Tag: Deepak Salvi

Sumit_CEO Chingari
Entertainment

Rewind 2021: A year of Chingari’s exponential growth & dynamic rise to the top

Dec 28, 2021 by Gouri Achary 0 Comments #chingari, #Deepak Salvi, #GARI Social Tokens, #Salman Khan, #Sumit Ghosh

The short video app category in India has been growing at an exponential rate. Currently, there are 240 million users that are hooked to these short video apps. This number is expected to rise further in the coming years and reach 575 million by 2025.

India’s leading short video app, Chingari registered a meteoric rise in 2021. The app currently has a user base of 90+ million and has seen two-fold growth since 2020. Chingari is at the #1 rank in the social app category and looks forward to crossing the 100+ M user base in 2022. The year 2021 also saw Chingari take bold steps and usher in the era of social commerce. Chingari took lead in this space by making every video on users’ feeds shopping-enabled in real-time and also generating affiliate revenues for content creators on its platform.

While this was the first step by Chingari to make creators economy mainstream, it further augmented the category by launching GARI Social Tokens. These tokens foster content monetization and rest the power of content creation directly in the hands of creators. The blockchain platform would allow users to obtain tokens for creating and viewing content. $GARI tokens are powered by the high-performance Solana blockchain, making Chingari the first major web2 company to integrate web3.

Chingari also got on board, the biggest Bollywood Megastar Salman Khan as the brand ambassador and investor in 2021. Right from its genesis, it has been a motto for Chingari to reach every state of Bharat and getting Salman Khan on board helped the company in achieving this milestone faster. Salman enjoys immense popularity across India and other regions of the world. Through this association, Chingari is confident that it will power the app to scale to greater heights.

Commenting on these developments, Mr. Sumit Ghosh, Co-founder & CEO, Chingari said, “The year 2021 has been a hallmark year for us. We have got immense support from our users, content creators and even our investors. We were able to raise more than $30 Million in the last year and will look at investing this in upping our technology, strengthening our R&D and introducing newer features that will enhance our user’s experience.

In 2021, Chingari also forged partnerships with numerous regional OTT platforms and music labels to create a more diverse platform for its users and creators and help them make content in the language they are most comfortable in. Some of the most notable partnerships are with Klick OTT, HoiChoi, Shemaroo Entertainment, Desi Crew Records, AltBalaji, and Gringo Entertainment to name a few. Chingari will continue to balance its regional partnerships in 2022 as well.

Mr. Deepak Salvi, Co-founder & COO, Chingari said, “We have had a stupendous year and we will continue to innovate and offer features that our creators and users love. Post-April, our influencer base has doubled, and we have witnessed an increase of 70-80% in our creator’s community. There has been an increased interest from brands and advertising since we have collaborated with Salman Khan. We are looking forward to expanding further, exploring new challenges and having more fruitful associations in the coming year.”

To stay ahead of the curve, Chingari launched many notable campaigns such as the #WorldMusicDay concert and #SheGotSpark campaign on the occasion of Women’s Day. As the country continued to fight the virus and break the chain, Chingari as a responsible partner launched the “Apna Mask” campaign, which was focused on encouraging people to get vaccinated and also highlighted the correct way of wearing a mask. To end the year with a bang Chingari will be celebrating Kisan Diwas with its #ProudFarmer campaign and is looking forward to a great night in Bangalore where Chingari’s 3 lucky influencers will be walking the ramp at the Bangalore Times Fashion Week 2021.

The year 2022 is expected to be a bigger game for Chingari as it is eyeing to set foot into the New Year with a user base of 100 million. It is also working on plans to expand further in the South-East Asian region and create meaningful IPs in the process.

Business

Kisan Diwas: Chingari inspires the youth of India to embrace and practice modern day farming with #ProudFarmer

Dec 24, 2021 by Gouri Achary 0 Comments ##ProudFarmer, ##SheGotSpark, #Apna Mask, #chingari, #CV Prakash, #Deepak Salvi, #Kisan Diwas, #modern day farming, #Mr Sumit Ghosh, #Pramod Nimbalkar, #Vaibhav Deshpande

Kisan Diwas

India’s leading short video app, Chingari today kicked off a special campaign on the occasion of Kisan Diwas. In a short span of time, Chingari has emerged as the most preferred app in the country and enjoys massive popularity among the youth. Riding on its diverse user base, Chingari is celebrating Kisan Diwas with a view of encouraging Indians to look up to farming as a desirable profession.

Mr. Sumit Ghosh, Co-founder & CEO, Chingari said, “At Chingari, we strive to be different in our approach. We are aware of our youth connect and as a socially responsible company, we aim to harness it towards nation-building and encourage modern-day farming. Our campaign for Kisan Diwas is a step in that direction. The aim is to create awareness around the Indian farmers and the painstaking efforts that they put in to grow their produce and harvest it.”

As a part of the campaign, Chingari has tied up with popular farmer creators such as Mr. CV Prakash – Founder of CVHydro, Mr. Pramod Nimbalkar – Founder of Farmer’s Food Factory based in Badlapur and Mr. Vaibhav Deshpande, Founder of Deshpande Farms based in Marathawada who are connected to the field of farming. They will be sharing their tips and experiences with other users on the app and encouraging them to take up farming. Chingari will also be giving an opportunity to other creators who are connected to farming to showcase their work and share their inspiring stories.

“Chingari is uniquely positioned in the market. While entertainment is a big driver, people also come to our platform to share tips and create informational content. Through our Kisan Diwas campaign, we aim to inspire the youth of the country to take up farming. One does not need to have a big farm or land parcel to be a farmer; they can start something in their own backyard or balcony and scale it up,” says Mr. Deepak Salvi, Co-founder & COO, Chingari.

In 2021, Chingari has crafted many notable campaigns such as #SheGotSpark campaign, which was launched on the occasion of Women’s Day and “Apna Mask” which was launched with the objective to spread awareness in regards to the right way to wear a mask. The app is ending the year with another notable campaign #ProudFarmer that will encourage people to look up to farming.

Entertainment, News

Chingari collaborates with Gringo Entertainments to support Independent Artists and regional music…

Jul 10, 2021 by Rekha Nair 0 Comments #CEO & Co-founder - Chingari, #COO & Co-founder - Chingari, #Deepak Salvi, #Founder, #Gringo Entertainments, #GS Sandhu and AS Mac, #Sumit Ghosh

Chingari inks a pact with Salim and Sulaiman’s Merchant Records

INDIA: Chingari, India’s loved Socio-Commerce App, has partnered with the popular Punjabi music label, Gringo Entertainments, with an aim of supporting independent artists and regional music from across the country. While both brands envision a shared interest of being the catalyst for growth for independent artists and content creators having the potential to captivate hearts, the collaboration is a step towards furthering this goal.

The association will focus on strategically developing branding strategies that maximize the growth for both brands. Gringo Entertainments, within a short span of 2 years, has released over 49 popular Punjabi music videos featuring renowned artists such as Parmish Verma and Shipra Goyal amongst others. Through this collaboration, Chingari will associate as the socio-commerce partner for the music label and likewise all songs produced by Gringo Entertainments will be promoted on the Chingari app. This will offer the users on the platform first-hand access to the latest Punjabi songs produced by Gringo Entertainments.

Speaking on this partnership, Sumit Ghosh, CEO & Co-founder – Chingari said, “The very objective behind the formation of Chingari was to become a platform that fosters the growth of art and artists and this collaboration is one of the many steps that the brand has taken in the direction of fulfilling this objective. Gringo Entertainments is one of the fastest-growing music labels in the country; it has become a source of motivation and entertainment for the entire audience and hence we are sure that this collaboration will enthrall the audience with energetic and musical Punjabi beats.”

The two brands have over the years focused on creating an authentic ecosystem for independent content creators. Chingari has collaborated with several renowned celebrities and brands to create a mark on the countrywide audience. On the other hand, Gringo Entertainments has become one of the most trusted music labels in the industry owing to its renowned music and extensive promotion base.

Delighted about the two brands coming on board, GS Sandhu and AS Mac, Founder, GringoGringo Entertainment Red Entertainments said, “Working in the music industry has always been a dream. With strategic planning and collaborations with renowned Punjabi stars, we have been able to release back-to-back tracks, which made our company stand strong in the industry. With our collaboration with Chingari, we hope our music content will get a wider reach amongst the right target audience.”

The two brands will primarily focus on branding and promotions, to maximize audience growth and expansion. Speaking on the specifics, Deepak Salvi, COO & Co-founder – Chingari said, “With Chingari, Gringo Entertainments can be assured of audience-specific branding and promotions, ensuring better market penetration. Associating as the official socio-commerce partner for all music videos produced by Gringo Entertainments, they can expect an array of innovatively exciting strategies for the brand’s reach, while the audiences can begin the countdown to some amazing music tracks in the time to come.”

Chingari has constantly been partnering with authentic brands that cater to the entertainment and creative needs of the Indian audience. It’s a genuine effort to not just stay as the country’s most loved social media app, but also be among the most valued platforms that caters to the artists aspirations.

Filamchi channel inks a strategic partnership with Chingari
News

Filamchi channel inks a strategic partnership with Chingari

May 22, 2021 by Rekha Nair 0 Comments #AVP-Marketing of IN10 Media Network, #CEO & Co-Founder, #chingari, #Co-Founder and COO, #Deepak Salvi, #Sumit Ghosh, #Vinita Shrivastav

MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network, has signed a strategic partnership with Chingari, a homegrown short video app, for the live streaming of its World TV Premiers.

For the first time in the category, a regional movie channel has tied up to live stream movie premiers on a Bharat’s favourite short video app Chingari to strengthen its presence in the market. The association will commence with the premiere of Loha Pahalwan, which will be Live streamed on the Chingari. The tie-up marks a first in the genre as a TV channel and Short Video platform will integrate to enhance a multi-viewing experience for the audience.

Speaking on the plan of action, Sumit Ghosh, CEO & Co-founder, Chingari said, “This is one of its kind collaboration where a film will be premiered and made available to the audience through not just TV channel, but also through Short Video platform i.e. Chingari which will expand the audience base and moreover will provide a new way of Live streaming films in the current digital world. Evolution is the key and Chingari aims to continue collaborating and evolving the space of digital media to the best of its capabilities so that the audience and creators both benefit from it.”

Commenting on the association, Vinita Shrivastav, AVP-Marketing of IN10 Media Network said, “The Bhojpuri market has the potential to grow as the audience seeks more localized and relatable content. In today’s multiscreen world, we need to be omnipresent to reach out to our viewers and let them experience content across platforms. The association will aid the platforms in increasing their audience base and engaging them across Bhojpuri movie fans.”

Emphasizing on the benefits of this collaboration for the Chingari creators, Deepak Salvi, Co-founder and COO, Chingari said, “The contest on Chingari is to provide an overall benefit to both the film creators and the Chingari creators. Chingari being Bharat ka super entertainment platform will provide an expansion base for good content and talent both. Pawan Singh is one of the most renowned actors of Bhojpuri Cinema and hence it is authentic entertainment being made available for our audience along with a chance to win huge cash prize.”

The live streaming is supported by a dialogue challenge #mainbhifilamchi where Chingari users can create interesting videos on Pawan Singh’s damdar dialogues from the movie and participate in the contest to win 20 lakh Chingari coins. Further, the contest will be promoted on-air and on social media to get maximum participation. The Chingari team will also promote the movie through various content formats like teasers, promos, etc.

The movie will air on 22nd May 2021 at 1:00 pm on Filamchi TV Channel & Chingari App.

Chingari ties up with Koinage Records a music label; gets license to use their music on its platform
News

Chingari ties up with Koinage Records a music label; gets license to use their music on its platform

Apr 13, 2021 by Rekha Nair 0 Comments #(Co-founder & COO) Chingari, #Business Director, #chingari, #Chingari Founder, #Deepak Salvi, #Koinage Records, #Ramit Bhat, #Sumit Ghosh

India: Chingari, Bharat Ka Super Entertainment App & the pioneering indigenous short video app, to make a mark in the world of new age music, has joined hands with Koinage Records, a popular music label from Delhi. Chingari is amongst the most popular entertainment apps in India with a focus on adding value to its users and content creators.

Koinage Records, since its inception, intends to produce multiple genres of music content with a focus on producing music for every genre and age. The Record Label is now all set to dive deep into the world of short video content by making its tracks available to create videos. All the released and upcoming tracks will now be available to Chingari application users to create content over the short video platform.

Koinage Records not only intends to collaborate with known artists from the industry but with independent artists across the country. Since their kickoff in October, they have composed songs with the uncooked, swamped talent to Bollywood singers like Ash King. They have already released 13 tracks and are now set to release many more tracks from different artists in the upcoming months.

Speaking on the occasion, Ramit Bhat, Business Director, Koinage Records said- “We intend to bring forth original content in independent music space by identifying the right talent and provide them an opportunity to showcase their talent at the highest level.”

He further added – “With our collaboration with Chingari which is one of the fastest-growing Indian short video platforms, we feel our vision to bring forth multi-genre music content will get the right and wider audience.”

Chingari Founder, Sumit Ghosh said, “We are thrilled to partner with Koinage Records as our digital partner, we are privileged to be part of their motive to bring forth new age artists and music for every taste. This collaboration further substantiates Chingari to provide that’s in sync with the preference of youth in India. Last week, we happily announced Salman Khan as our official brand ambassador and investor. I hope these high-impact collaborations and campaigns will help us impel more audience.

In the end, he said “Our future outlook is to continue being the most favourable and most preferred platform to connect with brands, artists, production houses, music labels, and online users like never before, and our ethos to reach out to across every state of Bharat”

Talking about the collaboration Deepak Salvi, (Co-founder & COO) Chingari says, “We are happy to announce Koinage as our ally, which intends to produce multi-cultural music records and songs library. This alliance will not only help us to localize content in every language; but, also help us to mutually benefit from each other’s perks that come along with this collaboration.” In the end, he says, “We see this pact as a renaissance to invite our users and audience to be vocal about their own roots and to bring back multicultural music, Independent music in the mainstream media.”

News

Chingari inks a pact with Salim and Sulaiman’s Merchant Records

Jan 21, 2021 by Rekha Nair 0 Comments #and CEO, #Chingari App, #co-Founder, #COO, #Deepak Salvi, #Salim Merchant, #Sumit Ghosh

India:Chingari, India’s prime video-sharing app has today announced its collaboration with Salim and Sulaiman Merchant’s Merchant Records. Merchant Records is an extremely unique initiative started by Salim and Sulaiman Merchant with an intention to revolutionise music in India.

Chingari has been a thought leader in the space of short video format and has always kept it consumers at the heart of every collaboration. Their new pact with Merchant Records is also another step in this direction. Merchant Records has chalked out plans to produce and release a diverse repertoire of music in collaboration with some of the finest artists in the country. The music label will also give a platform to budding young musicians, talented composers, and upcoming artists a platform to showcase their talent. Chingari also through its platform has encouraged people to showcase their numerous talent and skills and the coming together of Chingari and Merchant Records is a win-win for all talented and upcoming musicians, singers, composers and performers.

Having bettered the average engagement time enjoyed by platforms like SnapChat and Facebook, the Chingari platform has repeatedly scaled new heights since its release in 2018. The short video app has clocked more than 45 million people and more than 95 million videos are viewed on Chingari every single day.

Commenting on tie-up with Merchant Records, Sumit Ghosh, Co-founder, and CEO, Chingari App said, “Chingari today is one of the most popular apps for music lovers and the top choice of content creators. Today with our tie-up with Merchant Records, we are giving our users even wider choice in music. With this move, we are also looking forward to promoting the hidden gems in our country. We have a lot of talented musicians and composers in our country and we hope that along with Merchant Records we will be able to give them the platform to showcase their talent”.

Salim Merchant said, “Merchant Records was set up in the year 2020 with the idea to help musicians be fearless and have that freedom in what they want to create. Art has to always be for art’s sake first, and then it can be for any other purpose. In a short span of time, Merchant Records has scaled unprecedented heights and we are glad to now partner with Chingari, which is a home-grown app. We believe that this partnership will help to promote the music & empower more creators to amplify the music & interpret our tunes into many different visual formats.”

Deepak Salvi, COO, Chingari App, said, “Chingari is delighted to welcome Merchant Records on-board as a partner. As a home-grown app, it has always been our motto to nurture and showcase the talent of people in India and this tie-up provides us with an opportunity to do just that.”

Apart from Merchant Records, Chingari has a strategic tie-up with many music record labels including T-Series and international record label company Thrace Music.