Tag: Momspresso

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A level playing field for Women: Platforms that empowered working women in 2020 with their journey back into the workforce

Dec 26, 2020 by Rekha Nair 0 Comments #GharSeNaukri.com, #JobsForHer, #Momspresso, #Otipy, #Qween

Pandemic has been challenging for many working women, who had taken a sabbatical from their professions due to varied personal reasons and added responsibilities.

With work-from-home significantly being accepted by organizations in the wake of Covid-19, organizations are opened to many new roles targeting women looking for a second shot in the professional world.

Flexible options of working from home have opened open new opportunities for the many who wish to continue a career; despite personal commitments. The current situation has strengthened beliefs for many organizations that flexible work options could operate at scale. Hence here are Top 5 platforms that empowered working women in 2020 with their journey back into the workforce-

  1. Jobsforher- JobsForHer is a platform that enables women to accelerate their careers by connecting them to jobs, community, mentoring, reskilling, inspiration and networking opportunities. JobsForHer’s vision is to reverse the female brain drain from within the Indian workforce. Gender diversity has become a key priority for organisations, and WFH is just a step in the right direction that can encourage more women participation in the workplace. In this tandem, JobsForHer platform saw an increase in the demand for WFH roles even in top companies. In the year 2020, the platform saw an increase of 22% in WFH job opportunities exclusively for women professionals. JobsForHer expanded its commitment to accelerate women’s careers in India by enabling women to start, restart and rise in their careers. From women who have never worked before but bring a world of experience to the table from their life experiences, women who took a break to look after their families, to women who are driven, ambitious and focused on rising in their careers. JobsForHer is the only platform in India that is committed to their professional success, no matter their life stage.
  2. Momspresso- claims to be India’s largest user generated content sharing platform for women that allows them to create content, and express their ideas to like-minded women in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada. Founded in 2010, this Gurugram-based platform is a type of blogspace, where mothers can post their experiences and tips for others. It also allows mothers to ask questions and seek answers to their queries. The brand has extended its commitment to further empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.
  3. OTIPY- the social commerce venture of farm-to-retail agritech startup Crofarm works closely with women reseller partners to fulfill the demand of end consumers and facilitates doorstep delivery of fresh produce. The company is working with over 500 partner resellers, mainly women across Delhi-NCR and is already serving over 50,000 consumers. Founded in 2016, by Varun Khurana and Prashant Jain, OTIPY, focuses on on-demand harvesting according to predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.
  4. Qween- empowers women empowers women by providing work from home jobs and business. QWEEN is the brainchild of three super busy, and supercharged mothers, who , after motherhood, bounced back into their careers with more vigor and passion than ever before. What struck them hard was the fact that though they were able to make the transitions smoothly, there were (and still are) thousands of women who do not get a platform where they can explore the possibilities.It enables women to restart their careers by connecting them to mentors, peers and flexible opportunities by networking, upskilling and helping them become a happier and financially independent person.
  5. GharSeNaukri.com- is the company that stands for innovation, optimism, and above all for WOMEN. It has come up with a comprehensive platform devoted exclusively for women to serious, legitimate ways to make money from home. Females who are passionate about work get access to career resources, information and community sharing here. It helps women attain career success on their own terms. The platform has been working on making women from all nooks and corners of the country independent and empowered. And they also focus on jobs for women nationally and internationally as well empowering women from the remote areas of the country.
Business World

Momspesso celebrates birthday bonanza and have announced content for bloggers & vloggers

Nov 3, 2020 by Gouri Achary 0 Comments #Birthday Bonanza, #Momspresso, #Momspresso.com, #Vishal Gupta

Momspresso.com, India’s leading platform for women has announced a spectacular contest for bloggers and vloggers to mark its 10th anniversary. The 10th Birthday Bonanza will give mom bloggers and vloggers a chance to win from a kitty of INR 4 lakh and INR 1 lakh respectively. Now that’s B-I-G!

Contest winners will be based on all organic page views garnered between October 10, 2020, and November 20, 2020. The calculation of the winnings will be based on a particular blogger or vlogger’s contribution to the total number of organic page views of their blog or vlog as a percentage of the total organic page views and video views on Momspresso, respectively.

As an additional birthday surprise, Momspresso.com will be considering all organic views received during the contest period for content that has been created during and even prior to the birthday celebration. All participating mums need to do is create a blog/vlog onMomspresso, share their posts– both old and new – with friends, family, and social groups to boost the number of views, and earn based on their contributions to Momspresso.com’s total page views! The earnings will be shared with participants through MyMoney after 90 days of completion of the birthday bonanza.

Speaking on the contest, Vishal Gupta, Co-Founder & CEO, Momspresso, said, “From MyCity4Kids to Momspresso.com, it has been an entirely incredible and rewarding journey. Since our success is hinged upon the creativity and active participation of all our bloggers and vloggers, this is the perfect opportunity to express our immense gratitude.

With the 10th Birthday Bonanza, we are giving our prized users a chance to earn from a kitty of INR 5 lakh based on organic page views, and are extremely excited to see the relatable and fun content which will be created on the back of this contest. Let’s get together and celebrate this milestone with the entire Momspresso.com family!”

In a bid to help its cherished users make the most of this opportunity, Momspresso.com has also shared tips and tricks to increase organic views through social channels like Facebook and Instagram, and the platform itself. With this contest, Momspresso.com has cemented its stance as a platform that revels in the financial empowerment of Indian mums while providing them with a safe space to hone their creativity and express themselves freely among like-minded individuals.

Business World

5 platforms that have uplifted women in the last decade

Oct 22, 2020 by Gouri Achary 0 Comments #Meesho, #Momspresso, #Otipy, #SHEROES, #Urban Clap, #Women's empowerment

Since the first wave of women empowerment hit in 1950 across India, this concept has been gaining huge momentum. Women empowerment has never been about just offering equal rights to women, but also about ensuring that they are intrinsic and equitable partners in the workforce.

Women’s empowerment and their status plays a crucial role in the population stabilization in India. In the last decade, multiple organizations have emerged who have acknowledged the importance of this concept and are working towards empowering women by providing resources for earning, creating opportunities, medium for expression and much more.

Here is the list of platforms that are continuously working towards the upliftment of women in India:

Momspresso
India’s largest user-generated content platform for women has recently completed 10 years. Momspresso allows women to express themselves through text and video across 10 languages on a safe platform. The finely-brewed content on Momspresso offers support to moms across the country, not just parents but also in their lives as wives, daughters, and – most importantly – as women! It provides answers to moms on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso has also launched, Supports Groups – India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex & intimacy, depression and more have created a safe space for women.

OTIPY (by Crofarm)
Otipy is a social commerce venture by Crofarm, currently operating in Delhi/NCR and empowering more than 1000 women homemakers and professionals in the post-COVID era. Founded by Mr. Varun Khurana to strengthen the supply chain of fresh produce (vegetables and fruits) in India, this platform launched in February 2020, offers an opportunity to earn up to INR 1 Lac per month by collaborating with the platform and creating a WhatsApp group. Today Deepa Singh, whose art business was hit due to pandemic has regained her confidence after collaborating with Otipy and has become an entrepreneur, powered by WhatsApp. These stories underline Otipy’s commitment to empowering Indian women through collaborative opportunities and well-paid jobs.

SHEROES
It is a women’s community platform, offering support, resources, opportunities and interactions. Members can discuss health, careers, relationships and share their life stories, achievements and moments. The app also offers a dedicated helpline where community members can talk to counselors on all aspects of their growth journeys. It is a platform for fashion, health, lifestyle, relationships, career and news. Here Women can share their life story with the other members in a safe environment.

Urban Clap:
A firm supporter of equality for all, UrbanClap is recognized as the fastest-growing startup in India. Most importantly, it is a mobile marketplace for local household services that provides equal and exciting opportunities for all women. Through this platform, women can monetize their skills and knowledge by offering classes, training sessions or guidance to interested candidates and also get paid for it. It also helps individuals in terms of leveraging their skill sets and creating wonderful business opportunities from it. In the month of January, 2020, UrbanClap entered into a partnership with Electronics Sector Skill Council of India (ESSCI) to empower professional and improve skills training services. Under the MoU, ESSCI would support UrbanClap to setup an effective and efficient ecosystem for developing and imparting outcome-oriented skills to its professionals. As per this partnership, the professionals would undergo a six-day training program prior to their onboarding, helping them gain knowledge in a particular domain and helping them to upskill. The training module is aligned with the NSQF defined by the NSDC. This MoU is focused on UrbanClap’s model of empowering professionals to deliver the best services to customers at home.

Meesho:
Meesho is an Indian-origin social commerce platform. The platform has enabled women from all over India to become independent by starting their own business. You too can join the platform and kick start your entrepreneurial journey now. It enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, Instagram etc. All you need is an internet connection and a desktop or mobile device. Meesho, India’s best money earning app trusted by over 1 crore resellers across the country.

Business World

Top 5 most influential UGC platforms of 2020

Oct 16, 2020 by Gouri Achary 0 Comments #chingari, #Instagram, #Momspresso, #Roposo, #ShareChat, #user-generated content (UGC)

The last decade in particular, has seen the evolution of user-generated content in tonnes of growth spurts. Lately, the marketing landscape has evolved a lot with the brand’s focusing on delivering value to the customers and making marketing more engaging to the users through content but the challenge that they still face is about creating or choosing the content which will help them achieve these objectives along with driving returns for their marketing activities.

User-generated content marketing in recent times has solved these challenges for marketers as they found it beneficial to both the brand and the consumers. Now the need is a solution that can help them leverage UGC to its full capabilities with end-to-end UGC marketing solutions.

Today, user-generated content (UGC) is a powerful weapon that every marketer needs to have in their arsenal. Let’s take a look at these 5 most influential user-generated platforms of the year that have changed the face of marketing in India.

Instagram:

Instagram is a decade-old platform which started as a photo-sharing app took the social world by storm, and still continues to do so. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process. On Instagram, UGC created by your target audience can help other potential customers see themselves in those creative assets and can then enter your sales funnel through a variety of means. In addition, it will help build trust in your brand, drive more engagement, and ultimately, help your bottom line.

Momspresso:

India’s largest user-generated content platform for women has recently completed 10 years. The platform is helping brands to conceptualize and launch digital campaigns with the help of Influencers, Content Creators, etc and leveraging the traffic on their social media platforms across 10 different languages. It is a multilingual content platform that caters to the multifaceted mums of today. It is a platform for moms, brewing with the energy of possibilities.

The finely-brewed content offers support to moms not just in their journeys as parents, but also in their lives as wives, daughters, and – most importantly – as women! It provides answers on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso with its platform, Supports Groups — India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex, intimacy, and depression has created a safe space for women.

The brand is also empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

Sharechat

ShareChat is a social networking and regional content platform for the fast-growing Internet users in India. It enables the users to get everything whether it is related to fun or GK etc. It lets users get the best jokes, photos, videos, recent or current information from pan India in just a few seconds. It is available in 6 different languages. It allows the user to send and receive videos, jokes, GIFs, Audio and much more

Roposo:

Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and express themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.

Chingari

The new social media app ‘Chingari’ is seen as the Indian alternative to Chinese short video platform Tiktok. The app is a video sharing platform which allows users to create short videos, download and upload videos, chat with friends, interact with people, share content, and also browse through the feed. Users can upload WhatsApp statuses, audio clips, GIF images and photos. The app is available in nine languages other than English as it supports Hindi, Bangla, Gujrati, Marathi, Kannada, Punjabi Malayalam, Tamil, and Telugu.

Business World

5 brands who are leveraging social media to engage with consumers during COVID

Aug 26, 2020 by Gouri Achary 0 Comments #Adidas, #customers, #Dettol, #Momspresso, #social media, #Titan, #Vistaprint India

The Covid-19 pandemic has brought the world and a global economy to a massive slowdown. While many companies including small startups are facing the brunt amidst the lockdown, some brands are now finding newer ways to connect and reconnect with consumers using different forms of communication with the aim to keep consumers engaged. This is the time when brands should continue to take the opportunity to promote optimism in these challenging times with their communication. Here are a few brands who are leveraging digital platforms such as YouTube, TikTok and Instagram to raise awareness around Covid-19, post challenges, games, tutorial and self-care videos and posts to connect with consumers.

1) Vistaprint India – An e-commerce platform for custom printing services whose customers are diverse – small businesses, medium & large businesses and individuals, have always focused on brand building on their digital platforms since most of their customers they address are online. They are leveraging social media through YouTube, Facebook and other popular channels. Currently, they are airing a clutter-breaking video on YouTube, of a tailor impressing his father-in-law by showing his professionalism through customised official merchandise ordered from Vistaprint India.

Video Link: https://www.youtube.com/watch?v=eYrBFcpiluI

2) Momspresso – Momspresso.com is India’s largest user-generated content platform for women that allows them to create content, and express their ideas to like-minded women in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi, and Kannada. The brand has over 500,000 mega, macro, micro or nano influencers and is driving unique campaigns on digital channels like Facebook, Instagram and youtube to create a positive engagement for Consumer Brands. Momspresso’s micro-influencer platform called MyMoney is ensuring its commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

3) Titan – With the aim of encouraging people to connect and indulge in newer things, Titan along with Ogilvy India launched a new campaign urging people to #MakeEveryMomentCount. “This is the time to learn something, to plant and grow, to reap, find a new passion, to return to an old love. This is the time to do nothing and to do everything,” the campaign said. Video Link: https://www.youtube.com/watch?v=gybZITFEgcA&feature=emb_logo

4) Adidas (Ready for sport) – Sportswear brand Adidas along with Iris launched a film ‘Ready For Sport’ that encourages people to be optimistic and be ready to witness sports in its full glory again post the end of the lockdown. “While the world waits.. Let’s remember, now is the time to keep moving, to pull together, to share skills, positivity and hope. We will get through this together, and when that time comes, we will be ready,” the brand said on Twitter. Video Link: https://www.youtube.com/watch?time_continue=8&v=Rwk5PdpTxSU&feature=emb_logo

5) Dettol – RB India-owned hygiene brand Dettol, for instance, has been running #HandWashingChallenge campaign on TikTok that has garnered over 18 billion views and generated over 123,000 user participation videos since 14 March. The campaign also leveraged Bollywood influencers such as Kartik Aaryan and Urvashi Rautela.