Archive: January 31, 2024

News

Join the ‘Gen Next’ Virtual Design Festival 2024 for preparing your design skills

Jan 31, 2024 by Sujata Muguda 0 Comments #AIDAT, #Collegedunia, #design skills, #Gen Next, #Virtual Design Festival 2024

Aspiring designers gear up for an unparalleled design journey with the “Gen Next” Virtual Design Festival 2024, a groundbreaking collaboration between Collegedunia and AIDAT. Scheduled from January to June 2024, this innovative initiative brings together over 50 leading design colleges across India to redefine design education through an immersive and transformative experience.

Virtual design festival 1

Get ready to enter the world of design :

The festival offers a diverse range of opportunities for participants to enhance their skills and creativity:

1. 30+ Master Classes for College Readiness:

Immerse yourself in the wisdom of design gurus, industry titans, HODs, deans, and professors. These master classes are tailored to prepare participants for the challenges of college-level design education.

2. Showcase Talent in 30+ Design Contests:

Participants can shine on the national stage by participating in design contests that encourage creativity and transcend conventional boundaries.

3. Connect with Design Icons for Career Guidance:

Exclusive sessions with design luminaries offer invaluable insights, providing personalized career guidance and shaping the creative destiny of aspiring designers.

4. 30+ Virtual Workshops for Expertise:

Dive into specialized workshops that promise hands-on learning, honing skills, and transforming participants into design maestros. These workshops provide practical learning experiences.

5. Brainstorm to Explore Design Horizons:

Stimulating sessions encourage out-of-the-box thinking, pushing the boundaries of design exploration and fostering innovation.

6. Personalized Prep: Choose 5+ Sessions/Month:

Tailor your learning experience by selecting a minimum of 5 sessions per month based on your interests, ensuring a focused and impactful learning journey.

How to Enroll:

Step 1 : Choose Your Sessions:

Select a minimum of 5 sessions per month via a user-friendly Google Form shared through email.

Step 2 : Complete the Registration Form:

Step 3 :Fill in your details to secure your front-row seat, ensuring you don’t miss this groundbreaking event.

Step 4 : Receive Confirmation:

Upon enrollment, receive a confirmation along with access details delivered straight to your inbox.

Step 5 : Participate in Contests:

Register to unleash your design prowess in monthly contests and showcase your creative genius.

AIDAT – Transformative Design Platform

In addition to the Virtual Design Festival, AIDAT introduces the All India Design Aptitude Test (AIDAT), India’s 1st National Level Design Entrance Exam. AIDAT serves as a transformative platform facilitating applications for prestigious design academics at nationally acclaimed universities. It provides a wealth of resources, including reading materials, design news, industry awareness, counseling, and invaluable career guidance.

Renowned universities participating in AIDAT offer a diverse array of diploma, bachelor, and master degree programs, making it the ultimate choice for design aspirants seeking excellence in various specializations.

Edinbox – Diverse Entrance Exams

Edinbox, a pioneer in education-focused media, goes beyond AIDAT to offer diverse entrance exams catering to various interests, including AIFSET, GMCET, and AIPMCET. These assessments open doors to global opportunities by collaborating with South Asian universities, providing aspirants with a pathway to higher education tailored to their passions.

Don’t miss the chance to be part of the most transformative design journey at India’s “Gen Next” Virtual Design Festival 2024. Join a community where creativity knows no bounds, and the future of design education is redefined!

News

PECUC Sparks National Conversation: Preserving the Future and Bringing Leaders Together to Protect Youth from Tobacco

Jan 31, 2024 by Sujata Muguda 0 Comments #Bhubaneswar Kalita, #Dr. Ranjeet Kar, #Mahesh Sahu, #Manas Padhy, #Muzibullah Khan, #Nikki Malik, #Niranjan Bishi, #PECUC, #Ranjan Kumar Mohanty, #Ranjeet Singh, #Safeguarding Future: Protecting Youth from Tobacco, #Sashmita, #Stuti Ranjan Pradhan, #Sujeet Kumar, #Sulata Deo, #Tobacco

New Delhi, January 31, 2024: People’s Cultural Centre (PECUC), a well-known non-governmental organization, in association with ‘Coalition of Tobacco Free Odisha’ organised a National Consultation on Safeguarding Future on January 30, at the Deputy Speaker Hall, Constitution Club of India, Delhi, in an important effort to stop the growing problem of youth tobacco use.

PECUC Sparks National Conversation 1

The title of the event, “Safeguarding Future: Protecting Youth from Tobacco,” was to provide a venue for inclusive collaboration between youth ambassadors, civil society organizations, healthcare professionals, and members of parliament. The primary objectives were to tackle pressing issues of youth tobacco use and to develop all-encompassing strategies for protection and prevention.

Prominent oncologist Dr. Ranjeet Kar illuminated the significant harm that tobacco causes to one’s health by highlighting its correlation with a range of cancers and other illnesses that not only affect individuals but also effect everything from female infertility to cardiac arrest.

Advocate Ranjeet Singh emphasized the youth’s dual position as both the problem and the solution. He underlined the necessity of strict laws, such as prohibiting the sale of single sticks and hukka bars. Mr. Singh exhorted the younger generation to speak up for change and be instrumental in changing the way society views tobacco.

A number of Parliamentarians took an active part in the conversations. Mahesh Sahu, Member of Parliament, underlined that, in light of the enormous medical expenses linked to tobacco-related illnesses, both the central and state governments must work together to reduce tobacco usage.

Niranjan Bishi ,MP emphasized the need of raising awareness among children enrolled in school while endorsing the effort to rid Odisha of tobacco use.

PECUC Sparks National Conversation 2

While appreciating PECUC’s efforts, Sulata Deo, Member of Parliament, suggested stringent laws along with strengthening COTPA and strict vigilance of sale of tobacco products close to colleges and schools.

Stuti Ranjan Pradhan, Manas Padhy, Nikki Malik, Sashmita and other Youth Ambassadors of different states suggested to increase the legal age of tobacco usage to 21,raise the price of tobacco and outlawing the sale of single stick .

Sujeet Kumar, Member of Parliament, said, ” We need stringent law.We also need to work at ground level towards this as we are in direct contact with the people .

Bhubaneswar Kalita, Member Rajya Sabha, praised PECUC’s initiative and suggested a multipronged strategy to establish a tobacco-free India that includes laws, levies, public health initiatives, and community campaigns.

Muzibullah Khan, Member of Rajyasabha Odisha, said that smoking has become a fashion among youngsters. Foremost, the parents should guide their children about its repercussions. We all need to work together for bringing desired change.

Ranjan Kumar Mohanty, Secretary, PECUC welcomed the guests and moderated the event. Anuradha Mohanty, Executive Director of PECUC, thanked everyone for coming, especially the young people, for supporting the effort and a tobacco-free society as the event came to an end.

Business

Pre-Budget 2024 expectations Quote – Rajarshi Bhattacharyya

Jan 31, 2024 by Sujata Muguda 0 Comments #ProcessIT Global, #Rajarshi Bhattacharyya

Rajarshi Bhattacharyya, Co-Founder, Chairman, and Managing Director, of ProcessIT Global shares his expectations from the Union Budget 2024

While major announcements may be deferred until after the 2024 General Elections, the upcoming budget presents a key opportunity to lay the groundwork for the country’s future economic growth. As India solidifies its position as the world’s third largest startup ecosystem our global impact is undeniable, yet there is untapped potential to create a even more conducive environment for entrepreneurs.

Allocating increased funds specifically for startups in Digital Transformation and Cybersecurity Services is vital. There is an urgent need for additional incentives for Research and Development, robust cybersecurity measures, and technology-driven solutions, particularly in light of the escalating threat landscape.

Strategic investments in the further development of cybersecurity technologies are imperative, empowering both businesses and consumers to actively contribute to the digital economy. The imperative to cultivate a talent pool capable of addressing evolving cyber threats is evident. The government’s role is crucial, and it must provide tax breaks for startups to attract and retain talent through comprehensive employee skilling and training programs.

Tax policies must support businesses by allowing the carry-forward of losses and accommodating employee stock options, ensuring sustained health of the startup ecosystem. Simplifying GST procedures can eliminate complexities, fostering compliance, and facilitating the robust growth of tech startups.

Collectively, these measures fuel innovation, propel further growth and guarantee sustainability in the country’s dynamic startup landscape.

Business

Infiniti Mall foresees a focus on retail and priority sectors in Union Budget 2024

Jan 31, 2024 by Sujata Muguda 0 Comments #Gaurav Balani, #Infiniti Mall

Pic - Gaurav Balani, DGM - Marketing, Infiniti Mall (A Division of K Raheja Realty) (1)

Sharing his thoughts on the upcoming Union Budget 2024, Mr. Gaurav Balani, DGM-Marketing, Infiniti Mall shares, “Multiple aspects are at play inorder to ensure and create a holistic experience for our patrons in the mall considering customers are the cornerstone of any business. With an inflation rate of 5.69% recorded in December 2023, it is necessary for the upcoming Union Budget to counter new policies, which in turn will help maintain consistency in customer demand and business for retail centers. Further, we also wish for a decent reduction in tax slabs for retailers, with the endeavor of maximizing overall sector growth.

We also anticipate the budget to address technological integration for retail centers, which fasten the pace of mall-wide adoption, which could assist us in improving operational efficiency and improving turnaround time. A policy on training retail workforce to gain the skills to utilize technology and effectively meet objectives, would be noteworthy. Lastly, we look forward to some positive announcements in the commercial leasing and green retail space, for us to ensure sustainable long-term growth.”

Business

Pre – budget 2024-’25 Quote || Mr. Sachin Sharma, Founder and Director – Gem Enviro Management

Jan 31, 2024 by Sujata Muguda 0 Comments #Gem Enviro Management, #Sachin Sharma

Mr. Sachin Sharma, Founder and Director - Gem Enviro Management Limted

Quote by Mr. Sachin Sharma, Founder and Director – Gem Enviro Management Limited on the expectation from the Union Budget 2024:

“In the preceding year’s budget, the government strategically positioned ‘Green Growth’ as a pivotal focus within the comprehensive ‘Saptarishi’ framework, allocating a substantial Rs 35,000 crore for priority capital investment to achieve net zero emissions by 2070. Despite these commendable initiatives, challenges persist in effectively streamlining waste management processes, notably in handling plastic waste. In anticipation of the upcoming budget, industry stakeholders are optimistic about the prospect of a revision in the 18% GST on plastic input material, reverting to the previous rate of 5%.

Furthermore, with climate action occupying a central position in India’s G20 agenda and the notable Green Credit Initiative taking center stage at COP28, the government’s unwavering commitment to sustainable growth and effective waste management is unmistakable. However, there exists a compelling opportunity to amplify support for the recycling of plastic and e-waste management industries, a move that could substantially strengthen and propel these sectors toward heightened sustainability.

As the nation looks forward to the forthcoming budget, stakeholders eagerly anticipate targeted measures that will not only reinforce the foundations of the waste management ecosystem but also align with the broader aspirations of a greener and more sustainable India. The nation’s waste crisis necessitates immediate intervention. Governments should consider allocating funds for advanced waste management solutions, such as waste-to-energy plants, enhancing waste management infrastructure, optimizing supply chains, and providing incentives for businesses to adopt sustainable practices”.

Business

Global Expansion: UPI Transactions Chart a Path into International Digital Payments Landscape

Jan 31, 2024 by Sujata Muguda 0 Comments

pexelsJan 31: The Unified Payments Interface (UPI) is a real-time payment system developed by the National Payments Corporation of India (NPCI) that enables seamless and secure transactions across multiple bank accounts. UPI has revolutionized the digital payments landscape in India, with tremendous growth in Digital payments at 13.24% in FY23, as per RBI index. Also, the digital payments transactions reached over 11,660 crores in the Financial year 2023.

But UPI is not just a domestic phenomenon. It has also opened up new avenues for cross-border payments, allowing Indian users to send and receive money from abroad with ease and convenience. UPI transactions are now available in 10 countries, including the US, UK, Canada, Australia, Singapore, UAE, Qatar, Bhutan, Nepal and Sri Lanka.

How does UPI work for international payments?

UPI works for international payments in two ways: inward remittances and outward remittances.

Inward remittances are when foreign users send money to Indian users through UPI. This can be done by using any of the UPI-enabled apps such as Google Pay, PhonePe, Paytm, WhatsApp, or BHIM. The foreign user simply needs to enter the recipient’s UPI ID or scan their QR code and authorize the payment with their PIN. The money is instantly credited to the recipient’s bank account in Indian rupees.

Outward remittances are when Indian users send money to foreign users through UPI. This can be done by using apps that have partnered with NPCI and foreign banks or payment service providers. For example, PhonePe has partnered with ICICI Bank and Wise (formerly TransferWise) to enable UPI-based outward remittances to over 200 countries. The Indian user simply needs to enter the recipient’s bank account details or email address and authorize the payment with their PIN. The money is converted to the recipient’s currency and credited to their bank account within minutes.

What are the benefits of UPI for international payments?

UPI offers several benefits for international payments, such as:

  •  Low cost: UPI transactions are free or charge a nominal fee compared to traditional methods such as wire transfers or money transfer operators that charge high commissions and exchange rates.
  •  Speed: UPI transactions are processed in real time, unlike other methods that can take days or weeks to complete.
  •  Convenience: UPI transactions can be done from anywhere and anytime using a smartphone and an internet connection, without the need for physical documents or visits to banks or agents.
  •  Security: UPI transactions are encrypted and authenticated by multiple layers of security, such as biometric verification, PINs, and virtual IDs, reducing the risk of fraud or theft.
  •  Transparency: UPI transactions provide clear and instant confirmation of the status and amount of the payment, along with the exchange rate and fees applied.

What are the challenges and opportunities for UPI for international payments?

UPI has made significant strides in facilitating international payments, but it also faces some challenges and opportunities for further growth, such as:

  •  Regulatory compliance: UPI has to comply with the regulations and norms of different countries and jurisdictions, which may vary in terms of KYC (know your customer), AML (anti-money laundering), CFT (combating the financing of terrorism), and data protection requirements.
  •  Interoperability: UPI has to ensure interoperability with different payment systems and platforms across the world, which may have different technical standards and protocols.
  •  Awareness and adoption: UPI has to increase awareness and adoption among both domestic and foreign users, who may be unfamiliar with or reluctant to use a new payment method.
  •  Innovation and competition: UPI has to keep innovating and improving its features and services to meet the evolving needs and expectations of its users, while also facing competition from other payment methods such as cards, wallets, cryptocurrencies, and blockchain.

UPI has emerged as a game-changer for digital payments in India, and it has the potential to do the same for international payments. By leveraging its unique advantages of low cost, speed, convenience, security, and transparency, UPI can chart a path into the global digital payments landscape and create new opportunities for trade, commerce, and remittances.

By
Sujata Muguda
Shreyas WebMedia Solutions

Business

Cymulate Bolsters Leadership Team

Jan 31, 2024 by Sujata Muguda 0 Comments #Cymulate, #Eyal Wachsman, #Grunewald, #Kahnrose, #Levitin

Cymulate Bolsters Leadership Team: Appoints New Chief Marketing Officer, Chief of Staff and General Counsel

BANGALORE- January 31, 2024 – Cymulate, the leader in exposure management and security validation, announced today the addition of three new members of its leadership team, including two C-level executive positions. These new appointments introduce Margo Kahnrose as Cymulate’s Chief Marketing Officer (CMO) and Katia Levitin as Chief of Staff. Eynat Grunewald, the Company’s General Counsel, has also been elevated to Cymulate’s management team.

Cymulate Bolsters Leadership Team Appoints New Chief Marketing Officer, Chief of Staff and General Counsel

“As we continue towards our next stage of growth, we are thrilled to enhance our leadership team with experts in their respective fields,” said Eyal Wachsman, CEO and Co-founder of Cymulate. “Margo, Katia, and Eynat each bring fresh perspectives and deep expertise within their areas of focus, and I look forward to working closely with each of them to best serve our customers, employees and key stakeholders.”

Margo Kahnrose, named a Stevie Awards winner of Female Executive of the Year in Business Services (2021), has 20 years of experience in marketing and brand management. Prior to Cymulate, she served as CMO at Skai, an omnichannel marketing platform, and has previously held leadership positions at Kenshoo and SpotHero. Kahnrose is an established and proven marketing leader with a track record of building effective brands and campaigns for tech companies through authentic storytelling, demand generation and strong team collaboration.

“As threat landscapes widen, it is increasingly evident that constant security validation is the only way to clearly identify your organization’s practical risk and what to do about it. Cymulate is leading the industry towards maximizing the effects of security investments with better resilience and agility,” said Kahnrose. “I look forward to working closely with the leadership and marketing teams to continue to shape our messaging and brand position in the market so that it effectively reaches those in need of our technologies.”

As Chief of Staff, Levitin will oversee strategic operations and cross-functional collaboration, enhance workflow efficiencies, and work alongside the CEO and the executive team to better refine and execute Cymulate’s goals and mission. Levitin has more than 15 years of experience delivering high-quality results within the technology, fintech, and advertising industries. Prior to joining Cymulate, Levitin served as Chief of Staff for Voyager Labs and AvaTrade. She has also worked in similar business operation positions for Bidalgo (acquired by ironSource) and Amdocs.

“Cymulate’s remarkable growth and widespread usage is a testament to how successful the organization is at aiding security teams in measuring and tracking the effectiveness of their controls and defenses,” said Levitin. “As Cymulate rapidly expands globally, ensuring that we are scaling internal operations sufficiently to meet the growing needs of our customers and our organization’s strategic goals will be a top priority in order to remain a leader in the cybersecurity space.”

Eynat Grunewald has also been promoted to the company’s management team as General Counsel. In this role, Grunewald will continue overseeing legal matters, providing strategic legal counsel and guidance to the management team, managing legal risks, ensuring regulatory compliance, and supporting the company’s innovation and growth. Grunewald has more than 10 years of legal experience and prior to joining Cymulate, was a senior associate at Shibolet & Co.

“I am thrilled to continue my journey with the Cymulate team, a dynamic force in the cyber industry,” said Grunewald. “By integrating technological, business and legal needs, working together to drive innovation and navigate challenges, we will continue to support the company’s ongoing success.”

Business

p0 launches from stealth with $6.5m to stop catastrophic software failures using Generative AI

Jan 31, 2024 by Rekha Nair 0 Comments

NYC, New York – January 31, 2024; In an increasingly competitive and malicious environment vulnerabilities in enterprise codebases can lead to catastrophic security failures. Many times these can be fatal for businesses built on a foundation of customer trust and reliability. Data security is the most fundamental promise that a business can make to its users. Despite this, we have grown accustomed to hearing about massive data exploits on an almost daily basis. It is logical that recent research has found that 71% of software engineers are concerned about software reliability at their workplace.

p0 has launched from stealth and today announces that it has raised $6.5m from Lightspeed Venture Partners with participation from Alchemy Ventures to help stop catastrophic software failures. p0’s proprietary technology leverages Large Language Models (LLMs) to identify safety and security issues in software before it is ever run in a production environment. p0’s technology provides a single-click solution with no need for additional user configuration.

p0 can handle a wide range of software issues including data integrity issues and validation failures (including those affecting data security), alongside speed and timeout issues. p0 noiselessly surfaces intelligent and actionable output far more effectively than traditional software reliability and security solutions. Through developer teams simply connecting their Git code repositories to p0, they can rapidly gain insight beyond what traditional rule-based static analysis tools can provide – with the ability to run code scans in just 1-click.

Prakash Sanker, Co-Founder and CTO of p0 said: “Across the world, recent catastrophic software failures have led to real-world impact on human life and poor outcomes for businesses. At p0, we are determined to stop these safety and security issues affecting our society. Leveraging AI, we can go further than traditional software reliability and security tools to ensure society sees the benefits of technology with less risk.”

Kunal Agarwal, Co-Founder and CEO of p0 commented: “We’re building a phenomenal team and product at p0, all focussed around protecting our clients and their users the damage that software vulnerabilities and reliability bugs can cause.

“As software becomes more intricate and pervasive, the importance of robust testing and reliability checks has never been more apparent. p0 is here to fundamentally change how organisations tackle these challenges head-on by harnessing the analytical power of AI. Our innovative approach empowers developers to write safer, more secure code thereby pre-empting serious run-time failures and exploits..”

Before founding p0, Sanker studied maths and computer science at Stanford University and worked at companies including Palantir. Agarwal, an economics graduate from Harvard College, has previously founded a company backed by Lightspeed, Priority Vendor Technologies, which was acquired by Kansas-based C2FO in 2019.

p0 will use the capital to develop its product further, as it seeks to gain adoption from more users and build its team further.

Hemant Mohapatra, Partner at Lightspeed, commented: ““At Lightspeed we’ve backed over 50 companies using generative AI to create new markets and upend old ones. p0’s cutting-edge approach to code and API security is unique and amongst the first ever truly LLM-native ways of solving this age-old and ever-evolving problem. We are excited to have incubated and backed them from when this was just an idea on paper”

Business

Advancing EV Innovation: TCCI Manufacturing Showcases at MACS Trade Show

Jan 31, 2024 by Rekha Nair 0 Comments

January 31, 2024, Decatur, Illinois —TCCI Manufacturing, a global pioneer in electric compressor technology for commercial and same-day delivery vehicles, will be participating in the 2024 MACS Annual Training Event & Trade Show in Orlando, Florida. This three-day event, scheduled from January 31 to February 3, is renowned as the only mobile A/C product-specific trade show in the United States, making it a key event for professionals in the automotive, light-duty trucks, heavy-duty, and off-road vehicle sectors.

TCCI will showcase its cutting-edge electric compressor lineup at Booth 306 where attendees will have the opportunity to explore a range of electric, swash and wobble plate compressors that meet the evolving needs of customers. TCCI offers the largest range of capacity and voltage of any compressor manufacturer in the EV market with products spanning from 2kw to 30kw and 24V to 850V, allowing OEMs to optimize their systems to achieve the lowest charging times in the industry. Our 850V range of compressors is designed to run at 8500 RPM, allowing them to be more reliable, lighter weight and the most cost-effective compressor solution available. Our low voltage signals can handle both 12V and 24V within the same unit, allowing OEMs that have both European and North American applications to cost-effectively maintain their development programs even when voltages vary by market.

In addition to its products, TCCI is proud to announce the re-election of Charlie Roberts, TCCI Director of Sales, to the Mobile Air Climate Systems Association Board of Directors. With an impressive 31 years of experience in the automotive and heavy-duty industry, Charlie’s commitment to progress and excellence has been a driving force behind TCCI’s success.

“As someone deeply invested in the mobile A/C industry, it’s truly an honor to not only serve on the Board of Directors for MACS but also to endorse and encourage participation in the upcoming MACS Annual Training Event,” said Roberts. “Being a part of the MACS community is more than just an individual honor—it’s about fostering a network of professionals united by shared interests and experiences, collectively steering the industry towards progress and innovation.”

TCCI invites all attendees to visit Booth 306 to view its product line and learn about the new EV Innovation Hub in Decatur, Illinois. This innovative hub, adopting a three-tiered approach to advancement, includes the CCIR – a state-of-the-art R+D facility designed to enhance high-profile research and support testing, technology advancement and full-scale climatic testing for high-voltage systems, battery cooling and both A/C and heat pumps for EVs.

The EV Innovation Hub will also feature a state-of-the-art electric compressor production line and the EV + Energy Workforce Training Academy, a collaborative initiative with universities and community colleges providing students with an immersive learning experience, allowing them to work alongside industry experts in a real-world setting and positioning them for success in the rapidly evolving electric vehicle and clean energy industries.

Business

Singer India Introduces the M3330 Sewing Machine, A Global Best Seller in India

Jan 31, 2024 by Sujata Muguda 0 Comments #M3330 Sewing Machine, #Rakesh Khanna, #Singer India, #Singer India Limited

31 January 2024, India: Singer India Limited, a company with a 170-year legacy and a leading manufacturer of sewing machines and home appliances, announced the launch of its global bestseller – M 3330, with an iconic Blue color, exclusively on Amazon India.

The M3330 strengthens and adds value to the company’s strong fashion maker portfolio. Singer India is confident that the future growth of the fashion maker line will dominantly occur in the online space, with the new segment of customers who are essentially into crafting, sewing, and becoming DIY enthusiasts, wanting to make purchases for easy to use and good-looking products with easy and convenient payment options. The company’s fashion maker line has also been witnessing a steady growth in offline channels, especially in the southern market. To support the learning of the craft of sewing and stitching, which the company believes is an important life skill just – it is offering, with every purchase of M 3330, complimentary online sewing classes valued at Rs. 2,500, allowing the customers to learn the craft anytime and anywhere.

The Singer M3330 offers a comprehensive sewing solution equipped with 97 stitch applications and an exceptionally powerful 70W motor enabling 800 stitches per minute. Its user-friendly design and advanced features ensure a highly customized stitching experience, making it convenient to be used by both beginners and professionals. In addition to its advanced features, the M3330 offers added value to customers. The machine can be purchased with easy EMI options and comes with a 2-year warranty, supplemented by after-sales services including a free home demonstration. Priced at Rs. 17,999 on Amazon India, M330 will target the rising community of DIY enthusiasts, within a market projected to reach USD 979,880 million by 2029, growing at a CAGR of 4.4%. (source: Valuates Reports).

The launch on Amazon also highlights the strategic role that digital e-commerce will play in shaping the future trajectory of the brand. So far, select models of the fashion maker portfolio are available on two of the largest ecommerce players and the company has witnessed a steady increase in sales across the two channels.

Said, Rakesh Khanna, Managing Director, and Vice Chairman of Singer India, “Singer India is embarking on a journey of growth and progress, we are introducing global bestsellers and innovative machines very soon equipped with state-of-the-art technology to strengthen our market share. With our existing fashion maker line witnessing robust growth, the introduction of the M3330, which has done well globally will add strength to our Indian portfolio and with this we have brought home a machine which has made sewing enthusiasts across key markets appreciate the ease and convenience of using the machine.”

He further added, we are placing a strong emphasis on fortifying our digital strategy, with this launch, we have the confidence in reaching to a younger audience who are looking out for products which are designed well, are functional and easy to use. With its iconic blue color and an exclusive debut on e-commerce platform, we are confident that this will evoke a strong desire among the younger set of audience aspiring to embrace the art of stitching and sewing.”

As the first big launch for the year, Singer India unveiled the launch campaign with an exciting teaser on Instagram, Facebook, X, LinkedIn and Youtube followed by the official launch video on Amazon Instagram, Facebook, X, Youtube and LinkedIn. To further generate buzz and excitement which the machine has already managed to receive in India, Singer India plans to launch a contest #TurnOldtoBold across their official Instagram, Facebook and X handles.