Tag: CMO

Education

Canva and Vedantu partner for a first-of-its-kind Design Challenge to unleash creativity in students

Nov 18, 2021 by Rekha Nair 0 Comments ##GoingBacktoSchool, #Canva, #CEO & Co-Founder, #CMO, #Vamsi Krishna, #Vedantu, #Zach Kitschke

India: With schools being shut, students have explored different ways to keep their creative juices flowing and used the available resources to stay engaged, inspired, and motivated. As part of its Children Day initiative, Vedantu- a pioneer in LIVE online learning, and visual communications platform, Canva, have launched a first-of-its-kind Design Challenge in India, with a design bootcamp to educate school students on the essentials of creativity and design thinking. The design bootcamp sessions will be conducted by experts from Canva and Vedantu Master Teachers. With this collaboration, Vedantu aspires to celebrate the creativity, curiosity and exploration of children and teachers across the country.

Since the pandemic, online learning has seen a massive adoption. Teachers have also gone above and beyond their duty to conduct classes through different mediums available. They have emerged as digital content creators and EdTech professionals who are experts in mentoring students in an online teaching space.

“We’re excited to partner with Vedantu to inspire creativity, design, and visual thinking in students across a range of ages. Our mission is to democratize design and empower everyone to create and we look forward to seeing the Design Challenge unlock all types of creativity,” says Zach Kitschke, CMO, Canva.

“We strive to provide the best-in-class education and opportunities to our students that are beyond academics. Through this partnership with Canva, we will further our vision of unleashing the potential in every child. This will enable us to provide our students access to a platform to fuel their creative minds and we are thrilled to explore this. We will continue to innovate to reach as many students as possible and create better experiences and outcomes for every child across the country”, says Vamsi Krishna, CEO & Co-founder, Vedantu.

The theme for the first edition of the Design Challenge is #GoingBacktoSchool and is open to all students across the age group of 6-18 years. The challenge will ask students to create an artwork on Canva that truly resonates with the theme. Students are required to submit a design which focuses on what is so special about #GoingBackToSchool for them, with the templates available on Canva for Education. The artwork created by students will be judged under three categories –

· Group 1: Junior School (Grades 2nd- 5th) – students to create a poster or invite

· Group 2: Middle School (Grades 6th-8th) – students to create an infographic or a newsletter

· Group 3: High School (Grades 9th-12th) – students to create a video or presentation

How can students participate in the Design Challenge?

· Students can visit Canva.com and create an account using their own or their parent’s email address

· Choose from the multiple templates available for Posters, Infographics, Presentations, Cards, and other suggested formats

· Create their artwork on the theme #GoingBacktoSchool

· If a student is under 13 years, we encourage them to share their Canva design link with a teacher or parent and ask them to submit the design. Students 13 years and above can directly submit their design link in the Application Form.

· Students are reminded to write a few lines about their artwork, what it means to them and how it links back to the theme.

Business

MyGlamm Launches National TVC Featuring #100shadesoflit Starring Brand Ambassador Shraddha Kapoor

Oct 5, 2021 by Rekha Nair 0 Comments #Apratim Majumder, #CMO, #MyGlamm

Mumbai– India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national TVC around the message ‘I want to feel 100/100’ . The campaign highlights MyGlamm as the first brand to launch 100 shades of one lipstick in India featuring brand ambassador and investor Shraddha Kapoor.

This campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell MyGlamm what they wanted from beauty needed in their beauty products. The film features multiple hands trying out different shades of lipsticks from a wall filled with 100 shades of lipsticks with a focus finally on Shraddha Kapoor who says “just one is no fun, I need a 100”. The campaign highlights how consumers asked MyGlamm for more shades so the brand created 100 shades offering a hue for every mood that will make you feel 100/100 all the time.

Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.

Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says “We have a very simple job, really. The ideas are coming from the consumer. Women told us that they want their lipsticks to reflect their mood at that point, and there aren’t just enough shades. So we made 100 shades to go with every mood and occasion.”

The campaign will debut on MyGlamm’s social channels- YouTube & Instagram on 5th October (today) and will be further amplified across digital and mainline media.

Business

Myglamm Launches TVC Of Cult Favourite Product ‘Myglamm Superfoods Kajal’ Starring Brand Ambassador Shraddha Kapoor

Sep 16, 2021 by Rekha Nair 0 Comments #Apratim Majumder, #brand ambassador and investor Shraddha Kapoor, #CMO, #MyGlamm

MyGlamm Logo

Mumbai – India’s fastest growing DTC beauty and personal care brand MyGlamm launches its national TVC around the message ‘All Natural #NoNasties’ today. The campaign highlights MyGlamm as a brand that focuses on creating quality products that are high efficacy made with all natural and no chemicals in the formulae. The TVC features brand ambassador and investor Shraddha Kapoor.

This campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell MyGlamm what they wanted from their beauty products. The film features Shraddha Kapoor introducing ‘My SUPERFOODS Kajal’ which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is then followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.

Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.

Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says “Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you!”

The campaign will debut on MyGlamm’s social channels- YouTube & Instagram on 16th September (today) and will be further amplified across digital and mainline media.

Business, News

SG Analytics appoints Kulwinder Singh as CMO

Aug 12, 2021 by Rekha Nair 0 Comments #CMO, #Founder & CEO, #Kulwinder Singh, #SG Analytics, #Sushant Gupta

Pune, India– SG Analytics, the market leader in research and data analytics services, has appointed Kulwinder Singh as the firm’s Chief Marketing Officer. As the CMO, he will be leading the company’s brand management, digital marketing, public relations, and employer branding initiatives.

Kulwinder has more than 20 years of experience in senior marketing, communication, and brand management roles. Previously, Kulwinder was associated with Cadila Pharma, one of India’s leading pharmaceutical companies, where he chaired the position of Chief Communication Officer. While he was responsible for the digital marketing and communication strategy, he also led the human resource function at Cadila for a year. Kulwinder has held marketing, brand management, and communication management roles at reputed companies including – Edifecs, Synechron, VenSat, and Tech Mahindra.

Kulwinder’s appointment is the latest development in a landmark year for SG Analytics wherein the company grew phenomenally and strengthened its leadership team.

“I am very excited to welcome Kulwinder to the team. It’s because of SG Analytics’ position as a leader in the research and data analytics space that we’re able to continuously attract top-calibre talent across all functions, from sales & marketing to technology, and from innovation to customer experience,” said Sushant Gupta, Founder & CEO, SG Analytics. “Kulwinder’s experience in building powerful brands and driving our digital marketing efforts will be invaluable to SG Analytics as we accelerate our growth strategy.”

“I’m extremely excited to join SG Analytics – a people-first company with a fantastic management team and a great vision. My experience in developing strategic brand and marketing programs over the last 10 years makes my role as the Chief Marketing Officer at SGA, easy to assume,” said Kulwinder Singh, CMO, SG Analytics.

SG Analytics conducted two major hiring drives during the pandemic to onboard talented professionals, when many companies were laying off their staff. In addition to this, the firm recently announced a company-wide profit share plan for all its employees, reflecting a unique employee-oriented approach. The new appointment follows the rigorous hiring plans announced by SG Analytics previously.

Health, News

Amway India Launches Nutrilite Vitamin C Cherry Plus

Jun 14, 2021 by Rekha Nair 0 Comments #Ajay Khanna, #Amway India, #AnshuBudhraja, #CEO, #CMO

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of its Nutrilite Vitamin C Cherry Plus intended for individuals with weakened immunity that comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country by introducing a product for special dietary use for individuals with weakened immunity. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support.

Commenting on the category, AnshuBudhraja, CEO, Amway India, said, “Today we find ourselvesAmway Vitamin C Cherry plus reprioritizing our nutrition and immunity needs as we continue to fight this pandemic while making appropriate lifestyle changes. In the recent times we noticed, health-conscious and individuals with weakened immunity have shifted to preventive and smart healthcare to support their immunity and safeguard themselves. The global health crisis has resulted in a spike in demand for health and nutrition supplements and Vitamin C is one of them as it is known for its immunity supporting properties. Adults Vitamin C market in India was close to 185 Crores in 2020 and is growing with CAGR of 15%. Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for population with specific need we are targeting to generate more than 100 Crores in revenue by 2025.”

Further adding to the launch, Ajay Khanna, CMO, Amway India, said, “As per a recent survey, 50% of consumers reported taking more supplements to support their immune system in 2020 and the trend is here to remain for a longer period of time. Vitamin C is known to provide immunity supporting benefits along with its known antioxidant properties. Nutrilite’s new Vitamin C Cherry Plus provides slow, steady release of Vitamin C in the body for 8 hours as it is formulated with extended-release technology for improved utilization of Vitamin C for an all-day immunity support. The product is made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil. This product is intended for those adults who have a weakened immunity.”

Amway sources ingredients for its Nutrilite range of dietary supplements from certified organic farms. Nutrilite ensures growing, harvesting and processing plants on certified partner organic farms from various parts of the country. Amway India has a comprehensive traceability plan which tracks the entire journey of seed to supplement ensuring that only the highest quality ingredients go into Nutrilite products. Nutrilite products offer assured levels of Purity, Safety, and Potency and are backed by Amway’s strong legacy of scientific research, making them an effective way to maintain one’s health.

About Nutrilite Vitamin C Cherry Plus:

• Made with the plant-based source of Vitamin C like Acerola Cherries, which are one of nature’s most concentrated sources of Vitamin C grown in our own organic farms in Brazil.
• A daily serving of one Nutrilite Vitamin C Cherry Plus tablet provides Vitamin C (400 mg) equivalent to 9 oranges or 8 lemons . Priced at MRP ofINR 1200.00 (incl. of all taxes), Nutrilite Vitamin C Cherry Plus will be sold exclusively by Amway Direct Sellers/Retailers across India and to know more, visit the company’s website www.amway.in.
• The extended-release technology in these tablets is one of its kind currently available in the market which makes Nutrilite Vitamin C Cherry Plus the first product in the category with this mechanism for individuals with weakened immunity.

Business World

Big Bazaar Presents India’s Biggest “Home Delivery Sale”

May 5, 2021 by Neel Achary 0 Comments #CMO, #digital, #Future Group, #Marketing & E-commerce, #Mr. Pawan Sarda

With Free home delivery in just 2 hours, ₹300 cashback on shopping worth ₹2000 and Mega product offers to help save from home.

Hyderabad,  5th May 2021: Big Bazaar today announced India’s Biggest “Home Delivery Sale” from today to 9th May 2021. Home Delivery Sale is initiative reiterates Big Bazaars’ commitment to being where customers are and make their life and choices easy for them. “Home Delivery Sale” will enable customers to shop and save from home, customers will get free home delivery and that too within 2 hours. Customers can choose to shop on the Big Bazaar app (available on Android and iOS stores) or on the online store shop.bigbazaar.com and get all their requirements delivered to their doorstep.

In this mega sale event, apart from product offers, customers will also get a host of benefits like ₹300 cashback on shopping of ₹2000 and free home delivery within 2 hours. In addition, HDFC Bank debit/credit cardholders can avail additional 5% instant discount.

The sale has great offers on a wide range of products for the customers. Customers can get up to 35% off on daily essentials, Flat 50% off on apparel, Flat 50% off on bedsheets, up to 50% off on cookware sets, up to 50% off on electronics, and many more exciting offers. The offers will be available online and as well as in-store.

Talking about this Home Delivery Sale, Mr. Pawan Sarda, CMO, Digital, Marketing & E-commerce, Future Group said, “Customer convenience and safety has always been our utmost priority. Home Delivery has been about giving our customers the same familiarity of the store at the touch of a button. Customers can shop online with us on our app or shop.bigbazaar.com. With our 2-hour delivery promise, we want to ensure that every customer gets anything they want from our store almost immediately.”

Business World, News

Blue Dart – One Stop Solution for Students’ Excess Baggage Needs

Feb 27, 2021 by Rekha Nair 0 Comments #and Head – Business Development, #Blue Dart, #CMO, #Ketan Kulkarni

National, India: Blue Dart Express Limited, South Asia’s premier express air and integrated transportation & distribution company, has launched an exclusive Excess Baggage Offer. The offer provides a discount of 40%* on International Shipments weighing 10 kgs and more. Valid till March 31st 2021, the offer specifically caters to students travelling internationally to further their education. Blue Dart’s focus on key customer segments has always been a highlight of the organization’s premium services, brought to the forefront during the pandemic. The Excess Baggage offer remains a testament to this by providing an extremely economical solution to students studying internationally. The 40% discount will only be applied to freight however, the relevant surcharge applicable will be charged as per actuals.

Students Booking International University shipments are eligible for the Excess Baggage offer. A Promotional SMS will be sent from Blue Dart to all ‘University Shipment’ customers with the offer details. To avail of the offer, the customer would be required to show the promotional SMS to the counter staff during the shipment booking process. The offer would only be valid for walk-in students who have received the SMS.

Ketan Kulkarni, CMO, and Head – Business Development, Blue Dart, said, “Customer Centricity is a founding value of our organization. Our expertise is to provide customized solutions to our customers’ logistics needs. We want our student community to experience only the BEST. Therefore, our teams are here to ensure a premium experience without having them feel the pinch in their pocket. With this offer, we want students and their families to be able to travel across borders without worrying about excess baggage.”

He further adds, “We understand that moving away from home can be difficult and the availability of all things inherently ‘Indian’ are hard to come by. Therefore, to ensure that our students who are travelling have a piece of home with them, our special discount will help them transport apparel, household items, food as well as books to their education destination of choice. That is why we always say, ‘We Move So Your World Can Move. If Its Important, #BlueDartIT.”

As the Trade Facilitator to the nation, Blue Dart caters to over 35,000 locations in India. This ensures that operations in every state across India are covered through its network. With its access to a global network including 220 countries and territories as part of the DPDHL Group, Blue Dart is armed to be a Trusted Brand and a preferred Provider of Choice to every one of its customers. With data driven transparency, local knowledge as well as access and resilience in the face of a crisis, Blue Dart stands strong with its customers, no matter what their logistics requirement!

To avail our service or for any further enquiry, customers can call our Customer Care Number – 1860 233 1234 or email us at – customerservice@bluedart.com.

***

News

Professional Traders Named RoboMarkets Mobile Platform the Best of 2020

Dec 14, 2020 by Rekha Nair 0 Comments #CMO, #Denis Golomedov, #R MobileTrader, #RoboMarkets

Limassol, Cyprus – RoboMarkets, a company providing trading services to clients all over Europe, announces that it has been awarded the “Best Mobile Trading Platform” prize of the “Professional Trader Awards”. Professional traders voted for the winners. Prizes of the “Professional Trader Awards” are given to brokers that provide exclusive services for professional trading accounts. There are 14 nominations singling out companies that have reached impressive results in technologies and innovations, trading conditions and the quality of trade execution, loyalty programs and client support.

On October 5th, 2020, when the nominees in each category were chosen, open voting started. During three weeks, the organizing committee communicated closely with the professional traders’ community via media partners and trade representatives; also, individual market players trading on professional accounts were polled. All traders were asked to vote for the best companies based on their personal experience. This is how the professional traders’ community chose the winners of "Professional Trader Awards 2020".

Denis Golomedov, CMO at RoboMarkets:

“We are happy that this year the professional traders’ community named RoboMarkets mobile trading platform the best one. R MobileTrader is a complete trading platform that lets you not only trade via a smartphone or tablet but also deposit your accounts quickly, analyze the market efficiently, and get support from our RoboMarkets Live team. Also, at the end of the previous year, we launched a mobile version of R Trader. Now traders can check the prices, control their investment portfolios, and make orders via their gadgets faster and easier than ever else.”

Business World, News

Formal/Party wear back in demand; Home décor continues its upward trend; Euphoric sanitizer demand on the ebb

Dec 11, 2020 by Rekha Nair 0 Comments #CMO, #Mr. Ramakant Khandelwal, #PAYBACK, #PAYBACK India, #Unomer, #Vinay Bapna

Mumbai: A recent study conducted on shopping loyalists across fashion apparels, personal and home care, shows that many categories badly hit by Covid-19 are rebounding, although, the preference of channels is tilting towards online in some of them. This was revealed in a consumer shopping study conducted jointly by India’s largest multi-brand loyalty program, PAYBACK and its digital research partner, Unomer. The study examined the sentiments and outlook of around 3,000 respondents regarding preferences in shopping from the time of first unlock to festive/marriage season. The respondents chosen were frequent shoppers for fashion apparels, personal care and home décor in the past 2 years, in the age group of 25 to 50 years across 12 cities including all Metros and Tier 1 cities, with varying income thresholds.

In the fashion and apparel segment, between the unlock and ongoing festive/marriage season, preference for Party-wear or Occasion-wear saw 41% growth, followed by 16% growth in Semi-formal or formal wear. In the same period, regular lounge wear for home saw a decline of 13%, and a marginal decline of 3% in Casual Jeans/T-shirt etc. In terms of the shopping channels, malls were the most preferred destinations pre-Covid, however, during the Unlock phase Online buying preference has gone up by 15%, whereas there is a decline of 38% for malls and 29% for high-street stores.

The study shows that nearly 75% or three-fourth fashion apparel shoppers look inclined to online shopping for their clothes. The shift is largely driven by female shoppers, with 84% preferring online. In the age band of 20 – 35 years, Online shopping preference is higher in the non-metro cities (74%) vs the metros (63%). However, preference for offline shopping is nearly the same in both metros & non-metro cities.

Another popular category – Personal care (Hygiene, Skin & Hair care) which underwent a massive change in preferences because of the pandemic, lockdowns and stay-at-home is throwing interesting data. On being asked whether they have bought so far since outbreak of Covid, and whether they planned to buy soon, Sanitizers show a drop from 74% (bought) to 43% (planning to buy). Decline also observed in Trimmer/Epilator, 27% (bought) to 17% (planning to buy) & Skin & Hair Care products 58% (bought) to 46% (planning to buy). Possible reasons could be that these got over-stocked initially or some of these have a longer buying cycle (durables like trimmers). In this category of products, the preference for shopping channel is equally split between offline & online platforms.
Non-buyers in both apparels and personal care categories, are primarily concerned about Safety measures at the stores & sanitized pieces delivery for online shopping (65%).

Lastly, a category most impacted by Festive/Marriage season – Home décor – is seeing a 44% improvement from 27% (bought) to 39% (planning to buy).

Giving a perspective on the consumer shopping survey, Mr. Ramakant Khandelwal, CMO, PAYBACK India, says, “Our consumer studies are geared to study the sentiments of Loyal customers across popular spend categories in the post-Covid reality. This survey shows how the pandemic has accelerated shoppers’ behavioral shift towards online buying, especially for apparels, as they embrace digital life. We hope that our findings enable brands to hone their marketing strategies.”

Also sharing his thoughts on the survey, Vinay Bapna, CEO, Unomer, said “For dynamic categories like fashion and apparels, tracking consumer trends is critical for brands and retailers in order to stay in sync with consumer demand. The lead-times of product design, production planning, distribution and marketing must be fully aligned with consumer preference and spending behaviour driven by data and insights.”

PAYBACK has a loyal base of members across several spend categories and the platform has been collaborating with top brands to design intelligent engagement and retention strategies. With a 360-degree understanding of shopping behavior across key categories like travel, groceries, fuel, entertainment, apparel, electronics and more, PAYBACK India is creating opportunities for brands to leverage these insights and craft the right strategies, through its digital platform and partnerships.