Tag: Sheela Foam Ltd

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Sheela Foam Chairman & MD, Mr. Rahul Gautam, honoured as one of the ‘100 Great IITians’

May 16, 2024 by Sujata Muguda 0 Comments #100 Great IITians, #Rahul Gautam, #Sheela Foam Ltd

Delhi, May 16 2024 : Rahul Gautam, a name that’s considered the don of the Indian mattress industry was included in the prestigious list of Top 100 IIT’ans in a book edited by Commander VK Jaitly. The title is bestowed upon alumni who challenged the status quo of going overseas to build a career, instead becoming business icons in India. As the Chairmanof Sheela Foam, his journey from the corridors of IIT Kanpur to the boardrooms of India’s largest foam manufacturers is nothing short of inspiring. One has to also understand the journey to comprehend why he is one of the most obvious choices for not just a Great IITian but also a devoted countryman.

Rahul Gautam

Born with a zeal for excellence, Rahul Gautam embarked on his academic journey at the esteemed Indian Institute of Technology, Kanpur, where he pursued chemical engineering. Not only did he excel in academics, but he also captained the hockey team of the college—a testament to his multifaceted personality.

However, his journey wasn’t confined to the walls of a single institution. Coming from an army family, he experienced a diverse upbringing, studying in 12 different schools across the country. This exposure instilled in him adaptability, resilience, and a deep understanding of diverse cultures—a foundation that would serve him well in his future endeavors.

After completing his undergraduate studies, young Rahul had the world at his feet. Armed with a desire to delve deeper into his field, he pursued post-graduation abroad. Yet, fate had other plans for him. Driven by a sense of duty and a vision to contribute to India’s industrial landscape, Rahul chose to return home, setting the stage for his remarkable journey with Sheela Foam Ltd (SFL).

Under his stewardship, Sheela Foam has soared to new heights, achieving a turnover of almost INR 4000 crore, establishing over 5000 stores, and a commanding market capitalization of $2.2 billion. Beyond the borders of India, SFL has expanded its footprint into Europe, the Middle East, and Australia—an affirmation of Rahul’s strategic vision and global acumen. The recent acquisition of Kurlon in addition to the leading brand Sleepwell, further cements SFL’s industry leadership.

Mr. Gautam‘s impact extends far beyond the realm of business. At the heart of Sheela Foam’s ethos lies a commitment to betterment of society through mindful means and programs. Through the Sleepwell Foundation, spearheaded by Ms Namita Gautam, the company spearheads initiatives aimed at empowering communities and fostering sustainable development. From providing training and skill-building opportunities to over 800 girls to implementing a range of developmental projects in Khurja, Uttar Pradesh.

In addition to his corporate achievements, Mr. Gautam is a trailblazer in the manufacturing sector—an exemplar of homegrown success. His leadership has been instrumental in shaping and nurturing India’s foam and sleep industry, propelling it onto the global stage. As the Chairman Emeritus of the Indian Polyurethane Association, he continues to champion the interests of the industry, advocating for innovation, sustainability, and growth.

Rahul Gautam’s journey from a young engineer & hockey captain at IIT to a visionary business leader that wrote an important chapter in India’s Manufacturing Sector, embodies the spirit of perseverance, passion, and purpose.

Mr. Rahul Gautam, Managing Director, Sheela Foam Ltd.
Business World

Sheela Foam celebrates 50 years of bringing healthy comfort to your lives

Jun 19, 2021 by Neel Achary 0 Comments #Managing Director, #Mr. Rahul Gautam, #Sheela Foam Ltd

Sleepwell 50 years logoNational, 19th June 2021: Sheela Foam, India’s leading manufacturer of Polyurethane foam and an ISO 9001 certified company, marked its 50th anniversary yesterday. A brand that was started as a dream to make India sleep well by Smt. Sheela Gautam has today become the torchbearer for promoting public awareness on the importance of quality sleep for good health and wellbeing.

Commenting on this milestone, Mr. Rahul Gautam, Managing Director, Sheela Foam Ltd. said, “For the past 50 years, Sheela Foam has been bringing healthy comfort to your lives. Your patronage has helped us create brands like Sleepwell, with operations across India, Australia, and Spain. We thank you for this privilege and the trust placed in us. We look forward to contributing to your wellbeing for generations to come.”

50 years ago in 1971, Sheela Foam started by setting up operations in Noida. It entered a rapid phase of expansion in 1993 when it launched its flagship consumer-facing brand- Sleepwell followed by an incredible journey of acquiring and building new plants, channel partners, and entering into key strategic global tie-ups for the manufacturing of mattresses and foams. Today, it is ranked as the largest selling Polyurethane (PU) Foam in the country.

The winning brands of Sheela Group include-

  • Sleepwell – the flagship brand for mattresses and comfort accessories
  • Feather foam – a pure PU foam
  • Lamiflex – a superior quality polyether/polyester foam for lamination

About Sheela Foam

Over the last fifty years, Sheela Foam Limited. India, along with its subsidiaries, Joyce Foam, Australia, and Interplasp, Spain continues to be the market leader in the P.U. Foam industry. It has a dominant market share with 10 state-of-art manufacturing units, 150 Distributors, 4500 Exclusive Showrooms, and over 6000 Dealers across India, along with 7 plants & 500 + customers across Australia, New Zealand, and Spain.

For the past fifty years, our flagship brands, ‘Sleepwell’, ‘Feather Foam’, and ‘Lamiflex’, have become market leaders, not just because of innovation, extensive research, and a dedicated team to produce superior quality, value-for-money and a wide range of products, but because we understand the need for the comfort of our customers.

In the last half-century, while our business grew, we learned to be socially responsible through Sleepwell Foundation, our CSR arm. Going beyond business, we self-regulate our work model to make us socially accountable to ourselves, to our stakeholders, and to the community at large.

Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd.
Business World

SleepX rolls out the #PracticeSafeSleep campaign for the launch of its latest Personal Protector

Mar 8, 2021 by Neel Achary 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd

New Delhi, 08 March, 2021: SleepX, the e-commerce brand from Sheela Foam Ltd. (Makers of the flagship brand Sleepwell) has launched a new campaign to reiterate its commitment to providing safe sleeping options to its consumers. Titled ‘#PracticeSafeSleep’, the campaign announces the launch of a first-of-its-kind portable personal protector sheet that allows consumers to choose safe sleep wherever they go. The Personal Protector is a unique offering from SleepX that is easy to carry, hence enabling customers to have a safe and stress-free sleep at any place and time.

The campaign is flagged with a video that is launched on YouTube. It showcases the stories of three youngsters who narrate their individual experiences of a bad sleep, and how they missed taking precautions during their sleepovers, thereby adding to the chances of breeding of germs in their bodies that leads to various diseases. Old mattresses breed dust mites and fungus that cause various skin and breathing problems. SleepX Personal Protector used over the old mattress acts as a personal protection shield against these germs, ensuring one stays healthy and hygienic.

Link to the video- https://www.youtube.com/watch?v=gHob9n7uDEY

The SleepX Personal Protector does more than providing physical barriers against spill overs. Below are some other advantages of personal protector sheet:

Being easy to carry, the personal protector can be carried while travelling and placed on any unsensitized surfaces such as beds in hotel rooms, outdoor camps, guest bedrooms, railway coach beds etc.
The sheet is treated with Neem Fresche Technology to eliminate germs and allergens from mattresses, keeping you healthy and hygienic
Neem Fresche technology used in it is certified by US Environmental Protection Agency, and is ideal for usage by all, but compulsory for infants, elderly and patients

Speaking on this, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “We have always endeavored to integrate the highest-level personalization in SleepX’s product portfolio. The current situation demands practicing safety in all aspects of our lives. The Personal Protector mattress is a step ahead to achieve that hygiene in mattresses wherever one sleeps. We are confident that the product will receive a positive response from our audience.”

The SleepX Personal Protector mattress comes in the form of a water-resistant breathable fabric, that is easy to wash and clean. It is to be placed right beneath the bedsheet and above a mattress. The product is very attractively priced at INR 699 and can be purchased from the official SleepX website. However, it is recommended to exchange the old one after every 100 nights.

Sleepwell launches a new campaign wishing its consumers ‘A Healthy 2021’
Health, News

Sleepwell launches a new campaign wishing its consumers ‘A Healthy 2021’

Dec 14, 2020 by Rekha Nair 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

New Delhi: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., ends the year on a positive note by launching a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

Over years of usage, mattresses tend to become a breeding ground for germs and allergens. Often ignored and hidden, it is important to change your mattress in due course, and what better time than the start of a new year! This is the first time Sleepwell has offered a flat 30% off on the MRP with the exchange of any old mattress. Consumers also get free premium pillows with this special offer.

Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses comes equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.” The offer can be availed at any Sleepwell store up to 31st December 2020.

Sleep well
Business World

Sleepwell partners with Hotstar for ‘IPL Khelo Offer’

Sep 19, 2020 by Gouri Achary 0 Comments #Hotstar, #IPL Khelo Offer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has partnered with Hotstar to launch the ‘IPL Khelo Offer’ during the IPL season. The initiative comes at a time when all the cricket fanatics are looking for comfortable match seats while enjoying the game from the luxury of their home. The offer will be brought to life through promotional teasers during the telecast of all the IPL matches from 19th September to 20th November on Hotstar.

On every six scored and a wicket taken, viewers can give a missed call to the dedicated Sleepwell toll-free number 85 88 88 88 86 and exchange their old mattress for a discount of up to Rs. 5800. On purchase, they also get a chance to win a free mattress. Sleepwell is committed to offering a safe and seamless experience and now with ‘IPL Khelo Offer’, customers can make the most out of IPL season without worrying about their match seats.

Speaking about the partnership, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “In India, cricket is more than just a sport. It’s the first big celebration this year where everyone will come together to support their favourite teams. With the upcoming IPL season, fans will make the most of watching the match at home. We want to connect with our customers through this larger than life event and offer our comfortable mattresses through special offers and discounts so that our consumers get the most comfortable match seats to watch IPL. We hope this campaign will help a build a stronger connect with the cricket fanbase of the country.”