chingari Archives - Media Bulletins Today News Bulletin in English

Business

Chingari Unveils Hashtag AyodhyaCelebrations Campaign

Jan 18, 2024 by Sujata Muguda 0 Comments #chingari, #Hashtag AyodhyaCelebrations, #Ram Mandir, #Sumit Ghosh

Bengaluru, 18 Jan 2024 – In a bid to celebrate the historic consecration of the Ram Mandir in Ayodhya, Chingari, India’s most popular web3 live streaming app, is thrilled to announce the launch of the #AyodhyaCelebrations campaign. This comprehensive in-app initiative aims to bring the festivities of the Ram Mandir inauguration to every Chingari user, right at their fingertips.

In light of the momentous occasion scheduled for January 22nd, 2024, Chingari is organizing a special contest to engage its user community in commemorating this significant event. The contest invites every Chingari user to participate by sharing their Ram Mandir gifts in audio and live rooms on the platform. Moreover, Chingari will also be organizing 10 Quizzes based on Ramayan within the app on the same day with a reward prize of 100,000 GARI.

Contest Details:

Date and Time: The contest will run for 24 hours, starting on January 22, 2024, 12:00 AM, and concluding on January 23, 2024, 11:59 PM.

Participation: Chingari users can qualify for the contest by sharing their creative Ram Mandir gifts in audio and live rooms.

Rewards: The top 1000 users who share the highest number of Ram Mandir gifts will collectively receive 100,000 GARI rewards.

Leaderboard: Participants can monitor their progress on the leaderboard within the Chingari app.

Sumit Ghosh, CEO and Co-Founder, Chingari said, “We are thrilled to unveil the Hashtag AyodhyaCelebrations Campaign on Chingari, marking our commitment to celebrating the rich cultural heritage of our nation. As we stand on the cusp of the historic consecration of the Ram Mandir in Ayodhya, Chingari is honoured to provide a digital stage where users from every corner can partake in this momentous occasion. Through this campaign, we aim to bring the vibrancy and significance of Ayodhya closer to each user, fostering a sense of unity, pride, and shared celebration.”

Entertainment

Rewind 2021: A year of Chingari’s exponential growth & dynamic rise to the top

Dec 28, 2021 by Gouri Achary 0 Comments #chingari, #Deepak Salvi, #GARI Social Tokens, #Salman Khan, #Sumit Ghosh

The short video app category in India has been growing at an exponential rate. Currently, there are 240 million users that are hooked to these short video apps. This number is expected to rise further in the coming years and reach 575 million by 2025.

India’s leading short video app, Chingari registered a meteoric rise in 2021. The app currently has a user base of 90+ million and has seen two-fold growth since 2020. Chingari is at the #1 rank in the social app category and looks forward to crossing the 100+ M user base in 2022. The year 2021 also saw Chingari take bold steps and usher in the era of social commerce. Chingari took lead in this space by making every video on users’ feeds shopping-enabled in real-time and also generating affiliate revenues for content creators on its platform.

While this was the first step by Chingari to make creators economy mainstream, it further augmented the category by launching GARI Social Tokens. These tokens foster content monetization and rest the power of content creation directly in the hands of creators. The blockchain platform would allow users to obtain tokens for creating and viewing content. $GARI tokens are powered by the high-performance Solana blockchain, making Chingari the first major web2 company to integrate web3.

Chingari also got on board, the biggest Bollywood Megastar Salman Khan as the brand ambassador and investor in 2021. Right from its genesis, it has been a motto for Chingari to reach every state of Bharat and getting Salman Khan on board helped the company in achieving this milestone faster. Salman enjoys immense popularity across India and other regions of the world. Through this association, Chingari is confident that it will power the app to scale to greater heights.

Commenting on these developments, Mr. Sumit Ghosh, Co-founder & CEO, Chingari said, “The year 2021 has been a hallmark year for us. We have got immense support from our users, content creators and even our investors. We were able to raise more than $30 Million in the last year and will look at investing this in upping our technology, strengthening our R&D and introducing newer features that will enhance our user’s experience.

In 2021, Chingari also forged partnerships with numerous regional OTT platforms and music labels to create a more diverse platform for its users and creators and help them make content in the language they are most comfortable in. Some of the most notable partnerships are with Klick OTT, HoiChoi, Shemaroo Entertainment, Desi Crew Records, AltBalaji, and Gringo Entertainment to name a few. Chingari will continue to balance its regional partnerships in 2022 as well.

Mr. Deepak Salvi, Co-founder & COO, Chingari said, “We have had a stupendous year and we will continue to innovate and offer features that our creators and users love. Post-April, our influencer base has doubled, and we have witnessed an increase of 70-80% in our creator’s community. There has been an increased interest from brands and advertising since we have collaborated with Salman Khan. We are looking forward to expanding further, exploring new challenges and having more fruitful associations in the coming year.”

To stay ahead of the curve, Chingari launched many notable campaigns such as the #WorldMusicDay concert and #SheGotSpark campaign on the occasion of Women’s Day. As the country continued to fight the virus and break the chain, Chingari as a responsible partner launched the “Apna Mask” campaign, which was focused on encouraging people to get vaccinated and also highlighted the correct way of wearing a mask. To end the year with a bang Chingari will be celebrating Kisan Diwas with its #ProudFarmer campaign and is looking forward to a great night in Bangalore where Chingari’s 3 lucky influencers will be walking the ramp at the Bangalore Times Fashion Week 2021.

The year 2022 is expected to be a bigger game for Chingari as it is eyeing to set foot into the New Year with a user base of 100 million. It is also working on plans to expand further in the South-East Asian region and create meaningful IPs in the process.

Entertainment

Chingari Tops Google Play Store Charts With 107M Downloads

Dec 24, 2021 by Gouri Achary 0 Comments #chingari, #Mr Sumit Ghosh, #Mr. Deepak Salvi

Chingari, India’s fastest-growing short video sharing app, has proved its popularity by topping the Indian popularity charts amongst market players. As per reports, Chingari beat other big players with a record-breaking 107 million downloads on Google Playstore. This result has been collated in the last (number) months.

It reconfirms Chingari’s business acumen and acknowledges its continuous endeavour to present the users with varied offerings. Chingari has recently tied up with multiple platforms for unique entertainment & engagement collaborations, which includes association with celeb-based apps, digital content providers and video-sharing platforms in Indian languages.

Chingari has also worked heavily with the music industry. It includes associations with music labels in Indian languages like Punjabi, Marathi, Bengali and Bhojpuri to offer users options in regional languages. The app has collaborated with artists like Nucleya for successful concerts. They even partnered with talent acquisition & broadcasting platforms to offer a strong platform for upcoming artists.

Mr Sumit Ghosh, Co-founder & CEO, Chingari App, is delighted with Chingari’s rise to the top of the popularity charts. “We launched Chingari with a concept of being unique in terms of a short-video sharing platform. It has constantly pushed us to go beyond the best. Chingari as a brand has now truly arrived with this present success on the charts. For us, this is just the beginning of bigger achievements.”

Mr Deepak Salvi, Co-founder & COO, Chingari App, agrees with his colleague. “The 107 Million downloads were due to a steady approach to provide users with collaborations and musical & entertainment offerings. Our focus is that our users should constantly look forward to our next offer. Our industry is changing. We love such changes that enable us to connect with our users in innovative ways.”

Chingari has become India’s leader in the short-videos sharing platform zone in quick time. It is constantly changing the game with its latest options of downloading & uploading videos, interacting with new talent, sharing quality content, browsing through news feeds and so much more. Such diversity has made the app a success amongst the younger & diverse crowds in India & abroad.

With 107 Million downloads, Chingari has risen on popularity charts with its unique myriad offerings that meet the changing user demands. Greater things beckon.

Business

Kisan Diwas: Chingari inspires the youth of India to embrace and practice modern day farming with #ProudFarmer

Dec 24, 2021 by Gouri Achary 0 Comments ##ProudFarmer, ##SheGotSpark, #Apna Mask, #chingari, #CV Prakash, #Deepak Salvi, #Kisan Diwas, #modern day farming, #Mr Sumit Ghosh, #Pramod Nimbalkar, #Vaibhav Deshpande

Kisan Diwas

India’s leading short video app, Chingari today kicked off a special campaign on the occasion of Kisan Diwas. In a short span of time, Chingari has emerged as the most preferred app in the country and enjoys massive popularity among the youth. Riding on its diverse user base, Chingari is celebrating Kisan Diwas with a view of encouraging Indians to look up to farming as a desirable profession.

Mr. Sumit Ghosh, Co-founder & CEO, Chingari said, “At Chingari, we strive to be different in our approach. We are aware of our youth connect and as a socially responsible company, we aim to harness it towards nation-building and encourage modern-day farming. Our campaign for Kisan Diwas is a step in that direction. The aim is to create awareness around the Indian farmers and the painstaking efforts that they put in to grow their produce and harvest it.”

As a part of the campaign, Chingari has tied up with popular farmer creators such as Mr. CV Prakash – Founder of CVHydro, Mr. Pramod Nimbalkar – Founder of Farmer’s Food Factory based in Badlapur and Mr. Vaibhav Deshpande, Founder of Deshpande Farms based in Marathawada who are connected to the field of farming. They will be sharing their tips and experiences with other users on the app and encouraging them to take up farming. Chingari will also be giving an opportunity to other creators who are connected to farming to showcase their work and share their inspiring stories.

“Chingari is uniquely positioned in the market. While entertainment is a big driver, people also come to our platform to share tips and create informational content. Through our Kisan Diwas campaign, we aim to inspire the youth of the country to take up farming. One does not need to have a big farm or land parcel to be a farmer; they can start something in their own backyard or balcony and scale it up,” says Mr. Deepak Salvi, Co-founder & COO, Chingari.

In 2021, Chingari has crafted many notable campaigns such as #SheGotSpark campaign, which was launched on the occasion of Women’s Day and “Apna Mask” which was launched with the objective to spread awareness in regards to the right way to wear a mask. The app is ending the year with another notable campaign #ProudFarmer that will encourage people to look up to farming.

Entertainment

Glitz, glamour & paparazzi on the cards for Chingari influencers at the Bangalore Times Fashion Week 2021

Dec 8, 2021 by Gouri Achary 0 Comments #Bangalore Times Fashion Week 2021, #Bibi Russell, #chingari, #Chingari influencers, #Mr Sumit Ghosh, #Mr. Deepak Salvi, #Neeta Lulla, #Rina Singh

Chingari India’s fastest-growing short-video app is known for attracting genuine talents from across India. On another hand, Bangalore Fashion Week has created a niche for its glam quotient. When the two come together, one can be assured of an affair that’s best-in-class and stylishly unforgettable. Chingari Influencers can win this exciting opportunity by participating in the #BangaloreTimesFashionWeek Contest where lucky shortlists can walk the ramp for celebrated designers, the likes of which include Neeta Lulla, Bibi Russell, and Rina Singh.

This year’s Bangalore Fashion Week, scheduled for 16th & 17th December 2021, is a tribute to UNESCO and its pillars of sustainability. The event will also see artisans like Pavitra Muddaya, Manish Saksena, and Prasanna Heggodu and is expected to be a fashion extravaganza with extraordinary décor, international celebrity designers, national award-winning craftsmen, and other top artisans.

Chingari has recently announced the #BangaloreTimesFashionWeek contest for its users where 3 lucky winners will get a chance to Walk the Ramp at the Bangalore Fashion Week 2021. Participants need to follow 4 simple steps and make videos, which can win them this golden ticket:
Select 3 best outfits from their wardrobe
Select a song from the Chingari Music Library
And do their versions of Ramp Walk with transition effects
Post the video with #BangaloreTimesFashionWeek
And voila! 3 lucky winners will find themselves walking the ramp with celebrated designers and meet the crème de la crème of the fashion industry.

Mr. Sumit Ghosh, Co-founder & CEO, Chingari said, “We constantly look at exploring brand associations that provide great opportunities for our creators and help them in achieving their goals through our platform. We have numerous talented users that are associated with us, and we have seen the potential that they have when given the right opportunity. Being able to walk the ramp at such a premier event, that is the Bangalore Fashion Week 2021, will give our young talented users a great platform to not only showcase their talent but also will be a massive boost to their confidence in themselves and in Chingari. To further encourage them, we reward our influencers with GARI Social Tokens, a revolutionary token that fosters content monetization and rests the power of content creation directly in the hands of the creators.”

Mr. Deepak Salvi, Co-founder & COO, Chingari commented, “Walking the ramp at the Bangalore Fashion Week 2021, is a great opportunity for our users. And we believe that will be able to set fire to the ramp with their amazing talent and graceful walks. With this opportunity, we are also trying to embed confidence in the upcoming, young, and very talented Chingari users, who may not necessarily be from the metro cities but are brilliant when it comes to being a supermodel. Through such associations we want them to believe that, with Chingari on their side, the world is their stage and they should continue working towards achieving their dreams. ”

The contest begins on 7th December and will end on the 11th of December, following which the 3 best videos will be selected and the winners will be announced on the Chingari App.

Technology

Social App Chingari Partners with TrueFan – Biggest Celebrity Fan Engagement Platform

May 24, 2021 by Neel Achary 0 Comments #chingari

Chingari, India’s very own short-video sharing platform, always partners with similar-minded businesses for unique offerings for its users. This time, it has partnered with TrueFan, the fastest-growing celebrity fan engagement platform that helps fans to get connected with their favourite celebs, and receive personalised video messages and video calls. This association will be novel in terms of varied endeavours.

A celebrity-fan engagement platform, TrueFan allows the users one-off personalised interface with their fans and vice-versa. Celebs like Hrithik Roshan, Kareena Kapoor, Ranveer Singh & Tiger Shroff are its part. They vow to stay in limelight with the right noise from contests, partnerships, etc.

In fact, the very first collaboration between Chingari, India’s very own short-video sharing platform, and TrueFan, is an exciting contest called #TrueFanChingari. Launching on 23rd May, it will be a matchless competition for all true fans.

Mr. Sumit Ghosh, Co-founder & CEO of Chingari App, said, “Chingari is really excited to partner with TrueFan, another exciting app with a similar mindset. Though we work in diverse ways, our motto is the same – entertainment with engagement. The #TrueFanChingari contest can be called the first such fun collaboration for true fans to reach out to their stars. We know this contest will be a hit amongst the movie-mad crowd. And we promise to bring more such thrilling projects through our association with TrueFan.”

Mr. Deepak Salvi, Co-founder & COO of Chingari App, adds, “Both Chingari & TrueFan believe in being the platforms of the people, by the people and for the creators. Both of us have bound ourselves to create projects that matter to both of us & our users and are also quite fun for them. #TrueFanChingari will be the first of many such fantastic ventures. We will make sure that participants in the contest will have as much fun as the viewers of their videos. We are confident that our innovative partnership will be a hit for both our consumers.”

Mr. Nimish Goel, Co-Founder & CEO of TrueFan, said, “Indians harbour unconditional love for celebrities. TrueFan aims to fulfill the dreams of countless fans to share a personal moment with their favourite superstars at a price point equal to a cup of coffee. We are elated to partner with Chingari, another like-minded app, for this contest and hope for #TrueFanChingari to be the first of many such exciting ventures! participants must promote their content on Chingari, while TrueFan is set to release its Fan Anthem, users need to show their skills by showcasing their talent with the tune of Fan Anthem. They can share how their favourite inspiring stars sparked a ‘Chingari’ in their heart while they prove themselves to be TrueFan. Winners will receive a video message from Kareena Kapoor.

Chingari & TrueFan have upped the game in its promotions. Things like Weekly Hashtags, Banner Placements, and Pop-up Notification for the Hashtag Challenges Videos will be used to attract attention on Chingari. The content will be regularly featured on Chingari. All collaborations between them will be the focal point through promotional activities on social media.

Chingari, a homegrown short-video sharing platform, has been gaining popularity since its launch. What it offers is for users to download and upload videos, chat with friends, interact with new people, share content, browse through feeds, etc. A popular platform amongst youngsters, the app is fast gaining acceptance in India and abroad.

This interesting contest by Chingari and TrueFan together is the first of such amazing offerings. Watch out for the launch of #TrueFanChingari on 23rd May Keep a look out for more such attractive & innovative ventures from the partnership between Chingari & TrueFan.

News

Filamchi channel inks a strategic partnership with Chingari

May 22, 2021 by Rekha Nair 0 Comments #AVP-Marketing of IN10 Media Network, #CEO & Co-Founder, #chingari, #Co-Founder and COO, #Deepak Salvi, #Sumit Ghosh, #Vinita Shrivastav

MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network, has signed a strategic partnership with Chingari, a homegrown short video app, for the live streaming of its World TV Premiers.

For the first time in the category, a regional movie channel has tied up to live stream movie premiers on a Bharat’s favourite short video app Chingari to strengthen its presence in the market. The association will commence with the premiere of Loha Pahalwan, which will be Live streamed on the Chingari. The tie-up marks a first in the genre as a TV channel and Short Video platform will integrate to enhance a multi-viewing experience for the audience.

Speaking on the plan of action, Sumit Ghosh, CEO & Co-founder, Chingari said, “This is one of its kind collaboration where a film will be premiered and made available to the audience through not just TV channel, but also through Short Video platform i.e. Chingari which will expand the audience base and moreover will provide a new way of Live streaming films in the current digital world. Evolution is the key and Chingari aims to continue collaborating and evolving the space of digital media to the best of its capabilities so that the audience and creators both benefit from it.”

Commenting on the association, Vinita Shrivastav, AVP-Marketing of IN10 Media Network said, “The Bhojpuri market has the potential to grow as the audience seeks more localized and relatable content. In today’s multiscreen world, we need to be omnipresent to reach out to our viewers and let them experience content across platforms. The association will aid the platforms in increasing their audience base and engaging them across Bhojpuri movie fans.”

Emphasizing on the benefits of this collaboration for the Chingari creators, Deepak Salvi, Co-founder and COO, Chingari said, “The contest on Chingari is to provide an overall benefit to both the film creators and the Chingari creators. Chingari being Bharat ka super entertainment platform will provide an expansion base for good content and talent both. Pawan Singh is one of the most renowned actors of Bhojpuri Cinema and hence it is authentic entertainment being made available for our audience along with a chance to win huge cash prize.”

The live streaming is supported by a dialogue challenge #mainbhifilamchi where Chingari users can create interesting videos on Pawan Singh’s damdar dialogues from the movie and participate in the contest to win 20 lakh Chingari coins. Further, the contest will be promoted on-air and on social media to get maximum participation. The Chingari team will also promote the movie through various content formats like teasers, promos, etc.

The movie will air on 22nd May 2021 at 1:00 pm on Filamchi TV Channel & Chingari App.

Technology

Chingari App collaborates with Rotary International & Being Human – The Salman Khan Foundation to provide COVID infrastructure support through Project ‘Breathe’

May 20, 2021 by Neel Achary 0 Comments #chingari

Chingari pledges to provide oxygen concentrators in select regions of Maharashtra, Karnataka, and Goa.

Chingari App, one of the country’s pioneering and leading short video app, breathes hope for the tolerant citizens of this nation. Project “Breathe”, an initiative by Rotary Dist. 3170 of Rotary International & Being Human in collaboration with Chingari aims to provide oxygen concentrators in the under-served regions of Southwest Maharashtra, North Karnataka, and the entire state of Goa. The leadership at Chingari has come forward in serving the community with oxygen supplies across this region that has been grappling to meet oxygen demands from the past few weeks.

Speaking on the plan of action, Sumit Ghosh, CEO & Co-founder, Chingari App said, “Rotary International and Being Human have always come forward to help those in need and as an organization that believes in building a better future for the nation, we are no different. It is the very time when we have to be there for our people and hence without a second thought we have extended our support to help foster Project “Breathe”. The nation and team Chingari will stand together to overcome this pandemic.”

Under the project ‘Breathe’, Rotary Dist. 3170 shall be procuring oxygen concentrators which shall be handed over to various hospitals in the region. These concentrators shall be used by hospitals as an Oxygen Concentrator Bank for patients under home isolation, thus proportionately reducing their influx to hospitals that are already overwhelmed.

Chingari and Fireside intend to start a fundraiser along with CovidCitizens.org to support COVID initiatives undertaken by various NGOs across the country such as Rotary.

Speaking on the collaboration, Dr. Bharat Pandya, renowned laparoscopic surgeon & Director of Rotary International said, “Rotary International has been in the forefront of carrying out humanitarian projects across the world for more than a century. Rotary during COVID times has spent about $ 35 Million across the globe and $ 5 Million in India alone towards COVID relief measures and medical infrastructure support. We are grateful to Chingari and Being Human for collaborating with Rotary in supporting this noble cause and look forward to partnering with them in future too.”

Speaking on the collaboration, Deepak Salvi, Co-founder and COO, Chingari App said, “These are testing times for the country and we all must extend our help to serve our people. We must take the battlefront to help our corona warriors. Team Chingari in its quest to help those suffering due to the shortage of oxygen, will be extending its full support as part of its social responsibility and welfare initiative. I urge everyone to come together and help those around you in whatever way you can.”

Business World

Chingari and revolutionary Biiggbang Amusement to disrupt the streaming industry

Apr 19, 2021 by Neel Achary 0 Comments #chingari

Chingari, India’s prime video-sharing app today announced its exclusive collaboration with the clutter breaking OTT platform, Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features and strategic tie-ups and this is another significant step in this direction.

The upcoming streaming platform, Biiggbang Amusement solely focused on presenting quality entertainment to the users with content that matches well with their schedule. With carefully curated content from award winning directors to fresh stories, Biiggbang Amusement has a prominent content library. The content hub features some of the most notable short films that have been screened at film festivals across the globe. This collaboration will enable the lucky Chingari subscribers to enjoy the content exclusively.

Sudip Mukherjee, Founder and CEO, Biiggbang Amusement said, “At Biiggbang Amusement, our constant endeavour is to present stories that can teleport the audience to another world and satisfy their need of entertainment regardless of the time crunch. Curating and getting content from around the world to add it to the Indian milieu is what we thrive on and I firmly believe, this collaboration with Chingari aligns perfectly with what we are trying to achieve. Also, we would like to take this opportunity to introduce our tagline – ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’, as this exclusive partnership will help us achieve exactly that.”

Sumit Ghosh, Co-founder, and CEO, Chingari App said, “At Chingari we have always strived to add more stickiness to the platform through our innovative offering and tie-up. We believe this new and exclusive collaboration with Biiggbang Amusement will be a great value add for our customers and will also help us in attracting new customers.”

Rinku Sukumar Biswas, Head of Marketing & Brand of Biiggbang Amusement shared, ‘The young’uns of India want snackable, yet complete and fulfilling content that they can consume at any time of the day. Short format content addresses this need gap. Our tagline ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’ resonates this offering. Chingari is synonymous amongst our target audience and we believe this collaboration will help us boost the brand awareness amongst them.’

Chingari is one of the most popular short video apps in India. The content creators on the app are spoilt for choice and the company continues to add premium, engaging content to facilitate its users to keep making interesting content day after day. It is thus not surprising to note that the average engagement time on Chingari is better than many established platforms like SnapChat and Facebook.

Commenting on its association with Biiggbang Amusement, Deepak Salvi, COO, Chingari App, said, “We see tremendous synergies in terms of Target audience. Chingari has always been an app that is extremely popular with Millennial and Gen Z and, which is also a target market for Biiggbang Amusement. The proposition of watching content anytime and anyplace has been catching up and we believe with this association, we will be able to offer more to our users. We believe that together with Biiggbang Amusement we will be able to offer a value add to our customers and scale greater heights in the times to come.”

Chingari has been on a growth spree ever since its launch in 2018. The company has managed to clock over 56 million+ downloads and more than 120 million+ videos are viewed on Chingari every single day.

Biiggbang Amusement has struck a perfect balance with their short form, quick to consume content and focused augmented UI/ UX, AI interface. With fresh content dropping on the upcoming OTT platform every day, Biiggbang Amusement will be bringing unmatched experience to their global audience in 10 Indian and 8 International languages.

News

Chingari ties up with Koinage Records a music label; gets license to use their music on its platform

Apr 13, 2021 by Rekha Nair 0 Comments #(Co-founder & COO) Chingari, #Business Director, #chingari, #Chingari Founder, #Deepak Salvi, #Koinage Records, #Ramit Bhat, #Sumit Ghosh

India: Chingari, Bharat Ka Super Entertainment App & the pioneering indigenous short video app, to make a mark in the world of new age music, has joined hands with Koinage Records, a popular music label from Delhi. Chingari is amongst the most popular entertainment apps in India with a focus on adding value to its users and content creators.

Koinage Records, since its inception, intends to produce multiple genres of music content with a focus on producing music for every genre and age. The Record Label is now all set to dive deep into the world of short video content by making its tracks available to create videos. All the released and upcoming tracks will now be available to Chingari application users to create content over the short video platform.

Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country. Since their kickoff in October, they have composed songs with the uncooked, swamped talent to Bollywood singers like Ash King. They have already released 13 tracks and are now set to release many more tracks from different artists in the upcoming months.

Speaking on the occasion, Ramit Bhat, Business Director, Koinage Records said- “We intend to bring forth original content in independent music space by identifying the right talent and provide them an opportunity to showcase their talent at the highest level.”

He further added – “With our collaboration with Chingari which is one of the fastest-growing Indian short video platforms, we feel our vision to bring forth multi-genre music content will get the right and wider audience.”

Chingari Founder, Sumit Ghosh said, “We are thrilled to partner with Koinage Records as our digital partner, we are privileged to be part of their motive to bring forth new age artists and music for every taste. This collaboration further substantiates Chingari to provide that’s in sync with the preference of youth in India. Last week, we happily announced Salman Khan as our official brand ambassador and investor. I hope these high-impact collaborations and campaigns will help us impel more audience.

In the end, he said “Our future outlook is to continue being the most favourable and most preferred platform to connect with brands, artists, production houses, music labels, and online users like never before, and our ethos to reach out to across every state of Bharat”

Talking about the collaboration Deepak Salvi, (Co-founder & COO) Chingari says, “We are happy to announce Koinage as our ally, which intends to produce multi-cultural music records and songs library. This alliance will not only help us to localize content in every language; but, also help us to mutually benefit from each other’s perks that come along with this collaboration.” In the end, he says, “We see this pact as a renaissance to invite our users and audience to be vocal about their own roots and to bring back multicultural music, Independent music in the mainstream media.”

Tag: chingari