Tag: Kisan Diwas

News

Organic India Salutes Farmers on Kisan Diwas

Dec 23, 2024 by Mansi Praharaj 0 Comments #Kisan Diwas, #Organic India

New Delhi, 23rd Dec, 2024 : Organic India, from the house of Tata Consumer Products Limited, is a pioneer in the organic food industry. Organic India is celebrating Kisan Diwas by honoring the unwavering dedication and transformative contributions of farmers who cultivate not just crops, but nurture the best of nature with the essence of trust and purity.

This year, Organic India reaffirms its commitment to empowering farmers and fostering a deeper connection between nature, wellness, and livelihoods.

The film beautifully captures the meticulous journey from soil preparation, nurtured over several years, to the careful selection of high Quality herbs, symbolizing the brand’s unwavering commitment to purity, and quality. With over 8,500 acres of farmland and a partnership with 2,000+ farmers, the campaign highlights the bond between nature and Organic India, culminating in the tagline “Kudrat ki Suddhta, Aapke haathonemein”. With stunning visuals and a focus on authenticity, the campaign reinforces trust and celebrates the journey of organic products from farm to family.

Commenting on the occasion, Puneet Das – President Packaged Beverages, India & South Asia, at Tata Consumer Products said, “Our journey at Organic India is deeply intertwined with the lives of the farmers who strive passionately to bring nature’s best to consumers’ homes. This Kisan Diwas, we celebrate not just their skills but their spirit, resilience, and role in cultivating a better world. Together, we are nurturing growth and sowing the seeds of prosperity and empowerment.”

The products are a testament to the dedication of these farmers, delivering the purest, most authentic organic goods to consumers. From lush fields to homes worldwide, each product symbolizes trust, tradition, and transformation. As the brand looks to the future, its unwavering commitment remains to nurture the nurturers and cultivate a more sustainable and equitable tomorrow.

Business

Farmers tell the story of seed to plate, this Kisan Diwas, at Simpli Namdhari’s retail outlets

Dec 28, 2023 by Sujata Muguda 0 Comments #Kisan Diwas, #seed to plate, #Simpli Namdhari’s retail outlets

Bengaluru, India, December 28, 2023: Simpli Namdhari’s, the leading 100% vegetarian omnichannel retailer, organised a unique event at its Hebbal and Yelahanka stores to celebrate Kisan Diwas. As a part of its Choose Goodness campaign, launched to educate customers about choosing healthy food including fruits and vegetables, Simpli Namdhari’s invited farmers from Bidadi to interact with customers.

Kisan Diwas 1

Farmers created awareness about the journey of food from the germination of seeds to crops bearing fruit and the myriad alleys it navigates to ensure a steady supply to the city’s supermarkets. With a strong focus on spreading awareness among customers, the event aimed at having farmers tell their story as the anchors to the food security of Indian customers.

Kisan Diwas 2

Kisan Diwas presented a distinctive opportunity for customers to engage with the farmers at Simpli Namdhari’s, to gain valuable insights into the cultivation of fresh fruits and vegetables, and their importance to customer health and lifestyle. Farmers shared their best practices with customers, offering home gardening enthusiasts ideas and tricks in nurturing plants. The awareness building campaign aimed at helping increasingly health-conscious customers of where their food comes from and also create a better understanding of farmers and their central role in the seed-to-plate journey.

Kisan Diwas 4

Farmers also helped customers understand the nuances of sowing seeds in an in-store activity where customers planted seeds at the Yelahanka and Hebbal stores. Customers were given seed bags to help foster a deeper connection between their interaction with the farmers and their personal home gardening journey.

The journey of food from seed to plate goes through multiple processes. From sowing to germination and successful yields, and the fragmented supply chains that result in fruits and vegetables being shelved in retail outlets, a lot is lost in translation. With the vision of cultivating futures that elevate the well-being of farmers, the environment, and customers, Simpli Namdhari’s took the unique opportunity of Kisan Diwas to help customers connect with farmers, and spread awareness about the importance of understanding agricultural processes and its contribution to society.

Kisan divas 5

Kisan Diwas Video Campaign

Additionally, Simpli Namdhari’s launched a video campaign to educate customers about the journey farmers take in cultivating the future of India. The video juxtaposes the journey of a mother from conception to delivery along with the life of farmers, who are responsible for nourishing crops. The video aims to communicate how farmers are responsible for building India’s future, much like mothers play a crucial role in creating life.

Business

Tata Agrico Celebrates Kisan Diwas with the Farmers of Bengal

Feb 16, 2022 by Praveen 0 Comments #Bengal, #Kisan Diwas, #Tata Agrico

“Kisan Diwas” in India is celebrated every year on December 23 throughout the nation for the invaluable contribution of the farmers, who are the pillars behind the economy of our country.

West Bengal is mainly dependent on agriculture and keeping this in mind and celebrating the hard work of the farmers Tata Agrico, took some wonderful efforts this year. Tata Agrico, the oldest brand of Tata Steel, has been manufacturing and selling the equipment required by the kisans including hoes, shovels, sickles, crowbars, pickaxes, and a variety of hammers for almost a century now since the year 1925.

Farmers happen to be the prime consumers of Tata Agrico and as a brand, they have strived to reach them and to interact with them. This year on Kisan Diwas, Tata Agrico also took an initiative to meet these pillars of the nation and celebrate their contribution.

While celebrating their contributions the brand maintained all the precautions of COVID-19, as team Tata Agrico reached different areas of West Bengal and organized a ceremony with farmers to know them better and spend time with them. There were some small giveaways arranged from the brand. Tools such as Hoe, Shovel and Pickaxe which are extremely useful in agriculture were gifted to the farmers by Tata Agrico. The event was covered on social media to reach a wider audience and was shared on various social platforms. Check it out on Tata Agrico’s Facebook page: rb.gy/81nr9k.

The farmers who have been using Tata Agrico’s agricultural tools were asked about how they feel about using these tools, to which one of their spokespersons told that, “Tata Agrico’s products are durable, strong and last for long.”

Through this initiative, the brand has tried reaching out to the farmers on ground and speaking to them to understand their farming techniques better.

Tata Agrico is committed to the safety, health, and wellbeing of all the members, employees, channel partners and communities. The brand stresses quality processes and is ISO 9001:2008 certified.

Business

Kisan Diwas: Chingari inspires the youth of India to embrace and practice modern day farming with #ProudFarmer

Dec 24, 2021 by Gouri Achary 0 Comments ##ProudFarmer, ##SheGotSpark, #Apna Mask, #chingari, #CV Prakash, #Deepak Salvi, #Kisan Diwas, #modern day farming, #Mr Sumit Ghosh, #Pramod Nimbalkar, #Vaibhav Deshpande

Kisan Diwas

India’s leading short video app, Chingari today kicked off a special campaign on the occasion of Kisan Diwas. In a short span of time, Chingari has emerged as the most preferred app in the country and enjoys massive popularity among the youth. Riding on its diverse user base, Chingari is celebrating Kisan Diwas with a view of encouraging Indians to look up to farming as a desirable profession.

Mr. Sumit Ghosh, Co-founder & CEO, Chingari said, “At Chingari, we strive to be different in our approach. We are aware of our youth connect and as a socially responsible company, we aim to harness it towards nation-building and encourage modern-day farming. Our campaign for Kisan Diwas is a step in that direction. The aim is to create awareness around the Indian farmers and the painstaking efforts that they put in to grow their produce and harvest it.”

As a part of the campaign, Chingari has tied up with popular farmer creators such as Mr. CV Prakash – Founder of CVHydro, Mr. Pramod Nimbalkar – Founder of Farmer’s Food Factory based in Badlapur and Mr. Vaibhav Deshpande, Founder of Deshpande Farms based in Marathawada who are connected to the field of farming. They will be sharing their tips and experiences with other users on the app and encouraging them to take up farming. Chingari will also be giving an opportunity to other creators who are connected to farming to showcase their work and share their inspiring stories.

“Chingari is uniquely positioned in the market. While entertainment is a big driver, people also come to our platform to share tips and create informational content. Through our Kisan Diwas campaign, we aim to inspire the youth of the country to take up farming. One does not need to have a big farm or land parcel to be a farmer; they can start something in their own backyard or balcony and scale it up,” says Mr. Deepak Salvi, Co-founder & COO, Chingari.

In 2021, Chingari has crafted many notable campaigns such as #SheGotSpark campaign, which was launched on the occasion of Women’s Day and “Apna Mask” which was launched with the objective to spread awareness in regards to the right way to wear a mask. The app is ending the year with another notable campaign #ProudFarmer that will encourage people to look up to farming.