Tag: Peter England

Business

Peter England launches its new wedding range with ‘Honestly Made’ campaign for men

Dec 7, 2021 by Agency 0 Comments #COO, #Manish Singhai, #Peter England

Hyderabad: Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, has launched a ground-breaking campaign, ‘Honestly Made’ for its latest wedding range for the Autumn-Winter 2021 season. Designed for the contemporary man, the brand launches a beautifully curated line of shirts, trousers, suits, and blazers.

Peter England has curated a wide range of choices in unbeatable designs and colours specifically for this wedding season, starting at an attractive unmatched competitive price of INR 7999 onwards.

Peter England has launched a mega digital campaign across various new-age digital channels such as Facebook, Instagram, YouTube. It has also been released on other high-impact properties like Hotstar to reach the target consumers.

The 30-second film to promote the brand’s contemporary range of men’s wedding wear opens in a wedding set-up wherein a middle-aged, well-intended woman is counseling a young unmarried girl to prioritize marriage over career and other interests. The unmarried girl is directed toward noted actor Ayushmann Khurrana, who can be seen donning a stunning Peter England suit. Ayushmann responds honestly and encourages the girl to pursue her choices without being badgered by orthodox societal notions around marriage.

Speaking on the launch, Mr. Manish Singhai, COO, Peter England, said, “We are pleased to launch our ‘Honestly Made’ campaign for the autumn-winter wedding season of 2021. Honesty is a core value of the brand, be it in fashion or social norms. During the ongoing wedding season, we hope to see a great demand for our celebration wear. Customers can take their pick across a range of exquisite suits, stunning blazers, and ceremonial shirts, which are perfect for traditional occasions, wedding trousseau, evening soirees, and cocktail parties.” He added, “The brand inventively refutes the stereotypes surrounding marriage and stands by the belief that marriage should not define career or life choices.”

The collection has been launched across Peter England outlets stores across the country and is also available on the brand’s website peterengland.com and on the Peter England App.

Business World, News

Peter England launches #TimetoVaccinate campaign with special incentives for vaccinated customers

Jun 23, 2021 by Rekha Nair 0 Comments #COO, #Mr. Manish Singhai, #Peter England

Peter England logoNew Delhi: Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, has launched a unique initiative #TimetoVaccinate, to encourage the ongoing vaccination drive in the country. The brand has announced free shopping worth INR 1000 for customers who have taken the COVID-19 vaccine. Vaccinated Customers making purchase of INR 1999 can redeem the special offer at exclusive Peter England showrooms. All they need to do is show proof of vaccination, either CoWin screengrab or Dose certificate, along with their Aadhaar card.

This additional one-time reward can be claimed over and above the other discounts applicable at the time of purchase. Customers who have received even the first dose of the vaccine are eligible to avail of this benefit till 30th June 2021.

Peter England is encouraging people to take the jab and using the #TimetoVaccinate hashtag across its social media platforms to boost the campaign further.

Speaking about the initiative, Mr. Manish Singhai, COO, Peter England said, “We are proud to announce our #TimetoVaccinate initiative in the shared interest of public health and safety. We recognize that as a community, we are facing a catastrophic pandemic on a global level and we feel it’s our responsibility to keep propelling the vaccination movement across the nation. With this initiative from Peter England, we aim to ensure the well-being of our patrons.”

Business World

Peter England launches ‘The Antiviral* Linen Project’ with new brand campaign ‘Easy On You’

Apr 15, 2021 by Neel Achary 0 Comments #COO, #Mr. Manish Singhai, #Peter England

Hyderabad; April 15, 2021: Peter England, a leading international menswear brand from Aditya Birla Fashion and Retail Limited, unveiled its new spring summer clothing line “The Antiviral Linen Project”. The brand has launched this collection through a refreshing campaign with the tagline ‘Easy On You’.

Peter England has curated a wide array of premium linen shirts in unbeatable designs and colors specifically designed to meet the summer needs. Starting at an attractive price of Rs 1799/-, these 100% Linen Shirts are breathable, feather soft and are infused with Antiviral* technology powered by VirobanTM, a Swiss Fabric Technology Firm.

The brand’s commercial features two free spirited young men on the go sporting Peter England Linen shirts and enjoying landscapes while dodging the hustle of city life and office. The campaign beautifully asserts the theme of Going Easy this summer with the comfort of impeccably crafted linen shirts from the brand.

Peter England has launched a mega digital campaign across multiple new age digital channels such as Facebook, Instagram, YouTube, and other high impact properties to reach the target consumers.

Speaking on the launch, Mr. Manish Singhai, COO, Peter England said, “Innovation and comfort have always been a prominent part of our ethos. We are excited to launch our spring summer collection ‘The Antiviral* Linen Project’ which is the need of the hour. Our team has strategically curated the whole range of these premium linen shirts to offer class and elegance with the unflinching promise of comfort to our consumers. Our ‘Easy On You’ campaign not just seeks to redefine the fashion this summer but also advocates the notion of making easier and comfortable choices for oneself. Through this campaign our objective is to make Peter England the ‘go to’ option for high quality linen shirts in unbeatable styles and colors, offered at unmatched competitive prices.”

Infused with Antiviral* and Antibacterial* technology, Peter England’s The Linen Project collection is available in over 70 styles across the country through exclusive brand outlets departmental stores, e-commerce partners, peterengland.com and multi brand outlets.

YouTube Link – https://youtu.be/iKCZ2zaZ-oo

*Disclaimer: The product is treated with VirobanTM Swiss Technology that is tested to provide resistance against common viruses as per ISO-18184 and common bacteria as per ISO-20743, for 30 gentle washes.