Tag: Sleepwell

News

Sleepwell highlights troubling gender disparity in Sleep with #SleepwellMoms

May 13, 2024 by Sujata Muguda 0 Comments ##SleepwellMoms, #Mr. Nilesh Mazumdar, #Sleepwell

Mumbai, India, May 13, 2024:Sleepwell, India’s leading and most trusted mattress brand has created a special ode to moms who lose their sleep in the pursuit of caring for their child & family, but do it all with a smile on their face. The campaign titled #SleepwellMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.

The campaign idea germinated from the findings of an Indian Sleep Disorders Association study that revealed that, Indian mothers get 1-2 hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20% decrease in cognitive function.

Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question the gender biases. Commenting on the campaign, Mr. Nilesh Mazumdar, Chief Executive Officer at Sheela Foam Pvt. Ltd., said “With #SleeplessMoms, we really urge everyone to take an empathetic look at the sleep deficit of mothers around us. With this campaign we aim to start conversations in families around the importance of sound sleep for everyone. Sleepwell aims to go beyond being the top mattress brand in India & help promote empathy for our near & dear ones.”

Health, News

Sleepwell launches a new campaign wishing its consumers ‘A Healthy 2021’

Dec 14, 2020 by Rekha Nair 0 Comments #Chief Marketing Officer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

New Delhi: Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., ends the year on a positive note by launching a new campaign, spreading the message of welcoming a healthy 2021. The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start.

Over years of usage, mattresses tend to become a breeding ground for germs and allergens. Often ignored and hidden, it is important to change your mattress in due course, and what better time than the start of a new year! This is the first time Sleepwell has offered a flat 30% off on the MRP with the exchange of any old mattress. Consumers also get free premium pillows with this special offer.

Speaking about the initiative, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “A priority for all consumers this year has been to make their homes safe. As we leave 2020 behind, it is important to also focus on sleeping better and the best way to do that is by upgrading your mattress to one that offers the best of both worlds- comfort and germ-free protection. Our wide range of mattresses comes equipped with the special Neem Fresche technology, which is a win-win for everyone. We are confident that our year-end exchange offer will be well-received by our customers, helping them enjoy both a happy as well as a healthy New Year in 2021.” The offer can be availed at any Sleepwell store up to 31st December 2020.

Business World

Sleepwell partners with Hotstar for ‘IPL Khelo Offer’

Sep 19, 2020 by Gouri Achary 0 Comments #Hotstar, #IPL Khelo Offer, #Mr. Sumit Sehgal, #Sheela Foam Ltd, #Sleepwell

Sleepwell, India’s leading mattress brand from Sheela Foam Ltd., has partnered with Hotstar to launch the ‘IPL Khelo Offer’ during the IPL season. The initiative comes at a time when all the cricket fanatics are looking for comfortable match seats while enjoying the game from the luxury of their home. The offer will be brought to life through promotional teasers during the telecast of all the IPL matches from 19th September to 20th November on Hotstar.

On every six scored and a wicket taken, viewers can give a missed call to the dedicated Sleepwell toll-free number 85 88 88 88 86 and exchange their old mattress for a discount of up to Rs. 5800. On purchase, they also get a chance to win a free mattress. Sleepwell is committed to offering a safe and seamless experience and now with ‘IPL Khelo Offer’, customers can make the most out of IPL season without worrying about their match seats.

Speaking about the partnership, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “In India, cricket is more than just a sport. It’s the first big celebration this year where everyone will come together to support their favourite teams. With the upcoming IPL season, fans will make the most of watching the match at home. We want to connect with our customers through this larger than life event and offer our comfortable mattresses through special offers and discounts so that our consumers get the most comfortable match seats to watch IPL. We hope this campaign will help a build a stronger connect with the cricket fanbase of the country.”