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Herbalife and United Way Bengaluru’s CSR Commitment to Transforms Lives in Vadavalli Gram Panchayat, Sultanpet Block, Coimbatore

Jan 29, 2024 by Sujata Muguda 0 Comments #Ajay Khanna, #Coimbatore, #Herbalife, #Rajesh Krishnan, #Sultanpet Block, #United Way, #United Way Bengaluru (UWBe), #Vadavalli Gram Panchayat

Coimbatore, January 29, 2024: In collaboration with NGO partner United Way Bengaluru (UWBe) and Vadavalli Gram Panchayat, in the Sulthanpet block of Coimbatore, Herbalife successfully rolled out an important initiative called Rural Rising, an integrated rural development program. Herbalife has continuously supported the program for the last three years in other districts of Karnataka and the Wayanad district of Kerala.

Herbalife Pic

Vadavalli Gram Panchayat, with a Human Development Index well below the state average, faced challenges in various areas. To complement the Gram Panchayat’s efforts, the Rural Rising initiative addressed critical needs such as education, health and hygiene, water, livelihood, and clean energy, areas where communities encountered significant challenges.

Today marked a significant milestone as the initiatives rolled out last year were inaugurated with distinguished guests, including, Honourable Additional Collector; Shri Vijaya Kumar and Smt. Revathi, Block Development Officers from Sultanpet Shri E. Francis Charles, Assistant Educational Officer; Smt. Murugeshwari, DPO, Sulthanpet; Govinda Raj, Panchayat President from Vadavalli; , Regional Head Herbalife, and United Way Bengaluru team.

Under Early Childhood Care and Education (ECCE), the initiative rolled out a program called Born Learning Campaign to create a conducive learning and development environment in Vadavalli and Akkanaickenpalayam Anganwadi Centres (AWCs). This involved upgrading AWCs, providing teaching and learning resources, establishing libraries, and enhancing the capacity of Anganwadi Workers and Helpers through ECCE training. Additionally, one Nutrition Garden was developed in an Anganwadi Centre, along with the creation of 10 household-level kitchen gardens. A total of 663 Nutrition kits were distributed to children and their families.

As part of the School Empowerment Initiative, support was provided to Akkanaickenpalayam Govt Primary School and High School. This included setting up solar-powered classrooms, contribution of library books, renovating staff rooms and classrooms, toilets for girls and boys and providing an incinerator for girls, meeting the schools’ specific requirements.

Awareness sessions were conducted as part of the hygiene intervention, and 228 hygiene kits were distributed to students and school staff. The awareness sessions helped students understand the importance of hygiene in their daily routines. The interactive session covered vital practices, such as handwashing before and after meals, maintaining clean and trimmed nails, and regular teeth brushing. During a follow-up community visit, it was discovered that children consistently used the kits, adhering to the instructions provided during the awareness session and educating their parents about hygiene and sanitation.

An Overhead Tank (OHT) was installed in collaboration with the Panchayat to ensure quality drinking water. A 60,000-litre OHT tank was constructed with the installation of pipelines, benefiting 250 households and enhancing the availability and accessibility of drinking water.

Support was provided to Persons with Disabilities (PWDs) under the livelihood and inclusion initiative. Eleven PWDs received livestock, three individuals received mobility vehicles, and a school-going boy received a hearing aid.

In the interest of renewable energy, 50 solar streetlights were installed. These solar streetlights enhanced safety and security for villagers and triggered a ripple effect of economic and social benefits, uplifting the entire community. In one of the many cases, Saranya, a beautician, faced challenges due to inadequate lighting until solar streetlights changed everything. Previously, commuting during early or late hours was challenging, relying on family members for accompaniment. Well-lit streets now allow her to work longer hours without fear, transforming her family’s financial condition. Supporting a family of six, Saranya can now invest in her business, expand services, and hire women from her village, contributing to the economic growth of her community.

A total of 1631 people will be directly benefitted through this initiative.

“Our approach is not just implementing good initiatives; it’s about empowering communities to take ownership, ensuring sustainability far beyond our involvement. The Rural Rising Program exemplifies our vision. In collaboration with our CSR partner, we created a sustainable legacy of positive change in the community by engaging and developing the capacities of local administration and community members, formed strategic partnerships, and meticulously planned for maintenance.”, said Rajesh Krishnan, Chief Executive Officer, United Way of Bengaluru.

Ajay Khanna, Senior Vice President and Managing Director, Herbalife India, said, “Our vision, shared with United Way Bengaluru, has transformed lives across Karnataka, Kerala, and Tamil Nadu for over three years. Today, Vadavalli Gram Panchayat in Coimbatore stands as a testament to that commitment. From upgraded Anganwadis to empowered PWDs, each milestone fuels our confidence. We see families securing livelihoods and children armed with renewed dignity and hope, inspiring us to push forward, building a brighter future, together.”

Business, News

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Aug 23, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #brand ambassador Mirabai Chanu, #CEO, #Chief Marketing Officer, #Mr. Anshu Budhraja, #Ms. Saikhom Mirabai Chanu

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country.

Commenting on the association, Mr. Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”

“Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.

Speaking about her association, Ms. Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.”

Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”

A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation.

The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

Health, News

Amway India Launches Nutrilite Vitamin C Cherry Plus

Jun 14, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #AnshuBudhraja, #CEO, #CMO

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of its Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country by introducing a product for special dietary use for individuals with weakened immunity. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support.

Commenting on the category, AnshuBudhraja, CEO, Amway India, said, “Today we find ourselves Amway Vitamin C Cherry plus reprioritizing our nutrition and immunity needs as we continue to fight this pandemic while making appropriate lifestyle changes. In the recent times we noticed, health-conscious and individuals with weakened immunity have shifted to preventive and smart healthcare to support their immunity and safeguard themselves. The global health crisis has resulted in a spike in demand for health and nutrition supplements and Vitamin C is one of them as it is known for its immunity supporting properties. Adults Vitamin C market in India was close to 185 Crores in 2020 and is growing with CAGR of 15%. Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for population with specific need we are targeting to generate more than 100 Crores in revenue by 2025.”

Further adding to the launch, Ajay Khanna, CMO, Amway India, said, “As per a recent survey, 50% of consumers reported taking more supplements to support their immune system in 2020 and the trend is here to remain for a longer period of time. Vitamin C is known to provide immunity supporting benefits along with its known antioxidant properties. Nutrilite’s new Vitamin C Cherry Plus provides slow, steady release of Vitamin C in the body for 8 hours as it is formulated with extended-release technology for improved utilization of Vitamin C for an all-day immunity support. The product is made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil. This product is intended for those adults who have a weakened immunity.”

Amway sources ingredients for its Nutrilite range of dietary supplements from certified organic farms. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country. Amway India has a comprehensive traceability plan which tracks the entire journey of seed to supplement ensuring that only the highest quality ingredients go into Nutrilite products. Nutrilite products offer assured levels of Purity, Safety, and Potency and are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.

About Nutrilite Vitamin C Cherry Plus:

• Made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil.
• A daily serving of one Nutrilite Vitamin C Cherry Plus tablet provides Vitamin C (400 mg) equivalent to 9 oranges or 8 lemons . Priced at MRP ofINR 1200.00 (incl. of all taxes), Nutrilite Vitamin C Cherry Plus will be sold exclusively by Amway Direct Sellers/Retailers across India and to know more, visit the company’s website www.amway.in.
• The extended-release technology in these tablets is one of its kind currently available in the market which makes Nutrilite Vitamin C Cherry Plus the first product in the category with this mechanism for individuals with weakened immunity.

Business World

Amway reiterates focus on addressing childhood malnutrition on World health Day

Apr 7, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Chief Marketing OfficerAmway India, #Director, #Dr. Y. Suresh Reddy, #SRF Foundation

New Delhi: Building on its global expertise in the nutrition and wellness domain, Amway India, one of the country’s leading FMCG direct selling companies, celebrated World Health Day with a national webinar on building a better tomorrow with a focus on nutrition in children. Organized in association with its NGO partner SRF Foundation, the virtual platform brought together policy experts, subject-matter experts, and industry leaders to discuss current challenges and opportunities in improving nutrition and health amongst children, especially those under 5.

As per the latest National Family Health Survey (NHFS), 18 of the 22 states and Union Territories (UTs) have recorded an alarming rise in the malnutrition condition of children under five. While each of the surveyed states and UTs reported 22 per cent or more stunted children, at least eight out of 342 surveyed districts registered more than 50 per cent prevalence of child stunting. Deliberating on such critical issues and the need to address inequities in access to health and nutrition, present at the conference were Ms Jyotika Kalra, Member, National Human Rights Commission, MrsRajbalaKataria, Joint Director, Women and Child Development Department, Haryana, Dr Sujeet Ranjan, Executive Director, The Coalition for Food and Nutrition Security (CFNS), Mr Ajay Khanna, Chief Marketing Officer, Amway India Enterprises Pvt. Ltd, DrSirimavo Nair, Professor in Foods and Nutrition, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Mr Basant Kumar Dube, District Immunization and Child Health Officer, Nuh and Dr Y. Suresh Reddy, Director, SRF Foundation.

Speaking at the conference,Ajay Khanna, Chief Marketing OfficerAmway India said, “The WHO theme* of World Health Day 2021 of building a fairer, healthier world is a clarion call to strengthen action in the best possible way to make lives healthier and better for every child in the country. Amway India is one of the foremost proponents of holistic nutrition and wellness. With our vision of helping people live better, healthier lives, we endeavor to make a tangible societal impact through multiple social initiatives. Aligned with Government of India’s National Nutrition Mission, Amway had introduced its globally acclaimed campaign, ‘Power of 5’ aimed to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral shift among mothers and communities at large. Leveraging the success of our pilot project in Kirari village, New Delhi, we are launching the second phase of this project with SRF Foundation in Nuh district, Haryana. Under this two-year program, we intend to benefit over 51,000 people including 15,000 children in the age group of 0-8 years. I truly believe that with similar meaningful partnerships and collaborations, we can achieve the vision of a healthy India.”
*World Health Day (who.int)

Commenting on the initiative, Dr. Y. Suresh Reddy, Director, SRF Foundation said, “Despite significant economic growth, India still bears an unacceptably high burden of malnourished children. We are focused on channeling our efforts to support and help as many children as we can. With this collaboration with Amway India, we have initiated the process of spreading awareness at the grassroots level regarding basic nutritional and hygiene practices. We are thankful to the team at Amway India for their unwavering support.”

About Power of 5 Campaign

Amway launched its globally successful community-based program ‘Power of 5’ as a pilot in India in collaboration with MAMTA HIMC. The program is targeted at the mothers and caregivers of children under the age of 5 years and aimed to improve the nutritional knowledge and practices inclusive of complementary feeding, hygiene practices, growth monitoring and dietary diversity through extensive educational interventions. The campaign further aims to identify and manage the malnourished children, and those with infections, by developing synergies among the service providers of associated departments (Integrated Child Development Scheme, Health and Sanitation) for improved services and timely referrals. The Power of 5 programme has benefitted over 40,000 beneficiaries including children below 5 years, frontline workers, parents, caregivers and community members. Through various interventions such as training programmes, awareness sessions, nutrition education programmes, Amway and MAMTA HIMC have been raising awareness amongst families about malnutrition in children under the age of 5 years.

Business World

India’s celebrated sports champions renew their commitment with Herbalife Nutrition

Jan 18, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #eight time winner of World Boxing Championship and Padma Vibhushan recipient, #Herbalife Nutrition, #Indian Badminton sensation, #Indian Table Tennis champion Manika Batra, #Lakshya Sen, #Mary Kom, #Vice President and India Country Head

Hyderabad: Herbalife Nutrition, the global leader in nutrition announced the renewal of contract with its sponsored athletes for the year 2021. The company is continuing its association with globally celebrated boxing champion and Padma Vibhushan recipient Mary Kom, Indian Table Tennis player and Rajiv Gandhi Khel Ratna Awardee Manika Batra and Indian Badminton sensation Lakshya Sen.

Herbalife Nutrition will continue to work closely with sponsored athletes to promote nutrition and wellness for high quality sports performance.

Herbalife Nutrition is a leader in developing scientifically researched products that fuel optimum athletic performance. The company continues to work towards promoting good health and nutrition in all the communities in which it is present.

“I absolutely love the Herbalife Nutrition family and their work towards promoting healthy active lifestyles in communities across India. Balanced nutrition and daily exercise are absolutely critical for everyone to stay healthy, especially in these turbulent times.” said Mary Kom, eight time winner of World Boxing Championship and Padma Vibhushan recipient.

On her continued association with Herbalife Nutrition, Indian Table Tennis champion Manika Batra, said “I believe that staying fit begins with eating healthy, dedication & being confident about yourself. Herbalife Nutrition with its powerful message on living a healthy active life and ‘building it better’ has always encouraged people to be their best possible self. It’s an absolute privilege to continue to be a part of Herbalife Nutrition family.”

Speaking about the announcement, Indian Badminton sensation, Lakshya Sen said, “This year, while many of us have realized the importance of healthy living, the secret to strengthening our immunity is to stay active, have a balanced diet and cultivate positivity. Balanced nutrition and staying active are just as important as training and hard work. I am honored to continue my association with Herbalife Nutrition to spread awareness about healthy active living and how one can build it better.”

Commenting on the development, Ajay Khanna, Vice President and India Country Head, Herbalife Nutrition, said, “Herbalife Nutrition is proud to continue its association with its sponsored athletes and be part of their incredible journey. There is a great synergy between our brand ethos and their values. Over the past two decades, we have encouraged the importance of nutrition in the creation of successful athletes. Through our association with these athletes, we aim to reinforce our commitment to build a better and stronger future for Indian sportsmen and sportswomen.”

“Balanced nutrition and an active lifestyle have become more important than ever. Our association will help us carry this message across the nation and help spread awareness, not just among the youth but across all age groups,” he added further.

Business World

Amway India offers customized skincare solutions; with the launch of Artistry Signature Select™ Personalized Serum

Sep 28, 2020 by Gouri Achary 0 Comments #Ajay Khanna, #Amway India, #Anisha Sharma, #Anshu Budhraja, #Artistry Signature Select™ Personalized Serum, #customized skincare solutions

New Delhi, 28 September 2020: Building on its leadership in the premium skincare category, Amway India, one of the country’s leading FMCG direct selling companies, launches a personalized skincare solution with Artistry Signature Select™ Personalized Serum. As India’s undisputed No.1 premium skincare brand, Artistry’s new launch marks its entry into the personalized skincare segment in the country.

Commenting on the launch, Anshu Budhraja, CEO, Amway India, said, “Personalization is an emerging trend in skincare today that Amway is spearheading through its innovative solutions that meet consumers’ specific and evolving skincare needs. We are witnessing a significant shift in consumer choices and consumption habits, especially in the beauty and skincare category. Reports suggest India’s FMCG market sales have returned to pre-COVID levels and was primarily led by the beauty segment . At Amway, we have started to witness a surge in the demand for products in our Beauty and Personal Care categories and we expect it to grow further in the coming quarters. In line with this, our Artistry brand has been continuously evolving to deliver performance-based personalized beauty and skincare solutions that are marrying the best of nature and the best of science.”

Commenting on the launch, Ajay Khanna, Chief Marketing Officer, Amway India, said, “There is an evolution in the beauty and skincare segment, with increasing interest in high performance and ingredient-driven skincare solutions. The Artistry Signature Select Personalised Serum is a result of intensive research that was conducted analysing over 32,000 faces from all over the world, to offer a high-quality skincare solution. With this launch, we are offering a revolutionary skincare solution for our consumers backed by the superior quality ingredients sourced from Amway’s Nutrilite botanical farms. We are confident that our newly launched Artistry Signature Select™ Personalized Serums will help bolster our hold in the premium skincare category and expect a growth of 42% by 2025 at a CAGR of 6% in India. Globally, the product has received a positive response from the consumers in solving more than one skincare need and we expect a similar trend in the Indian market.”

Speaking about the innovation, Anisha Sharma, Vice President – Beauty, Personal Care & Communities, said, “Through extensive research, Artistry™ scientists have seen how every woman has a unique combination of skin concerns and most of the women have multiple concerns. Ageing, dullness and dehydration are common skincare concerns that Indian women face today. With Artistry Signature Select™ Personalized Serum, we have created a personalised skincare solution to support the individual needs of each user, by allowing them to customize skincare to meet their needs. The product comes with five potent amplifiers, to address skincare requirements such as hydration, brightening, anti-wrinkle, firmness and spot corrector. Each selected amplifier adds its own highly concentrated ingredients and latest skincare technology to target specific and multiple skin concerns. Customers can select the multiple and specific benefits they desire up to 3, there are 25 possible combinations to treat every woman’s unique skin needs.”

The Indian beauty category is pegged at INR 204 billion, indicating the ongoing revival in the FMCG domain, led by the beauty category, as also indicated in a recent Nielsen report. With this background and current consumer requirements, Artistry’s Signature Select™ Personalized Serum is the perfect option for consumers looking to tackle specific skin concerns.

Artistry Signature Select™ Personalized Serum is a first of its kind skin care solution in the Indian beauty industry, infused with nature, perfected by science and personalized just for you. The product comes with one base serum and five amplifiers, created to address five top skin concerns. The base serum is powered by 100% Phyto-Infused Water, which is exclusive to Artistry, a first and only to the beauty industry. The base serum contains a blend of five Nutrilite – the world’s No. 1 selling vitamins and dietary supplements brand, sourced botanicals. Amway Nutrilite is a brand of choice among health enthusiasts as it continues to meet the ever-evolving demands of consumers through product innovations in nutrition and herbal nutrition range. Similarly, Amway plans to leverage Nutrition capabilities in the beauty and skincare category in line with customer trends to continue our growth trajectory.

The packaging innovation protects the amplifier formulas, ensuring its ingredients remain fresh until they are ready to be mixed. The product is competitively priced in the premium skincare market. For more details on the pricing basis your preferred serum combination please visit our website www.amway.in.

The Artistry Signature Select™ Personalized Serum will be sold through Amway Direct Retailer/Amway Direct Sellers or can also be purchased through a servicing Amway Direct Retailer/Amway Direct Seller by visiting www.amway.in. Amway India has also initiated virtual training sessions to familiarize its direct retailer/ direct sellers and educate them about the product, its USP and benefits.

Business World

Amway India encourages consumers to make healthy living a conscious choice, celebrates National Nutrition Week

Sep 21, 2020 by Gouri Achary 0 Comments #Ajay Khanna, #Gursharan Cheema, #National Nutrition Week

New Delhi, 21st September 2020: In an endeavour to highlight the importance of nutrition for healthy living, Amway India, one of the country’s leading FMCG direct selling company, celebrated National Nutrition Week. The celebrations were in line with Prime Minister Narendra Modi’s recent announcement on observing September as the Nutrition month under the National Nutrition Mission and converting it into a people’s movement. The efforts are aimed towards promoting healthy living, encourage a balanced nutritional intake coupled with a regular fitness regime to ensure one’s holistic wellbeing.

Commenting on the initiative, Ajay Khanna, Chief Marketing Officer, Amway India, said, “Today, health and wellbeing has taken precedence over everything else with a rise in awareness and appreciation for healthy living and strong immunity. Consumers are exploring newer ways to remain fit and healthy to further build awareness on this, we are creating innovative engagement platforms on how we can lead a better, healthier life by bringing nutrition centre-stage. At Amway, we strongly believe that smart healthcare provides unparalleled value to human life and believe that healthy living is a lifestyle choice and goes beyond just physical. In line with this, we are also celebrating September as the Nutrition month and has launched a unique month-long initiative ‘Cook for a Cause’. Under the initiative, Amway India employees and direct retailers/sellers have pledged to cook and donate meals to the needy to support the cause of addressing Childhood Malnutrition in India. I am proud that every day our organization practice ways of ‘helping people live better, healthier lives’, which has been a core philosophy for over 60 years now.”

Commenting on the initiative, Gursharan Cheema, Senior Vice President – North & South, Amway India, said, “Nutrition has taken the centre-stage and caused a shift in consumer perception towards preventive healthcare and immunity supporting products. The need for healthy living and proper nutritional intake has gained momentum. With a strong legacy of 80 years in supplementation and dietary support, we are uniquely placed to address evolving consumer demands real-time. In collaboration with our direct sellers, specifically health enthusiasts, we are building communities, bringing people together to engage and exchange knowledge on healthy living, benefits of a balanced diet along with the body’s nutritional requirement for its proper functioning. Therefore, our National Nutrition Week celebrations were aligned with PM Modi’s vision of promoting holistic nourishment in India. We are aligning all our efforts towards catering to the rise in demand for immunity supporting products and the growing awareness around the importance of nutrition among our direct retailer/sellers and their consumers.”

Amway India organized an array of virtual activities and sessions spread over a week to promote holistic wellbeing and educate the direct retailer/sellers and their consumers. During the nutrition week, Amway India emphasized the importance of a balanced nutritional diet and fitness for a healthy life, through virtual engaging sessions on Yoga, heart health and the importance of proper nutrition for women in different age-groups. Additionally, there were curated sessions on the fun at home workout challenges, virtual health & beauty consultation and a celebration with Nutrilite. During these sessions, health experts also highlighted the benefits of Amway’s products under its marque brands Nutrilite to support holistic wellbeing.

In the recent past, Amway India has organized multiple digital activities to promote healthy living and spread awareness around the importance of optimal nutrition. The company in June commemorated International Yoga Day by organizing a one of a kind digital health and wellness festival focusing on yoga and holistic wellbeing. Amway India also launched its first-ever virtual fitness series, ‘Fit Hai to Hit Hai’ to promote and spread awareness about fitness and healthy living, through various engagement activities. Embracing the wave of digitization, Amway has scaled up these initiatives by making them virtual to reach a larger set of direct retailers/sellers

Amway’s Nutrilite is a brand of choice among health enthusiasts as it caters to the evolving demands of consumers through product innovations in nutrition and herbal nutrition range. The Nutrilite range of dietary supplements are specially created for people who want to stay healthy and to help them bridge the gap in their daily requirements of vital nutrients.

Tag: Ajay Khanna