Tag: Criteo

Taranjeet Singh, Managing Director of South East Asia and India, Criteo,
Business World

The New Dimension Being Adopted for Personalised Advertising

Mar 24, 2021 by Neel Achary 0 Comments #Criteo, #Managing Director of South East Asia and India, #Taranjeet Singh

Google with its latest blog post, highlights to reinforce third-party cookies be phased out. Further, confirming they would not be creating an alternative identifier to track individuals across the web – nor use any such identifier within their products once third-party cookies are removed. In simpler terms, this means Google will stop providing one-to-one personalized advertising outside of their owned and operated properties. While this makes the walls even higher inside Google’s own garden, it opens an attractive opportunity for the ad ecosystem to innovate on personalized advertising solutions for the open Internet that rebalance the value exchange for consumers, advertisers and publishers. And that’s exactly what we’ve been working towards at Criteo.

First-party data is the key to the new advertising paradigm

Criteo is well on its way to creating a new network for permission-based advertising on the open Internet, grounded in first-party data, which consumers entrust to publishers and brands. We have been future-proofing our solutions for advertisers, publishers and the consumers they serve by enabling the connection and activation of first-party data in transparent, privacy-safe ways.

Here is a simple illustration of our approach, which we call the Criteo First-Party Media Network:

Graphical user interface, text

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Above all, we know that consumers want control, choice, transparency and higher value advertising. We also know that advertisers need ROI through personalization that scales while adhering to permissions granted by consumers. And we know that publishers need better monetization through first-party data protection and improved control over their direct relationships with consumers. The aim of the First-Party Media Network is to fulfil each of these needs, balancing the value exchange between stakeholders through trusted first-party data management.

This would be an impossible feat without Criteo’s incredible scale of direct first-party data relationships with commerce marketers and publishers across the globe. As we provide value to both groups, they let us serve in the privileged position of “data steward”, helping to protect, monitor and activate opted-in, first-party data across our network. It is this position that enables cookie-less targeting and retargeting across our commerce media ecosystem.

To make this system work, we know that advertisers and publishers need to be able to enrich and grow their access to first-party data while making it portable across media used to deliver personalized advertising. On top of these connections, both can create and activate cookie-less audiences, including addressable, cohort, contextual and household.

Building the next chapter of personalized advertising

Speaking on the occasion, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said, “We at Criteo believe that personalized advertising is the most powerful tool to provide the right choices to users while increasing ROI for advertisers. As a guiding principle, we support all transparent initiatives that make advertising work better for everyone involved — consumers, marketers, publishers and the entire ecosystem. As we look into the future of advertising, we envision to work towards a cookie-less world.”

There is no question that companies who enable publishers and advertisers to safeguard consumer rights while connecting first-party data on both the buy and sell side are going to define the next chapter of personalized advertising. We’ll continue to grow our First-Party Media Network and invest in the evolution of advertising beyond third-party cookies through open-source alternatives such as single sign-on and UID 2.0, on top of being a leading voice in the Privacy Sandbox.

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Business World

Covid-19 Accelerated Digital Marketing Spend for 8 out of 10 Indian Marketers

Feb 11, 2021 by Neel Achary 0 Comments #Criteo, #Criteo COVID-19 Impact on Marketing Survey, #Digital marketing

New Delhi: Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today released its ‘COVID-19 Impact on Marketing’ report which surveyed senior marketers in India including CMOs and Heads of Digital Marketing. The report highlights the impact of COVID-19 on consumer buying behaviour and that it has led to more online sales and rapid digital transformation. The survey findings reveal the implications of Covid-19 for businesses, their priorities, challenges and digital marketing spend.

Criteo research found over half of the marketers saying that their digital marketing campaigns are going ahead as planned. Criteo surveyed 1,000 senior marketing executives globally, including 105 in India, to learn more about their plans for 2021.

According to the report, 43% of the marketers surveyed in India said that due to Covid-19 their business had seen a drop in revenue in 2020. However, 54% of marketers said
that Covid-19 has led to more website sales/bookings, indicating that driving online sales and visits will be a big emphasis for businesses moving forward. Budget for social, content marketing, paid video and advertising on retail websites and apps is also likely to increase in 2021. 4 out of 10 marketers say Covid-19 has resulted in rapid digital transformation of business processes. Further 46% claimed they had seen increased efficiency and 45% confirmed increased customer loyalty.

Have there been any positive outcomes for your business during COVID-19?

digital marketing

Source: Criteo COVID-19 Impact on Marketing Survey, India, October 2020, n=101.

Covid-19 has forced significant changes to sales, marketing, and operations. 8 out of 10 marketers in India say that the share of digital marketing spend at their company has increased due to Covid-19. In today’s environment, 65% of marketers believe that marketing function in companies has become more important due to increased digital marketing activities. Additionally, 69% believe marketing has become important to acquire new customers and 58% said to build and reinforce their brand values.

digital marketing

Speaking on the survey, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said, “Our Survey focuses on marketing as the remote control to the success ladder for any business, especially during Covid-19. Digital transformation will continue to be a focus in 2021, as companies realise that we may never go back to ‘business as normal.’ By staying on the top of new trends, analysing the market insights, and understanding the growing customer demands and changes in behaviour, marketers can develop a successful marketing campaign for moving ahead in the future. Agility in all facets of business, especially marketing, will be a key to success.”

 He further added, “At this tipping point of transformation, we are committed to turning the company’s assets into the world’s leading Commerce Media Platform, for brands, agencies and retailers to optimize their sales and digital advertising returns.”

 In terms of digital marketing spend and re-allocation budgets, nearly all marketers in India have made changes to their strategy due to the pandemic. According to the survey it can be observed that Covid-19 resulted in more marketing spend across digital channels which will continue in the years ahead. 58% of marketers in India say their digital campaigns are too dependent on walled gardens. Digital marketing budgets have increased, but brand safety, and high dependency on Facebook, Google, and Amazon are big concerns (50%). Nearly half of the marketers in India say that their marketing budget commitments and new product/service launches are going ahead as planned. Events and outdoor marketing campaigns have been more negatively impacted.

As a way forward, the survey highlights 51% of marketers say their budget for advertising on publisher websites and apps is likely to increase in 2021. Here, customer retention and expanding into new offerings are top objectives moving forward. Marketers in India confirm that digitalisation of business operations is their top priority (70%).

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Criteo Partners With Edtech Startup Gradeup To Boost E-Learning
Education, News

Criteo Partners With Edtech Startup Gradeup To Boost E-Learning

Feb 4, 2021 by Rekha Nair 0 Comments #Ankit Gautam, #Criteo, #Gradeup’s Associate Vice President of Marketing, #Managing Director of South East Asia and India, #Taranjeet Singh

New Delhi: Criteo , the global technology company powering the world’s marketers with trusted and impactful advertising, today announces its best practice with one of India’s largest exam preparation sites, Gradeup (Grade Stack Learning Pvt. Ltd.) to engage and re-engage with users approaching towards online learning. By partnering with Criteo, Gradeup was successful in increasing its revenues and now aims to acquire new users through Criteo’s unique solutions.

To help Gradeup attract, engage, and convert their optimal students, Criteo identifies users who are deeper in their journey, and then engages them with intent-based, lower-funnel retargeting campaigns. These campaigns evolved from static to dynamic to provide the most relevant messages and creative to engage users and helped Gradeup increase revenues by 25% within 2 months, thereby scaling up the business faster than ever before. After achieving favourable results from their web and app conversion campaign, Gradeup expanded their work with Criteo to include acquisition-focused campaigns on their app. Driving app installs in this way helps strengthen Gradeup’s marketing strategy by reaching their entire user base across the devices where they spend the most time. With Criteo’s solutions, Gradeup can reach 2.5 billion+ shopper graph and get good quality users at scale.

KEY HIGHLIGHTS FROM THE BEST PRACTICE

• Gradeup taps into Criteo’s unique advertising solutions to engage and re-engage with users across the multi-device user journey
• App acquisition solutions to increase users reach to 2.5 billion+ shopper graph
• Criteo has helped boost Gradeup’s revenues by 25% within 2 months
• Criteo’s advertising campaigns for Gradeup have delivered 30% better Return on Advertising Spend (ROAS) compared to other advertising channels

Speaking on the occasion, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said, “Collaboration and strategic partnerships are fundamental to improving business outcomes. Our strategic partnership with various clients has help them increase the user base to their niche audience they wish to tap on. We at Criteo, are delighted to render our pool of services which helps users and clients to get exactly what they desire for. In such unprecedented times, our success stories including Gradeup has helped us to ensure best-in-class offerings, services and better return on advertising spend.”

Ankit Gautam, Gradeup’s Associate Vice President of Marketing said, “Focusing on students ambitions, delivering specific guidance with impactful result; this is what we thrive for at Gradeup. To help more students achieve their goals, we are thrilled to announce our partnership with Criteo and work closely to create relevant digital display advertising which will help us generating good quality users at scale. This partnership represents undeniable momentum as today we see changing consumer behavior along with a paradigm shift towards online learning.”

With improving digital infrastructure and pandemic pushing education institutions to pivot towards online learning. Criteo’s advertising campaigns for Gradeup whether it is for retargeting platform or movement to the acquisition campaigns have delivered 30% better Return on Advertising Spend (ROAS) compared to other advertising channels.

Online learning has shown significant growth over the last decade, as the internet and education combine to provide people with the opportunity to gain new skills. From user acquisition, user retention and engagement Criteo has been a leader in advertising solutions which have not only helped deliver the best ad-tech strategy but also defined results.

Gradeup (Grade Stack Learning Pvt. Ltd.), one of India’s largest exam preparation destinations, through their website and app, have helped more than 1.1 crore registered students to prepare actively for various exams & score better.

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer
News

Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer

Dec 15, 2020 by Rekha Nair 0 Comments #Brendan McCarthy, #Chief Executive Officer, #Chief Marketing Officer, #Criteo, #Megan Clarken

New Delhi: Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising announced Brendan McCarthy as Chief Marketing Officer. McCarthy will lead the marketing and communications teams across Criteo’s global markets and will be an integral part of Criteo’s transformation and innovation strategy to a Commerce Media Platform.

McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. In his most recent role as Senior Vice President and Head of Communications and Product Marketing for Nielsen Global Media, he was responsible for all aspects of the division’s global marketing and communications organization including public relations, growth marketing, product positioning, client and internal communications, thought leadership, and reputation and crisis management. Previously, at public relations agency, Edelman, McCarthy led global media relations efforts, as well as executed crisis and influencer management activations for large corporate and technology clients.

“I’m inspired by Criteo’s growth mindset and looking forward to the opportunity to position communications around the company’s new vision and strategy,” said McCarthy. “Criteo has an exciting future and the talented team I’ve joined has an incredibly compelling story – all underlining the value of Criteo’s transformative technology.”

“Brendan strengthens Criteo’s marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success,” said Megan Clarken, Chief Executive Officer at Criteo. “We’re looking forward to Brendan’s contributions as we continue building our transformation narrative.”

McCarthy holds a master’s degree in global affairs from New York University and a bachelor’s degree in public relations from the University of Florida’s College of Journalism and Communications. He will be based in New York and will report to Clarken.

Business World

Criteo Integrates with Oracle Data Cloud to Strengthen Brand Safety Capabilities for Marketers

Nov 19, 2020 by Gouri Achary 0 Comments #AI Engine, #Brand Safety Capabilities, #Chris Stark, #Criteo, #Oracle Data Cloud, #Taranjeet Singh

Criteo (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo’s AI Engine, a predictive bidding tool, is now integrated with Oracle’s solution to provide real-time content review and classification pre-bid to clients across brand-suitable categories.

Brand safety continues to gain prominence with advertisers and marketers concerned by the rise of sensitive news topics and misinformation. According to a recent Interactive Advertising Bureau (IAB) study, over 77% of industry professionals cited brand safety as a key priority in 2020. Criteo is responding to these industry needs through its integration with Oracle to deliver greater brand protection to marketers while continuing to provide scale and performance.

Speaking on the occasion, Taranjeet Singh, Managing Director, SEA and India, Criteo said, “With growing concerns over data and transparency, Criteo focuses to deliver the highest advertising experience for all partner advertisers and publishers. This integration with Oracle Data Cloud is an example of our incremental steps towards the best, most personalised and relevant ad experience possible. We’re pleased to partner with Oracle Data Cloud as we continue to meet industry and client standards when it comes to brand safety.”

“We’re pleased to work with Criteo to provide industry professionals the right technology solution to address ongoing and fast-evolving brand safety concerns,” says Chris Stark, Senior Director, Product Management, Oracle Data Cloud. “Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability.”

This brand safety integration is available automatically for all India clients at no additional cost.

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Business World

Criteo Joins Open Source Unified ID Initiative

Nov 6, 2020 by Gouri Achary 0 Comments #Criteo, #Jeff Green, #Megan Clarken, #Open Source Unified ID

Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, today announced that it is collaborating with an advertising technology leader, The Trade Desk, on the Unified ID 2.0 initiative. Criteo will provide the sign-on solution and codevelop the transparency portal in Unified ID 2.0. The transparency portal will enable consumers to have unprecedented control over their advertising experience. Both companies will start testing this concept with publishers and other industry partners this November and December.

With this announcement, two of the largest demand-side advertising platforms are working together to help drive the future of consumer identity and privacy on the open internet.

Unified ID 2.0 is a new approach to identity that represents an upgrade to third-party cookies, preserves the value exchange of advertising on the open internet while providing improved consumer controls. The structure of Unified ID 2.0 was outlined as part of IAB Tech Lab’s Project Rearc, with The Trade Desk developing initial product code. Unified ID 2.0 will be open-source, interoperable, non-commercial and administered by an independent organization.

Megan Clarken, Chief Executive Officer of Criteo said: “Our goal has always been to create a safe and viable open internet ecosystem for consumers, publishers and advertisers. We are excited to collaborate with The Trade Desk and work in lockstep with other industry partners to build a multi-faceted, united solution for scaled adoption that’s truly people-first.”

With this move, Criteo will be incorporating key elements of its User-Centric Ad ID solution to Unified ID 2.0. During Criteo’s Q2 financial earnings call, the company announced it was working on a “revocable identification system,” now called a User-Centric Ad ID. The UserCentric Ad ID includes a portal in which consumers could access their privacy profile and update their ad targeting preferences across web browsers and apps.

“This year, it has become clear that the advertising technology industry needs to come together to develop a better alternative to third-party cookies – one that’s more secure, one that better explains the value exchange of the internet to consumers, and one that improves consumer controls,” said Jeff Green, Co-Founder and Chief Executive Officer, The Trade Desk. “This collaboration with Criteo is a major step forward in this industrywide approach, bringing two of the largest demand-side players together, even as we compete in our everyday business. This partnership represents undeniable momentum as the industry collaborates on an upgrade to replace the third-party cookie.”