Tag: Amway India

News

Amway India Join Hands with Saksham to Celebrate International Day of Persons with Disabilities; Launches one-of-a-kind book, ‘Tactile Science Primer’

Dec 13, 2021 by Gouri Achary 0 Comments #(SAKSHAM), #Amway India, #Chandrabhushan Chakraborty, #International Day of Persons with Disabilities, #Tactile Science Primer

Strengthening its commitment towards creating a brighter, more inclusive future for the visually impaired – Amway India, one of the country’s leading FMCG Direct Selling companies, launches the Tactile Science Primer. This initiative introduces a one-of-a-kind, comprehensive collection of Tactile Diagrams on ‘Learning Science’ with a focus on food and nutrition. The book was released as part of a joint initiative between Amway India and its NGO partner, Saksham, working together to provide opportunities for the differently-abled and visually impaired individuals to learn and grow.

Marking the International Day of Persons with Disabilities, a webinar was organized on the Accessibility of Health Services for persons with visual impairment. The book ‘Tactile Science Primer’ was unveiled at the webinar by Dr Vinod Kumar Paul, Member of NITI Aayog who leads Health, Nutrition & HRD Vertical at NITI Aayog along with Rajat Banerji, Vice President, Corporate Affairs at Amway India, and Dipendra Manocha, Co-Founder, Saksham.

A recent survey indicated that more than 80% of students in India in the age group of 16-17 years are interested in STEM (Science, Technology, Engineering, and Mathematics) careers. Through this initiative, Amway India promotes inclusivity in the education of visually impaired children by providing them with a platform to strengthen their science aptitude in the foundation years. Targeting primary school students, the Tactile Science Primer is a collection of more than 150 tactile graphics diagrams on science that cover topics, such as the human body, food and nutrition, plants, animals, and environment among others. These diagrams will assist students in understanding concepts faster, increasing their knowledge level, and increasing their confidence in pursuing STEM education in the future.

Speaking about the launch, Chandrabhushan Chakraborty, Sr. Vice President, East & West Region, Amway India, said, “With nearly 240 million children with disabilities worldwide, one in every ten children with disabilities is experiencing deprivation across several indicators of well-being, including health, education, and protection. People with disabilities are less likely to have access to health care, education, employment, and community participation, even under normal circumstances. Keeping this in mind, we, at Amway, in partnership with Saksham, have been working on an integrated approach to building a society inclusive of people with visual impairment. Through the launch of Tactile Science Primer, we introduce a one-of-a-kind book, which is a comprehensive compilation of tactile diagrams with braille text focused on ‘Learning Science’ with topics like the human body, health, food, and nutrition, among others, targeting the primary school students. We are thankful to our NGO partner Saksham for supporting our vision of helping people live better and healthier lives.”

Speaking on the occasion, Dipendra Manocha, Co-Founder, Saksham, said, “Access to health services and infrastructure has become one of the most essential issues in light of the pandemic and is linked to our chances to survive. The government is doing a lot to not only ensure availability but also its affordability for the economically challenged. It is extremely essential to provide reasonable accommodations for persons with disabilities in the services and infrastructure. This event is to identify the gaps and possible solutions to assist policymakers in this process.”

The book is developed as a part of the effort to strengthen disability inclusion efforts in India in education. This kind of initiative will allow the visually impaired students to ease the compounding challenges that underlie them while opting for STEM subjects due to a lack of knowledge and the unavailability or inadequacy of teacher training skills and resources. Students from India and other countries, regardless of school or education board, will be able to use this book. The copies of the books are also made available to each of 15 partner NGOs of Amway to ensure the books are accessible to the beneficiaries of Amway’s National Project for the Visually impaired.

The International Day of Persons with Disabilities was proclaimed in 1992 by United Nations General Assembly resolution 47/3, which aims to promote the rights and well-being of persons with disabilities in all spheres of society and development and to increase awareness of the situation of persons with disabilities in every aspect of political, social, economic, and cultural life.

Business

Amway steps up focus on malnutrition with its #FightMalnutrition campaign

Sep 3, 2021 by Rekha Nair 0 Comments #Amway India, #Anshu Budhraja, #CEO, #Director SRF Foundation, #Dr. Reddy

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign commemorating the National Nutrition Week 2021. Leveraging this year’s theme – feed smart from start, the campaign will draw on Amway’s globally renowned Power of 5 programme to drive awareness about malnutrition in children under 5years of age.

In the recent National Family Health Survey, approximately 80% of India’s states and Union Territories have recorded an alarming rise in childhood malnutrition. Moreover, over 68% of children die in India due to malnutrition*. To highlight the severity of the scenario, Amway India, through #FightMalnutrition, is encouraging its direct sellers, retailers, and employees to take a pledge and support its Power of 5 initiative. The campaign entails- For every pledge taken on social media, Amway India will add one child to its nutrition programme.

Commenting on the initiative, Anshu Budhraja, CEO,Amway India said, “As per latest report**, food insecurity, accelerated by economic distress and mid-day meal services getting disrupted during the pandemic has worsened malnutrition status in India. Amway has always been committed to support the community by coming forward in the face of adversity. In India, we had introduced the ‘Power of Five’, a community-based global campaign to address childhood malnutrition. Leveraging on our global expertise in health and nutrition, the programme supported by Amway Globalhas been a huge success, which has inspired us to further expand the programme benefitting over 60,000 people including children, their mothers and caregivers.”

He further added, “In line with our core philosophy of helping people live better, healthier lives, through #FightMalnutrition, our endeavor is to urge our employees, 5.5 lakh direct sellers and retailers to come forward and pledge, thereby driving meaningful conversations on the challenges around malnutrition in our country. With our consistent interventions and collaborative efforts, I foresee this becoming a significant movement of driving behavioural change, helping children become healthier adults.”

Aligned with the Government of India’s National Nutrition Mission, Amway had introduced its globally acclaimed campaign, Power of 5, in India to raise awareness on childhood malnutrition. The campaign targeted mothers and caregivers of children under the age of 5 with grassroots nutritional education programmes. Building on the success of the pilot project in Kirari village, Delhi, Amway India with the support of Amway Global launched the second phase of the project with SRF Foundation in Nuh district, Haryana. The two-year programme will support and benefit over 60,000, people including 25,000 children in the age group of 0-5 years, across 42 villages.

On the occasion, Dr. Reddy, Director SRF Foundation stated, “It is our privilege to partner with Amway India in their #Fight Malnutrition Power of Five initiative. SRF Foundation through its various programmes has been working towards bringing a positive change in the community, and education has been our focus area. A strong foundation in the early years will create keen and enthusiastic learners who will strive towards better choices and opportunities in their lives. To support the cognitive development of children, good health and nutrition are key essentials. The ‘Power of 5’ programme focuses on spreading awareness on nutrition and its importance amongst mothers and caregivers to prevent malnutrition in children. The Amway Power of Five programme in partnership with the SRF Foundation is a union of expertise, passion, commitment and experience facilitating a wholesome healthy development in the crucial years of a child’s life.

Business, News

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Aug 23, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #brand ambassador Mirabai Chanu, #CEO, #Chief Marketing Officer, #Mr. Anshu Budhraja, #Ms. Saikhom Mirabai Chanu

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country.

Commenting on the association, Mr. Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”

“Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.

Speaking about her association, Ms. Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.”

Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”

A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation.

The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

Health, News

Amway India Launches Nutrilite Vitamin C Cherry Plus

Jun 14, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #AnshuBudhraja, #CEO, #CMO

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of its Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country by introducing a product for special dietary use for individuals with weakened immunity. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support.

Commenting on the category, AnshuBudhraja, CEO, Amway India, said, “Today we find ourselvesAmway Vitamin C Cherry plus reprioritizing our nutrition and immunity needs as we continue to fight this pandemic while making appropriate lifestyle changes. In the recent times we noticed, health-conscious and individuals with weakened immunity have shifted to preventive and smart healthcare to support their immunity and safeguard themselves. The global health crisis has resulted in a spike in demand for health and nutrition supplements and Vitamin C is one of them as it is known for its immunity supporting properties. Adults Vitamin C market in India was close to 185 Crores in 2020 and is growing with CAGR of 15%. Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for population with specific need we are targeting to generate more than 100 Crores in revenue by 2025.”

Further adding to the launch, Ajay Khanna, CMO, Amway India, said, “As per a recent survey, 50% of consumers reported taking more supplements to support their immune system in 2020 and the trend is here to remain for a longer period of time. Vitamin C is known to provide immunity supporting benefits along with its known antioxidant properties. Nutrilite’s new Vitamin C Cherry Plus provides slow, steady release of Vitamin C in the body for 8 hours as it is formulated with extended-release technology for improved utilization of Vitamin C for an all-day immunity support. The product is made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil. This product is intended for those adults who have a weakened immunity.”

Amway sources ingredients for its Nutrilite range of dietary supplements from certified organic farms. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country. Amway India has a comprehensive traceability plan which tracks the entire journey of seed to supplement ensuring that only the highest quality ingredients go into Nutrilite products. Nutrilite products offer assured levels of Purity, Safety, and Potency and are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.

About Nutrilite Vitamin C Cherry Plus:

• Made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil.
• A daily serving of one Nutrilite Vitamin C Cherry Plus tablet provides Vitamin C (400 mg) equivalent to 9 oranges or 8 lemons . Priced at MRP ofINR 1200.00 (incl. of all taxes), Nutrilite Vitamin C Cherry Plus will be sold exclusively by Amway Direct Sellers/Retailers across India and to know more, visit the company’s website www.amway.in.
• The extended-release technology in these tablets is one of its kind currently available in the market which makes Nutrilite Vitamin C Cherry Plus the first product in the category with this mechanism for individuals with weakened immunity.

Business World

Amway India emphasises on a healthy lifestyle; kicks-off ‘Health and Hygiene’ awareness campaign

May 18, 2021 by Neel Achary 0 Comments #Amway India, #Anshu Budhraja, #CEO

New Delhi, 18 May 2021: Consistently promoting healthy living with a clear focus on supporting immunity through nutrition, Amway India, one of the country’s leading FMCG Direct Selling Companies, kick-started the awareness campaign to encourage ‘Health and Hygiene’ practices. Launched on Amway’s 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle. The campaign is being supported through a series of virtual sessions with panels of doctors and nutrition experts. Across India, we have conducted over 1000 sessions reaching our 5.5 Lakh Direct Sellers/Retailers and their customers.

amway

Commenting on the launch Anshu Budhraja, CEO, Amway India, said – “Today, health and wellbeing have taken precedence over everything else with a rise in awareness for taking nutritional supplements to support one’s overall health, has also become age agnostic. As per a recent survey, 50% of consumers reported taking more supplements to support their immune system, supporting one’s overall health in 2020 and the trend is here to remain for a longer period of time. Given Amway’s formidable presence in the vitamin and dietary supplements market, we are well poised to meet the evolving consumer demands. Selfcare with nutrition, immunity, and hygiene will continue to be the focus for us this year and in line with this, we announced the ‘health and hygiene’ awareness campaign on our 23rd anniversary in India to helping people live better, healthier lives. With this, we are working towards, staying true to our brand’s promise to the consumers by way of providing innovative, world-class quality products in line with the evolving consumer needs and consumer lifestyle. We are hosting multiple digital initiatives to spread awareness around the importance of nutrition and developing hygiene practices for optimal health.”

Talking about the importance of the campaign, Gursharan Cheema, Senior Vice President, North, and South, Amway India, said, “Given the current health scenario, it is important for each one of us to safeguard ourselves in the best way possible. Preventive healthcare and seeking personalized nutrition solutions have become a major part of self-care among consumers today. We are grateful to the doctors and other health experts for joining us to improve Nutrition awareness, and steps one can take towards obtaining a healthy lifestyle with a focus on healthy and balanced food choices that provide adequate nutritional value for the body coupled with supplementation. Through these initiatives, we are encouraging our Amway Direct Sellers/retailers and their customers to lead a fitter, healthier and hygienic life.”

Under the campaign, the doctors and nutrition experts are joining in to provide pertinent information relevant to the current times and elucidated the growing importance of leading a balanced life and the role of preventive healthcare and supplementation. These health experts shared the importance of living a healthy and hygienic lifestyle. Some of these initiatives in the North region include the World Health Day Awareness Conference, Special Health Festival, Expert Session on Immunity Every day, Mother’s Day celebration, and Importance of Health and Hygiene, among others. Our Amway Direct Sellers/retailers and their customers joined to learn more about healthy and hygienic living along with its short- and long-term benefits.

About Amway India

Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[1] direct selling company with a presence in over 100 countries & territories. Globally, Amway is 60+ years old, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 750 patents granted and another 220 patents pending. Amway has more than 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care, and Consumer durables through Amway Direct Retails and Direst Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use[2].

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skincare brand[4]. Amway India also offers ‘Attitude’, an entry-level premium skincare and cosmetics brand targeted at Indian youth. The product range has been developed taking the needs of Indian consumers into consideration.

Business World

Global Leaders in Nutrition, Amway Bets Big On Ayurveda

Apr 13, 2021 by Neel Achary 0 Comments #Amway India

Mumbai, 12 April, 2021: Amway India, one of the country’s leading FMCG direct selling companies today announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight the day-to-day infections.This launch marks Amway’s foray into the Chyawanprash segment, with the strategy to capture a sizable pie of the growing Ayurveda market in the county.

Announcing the launch, Mr. Anshu Budhraja, CEO, Amway India, said, “Amway’s formidable presence in the vitamin and dietary supplements market with sharp focus on the traditional herbal category made it natural for us to extend into the Chyawanprash segment. On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium Chyawanprash segment in the first year. We will continue to innovate and further strengthen the nutrition category with a special focus on traditional herbs range.” A global leader in the nutrition segment, Amway continues to solidify its leadership in the nutrition and immunity domain through consistent product innovation and unique seed-to-supplement process.

Commenting on the launch, , Amway India said, “As people embrace holistic approach to wellness with focus on nutrition, there is a growing demand for quality nutrition product, especially the nutrition supplements made with the Indian traditional herbs. Backed with our expertise in the area of nutrition and wellness, we have indigenously developed Chyawanprash by Nutrilite. It is a true amalgamation of traditional Indian wisdom and modern science. Our product ensures highest level of purity, safety and potency and comes with simple and yet informative labelling that helps consumers make better and informed choices. To ensure optimum reach and engage consumers we are introducing digital activations across platforms. In , we will be supporting the launch with educational sessions for the direct sellers along with a multi-media campaign focused at creating awareness on the category targeted at the discerning consumers. Given the strong legacy of brand Nutrilite and the equity it holds, we are confident that Chyawanprash by Nutrilite will certainly win consumer confidence.”

Further talking about the herbal nutrition category performance, Mr Ajay Khanna, CMO, Amway India, said, “In line with the consumers’ inclination towards herbal products with traditional ingredients, the Nutrilite Traditional Herbs Range (NTHR) has witnessed a strong double-digit growth in 2020. The range is hugely popular among the U35, as we witnessed the U35 buyers of NTHR grow significantly from 35% to 45% in 2020, reflecting their strong preference for the traditional herbs’ nutrition range. As optimum nutrition continues to be a key priority for the consumers, we expect the contribution of Amway’s nutrition category to grow to 65% of the total business by 2024. The Nutrilite traditional herbs range is projected to grow three times, with Chyawanprash by Nutrilite estimated to account close to 10% of the NTHR sales by 2024.”

The company forayed into the traditional herb nutrition space with Nutrilite Traditional Herbs Range in 2018. With just six products, the range clocked INR 100 crores in 2020, indicating a huge growth potential. Going by the market trend, the company is channelizing its energies in bolstering innovation to accelerate the traditional herbs range, further driving growth for the nutrition category and for Amway. Chyawanprash by Nutrilite is the new addition to the traditional herbs range, which is expected to be one of the key growth levers for the category.

About Nutrilite Chyawanprash

  • Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives.
  • Chyawanprash by Nutrilite is certified by ECOCERT under National Program for Organic Production (NPOP) Standard as it is made with 16 organic ingredients
  • The herbs used in the product are backed by a strong legacy of scientific research, boasting high levels of purity, safety and potency.
  • Amla (Indian gooseberry), known for its immunity building properties, is the primary ingredient of Nutrilite Chyawanprash, which is 100% organic and so are 15 other organic ingredients such as Gokhru, Giloy, Shatavari and more used in the product adds to the premium quotient of the product.
  • In addition to enhancing immunity and rejuvenating the body, Nutrilite Chyawanprash alleviates the common infections and allergies of the respiratory system, supports digestion, heart health and memory, thus, contributing to the overall health of human mind and body.

Currently, the product is launched at an introductory price of Rs 499 per 500 gm. It will be sold exclusively by Amway Direct Sellers across India and to know more, visit the company’s website www.amway.in.

Business World

Amway bets Big on Ayurveda strengthens its nutrition portfolio; Launches Chyawanprash by Nutrilite

Mar 25, 2021 by Neel Achary 0 Comments #Amway India, #CEO, #Mr. Anshu Budhraja, #Nutrilite Chyawanprash

New Delhi, March 25, 2021: Amway India, one of the country’s leading FMCG direct selling companies today announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight the day-to-day infections.This launch marks Amway’s foray into the Chyawanprash segment, with the strategy to capture a sizable pie from the growing Ayurveda market in the county.

Announcing the launch, Mr. Anshu Budhraja, CEO, Amway India, said, “At Amway, we strongly believe that good health is a state of holistic wellbeing. Amway’s formidable presence in the vitamin and dietary supplements market with sharp focus in the traditional herbal category made it natural for us to extend into the Chyawanprash segment. Leveraging the expertise of our Nutrilite range, Chyawanprash by Nutrilite is the age-old Ayurvedic herbal blend offering benefits of 16 organic certified ingredients and DNA fingerprinted herbs. It is a true amalgamation of ancient wisdom and modern science. On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium segment in the first year. We will continue to innovate and further strengthen the category with a special focus on immunity supporting products.”

Nutrilite category grew by 13% in 2020, contributing over 61% to the company’s business revenue
Of the 61%, NTHR currently contributes 10%, and is poised to grow by three times doubling the contribution to 20% by 2024
Nutrilite Chyawanprash is expected to be one of the significant growth drivers for the nutrition category, which is expected to contribute 10% of the NTHR sales by 2024
Aims to capture 20% of the premium Chyawanprash market in the first year, which is currently pegged over INR 100 crores.
A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and unique seed-to-supplement process. The company forayed into the traditional herb nutrition space with Nutrilite Traditional Herbs Range (NTHR) in 2018. With just six products, the range clocked INR 100 crores in 2020, indicating a huge growth potential. Going by the market trend, the company is channelizing its energies in bolstering innovation to accelerate the traditional herbs range, further driving growth for the nutrition category and for Amway. Chyawanprash by Nutrilite is the new addition to the traditional herbs range, which is expected to be one of the key growth levers for the category.

Further, talking about the nutrition segment, Mr Budhraja said, “With evolving consumer trends, nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for a tremendous growth with increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.”

Commenting on the launch, Mr. Ajay Khanna, CMO, Amway India said, “Over the years, there has been a heightened awareness for strong immunity and overall wellbeing with growing preference for the goodness of traditional herbs and Ayurveda, drawing significant focus to the nutrition segment. Amway through its flagship brand, Nutrilite, has been pioneering and perfecting the plant-based approach to supplementation for over 80 years. The core of our brand Nutrilite echoes the brand ethos– ‘Best of Nature, Best of Science’, which truly reflects in all the product offering under nutrition category. Backed with our expertise in the area of nutrition and wellness, we have indigenously developed Chyawanprash by Nutrilite combining the best of nature and science with the Best of Traditional Wisdom to cater to the Indian consumers. Authenticated by DNA fingerprinted herbs and made from 16 certified organic ingredients for which we are ECOCERT certified, our product ensures highest level of purity, safety and potency. Known for supporting immunity, Chyawanprash by Nutrilite is enriched with potent ingredients from Ayurveda, also helps in rebuilding strength, stamina, vigour, vitality and energy that’s impacted by the stress of our modern lifestyles. The product comes with simple and yet informative labelling that helps consumers make better and informed choices. Given the strong legacy of brand Nutrilite and the equity it holds, we are confident that Chyawanprash by Nutrilite will certainly win consumer confidence.” Amway will be supporting the launch with educational sessions for the distributors, along with the multi-media campaign focused at creating awareness on the category targeted at the discerning consumers.

Further talking about the herbal nutrition category performance, he added, “In line with the consumers’ inclination towards herbal products with traditional ingredients, the NTHR range has witnessed a strong double-digit growth in 2020. The range is hugely popular among the U35, as we witnessed the U35 buyers of NTHR grew significantly from 35% to 45% in 2020, reflecting their strong preference for the traditional herbs’ nutrition range. As optimum nutrition continues to be a key priority for the consumers, we expect Amway’s traditional herbs range to grow three times, contributing 20% to the overall nutrition category which is projected to be 65% of the total business by 2024, with Chyawanprash estimated to account close to 10% of the NTHR sales by 2024.”

About Nutrilite Chyawanprash

· Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives.

· Chyawanprash by Nutrilite is certified by ECOCERT under National Program for Organic Production (NPOP) Standard as it is made with 16 organic ingredients

· The herbs used in the product are backed by a strong legacy of scientific research, boasting high levels of purity, safety and potency.

· Amla (Indian gooseberry), known for its immunity building properties, is the primary ingredient of Nutrilite Chyawanprash, which is 100% organic and so are 15 other organic ingredients such as Gokhru, Giloy, Shatavari and more used in the product adds to the premium quotient of the product.

· In addition to enhancing immunity and rejuvenating the body, Nutrilite Chyawanprash alleviates the common infections and allergies of the respiratory system, supports digestion, heart health and memory, thus, contributing to the overall health of human mind and body.

Currently, the product is launched at an introductory price of Rs 499 per 500 gm. It will be sold exclusively by Amway Direct Sellers across India and to know more, visit the company’s website www.amway.in.

Business World, News

Amway India commits to an equal future for all: Pledges to Encourage, Enable and Empower Women Entrepreneurs

Mar 18, 2021 by Rekha Nair 0 Comments #Amway India, #Gursharan Cheema, #North & South Region, #Sr. Vice President

New Delhi: In line with the 2021 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. As part of its stated 10-year growth vision, the organization is focused on empowering women and offering them the opportunity to own and operate their business while supporting them on their passion for fitness, healthy living, cooking, and beauty. In the North region, the company has announced the #SheHero campaign, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway.

The campaign #SheHero was launched to celebrate the women who inspire us and the power each woman has in themselves to succeed both professionally and personally. Through this campaign we conducted multiple inspirational and informative sessions where our Amway Direct Sellers shared the need for women to rise and take control while building businesses and to be financially independent. Furthermore, the team also conducted exclusive training sessions for women to improve their business and branding skills in an increasingly social and digitally connected world. To emphasize on the need to build an ecosystem to support the women entrepreneurs we conducted a session with the young women entrepreneurs along with panel discussions, expert speaker programs, and sessions around product categories such as nutrition, beauty, and cookware. Over 5000 women direct sellers and retailers from across the North region joined these sessions.

Elaborating on the occasion, Gursharan Cheema, Sr. Vice President, North & South Region, Amway India said, “We firmly believe that women play an intrinsic role as powerful catalyst for change. The potential is immense, and we, at Amway, have been championing women entrepreneurship over the years by providing equal business opportunity with regular programs and interventions to support business growth. Honoring women and their contribution, we are celebrating March, as women’s month. As a part of the celebrations, we have conceptualized programs to enhance the competencies of our women direct sellers, who are selected based on their potential and commitment to their business. I believe supporting one woman in her entrepreneurial journey can help not only a generation, but an entire nation to thrive.”

Amway is an equal opportunity player and has been working to strengthen its contribution towards women entrepreneurship in India. The company is working towards accelerating women’s growth, which will provide the much-needed impetus to India’s growth story. As per IMF, if all the working-age women enter the workforce, ‘the world’s largest democracy will be 27% richer. A multi-stakeholder approach is crucial in this scenario to create a comprehensive support system that promotes and motivate women in the workforce.

Business World

Amway sparks creativity in young minds by hosting virtual events to celebrate Children’s day

Nov 25, 2020 by Gouri Achary 0 Comments #Amway India, #Children's Day, #Gursharan Cheema, #Ms Jaswant Kaur

Amway India, one of the country’s leading FMCG direct selling companies, commemorated Children’s Day for the 12th consecutive year. The annual celebrations were hosted virtually across India with its 12 NGO partners as part of Amway India’s CSR program- Project Sunrise. Through this program, Amway supports the overall well-being of underprivileged children by providing them access to education, health and hygiene. Furthermore, Amway through its ‘Power of 5 Campaign’ is relentlessly working towards the cause of malnourishment in the children under the age of 5 years. The campaign focusses on bringing in the much-needed awareness and behavioural shift in mothers, caregivers and communities at large.

Embracing the new normal this year, Amway conducted the celebrations virtually with the aim to bring children together while maintaining social distancing. From workshops on Indian painting and cultural performances to virtual salad dressing and debate competitions along with story-telling sessions, Amway India organised several interactive activities that were geared towards empowering and encouraging the young ones.

In Delhi, Amway, in association with Deepalaya, encouraged and engaged the children to virtually participate in activities like Diya painting, pot painting, thumb painting, clay activity and have a fun-filled memorable Children’s Day. The event concluded with exciting gifts for all the participants.

Gursharan Cheema, Senior Vice President, North & South Amway India, said, “The most precious thing in this world is a smile on the face of a child and in light of this thought Amway India celebrates Children’s Day each year along with its NGO partners. In these unprecedented times, it is important to take a moment and appreciate the resilience shown by the young ones as they face a constantly evolving world. At Amway, our vision is to help people live better, healthier lives.

Through multiple initiatives under Project Sunrise, we have significantly enriched the lives of underprivileged children across India by helping them in their holistic development. It was heartening to see such enthusiastic participation and creativity showcased by all the children at the virtual event. We are proud to collaborate with our NGO partners and extend our support for the welfare of the children.”

Commenting on the occasion, Ms Jaswant Kaur, Executive Director, Deepalaya, Delhi, said, “Our aim was to give the children some time off and encourage them to interact with peers and teachers. Such activities help build confidence in the children and keep them engaged, which, we believe, is the need of the hour. We have received continued support from Amway India for our children over the years. We wholeheartedly thank Amway for organizing a fun-filled day that the children thoroughly enjoyed.”

Amway had introduced Project Sunrise in 2008 with a vision to help and empower underprivileged children in areas of education, health and hygiene. Under this project, the company currently works with more than three NGO partners across the country.

Business World

Amway India lights up this Diwali with holistic wellbeing; celebrates the festival with a virtual cook along session

Nov 16, 2020 by Gouri Achary 0 Comments #Amway India, #Amway Queen Cookware, #Debasish Majumdar, #dietary supplements, #Diwali, #Festival Thali’, #Nutrilite, #vitamins

In an endeavour to highlight the importance of healthy eating habits during the festive season, Amway India, one of the country’s leading FMCG direct selling company, hosted unique activities as a build-up to Diwali. The company organized, ‘Festival Thali’, a special virtual cook along with session for its direct retailer/ sellers and their customers across Maharashtra, Gujarat, Madhya Pradesh and Chhattisgarh with an aim to promote holistic nutrition and wellbeing while emphasizing on the benefits of a balanced diet.

The initiative received overwhelming participation with over 2000 people who joined the popular Chef as he highlighted the art of integrating nutrition in one’s diet, even while enjoying festive delicacies to ensure optimum nutrition. As social distancing continues to be the norm, consumers are eyeing online platforms to come together and celebrate festivals. Leveraging on this emerging trend, Amway India is reiterating the importance of holistic wellbeing while fostering the spirit of community in a socially distant world.

Commenting on the initiative, Debasish Majumdar, Regional Head – West, Amway India said, “Food is an intrinsic part of our lives and holds special relevance during festive seasons. Eating nutritious food during the festive season becomes especially challenging with scrumptious delicacies all around. With health and wellbeing becoming a pivot for consumers, Do it Yourself (DIY) has emerged as a striking trend as people experiment with integrating optimum nutrition with their daily diet. Keeping up with our ethos of helping people live better, healthier lives, we are providing online platforms for people to come together and celebrate festivals in a healthy way. Aligned with this, Amway India has developed a unique initiative to create memorable and engaging product experiences for our direct retailer/ sellers and their customers.”

During the virtual sessions, renowned Chef gave an exciting twist to traditional recipes and shared some quick and easy-to-make healthy festive recipes with Amway’s Nutrilite All Plant Protein using Amway Queen Cookware and Queen Wok. The event encouraged participants to focus on a balanced nutritional intake during the festive season. Amway Queen Cookware is an ideal choice for the health-conscious consumers looking to indulge in festivities as it has been developed with VITALOK™ and OPTITEMP™ technology that helps in retaining the taste and nutrition of the food. It also offers excellent cooking performance with almost zero oil usage.

Embracing the digital wave, Amway India has been creating engaging virtual experiences for its direct retailer/ sellers and their consumers to strengthen brand connect while building communities based on shared passions and interests. As a part of this, Amway commemorated the International Yoga Day by organizing a one-of-a-kind digital health and wellness festival focusing on yoga and holistic wellbeing. Amway India also launched its first-ever virtual fitness series, ‘Fit Hai to Hit Hai’ to promote and spread awareness about fitness and healthy living, through various engagement activities. The company further leveraged its evolving digital presence to celebrate the festival of Ganesh Utsav by organizing a unique online healthy cooking competition.

Amway’s Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand with a strong legacy of more than 80 years in the plant-based approach to supplementation. It is a brand of choice among health enthusiasts as it caters to the evolving demands of consumers through product innovations in nutrition and herbal nutrition range. The Nutrition range of products are specially created for people who want to stay healthy and to help them bridge the nutritional gap in their daily.