Tag: Anshu Budhraja

Amway steps up focus on malnutrition with its #FightMalnutrition campaign
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Amway steps up focus on malnutrition with its #FightMalnutrition campaign

Sep 3, 2021 by Rekha Nair 0 Comments #Amway India, #Anshu Budhraja, #CEO, #Director SRF Foundation, #Dr. Reddy

New Delhi: Amway India, one of the country’s leading FMCG direct selling companies, today announced the launch of #FightMalnutrition campaign commemorating the National Nutrition Week 2021. Leveraging this year’s theme – feed smart from start, the campaign will draw on Amway’s globally renowned Power of 5 programme to drive awareness about malnutrition in children under 5years of age.

In the recent National Family Health Survey, approximately 80% of India’s states and Union Territories have recorded an alarming rise in childhood malnutrition. Moreover, over 68% of children die in India due to malnutrition*. To highlight the severity of the scenario, Amway India, through #FightMalnutrition, is encouraging its direct sellers, retailers, and employees to take a pledge and support its Power of 5 initiative. The campaign entails- For every pledge taken on social media, Amway India will add one child to its nutrition programme.

Commenting on the initiative, Anshu Budhraja, CEO,Amway India said, “As per latest report**, food insecurity, accelerated by economic distress and mid-day meal services getting disrupted during the pandemic has worsened malnutrition status in India. Amway has always been committed to support the community by coming forward in the face of adversity. In India, we had introduced the ‘Power of Five’, a community-based global campaign to address childhood malnutrition. Leveraging on our global expertise in health and nutrition, the programme supported by Amway Globalhas been a huge success, which has inspired us to further expand the programme benefitting over 60,000 people including children, their mothers and caregivers.”

He further added, “In line with our core philosophy of helping people live better, healthier lives, through #FightMalnutrition, our endeavor is to urge our employees, 5.5 lakh direct sellers and retailers to come forward and pledge, thereby driving meaningful conversations on the challenges around malnutrition in our country. With our consistent interventions and collaborative efforts, I foresee this becoming a significant movement of driving behavioural change, helping children become healthier adults.”

Aligned with the Government of India’s National Nutrition Mission, Amway had introduced its globally acclaimed campaign, Power of 5, in India to raise awareness on childhood malnutrition. The campaign targeted mothers and caregivers of children under the age of 5 with grassroots nutritional education programmes. Building on the success of the pilot project in Kirari village, Delhi, Amway India with the support of Amway Global launched the second phase of the project with SRF Foundation in Nuh district, Haryana. The two-year programme will support and benefit over 60,000, people including 25,000 children in the age group of 0-5 years, across 42 villages.

On the occasion, Dr. Reddy, Director SRF Foundation stated, “It is our privilege to partner with Amway India in their #Fight Malnutrition Power of Five initiative. SRF Foundation through its various programmes has been working towards bringing a positive change in the community, and education has been our focus area. A strong foundation in the early years will create keen and enthusiastic learners who will strive towards better choices and opportunities in their lives. To support the cognitive development of children, good health and nutrition are key essentials. The ‘Power of 5’ programme focuses on spreading awareness on nutrition and its importance amongst mothers and caregivers to prevent malnutrition in children. The Amway Power of Five programme in partnership with the SRF Foundation is a union of expertise, passion, commitment and experience facilitating a wholesome healthy development in the crucial years of a child’s life.

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Business World

Amway India emphasises on a healthy lifestyle; kicks-off ‘Health and Hygiene’ awareness campaign

May 18, 2021 by Neel Achary 0 Comments #Amway India, #Anshu Budhraja, #CEO

New Delhi, 18 May 2021: Consistently promoting healthy living with a clear focus on supporting immunity through nutrition, Amway India, one of the country’s leading FMCG Direct Selling Companies, kick-started the awareness campaign to encourage ‘Health and Hygiene’ practices. Launched on Amway’s 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle. The campaign is being supported through a series of virtual sessions with panels of doctors and nutrition experts. Across India, we have conducted over 1000 sessions reaching our 5.5 Lakh Direct Sellers/Retailers and their customers.

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Commenting on the launch Anshu Budhraja, CEO, Amway India, said – “Today, health and wellbeing have taken precedence over everything else with a rise in awareness for taking nutritional supplements to support one’s overall health, has also become age agnostic. As per a recent survey, 50% of consumers reported taking more supplements to support their immune system, supporting one’s overall health in 2020 and the trend is here to remain for a longer period of time. Given Amway’s formidable presence in the vitamin and dietary supplements market, we are well poised to meet the evolving consumer demands. Selfcare with nutrition, immunity, and hygiene will continue to be the focus for us this year and in line with this, we announced the ‘health and hygiene’ awareness campaign on our 23rd anniversary in India to helping people live better, healthier lives. With this, we are working towards, staying true to our brand’s promise to the consumers by way of providing innovative, world-class quality products in line with the evolving consumer needs and consumer lifestyle. We are hosting multiple digital initiatives to spread awareness around the importance of nutrition and developing hygiene practices for optimal health.”

Talking about the importance of the campaign, Gursharan Cheema, Senior Vice President, North, and South, Amway India, said, “Given the current health scenario, it is important for each one of us to safeguard ourselves in the best way possible. Preventive healthcare and seeking personalized nutrition solutions have become a major part of self-care among consumers today. We are grateful to the doctors and other health experts for joining us to improve Nutrition awareness, and steps one can take towards obtaining a healthy lifestyle with a focus on healthy and balanced food choices that provide adequate nutritional value for the body coupled with supplementation. Through these initiatives, we are encouraging our Amway Direct Sellers/retailers and their customers to lead a fitter, healthier and hygienic life.”

Under the campaign, the doctors and nutrition experts are joining in to provide pertinent information relevant to the current times and elucidated the growing importance of leading a balanced life and the role of preventive healthcare and supplementation. These health experts shared the importance of living a healthy and hygienic lifestyle. Some of these initiatives in the North region include the World Health Day Awareness Conference, Special Health Festival, Expert Session on Immunity Every day, Mother’s Day celebration, and Importance of Health and Hygiene, among others. Our Amway Direct Sellers/retailers and their customers joined to learn more about healthy and hygienic living along with its short- and long-term benefits.

About Amway India

Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[1] direct selling company with a presence in over 100 countries & territories. Globally, Amway is 60+ years old, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 750 patents granted and another 220 patents pending. Amway has more than 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care, and Consumer durables through Amway Direct Retails and Direst Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use[2].

Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skincare brand[4]. Amway India also offers ‘Attitude’, an entry-level premium skincare and cosmetics brand targeted at Indian youth. The product range has been developed taking the needs of Indian consumers into consideration.

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Business World

Amway India concludes ‘National Nutrition’ month with ‘Joy of Giving Week’

Oct 8, 2020 by Gouri Achary 0 Comments #Amway India, #Anshu Budhraja, #Joy of Giving Week’, #National Nutrition’ month

As the country celebrated the National Nutrition Month, Amway India, one of the country’s leading FMCG direct selling companies, undertook many initiatives to highlight the importance of nutritious meals for all. Through one of the key initiatives, ‘Cook for a Cause’, the company invited everyone to cook nutritious meals and distribute them to the needy in their respective neighbourhoods. Over the past month, the initiative witnessed people across age groups coming forward and sharing thousands of home-cooked meals with the underprivileged community. Keeping up with the spirit of ‘Joy of Giving Week’, Amway India has successfully concluded its ‘Cook for a Cause’ drive.

Commenting on the initiative, Anshu Budhraja, CEO, Amway India said, “At Amway, helping people live better, healthier lives, has been our guiding principle from the start. Amway has always been committed to support the community by coming forward in the face of adversity. In India, we had instituted the ‘Power of Five’, a community-based global campaign to address childhood malnutrition.

The program has supported the lives of over 40,000 beneficiaries. As per a recent study, incomes are driving drastically different patterns of consumption of a healthy meal, which is even more tangible in the wake of the current global health crisis and the resulting restrictions on movement and businesses. With Cook for a Cause, we aimed to bridge the gap by utilizing the power of collaboration and providing meals to the vulnerable people in the community. The initiative was conducted with utmost precautions to ensure responsible distribution of the meals in nearby areas while adhering to the Indian Government’s guidelines for social distancing. It was heartening to witness everyone in the Amway India family come forward and support our efforts to aid the local communities.”

In the current unprecedented situation, Amway India leveraged the power of growing online communities to give back to society. To encourage people to come forward to support this drive, the company endorsed the initiative through its social media channels. Amway, through this initiative, strived to ensure that most of the people have at least one nutritious home-cooked meal.

As online communities grow in light of social distancing, Amway India is leveraging the trend to bring people together virtually through multiple initiatives aligned with their interests. Amway India is focused on reiterating the importance of healthy living and nutritious eating while fostering the spirit of community building, to celebrate differently while helping others.

Artistry Signature Select Serum
Business World

Amway India offers customized skincare solutions; with the launch of Artistry Signature Select™ Personalized Serum

Sep 28, 2020 by Gouri Achary 0 Comments #Ajay Khanna, #Amway India, #Anisha Sharma, #Anshu Budhraja, #Artistry Signature Select™ Personalized Serum, #customized skincare solutions

New Delhi, 28 September 2020: Building on its leadership in the premium skincare category, Amway India, one of the country’s leading FMCG direct selling companies, launches a personalized skincare solution with Artistry Signature Select™ Personalized Serum. As India’s undisputed No.1 premium skincare brand, Artistry’s new launch marks its entry into the personalized skincare segment in the country.

Commenting on the launch, Anshu Budhraja, CEO, Amway India, said, “Personalization is an emerging trend in skincare today that Amway is spearheading through its innovative solutions that meet consumers’ specific and evolving skincare needs. We are witnessing a significant shift in consumer choices and consumption habits, especially in the beauty and skincare category. Reports suggest India’s FMCG market sales have returned to pre-COVID levels and was primarily led by the beauty segment . At Amway, we have started to witness a surge in the demand for products in our Beauty and Personal Care categories and we expect it to grow further in the coming quarters. In line with this, our Artistry brand has been continuously evolving to deliver performance-based personalized beauty and skincare solutions that are marrying the best of nature and the best of science.”

Commenting on the launch, Ajay Khanna, Chief Marketing Officer, Amway India, said, “There is an evolution in the beauty and skincare segment, with increasing interest in high performance and ingredient-driven skincare solutions. The Artistry Signature Select Personalised Serum is a result of intensive research that was conducted analysing over 32,000 faces from all over the world, to offer a high-quality skincare solution. With this launch, we are offering a revolutionary skincare solution for our consumers backed by the superior quality ingredients sourced from Amway’s Nutrilite botanical farms. We are confident that our newly launched Artistry Signature Select™ Personalized Serums will help bolster our hold in the premium skincare category and expect a growth of 42% by 2025 at a CAGR of 6% in India. Globally, the product has received a positive response from the consumers in solving more than one skincare need and we expect a similar trend in the Indian market.”

Speaking about the innovation, Anisha Sharma, Vice President – Beauty, Personal Care & Communities, said, “Through extensive research, Artistry™ scientists have seen how every woman has a unique combination of skin concerns and most of the women have multiple concerns. Ageing, dullness and dehydration are common skincare concerns that Indian women face today. With Artistry Signature Select™ Personalized Serum, we have created a personalised skincare solution to support the individual needs of each user, by allowing them to customize skincare to meet their needs. The product comes with five potent amplifiers, to address skincare requirements such as hydration, brightening, anti-wrinkle, firmness and spot corrector. Each selected amplifier adds its own highly concentrated ingredients and latest skincare technology to target specific and multiple skin concerns. Customers can select the multiple and specific benefits they desire up to 3, there are 25 possible combinations to treat every woman’s unique skin needs.”

The Indian beauty category is pegged at INR 204 billion, indicating the ongoing revival in the FMCG domain, led by the beauty category, as also indicated in a recent Nielsen report. With this background and current consumer requirements, Artistry’s Signature Select™ Personalized Serum is the perfect option for consumers looking to tackle specific skin concerns.

Artistry Signature Select™ Personalized Serum is a first of its kind skin care solution in the Indian beauty industry, infused with nature, perfected by science and personalized just for you. The product comes with one base serum and five amplifiers, created to address five top skin concerns. The base serum is powered by 100% Phyto-Infused Water, which is exclusive to Artistry, a first and only to the beauty industry. The base serum contains a blend of five Nutrilite – the world’s No. 1 selling vitamins and dietary supplements brand, sourced botanicals. Amway Nutrilite is a brand of choice among health enthusiasts as it continues to meet the ever-evolving demands of consumers through product innovations in nutrition and herbal nutrition range. Similarly, Amway plans to leverage Nutrition capabilities in the beauty and skincare category in line with customer trends to continue our growth trajectory.

The packaging innovation protects the amplifier formulas, ensuring its ingredients remain fresh until they are ready to be mixed. The product is competitively priced in the premium skincare market. For more details on the pricing basis your preferred serum combination please visit our website www.amway.in.

The Artistry Signature Select™ Personalized Serum will be sold through Amway Direct Retailer/Amway Direct Sellers or can also be purchased through a servicing Amway Direct Retailer/Amway Direct Seller by visiting www.amway.in. Amway India has also initiated virtual training sessions to familiarize its direct retailer/ direct sellers and educate them about the product, its USP and benefits.

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Business World

Amway India witnesses 200% surge in home deliveries; Looks at scaling home delivery orders to 5X by 2020

Sep 10, 2020 by Gouri Achary 0 Comments #Amway India, #Anshu Budhraja, #Sanjeev Suri

New Delhi, 10 September 2020: Amway India, one of the country’s leading FMCG direct selling companies, is focusing on bolstering its home delivery (HD) and logistics network to support the surge in online orders. As a part of Amway’s 10-year growth vision, focused on unleashing the power of entrepreneurship coupled with the emerging trend of social commerce, the global direct selling giant had begun integrating offline-to-online (O2O), earlier this year, to drive targeted results. The company has witnessed a significant shift to online sales, from 33.6% in Feb 2020 to over 70% today. Amway expects the trend to continue and foresees the online orders to reach over 5-6 lakhs per month by the end of this year.

Commenting on Amway’s home delivery strategy, Anshu Budhraja, CEO, Amway India, said, “In the last few months, we have witnessed a rapid shift in consumer behaviour, especially in retail, with people increasingly migrating to online platforms for shopping. Amway too has observed a similar trend. As web sales doubled, there has been a significant upward shift in the home delivery orders, and we expect this trend to continue. To ensure seamless shopping experience and smooth last-mile delivery of orders, we are working towards strengthening our supply chain and logistics. We will be investing INR 30 crore to enhance the home delivery experience by adding warehouse space, manpower, new logistics partners, automation in warehouses, and other back-end processes. As we move forward, both offline and online platforms will form a key component of Amway India’s future strategy with a tremendous focus online, guided by consumer trends and behaviour.”

Talking about the growing online orders and its significance, Sanjeev Suri, Vice President – Global Omni Channel Logistics, Amway India, said, “Currently, we are doing over 2.8 lakh home deliveries, which is roughly 70%-80% of our total sales, from 1 lakh home deliveries before March, accounting to 40% of our total sales count. This reflects a new world order where consumers demand everything at the click of a button. The trend is especially relevant with the Indian consumers’ embracing e-commerce, which is expected to grow 27% to reach $99 billion by 2024, as per the latest report ‘Global Internet: e-commerce’s steepening curve’ by Goldman Sachs. To address this evolving trend, we are also planning to launch same-day delivery and online return services by the early next year, in Q1, to enhance the post-purchase experience.”

To accommodate the evolving supply chain scenario, Amway India is working towards a robust supply chain and home delivery strategy. In line with this, Amway is building an independent last-mile delivery model under clearly structured multi-vendor national alliances. Currently, Amway is working with a combination of 18 local and national delivery partners and plans to strengthen this network by adding some leading national logistic partners by the end of 2020. The company is now servicing 8,000 pin codes and aims to scale up to reach 15,000 pin codes by adding more national players and leveraging their network. Amway is also looking to add 40% additional third-party manpower across India to support and fulfil the online demand.

The increasing dependence on technology has paved the way for continued digital transformation at every level of Amway India’s operation. With the recent launch of multiple digital and social tools, Amway India aims to make it 10 times easier for the Amway direct sellers to seamlessly embrace online to buy and sell products and build their business.