Tag: brand ambassador

News

Nutrela Welcomes Shilpa Shetty as New Brand Ambassador

Nov 15, 2024 by Mansi Praharaj 0 Comments #brand ambassador, #Nutrela, #Sanjeev Asthana, #Shilpa Shetty

National, Nov 15th, 2024: Nutrela, a household name in Soya Nuggets, today announced Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador. The brand with nearly four decades of trust in the Indian market, offers a wide range of Soya Nuggets.  Nutrela chunks, mini chunks, and granules that come in various pack sizes are made from premium-quality soya. Shilpa, an actor, entrepreneur, fitness icon and an advocate for balanced living embodies Nutrela’s core values of health and nutrition. The collaboration highlights Nutrela’s versatility, showcasing its range of dishes as the ideal choice for Nutritious Lifestyle.

SA_Profile Image

Speaking about the association, Mr. Sanjeev Asthana, CEO of Patanjali Foods Ltd., said, “Shilpa Shetty is a leading figure in health and wellness in India. Our brand ethos are perfectly aligned with Shilpa’s, making her the ideal face for Nutrela. Her deep-rooted passion for wellness complements our commitment to promoting a balanced, protein-rich diet. Shilpa’s influence will further elevate Nutrela’s mission, inspiring millions to embrace Nutrela Soya Nuggets as a vital part of their wholesome diet.”

Commenting on her partnership with Nutrela, Shilpa stated, “I am thrilled to join Nutrela’s remarkable journey. I believe Nutrela Soya Nuggets is an exceptional, protein-rich food that is not only nutritious but delicious too. I resonate with brand’s commitment of promoting a nutritious lifestyle and making a positive impact on Indian households.”

TVC ft. Shilpa Shetty : https://www.youtube.com/watch?v=tzTDNtzPrqs

Nutrela demonstrates that healthy eating can be both simple and tasty. With Shilpa on board, Nutrela is set to roll out an array of campaigns, recipes, and engaging content across platforms such as Digital, Print, TV, Online, and Outdoor Media.

Business

Piramal Realty Ropes In Farhan Akhtar As Its Brand Ambassador

Dec 10, 2021 by Gouri Achary 0 Comments #brand ambassador, #Farhan Akhtar, #Mr. Gaurav Sawhney, #Piramal Realty

Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to be the face for Piramal Realty’s portfolio of projects in the Mumbai Metropolitan Region consisting of Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and Piramal Agastya (Kurla), a state-of-the-art commercial project. Farhan, known for his beguiling persona, is a testament to the talent of the Indian arts & culture and is one of the most prolific actors, writers, directors, and award winners in Bollywood.

As part of the new campaign, the multi-talented actor and director will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty’s vision of designing high-quality projects that will add value to the lives of its residents. The personalities of Piramal Realty, Farhan and Rahul, intertwine with each other in a way that can only be summed up as enlightened.

Commenting on the association, Mr. Gaurav Sawhney, Chief Operating Officer, Piramal Realty, said, “Farhan embodies the authenticity and drives for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us. As an organization, Piramal realty strives to be creative, adding value to projects through well-thought-out spaces and lifestyles. We are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”

Commenting on the association, the versatile actor and director Farhan Akhtar said, “During the most difficult and distressing times, one seeks solace in their homes. In the wake of the pandemic, people are spending more time together, and it has become even more crucial to cherish and nurture one’s family time and space. You treasure the memories you create at home with your loved ones forever. Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime.”

The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid, and Piramal Realty.

Business

U.S. Polo Assn. India ropes in actor Arjun Rampal as their new brand ambassador, launches new campaign ‘play together’

Dec 8, 2021 by Rekha Nair 0 Comments #Arjun Rampal, #brand ambassador, #CEO, #Mr. Amitabh Suri, #U.S. Polo Assn - Arvind Fashions Limited, #U.S. Polo Assn.

Mumbai: U.S.Polo Assn., the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Limited, today announced style icon Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This is the first time the brand will have an Indian ambassador. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.

U.S. Polo Assn., Brand Ambassador, Arjun Rampal, said,“Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour. U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it a notch higher. The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”

As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Arjun Rampal and will also unveil the new brand look across its 392 stores in India. The new stores will have an ‘all-white’ interior with the U.S. Polo Assn. brand colours. The signature red, blue & white stripes will welcome customers at the entrance. Wood, metal, and concrete detailing will further add to the overall look. As you step into each store, a ‘polo wall’ that embodies the spirit of the game draws all your attention.

Speaking on the expansion, Mr. Amitabh Suri, CEO, U.S. Polo Assn – Arvind Fashions Limited, said, “Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base. ‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children. Arjun’s association with the brand draws an instant parallel to his real-life persona, making it very relatable for the audience. His huge fan base will encourage demand and excite our consumers to visit our remodelled stores that embody the spirit of Polo – classic, and cool.”

The ‘Play Together’ Campaign is conceptualized by WYP Creatives, produced by Karma Productions & shot by ace director and photographer, Bosco Christopher Bhandarkar & Rid Burman. The campaign comes to live with actor Arjun Rampal through talent firm Exceed Entertainment. It showcases Arjun twinning with his onscreen child in the new Autumn Winter range by USPA. Staying true to the brand spirit, the campaign was shot in the authentic world of polo with the field full of barns, horses, and equipment.

The ‘Play Together’ campaign will be out on all major print and digital platforms from 8th December and will set the tone for an exciting season ahead for U.S. Polo Assn.

News

Mountain Dew® Creates Excitement across India, Ropes in Superstar Mahesh Babu as Its Brand Ambassador

Dec 3, 2021 by Agency 0 Comments #brand ambassador, #Category Director- Mountain Dew® & Sting®, #Mahesh Babu, #PepsiCo India, #Vineet Sharma

Bangalore: Mountain Dew® has always saluted the spirit of risk-taking, of pushing boundaries to achieve extraordinary success. Continuing its efforts to inspire the youth, Mountain Dew® announced celebrated actor and superstar Mahesh Babu as its brand ambassador. This high-voltage partnership between Mountain Dew® and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

Over the years, Mountain Dew® has cemented its brand messaging amongst the youth. The brand philosophy elaborates that while every individual is faced with fear, real heroes are those who have the courage who face the challenge head-on and emerge as winners. Mahesh Babu, on the other hand, has been lauded for his work in Telegu cinema and enjoys a massive fanbase across India. This vibrant collaboration will engage consumers across India in a blockbuster summer in 2022 with more adventure, more excitement, and more courage.

Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew® & Sting®, PepsiCo India said, “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped!”

Speaking about his experience shooting the TVC, Brand Ambassador Mahesh Babu said, “I believe that everyone faces fear in some form or the other – even as movie stars, we are expected to be courageous and invincible. However, a true hero is one that pushes boundaries to overcome fear and self-doubt. Mountain Dew’s philosophy ‘Darr Ke Aage Jeet Hai’ has always resonated with me strongly because it is in line with my belief. I love pushing myself to the extreme and I am thrilled to join hands with Mountain Dew to make magic for our audiences very soon.”

As part of this dynamic association, Mahesh Babu will feature in the brand’s new TVC campaign that is all set to take over traditional and digital platforms in 2021. Mountain Dew® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms across India.

News

Gourav – a household brand for electrical products introduces their new product range ‘Hilyt’

Jan 12, 2021 by Rekha Nair 0 Comments #ankaj Khanna, #Boxing Legend and Rajya Sabha MP, #brand ambassador, #Mary Kom, #the Chief Sales Officer at Gourav Luminaries

National– Gourav Luminaries Pvt Ltd., one of the leading consumer Electrical goods brand, a trusted name in Tier-2 & 3 cities of India, has introduced a new range of LED lights ̶ Hilyt. Saving 86% more electricity than usual, this product range is a pivotal step towards the brand’s commitment to produce environment-friendly and energy-efficient electrical solutions.

The new ‘Hilyt’ range highlights the efforts of those women who, in this pandemic, despite all odds kept giving their best day-after-day to become a support system for their family, neighbourhood and community at large. In words of Gaurav Khanna, the CEO of Gourav Luminaries, “This range is dedicated to the women workforce that works hands-on in our manufacturing units. These women played the most critical role in keeping our production line running during this pandemic. It is because of them that we are able to sail through the tough challenges of the pandemic.”

As Pankaj Khanna, the Chief Sales Officer at Gourav Luminaries puts it, “The Hilyt range is an elegant functional solution that not only meets the quality expectations of our customer, but is also particularly affordable. Our energy-efficient solution saves 86% energy to bring down the electricity cost and consumption remarkably. Given that the pandemic has affected the purchasing power of the customer, we have worked very hard to keep this range extremely competitive in terms of pricing to suit the pocket of our middle-class families. We are also offering a two-years warranty for this range to inspire more confidence in our buyer.”

Other than the energy-saving attribute, the range promises a robust design, longer life, two-years warranty and features like anti-glare diffuser, fluctuation CR and high-lumens. The pricing ranges between Rs 50 to Rs 15,000 depending on the watts.

Being a home-grown brand Gourav Hilyt also keeps up with the National campaigns like ‘Aatmanirbhar Bharat’ & ‘Made in India’. Not only does it align with the VocalforLocal campaign, it also strongly voices its appreciation and support for unsung women heroes of our country through its powerful social-media initiative called #DeshKaGourav. It shares the powerful stories and achievements of women from different parts to inspire and empower them.

The brand recently signed the Boxing Legend and Rajya Sabha MP, Mary Kom as its Brand Ambassador. Mary Kom marks the organisation’s transition from a traditional company into new-age organisation with a distinguished vision and true Indian values. Gourav strongly believes in Women Empowerment and is glad to acknowledge the large team of women workers who have contributed towards the new LED range given that women constitute appx. 70% of their labour force at their manufacturing units.

Gourav is one of India’s largest manufacturers and distributors of affordable and high-quality electrical goods like fans, switches, switchgear, wires and LEDs. In the CEOs words, “Gourav’s mission is to light up middle-class homes with its efficient and budget-friendly solutions. Its vision is to make India efficient by making every home efficient.”

The brand established in 1991, is gearing for a makeover by launching its new logo to consolidate its vision. The way forward for the brand is going to be a testament to the power of local, made-in-India products. Gourav’s new logo symbolises its long journey packed with many lessons, passing the baton from one generation to the other, its evolution into a new-age organisation, rooted in Indian values, committed to environment and its nation.

Business World

Berger Paints ropes in Akshay Kumar as Brand Ambassador

Sep 11, 2020 by Gouri Achary 0 Comments #Abhijit Roy, #Akshay Kumar, #berger paints, #brand ambassador

Berger Paints India Limited, the second-largest paint company in India, announced its association with Akshay Kumar for their Waterproofing range of products under HomeShield Brand.

Berger Paints Homeshield offers a scientific assessment of the waterproofing problems. The problem and the condition is detected scientifically through Concrete Moisture meter which is absolutely innovative and different from the conventional process of doing the waterproofing. The waterproofing range offers an array of products which are offered post evaluating the level of dampness and the condition. The brand’s decision to rope in Akshay Kumar was absolutely apt as the actor himself believes in technology and innovation in real life as well which perfectly infuses the right communication to its target audience

Abhijit Roy, MD and CEO of Berger Paints remarked, “We are very excited about the association with Akshay who is today one of the biggest stars in the Indian film industry. With a career spanning decades built on the edifice of his passion for hard work, devotion to quality and zeal to innovate with challenging roles, he is a perfect fit for Berger HomeShield which also embodies the values of trust, dependability, durability and high product performance in the segment of waterproofing. It is one of the fastest-growing segments for us and the association with Akshay would help create better brand visibility and recall, helping catapult the brand as the preferred consumer choice”.

“Speaking on the occasion Akshay Said, “Berger Paints always keeps innovation at the heart of its strategy. When Berger approached me for this association, I felt that there was a lot in common in terms of our conviction and value systems. Both of us believe strongly in the power of innovation and the need to adapt to changing needs and thus, we are a perfect match. Damp walls and leaking ceilings are harsh realities in Indian homes with limited analytical solutions present in the market. Berger HomeShield with its Concrete Moisture Meter carries out a scientific assessment of the problem and then prescribes a suitable solution based on well-researched parameters, which stands out amongst the current alternatives available to the homeowners.”

Berger HomeShield offers a complete range of construction chemicals and waterproofing solutions.