Tag: Gursharan Cheema

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Amway India commits to an equal future for all: Pledges to Encourage, Enable and Empower Women Entrepreneurs

Mar 18, 2021 by Rekha Nair 0 Comments #Amway India, #Gursharan Cheema, #North & South Region, #Sr. Vice President

New Delhi: In line with the 2021 theme of International Women’s Day #ChooseToChallenge, Amway India, one of the country’s leading FMCG direct selling companies, is commemorating Women’s month with a gamut of women-centric programs across India. Corresponding to the global theme which signifies that a, ‘challenged world is an alert world, and challenge leads to change’ Amway aims to unleash women entrepreneurship by providing them with the right platform to explore their true potential. As part of its stated 10-year growth vision, the organization is focused on empowering women and offering them the opportunity to own and operate their business while supporting them on their passion for fitness, healthy living, cooking, and beauty. In the North region, the company has announced the #SheHero campaign, which aims to Encourage, Enable and Empower the women entrepreneurs at Amway.

The campaign #SheHero was launched to celebrate the women who inspire us and the power each woman has in themselves to succeed both professionally and personally. Through this campaign we conducted multiple inspirational and informative sessions where our Amway Direct Sellers shared the need for women to rise and take control while building businesses and to be financially independent. Furthermore, the team also conducted exclusive training sessions for women to improve their business and branding skills in an increasingly social and digitally connected world. To emphasize on the need to build an ecosystem to support the women entrepreneurs we conducted a session with the young women entrepreneurs along with panel discussions, expert speaker programs, and sessions around product categories such as nutrition, beauty, and cookware. Over 5000 women direct sellers and retailers from across the North region joined these sessions.

Elaborating on the occasion, Gursharan Cheema, Sr. Vice President, North & South Region, Amway India said, “We firmly believe that women play an intrinsic role as powerful catalyst for change. The potential is immense, and we, at Amway, have been championing women entrepreneurship over the years by providing equal business opportunity with regular programs and interventions to support business growth. Honoring women and their contribution, we are celebrating March, as women’s month. As a part of the celebrations, we have conceptualized programs to enhance the competencies of our women direct sellers, who are selected based on their potential and commitment to their business. I believe supporting one woman in her entrepreneurial journey can help not only a generation, but an entire nation to thrive.”

Amway is an equal opportunity player and has been working to strengthen its contribution towards women entrepreneurship in India. The company is working towards accelerating women’s growth, which will provide the much-needed impetus to India’s growth story. As per IMF, if all the working-age women enter the workforce, ‘the world’s largest democracy will be 27% richer. A multi-stakeholder approach is crucial in this scenario to create a comprehensive support system that promotes and motivate women in the workforce.

Business World

Amway sparks creativity in young minds by hosting virtual events to celebrate Children’s day

Nov 25, 2020 by Gouri Achary 0 Comments #Amway India, #Children's Day, #Gursharan Cheema, #Ms Jaswant Kaur

Amway India, one of the country’s leading FMCG direct selling companies, commemorated Children’s Day for the 12th consecutive year. The annual celebrations were hosted virtually across India with its 12 NGO partners as part of Amway India’s CSR program- Project Sunrise. Through this program, Amway supports the overall well-being of underprivileged children by providing them access to education, health and hygiene. Furthermore, Amway through its ‘Power of 5 Campaign’ is relentlessly working towards the cause of malnourishment in the children under the age of 5 years. The campaign focusses on bringing in the much-needed awareness and behavioural shift in mothers, caregivers and communities at large.

Embracing the new normal this year, Amway conducted the celebrations virtually with the aim to bring children together while maintaining social distancing. From workshops on Indian painting and cultural performances to virtual salad dressing and debate competitions along with story-telling sessions, Amway India organised several interactive activities that were geared towards empowering and encouraging the young ones.

In Delhi, Amway, in association with Deepalaya, encouraged and engaged the children to virtually participate in activities like Diya painting, pot painting, thumb painting, clay activity and have a fun-filled memorable Children’s Day. The event concluded with exciting gifts for all the participants.

Gursharan Cheema, Senior Vice President, North & South Amway India, said, “The most precious thing in this world is a smile on the face of a child and in light of this thought Amway India celebrates Children’s Day each year along with its NGO partners. In these unprecedented times, it is important to take a moment and appreciate the resilience shown by the young ones as they face a constantly evolving world. At Amway, our vision is to help people live better, healthier lives.

Through multiple initiatives under Project Sunrise, we have significantly enriched the lives of underprivileged children across India by helping them in their holistic development. It was heartening to see such enthusiastic participation and creativity showcased by all the children at the virtual event. We are proud to collaborate with our NGO partners and extend our support for the welfare of the children.”

Commenting on the occasion, Ms Jaswant Kaur, Executive Director, Deepalaya, Delhi, said, “Our aim was to give the children some time off and encourage them to interact with peers and teachers. Such activities help build confidence in the children and keep them engaged, which, we believe, is the need of the hour. We have received continued support from Amway India for our children over the years. We wholeheartedly thank Amway for organizing a fun-filled day that the children thoroughly enjoyed.”

Amway had introduced Project Sunrise in 2008 with a vision to help and empower underprivileged children in areas of education, health and hygiene. Under this project, the company currently works with more than three NGO partners across the country.

Business World

Amway India encourages consumers to make healthy living a conscious choice, celebrates National Nutrition Week

Sep 21, 2020 by Gouri Achary 0 Comments #Ajay Khanna, #Gursharan Cheema, #National Nutrition Week

New Delhi, 21st September 2020: In an endeavour to highlight the importance of nutrition for healthy living, Amway India, one of the country’s leading FMCG direct selling company, celebrated National Nutrition Week. The celebrations were in line with Prime Minister Narendra Modi’s recent announcement on observing September as the Nutrition month under the National Nutrition Mission and converting it into a people’s movement. The efforts are aimed towards promoting healthy living, encourage a balanced nutritional intake coupled with a regular fitness regime to ensure one’s holistic wellbeing.

Commenting on the initiative, Ajay Khanna, Chief Marketing Officer, Amway India, said, “Today, health and wellbeing has taken precedence over everything else with a rise in awareness and appreciation for healthy living and strong immunity. Consumers are exploring newer ways to remain fit and healthy to further build awareness on this, we are creating innovative engagement platforms on how we can lead a better, healthier life by bringing nutrition centre-stage. At Amway, we strongly believe that smart healthcare provides unparalleled value to human life and believe that healthy living is a lifestyle choice and goes beyond just physical. In line with this, we are also celebrating September as the Nutrition month and has launched a unique month-long initiative ‘Cook for a Cause’. Under the initiative, Amway India employees and direct retailers/sellers have pledged to cook and donate meals to the needy to support the cause of addressing Childhood Malnutrition in India. I am proud that every day our organization practice ways of ‘helping people live better, healthier lives’, which has been a core philosophy for over 60 years now.”

Commenting on the initiative, Gursharan Cheema, Senior Vice President – North & South, Amway India, said, “Nutrition has taken the centre-stage and caused a shift in consumer perception towards preventive healthcare and immunity supporting products. The need for healthy living and proper nutritional intake has gained momentum. With a strong legacy of 80 years in supplementation and dietary support, we are uniquely placed to address evolving consumer demands real-time. In collaboration with our direct sellers, specifically health enthusiasts, we are building communities, bringing people together to engage and exchange knowledge on healthy living, benefits of a balanced diet along with the body’s nutritional requirement for its proper functioning. Therefore, our National Nutrition Week celebrations were aligned with PM Modi’s vision of promoting holistic nourishment in India. We are aligning all our efforts towards catering to the rise in demand for immunity supporting products and the growing awareness around the importance of nutrition among our direct retailer/sellers and their consumers.”

Amway India organized an array of virtual activities and sessions spread over a week to promote holistic wellbeing and educate the direct retailer/sellers and their consumers. During the nutrition week, Amway India emphasized the importance of a balanced nutritional diet and fitness for a healthy life, through virtual engaging sessions on Yoga, heart health and the importance of proper nutrition for women in different age-groups. Additionally, there were curated sessions on the fun at home workout challenges, virtual health & beauty consultation and a celebration with Nutrilite. During these sessions, health experts also highlighted the benefits of Amway’s products under its marque brands Nutrilite to support holistic wellbeing.

In the recent past, Amway India has organized multiple digital activities to promote healthy living and spread awareness around the importance of optimal nutrition. The company in June commemorated International Yoga Day by organizing a one of a kind digital health and wellness festival focusing on yoga and holistic wellbeing. Amway India also launched its first-ever virtual fitness series, ‘Fit Hai to Hit Hai’ to promote and spread awareness about fitness and healthy living, through various engagement activities. Embracing the wave of digitization, Amway has scaled up these initiatives by making them virtual to reach a larger set of direct retailers/sellers

Amway’s Nutrilite is a brand of choice among health enthusiasts as it caters to the evolving demands of consumers through product innovations in nutrition and herbal nutrition range. The Nutrilite range of dietary supplements are specially created for people who want to stay healthy and to help them bridge the gap in their daily requirements of vital nutrients.