Tag: Mr. Sumit Sehgal

Business World

SleepX rolls out the #PracticeSafeSleep campaign for the launch of its latest Personal Protector

Mar 8, 2021 by Neel Achary 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd

New Delhi, 08 March, 2021: SleepX, the e-commerce brand from Sheela Foam Ltd. (Makers of the flagship brand Sleepwell) has launched a new campaign to reiterate its commitment to providing safe sleeping options to its consumers. Titled ‘#PracticeSafeSleep’, the campaign announces the launch of a first-of-its-kind portable personal protector sheet that allows consumers to choose safe sleep wherever they go. The Personal Protector is a unique offering from SleepX that is easy to carry, hence enabling customers to have a safe and stress-free sleep at any place and time.

The campaign is flagged with a video that is launched on YouTube. It showcases the stories of three youngsters who narrate their individual experiences of a bad sleep, and how they missed taking precautions during their sleepovers, thereby adding to the chances of breeding of germs in their bodies that leads to various diseases. Old mattresses breed dust mites and fungus that cause various skin and breathing problems. SleepX Personal Protector used over the old mattress acts as a personal protection shield against these germs, ensuring one stays healthy and hygienic.

Link to the video- https://www.youtube.com/watch?v=gHob9n7uDEY

The SleepX Personal Protector does more than providing physical barriers against spill overs. Below are some other advantages of personal protector sheet:

Being easy to carry, the personal protector can be carried while travelling and placed on any unsensitized surfaces such as beds in hotel rooms, outdoor camps, guest bedrooms, railway coach beds etc.
The sheet is treated with Neem Fresche Technology to eliminate germs and allergens from mattresses, keeping you healthy and hygienic
Neem Fresche technology used in it is certified by US Environmental Protection Agency, and is ideal for usage by all, but compulsory for infants, elderly and patients

Speaking on this, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “We have always endeavored to integrate the highest-level personalization in SleepX’s product portfolio. The current situation demands practicing safety in all aspects of our lives. The Personal Protector mattress is a step ahead to achieve that hygiene in mattresses wherever one sleeps. We are confident that the product will receive a positive response from our audience.”

The SleepX Personal Protector mattress comes in the form of a water-resistant breathable fabric, that is easy to wash and clean. It is to be placed right beneath the bedsheet and above a mattress. The product is very attractively priced at INR 699 and can be purchased from the official SleepX website. However, it is recommended to exchange the old one after every 100 nights.

Health, News

Sleepwell launches a new campaign wishing its consumers ‘A Healthy 2021’

Dec 14, 2020 by Rekha Nair 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

New Delhi: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., ends the year on a positive note by launching a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

Over years of usage, mattresses tend to become a breeding ground for germs and allergens. Often ignored and hidden, it is important to change your mattress in due course, and what better time than the start of a new year! This is the first time Sleepwell has offered a flat 30% off on the MRP with the exchange of any old mattress. Consumers also get free premium pillows with this special offer.

Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses comes equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.” The offer can be availed at any Sleepwell store up to 31st December 2020.

Business World

Sleepwell partners with Hotstar for ‘IPL Khelo Offer’

Sep 19, 2020 by Gouri Achary 0 Comments #Hotstar, #IPL Khelo Offer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has partnered with Hotstar to launch the ‘IPL Khelo Offer’ during the IPL season. The initiative comes at a time when all the cricket fanatics are looking for comfortable match seats while enjoying the game from the luxury of their home. The offer will be brought to life through promotional teasers during the telecast of all the IPL matches from 19th September to 20th November on Hotstar.

On every six scored and a wicket taken, viewers can give a missed call to the dedicated Sleepwell toll-free number 85 88 88 88 86 and exchange their old mattress for a discount of up to Rs. 5800. On purchase, they also get a chance to win a free mattress. Sleepwell is committed to offering a safe and seamless experience and now with ‘IPL Khelo Offer’, customers can make the most out of IPL season without worrying about their match seats.

Speaking about the partnership, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “In India, cricket is more than just a sport. It’s the first big celebration this year where everyone will come together to support their favourite teams. With the upcoming IPL season, fans will make the most of watching the match at home. We want to connect with our customers through this larger than life event and offer our comfortable mattresses through special offers and discounts so that our consumers get the most comfortable match seats to watch IPL. We hope this campaign will help a build a stronger connect with the cricket fanbase of the country.”