Tag: U.S. Polo Assn.

Business

U.S. Polo Assn. opens India’s largest store in Bengaluru, India

Feb 10, 2024 by Sujata Muguda 0 Comments #Amitabh Suri, #Jayanagar, #U.S. Polo Assn., #United States Polo Association (USPA)

Bengaluru, 10th February 2024: U.S. Polo Assn., India’s leading casualwear brand of the globally renowned United States Polo Association (USPA), unveiled its new brand store in Jayanagar, Bengaluru. Spread across a retail space of 6190 sq. ft, the brand’s store in Jayanagar – one of the largest residential hubs in India, and an affluent mixed residential and commercial neighbourhood in Bengaluru – located across 3 floors aims to transform the retail landscape for U.S. Polo Assn. in India, inviting customers to be part of the dynamic and engaging brand story.

U S Polo Assn Bengaluru

With an authentic connection to the sport of polo, the brand-new retail space boasts modern décor and sport-inspired accessories that weave shoppers into the brand story all through their shopping experience. The store highlights the authentic, modern, and sporty elements of the brand while showcasing elements of fashion and style, keeping the product at the core focus. The store also features a special wall that embodies the spirit of the sport of polo – classic and cool. The new store is a part of the brand’s growth strategy, which equally focuses on brick-and-mortar, omni-channel, and e-commerce, as well as overall brand marketing through storytelling.

This U.S. Polo Assn. store at Jayanagar marks a special milestone – it’s the first store in India to take the new SS’24 womenswear collection live in-store, which was previously available exclusively online. The store houses the entire range of product categories that the brand has to offer- USPA Mainline, USPA Sport, Denim & Co., Womenswear, Footwear, Kidswear, Accessories and Innerwear. Polo shirts, denims, sweaters, jackets, and t-shirts are just a few of the timeless favourites that are included in the featured collection.

U S Polo Assn Bengaluru 2

Commenting on the launch, Amitabh Suri, CEO, U.S. Polo Assn. India said, “Our flagship store at Jayanagar isn’t just a brick-and-mortar expansion, it’s a statement and one-of-a-kind experience for Bangalore customers. It speaks volumes about the prowess of U.S. Polo Assn., a brand as legendary as the sport itself, and its commitment to Indian fans. Bengaluru has been a fast-growing market for USPA over the past few years, making it the perfect choice to open our largest flagship store. Jayanagar is one of the largest residential and commercial hubs in the country. We are working to cater to the ever-evolving fashion preferences of Indian consumers, which are on par with their global counterparts.”

Currently, the brand’s retail footprint in India includes more than 400 brand stores and over 2000 shop-in-shops across 200 cities in India.

Business

U.S. Polo Assn. India ropes in actor Arjun Rampal as their new brand ambassador, launches new campaign ‘play together’

Dec 8, 2021 by Rekha Nair 0 Comments #Arjun Rampal, #brand ambassador, #CEO, #Mr. Amitabh Suri, #U.S. Polo Assn - Arvind Fashions Limited, #U.S. Polo Assn.

Mumbai: U.S.Polo Assn., the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Limited, today announced style icon Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This is the first time the brand will have an Indian ambassador. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.

U.S. Polo Assn., Brand Ambassador, Arjun Rampal, said,“Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour. U.S. Polo Assn. is known for its sport-inspired, classic American style and each season the brand takes it a notch higher. The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”

As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Arjun Rampal and will also unveil the new brand look across its 392 stores in India. The new stores will have an ‘all-white’ interior with the U.S. Polo Assn. brand colours. The signature red, blue & white stripes will welcome customers at the entrance. Wood, metal, and concrete detailing will further add to the overall look. As you step into each store, a ‘polo wall’ that embodies the spirit of the game draws all your attention.

Speaking on the expansion, Mr. Amitabh Suri, CEO, U.S. Polo Assn – Arvind Fashions Limited, said, “Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base. ‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children. Arjun’s association with the brand draws an instant parallel to his real-life persona, making it very relatable for the audience. His huge fan base will encourage demand and excite our consumers to visit our remodelled stores that embody the spirit of Polo – classic, and cool.”

The ‘Play Together’ Campaign is conceptualized by WYP Creatives, produced by Karma Productions & shot by ace director and photographer, Bosco Christopher Bhandarkar & Rid Burman. The campaign comes to live with actor Arjun Rampal through talent firm Exceed Entertainment. It showcases Arjun twinning with his onscreen child in the new Autumn Winter range by USPA. Staying true to the brand spirit, the campaign was shot in the authentic world of polo with the field full of barns, horses, and equipment.

The ‘Play Together’ campaign will be out on all major print and digital platforms from 8th December and will set the tone for an exciting season ahead for U.S. Polo Assn.