All posts by Gouri Achary

Business

SIAM hosts 19th Lecture Series on ‘Vision Sustainable Mobility: Implications of CoP26’

Dec 11, 2021 by Gouri Achary 0 Comments #Abhishek Malhotra, #Dr Srinivas Shroff Nagesha Rao, #Mr Amit Bhatt, #Mr Prashant K Banerjee, #Mr R R Rashmi, #Mr Rajendra Petkar, #Mr Rajnath Ram, #Mr Ruchir Shukla, #Society of Indian Automobile Manufacturers (SIAM), #Vision Sustainable Mobility: Implications of CoP26’

The Society of Indian Automobile Manufacturers (SIAM), the apex automobile industry body, organized the 19th lecture under SIAM lecture series on ‘Vision Sustainable Mobility: Implications of CoP26’ viz. imperatives of decarbonization, carbon credits, reducing carbon emissions, attaining net-zero emission status, etc. The lecture highlighted the policy, regulatory and legislative framework for decarbonization and sustainable mobility which were recently talked about at the CoP26 summit. SIAM organized this lecture to give the industry perspective towards climate change and to showcase the pathways India can achieve the Net Zero emissions status.

Segmented into two sessions, the lecture witnessed senior Government officials, industry stalwarts, and experts discussing the vision for sustainable mobility which can help in attaining new net-zero CO2 emissions status in the future.

Mr Prashant K Banerjee, Executive Director, SIAM, stated that “With the ongoing discussions around CoP26 deliberations, the eminent speakers and experts from Industry, Government and OEM’s gathered around to throw light on the industry’s perspective towards CoP26 and showcased the way India is poised to achieve net zero-emission status. Decarbonization, low carbon strategies, and carbon neutrality are some of the profound topics of discussion and therefore, form an integral part of India’s strategy towards achieving sustainability.”

The Guest of Honor Mr Rajnath Ram, Advisor (Power and Energy), NITI Aayog, Government of India, stated, “Low emission energy systems are undoubtedly a priority for the country and we are very much committed towards a sustainable future. I truly feel that our experiences can inspire other aspiring countries when it comes to sustainable energy development. Since our transport sector accounts for 20-22% of carbon emissions, decarbonization of the transport sector is vital. I believe that Zero-emission mobility is the future. The growth of EVs will have a cascading impact on the economy and biofuels and green hydrogen will play a huge role in this transition.”

Mr Rajendra Petkar, Co-Chairman, SIAM Sustainable Mobility Group and President and CTO, Tata Motors Ltd, said, “The Indian Automobile sector has adopted an environmentally sustainable strategy that meets its energy efficiency goals, be it adopting technologically advanced fuel-efficient products or for that matter, non-polluting vehicles. We have been aggressively looking towards lowering our carbon footprint and achieving carbon neutrality. Many OEMs have set targets keeping in mind India’s goal of attaining carbon neutrality by 2070. In the Paris agreement and CoP26 deliberations, there was an increased thrust for adapting and implementing environmentally benefitting imperatives through reduced usage of fossil fuels.”

On this occasion, Dr Srinivas Shroff Nagesh Rao, Former CEO, REC Foundation and Advisor to UNDP, made a presentation on the theme, “The Road to Net Zero Carbon Emissions, Sustainable Mobility in the backdrop of CoP26”.

In his special address, Mr R R Rashmi, IAS, Sr. Fellow, TERI, discussed various aspects of energy transition pathways towards Net Zero Emissions & Sustainable Mobility: Challenges and Opportunities while giving an insight into the future of sustainable mobility in India.

Giving an overview on Glasgow declaration/agreement at CoP26, Prof Abhishek Malhotra, School of Public Policy, IIT, Delhi, and Prof B K Panigrahi, Center for Automotive Research and Tribology, IIT, Delhi, focusing on the implications for the automotive sector with outlining a national perspective. Dr Inderjeet Singh, Director & Lead, ESG, and Carbon Markets, Deloitte India, explained the environment, social and governance (ESG), and carbon credit market showcasing pathways to reach net-zero emissions. Mr Vinay Deodhar, Senior Clean Energy & Climate Change Consultant, ADB, gave an overview of India’s Green initiatives- Renewable Energy, EVs, Resource Efficiency, Low Carbon Fuels, cleantech. solutions etc.

Mr Amit Bhatt, Director, WRI, threw light on the international perspective on the Decarbonization of passenger transport. Showcasing the national scenario Ms Kiran Sarkar, Deputy General Manager – Sustainability Mahindra Group Sustainability Office, laid emphasis on Mainstreaming Low Carbon Strategies in Vehicle Manufacturing, Value and Supply Chains. Mr Karan Mangotra, Senior Climate Change Specialist, The World Bank, gave an overview on India’s Five Points (Panchamrits) and Carbon Neutrality and financial mechanism under deliberated at COP 26 at Glasgow.

Mr Ruchir Shukla, Director, Electric Mobility Program, Shakti Sustainable Energy Foundation, moderated the sessions.

With discussions and deliberation on India’s Carbon strategies to attain Carbon Neutrality, India’s green Initiatives, environmental and social governance (ESG) & carbon credit market, therefore, SIAM’s lecture series officially concluded on a high note, with a rich and insightful exchange of ideas, best practices, and strategies.

Business

Haldiram’s Nagpur goes live with SIG India for its long shelf-life ethnic beverages

Dec 11, 2021 by Gouri Achary 0 Comments #Haldiram’s Nagpur, #manufacturing facility, #Neeraj Agarwal, #SIG India, #Sushil Agarwal, #Vandana Tandan

India’s ethnic snack-food giant Haldiram’s Nagpur is on a growth track, opening its own manufacturing facility for long shelf-life dairy products. Setting up a massive dairy facility, with an investment of over Rs. 100 Crores, Haldiram’s Nagpur is clearly looking to expand its footprint from its existing markets of Maharashtra, Goa, and Chhatisgarh.

SIG, a leading systems and solutions provider for aseptic carton packaging, has been chosen by Haldiram to help expand its business offerings by leveraging SIG’s pioneering filling machines for aseptic carton packs. For the first time, Haldiram’s Nagpur has invested in its own manufacturing setup for filling products into aseptic carton packs and SIG is supplying them with a high-speed CFA 1224 filling machine for combiblocXSlim carton packs from SIG. SIG’s filling technology offers excellent flexibility with multiple volume offerings, making it an ideal choice for Haldiram’s. Furthermore, SIG’s high-speed filling machine, able to fill 24,000 carton packs per hour, provides sufficient capacity for Haldiram’s to expand and grow over the next few years.

Commenting on the partnership, Sushil Agarwal, Director at Haldiram’s Nagpur said: “SIG offered us state-of-the-art technology with full flexibility of nine-volume sizes on one filling machine, all at high speed. This gives us a lot of options to pack a variety of products in a huge number of different packaging formats and sizes. And even more, the elegant, slim carton packs are very attractive and stand out on the shelf.”

Starting from co-packaging its products through contract manufacturers, Haldiram’s Nagpur now aims to launch an even wider range of ethnic dairy and non-dairy products, leveraging on its existing retail network and distribution capabilities.

Neeraj Agarwal, Marketing Director at Haldiram’s Nagpur, commented: “Our brand Haldiram’s is a household name, associated with great quality and fantastic products. With SIG, we know that we will be able to extend this in a big way into the ethnic beverages category. We will be able to introduce beverages that consumers really enjoy, in the right-sized packaging that suits different consumption occasions.”

The product offerings will include buttermilk under the name Matka Jhatka, sold in 200 ml combiblocXSlim carton packs, along with Aam Panna, Jal Jeera, a variety of Lassi products. Many more innovations are now in the pipeline.

Vandana Tandan, Country Manager for SIG India, commented: “We are really excited about working with Haldiram’s Nagpur. Their ambition to create differentiated products has perfect synergy with SIG’s filling system, which allows maximum flexibility. We believe that with Haldiram’s, we will introduce some really innovative products and grow together in this exciting category of ethnic beverages.”

Haldiram’s is also setting up a range of widespread franchise networks in several Indian cities to offer everything from sweets and confectionaries to namkeens, juices, and more. The flexibility that SIG offers, along with the ability of its machines to fill products with pieces and bits, like milkshakes with pieces of dry fruits or nuts, juice products with fruit bits, and much more, will help ramp up Haldiram’s capacities and offerings, based on the varying needs of Indian consumers.

Business

BEE organizes virtual workshop under Azadi Ka Amrit Mahotsav

Dec 11, 2021 by Gouri Achary 0 Comments #Azadi ka Amrit Mahotsav, #BEE, #Technology Transfer for decarbonization of Industry, #virtual workshop

The Bureau of Energy Efficiency (BEE) organized a virtual workshop on Technology Transfer for decarbonization of Industry on December 9, 2021, during “National Energy Conservation Week: 8th–14th December 2021”, marked as Iconic Week under “Azadi ka Amrit Mahotsav”. The opening remarks were given by theDirector General of the Bureau of Energy Efficiency (BEE), followed by the commencement of the workshop in various stages.

DG, BEE said that on the occasion of National Energy Conservation Week, today’s dedication towards the decarbonization of industry is very important. There are definitely a lot of challenges, but the efforts put into this and the transformation will not go unnoticed.

The speaker for the outcome of the first consultation meeting on “Green Public Procurement (GPP) for the Decarbonisation of Industry” was the Manager of Partnerships, Clean Energy Ministerial. It was also acknowledged that cement manufacturers should adopt “cleaner, more efficient, greener technologies for cement production.” Participants also identified a few voluntary actions on GPP at the state (sub-national level) and large-scale private sector level.

Head of the Secretariat Leadership Group for Industry Transitions, Stockholm Environment Institute spoke about the best available technology options for decarbonization of the steel and cement sectors. Member from Climate and Energy Fund, Austria, deliberated on the Net Zero Industry Mission of Mission Innovation and its implications for the industry. Sr. Director, TERI highlighted the best available technology options for decarbonization of the steel and cement sectors.

The breakout groups on Steel and Cement discussed the main barriers to the application of the best available technologies within India; main opportunities for applying the best available technologies within India; the role of Green Hydrogen in the decarbonization of cement and steel industry; the role of material circularity in energy efficiency in Steel and Cement sectors; incentivizing the private sector to invest in technology innovation that would support the decarbonizing of steel and cement industries; and the main gaps constraining investments in new technologies.

The workshop zoomed into specific technology transfer options for the decarbonization of the steel and cement sectors in India. The workshop also facilitated discussions on the state-of-the-art technologies and know-how, as well as opportunities for deployment within India.

News

Distinguished people from various fields will to be felicitated with Bharat Gaurav Award on December 14

Dec 11, 2021 by Gouri Achary 0 Comments #Bharat Gaurav Award, #Bharat Gaurav Award Foundation, #Dr Sandesh Yadav

To bring new energy to the hidden talent in India and to honour the outstanding people who have contributed significantly to the development of the country, the 4th edition of the Bharat Gaurav Awards will be organized on 14th December 2021 at Hotel Shangri-La Eros, New Delhi. Enlightened people from many fields will participate in this function. Many Union Ministers will give meaning to the program with hi dignified presence as guests in the award distribution ceremony and will also guide the talents. It is worth mentioning that Bharat Gaurav Award Foundation has been doing an incredible job of honoring the talents of multi-faceted personalities working in social upliftment and nation-building for many years.

The main objective of the Foundation is to provide a national platform to the talents and reward them for their outstanding achievements so that new energy is infused in them, says Dr Sandesh Yadav, General Secretary, Bharat Gaurav Award Foundation. They also said that there are innumerable talents in our country who are doing excellent work in various fields of social upliftment and nation-building, we need to find those talents and honour them as well as encourage them because the best work Rewards for doing and allows us to do better work. He believes that the total contribution of all citizens is very important in nation-building.

In this award ceremony Lok Sabha MP Pratap Chandra Sarangi, Rajya Sabha MP Padma Shri Dr. Vikas Mahatme, MP Ashok Bajpai, MP Seema Dwivedi, MP Badgulgula L.Yadav, MP Sushil Gupta, in the category of parliamentary service, Dr Shivvaran Shukla (Chairman, Chhattisgarh Private University Regulatory Commission), in the category of the education system, Rais Khan Pathan (Member, Central Waqf Council) in the category of government service, Dr K. Laxman (National President, Bharatiya Janata Party-OBC Morcha) will be honoured with Bharat Gaurav Lifetime Achievement Award.

under Bharat Gaurav Award, Lok Sabha MP Krishna Pal Yadav, MP Manoj Tiwari, MP Dr Shrikant Eknath Shinde, MP Ram Mohan Naidu or Amol Kolhe will be present in the program as well as in the category of Administrative Service, IAS SP Singh (Joint Secretary), Government of India), IPS Robin Hibu (Special Commissioner, Delhi Police), in the ranks of Police Service, IL in Government Service. s. Japan Babu Yadav (Director, Narcotics Control Bureau) and IRS, Atul Singh (Additional Director, Government of India), Dr S.V. Sharma (Deputy Director, ISRO, Government of India), Padma Shri Malini Awasthi (Indian Folk Singer) in the category of Arts and Culture, Padma Shri Bajrang Punia (International Wrestler) in the category of Sports, Prem Kumar Gupta (Secretary, Dayanand) Education In the category of Medical College, Rajesh Bhatt (President, Kutch Chamber of Commerce) will appear in the category of Management, Dr Vinod Bidhuri (Secretary, Hindustan Scouts & Guides) in the category of Social Service will be honoured with Bharat Gaurav Award at the ceremony for their unique working style and outstanding achievements.

News

Honda Announces Team for the 2022 Dakar Rally, Opening Round of the FIM World Rally-Raid Championship

Dec 10, 2021 by Gouri Achary 0 Comments #2022 Dakar Rally, #FIM World Rally-Raid Championship, #Honda, #Joan Barreda, #José Ignacio Cornejo, #Ricky Brabec

Honda will participate in the 2022 Dakar Rally, Round 1 of the FIM*1 World Rally-Raid Championship beginning on January 2, 2022, with its factory team*2, Monster Energy Honda Team, aiming to win the Motorcycle division for the third consecutive year.

The 2022 Monster Energy Honda Team welcomes Pablo Quintanilla who will join Ricky Brabec, José Ignacio Cornejo, and Joan Barreda to defend the Dakar title once again. The team looks forward to continued support from its fans.

Ricky Brabec | Monster Energy Honda Team

“We were very close to achieving another win in 2021. Unfortunately, two major setbacks haunted us the whole rally in doing so. This year, in preparation for 2022, we know where to start training and we know how to progressively train. I’m looking forward to seeing how it has helped us. Obviously, the main goal is the Dakar for any Honda rider. We have four really good, strong, confident riders. Unfortunately, I want to win, but so do the other three. If one Honda wins, or two, or three, or, just one gets on the podium – it’s a team effort and a team win. So as a whole, that’s our main goal, to win the Dakar again.”

Pablo Quintanilla | Monster Energy Honda Team

“I feel really happy and excited to be part of the team. For me, it is an honour to be part of the team that already won the Dakar in the last edition. For me, it’s something that I have been searching for all these years. The atmosphere in the team is really nice. The relationship between the riders, the mechanics and all the people who work here is really nice. It is an honour to be part of the team. For sure I want to win. But the important thing is to improve my skills and pace to have the chance to be able to win. For me, it is important to have a big team behind you. Some things you can prepare for yourself before the race, but the other thing is that you have the correct team, with the correct people and the right bike to make it happen. I want to win. I will prepare for the victory. I will do my best as always. I will give it 100% every day and every stage. I hope and I wish this dream comes true.”

José Ignacio Cornejo | Monster Energy Honda Team

“The real pressure was when I was a privateer. I had to try to make it to be a professional. I didn’t have the resources. I’m having fun. I’m living the dream. Racing professionally for HRC. Fighting to win the Dakar Rally – the most important rally in the world. I just don’t feel the pressure. The pandemic? We thought that we would have more races, but some of them were cancelled or postponed, so it’s still not a normal year. It was better than last year. I’ve been able to do some testing and some normal training and some races with the team. Last year we just did one before the Dakar. It was better than last year for sure.”

Joan Barreda | Monster Energy Honda Team

“I tried to do a good job throughout the whole season. We started the year with the Andalucian Rally and we did a good job. We were also racing close to my house in Baja, Spain. It was a great rally and I showed some good speed. It was good training to do all that work. This year we worked a lot especially on the second week of the Dakar. It’s a long race – different from the other rallies. I think we work well. We are trying to be in good physical and mental condition. We are trying to take care of all the small details. With all this together, with a really good bike and a great team, we are sure we can do a good job.”

The Dakar Rally, first held in 1979, is known as the world’s most grueling motorsports event. In 2020 the venue was moved from South America to Saudi Arabia. In 2022, the Dakar Rally will be held as the opening round of the inaugural FIM World Rally-Raid Championship.

Honda began its participation since the third Paris Dakar Rally in 1981. After winning the event in 1986 on an NXR750, Honda went on to win the next three years. After withdrawing from the event in 1990, Honda returned in 2013 with the CRF450 RALLY to the Dakar Rally which was being held in South America. In 2020, Honda won for the first time since its return to the event and also won the following year.

Business

Boi Bae, a homegrown clothing brand, launches its online operation to bring luxury,chic-style urban outfits in an affordable way!!

Dec 10, 2021 by Gouri Achary 0 Comments #Boi Bae, #chic-style urban outfits, #clothing brand, #luxury, #Mr. Pankaj Maini

Boi Bae, a contemporary & affordable homegrown apparel/clothing brand, has this week launched its clothing website after its overnight transformation. The website & brand is set to revolutionize the fashion and lifestyle needs of both men and women of all ages bringing a thrilling experience to buy affordable clothes at your fingertips

The gender-inclusive brand is on a mission to make clothing for millennials and youngsters accessible and affordable, and eventually become a one-stop solution for every Indian consumer by providing high-end yet comfortable outfits that suit every mood, style, and personality!

The USP of the brand is in the fact that they are marketing and selling an entire range of ultra-luxury, chic-style urban outfits at a minimal cost. Furthermore, Boi Bae also promises to offer its customers the freedom of customization of their clothes — “simply show us what you want and get it easily at a reasonable price”.
With simplicity, elegance, and sustainable fashion as its core philosophies, the brand wants to carve a niche of its own and leave an indomitable legacy that will continue to inspire and glam up our current and future generations

“In today’s busy schedule, we observe that the modern, and independent Millenials are more inclined towards wearing outfits designed to give them the confidence to work, play, and party in the same dress & showcase their best of personality, this is where we at Boi Bae are here to fill the gap. Later we even plan to open a store in Delhi & set its footprints in Pan India with outlets in Mumbai, Pune, Bangalore & more” says Mr. Pankaj Maini-Founder Boi Bae

News

FC Goa vs. Bengaluru FC : 10 things to know about the game

Dec 10, 2021 by Gouri Achary 0 Comments #FC Goa vs. Bengaluru FC, #Juan Ferrando

FC Goa’s clash against Bengaluru FC on Saturday night represents Juan Ferrando’s men with the opportunity to build further momentum. The Gaurs showed both grit and guile to overcome SC East Bengal 4-3 earlier this week in a game that saw Goa take the lead on four separate occasions.

The win, the first of the season for FC Goa was a timely boost for the Men in Orange after enduring a torrid start to the season owing to three losses in as many games to begin their campaign.

Juan Ferrando, the FC Goa head coach, spoke of the shot in the arm that his team received after capturing their first three points.

“In high-performance sports like ours, you work to win, so the 3 points help us to better face the preparation of the next game,” the Spaniard stated.

The gaffer reverted to a change in tactical approach following the dismal showing in the opening games. He, however, felt that tactics were not the most important aspect in effecting the turnaround.

“I’m happy with the attitude shown by the players. After three defeats, teams tend to lose strength psychologically, but we kept fighting,” opined Ferrando. “I congratulate the attitude of the foreign players, the non-regulars in the starting 11, and those on the bench. In this case, for me, the system and tactics are secondary.”

With Bengaluru reeling from consecutive defeats in their last two games, this gives the Gaurs the perfect opportunity to further inflict damage on the Blues. Another three points will not move the Gaurs to midtable but also provide a much-needed kickstart to their campaign.

Heading into this fascinating fixture, here are 10 things you should know about the game:

0 – FC Goa has never kept a clean sheet against Bengaluru. The only time the Blues failed to find the back of the net in the regulation 90 minutes was in the ISL final of the 2018/19 season where a Rahul Bheke goal in the 117th minute helped them script a win.

4 – Having missed the majority of the pre-season owing to an injury sustained in the Durand Cup and beginning the season from the bench, Jorge Ortiz has started to come into his own in the last two games. The fleet-footed Spanish forward has raked up 4 goal contributions

8 – Bengaluru FC has been the first to score in 8 of the last 9 games the two sides have come up against each other. The only time the Gaurs did score first was in their penultimate league game of last season when Juan Ferrando saw his men come out with 2-1 winners.

9 – Bengaluru FC has not been able to keep a clean sheet in any of their last 9 games. The last the Blues were able to blank a side was on February 5, 2021, when they played out a goalless draw against Chennaiyin FC. The Gaurs are yet to keep a clean sheet this season.

13 – One expects Saturday night’s clash to be a high-intensity one with high pressing a norm. The two sides lead the league in Challenge Intensity Index (Number of challenges and interceptions made by defending team per minute opponent’s ball possession). While FC Goa leads the league with 13, Bengaluru FC is a close second at 12.3.

26 – Alberto Noguera’s brace in the last game was the first time an FC Goa player playing as a midfielder has scored more than one 1 goal in a game in 26 ISL matches. Hugo Boumous was the last player to do so when he scored twice in the 5-0 drubbing of Jamshedpur FC in the last league game of the 2019/20 season.

53 – Only Hyderabad FC records more interceptions in a game than Bengaluru. The Blues average 53 interceptions per game. FC Goa, on the other hand, has recorded only 41 interceptions per game through their first 4 games. Only Jamshedpur FC has a lower number.

68 – Saturday night’s game will pit two sides in the ISL with the highest possession during games. FC Goa, on average, enjoys 66% of the possession while Bengaluru is second in the league with an average percentage of possession of 60%.

90 – Only Hyderabad FC (93) launch more attacks than FC Goa (90) per game in the ISL this season. Bengaluru is a close third 88 attacks per game to their name.

543 – FC Goa leads the league in terms of a number of passes per game (543) with Bengaluru a close second with 460 per game. The Gaurs also lead the league in terms of pass accuracy at 85%.

Business, News

Mr. Anuj Kumar Agarwal, Trade Commissioner – Tanzania (India Africa Trade Council) hosted an evening to celebrate TANZANIA INDEPENDENCE DAY

Dec 10, 2021 by Gouri Achary 0 Comments #Amararam Gurjar, #H.E Rashid Sesay, #H.E. Anisa Mbega, #Mr. Anuj Kumar Agarwal, #Tanzania, #Tanzania Independence Day

An evening was hosted by Mr. Anuj Kumar Agarwal, Trade Commissioner – Tanzania (India Africa Trade Council), and members of the board of Directors to celebrate TANZANIA INDEPENDENCE DAY. With Tanzania getting her independence on 9th December 1961, Thursday’s celebrations commemorated 60 years.
Dr. Asif Iqbal,Amararam Gurjar IFS, Anuj Agarwal, Ms. Natihaika Francis Msuya and Mr. KC Ramamurthy

On the occasion, Mr. Anuj Kumar Agarwal, also the Promoter and founder of Hydrise Group said “The India Africa Trade Council (IATF) acts as the key liaising body representing the views of both African and Indian business. They engage business in India and Africa offering unparalleled access to industry-specific trade data, business introductions, and networking. IATF also plays an important role in developing economic and bilateral relations between the sending and the receiving states.”

Amararam Gurjar IFS,Mr. Anuj Agarwal,Mr. KC Ramamurthy Former Member of Rajya Sabha and Ms. Natihaika Francis Msuya , Tanzania High Commission
Amararam Gurjar IFS,Mr. Anuj Agarwal,Mr. KC Ramamurthy Former Member of Rajya Sabha and Ms. Natihaika Francis Msuya , Tanzania High Commission

The Chief Guest for the evening was H.E. Anisa Mbega High Commissioner Designate of Tanzania to India while the Guest of Honour was Amararam Gurjar IFS, Director (E & SA) Division, Ministry of External Affairs, Govt. of India, and H.E Rashid Sesay, Ambassador of Sierra Leone.

Mr. Anuj Agarwal with the Delegates at the Tanzanian Independence Day Celebrations
Mr. Anuj Agarwal with the Delegates at the Tanzanian Independence Day Celebrations

Mr. Anuj Kumar Agarwal, promoter of Hydrise Group has more than 600 distributors on PAN India base and a well-established marketing team. The Hydrise group comprises the following companies i.e Hydrise Food Pvt Ltd, Hydrise Agri Tech Pvt Ltd, Hydrise Agro Private Limited, Sunbridge Foods Private Ltd, Hydrise Warehouse Private Ltd, and Hydrise Industries Private Limited. An alumnus of premier and prestigious business school Mr. Anuj began his journey as an entrepreneur and to chase his dream of setting up a globally admired, integrated agribusiness with a deep commitment to nation-building. He possesses exceptional leadership and administration skills, far sight and a deep understanding of the global Agro commodity market.

Business

We Founder Circle backed Pet Supplies Platform Zoivane Pets with $100K investment in Seed Round

Dec 10, 2021 by Gouri Achary 0 Comments #Abhishek Gupta, #Dhrumil Patel, #Hitesh Dhawan (Founder of Neuronimbus), #Joy Gnanamony, #Mr. Gaurav VK Singhvi, #Mr. Neeraj Tyagi, #Nishma Singhal, #We Founder Circle, #Zoviane Pets

Pet supplies brand Zoviane Pets raises $ 100K in its seed round from We Founder Circle. The brand focuses on problem-solving pet products as well grooming supplies. The seed round witnessed participation from esteemed angel investors including Hitesh Dhawan (Founder of Neuronimbus), Dhrumil Patel, Joy Gnanamony and Abhishek Gupta (CEO, APAC & Middle East of Turbotic).

Surat-based start-up Zoivane Pets was started by 2 serial entrepreneurs Nishma Singhal and Kshitij Singhal in 2019. It offers amazing fragrances, result-oriented, high-quality pet supplies. Zoivane Pets family aims to provide a little extra care for all furry friends. It provides products that have natural ingredients and are paraben-free, and are tested by vets. The brand is selling its product online through its website as well as on marketplaces like Amazon, Nykaa, Myntra, Meesho, Flipkart, and offline too. Zoivane has registered more than 6 times the growth in sales since the last financial year.

On the Investment Mr. Gaurav VK Singhvi, Co-Founder We Founder Circle said “With Pets becoming a part of everyone’s family, it is important to ensure that they get all the care they deserve. Zoivane pets are doing a fantastic job with its unique approach in providing the right utility with its focus on application-based problem-solving products for pets, thereby making pet care a hassle-free process. We commend their approach and passion towards this.

“There are approximately 844 million pets worldwide and they are treated with equal love and care as we do of our children. We want to give them the best in terms of shower, food, accessories. Zoivane pets want to bring unique amazing fragrance, result-oriented, sustainable pet products to pamper all our furry friends” says Nishma Singhal, Co-founder of Zoivane Pets.

On the Investment Mr. Neeraj Tyagi- Co-Founder and CEO, We Founder Circle said “We are committed to incubate & invest in start-ups coming from tier2/3/4 cities & Zoivane is a perfect example of that. We worked with the founder for almost a year and are now funding their growth. Pet care is a fast-growing category & Zoivane has a huge opportunity in front of them.”

The brand plans to exhaust a part of the fund in scaling the team and tech development. In addition to this, the start-up also aims at utilizing the fund infusion on marketing and creating awareness.

Business

Piramal Realty Ropes In Farhan Akhtar As Its Brand Ambassador

Dec 10, 2021 by Gouri Achary 0 Comments #brand ambassador, #Farhan Akhtar, #Mr. Gaurav Sawhney, #Piramal Realty

Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to be the face for Piramal Realty’s portfolio of projects in the Mumbai Metropolitan Region consisting of Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and Piramal Agastya (Kurla), a state-of-the-art commercial project. Farhan, known for his beguiling persona, is a testament to the talent of the Indian arts & culture and is one of the most prolific actors, writers, directors, and award winners in Bollywood.

As part of the new campaign, the multi-talented actor and director will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty’s vision of designing high-quality projects that will add value to the lives of its residents. The personalities of Piramal Realty, Farhan and Rahul, intertwine with each other in a way that can only be summed up as enlightened.

Commenting on the association, Mr. Gaurav Sawhney, Chief Operating Officer, Piramal Realty, said, “Farhan embodies the authenticity and drives for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us. As an organization, Piramal realty strives to be creative, adding value to projects through well-thought-out spaces and lifestyles. We are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”

Commenting on the association, the versatile actor and director Farhan Akhtar said, “During the most difficult and distressing times, one seeks solace in their homes. In the wake of the pandemic, people are spending more time together, and it has become even more crucial to cherish and nurture one’s family time and space. You treasure the memories you create at home with your loved ones forever. Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime.”

The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid, and Piramal Realty.