Tag: PepsiCo India

PepsiCo India Empowers 1 Million Women with ‘RevolutioNari’ Initiative

New Delhi, 19th June 2024: PepsiCo India, a leading global consumer packaged goods company announced the launch of RevolutioNari – A Revolution for the Nari, aimed at empowering 1 million women nationwide, in partnership with a consortium of organizations spanning 1,000 days. The program is dedicated to building awareness that will enable women to take informed career decisions, provide upskilling opportunities to enhance employability, and unlock direct and indirect opportunities to improve livelihood prospects in unconventional roles like sales, manufacturing, and agriculture within the FMCG sector across levels. Built on PepsiCo India’s principals of building a ‘Partnership of Progress’ that emphasizes on a collaborative approach for the collective good of the community, this transformative program will bridge the gender inequality gap in the workforce across India.

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RevolutioNari aligns with PepsiCo India’s pep+ (PepsiCo Positive) philosophy, directly integrating into its key pillars – Positive Agriculture and Positive Value Chain, that guide the company’s future endeavors to positively impact the environment and communities. Positive Agriculture is aimed at improving the livelihoods of people in the company’s agricultural supply chain and communities, with a focus on women empowerment. Whereas Positive Value Chain intends to give increased access to degrees, vocational training, upskilling programs to boost their employability, while advancing the Diversity, Equity, and Inclusion agenda at the company.

Jagrut Kotecha, Chief Executive Officer, PepsiCo India & South Asia said “We are proud to launch RevolutioNari, that embodies our pep+ (PepsiCo Positive) philosophy of shaping our actions to empower communities, building Positive Agriculture and Positive Value Chain. Through a carefully crafted three-year strategy, we aim to enhance livelihood prospects for women in non-traditional roles across India, advancing progress through partnership with like-minded organizations to drive sustainable development and gender equality in the workforce. PepsiCo India believes in the power of diversity and inclusion to drive positive change. We believe that by investing in women, we are investing in an inclusive future for our country.”

Commenting on the launch, Pavitra Singh, CHRO, PepsiCo India and South Asia said, “The launch of RevolutioNari – A Revolution for the Nari, marks a significant milestone in PepsiCo India’s decade-long commitment to diversity, equity, and inclusion. We have embarked on an ambitious journey to empower 1 million women in India, by facilitating their holistic development and helping them chart their paths to success. Our focus extends beyond merely providing opportunities and we aim to catalyze a fundamental change in how society views and supports economic empowerment for women. Through strategic interventions and tangible actions, we are laying the foundation for more equitable opportunities in unconventional roles, enhancing the livelihoods of women across India.”

Recognizing the underrepresentation of women in India’s growing economy, PepsiCo India identified the missed potential a decade ago and has worked on building well-recognized programs to promote inclusivity at workplace. RevolutioNari is another step in the company’s commitment to bridging the gender gap in India’s workforce, thereby contributing to the economic development of the country.

In the first phase of RevolutioNari, PepsiCo India is targeting undergraduate women in multiple disciplines, including STEM and Agriculture, underprivileged women, and senior secondary school students across 100 cities in India. By joining forces with partner organizations and leading corporates, the company will leverage collective expertise and resources to amplify the impact of its RevolutioNari campaign. So far, PepsiCo India has onboarded ecosystem partner organizations – Nirmaan Organization and The Social Lab Foundation, and Internshala, the tech partners to enable community reach-out for the initiative.

As part of this project, the company is introducing several training programs, including technical skill-building and internships, specifically designed for women in the manufacturing and sales sectors. Building awareness and unlocking direct and indirect livelihood opportunities are integral components of the RevolutioNari campaign. Numerous awareness and frontline hiring initiatives like Learn Today Give Tomorrow (LTGT) program, Lateral Hiring programs for Managerial and frontline jobs and Internship Programs specially curated to enable young women are being set in motion to achieve a gender-balanced workforce at PepsiCo India by 2026 across all levels. Moreover, a Tripartite MoU with the Assam Skill Development Mission (ASDM) & Directorate of Employment & Craftsmanship training (DECT) has been signed for upskilling women students from industrial training institutes in Assam to develop a pool of qualified women for front-line plant positions at PepsiCo India.

PepsiCo India announces an investment of INR 1266 Crore to set up a flavour manufacturing facility in Ujjain, Madhya Pradesh

National/Madhya Pradesh, 2nd April 2024: PepsiCo India, a leading global consumer packaged goods company, announced an investment of INR 1266 Cr in India to establish a state-of-the-art flavour manufacturing facility in Ujjain, Madhya Pradesh, reaffirming its commitment to expand operations in the country. Spread over 22 acres, this plant will play a significant role in scaling up PepsiCo’s beverage production in India, generating employment and positively impacting the local economy.

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Truly embracing Atmanirbhar Bharat’s vision, this is PepsiCo India’s second flavour manufacturing facility in the country, and will manufacture beverage flavour ‘In India, for India’. This innovative facility not only underscores PepsiCo’s commitment to scaling its business operations in India but also extending efforts to positively impact and contribute to the diverse communities it serves. Aligned with PepsiCo’s ‘Winning with pep+’ (PepsiCo Positive) philosophy of driving sustainable accelerated growth, the plant will be implementing various state-of-the-art technologies to ensure efficient water usage and replenishment, setting new industry standards for eco-conscious operations.

Jagrut Kotecha, Chief Executive Officer, PepsiCo India & South Asia, said, “With support from the government of Madhya Pradesh, we aim to strengthen our footprint while driving impactful progress in enhancing the socio-economic landscape of the region. Bolstering the ‘Make in India’ vision, the new flavour manufacturing facility will champion sustainability, aligning with our ‘Winning with pep+’ philosophy, creating a positive value chain while delivering on our promise of continuous innovation in our products. Through meaningful engagement, our goal is to work towards comprehensive development, contributing to the holistic advancement and welfare of the communities we serve.”

George Kovoor, Senior Vice President, Beverages, PepsiCo India, said, “We are excited to announce the setting-up of our second flavour manufacturing facility in India, a significant testament to PepsiCo’s unwavering commitment to the region. We aim to ramp up the production of our beverages to meet the rising demand in the country. This strategic investment not only strengthens our dedication to providing the highest quality beverages to our consumers but also reinforces our responsibility to drive sustainable practices across our operations.”

In line with PepsiCo India’s global sustainability goals, the manufacturing facility will operate entirely on renewable energy sources leading to a reduction in carbon footprint by an impressive 1.9 metric tons per day. With Zero Liquid Discharge technology, the plant aims to achieve approximately 90% overall water efficiency, ensuring responsible management of water resources, replenishing 100% of the water used at the facility.

PepsiCo’s first flavour manufacturing facility in India is in Channo, Punjab. With its second plant, the company aims to fortify the presence of its flavour facility in India and make meaningful strides towards enriching the socio-economic fabric of the region. The construction of the upcoming plant is slated to start in 2024 and is expected to be operational in the first quarter of 2026.

Mountain Dew® Creates Excitement across India, Ropes in Superstar Mahesh Babu as Its Brand Ambassador

Bangalore: Mountain Dew® has always saluted the spirit of risk-taking, of pushing boundaries to achieve extraordinary success. Continuing its efforts to inspire the youth, Mountain Dew® announced celebrated actor and superstar Mahesh Babu as its brand ambassador. This high-voltage partnership between Mountain Dew® and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

Over the years, Mountain Dew® has cemented its brand messaging amongst the youth. The brand philosophy elaborates that while every individual is faced with fear, real heroes are those who have the courage who face the challenge head-on and emerge as winners. Mahesh Babu, on the other hand, has been lauded for his work in Telegu cinema and enjoys a massive fanbase across India. This vibrant collaboration will engage consumers across India in a blockbuster summer in 2022 with more adventure, more excitement, and more courage.

Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew® & Sting®, PepsiCo India said, “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped!”

Speaking about his experience shooting the TVC, Brand Ambassador Mahesh Babu said, “I believe that everyone faces fear in some form or the other – even as movie stars, we are expected to be courageous and invincible. However, a true hero is one that pushes boundaries to overcome fear and self-doubt. Mountain Dew’s philosophy ‘Darr Ke Aage Jeet Hai’ has always resonated with me strongly because it is in line with my belief. I love pushing myself to the extreme and I am thrilled to join hands with Mountain Dew to make magic for our audiences very soon.”

As part of this dynamic association, Mahesh Babu will feature in the brand’s new TVC campaign that is all set to take over traditional and digital platforms in 2021. Mountain Dew® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms across India.