Tag: Mahesh Babu

Business

Superstar Mahesh Babu Invests in Hyderabad-Based Nutrition Brand Fitday

Sep 9, 2024 by Mansi Praharaj 0 Comments #dietary supplements, #Fitday, #healthy eating and snacking, #healthy eating and snacking market, #Mahesh Babu, #millet bars, #multigrain chips, #nutraceutical startup, #plant proteins, #Suresh Raju

Fitday picture

Bangalore, 9th September 2024 – Fitday, a leading nutraceutical startup in India, is thrilled to announce a strategic investment from superstar Mahesh Babu’s firm, GMB Entertainment. This marks a significant milestone in Fitday’s mission to revolutionize the nutrition and healthy snacking industry.

With a presence in over 10,000 stores, Fitday has established a strong foundation in the retail market. Mahesh Babu’s investment will help amplify Fitday’s retail footprint and support its expansion into new markets. This partnership not only reaffirms Fitday’s commitment to promoting health and wellness but also highlights the brand’s potential for growth and innovation within the nutraceutical industry. Mahesh Babu’s involvement brings increased credibility and visibility to Fitday, attracting a wider audience and driving potential growth in a competitive market.

His personal dedication to health and fitness has influenced this investment, reflecting his values and commitment to the brand’s mission. India’s nutraceutical sector has seen significant growth, driven by a shift in consumer behaviour. A report by Avendus has forecasted that India is the fastest-growing health food market, expanding at 20% CAGR,

which is 3x the global average. It is set to become a ₹ 2.5 lakh crore market opportunity by 2026. This growth is supported by rising health awareness, increasing disposable incomes, and favorable government policies.

Since its inception, Fitday has quickly gained traction in the consumer health and nutraceutical sectors. With its inclusive motto, “There is something for everyone,” Fitday has transformed the healthy eating and snacking market with products like multigrain chips and millet bars, as well as plant proteins and dietary supplements.

Expressing his enthusiasm about the partnership, Mahesh Babu said, “I’m thrilled to support Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values. I believe their new product line will set industry standards. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.”

Fitday’s Founder and CEO, Suresh Raju, added, “We’re grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritizing partnerships that align with our vision.”

Looking forward, Fitday plans to expand its product availability in national retail chains, educational institutions, and corporates and through strategic partnerships to strengthen its position in the B2C market.

News

Mountain Dew® Creates Excitement across India, Ropes in Superstar Mahesh Babu as Its Brand Ambassador

Dec 3, 2021 by Agency 0 Comments #brand ambassador, #Category Director- Mountain Dew® & Sting®, #Mahesh Babu, #PepsiCo India, #Vineet Sharma

Bangalore: Mountain Dew® has always saluted the spirit of risk-taking, of pushing boundaries to achieve extraordinary success. Continuing its efforts to inspire the youth, Mountain Dew® announced celebrated actor and superstar Mahesh Babu as its brand ambassador. This high-voltage partnership between Mountain Dew® and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

Over the years, Mountain Dew® has cemented its brand messaging amongst the youth. The brand philosophy elaborates that while every individual is faced with fear, real heroes are those who have the courage who face the challenge head-on and emerge as winners. Mahesh Babu, on the other hand, has been lauded for his work in Telegu cinema and enjoys a massive fanbase across India. This vibrant collaboration will engage consumers across India in a blockbuster summer in 2022 with more adventure, more excitement, and more courage.

Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew® & Sting®, PepsiCo India said, “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which are bound to leave fans inspired and pumped!”

Speaking about his experience shooting the TVC, Brand Ambassador Mahesh Babu said, “I believe that everyone faces fear in some form or the other – even as movie stars, we are expected to be courageous and invincible. However, a true hero is one that pushes boundaries to overcome fear and self-doubt. Mountain Dew’s philosophy ‘Darr Ke Aage Jeet Hai’ has always resonated with me strongly because it is in line with my belief. I love pushing myself to the extreme and I am thrilled to join hands with Mountain Dew to make magic for our audiences very soon.”

As part of this dynamic association, Mahesh Babu will feature in the brand’s new TVC campaign that is all set to take over traditional and digital platforms in 2021. Mountain Dew® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms across India.