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Business

NRF 2024: Retail’s Big Show Asia Pacific Concludes with Stellar Attendance and Industry Participation

Jun 18, 2024 by Mansi Praharaj 0 Comments #Chief Marketing Officer, #Managing Director, #Mette Krogh, #NRF 2024, #President, #RELEX Solutions, #Retail's Big Show Asia Pacific Concludes with Stellar, #Ryf Quail, #Singapore, #Wumei Technology Group, #Xu Ying

SINGAPORE, June 18, 2024 — The inaugural NRF 2024: Retail’s Big Show Asia Pacific, organised by the National Retail Federation (NRF) in the U.S. and global event organiser Comexposium, successfully wrapped up with stellar attendance and a resounding impact on the future of retail. Held at the Sands Expo and Convention Centre in Singapore on June 11-13, the three-day event attracted over 7,000 registrations and participation from 238 exhibitors from across Asia Pacific and the globe.

Themed “Fast Track Your Success”, NRF 2024: Retail’s Big Show Asia Pacific featured more than 100 speakers across 60 sessions, including keynotes, panel discussions, special programmes and tours, addressing the latest trends, technologies, and strategies transforming the retail landscape in Asia Pacific.

Industry leaders from renowned companies such as AEON Group, Amazon, Coca-Cola, Central Retail Corporation (Thailand), Domino’s, Fast Retailing (UNIQLO), Hermès, Mastercard, Moët Hennessy, Puma, Lotte Corporation, and Wumart, among others, shared their insights on topics ranging from omnichannel retailing and sustainable practices to the integration of artificial intelligence (AI) and the evolution of customer experience.

“NRF 2024: Retail’s Big Show Asia Pacific met our expectations as an exhibitor in areas of attendance, thought leadership and influence. It’s clear that this event is a pivotal platform for driving the future of retail, fostering meaningful connections and sparking transformative ideas,” said Mette Krogh, Chief Marketing Officer, RELEX Solutions. “We are looking forward to leveraging the invaluable insights and connections gained at the event to propel our initiatives for Asia Pacific forward.”

One of the highlights of NRF 2024: Retail’s Big Show Asia Pacific was the NRF Innovation Lab, showcasing the most visionary retail technologies available on the market today. Attendees had the opportunity to experience firsthand the advancements in areas such as AI, augmented reality, data analytics and Web3, which were set to power the new retail in the digital age.

“As a speaker, I was impressed by the breadth of topics covered and the depth of expertise shared at the conference,” said Xu Ying, President, Wumei Technology Group. “The showcase of retail solutions at the expo, and the exchange of innovative ideas and best practices, have left a lasting impact. NRF 2024: Retail’s Big Show Asia Pacific has not only set a new standard for industry events but also solidified its influence as a cornerstone for retail thought leadership and innovation.”

“The warm and favourable reception we have received from the retail communities spanning across India, Japan, China, the Philippines, Vietnam, and New Zealand strongly indicates a significant demand for a pan-regional retail event,” said Ryf Quail, Managing Director, NRF 2024: Retail’s Big Show Asia Pacific, Comexposium. “The energy and enthusiasm from participants have been incredible, underscoring the dynamic and evolving nature of the retail industry in the region. We are proud to provide a platform for knowledge exchange, networking, and innovation that drives the industry forward.”

Looking ahead, NRF is excited to announce that NRF 2025: Retail’s Big Show Asia Pacific will take place on June 3-5, 2025, at the same iconic venue in Singapore. The upcoming event promises to build on the success of this year’s show, with even more visionary speakers, pioneering technologies, and unparalleled networking opportunities.

Rebooking has commenced for existing exhibitors now. For new exhibitors, bookings will open from July 1, 2024. Retail professionals, technology innovators, and industry stakeholders are encouraged to mark their calendars and join the largest and most influential retail conference in the Asia Pacific region.

Business

Xiaomi 14 CIVI, Co-engineered with Leica, Debuts in India: Camera-Centric Powerhouse

Jun 13, 2024 by Sujata Muguda 0 Comments #a global leader in technology and innovation, #Anuj Sharma, #BENGALURU, #Camera-Centric Powerhouse, #Chief Marketing Officer, #Co-engineered with Leica, #Embracing Nature's Tranquillity, #h Leica's Partnership and Xiaomi's AI Capabilities, #TMSC, #Xiaomi, #Xiaomi 14 CIVI, #Xiaomi 14 Series, #Xiaomi India

Bengaluru , June 13, 2024: Xiaomi, a global leader in technology and innovation, unveils the Xiaomi 14 CIVI, a stunning addition to the acclaimed Xiaomi 14 Series. Co-engineered with Leica, Xiaomi 14 CIVI takes forward Xiaomi’s legacy in mobile imaging and smartphone photography. The Xiaomi 14 CIVI doubles-down on camera performance while seamlessly inheriting the iconic design language of the Xiaomi 14 Series, marking a significant evolution in the flagship segment. This demonstrates Xiaomi’s ongoing commitment to making cutting-edge innovations available to everyone.

Xiaomi 14 CIVI (2)

“Building on the phenomenal success of the Xiaomi 14 Series, co-engineered with Leica, we’re excited to announce the latest addition of the Xiaomi 14 CIVI to the line-up”, says Anuj Sharma, Chief Marketing Officer, Xiaomi India. “The Xiaomi 14 Series pushed the boundaries of smartphone photography, innovative design and unmatched performance. Our aim was to expand these latest innovations to a wider audience. With the launch of Xiaomi 14 CIVI, we are rewriting the rules of innovation and redefining what a smartphone in this segment can offer. It delivers a complete flagship experience, from its stunning design to its everyday performance that surpasses benchmarks, all equipped with the best cameras we are offering in this segment. The Xiaomi 14 CIVI isn’t just a phone; it’s a statement.”

A Symphony of Design and Comfort

The Xiaomi 14 Series has redefined mobile excellence with its captivating design and cutting-edge technology. With the Xiaomi 14 CIVI, Xiaomi seamlessly integrates with the series’ design language while carving its own unique path.

1. Matcha Green: Embracing Nature’s Tranquillity

Inspired by nature, Matcha Green features high-end Nano tech vegan leather for exceptional wear resistance, skin-friendly feel, and easy cleaning. It inherits the Xiaomi 14 Ultra’s anti-yellowing and anti-peeling properties for lasting beauty. A revolutionary 64% bio-based carbon material derived from sustainable sources, creates a unique parquet pattern on each phone, making every Xiaomi 14 CIVI Matcha Green one-of-a-kind.

2. Cruise Blue: A Breathtaking Blend of Blues

The Cruise Blue embodies the awe-inspiring beauty of two distinct bodies of water merging into a mesmerizing blue. Xiaomi has meticulously crafted the underlying patterns beneath the glass, ensuring a smooth surface while maintaining the visual depth. An exceptional Anti-glare glass completes the package, effectively resisting fingerprints and smudges for a pristine look.

3. Shadow Black: Understated Elegance with a Stellar Twist

For those who appreciate sophisticated simplicity, the Shadow Black offers a timeless masterpiece. This features a smooth-to-the-touch Anti-glare glass with a sophisticated matte effect, resisting fingerprints and smudges. All three variants of the Xiaomi 14 CIVI boast color-matched metal frames for a unified and premium look.

Beyond aesthetics, the 14 CIVI prioritizes user comfort. By leveraging its unique materials, Xiaomi has achieved an incredibly lightweight design at just 177 grams and 7.4 mm thickness. The phone’s unique quad-curved body finish makes it one of the most comfortable phones to hold. In fact, it’s the sleekest device in its segment.

A Flagship Display Experience

Xiaomi 14 CIVI boasts a groundbreaking floating Quad-curve display, inherited from the Xiaomi 14 Ultra. This innovative design seamlessly merges aesthetics with practicality, achieving a perfect balance between stunning visuals and comfortable use. It’s one of the first displays of its kind in this segment, offering a truly immersive viewing experience. The display features a smooth 120Hz refresh rate for seamless scrolling, while Dolby Vision® certification and support for a staggering 68+ billion colors support a cinematic viewing experience. Xiaomi 14 CIVI is also equipped with Gorilla® Glass Victus® 2 for the screen that has added heightened durability for long-term use.

Powerhouse of Seamless Performance

At the heart of the 14 CIVI lies the new generation flagship Snapdragon 8s Gen 3 chipset. This processor prioritizes a best-in-class ISP (Image Signal Processor) to deliver the exceptional Leica camera experience that users love. Built on the 4nm TMSC process and featuring an X4 super-core and Qualcomm Triple ISP 18-bit technology, the Snapdragon 8s Gen 3 sets a new standard for speed and efficient power usage.

Xiaomi 14 CIVI boasts an incredible battery life of 4700mAh, lasting up to more than a day on a single charge. With 1600 charge cycles, it maintains 80% health even after 4+ years of heavy use. The in-box 67W Turbo charger ensures full power in no time. The phone is equipped with LPDDR5X RAM, up to 12GB, and UFS 4.0 storage, up to 512GB, ensuring everything runs smoothly and loads at lightning speed.

Powered by Xiaomi’s HyperOS, Xiaomi 14 CIVI promises to deliver a user experience like no other. With HyperOS, users can expect a personalized, secure, and powerful experience that sets a new standard for mobile connectivity.

Capture Cinematic Moments with Leica’s Partnership and Xiaomi’s AI Capabilities

Xiaomi 14 CIVI elevates the smartphone photography experience, joining the Xiaomi 14 and Xiaomi 14 Ultra in featuring a Leica Summilux lens. It features optically stabilized 50MP f/1.63 Light Hunter 800 primary sensor helping in capture stunning details and vibrant colors in any lighting. This combination creates a beautiful, natural bokeh effect with a shallow depth of field, taking the outcome to new heights. Like other Xiaomi x Leica devices, the 14 CIVI also excels in portrait mode. Capture stunning portraits at 50mm with the dedicated telephoto lens, a focal length ideal for capturing the essence of the subject. Xiaomi 14 CIVI features a 12MP Leica ultra-wide lens with a remarkable 120° field of view, perfect for capturing expansive landscapes and grand architecture. The camera department features Leica’s custom tuning and special Leica photography modes. For flawless group selfies, the dual selfie 32MP ultra-wide- & wide-angle front camera, equipped with AI Group Selfie Mode, ensures everyone fits perfectly into the frame. The front camera has been equipped with autofocus feature so it can better recognize and track faces between two cameras, even when the distance between the camera and the subjects in the photo is increased or the number of people in the frame have increased. The result is superior groupfies with a clearer, more detailed picture.

Xiaomi 14 CIVI delivers unmatched cinematic quality through the powerful combination of Leica optics, Xiaomi’s groundbreaking AISP Imaging Brain, and Xiaomi HyperOS. Additionally, Xiaomi is working on a public beta that will unlock a suite of AI-powered features in the gallery, including AI Magic Erase for removing undesired objects, AI Expansion Tool for extending photo edges, and AI Group Selfie Mode for flawless group shots.

Price & Availability

Xiaomi 14 CIVI will be available in three stunning colours- Matcha Green, Cruise Blue and Shadow Black starting at a net effective price of INR 39,999 for the 8GB + 256 GB variant and INR 44,999 for 12GB + 512 GB, 20th June 2024 onwards exclusively on Flipkart, mi.com and Xiaomi Retail Partners.

Offer details: Users can avail an instant discount of ₹3000 with ICICI Credit and Debit cards or avail Xiaomi exchange bonus of ₹3,000 for only Xiaomi/Redmi customers, across Mi.com, Amazon.in, Mi Home and Mi Studio, and authorized retail partners

Additionally, pre-booking for Xiaomi 14 CIVI starts today; June 12 at 2pm and is valid till June 19, 2024. Customers pre-booking the all-new Xiaomi 14 CIVI will be eligible for a Redmi Watch 3 Active at no additional cost.

Early Access

Early access sale commences 12th June, 6:00pm onwards at Mi.com, Flipkart and across Mi Homes.

Xiaomi Easy Finance allows users to avail instant credit disbursals with 100% interest-free plan.

Elevating the Smart Kitchen Experience: Introducing Xiaomi Air Fryer 6L

Alongside the 14 CIVI, Xiaomi unveils the Xiaomi Air Fryer 6L, the latest addition to its home device portfolio. Designed with the evolving needs of Indian consumers in mind, particularly larger families, the Xiaomi Air Fryer 6L empowers users to embrace healthier lifestyles without compromising on convenience or taste. It boasts a truly innovative adjustable capacity design. This allows consumer to seamlessly adapt the cooking space to fit their needs, whether they’re whipping up a single serving or a feast for the whole family. The fryer adjusts from a generous 6L capacity down to a more compact 3L, depending on the quantity of food that needs to be prepared.

Xiaomi Smart Air Fryer 6L boasts advanced 360-degree hot air circulation technology for effortless, healthy cooking at home. A powerful 1500W motor and a 9-blade fan work together for rapid and even heat distribution, guaranteeing perfectly cooked food every time. For precise temperature control and maximum efficiency, Xiaomi Air Fryer 6L utilizes NTC temperature control technology. It prioritizes ease and convenience with its inclusion of 6 pre-set cooking modes. Take the guesswork out of meal preparation with options for Grill, Fry, Bake, Defrost, Roast, and Reheat. Dehydrate fruits and vegetables for healthy snacks with ease. These intuitive settings allow consumers to achieve restaurant-quality results with minimal effort. The ingenious non-stick coating on the Air Fryer prevents food from sticking or burning, making post-meal cleanup a breeze. The Xiaomi Air Fryer 6L seamlessly integrates into smart kitchens, hence promoting a healthier lifestyle without sacrificing convenience for the users.

Vivek Chaturvedi, Chief Marketing Officer - Digit Insurance

Business

Digit Insurance Settles Fire Claim of INR 137 Crore

Dec 13, 2021 by Rekha Nair 0 Comments #Chief Marketing Officer, #Digit Insurance, #Vivek Chaturvedi

Chennai: Digit Insurance, a unicorn general insurance company, announced it has fully settled a claim of INR 137 crore against a major fire outbreak that took place at a plant of one of India’s leading chemical manufacturing companies in February this year. The insurer said the claim for the fire, which took place at the company’s plant in Gujarat, was settled in a span of nine months.

The mishap, which took place due to a devastating explosion followed by fire in the early hours of 23rd February, also saw injury and loss of life of workers apart from property damage. Considering the magnitude of the loss, Digit released Rs 25 crore to the aggrieved party within 22 days followed by Rs 20 crore on 14th June 2021. To speed up the claims process, the insurer formed a dedicated team for expediting the settlement discussions. The remaining Rs 92 crore was released by Digit Insurance on 30th November 2021.

Vivek Chaturvedi, Chief Marketing Officer, Digit Insurance, said, “A loss of this degree breaks people’s spirits and has a long-lasting impact on the business. The least we could do as an insurer was to minimize the loss and pain by settling the claim at the earliest. Empathy on the insurer’s part becomes very important in such circumstances and we are happy that prompt response from our dedicated team helped in settling the claim seamlessly.”

The claim settlement was led by Go Digit General Insurance and the company’s strong reinsurance support helped it settle the claim in a span of only 280 days. For Q2FY22, Digit had a claim settlement ratio of 99.5% for fire insurance.

“We are happy to have partnered with Digit. We are thankful to their entire team that helped us in these difficult times and settled our claim expeditiously. This will help us restart our operations smoothly,” said the aggrieved company, which bought the Digit Industrial Mega Risk Insurance Policy in July 2020.

Business

Compfie Redefines the Dynamics Of Industrial Compliance

Nov 23, 2021 by Rekha Nair 0 Comments #Aparajitha Corporate Services Private Limited, #Chief Marketing Officer, #Mr. Rajesh

Chennai: Aparajitha Corporate Services Private Limited, the country’s No. 1 company for Compliance, organized its 10th Global Compliance Webinar. The session was on how businesses can avoid heavy penalties with regular updates and insights on any industrial compliance requirements digitally.

The company introduced its global e-compliance platform called ‘Compfie’ to the webinar participants. Compfie is an automated compliance software that can lower the risk of non-compliance, optimise business performance, increase productivity, and drive companies towards operational excellence.

Compfie Advantages

The benefits of Compfie guided Compliance include:

Accommodating Compliance requirements of multiple domains across branches and factories in the country
Enhancing due diligence for organisations unit wise
Identifying the critical risks and devising plans to mitigate Compliance risks
Capturing all amendments and new enactments, as and when enforced
Precisely determining the applicability of statutes for each industry type at ease
Streamlining the audit performing process by eliminating paper records

Compfie’s architecture provides complete visibility of the compliance status for organisations across Global, Country, State, and Unit levels. Aparajitha’s Compliance experts, provide round-the-clock support in updating state-wise Industry-specific laws and auto-configuring the software with appropriate domains covering Laws under Labour, Fiscal, Corporate, Commercial, EHS; and also Industry-specific catering to large global organisations, and medium & small firms.

From the CMO’s Desk

“At Aparajitha, it is our constant endeavour to create benchmarks and constantly upgrade. We understand that real business success cannot be measured by market share or business volume alone. We know that long-term, sustainable growth can be achieved only by real client satisfaction and adopting a responsible attitude towards their compliance needs. This ethos sits at the heart of Aparajitha and the way we work. ‘Compfie’, a cloud-based global platform built on our 21 years of Compliance knowledge and expertise across industries, is in line with this endeavour. This solution can monitor, ensure and drive an organisation’s compliance performance, also serve as an audit-ready tool, says Mr. Rajesh, Chief Marketing Officer, Aparajitha Corporate Services Private Limited.

Shivani Behl_Chief Marketing Officer_Plum

Business

D2C Brand Plum strengthens leadership team; appoints Shivani Behl as Chief Marketing Officer and Gaurav Sarda as Chief Financial Officer

Sep 28, 2021 by Rekha Nair 0 Comments #Chief Financial Officer, #Chief Marketing Officer, #Founder & CEO, #Gaurav Sarda, #Plum, #Shankar Prasad, #Shivani Behl

Mumbai: Plum – a home-grown, 100% vegan, PETA certified, clean beauty brand is strengthening its leadership team as it looks to deepen its omni-channel network across geographies, expand its product offering across newer segments and drive business transformation. The company has announced the appointment of Shivani Behl as Chief Marketing Officer and Gaurav Sarda as Chief Financial Officer. The new appointees will work closely with Shankar Prasad, Founder & CEO, to further accelerate growth of brand Plum.

With over 150 SKUs, Plum has steadily built its customer base on both online and offline platforms. In addition to being among the top new-age beauty brands online, the brand also now reaches over 225 towns and cities in India, through 750+ assisted outlets, and over 10,000 unassisted outlets – growing month-on-month.

Shivani brings with her 15+ years of diverse experience across sales and marketing and has worked on building iconic brands across retail, FMCD, and beauty sectors. She has held leadership positions at Lakme Lever, Shoppers Stop and Reliance Brands. At Plum she will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation.

On her appointment, Shivani said, “It is an interesting juncture for D2C Beauty brands and Plum in particular. I am excited to take this opportunity to architect a brand-first approach to drive exponential growth at Plum. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come.”

Further, the finance division of the company gets strengthened with the joining of Gaurav Sarda as Chief Financial Officer. With rich experience of more than 14 years, he last served as Head – Manufacturing Commercial at Marico Limited. At Plum, Gaurav will work closely with the rest of the senior leadership team to drive and grow the company’s financial and development strategy.

Gaurav Sarda_Chief Financial Officer_Plum

Gaurav commented, “The path ahead is an exciting one. As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence.”

On the new appointments, Shankar Prasad, CEO & Founder Plum said, “We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth. Both of them bring a wealth of experience and best practices from leading companies. Their values, skills, and expertise will complement the functional strength of our current top leadership team comprising CD Prabhakar (CBO, Retail) and Girish Kulkarni (Head of SCM & Technology). Together, we look forward to shaping the company into something we all can be proud of.”

Founded in 2013, Plum is a leading, 100% vegan, cruelty-free & non-toxic beauty brand with a strong portfolio in skincare, hair care, personal care, and makeup. The brand is driven by a strong leadership & investor team focused on building value for – People, the Planet, and Profit-sharing participants. On a path of rapid, sustainable, fundamentals-driven growth with a blend of the right product and strong brand identity, Plum finds itself in a leadership position with strong financials, experiencing a 2.5X growth Y-O-Y.

Business, News

Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Aug 23, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #brand ambassador Mirabai Chanu, #CEO, #Chief Marketing Officer, #Mr. Anshu Budhraja, #Ms. Saikhom Mirabai Chanu

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country.

Commenting on the association, Mr. Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”

“Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.

Speaking about her association, Ms. Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.”

Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”

A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation.

The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

Luxury office hall with city view, computers on wooden table and decorative columns. Workplace and company concept. 3D Rendering

Business, News

Orientbell Tiles launches ‘Paris’ and ‘Versalia’ – new Double Charge Tiles

Aug 3, 2021 by Rekha Nair 0 Comments #Chief Marketing Officer, #Mr. Alok Agarwal, #Orientbell Tiles

New Delhi: Orientbell Tiles – a leader in the tile manufacturing industry introduces two new series – Paris and Versalia in their Double Charge range of tiles. The Paris series draws inspiration from the French monuments that are unique symbols of its heritage & culture. On the other hand, Versalia brings to you an exquisite range of neutral tones, apt for a modern classy look.

The Paris series brings together designs taking cues from the rich heritage of France, including Paris Bianco, inspired by The Basilica of the Sacred Heart; Paris Crema, emulating the stunning color of The Arc de Triomphe; Paris Cherry, inspired by the rustic reddish tone of The Eiffel Tower and Paris Carbon, inspired by the famous bronze sculpture – ‘The Thinker’.

The Versalia series offers subtle tones like Versalia Sandune, Versalia Rosa and Versalia Ash that add a soothing look to your space.

Manufactured using nano technology, these Double Charge Vitrified Tiles have two layers fused together for added strength and shine. These tiles come with a high gloss finish, are highly durable, easy to clean and to maintain. The Paris series tiles are offered in 600x600mm size, while the Versalia series tiles are available in 800x800mm size. Whether it be residential apartments or commercial spaces, Orientbell Tiles’ Double charge are the best choice for your spaces.

“The Paris range is inspired from the architectural marvels in France. And the Versalia range will give spaces a modern classy look.” – Mr. Alok Agarwal, Chief Marketing Officer, Orientbell Tiles.

Business, News

OPPO partners with Instagram to launch #RenoShowReels to identify and nurture new age video content creators

Jul 24, 2021 by Rekha Nair 0 Comments #Chief Marketing Officer, #Damyant Singh Khanoria, #Education, #Facebook India, #Health and Automotive, #OPPO India, #Prasanjeet Dutta Baruah, #Telecom, #Vertical Head - Tech

New Delhi: OPPO, the leading global smart device brand, announced its partnership with Instagram to launch its quest for the next generation of emerging videography creators across India. This is slated to take place through a campaign titled #EveryEmotionInPortrait with #RenoShowReels, which will leverage branded content with creators on Instagram, and showcase the newly launched Reno6 series.

As part of the partnership, OPPO will engage with Instagram’s ‘Born on Instagram’ community, an initiative kick-started in 2019 to discover and grow the next generation of content creators across India. Experts at OPPO would identify videography enthusiasts from the community and mentor them, sharing mobile videography tips and tricks that would enable them to scale up their videography skills altogether, helping them capture engaging and captivating videos on Instagram.

OPPO #RenoShowReels campaign encourages content creators to unleash their creativity and imagine the possibilities by expressing their happiness, joy, and positive emotions through portrait videos. #EveryEmotionInPortrait with #RenoShowReels believes in the power of the creators’ imagination and wants the world to witness the brilliance of new-age content creators.

The #EveryEmotionInPortrait with #RenoShowReels campaign will begin with a challenge on Reels with ‘Born on Instagram’ creators. It will also feature one of the Instagram’s prominent content creators, Niharika NM, and others like Ganesh Vanare, Aakash Malhotra, Radhika Nommlers using the Bokeh Flare Portrait Video feature of the newly launched OPPO Reno6 series. The challenge will provide a platform for content creators to express their emotions through portrait video or reels, and share it on their respective accounts, using #RenoShowReels #EveryEmotionInPortrait and #OPPOReno6Series, making way for wide reach across vast audiences. The challenge will include star creators, along with representatives from Instagram and OPPO India. #EveryEmotionInPortrait challenge will culminate with recognition for 25 winners and ten of them will get an opportunity to become OPPO brand ambassadors.

Speaking about the campaign, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, commented, “We are thrilled to launch, ‘Reno Showreels’, with Instagram to assist new-age video content creators in showcasing their talent across a wider audience, using the unmatched videography capabilities of the OPPO Reno6 series. The devices are designed to cater to the specific videography needs of new-age content creators. In fact, the Reno6 series will redefine smartphone videography with its industry-first Bokeh Flare Portrait Video that captures professional-grade videos and many other such ace imaging technologies that make the devices nothing less than your personal studio.”

Prasanjeet Dutta Baruah, Vertical Head – Tech, Telecom, Education, Health and Automotive, Facebook India, further said, “Content creators thrive on Instagram and programmes like ‘Born-on-Instagram’ reflect our intent to enable and support this ecosystem. We are delighted to partner with OPPO, providing a platform where the brand can share its expertise with the Indian creator community. This partnership with creators is fuelled by branded content and is being leveraged by OPPO to showcase the all new Reno6 series. It is a great example of how brands can use Instagram to authentically engage with their audiences.”

OPPO had recently launched the Reno6 series smartphones – Reno6 Pro 5G, and the OPPO Reno6 5G, with the industry-first Bokeh Flare Portrait Video feature. The hallmark feature of the series that grabs the spotlight entails a cinematic Bokeh Flare Effect that captures professional-grade quality videos which shall be celebrated by the ‘Reno Showreels’ campaign. At the end of the campaign, the most joyful video clips, moments, or expressions from across all the submitted video entries would be chosen and then stitched together to result in a happy mashup video, one assigned to each emotion they represent, in a collage type treatment.

The Reno6 series also boasts of other ace videography features such as the industry-first AI Highlight Video feature, powered by Ultra Night Video and Live HDR algorithms, Focus Tracking, Colour Temperature sensor, Full Dimension Fusion (FDF) Portrait Video System, and AI Palette, amongst others.

Gaurav Mehta, Chief Marketing Officer, CarDekho Group,

Business World

CarDekho Gaadi campaigns for safe driving environment for senior citizen with ‘E for Elderly’

Apr 6, 2021 by Neel Achary 0 Comments #CarDekho, #CarDekho Group, #Chief Marketing Officer, #Gaurav Mehta

Hyderabad, April 6, 2021: CarDekho, India’s leading full-stack auto tech-company, today launched a strong and thoughtful campaign ‘E’ for Elderly, to promote a safe driving environment for senior citizens.

Because of the pandemic, commuters are choosing personal mobility options over shared mobility. The campaign aims to promote greater responsibility towards self driving senior citizens and to create awareness about sensitive social issue of road safety. Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.

The campaign launched across all digital platforms, has been conceptualized and executed by Leo Burnett. Due to the pandemic, the elderly are reluctant to take cabs and have started driving, and the company wishes to create a safe driving environment for them. Just like ‘L’ stands for learners, ‘E’ will be for elders. The campaign is targeted towards all the eligible drivers to take extra caution while driving close to a car with an ‘E’ symbol on it.

It, thus asks family members to put an ‘E’ symbol on the windshield/back glass of their senior citizen’s car to warn other drivers that the vehicle is driven by an elderly person.

Campaign Link: https://www.youtube.com/watch?v=qTUC45w6fg8

Akshay Kumar – https://youtu.be/0WVGzu1MbrU

KL Rahul – https://youtu.be/WrQ1bh3mUzs

Mahesh Babu – https://youtu.be/97rysWmb3Ys

Rahul Dravid- https://youtu.be/GaIcslKaKL8

At the launch of the campaign, Gaurav Mehta, Chief Marketing Officer, CarDekho Group, said, “This campaign reflects an ideology that the brand stands for –developing an inclusive and caring personal mobility environment for everyone. There has been a huge change in the way we live now. We want to make everyone feel safe and have a hassle-free driving experience, especially senior citizens. We hope this campaign will promote simple, incremental behavioural changes and more empathy towards elders driving on the road.”

Adding further, Rajdeepak Das, CEO& Chief Creative Officer – South Asia, Leo Burnett says “E for elderly” is a great example of how a simple idea can create a big change. With the pandemic we have seen the rise in people taking personal transport, including our senior citizens who have taken to driving once again. But how to make people compassionate towards elderly who getting back to driving after years.So we created “E” as the sign for Elderly drivers. You can write on a paper, print, use tape, as long as it’s an E it does the job. We are very proud to be a part of this initiative with CarDekho and hope to make a positive difference with this campaign”

Business World, News

Airtel joins hands with Apollo 24/7 to enable customers to access healthcare services digitally from the safety of their homes

Apr 6, 2021 by Rekha Nair 0 Comments #Antony Jacob, #Apollo 24|7, #Bharti Airtel, #Chief Executive Officer, #Chief Marketing Officer, #Shashwat Sharma

Hyderabad: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has partnered with Apollo 24/7, the fastest growing health App in India to offer a wide range of e-healthcare services to its customers as part of their exclusive Thanks benefits.

Airtel Platinum and Gold customers will get complimentary membership to Apollo Circle – a one of its kind program that makes healthcare access simpler through digital technologies:

Online Consultation: Virtual Consult top doctors and specialists from Apollo at best rates

Diagnostics: Online test booking along with home sample collection facility

Pharmacy: Home delivery of medicines with attractive cashback benefits

Wellness: Exclusive access to ‘UR Life’ platform for wellness engagement and contents

These exclusive benefits can be unlocked by eligible customers through the Airtel Thanks app. Airtel Platinum customer will get 12 months membership to Apollo Circle while Airtel Gold customers will get 3 months membership at no cost.

How can Airtel customers activate their complimentary Apollo Circle membership?

1. Airtel Thanks users (Gold & Platinum) can go to “Discover Thanks” section in the app.

2. Click on Apollo Circle benefit.

3. Choose Start Free trial.

4. Enter mandatory registration info which leads to a confirmation page.

5. User is redirected to Apollo 247 app to start using their subscription.

Antony Jacob, Chief Executive Officer, Apollo 24|7 said, “With Airtel we would like to strengthen our vision towards healthier India. Airtel shares our constant drive for innovation and quality customer experience, and we are truly happy to partner with them to take our digital health services a step further. I am confident every Airtel user will have best in class access to quality healthcare from Apollo.”

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “We, at Airtel, are obsessed with enabling a differentiated experience to our Airtel Thanks customers, In the post-Covid world, customers are increasingly looking for contact-less healthcare journeys. We are delighted to join hands with Apollo 24/7 to allow our Thanks customers to access best-in-class healthcare digitally from the safety of their homes.”

Tag: Chief Marketing Officer