Tag: Mr. Anshu Budhraja

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Amway India onboards Olympic medalist Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range

Aug 23, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #brand ambassador Mirabai Chanu, #CEO, #Chief Marketing Officer, #Mr. Anshu Budhraja, #Ms. Saikhom Mirabai Chanu

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, has appointed Olympian Saikhom Mirabai Chanu as the brand ambassador for its Nutrilite range of products. Chanu will spearhead the company’s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amway’s focus on consolidating its health and nutrition category, especially targeting women and youth in the country.

Commenting on the association, Mr. Anshu Budhraja, CEO, Amway India said, “Amway and Nutrilite symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally. Our association with Mirabai Chanu is a natural choice. She exemplifies our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.”

“Our association with Ms. Chanu is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society at-large. Comprising over 60% direct sellers, women and youth are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower the women and our women,” he added.

Speaking about her association, Ms. Saikhom Mirabai Chanu said, “Nutrilite is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite –which is world’s no 1 vitamins and dietary supplements brand, committed to making people lives healthier.”

Talking about the newly on boarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, “As the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutrilite’s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.”

A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation.

The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.

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Amway bets Big on Ayurveda strengthens its nutrition portfolio; Launches Chyawanprash by Nutrilite

Mar 25, 2021 by Neel Achary 0 Comments #Amway India, #CEO, #Mr. Anshu Budhraja, #Nutrilite Chyawanprash

New Delhi, March 25, 2021: Amway India, one of the country’s leading FMCG direct selling companies today announced the launch of Chyawanprash by Nutrilite, under its flagship brand Nutrilite. Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives. Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina, besides helping fight the day-to-day infections.This launch marks Amway’s foray into the Chyawanprash segment, with the strategy to capture a sizable pie from the growing Ayurveda market in the county.

Announcing the launch, Mr. Anshu Budhraja, CEO, Amway India, said, “At Amway, we strongly believe that good health is a state of holistic wellbeing. Amway’s formidable presence in the vitamin and dietary supplements market with sharp focus in the traditional herbal category made it natural for us to extend into the Chyawanprash segment. Leveraging the expertise of our Nutrilite range, Chyawanprash by Nutrilite is the age-old Ayurvedic herbal blend offering benefits of 16 organic certified ingredients and DNA fingerprinted herbs. It is a true amalgamation of ancient wisdom and modern science. On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium segment in the first year. We will continue to innovate and further strengthen the category with a special focus on immunity supporting products.”

Nutrilite category grew by 13% in 2020, contributing over 61% to the company’s business revenue
Of the 61%, NTHR currently contributes 10%, and is poised to grow by three times doubling the contribution to 20% by 2024
Nutrilite Chyawanprash is expected to be one of the significant growth drivers for the nutrition category, which is expected to contribute 10% of the NTHR sales by 2024
Aims to capture 20% of the premium Chyawanprash market in the first year, which is currently pegged over INR 100 crores.
A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and unique seed-to-supplement process. The company forayed into the traditional herb nutrition space with Nutrilite Traditional Herbs Range (NTHR) in 2018. With just six products, the range clocked INR 100 crores in 2020, indicating a huge growth potential. Going by the market trend, the company is channelizing its energies in bolstering innovation to accelerate the traditional herbs range, further driving growth for the nutrition category and for Amway. Chyawanprash by Nutrilite is the new addition to the traditional herbs range, which is expected to be one of the key growth levers for the category.

Further, talking about the nutrition segment, Mr Budhraja said, “With evolving consumer trends, nutrition category has registered immense growth with Nutrilite contributing over 61% to the company’s business revenue. The category is poised for a tremendous growth with increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.”

Commenting on the launch, Mr. Ajay Khanna, CMO, Amway India said, “Over the years, there has been a heightened awareness for strong immunity and overall wellbeing with growing preference for the goodness of traditional herbs and Ayurveda, drawing significant focus to the nutrition segment. Amway through its flagship brand, Nutrilite, has been pioneering and perfecting the plant-based approach to supplementation for over 80 years. The core of our brand Nutrilite echoes the brand ethos– ‘Best of Nature, Best of Science’, which truly reflects in all the product offering under nutrition category. Backed with our expertise in the area of nutrition and wellness, we have indigenously developed Chyawanprash by Nutrilite combining the best of nature and science with the Best of Traditional Wisdom to cater to the Indian consumers. Authenticated by DNA fingerprinted herbs and made from 16 certified organic ingredients for which we are ECOCERT certified, our product ensures highest level of purity, safety and potency. Known for supporting immunity, Chyawanprash by Nutrilite is enriched with potent ingredients from Ayurveda, also helps in rebuilding strength, stamina, vigour, vitality and energy that’s impacted by the stress of our modern lifestyles. The product comes with simple and yet informative labelling that helps consumers make better and informed choices. Given the strong legacy of brand Nutrilite and the equity it holds, we are confident that Chyawanprash by Nutrilite will certainly win consumer confidence.” Amway will be supporting the launch with educational sessions for the distributors, along with the multi-media campaign focused at creating awareness on the category targeted at the discerning consumers.

Further talking about the herbal nutrition category performance, he added, “In line with the consumers’ inclination towards herbal products with traditional ingredients, the NTHR range has witnessed a strong double-digit growth in 2020. The range is hugely popular among the U35, as we witnessed the U35 buyers of NTHR grew significantly from 35% to 45% in 2020, reflecting their strong preference for the traditional herbs’ nutrition range. As optimum nutrition continues to be a key priority for the consumers, we expect Amway’s traditional herbs range to grow three times, contributing 20% to the overall nutrition category which is projected to be 65% of the total business by 2024, with Chyawanprash estimated to account close to 10% of the NTHR sales by 2024.”

About Nutrilite Chyawanprash

· Chyawanprash by Nutrilite is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients, and with no preservatives.

· Chyawanprash by Nutrilite is certified by ECOCERT under National Program for Organic Production (NPOP) Standard as it is made with 16 organic ingredients

· The herbs used in the product are backed by a strong legacy of scientific research, boasting high levels of purity, safety and potency.

· Amla (Indian gooseberry), known for its immunity building properties, is the primary ingredient of Nutrilite Chyawanprash, which is 100% organic and so are 15 other organic ingredients such as Gokhru, Giloy, Shatavari and more used in the product adds to the premium quotient of the product.

· In addition to enhancing immunity and rejuvenating the body, Nutrilite Chyawanprash alleviates the common infections and allergies of the respiratory system, supports digestion, heart health and memory, thus, contributing to the overall health of human mind and body.

Currently, the product is launched at an introductory price of Rs 499 per 500 gm. It will be sold exclusively by Amway Direct Sellers across India and to know more, visit the company’s website www.amway.in.

Business World

Amway scales up digital capabilities to support its direct sellers and their consumers

Nov 3, 2020 by Gouri Achary 0 Comments #"Myra, #Amway India, #direct sellers, #FMCG, #Mr. Anshu Budhraja, #Priya Dar

Amway India, one of the country’s leading FMCG direct selling companies has embarked on a digital transformation journey. Aligned with some of the biggest global trends, Amway’s multi-year growth strategy includes unleashing entrepreneurship through social commerce – a next-generation trend that will reshape the future of commerce.

Digital is the most heavily invested function at Amway and as part of its digital transformation journey, the company has announced an investment of INR 150 crore in India to boost manufacturing automation, home delivery and to strengthen its digital capabilities. With this investment, Amway India aims to improve its reach and offer an unparalleled user experience to its direct sellers and their consumers.

Commenting on the accelerated digitization of business, Mr. Anshu Budhraja, CEO, Amway India said, “As a part of Amway’s 10-year growth vision, we had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. The on-going global pandemic has proved to be a catalyst for a smooth transition of our business from hi-touch to hi-tech. It has also given rise to new behaviour and consumption habits like online shopping, social campaigns and engagement through social communities paving the way for continued digital transformation at every level.

In fact, research shows that 18% of the population has tried Social Media or Online community engagement for the first time. Many of our direct sellers at Amway too have built vibrant social communities, delivering personalized product experiences by integrating their offline connection to the online network through virtual sessions and online consultations.

All of this is being powered by innovative social and digital tools to help our direct sellers reach their consumers more efficiently, and considering digital has the lion’s share of our investments, we have also revamped our website to make the online shopping experience simple and seamless. With these recent outlays, we aim to enhance our direct sellers’ and their consumers’ experience along with partnerships with other platforms. We will continue to bolster our digital capabilities for ensuring efficient business functioning”.

In line with the Government of India’s ‘Digital India’ initiative, Amway has been strategically investing in building its digital capabilities and strengthening its online presence to enhance distributors’ productivity, improve customer engagement and product accessibility. Riding on the wave of the global megatrend, Amway globally, including in India, is in the process of integrating offline-to-online (O2O) to digitally support & enable its direct sellers to create communities unleashing the opportunity to build their business on social platforms around their passion for adventure, fitness, beauty or cooking.

Commenting on the recent digital initiatives, Priya Dar, Head of Digital Strategy & Innovation said, “O2O – offline to online is the goal of all digital initiatives for Amway India and want to see the majority of our sales happening through digital. With India becoming a mobile-first market, social platforms have turned into powerful discovery and leveraging this opportunity, we recently launched a mobile app to take online shopping on-the-go for our direct sellers.

This app enables visibility to the direct sellers into their business along with buying experience and has received an overwhelming response with over 100,000 downloads in just 30 days. We also recently launched our chatbot “Myra” which is a 24*7 virtual assistant to address direct seller and customer queries. These digital initiatives are a part of Amway India’s offline to online transition, aligned with its goal to shift the majority of sales to its online platform. Going forward, we want to introduce more experiential initiatives that will make it easier for customers to engage with us and make their purchase faster”.

Recently, Amway has also undertaken several measures to constantly upskill its direct sellers through continued engagement via online training modules. The organization has conducted over 6000 online training programs across regions over the last few months, reaching over 9 lakh direct sellers and consumers, and is also working with local and global training partners to create more such impactful training sessions. Riding high on the global megatrend, Amway is forging its path towards robust growth in India through digital transformation.

Business World

Amway India celebrates World Food Day with a national conference in partnership with PHDCCI and Mamta HIMC

Oct 24, 2020 by Gouri Achary 0 Comments #Dr. Deepa Malik, #Mr. Anshu Budhraja, #Mr. David Madiol, #Mr. Sudhanshu Pandey, #Ms. Nishtha Satyam

Leveraging its global experience in nutrition and wellness, Amway India, the country’s leading FMCG direct selling company, recently commemorated World Food Day through a unique virtual conference, in partnership with PHD Chamber of Commerce and Industry (PHDCCI) and Mamta Health Institute for Mother and Child (HIMC). The conference witnessed renowned experts and speakers across the industry come together and discussed the importance of building sustainability and innovation in nutrition interventions.

With the ongoing pandemic highlighting the disproportionate access to healthy and nutritious meals, the World Food Day this year has gained more significance.* According to the recent Global Nutrition Report 2020, there is an urgent need to address rising malnutrition across economies fueled by the global health crisis. The malnutrition scenario in our country is in a precarious situation. While the number of underweight children has decreased over the years, it is still high compared to average statistics in Asian countries.

Deliberating on addressing such critical issues through innovative methodologies, present at the conference were Mr. Sudhanshu Pandey, IAS Secretary, Department of Food & Public Distribution, Padma Shri Dr. Deepa Malik, International para-athlete, Ms. Nishtha Satyam, Deputy Country Representative, India, UN Women.

The event also witnessed addresses by Mr. David Madiol, Global CSR Head, Amway Corporation, Ms. Simrat Bishnoi, Vice President, Corporate Communications, Marketing Communications and CSR, Amway India along with Dr. Sunil Mehra, Executive Director, Mamta HIMC and Mr. Sanjay Aggarwal, President, PHDCCI and Chairman, Paramount Cables.

Speaking at the conference, Mr. Sudhanshu Pandey, IAS Secretary, Department of Food & Public Distribution said, “Over the years, India has been relentless in its fight against hunger and malnutrition. We have the largest food-aid program in the world through public distribution system. We have especially ramped up our efforts to provide food to millions of people from underprivileged communities during the COVID-19 pandemic.

We are further focusing on maternal health, child nutrition and well-being through programmes such as POSHAN Abhiyaan. I commend PHDCCI, Amway India and MAMTA HIMC for bringing thought leaders on a single platform. I truly believe it is the need of the hour for everyone to join hands and work together to address malnutrition and its underlying causes in all forms.”

Talking about the initiative Mr. Anshu Budhraja, CEO, Amway India said, “World Food Day 2020 takes place under exceptional circumstances. In the wake of the ongoing pandemic, the theme for this year ‘Grow, Nourish, Sustain. Together’ is more relevant than ever. Amway has always been committed to support the community by coming forward in the face of adversity.

In India, we had introduced the ‘Power of Five’ in 2018. It is a community-based global campaign to address childhood malnutrition. With this campaign, we aim to use our vast global experience in nutrition and wellness to contribute to the Government of India’s National Nutrition Mission to raise the nutrition levels in the country. I am happy to share that we witnessed tremendous improvement in the nutritional status of the children. The results clearly demonstrate the power of mobilizing and empowering communities at the grassroots level to help them lead a better, healthier life.”

Over the last two years Amway, with its Power of 5 programme, has been working persistently to address the cause of malnutrition in children under the age of 5 years. In its pilot phase, the campaign has been conducted in Kirari, an urban slum and resettlement colony of North West Delhi. Since 2018, over 9,750 children were surveyed under the age of five years.

Out of these, close to 1,000 were identified for further monitoring through the entire course of the program. The findings have been highly encouraging highlighting that over 81% of children came out of the ‘wasted’ category. Similarly, over 70% of children came out of the ‘underweight’ category and 33% came out of the ‘stunted’ category.

Talking about the global Power of 5 campaign, Mr. David Madiol, Global CSR Head, Amway Corporation said, “Multiple studies across the globe have concluded that the first five years of life are critical for a child’s development. If they don’t receive essential nutrients during this time, they can suffer from health problems that can last into adulthood.

To meet this problem head on we created the Power of 5 campaign. Our goal is simply to give children the nutrition they need to reach their fifth birthday and beyond. In the last few years, the campaign has helped hundreds and thousands of children across 14 countries. I am happy to see the incredible results that our India team has driven in the pilot phase. This has driven us to plan for the further expansion of the programme across regions. I believe, together we can help more children survive, thrive and grow.”

Ms. Nishtha Satyam, Deputy Country Representative, India, UN Women said, “World Food Day 2020 takes place at a time when people across the globe have realized the importance of food security, good nutrition and immunity.

Vulnerable people from underprivileged communities, especially women and children, are particularly susceptible to both the virus and the impact of the containment measures. We must work to ensure they have access to nutritious meals as nutritional resilience is a key element of any society’s readiness to combat the health crisis.”

Speaking at the event, Padma Shri Dr. Deepa Malik, International para-athlete said, “As an athlete competing at the international level, I understand the importance of nutrition in one’s life. Nutrition is important to not just lead a healthy life but also for optimum mental and physical growth. I believe we all need to work together to create a comprehensive ecosystem that supports and provides access to healthy and nutritious diets to all in society.”

*https://globalnutritionreport.org/reports/2020-global-nutrition-report/

Business World

Amway India promotes the spirit of entrepreneurship with the launch of project Nari Shakti

Oct 13, 2020 by Gouri Achary 0 Comments #Amway India, #entrepreneurship, #Mr. Anshu Budhraja, #project Nari Shakti

Committed to empower women by bringing them to the forefront and as part of making major strides towards strengthening the gig economy ecosystem in the country, Amway India, one of the country’s leading FMCG direct selling companies, announced the launch of project ‘Nari Shakti’. As part of its 10-year growth vision, Amway aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking, or beauty. Beginning with the Eastern region, the Nari Shakti project is aimed at bringing Amway’s existing group of women direct sellers to the forefront by enhancing their existing skills to run their independent Amway businesses successfully.

Commenting on this initiative, Mr. Anshu Budhraja, CEO, Amway India, said, “The current health crisis has increased the uptake of flexible roles in the gig economy ecosystem due to the looming uncertainty on the job front. Women play a critical role in strengthening the current socio-economic landscape of India and Amway has been working towards the upliftment of women and supporting them by being an equal opportunity player for long. We believe that women entrepreneurs are key to our future in India and we are committed to fostering an environment of growth and offer opportunities for women to realize their full potential. The fact that more than 60% of our direct sellers are women, is a testimony to our commitment. I am very thrilled to launch the Nari Shakti project which is all set to unleash the spirit of entrepreneurship among many more women. To kickstart the project, we have identified select women entrepreneurs based on certain parameters and will aim to further expand our reach in the coming months”.

Amway has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product training and usage of the various business tools and social commerce. These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India. The project also lays emphasis on the importance of social selling in the current environment and highlights the accelerated adoption of the digital medium to sustain businesses and moving beyond the traditional ways of direct selling.

The project was launched with a panel discussion on the theme of the evolving role of women across various industries. It focussed on the rise of the gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country. Present at the virtual panel discussion were Ms. Brinda, a successful fashion designer and an award-winning key-note speaker with a rich experience of more than 6 years in their field of expertise; Ms. Rita Gangwani, Retired Officer from the Armed Forces and the Founder of Rita Gangwani’s House of Personality Transformation; Ms. Simrat Bishnoi, Vice President for Content Marketing & Communications, PR, Social media and CSR at Amway India and Ms. Anisha Sharma, Vice President for Beauty, Personal Care & Communities at Amway India.

The discussion focused on direct selling being a feasible option for women to become financially independent while maintaining work-life balance. The mentors present at the virtual panel discussion shared personal experiences and success stories to inspire women to grow and succeed. The senior leaders also shared their journey, inspiration and mantras for success. Additionally, Amway’s senior direct sellers were a part of the webinar from different cities to share their experience and journey.

Amway initiated the Nari Shakti project with select women direct sellers from East India to empower and train them and intends to extend this program to more women direct sellers in the coming months. Over the years, Amway India has been investing in upskilling women through multiple online and offline training and workshops and aligned with its core philosophy, the company has been empowering women by providing them with the right platform to explore their true potential.