Tag: Managing Director of South East Asia and India

Taranjeet Singh, Managing Director of South East Asia and India, Criteo,
Business World

The New Dimension Being Adopted for Personalised Advertising

Mar 24, 2021 by Neel Achary 0 Comments #Criteo, #Managing Director of South East Asia and India, #Taranjeet Singh

Google with its latest blog post, highlights to reinforce third-party cookies be phased out. Further, confirming they would not be creating an alternative identifier to track individuals across the web – nor use any such identifier within their products once third-party cookies are removed. In simpler terms, this means Google will stop providing one-to-one personalized advertising outside of their owned and operated properties. While this makes the walls even higher inside Google’s own garden, it opens an attractive opportunity for the ad ecosystem to innovate on personalized advertising solutions for the open Internet that rebalance the value exchange for consumers, advertisers and publishers. And that’s exactly what we’ve been working towards at Criteo.

First-party data is the key to the new advertising paradigm

Criteo is well on its way to creating a new network for permission-based advertising on the open Internet, grounded in first-party data, which consumers entrust to publishers and brands. We have been future-proofing our solutions for advertisers, publishers and the consumers they serve by enabling the connection and activation of first-party data in transparent, privacy-safe ways.

Here is a simple illustration of our approach, which we call the Criteo First-Party Media Network:

Graphical user interface, text

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Above all, we know that consumers want control, choice, transparency and higher value advertising. We also know that advertisers need ROI through personalization that scales while adhering to permissions granted by consumers. And we know that publishers need better monetization through first-party data protection and improved control over their direct relationships with consumers. The aim of the First-Party Media Network is to fulfil each of these needs, balancing the value exchange between stakeholders through trusted first-party data management.

This would be an impossible feat without Criteo’s incredible scale of direct first-party data relationships with commerce marketers and publishers across the globe. As we provide value to both groups, they let us serve in the privileged position of “data steward”, helping to protect, monitor and activate opted-in, first-party data across our network. It is this position that enables cookie-less targeting and retargeting across our commerce media ecosystem.

To make this system work, we know that advertisers and publishers need to be able to enrich and grow their access to first-party data while making it portable across media used to deliver personalized advertising. On top of these connections, both can create and activate cookie-less audiences, including addressable, cohort, contextual and household.

Building the next chapter of personalized advertising

Speaking on the occasion, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said, “We at Criteo believe that personalized advertising is the most powerful tool to provide the right choices to users while increasing ROI for advertisers. As a guiding principle, we support all transparent initiatives that make advertising work better for everyone involved — consumers, marketers, publishers and the entire ecosystem. As we look into the future of advertising, we envision to work towards a cookie-less world.”

There is no question that companies who enable publishers and advertisers to safeguard consumer rights while connecting first-party data on both the buy and sell side are going to define the next chapter of personalized advertising. We’ll continue to grow our First-Party Media Network and invest in the evolution of advertising beyond third-party cookies through open-source alternatives such as single sign-on and UID 2.0, on top of being a leading voice in the Privacy Sandbox.

Criteo Partners With Edtech Startup Gradeup To Boost E-Learning
Education, News

Criteo Partners With Edtech Startup Gradeup To Boost E-Learning

Feb 4, 2021 by Rekha Nair 0 Comments #Ankit Gautam, #Criteo, #Gradeup’s Associate Vice President of Marketing, #Managing Director of South East Asia and India, #Taranjeet Singh

New Delhi: Criteo , the global technology company powering the world’s marketers with trusted and impactful advertising, today announces its best practice with one of India’s largest exam preparation sites, Gradeup (Grade Stack Learning Pvt. Ltd.) to engage and re-engage with users approaching towards online learning. By partnering with Criteo, Gradeup was successful in increasing its revenues and now aims to acquire new users through Criteo’s unique solutions.

To help Gradeup attract, engage, and convert their optimal students, Criteo identifies users who are deeper in their journey, and then engages them with intent-based, lower-funnel retargeting campaigns. These campaigns evolved from static to dynamic to provide the most relevant messages and creative to engage users and helped Gradeup increase revenues by 25% within 2 months, thereby scaling up the business faster than ever before. After achieving favourable results from their web and app conversion campaign, Gradeup expanded their work with Criteo to include acquisition-focused campaigns on their app. Driving app installs in this way helps strengthen Gradeup’s marketing strategy by reaching their entire user base across the devices where they spend the most time. With Criteo’s solutions, Gradeup can reach 2.5 billion+ shopper graph and get good quality users at scale.

KEY HIGHLIGHTS FROM THE BEST PRACTICE

• Gradeup taps into Criteo’s unique advertising solutions to engage and re-engage with users across the multi-device user journey
• App acquisition solutions to increase users reach to 2.5 billion+ shopper graph
• Criteo has helped boost Gradeup’s revenues by 25% within 2 months
• Criteo’s advertising campaigns for Gradeup have delivered 30% better Return on Advertising Spend (ROAS) compared to other advertising channels

Speaking on the occasion, Taranjeet Singh, Managing Director of South East Asia and India, Criteo, said, “Collaboration and strategic partnerships are fundamental to improving business outcomes. Our strategic partnership with various clients has help them increase the user base to their niche audience they wish to tap on. We at Criteo, are delighted to render our pool of services which helps users and clients to get exactly what they desire for. In such unprecedented times, our success stories including Gradeup has helped us to ensure best-in-class offerings, services and better return on advertising spend.”

Ankit Gautam, Gradeup’s Associate Vice President of Marketing said, “Focusing on students ambitions, delivering specific guidance with impactful result; this is what we thrive for at Gradeup. To help more students achieve their goals, we are thrilled to announce our partnership with Criteo and work closely to create relevant digital display advertising which will help us generating good quality users at scale. This partnership represents undeniable momentum as today we see changing consumer behavior along with a paradigm shift towards online learning.”

With improving digital infrastructure and pandemic pushing education institutions to pivot towards online learning. Criteo’s advertising campaigns for Gradeup whether it is for retargeting platform or movement to the acquisition campaigns have delivered 30% better Return on Advertising Spend (ROAS) compared to other advertising channels.

Online learning has shown significant growth over the last decade, as the internet and education combine to provide people with the opportunity to gain new skills. From user acquisition, user retention and engagement Criteo has been a leader in advertising solutions which have not only helped deliver the best ad-tech strategy but also defined results.

Gradeup (Grade Stack Learning Pvt. Ltd.), one of India’s largest exam preparation destinations, through their website and app, have helped more than 1.1 crore registered students to prepare actively for various exams & score better.