Tag: dietary supplements

Business

Superstar Mahesh Babu Invests in Hyderabad-Based Nutrition Brand Fitday

Sep 9, 2024 by Mansi Praharaj 0 Comments #dietary supplements, #Fitday, #healthy eating and snacking, #healthy eating and snacking market, #Mahesh Babu, #millet bars, #multigrain chips, #nutraceutical startup, #plant proteins, #Suresh Raju

Fitday picture

Bangalore, 9th September 2024 – Fitday, a leading nutraceutical startup in India, is thrilled to announce a strategic investment from superstar Mahesh Babu’s firm, GMB Entertainment. This marks a significant milestone in Fitday’s mission to revolutionize the nutrition and healthy snacking industry.

With a presence in over 10,000 stores, Fitday has established a strong foundation in the retail market. Mahesh Babu’s investment will help amplify Fitday’s retail footprint and support its expansion into new markets. This partnership not only reaffirms Fitday’s commitment to promoting health and wellness but also highlights the brand’s potential for growth and innovation within the nutraceutical industry. Mahesh Babu’s involvement brings increased credibility and visibility to Fitday, attracting a wider audience and driving potential growth in a competitive market.

His personal dedication to health and fitness has influenced this investment, reflecting his values and commitment to the brand’s mission. India’s nutraceutical sector has seen significant growth, driven by a shift in consumer behaviour. A report by Avendus has forecasted that India is the fastest-growing health food market, expanding at 20% CAGR,

which is 3x the global average. It is set to become a ₹ 2.5 lakh crore market opportunity by 2026. This growth is supported by rising health awareness, increasing disposable incomes, and favorable government policies.

Since its inception, Fitday has quickly gained traction in the consumer health and nutraceutical sectors. With its inclusive motto, “There is something for everyone,” Fitday has transformed the healthy eating and snacking market with products like multigrain chips and millet bars, as well as plant proteins and dietary supplements.

Expressing his enthusiasm about the partnership, Mahesh Babu said, “I’m thrilled to support Fitday’s pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values. I believe their new product line will set industry standards. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.”

Fitday’s Founder and CEO, Suresh Raju, added, “We’re grateful to have earned the trust of superstar Mahesh Babu. While we’ve received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritizing partnerships that align with our vision.”

Looking forward, Fitday plans to expand its product availability in national retail chains, educational institutions, and corporates and through strategic partnerships to strengthen its position in the B2C market.

Health, News

Boost your immunity with Immunity Booster Secrets Pack from YOGIC SECRETS

May 5, 2021 by Rekha Nair 0 Comments #dietary supplements, #Mr. Anil Khandelwal Founder Yogic Secrets, #preventive healthcare and wellness

New Delhi: The ongoing covid-19 pandemic seems to be never-ending, putting everyone’s patience to the test. Most of us are stressed, thinking about what would happen to our families if anyone gets affected. Stress only ends up harming us with the result that our immunity goes down and our health gets affected. It gets even tougher to fight any infection in a compromised state of health.

Therefore, preserving health should be our top priority, every day. This pandemic has shown us that people who are generally healthy tend to have milder disease, which is why maintaining optimum health is very important. We must concentrate on doing things that help in building our immunity and staying healthy.

Health is not an absence of disease but the defense mechanism in the body to fight against any disease! Therefore, building immunity is the most important aspect to fight against any disease. It is a shield to protect from any outside pathogens.

Given the current pandemic, a leading Wellness and Healthcare brand Yogic Secrets has launched Immunity Booster Secrets Pack. The Pack contains functional medicine / Dietary supplements addressing the issue of preventive healthcare and wellness.

The pack comprises Ashwagandha, GudMorry, AyurMeric and ResBoss. These supplements are absolutely natural, gluten-free, vegan, preservative-free and with no side effects. Extracts used in the products are concentrated to be many times more potent than ordinary herbal powders.

• Ashwagandha – Better sleep, management of stress and anxiety, provides strength and nerve tonic

• AyurMeric – With Curcumin as anti-inflammatory, antioxidant and antithrombotic.

• GudMorry – (Amla + Giloy + Moringa) – Immune booster and anti-inflammatory.

• ResBoss – Immune modulator, anti-inflammatory and prevention of respiratory infections.

These products are manufactured using effective doses of the highest quality pharmaceutical grade, highly standardized active nutritional ingredients and plant extracts with optimal absorption. These products are tested to ensure quality, purity, effectiveness and consistency.

Mr. Anil Khandelwal Founder Yogic Secrets said “The purpose and objectives of Yogicsecret Healthcare is to introduce solutions that emphasize the maintenance of healthy living which is more than just the absence of disease. Considering a rise in Covid 19 cases, Yogic Secrets has launched the Immunity Booster Secrets Pack for the citizens of our country under MAKE IN INDIA.

The Pack contains the above 4 key products which work together to help maintain healthy immune function and provide necessary immune support to enhance the body’s resilience to stress and inflammation. Incorporating these daily supplements in our lives is also beneficial to maintain optimal health and wellbeing. Diet and lifestyle play an important role in keeping our body fit. However, if you want to fight disease and achieve maximum life span, you cannot do it with diet alone. You need the extra nutritional boost that only supplements can provide adds Mr. Khandelwal

Business World

Amway India lights up this Diwali with holistic wellbeing; celebrates the festival with a virtual cook along session

Nov 16, 2020 by Gouri Achary 0 Comments #Amway India, #Amway Queen Cookware, #Debasish Majumdar, #dietary supplements, #Diwali, #Festival Thali’, #Nutrilite, #vitamins

In an endeavour to highlight the importance of healthy eating habits during the festive season, Amway India, one of the country’s leading FMCG direct selling company, hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along with session for its direct retailer/ sellers and their customers across Maharashtra, Gujarat, Madhya Pradesh and Chhattisgarh with an aim to promote holistic nutrition and wellbeing while emphasizing on the benefits of a balanced diet.

The initiative received overwhelming participation with over 2000 people who joined the popular Chef as he highlighted the art of integrating nutrition in one’s diet, even while enjoying festive delicacies to ensure optimum nutrition. As social distancing continues to be the norm, consumers are eyeing online platforms to come together and celebrate festivals. Leveraging on this emerging trend, Amway India is reiterating the importance of holistic wellbeing while fostering the spirit of community in a socially distant world.

Commenting on the initiative, Debasish Majumdar, Regional Head – West, Amway India said, “Food is an intrinsic part of our lives and holds special relevance during festive seasons. Eating nutritious food during the festive season becomes especially challenging with scrumptious delicacies all around. With health and wellbeing becoming a pivot for consumers, Do it Yourself (DIY) has emerged as a striking trend as people experiment with integrating optimum nutrition with their daily diet. Keeping up with our ethos of helping people live better, healthier lives, we are providing online platforms for people to come together and celebrate festivals in a healthy way. Aligned with this, Amway India has developed a unique initiative to create memorable and engaging product experiences for our direct retailer/ sellers and their customers.”

During the virtual sessions, renowned Chef gave an exciting twist to traditional recipes and shared some quick and easy-to-make healthy festive recipes with Amway’s Nutrilite All Plant Protein using Amway Queen Cookware and Queen Wok. The event encouraged participants to focus on a balanced nutritional intake during the festive season. Amway Queen Cookware is an ideal choice for the health-conscious consumers looking to indulge in festivities as it has been developed with VITALOK™ and OPTITEMP™ technology that helps in retaining the taste and nutrition of the food. It also offers excellent cooking performance with almost zero oil usage.

Embracing the digital wave, Amway India has been creating engaging virtual experiences for its direct retailer/ sellers and their consumers to strengthen brand connect while building communities based on shared passions and interests. As a part of this, Amway commemorated the International Yoga Day by organizing a one-of-a-kind digital health and wellness festival focusing on yoga and holistic wellbeing. Amway India also launched its first-ever virtual fitness series, ‘Fit Hai to Hit Hai’ to promote and spread awareness about fitness and healthy living, through various engagement activities. The company further leveraged its evolving digital presence to celebrate the festival of Ganesh Utsav by organizing a unique online healthy cooking competition.

Amway’s Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand with a strong legacy of more than 80 years in the plant-based approach to supplementation. It is a brand of choice among health enthusiasts as it caters to the evolving demands of consumers through product innovations in nutrition and herbal nutrition range. The Nutrition range of products are specially created for people who want to stay healthy and to help them bridge the nutritional gap in their daily.