Peter England launches its new wedding range with ‘Honestly Made’ campaign for men
Hyderabad: Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, has launched a ground-breaking campaign, ‘Honestly Made’ for its latest wedding range for the Autumn-Winter 2021 season. Designed for the contemporary man, the brand launches a beautifully curated line of shirts, trousers, suits, and blazers.
Peter England has curated a wide range of choices in unbeatable designs and colours specifically for this wedding season, starting at an attractive unmatched competitive price of INR 7999 onwards.
Peter England has launched a mega digital campaign across various new-age digital channels such as Facebook, Instagram, YouTube. It has also been released on other high-impact properties like Hotstar to reach the target consumers.
The 30-second film to promote the brand’s contemporary range of men’s wedding wear opens in a wedding set-up wherein a middle-aged, well-intended woman is counseling a young unmarried girl to prioritize marriage over career and other interests. The unmarried girl is directed toward noted actor Ayushmann Khurrana, who can be seen donning a stunning Peter England suit. Ayushmann responds honestly and encourages the girl to pursue her choices without being badgered by orthodox societal notions around marriage.
Speaking on the launch, Mr. Manish Singhai, COO, Peter England, said, “We are pleased to launch our ‘Honestly Made’ campaign for the autumn-winter wedding season of 2021. Honesty is a core value of the brand, be it in fashion or social norms. During the ongoing wedding season, we hope to see a great demand for our celebration wear. Customers can take their pick across a range of exquisite suits, stunning blazers, and ceremonial shirts, which are perfect for traditional occasions, wedding trousseau, evening soirees, and cocktail parties.” He added, “The brand inventively refutes the stereotypes surrounding marriage and stands by the belief that marriage should not define career or life choices.”
The collection has been launched across Peter England outlets stores across the country and is also available on the brand’s website peterengland.com and on the Peter England App.






New Delhi: Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, has launched a unique initiative #TimetoVaccinate, to encourage the ongoing vaccination drive in the country. The brand has announced free shopping worth INR 1000 for customers who have taken the COVID-19 vaccine. Vaccinated Customers making purchase of INR 1999 can redeem the special offer at exclusive Peter England showrooms. All they need to do is show proof of vaccination, either CoWin screengrab or Dose certificate, along with their Aadhaar card.

