Tag: OPPO India

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OPPO partners with Instagram to launch #RenoShowReels to identify and nurture new age video content creators

Jul 24, 2021 by Rekha Nair 0 Comments #Chief Marketing Officer, #Damyant Singh Khanoria, #Education, #Facebook India, #Health and Automotive, #OPPO India, #Prasanjeet Dutta Baruah, #Telecom, #Vertical Head - Tech

New Delhi: OPPO, the leading global smart device brand, announced its partnership with Instagram to launch its quest for the next generation of emerging videography creators across India. This is slated to take place through a campaign titled #EveryEmotionInPortrait with #RenoShowReels, which will leverage branded content with creators on Instagram, and showcase the newly launched Reno6 series.

As part of the partnership, OPPO will engage with Instagram’s ‘Born on Instagram’ community, an initiative kick-started in 2019 to discover and grow the next generation of content creators across India. Experts at OPPO would identify videography enthusiasts from the community and mentor them, sharing mobile videography tips and tricks that would enable them to scale up their videography skills altogether, helping them capture engaging and captivating videos on Instagram.

OPPO #RenoShowReels campaign encourages content creators to unleash their creativity and imagine the possibilities by expressing their happiness, joy, and positive emotions through portrait videos. #EveryEmotionInPortrait with #RenoShowReels believes in the power of the creators’ imagination and wants the world to witness the brilliance of new-age content creators.

The #EveryEmotionInPortrait with #RenoShowReels campaign will begin with a challenge on Reels with ‘Born on Instagram’ creators. It will also feature one of the Instagram’s prominent content creators, Niharika NM, and others like Ganesh Vanare, Aakash Malhotra, Radhika Nommlers using the Bokeh Flare Portrait Video feature of the newly launched OPPO Reno6 series. The challenge will provide a platform for content creators to express their emotions through portrait video or reels, and share it on their respective accounts, using #RenoShowReels #EveryEmotionInPortrait and #OPPOReno6Series, making way for wide reach across vast audiences. The challenge will include star creators, along with representatives from Instagram and OPPO India. #EveryEmotionInPortrait challenge will culminate with recognition for 25 winners and ten of them will get an opportunity to become OPPO brand ambassadors.

Speaking about the campaign, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, commented, “We are thrilled to launch, ‘Reno Showreels’, with Instagram to assist new-age video content creators in showcasing their talent across a wider audience, using the unmatched videography capabilities of the OPPO Reno6 series. The devices are designed to cater to the specific videography needs of new-age content creators. In fact, the Reno6 series will redefine smartphone videography with its industry-first Bokeh Flare Portrait Video that captures professional-grade videos and many other such ace imaging technologies that make the devices nothing less than your personal studio.”

Prasanjeet Dutta Baruah, Vertical Head – Tech, Telecom, Education, Health and Automotive, Facebook India, further said, “Content creators thrive on Instagram and programmes like ‘Born-on-Instagram’ reflect our intent to enable and support this ecosystem. We are delighted to partner with OPPO, providing a platform where the brand can share its expertise with the Indian creator community. This partnership with creators is fuelled by branded content and is being leveraged by OPPO to showcase the all new Reno6 series. It is a great example of how brands can use Instagram to authentically engage with their audiences.”

OPPO had recently launched the Reno6 series smartphones – Reno6 Pro 5G, and the OPPO Reno6 5G, with the industry-first Bokeh Flare Portrait Video feature. The hallmark feature of the series that grabs the spotlight entails a cinematic Bokeh Flare Effect that captures professional-grade quality videos which shall be celebrated by the ‘Reno Showreels’ campaign. At the end of the campaign, the most joyful video clips, moments, or expressions from across all the submitted video entries would be chosen and then stitched together to result in a happy mashup video, one assigned to each emotion they represent, in a collage type treatment.

The Reno6 series also boasts of other ace videography features such as the industry-first AI Highlight Video feature, powered by Ultra Night Video and Live HDR algorithms, Focus Tracking, Colour Temperature sensor, Full Dimension Fusion (FDF) Portrait Video System, and AI Palette, amongst others.

National Geographic India’s SUPERFACTORIES to take viewers inside OPPO’s state-of-the-art manufacturing facility in India
News

National Geographic India’s SUPERFACTORIES to take viewers inside OPPO’s state-of-the-art manufacturing facility in India

Feb 25, 2021 by Rekha Nair 0 Comments #Chief Marketing Officer, #Damyant Singh Khanoria, #National Geographic India, #OPPO India

New Delhi, India: SUPERFACTORIES from National Geographic India will be taking the viewers behind-the-scenes at OPPO’s sprawling state-of-the-art factory in India. Premiering February 27th at 7.00 pm, the upcoming documentary will give an insight into the manufacturing process adopted by the company to produce millions of smartphones with their iconic designs to satisfy their loyal customers.

The documentary will introduce the viewers to the mechanism behind the operations and how the brand has managed to establish a large footprint in thecountry. Featuring themega facility that aims to produce more than 6 million units every month during peak season – that is going to be one smartphone in every 3 seconds, thefilmwill also highlight the crucial role played by operational managers, R&D teams, and engineers; in bringing alive the company’s vision to develop and adopt new-agetechnology solutions.

“With SUPERFACTORIES, we offer a deeper understanding of high-tech factories by showcasing novel production techniques, innovative engineering, and cutting-edge technologies adopted by some of the most renowned brands in the world.Keeping with this promise, the documentary gives viewersaccess to OPPO’s digital pathway; providing them with knowledge of the smart manufacturing technology and practicesimplemented at the company to deliver great value and products to their customers,” said a National Geographic India Spokesperson.

“OPPO is a pioneering force in building India’s smartphone manufacturing ecosystem. Being featured on SUPERFACTORIES is a testimony to OPPO’s innovative and industry defining ethos of ‘Technology for Mankind. Kindness for the world’. I am confident tech enthusiasts and millions of OPPO consumers in India will enjoy seeing what goes into creating their favourite smartphones” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.

OPPO in the last six years has built its legacy as a Global Technology Innovator by launching Several ‘Firsts’ in the smartphone market, therefore, becoming one of the leading global premium smartphone brands in India. It is committed to bringing innovative technology solutions backed by a strong after-sales service strategy centered on consumer needs. With a robust network of over 500 exclusive service centers across 500+ cities, the brand, today, services consumers even from the remotest places in the country.

National Geographic India’s upcoming documentary, ‘SUPERFACTORIES: OPPO’ will premiere onFebruary 27th, 2021, at 7.00 pm on National Geographic Channel India.

Business World

OPPO India launches “Wall Of Knowledge”; an initiative to support education of unprivileged children

Nov 7, 2020 by Gouri Achary 0 Comments #Be the Light to Spread the Light, #Mr. Tasleem Arif, #OPPO India, #Wall Of Knowledge

Adding to the festive vibes, OPPO India announced a CSR initiative – “Wall of Knowledge” to enable access to the virtual world of education for unprivileged children.

The “Wall of Knowledge” is a standalone unit with multiple mobile devices secured to a table in front of a large LED screen, providing access to virtual education to children. The initiative will have an exponential effect on unprivileged kids and will help them augment their knowledge, making them digitally inclined.

Mr. Tasleem Arif, Vice President and Head R&D of OPPO India, said, “In a year that has been full of challenges, many children are deprived of technology to access online education. At OPPO India, we decided to be the light and spread the light of knowledge for these students. Through this initiative, OPPO India is providing accessible mobile technology that is now reaching out to the youngest in the country. It gives us immense pleasure to see the joy on their faces while accessing their classes through the ‘Wall of Knowledge’.”

A recent study comprising of more than 40,000 children across 23 states showcased that about 56 per cent of children do not have access to smartphones.

OPPO has partnered with select local NGO’s from cities like Hyderabad, Noida, Lucknow, Kolkata, and Chennai to launch and set up the Wall of knowledge. Children from these NGOs will have access to the latest Wi-Fi-enabled OPPO mobile devices through this initiative.

This CSR initiative under OPPO’s ‘Be the Light to Spread the Light’ campaign is designed to bring the light of knowledge to underprivileged children. To support their online education, OPPO will be giving access to the latest OPPO smartphones, and children who faced many hindrances would now be able to freely access their online classes. This outreach promises to positively impact hundreds of children of different ages. Through this initiative, OPPO seeks to inspire other individuals and organizations to spread the light to those in our society who most need it.