neighbourhood and earn a healthy commission. The platform currently serves over 50k customers by sourcing fruits and vegetables from various regions across India, including Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. The new addition of products to the platform will further increase its reach and make fresh produce available to more new customers. This will help consumer access value added fresh produce.

agriculture

Top 5 Agritech startups of 2020 that are uplifting the agriculture sector

The Indian agricultural sector has been the backbone of the Indian economy for many years after independence. While globalization has transformed the country into a much more industry centred economy, the fact that the agriculture domain of the country still commands a respectable position in India is true. Even though, over the last couple of decades, the farming community of the country has been lagging behind in terms of modernizing their agricultural operations and marketing strategies.

The lack of knowledge regarding the best technologies and techniques that can be incorporated in farming has had a massive adverse impact on the performance of the Indian agriculture sector. In the past few years agritech, communities of the country are working towards the development of the agriculture sector and are empowering agriculture space with the technological advancement of this technical improvement in the farming community is leading towards the change in the face of the Agriculture sector.

Here is the list of top 5 Agritech startups of 2020 in India that are uplifting the agriculture sector:

Agribazaar:

Founded in 2016, Mumbai-based AgriBazaar is an online platform that helps connect farmers, traders, banks, enterprises and governments. Modelled on the traditional Mandi system, the startup provides a digital platform for small farmers and merchants to directly sell and buy farm produce without the involvement of middlemen. In this case, the farmers receive payment directly in their bank accounts via e-wallet AgriPay. Apart from connecting the sellers and buyers, AgriBazaar also provides last-mile logistics support. Agribazaar uses AL and ML to offer services such as crop advisory and credit-on-click. Looking forward, AgriBazaar aims at mapping and tagging every farm and ‘becoming the Google Maps of Indian agri-sector.

Otipy:

Otipy, a social commerce venture by Crofarm launched in February 2020 by Mr. Varun Khurana sources fresh fruits and vegetables from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. This makes the platform India’s first social commerce model that connects end consumers to farmers through a community of resellers and gives them the opportunity to earn a healthy commission while handling the last-mile delivery of fresh produce.

The idea behind this platform is to build a scalable, demand-driven and tech-enabled supply chain for fresh produce operating at 35% gross margin. In this process, Otipy aims to help three key stakeholders – farmers, resellers and consumers.

DeHaat:

End-to-end agricultural solutions provider DeHaat is an agritech platform founded in 2012. DeHaat provides a marketplace for farmers to sell produce to large institutional buyers directly without the intervention of middlemen or commissioning agents. The company also provides last-mile connectivity for easy logistics and storage services. Reportedly, DeHaat has assisted farmers on its clientele to achieve a 20 per cent increase in the gate prices. Along with presenting a sellers market, DeHaat uses data science and machine learning technologies to improve production efficiency. Some of its other services include giving farmers expert insights and advisory on choosing the correct crop, soil health, suitable fertilisers and pesticides to be used, the time for harvesting the produce, and more.

Boheco:

Bombay Hemp Company was incorporated in 2013. It is an Agro-based company reimagining the future of Indian agriculture and sustainable living with hemp as their lens. This agritech company harnesses the power of agriculture by advocating Industrial Hemp and its benefits to society. They assist local farmers in cultivating the crop by providing optimum seeds, best practices in cultivation techniques, and innovating Agro-products.

KrishiHub:

KrishiHub was founded in 2016 with an aim to empower farmers through technology, design, and data science. Driven by demand, KrishiHub procures fresh vegetables directly from farmers and delivers them to businesses such as restaurants, canteens, and hostels. The startup uses an AI-powered supply chain to undertake farm-to-doorstep delivery. Use of proprietary algorithms for determining the best route for delivery agents has helped the organisation ensure delivery within 12 hours. Reportedly, KrishiHub has helped farmers reduce their vegetable wastage by up to 25 per cent.

women empowerment

5 platforms that have uplifted women in the last decade

Since the first wave of women empowerment hit in 1950 across India, this concept has been gaining huge momentum. Women empowerment has never been about just offering equal rights to women, but also about ensuring that they are intrinsic and equitable partners in the workforce.

Women’s empowerment and their status plays a crucial role in the population stabilization in India. In the last decade, multiple organizations have emerged who have acknowledged the importance of this concept and are working towards empowering women by providing resources for earning, creating opportunities, medium for expression and much more.

Here is the list of platforms that are continuously working towards the upliftment of women in India:

Momspresso
India’s largest user-generated content platform for women has recently completed 10 years. Momspresso allows women to express themselves through text and video across 10 languages on a safe platform. The finely-brewed content on Momspresso offers support to moms across the country, not just parents but also in their lives as wives, daughters, and – most importantly – as women! It provides answers to moms on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso has also launched, Supports Groups – India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex & intimacy, depression and more have created a safe space for women.

OTIPY (by Crofarm)
Otipy is a social commerce venture by Crofarm, currently operating in Delhi/NCR and empowering more than 1000 women homemakers and professionals in the post-COVID era. Founded by Mr. Varun Khurana to strengthen the supply chain of fresh produce (vegetables and fruits) in India, this platform launched in February 2020, offers an opportunity to earn up to INR 1 Lac per month by collaborating with the platform and creating a WhatsApp group. Today Deepa Singh, whose art business was hit due to pandemic has regained her confidence after collaborating with Otipy and has become an entrepreneur, powered by WhatsApp. These stories underline Otipy’s commitment to empowering Indian women through collaborative opportunities and well-paid jobs.

SHEROES
It is a women’s community platform, offering support, resources, opportunities and interactions. Members can discuss health, careers, relationships and share their life stories, achievements and moments. The app also offers a dedicated helpline where community members can talk to counselors on all aspects of their growth journeys. It is a platform for fashion, health, lifestyle, relationships, career and news. Here Women can share their life story with the other members in a safe environment.

Urban Clap:
A firm supporter of equality for all, UrbanClap is recognized as the fastest-growing startup in India. Most importantly, it is a mobile marketplace for local household services that provides equal and exciting opportunities for all women. Through this platform, women can monetize their skills and knowledge by offering classes, training sessions or guidance to interested candidates and also get paid for it. It also helps individuals in terms of leveraging their skill sets and creating wonderful business opportunities from it. In the month of January, 2020, UrbanClap entered into a partnership with Electronics Sector Skill Council of India (ESSCI) to empower professional and improve skills training services. Under the MoU, ESSCI would support UrbanClap to setup an effective and efficient ecosystem for developing and imparting outcome-oriented skills to its professionals. As per this partnership, the professionals would undergo a six-day training program prior to their onboarding, helping them gain knowledge in a particular domain and helping them to upskill. The training module is aligned with the NSQF defined by the NSDC. This MoU is focused on UrbanClap’s model of empowering professionals to deliver the best services to customers at home.

Meesho:
Meesho is an Indian-origin social commerce platform. The platform has enabled women from all over India to become independent by starting their own business. You too can join the platform and kick start your entrepreneurial journey now. It enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram etc. All you need is an internet connection and a desktop or mobile device. Meesho, India’s best money earning app trusted by over 1 crore resellers across the country.