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Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd.

SleepX rolls out the #PracticeSafeSleep campaign for the launch of its latest Personal Protector

Mar 8, 2021 by Neel Achary 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd

New Delhi, 08 March, 2021: SleepX, the e-commerce brand from Sheela Foam Ltd. (Makers of the flagship brand Sleepwell) has launched a new campaign to reiterate its commitment to providing safe sleeping options to its consumers. Titled ‘#PracticeSafeSleep’, the campaign announces the launch of a first-of-its-kind portable personal protector sheet that allows consumers to choose safe sleep wherever they go. The Personal Protector is a unique offering from SleepX that is easy to carry, hence enabling customers to have a safe and stress-free sleep at any place and time.

The campaign is flagged with a video that is launched on YouTube. It showcases the stories of three youngsters who narrate their individual experiences of a bad sleep, and how they missed taking precautions during their sleepovers, thereby adding to the chances of breeding of germs in their bodies that leads to various diseases. Old mattresses breed dust mites and fungus that cause various skin and breathing problems. SleepX Personal Protector used over the old mattress acts as a personal protection shield against these germs, ensuring one stays healthy and hygienic.

Link to the video- https://www.youtube.com/watch?v=gHob9n7uDEY

The SleepX Personal Protector does more than providing physical barriers against spill overs. Below are some other advantages of personal protector sheet:

Being easy to carry, the personal protector can be carried while travelling and placed on any unsensitized surfaces such as beds in hotel rooms, outdoor camps, guest bedrooms, railway coach beds etc.
The sheet is treated with Neem Fresche Technology to eliminate germs and allergens from mattresses, keeping you healthy and hygienic
Neem Fresche technology used in it is certified by US Environmental Protection Agency, and is ideal for usage by all, but compulsory for infants, elderly and patients

Speaking on this, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “We have always endeavored to integrate the highest-level personalization in SleepX’s product portfolio. The current situation demands practicing safety in all aspects of our lives. The Personal Protector mattress is a step ahead to achieve that hygiene in mattresses wherever one sleeps. We are confident that the product will receive a positive response from our audience.”

The SleepX Personal Protector mattress comes in the form of a water-resistant breathable fabric, that is easy to wash and clean. It is to be placed right beneath the bedsheet and above a mattress. The product is very attractively priced at INR 699 and can be purchased from the official SleepX website. However, it is recommended to exchange the old one after every 100 nights.

News

National Geographic India’s SUPERFACTORIES to take viewers inside OPPO’s state-of-the-art manufacturing facility in India

Feb 25, 2021 by Rekha Nair 0 Comments #Chief Marketing Officer, #Damyant Singh Khanoria, #National Geographic India, #OPPO India

New Delhi, India: SUPERFACTORIES from National Geographic India will be taking the viewers behind-the-scenes at OPPO’s sprawling state-of-the-art factory in India. Premiering February 27th at 7.00 pm, the upcoming documentary will give an insight into the manufacturing process adopted by the company to produce millions of smartphones with their iconic designs to satisfy their loyal customers.

The documentary will introduce the viewers to the mechanism behind the operations and how the brand has managed to establish a large footprint in thecountry. Featuring themega facility that aims to produce more than 6 million units every month during peak season – that is going to be one smartphone in every 3 seconds, thefilmwill also highlight the crucial role played by operational managers, R&D teams, and engineers; in bringing alive the company’s vision to develop and adopt new-agetechnology solutions.

“With SUPERFACTORIES, we offer a deeper understanding of high-tech factories by showcasing novel production techniques, innovative engineering, and cutting-edge technologies adopted by some of the most renowned brands in the world.Keeping with this promise, the documentary gives viewersaccess to OPPO’s digital pathway; providing them with knowledge of the smart manufacturing technology and practicesimplemented at the company to deliver great value and products to their customers,” said a National Geographic India Spokesperson.

“OPPO is a pioneering force in building India’s smartphone manufacturing ecosystem. Being featured on SUPERFACTORIES is a testimony to OPPO’s innovative and industry defining ethos of ‘Technology for Mankind. Kindness for the world’. I am confident tech enthusiasts and millions of OPPO consumers in India will enjoy seeing what goes into creating their favourite smartphones” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.

OPPO in the last six years has built its legacy as a Global Technology Innovator by launching Several ‘Firsts’ in the smartphone market, therefore, becoming one of the leading global premium smartphone brands in India. It is committed to bringing innovative technology solutions backed by a strong after-sales service strategy centered on consumer needs. With a robust network of over 500 exclusive service centers across 500+ cities, the brand, today, services consumers even from the remotest places in the country.

National Geographic India’s upcoming documentary, ‘SUPERFACTORIES: OPPO’ will premiere onFebruary 27th, 2021, at 7.00 pm on National Geographic Channel India.

Business World, News

Orientbell Tiles wins Brand of the Year and Mobile App of the Year awards at Realty+ 5th INEX Awards 2021

Feb 23, 2021 by Rekha Nair 0 Comments #Alok Aggarwal, #Chief Marketing Officer

New Delhi: Orientbell Tiles – a reputed name amongst the tile manufacturers of the country has been awarded the Brand of the Year – Tiles and Ceramics and the ‘Mobile App of the Year’ award at the Realty+ 5th INEX Awards 2021.

The Realty+ 5th INEX Awards 2021 rewards outstanding performance in India’s Architecture, Building Materials and Design industry. It is a prestigious honour for companies and professionals who have demonstrated exceptional innovation and performance in these sectors.

Orientbell Tiles emerged as the Brand of the Year for 2020 owing to its creative product ideas and innovative social campaigns. Some of the key campaigns that brought visibility to Orientbell Tiles were #HandsThatBuildIndia, #ByeBye2020 and #TakeTheFloor amongst others, which were highly appreciated by both consumers and media. Furthermore, the brand’s business performance has been remarkable. The third quarter saw the leadership delivering the highest growth in the industry with 21% YoY profit.

Amidst the pandemic, Orientbell Tiles also launched the Anti-Viral and Germ-Free tiles (https://www.orientbell.com/). These tiles were the need of the hour as they restrict the spread of viruses and germs. With these, the brand also launched 350+ SKUs in FY21 taking into consideration the consumers preferences and keeping up with the trends.

Speaking on the occasion, Alok Aggarwal, Chief Marketing Officer said, “Getting rewarded for our efforts during a year that was hit by a pandemic, is a great pat on the back. These awards motivate us to strive for even better results in the coming year and achieve greater success.”

The brand also went digital this year introducing its award-winning Mobile App – The Quicklook Mobile App – which was created with the objective of making the process of buying tiles easy for the customers. Additionally, the app streamlines the process of costing and budgeting for architects and OBL retailers.

Business World

Orientbell Tiles launches Eleganz range; brings new designs and colors to the Southern and Western markets

Jan 28, 2021 by Neel Achary 0 Comments #Alok Agarwal, #Chief Marketing Officer, #Orientbell Tiles

Orientbell Tiles- a reputed name amongst the tile manufacturers of the country has launched their all-new Wall Range – Eleganz. With this range, Orientbell brings to the table, new designs and colors for the southern and western markets after over two years.

The theme of the launch is to break the norm and it is brought to life by designs that can be laid differently on a wall compared to usual designs in the market. The highlighters can be put up on the whole wall without the need of plain base tiles. Alternatively, the plain base options are available in contrasting combinations that can be cut out as strips and laid in an infinite number of patterns as per the preference of a homeowner.

The new Eleganz range also includes designs which can be laid vertically on a well. This is another feature that breaks the traditional norms of horizontal laying of tiles. This way the look of the room transforms to a modern décor. Eleganz range features pantone shades of the year – Greys and Yellows, along with other colors. This range also brings new designs in Elevation Tiles. The designs are carefully chosen to meet the requirements of outer walls as well as usage indoors for a feature wall or highlighting columns.

“With Orientbell’s latest innovation of Eleganz range, we have tried to keep up with the modern ways of building homes! The application of this range goes just beyond bathrooms and kitchens, it has a option for every wall in the house” – Mr. Alok Agarwal, Chief Marketing Officer.

The Eleganz range has nearly 100 concepts available in glossy and matte finish and also offers designs for kitchens and 3D effects. The sizes available in this range are 300×450 mm and 300×600 mm along with matching floors in 300×300 mm size. The Elevation range is offered in 300×450 mm.

Business World

MATRIMONY.COM ANNOUNCES APPOINTMENT OF ARJUN BHATIA AS CHIEF MARKETING OFFICER

Jan 18, 2021 by Rekha Nair 0 Comments #Arjun Bhatia, #Chief Marketing Officer, #Founder and CEO at Matrimony.com, #Matrimony.com, #Murugavel Janakiraman

Hyderabad: Matrimony.com, India’s leading consumer Internet Company, announced another addition to their leadership team, with Arjun Bhatia joining as Chief Marketing Officer.

A seasoned Marketing professional, Arjun has 18 years of experience in establishing and scaling marketing functions at global companies across eCommerce, Smartphones, Consumer Electronics, FMCG and Technology industries.

Prior to Matrimony.com, Arjun served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Limited. His academic credentials include an MBA from Faculty of Management Studies Delhi, and an engineering degree from Delhi College of Engineering.

Speaking on the leadership appointment, Murugavel Janakiraman, Founder and CEO at Matrimony.com, said, “As an organisation, we are strategically poised at a high growth stage and the addition of Arjun who brings in a strong track record of working across sectors & geographies would strengthen the organisation’s marketing capabilities”.

Speaking on the appointment, Arjun Bhatia, said, “I am excited to join Matrimony.com, a pioneering internet company known for its innovation and consistent growth besides a strong performance culture and amazing customer focus. I really look forward to contribute towards its high growth journey”.

Sameer Batra, Director, Mobile Business Development, Amazon,

Business World

Amazon and Airtel in Exclusive Partnership to launch Amazon Prime Video Mobile Edition in India

Jan 14, 2021 by Neel Achary 0 Comments #Amazon, #Bharti Airtel, #Chief Marketing Officer, #Director, #Mobile Business Development, #Sameer Batra, #Shashwat Sharma

Hyderabad: Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon today introduced Prime Video Mobile Edition – a mobile-only plan at an amazing introductory price of ₹89. India becomes the first Amazon Prime country in the world to offer customers a mobile-only Prime Video plan. Powered by affordable data, the ubiquitous smartphone has become the country’s preferred screen for entertainment. Prime Video Mobile Edition is a single-user mobile-only plan, providing SD quality streaming to customers which is created especially for a mobile-first country like India. Prime Video is collaborating with Bharti Airtel (“Airtel”), India’s premier communications solutions provider, for the first roll-out of Prime Video Mobile Edition.

As part of the Prime Video Mobile Edition launch in India, all Airtel customers on bundled pre-paid packs can avail a 30-day free trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number. After the 30 day-free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of ₹89, to get 28-days of Prime Video Mobile Edition along with 6GB data or choose a ₹299 pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data access of 1.5 GB per day.

Customers who want to get the complete Prime Video experience including multi-user access, streaming across devices including Smart TV and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music and free fast delivery on Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at ₹131 or recharge with a ₹349 pack of 28-day validity that includes Amazon Prime membership along unlimited calling, data access of 2 GB per day.

The recharges will be available on the Airtel Thanks app or at over a million recharge points across the country. These offerings provide unlimited access to Prime Video’s entire entertainment content library and empowers the customer with even more choices and options to access Prime Video.

Talking about the launch, Jay Marine, Vice President, Amazon Prime Video Worldwide, said: “India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content.”
Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India said: “Over the last 4 years, Prime Video has become the country’s most loved premium streaming service with viewership coming from over 4,300 towns and cities. We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content. This initiative for Amazon, is designed not just to give customers more choice (of plans) but also easy access to subscribe to Prime Video along with mobile data plans. We are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition.”

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program. We are happy to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel’s core strengths of quality customers, deep distribution and best-in-class network for video.”

Speaking on the collaboration with Airtel, Sameer Batra, Director, Mobile Business Development, Amazon, “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon and Airtel. Smartphones powered by pre-paid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous to quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire pre-paid customer base in India.”

News

YES BANK partners VISA to bring in enhanced payments experience; introduces new line of E-series Debit cards

Dec 18, 2020 by Rekha Nair 0 Comments #Anita Pai, #Chief Marketing Officer, #Chief Operating Officer, #Jasneet Bachal, #YES BANK

Mumbai: YES BANK announced its partnership with VISA as a payment processor to enhance payments efficiency for salaried and YES FIRST account holders.

This is aligned with YES BANK’s unceasing efforts to offer its customers more practicality, speed and choice for cashless transactions. So far, YES BANK debit cards have existed on Mastercard and RuPay platforms, but with the new launch, customers can get VISA-branded debit cards as well.

The Bank also introduced a new line of vertical Debit cards under the E-series across Mastercard and VISA cards. Laid out vertically to reflect the upright use of cards today, responding to customer behavior wherein cards are inserted lengthwise – whether being slotted into ATMs, POS terminals, for contactless payments or simply tucked into wallet compartments – the E-series debit cards with enhanced features provide a more seamless and consistent experience to consumers. Additionally, with the new design, the card number and CVV details have been discreetly placed at the back, thereby improving security by making it less easy to capture these details while using it at ATMs or POS terminals.

The E-series, conceived to enrich the customer journey, is not only built in with upgrades as card holders deepen their relationship with the Bank, but it also offers a measure of choice to consumers to become eligible for a higher card variant, for a fee.

Customers can opt for the Element, Engage or Explore cards when they first come onboard, depending on their banking preferences, choosing later to upgrade to Enhance or Elevate, eventually moving up the series to the coveted Emerge or Eclectic cards.

The benefits bundled with each card range from the elementary – such as reward points for minimum spends and airport lounge access – to the exclusive – golfing access and emergency card-blocking option with a single phone call or SMS. Some of these features are currently offered to members of YES BANK’s banking programs, YES Premia and YES FIRST.

Speaking on the development, Anita Pai, Chief Operating Officer, YES BANK, said, “We are pleased to collaborate with VISA for enhancing user experience. The upgrade is part of the Bank’s vision to offer payment solutions that not only bring the world’s best payments experience, but also a step towards India’s cashless transformation. The E-series is yet another endeavour by YES BANK towards enabling wider access to secure and convenient payment services.”

Commenting on the design, Jasneet Bachal, Chief Marketing Officer, YES BANK, said, “The new cards offer elegance, heightened convenience with clean and crisply designed vertical cards – a conversation piece that reflects how we actually use cards, responsive to technological and usage shifts. This blend of intuitive design and functionality is intended to build greater consumer affinity with the card and drive meaningful engagement.”

The E-series encourages card users to engage more with the Bank and consequently become entitled to experience a slice of YES BANK’s privileged banking offerings, without separately applying to be part of them.

News

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer

Dec 15, 2020 by Rekha Nair 0 Comments #Brendan McCarthy, #Chief Executive Officer, #Chief Marketing Officer, #Criteo, #Megan Clarken

New Delhi: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform.

McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. In his most recent role as Senior Vice President and Head of Communications and Product Marketing for Nielsen Global Media, he was responsible for all aspects of the division’s global marketing and communications organization including public relations, growth marketing, product positioning, client and internal communications, thought leadership, and reputation and crisis management. Previously, at public relations agency, Edelman, McCarthy led global media relations efforts, as well as executed crisis and influencer management activations for large corporate and technology clients.

“I’m inspired by Criteo’s growth mindset and looking forward to the opportunity to position communications around the company’s new vision and strategy,” said McCarthy. “Criteo has an exciting future and the talented team I’ve joined has an incredibly compelling story – all underlining the value of Criteo’s transformative technology.”

“Brendan strengthens Criteo’s marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success,” said Megan Clarken, Chief Executive Officer at Criteo. “We’re looking forward to Brendan’s contributions as we continue building our transformation narrative.”

McCarthy holds a master’s degree in global affairs from New York University and a bachelor’s degree in public relations from the University of Florida’s College of Journalism and Communications. He will be based in New York and will report to Clarken.

Health, News

Sleepwell launches a new campaign wishing its consumers ‘A Healthy 2021’

Dec 14, 2020 by Rekha Nair 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

New Delhi: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., ends the year on a positive note by launching a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

Over years of usage, mattresses tend to become a breeding ground for germs and allergens. Often ignored and hidden, it is important to change your mattress in due course, and what better time than the start of a new year! This is the first time Sleepwell has offered a flat 30% off on the MRP with the exchange of any old mattress. Consumers also get free premium pillows with this special offer.

Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses comes equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.” The offer can be availed at any Sleepwell store up to 31st December 2020.

Business World

CEAT protects Auto rickshaw drivers and customers with ‘CEAT Shield of Safety’ in Kolkata

Sep 1, 2020 by Gouri Achary 0 Comments #Auto rickshaw, #CEAT Shield of Safety’, #CEAT Tyres Ltd, #Chief Marketing Officer, #Mr. Amit Tolani

Kolkata, 1st September 2020: CEAT, India’s leading tyre manufacturer with the aim of making mobility safer and smarter, provides the much-needed essential gear to auto-rickshaw drivers in the country. With the prime goal of making commute safe for both drivers and customers, the company is providing ‘CEAT Shield of Safety’ equipped with protective barriers for restricting contact between driver and passenger. The kit includes an isolation cover (to be put inside the auto), surface cleaner and sanitizer along with bottle holder, masks and gloves.

Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, “With apprehensions amongst the commuters on preferring public transport options this initiative will help auto-rickshaw drivers to solve their problems of not getting any rides during the Unlock phase. With the ‘CEAT Shield of Safety’, we are trying our best to ensure the safety of the auto-rickshaw community as well as the passengers. With this in place already, we are planning to explore similar initiatives in other verticals of commuter segments and in various parts of the country.”

In addition to the safety kit, CEAT is also providing collaterals with details on how to sanitize the vehicle and how to ensure the customer’s safety while riding. These elements will make it easier for customers to choose safer vehicles plying on the roads.

Tag: Chief Marketing Officer