Archive: November 30, 2024

Faridabad: Emerging as a Key Growth Center in NCR’s Real Estate Market

Faridabad: Long overshadowed by its neighbouring cities, Gurugram and Delhi, Faridabad is now stepping into the spotlight as an emerging real estate destination. With a surge in infrastructure and commercial development, the city is transforming into a centre of residential and commercial opportunities, attracting demand for office spaces, retail hubs, and residential projects. Catering to a wide range of housing options, from affordable to premium, Faridabad’s strategic location and connectivity with NCR make it increasingly attractive for both homebuyers and investors.

Infrastructure Developments Driving Faridabad’s Growth

Key infrastructure projects, such as the Faridabad-Noida-Ghaziabad (FNG) Expressway, are reshaping the real estate market in Faridabad. Once completed, the FNG Expressway will significantly improve access, reduce travel times, and open up new development opportunities within the city. The expansion of Greater Faridabad, popularly known as Neharpar Faridabad, has also spurred real estate growth, creating new avenues for residential and commercial projects. Additionally, the Delhi-Mathura Road enhances the city’s connectivity, integrating Faridabad into a broader transportation network.

The upcoming Faridabad-Jewar Expressway is another transformative project that promises to link Faridabad directly to the Jewar Airport, one of India’s largest airport projects, further boosting accessibility and investment potential. This connectivity will help elevate property values in Faridabad, attracting more developers, businesses, and homebuyers to the region.

Faridabad’s Rising Appeal Among Buyers and Investors

A report by Anarock noted that Faridabad saw approximately 6,205 units sold in H1 2024, demonstrating strong demand bolstered by upcoming infrastructure. New commercial projects, educational institutions, and smart residential developments are adding to the city’s appeal, positioning it as a robust choice for those seeking sustainable and affordable urban living within the NCR.

Harinder Dhillon, Senior Vice President of Sales at BPTP, commented on this growth: “Faridabad is set to become a crucial real estate hub, with a promising future for investors, homebuyers, and businesses. The post-COVID landscape has heightened demand for quality residential spaces, and Greater Faridabad, with its green spaces and new projects, stands as an ideal option. With its affordability and forward-thinking infrastructure, Faridabad is increasingly appealing to those seeking value-driven investments.”

Emerging Property Hotspots in Faridabad

With improving connectivity and a rise in quality developments, several areas in Faridabad have become property hotspots, attracting homebuyers and investors alike. Popular locations include Neharpar, Surajkund, Greenfields Colony, Ashoka Enclave, Charmswood Village, Mathura Road, Sector 80, 81, 85, 86 and others. These areas offer a blend of residential, educational, and commercial spaces, creating well-rounded communities with access to schools, shopping complexes, and office spaces. Planned metro expansions will soon connect Faridabad even more seamlessly to other NCR regions, further enhancing its attractiveness.

Future Prospects

Faridabad’s strategic location, coupled with its growing infrastructure and connectivity, sets the stage for substantial economic growth. Projected to achieve an 8% annual GDP growth rate by 2030, the city is positioned as a key economic driver within NCR. Continuous investment in infrastructure, industrial sectors, and commercial projects fuels this growth, contributing to a positive outlook for Faridabad’s real estate market. The city’s growth trajectory attracts people looking for housing options in a burgeoning economy, making it an appealing choice for real estate investors and homebuyers alike.

Faridabad’s ongoing transformation demonstrates that it is well on its way to becoming a prominent urban destination within the NCR, with a blend of economic opportunity, robust infrastructure, and community-oriented development.

Trilegal Teams Up with Lucio to Drive AI Innovation in Legal Services

Bengaluru, November 30, 2024: Trilegal, one of India’s leading full-service law firms, today announced its partnership with Lucio, an AI-powered legal technology platform. This marks a significant shift in the delivery of legal services. Trilegal and Lucio are working towards implementing the AI suite. Trilegal aims to revolutionize legal practice by enhancing efficiency, automating routine tasks, and allowing lawyers to focus on high-value work.

Sridhar Gorthi and Nishant Parikh, Partners and Members of the Management Committee, said, “Technology is transforming industries, including the legal sector, and as complexities increase, firms must adopt advanced solutions to enhance efficiency. At Trilegal, client success remains our core commitment. By using Lucio’s AI platform, we will be able to improve service delivery and overall client experience in a safe and secure manner. Lucio’s emphasis on the service layer sets it apart.”

A Thomson Reuters report highlights AI’s growing role in the legal sector, with 51% seeing it as a tool to reduce administrative tasks and 70% expecting it to aid in document drafting. Trilegal will be adopting these AI-led innovations to enhance efficiency and client outcomes.

The Lucio platform enhances daily legal functions through various AI-powered solutions. Additionally, Lucio helps in summarisation, intelligent organisation, and managing voluminous case files and information.

Karan Singh, Partner and Member of the Board, Trilegal, said, “A substantial part of transactional workflows today involve routine tasks that can be performed using tools that use generative AI technology. By embracing AI and technology, law firms can streamline operations, allowing lawyers to focus on their core expertise. Trilegal has taken the lead in pioneering AI and tech adoption that adds value to our firm’s operations at scale by integrating technology such as generative AI. Lucio’s AI capabilities combined with their Service Layer-led approach align with our strategic tech adoption vision.”

Nikhil Narendran, Partner—TMT, Trilegal, said, “Our partnership with Lucio is based on the key pillars of data security, confidentiality, and integrity, with confidential data never leaving the Trilegal cloud or being used to train the model. We have been on an exciting journey with the Lucio team. Our adoption of this technology will be driven by client policies and preferences regarding the use of Gen-AI technologies.”

Vasu Aggarwal and Darsan G, Founders – Lucio, said, “ Lawyers are trained to provide strategic advice, assess risks, and deliver sound judgment. However, they often spend significant time on labor-intensive tasks like discovery, summarizing documents, and creating timelines. Lucio automates these processes and more, allowing lawyers to focus on applying the law to facts, assessing risks with clarity, and exploring scenarios effortlessly. Trilegal’s partnership with Lucio is a significant step in transforming how legal professionals work in India, making them more efficient and, ultimately, delivering better results for their clients.”

As one of the first firms in India to adopt AI solutions at this scale, Trilegal is set to lead a transformation in legal service delivery. Such AI-powered solutions enable firms like Trilegal to dedicate more time to complex legal challenges while enhancing client service through faster, more accurate, and tailored solutions.

QNu Labs Recognized by Government of India, Selected for National Quantum Mission

30 November 2024: QNu Labs, a global leader in quantum-safe cryptography that offers unconditional data security, has been recognised by the Government of India (GoI) for its exceptional contributions to secure communication technologies. Selected for support under the National Quantum Mission (NQM) and the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS), this recognition underscores QNu Labs’ pivotal role in strengthening India’s quantum ecosystem. This achievement follows a comprehensive review process adopted for the National Quantum Mission, ensuring only the most impactful contributors to quantum research and applications were selected. The announcement was made during a ceremony led by the Honorable Minister of Science and Technology, Jitendra Singh, who highlighted the significance of quantum advancements in securing the nation’s digital future.

This achievement brings forth QNu Labs’ transforming role in advancing quantum-safe communications and cybersecurity, positioning the company as a key contributor to India’s future in quantum innovation. Its innovative technologies, such as Tropos (QRNG) for generating truly random numbers to secure data, Armos (QKD) that uses quantum science to ensure secure information sharing, and the QShield Platform for safeguarding networks against threats like ‘Harvest Now, Decrypt Later,’ are revolutionising data security. These advanced security solutions harness the unique properties of quantum science to deliver advanced, scalable, and ultra-secure systems that protect sensitive communications across critical industries such as defence, finance, and healthcare.

“We are honoured to be recognised by the Government of India, which reaffirms our mission to create a quantum-safe future,” said Sunil Gupta, Co-founder and CEO of QNu Labs. “Our efforts align with India’s vision to lead in advanced technologies and ensure secure communication infrastructures. This milestone motivates us to continue developing innovative solutions that address evolving cybersecurity challenges and position India as a global leader in the quantum domain.”

The National Quantum Mission (NQM) and the National Mission on Interdisciplinary Cyber-Physical Systems are part of India’s broader strategy to advance quantum research and its applications in national security, healthcare, and energy sectors. Being recognised by the GoI, QNu Labs now stands at the forefront of quantum research and innovation while playing a vital role in advancing India’s strategic interests and strengthening its position as a global powerhouse in Quantum Technologies (QT) and Applications.

Dabur Hosts Special Program for Over 250 Kids at TMR Junior College & Boys High School, Habeeb Nager – Aghapura

Hyderabad 30 November 2024: Winter is one of the most awaited seasons in India, but it may also bring a plethora of diseases like Cold – Cough and Respiratory problems to name a few; which are most prevalent in this season & usually occurs due to a low immunity. Chyawanprash is an around 3000-year-old & well-known Ayurvedic formulation that is used for boosting immunity and helps provide protection against common day to day infections like cough and cold. Dabur Chyawanprash contains many ‘Rasayana’ herbs which help in prevention of a variety of infections through its immunomodulatory effects.

As part of its commitment to safeguard the health of the future generations, Dabur Chyawanprash announced the launch of a mega awareness initiative aimed at securing the health of underprivileged kids across the country. Under this initiative, Dabur Chyawanprash along with a renowned doctor will conduct Immunity awareness sessions to educate children about the need to build a stronger immune system to fight against illnesses due to changing seasons, common bacteria and viruses.

The drive was flagged off in Hyderabad with a special session conducted for more than 250 kids from TMR Junior college & Boys High school . The session was aimed at creating awareness among kids to fight Illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritious diet.

Speaking on the occasion, Dabur India Ltd, General Manager Marketing, Mr. Amit Garg Said. “Dabur Chyawanprash has been committed to helping every Indian achieve the strongest immunity for over 100 years. This initiative is a leap forward towards this commitment. We are concerned about the cold wave that claims so many lives every year. Through this Initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of Immunity besides providing Chyawanprash to these Kids”.

Dr. Parmeshwar Arora, M.D. (Ayurveda), B.H.U, said, “During cycles of seasonal change there is a sudden temperature variation, which leads to illnesses like cough, cold & flu. Enhancing immunity is an effective way to fight illnesses like Cold, Cough, Respiratory problems etc. Dabur Chyawanprash is an effective solution to boost one’s immunity needs through changing weather cycles.”

Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 22 cities in India i.e. Hyderabad, Agra ,Varanasi, Gorakhpur, Lucknow, Udaipur, Jaipur, Bhubaneswar, Kolkata, Siliguri, Patna, Gaya, Indore, Raipur, Pune, Aurangabad, Ranchi, Bengaluru, Mumbai, Nasik, Nagpur, Gwalior and Chandigarh.

Anjali Piramal’s ‘Korra & Cloudy’ Inspires Young Readers with Lessons on Emotional Resilience

Mumbai, November 30 November 2024: In a world often painted in shades of grey, a beacon of hope shines brightly. Anjali Piramal, a mother of two, financial journalist, and the beloved author of What Santa Does All Year Around unveils her latest masterpiece: Korra & Cloudy. This heartwarming tale takes readers on a whimsical journey through clouds of emotion, teaching them resilience and the power that comes from embracing change.

Korra & Cloudy follows the adventures of a young kangaroo named Korra who faces the universal challenge of saying goodbye. When her grandparents leave, Korra feels a wave of sadness wash over her. She eventually learns to face her emotions and choose joy in the present moment. Suitable for children aged 3-10, stunning illustrations capture the essence of the story, bringing Korra and Cloudy’s world to life with vibrant colours and expressive characters. Each page is a visual delight, with its captivating storyline and vibrant illustrations, making it a must-read for every young reader and their families.

“I wanted to create a story that would help children understand that it’s okay to feel sad, angry, or scared,” says Anjali. “These emotions are a natural part of life, and while it is important to acknowledge them, it is as important to choose to move forward.”

Korra & Cloudy is more than just a children’s book; it is a tool for parents, educators, and child therapists to help children develop emotional intelligence; and a valuable addition to any library. The book masterfully tackles separation anxiety, offering a valuable framework for sensitive discussions with young children. It is ideal for toddlers and bedtime reading because of its lively illustrations and gentle message, which imparts an important lesson about coping with sadness. By reading this book together, parents and children can have crucial conversations about feelings, loss, and the power of hope.

“Emotions are rarely expressed in black-and-white terms,” says Megha Sekhsaria Mawandia, a Mumbai-based family and child therapist. “When working with children and families, one of the challenges we face is exploring the dualities within emotions. How can something be both sad and hopeful? How can one simultaneously feel the ache of missing and the excitement of anticipation? Anjali’s Korra & Cloudy serves as a beautiful metaphor for exploring this subtle emotional language. The earlier we introduce such nuanced ways of expressing emotions, the more opportunities we give our children to build emotional resilience and navigate life’s ups and downs with greater self-awareness and confidence.”

Korra & Cloudy is now available for purchase on Amazon and Crossword. It is an emotional tale that will resonate with young readers and inspire them to face life’s challenges with courage and optimism.

Top Tech Trends Shaping the BFSI Sector in 2025

The BFSI sector is poised for remarkable growth and innovation over the next decade. Decoding how the hiring and learning functions are evolving to support this massive transformation.

Some great experts in the industry have shared their thoughts on how the year 2024 was for the BFSI sector and what more can be expected from the coming year.

Krishnendu Chatterjee, VP & Business Head at TeamLease- We’ve observed an important inflection point for workforce dynamics in India. Beyond the numbers, what stands out is the increasing interdependence of technological adoption and workforce efficiency. Industries are no longer just hiring to meet headcount goals but are strategically aligning workforce skills with evolving business models. For instance, the surge in cloud adoption, AI, and IoT integration is not just reshaping how businesses operate but also redefining the roles and skills needed. These trends suggest that workforce growth is becoming more qualitative, where productivity, innovation, and adaptability are as critical as expansion. It will help lead the way for long-term growth in an increasingly complex market. This is an opportunity for companies to build not just jobs but resilient, future-ready workforces that can thrive in a rapidly transforming economic environment. Some of the latest trends evolving are:

Digital Payment Adoption: Digital payments in India have grown significantly in recent years, with the total volume of transactions increasing from 2,071 crore in FY 2017-18 to 18,737 crore in FY 2023-24. This trend will continue in the coming months and years with an expected CAGR of 30-35%

Insurance: India’s insurance sector is expected to reach $250 Bn by 2025. With Govt’s vision of “Insurance for All” by 2047, this sector is going to witness consistent growth in the years to come

Retail Lending: Due to strictures from the regulatory authorities, the unsecured retail lending space might stay flat in the coming months. Banks and NBFCs will focus on improving their NPAs. Affordable housing and MFIs will continue to grow and good monsoons will provide the necessary tailwind to it.

AMCs: The total assets under management (AUM) of the Indian mutual fund industry has increased sevenfold in the last 10 years. Experts believe that the sector’s core-operating profitability to remain healthy despite gradual moderation

Rishabh Goel, Co-founder & CEO, Credgenics – In 2024, India’s BFSI sector showcased substantial resilience and growth, primarily driven by the rise of fintechs and digital integration, especially in small-ticket lending. Fintech firms dominated segments like personal loans, capturing over 52% of the market while significantly enhancing financial access for underserved demographics, including Tier-3 and Tier-4 cities. In the fast-evolving world of fintech, companies are harnessing the power of AI, machine learning, and APIs to deliver nimble, user-focused services that resonate with today’s digital-native customers. Fintech firms have partnered with traditional banks, expanding financial access and fostering an inclusive ecosystem. Yet, this rapid growth hasn’t been without its challenges, particularly in maintaining asset quality in high-risk areas. As these innovative solutions continue to scale, one thing is clear: effective risk management isn’t just a best practice—it is the need of the hour.

Looking ahead, 2025 is expected to bring continued diversification, technological advancements, and regulatory evolution in the BFSI sector. Fintechs are broadening their portfolio, particularly in agriculture finance, MSME lending, and green finance. This expansion is expected to be supported by government initiatives such as Agri Stack, which could enhance digital lending in rural areas and green finance, aligning with India’s climate goals. The further development of Digital Public Infrastructure (DPI) and open banking initiatives will facilitate broader data-sharing frameworks, enabling customized services and stimulating competition in digital finance.

Philippines’ Nurse Maria Victoria Juan Wins Prestigious Aster Guardians Global Nursing Award 2024

Bengaluru, India, 30 November 2024: Nurse Maria Victoria Juan from Philippines, a Consultant at Philippines Army Health Services and Colonel, Reserve Force of the Armed Forces of the Philippines, has been announced as the winner of Aster Guardians Global Nursing Award 2024 and awarded with INR 2 Crore at a prestigious award ceremony held in Bengaluru, India. The winner was announced by Dr. Azad Moopen, Founder Chairman of Aster DM Healthcare, and presented by Shri Dinesh Gundu Rao, Hon’ble Minister of Health and Family Welfare, Government of Karnataka alongside Bollywood actress Sonali Bendre, Shri U. T. Khader, Hon’ble Speaker of the Karnataka Legislative Assembly, Alisha Moopen, Deputy Managing Director – Aster DM Healthcare India and T J Wilson, Executive Director and Group Head – Governance & Corporate Affairs, Aster DM Healthcare.

The Aster Guardians Global Nursing Award was launched by Aster DM Healthcare in 2021, with an aim to recognize and celebrate the extraordinary contributions of nurses to patients across the world. The 2024 edition of the awards saw an overwhelming participation from 78,000 nurses from 202 countries, marking 50% growth in applications received in 2023.

The event also featured a special message from Dr. Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, who congratulated the finalists and acknowledged Aster DM Healthcare’s ongoing efforts to spotlight the critical role of nurses in healthcare.

Commenting on the win, Nurse Maria Victoria Juan said, “As a military nurse from the Philippines, my journey has been defined by a steadfast commitment to service—whether caring in combat zones, disaster-stricken areas, or underserved communities, and championing advocacies on every platform to create positive change. This recognition reflects not just my efforts, but also the courage and honor of the soldiers I proudly serve alongside and the resilience of the Filipino people that inspire me daily.

It is also a tribute to the nurses I represent—tireless, selfless, extremely courageous individuals in the military and civilian sectors who put themselves in harm’s way to save lives and protect others. This honor acknowledges the sacrifices of those who serve under the most challenging conditions and highlights the boundless potential and dedication of our noble profession.”

Maria Victoria Juan, currently a consultant at Philippine Army Health Services, served as the Chief Nurse of the Philippines Army, she was responsible for initiating the first aeromedical evacuation system in the Armed Forces of the Philippines (AFP). This system has greatly improved survival rates by enabling rapid evacuation and early treatment of casualties, especially in conflict areas. At the age of 54 years, she joined an intensive 9-month long aeromedical evacuation training program while working full-time as a chief nurse. As a leader who believes in leading from the front, she completed 200-hours of emergency ambulance conduction, 100 hours of clinical duty, 1-mile ocean swim, 3-day jungle survival, helicopter underwater escape and flight medical runs, while having a fear of flying and deepwater swimming. Maria also pioneered environmental health initiatives, integrating vetiver grass technology to combat soil erosion and water pollution. During the COVID-19 pandemic, Maria organized the Endurun Mega Swabbing Center, training troops as medical swabbers and coordinating healthcare professionals. The center conducted nearly 500,000 tests, significantly contributing to the country’s pandemic response.

Dr. Azad Moopen, Founder Chairman, Aster DM Healthcare said, “Maria Victoria Juan represents the highest standards of nursing excellence and serves as an inspiration to the entire global healthcare community. At Aster, we believe that nurses are the backbone of healthcare, who not only provide care with compassion but play an exemplary role in the whole healthcare system. The Aster Guardians Global Nursing Awards were established to honour the often-overlooked contributions of nurses worldwide who go above and beyond to impact lives. Each of the top 10 finalists, and the 78,000 applications we received this year have showcased outstanding contributions to their patients and the nursing community in their countries. We are proud to recognize and celebrate the incredible work of these healthcare heroes.”

Ms. Alisha Moopen, Deputy Managing Director, Aster DM Healthcare India said, “Nurses are the quiet forces of healing, often working tirelessly and without fanfare to make a real difference in people’s lives. With the Aster Guardians Global Nursing Awards, our goal is to bring their remarkable stories to the forefront and give them the recognition they truly deserve. Maria Victoria Juan is a shining example of courage, skill, and compassion – qualities that elevate healthcare and inspire us all. Celebrating their achievements is a reminder of the immense impact nurses have on individuals, families, and communities everywhere.”

The rest of the 9 finalists, Archimedes Motari from Kenya, Johnsy Inni from Papua New Guinea, Laarni Conlu Florencio from USA, Lilian Nuwabaine from Uganda, Nelson Bautista from UAE, Nilima Pradeepkumar Rane from India, Martin Schiavenato from USA, Hoi Shu Yin from Singapore and Sylvia May Hampton from England were also awarded with a monetary prize for their contributions in nursing.

These nurses were selected through a stringent review process run by Ernst & Young LLP, a panel of Screening-Jury and the Grand Jury.

Honoring the Champions: Gurugram’s Olympiad Winners Celebrate Their Success

CREST Olympiads proudly celebrates the outstanding achievements of Gurugram’s young scholars in the Mental Maths Olympiad at an international level. Aahelia Goswami (Class 11, DPS Gurgaon) secured 1st rank, Shivam Zakhmi (Class 10, RPS) achieved 3rd rank, and Gauri Chaurasia (Class 10), Aadvik Agarwal (Class 4) from Amity International, along with Mihir Jain (Class 2, DPS Gurgaon), secured 2nd ranks. Their dedication and hard work highlight the strong educational foundation in Gurugram, inspiring peers and marking significant milestones in academic excellence. These students have made their schools and city proud.

Their success has inspired fellow students and the community, setting a benchmark for academic excellence. This remarkable achievement also provides the way for future preparations in higher studies, making both their schools and the city incredibly proud

Director at CREST Olympiads, states:- “I am happy to extend my heartfelt congratulations to all of you who have achieved top ranks in the CREST Olympiads. Your dedication, hard work, and commitment to excellence have truly paid off. This outstanding achievement is evidence of your dedication and brilliance,” said Nitin Godawat.

“You have inspired other students with your extraordinary example for your fellow students and have made us all incredibly proud. Well done and keep aiming high!”

Manasi Parekh Named Brand Ambassador for Malabar Gold & Diamonds’ Latest Campaign

Mumbai, November 30, 2024: National Award-winning actor Manasi Parekh is now the face of Malabar Gold & Diamonds’ latest campaign, aimed at educating customers on responsible and transparent gold purchasing. Recently awarded the National Award for Best Actress for her performance in the Gujarati feature film Kutch Express, Parekh will represent the brand over the next two years, connecting with both national and international Gujarati audiences.

Adding depth to the campaign is Viral Shah, a State and National Award-winning filmmaker who has established himself as a cornerstone of the Gujarati film industry with critically acclaimed films like Kutch Express and Golkeri. He is thrilled to collaborate with Malabar Gold & Diamonds to have directed their first Gujarati campaign with Manasi Parekh.

The campaign showcases Parekh adorned in an exquisite range of Malabar’s jewellery designs, from traditional gold pieces to contemporary rose gold diamond styles and everyday accessories. These visuals are set across relatable, everyday scenarios—such as a baby shower, a bridal shower, a conversation between neighbours discussing gold purchases, and celebratory moments—highlighting the emotional and practical aspects of buying jewellery from a trusted source. Each scene underscores the joy of gifting and the assurance that comes from purchasing jewellery through a transparent and reliable process.

Manasi Parekh’s style in the campaign reflects her personal blend of effortless chic with a deep sense of heritage. Sharing her excitement about the association, Parekh said, “I’m thrilled to be part of Malabar Gold & Diamonds’ campaign. I love how this campaign emphasizes honesty and transparency, helping people feel confident about the gold they’re buying. Each piece I wore felt special, not just for its beauty but for the trust it symbolizes. I’m proud to contribute to this important narrative, celebrating quality and integrity—values that are close to my heart and, I believe, resonate with so many of us.”

MP Ahammed, Chairman, Malabar Group, said, “We selected Manasi Parekh for this campaign because of her strong cultural roots in Gujarat, which makes her a perfect ambassador for our brand among Gujarati customers. Renowned for her impactful work in both television and film, Manasi resonates across generations, adding broad appeal to our campaign. Her alignment with Malabar Gold & Diamonds’ values of responsibility and authenticity strengthens our message around fair pricing and ethical practices. Her warm, approachable presence naturally opens up a conversation about Malabar’s commitment to transparent gold buying, making this campaign genuinely meaningful to the people of Gujarat and the diaspora worldwide.”

The campaign has launched across multiple platforms, including TV, print, digital media, social media, and hoardings, with a specific focus on reaching the Gujarati community. As Malabar Gold & Diamonds continues to grow, this initiative reinforces the brand’s dedication to responsible gold-buying practices, fostering trust and confidence among its customers on a global scale.

Further emphasising its commitment to social responsibility, Malabar Group allocates 5% of its profits to ESG (Environmental, Social & Governance) initiatives, with a focus on health, housing, education, environmental sustainability, and hunger eradication, along with women empowerment programs. These initiatives reflect Malabar’s dedication to creating a positive societal impact, aligning with its vision of contributing to a more responsible and sustainable world.

Sunfeast Dark Fantasy Brings Fans’ Dream to Life with Allu Arjun Meet-and-Greet

Hyderabad, 30 November 2024: Sunfeast Dark Fantasy, one of India’s most beloved cookie brands known for turning everyday moments into extraordinary experiences, has partnered with the highly anticipated movie Pushpa 2: The Rule. As part of this special collaboration, Sunfeast Dark Fantasy has introduced specially designed limited-edition Pushpa 2 packs ahead of the movie release. The packs feature an exclusive image of Allu Arjun in his iconic Pushpa avatar, making them a must-have for fans and consumers alike.

Further, the brand will offer a once-in-a-lifetime opportunity to five lucky fans to meet superstar Allu Arjun with the ‘Biggest Fan Biggest Fantasy’ contest, creating a dream come true moment for fans of Pushpa.

Participants need to take a selfie using a special Augmented Reality (AR) filter on the dedicated campaign microsite ( www.biggestfanbiggestfantasy.com ) and share it on their social platforms while tagging the brand for their chance to win exciting prizes and for an opportunity to meet the Pushpa star.

That’s not all! To celebrate the spirit of Pushpa, Dark Fantasy organized a grand ‘Fan Rally’ at ICFAI Foundation for Higher Education (IFHE) University, Hyderabad. The event witnessed an enthusiastic turnout of over 1000 attendees, including devoted fans who travelled from as far as Delhi and Uttar Pradesh to be part of this unique celebration. The fan rally not only showcased the immense popularity of the movie franchise but also highlighted Dark Fantasy’s deep connection with its audience, as both entities demonstrated their widespread appeal and ability to bring people together in celebration of cinematic excellence.

Commenting on the campaign, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, ITC Ltd. said, “Our collaboration with Pushpa 2 aims to celebrate the intense passion and deep connection that both Pushpa fans and Dark Fantasy enthusiasts feel toward their common favorites. We are thrilled to bring this unique opportunity to our consumers to connect with iconic star Allu Arjun and feel part of the Pushpa universe.”

Mr Cherry, CEO of Mythri Movie Makers added, “Dark Fantasy is a brand synonymous with all and we are very excited to collaborate with the brand. Together, we have created something truly special for Pushpa fans and we can’t wait for them to experience it. This partnership reflects our shared commitment to creativity and connecting with audiences in meaningful ways.”