Tag: Instagram

Business World

KIKO TV launches festive wonders for its users – launches “Deal of the Day” Discount and live-stream shopping for its users

Nov 5, 2020 by Gouri Achary 0 Comments #Deal of Day, #Diwali, #E-Commerce, #Entertainment platform, #Facebook, #Instagram, #KIKO TV, #Neeta Chawla, #YouTube

KIKO TV, India’s first AI-based short video E-Commerce & Entertainment platform has launched new features on the app as part of their festive offering to its users. The app, which was launched a few months ago, amidst the pandemic has been receiving a great response and is constantly coming up new features.

“Deal of Day” Discount feature will allow registered users of the app to have access to 100s of deals up till Diwali. Currently, KIKO TV has signed up more than 50 merchants on the app. Products that have been added include electronics, household use products, personal care as well as health and beauty products. Limited products are available at up to 90% off their retail price in lightning deals. Additionally, users can use the in-app currency “coins” to get an even higher discount on selected products.

The live-streaming feature allows users of KIKO TV to have live interaction within the app with the vendors across India. This live service allows sellers to push their live feeds across all social media platforms including Facebook, YouTube and Instagram. The platform has more than 50 sellers on board, offering a wide variety of products. Kick-starting the festive season, early, KIKO TV is all set to bring in amazing discounts from vendors on the products which are in high demand.

Speaking on the festive features, Neeta Chawla, CSO at KIKO TV said, “The initial response to our new features which we launched a few weeks back has been exhilarating, and with the festive season settling in, we realised that it is time again to provide users what they ask for. This year has been challenging for all, and with these discounts, we look forward to bringing in some cheer and optimism for our users. We hope our users will make use of the deals available and shop their hearts out.”

“Also, with short format apps, now being the go-to place for quick entertainment, these new features ensure app stickiness and user loyalty. We are planning to launch some more features in the coming month, to increase our offerings,” she further added.

Last month, KIKO TV has launched in-app shopping while browsing the videos and in-app games for users to earn more loyalty points. The start-up is consciously putting in efforts to provide the best when it comes to Social Commerce. KIKO TV is available on both Android and iOS and the app has crossed 120k downloads since its launch, with a weekly increase in the active users by 20%.

Link to the app:

Android: https://play.google.com/store/apps/details?id=com.toch.kikotv
iOS: https://apps.apple.com/us/app/id1525863782

Business World

Top 5 most influential UGC platforms of 2020

Oct 16, 2020 by Gouri Achary 0 Comments #chingari, #Instagram, #Momspresso, #Roposo, #ShareChat, #user-generated content (UGC)

The last decade in particular, has seen the evolution of user-generated content in tonnes of growth spurts. Lately, the marketing landscape has evolved a lot with the brand’s focusing on delivering value to the customers and making marketing more engaging to the users through content but the challenge that they still face is about creating or choosing the content which will help them achieve these objectives along with driving returns for their marketing activities.

User-generated content marketing in recent times has solved these challenges for marketers as they found it beneficial to both the brand and the consumers. Now the need is a solution that can help them leverage UGC to its full capabilities with end-to-end UGC marketing solutions.

Today, user-generated content (UGC) is a powerful weapon that every marketer needs to have in their arsenal. Let’s take a look at these 5 most influential user-generated platforms of the year that have changed the face of marketing in India.

Instagram:

Instagram is a decade-old platform which started as a photo-sharing app took the social world by storm, and still continues to do so. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process. On Instagram, UGC created by your target audience can help other potential customers see themselves in those creative assets and can then enter your sales funnel through a variety of means. In addition, it will help build trust in your brand, drive more engagement, and ultimately, help your bottom line.

Momspresso:

India’s largest user-generated content platform for women has recently completed 10 years. The platform is helping brands to conceptualize and launch digital campaigns with the help of Influencers, Content Creators, etc and leveraging the traffic on their social media platforms across 10 different languages. It is a multilingual content platform that caters to the multifaceted mums of today. It is a platform for moms, brewing with the energy of possibilities.

The finely-brewed content offers support to moms not just in their journeys as parents, but also in their lives as wives, daughters, and – most importantly – as women! It provides answers on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso with its platform, Supports Groups — India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex, intimacy, and depression has created a safe space for women.

The brand is also empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

Sharechat

ShareChat is a social networking and regional content platform for the fast-growing Internet users in India. It enables the users to get everything whether it is related to fun or GK etc. It lets users get the best jokes, photos, videos, recent or current information from pan India in just a few seconds. It is available in 6 different languages. It allows the user to send and receive videos, jokes, GIFs, Audio and much more

Roposo:

Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and express themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.

Chingari

The new social media app ‘Chingari’ is seen as the Indian alternative to Chinese short video platform Tiktok. The app is a video sharing platform which allows users to create short videos, download and upload videos, chat with friends, interact with people, share content, and also browse through the feed. Users can upload WhatsApp statuses, audio clips, GIF images and photos. The app is available in nine languages other than English as it supports Hindi, Bangla, Gujrati, Marathi, Kannada, Punjabi Malayalam, Tamil, and Telugu.

Business World

Brands helping millennial to maximize their income

Oct 9, 2020 by Gouri Achary 0 Comments #Admitad India, #increase income, #Instagram, #Shopify, #Trell

Coronavirus pandemic continues to trouble the lives of Indian citizens as they live in isolation, locked up inside their homes, waiting for the situation to get better. To curb a potential outbreak the government and health experts advise people to stay at home as much as possible and to avoid group gatherings at all costs. Around 6.6 million white-collar professionals lost their jobs after the coronavirus lockdown, washing away all employment gains made since 2016. Among the salaried class, industrial workers lost 5 million jobs, as per the data from the private think tank Centre for Monitoring Indian Economy (CMIE). To overcome the situation there are brands helping professionals to not just cope up with their job loss but also maximize their income.

Instagram – Become an Influencer, Partnering with influencers gives brands an opportunity to flout their products or services to a highly-targeted and interested audience. To become an influencer, you need to cultivate a large, engaged follower base that considers you an expert in, and respects your opinions on, a niche. If this holds true for your Instagram account, you can earn money through sponsored posts from brands who want to engage with your followers.

Admitad India – Admitad India is a global affiliate network that brings publishers and advertisers together on one platform and helps them cooperate. Affiliate marketing is a great way to monetize your blog or website, but it can also generate income from your social media channels. Admitad India helps millennials including Influencer, bloggers, YouTubers and other content site owners to monetize their inventories even in a pandemic situation by introducing 3 different tools like Admitad Telegram Bot, Admitad Extensions (Chrome Extensions) and MoneyLink.

Shopify – A tried and true way of making money from home is by having your very own eCommerce site, thanks to solutions like Shopify the process of designing and delivering your own custom-made clothing has been streamlined and simplified. Transform your creativity into something real and profitable.

Trell – Trell, a community commerce platform is working 24*7 to create alternate earning opportunities while sitting at home. Video Pinterest of India, Trell has seen Doctors turning influencers and Guiding users towards effective methods and safety measures during the pandemic. Trell also offers work from home program to help users earn extra income during the lockdown. Trell bridges the gap between users looking for meaningful content around lifestyle inspirations and content creators or aspiring influencers who wish to create vlogs of their interests and lifestyle stories via videos and photos. Riding on the back of its thriving and passionate community, Trell aims to be the biggest lifestyle community-content-commerce platform of India.