Tag: chingari

Business World, News

Made in India social app Chingari inks pact with Thrace Music

Dec 14, 2020 by Rekha Nair 0 Comments #chingari, #Co-founder and CEO of Chingari App, #Founder, #Mr Chris aka Monoir, #Mr Sumit Ghosh, #Thrace Music

National: Homegrown short video-sharing app Chingari announces its global partnership with Thrace Music, an international record label company that boasts of a playlist by globally-famed artists like Brianna, Kate Linn, Monoir, Ehna, Qupra, Starla, Dharia, Iarina, Esotique, and many more. With this strategic pact, Chingari will provide a large catalog of international music for its content creators and will have a new library of songs to choose from for their creator base. This association will foster better engagement on the app and garner more talent from all parts of India.

This invaluable partnership between Chingari and Thrace Music is part of the marketing strategy developed by Adventure Global India, Thrace Music’s exclusive licensing and distribution partner in India. The deal not only brings all talents and their upcoming songs to Chingari library, but is also in talks for more interesting collaboration with international talent to reach Indian audiences and bring-in new music experiences.

Mr Sumit Ghosh, Co-founder and CEO of Chingari App, said, “Chingari has always been a step ahead in empowering our content creators. In the last few months, we have associated with a number of platforms to ensure that our content creators have countless options to make their videos more amazing. Our pact with Thrace Music is another step to engage our audience. We are very confident that the tracks by Thrace Music will enjoy immense popularity on the platform as they have a universal appeal and there are songs for every mood.”

Mr Deepak Salvi, Co-founder and COO of Chingari App, said, music is meant for everyone, no matter who you are, or where you come from, everyone listens to music in some way. With such a vast pool of creators on Chingari we constantly work on source to provide new opportunities to create interesting and engaging videos. And that’s how Chingari has always been on top of its game. This association with Thrace Music having its music on the app is giving a global platform to our creators.

Mr Chris aka Monoir, Founder, said, “We are very excited to partner with India’s most loved short video app Chingari. Our music has been immensely popular in India and we have received so much love from music lovers here. The association with Chingari is like music finding its way to a larger audience, which will help both the platforms reach newer heights and engage more people.

Earlier, the Chingari App collaborated with hoichoi, the leading OTT platform for Bangla content. Prior to it, Chingari joined hands with Dance With Madhuri, providing users with a chance to access dance lessons and latest videos especially by legendary Madhuri Dixit-Nene .Chingari also teamed up with content house NH Studioz to distribute Indian cinema around the globe. For movie lovers, the platform screened blockbuster films through this association.

Recently, Chingari has surpassed the average engagement time of platforms like SnapChat and Facebook. With this, the Chingari family is now 40-million plus strong . The latest company data has also revealed that more than 95 million videos are viewed on the platform every day.

Chingari allows its users to download and upload videos, chat with friends, interact with new people, share content, browse through feed, and much more. The app awards points to its content creators on the basis of the popularity of their videos and these can be redeemed for money.

The platform is available in 10 vernacular languages — Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, Odia, and Telugu — and also two international languages — English and Spanish.

Business World

Top 5 unique social platforms to watch out for 2021

Nov 19, 2020 by Gouri Achary 0 Comments #Aii Social, #Bolo Indya, #chingari, #Fun2, #Roposo, #social platforms

1. Fun2: A self-funded startup, it is a new-age video-sharing platform that’s made in India for Indian audiences and diaspora. It aims to deliver a world-class & intuitive social media platform for talented and creative people, where they can express themselves freely by creating and posting exciting videos. The platform also allows them to explore their art and craft, and help them realize their dream to become influencers.

Apart from non-stop entertainment, the viewers can also reap benefits by supporting their favourite creators or type of content. Doing so will help them build communities around their craft and thereby increase reach, influence & fan following continuously across India. In short, Fun2 aims to become an aspirational app to empower content creators and provide a boost to anyone who has the talent to show in a very simple and effective way. The platform is slated to become consumable as a non-stop entertainment option not only in India but in other countries as well, with an intent to retain the essence of India’s rich culture.

2. Aii Social: Aiisma, amongst the world’s first consumer to business data marketplaces, launched a pan India #mydatamyasset campaign alongside the launch of Aii.social. The futuristic social network application, available both on Google Play Store as well as Apple App Store, offers users to convert data, social engagement and brand interactions into rewards & payments whilst keeping privacy at the user’s discretion. Brands and influencers too benefit from the unique economic incentive offered to the users. The KYC feature of the platform prevents marketing budget leaks to the tune of up to 20% as it is commonly found in the adtech world.

While the app is released for individual users, Aiisma is also running a beta program for business, brand and influencer partners. The commercial partners benefit from Aii.Social via increased conversion of ads to sales, fair economics, reduced ad budget leakage and paywall features. Specifically, influencers can now avail royalty payments for usage of their content, host in-app releases, live appearances and more. Aiisma progressively intends to integrate more features to the platform such as AiiPay & AiiStore to make digital socializing, marketing and conversion processes seamless for users, brands and influencers.

3. Chingari: The app is founded by Bengaluru based programmers Biswatma Nayak and Siddharth Gautam in 2019. It allows users to download and upload videos, chat with friends, interact with new people and browse through the feed. Chingari also pays its users based on how viral the content creators video becomes. For each video a user uploads on the app, the content creator gets points per view and these points can be redeemed for money. The app is available in languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.

4. Roposo: Similar to TikTok, Roposo is a short-form video sharing platform owned by Glance Digital Experience Pvt Ltd. Created by 3 IIT Delhi alumni, Roposo brands itself as ‘Truly Swadeshi’ and available in 10 Indian languages. The first version of the app came out it 2014 as a fashion networking sight. Roposo later released version 2.0 and rebranded itself as ‘Roposo – TV by the people’. Post the Indian Government’s ban of TikTok, Roposo saw a huge spike is users, with its user base increasing by 22 million just 2 days after the ban. Another cool feature of the Roposo app is it allows it’s content creators to earn money (called Roposo coins) on the app basis their in-app activity. Roposo coins will have to be converted into Paytm cash in order to be redeemed.

5. Bolo Indya: Founded by Varun Saxena, Bolo Indya is a UGC short videos app, enabling users to create two-minute videos, sharing their knowledge, experience, and opinions across interest areas, and taking the videos to the local language audience who share similar interests. Additionally, top creators work closely with the Bolo Indya team on a revenue-sharing basis for brand partnerships and content marketing. Creators who are empanelled for this earn up to Rs 25,000-35,000 per month with these partnerships.

News

Chingari has a special surprise this festive season – teams-up with Madhuri Dixit’s online dance academy ‘DanceWith Madhuri’

Oct 29, 2020 by Gouri Achary 0 Comments #chingari, #Dr. Shriram Nene, #Madhuri Dixit-Nene, #Mr. Deepak Salvi, #Pandit Birju Maharaj, #Remo D’sSouza, #RNM Moving Pictures, #Terence Lewis

Chingari, a home-grown, short video sharing app collaborates with Madhuri Dixit-Nene’s online dance platform DanceWithMadhuri. The move comes in time for upcoming festivities, inspiring users to learn and showcase their art with the best choreographers & gurus.

With the growing popularity of short-format video content, Chingari has collaborated with DanceWithMadhuri, providing users with a chance to access dance lessons and latest videos especially by Madhuri Dixit-Nene and dance gurus like Pandit Birju Maharaj, Remo D’sSouza, and Terence Lewis amongst other choreographers.

Chingari app now has its own page for DanceWithMadhuri and along with dance, the users have access to new conversations to stay updated with every video. The pandemic may have restricted everyone to the confines of their home but this festival season Chingari and DanceWithMadhuri will make sure you groove to some old and new tunes with your favourite dancers.

Mr Sumit Ghosh, Co-founder and CEO of Chingari, said, “With the current love and popularity that Chingari was receiving, we realized that we need to do more and open up new experiences for our users. We want to bring your favourite celebrities to your home with exclusive packages and special access to our subscribers.”

Mr. Deepak Salvi, Co-founder and COO – Chingari, stated, “We view music, entertainment and Bollywood in the same lens. Celebrities like Madhuri Dixit-Nene inspire people to explore their creative side and that is what Chingari as an app is trying to promote. While we provide space for people to express their creativity, this collaboration will also give them an opportunity to learn, grow and keep grooving through this period.”

Commenting on the association Dr. Shriram Nene, “Director – RNM Moving Pictures” said, “Dance With Madhuri has classes covering 35 different global dance forms taught by the best choreographers in their respective disciplines. Our vision is to create a global village for culture by democratising learning and providing access to world class gurus. Ultimately, we want to give people a platform to showcase their talent.”

Business World

5 Indian startups betting on first-time smartphone users

Oct 27, 2020 by Gouri Achary 0 Comments #Arogya Setu, #Awaaz.com, #chingari, #DB Digital, #Pratilipi, #Share chat, #Startups

India is one of the largest developing markets for digital consumers, with more than 560 million netizens, and is likely to see the number of smartphones become twofold by 2023.

The private sector innovation and Jio revolution has made online utilization increasingly accessible by bringing internet-enabled services to a huge number of consumers. This has further been catalyzed by the lockdown as people in tier 3 cities and rural areas bought smartphones and data connections in order to stay connected to the world. Be it, online classes, business purposes, or COVID safety apps like Arogya Setu, people made sure to have at least one smartphone in one household.

As India’s smartphone client base has developed quickly, impelled by the diminishing expense and the expanding accessibility of smartphones and fast internet availability. Let’s take a look at five companies which are betting big on the new smartphone users:

Awaaz.com

Awaaz.com is India’s one of the largest platforms with a great range of spoken word content. The content ranges from English to various other vernacular languages as well. The platform offers a diverse variety of podcasts, stories, audios, and more. It is a highly engaging platform that is gaining the ears of the audience in recent times Audios and podcasts have gained lots of popularity during the lockdown with a good range of topics like meditation, health, inspirational and devotional.

DB Digital

DB Digital is India’s leading digital product startup offering the best news products. On a mission to support well-informed India with insightful and engaging content, DB Digital provides personalized and authentic high-quality vernacular news in unique formats including fastest news, exhaustive views, vibrant photography and engaging videos. Tailor made for Indians’ Its products rely on the high end AI and Machine Learning tools to keep users updated with the latest breaking news, analysis on political news, sports news, business news, entertainment news, and technology news as per the interest categories and location.

Share chat

Developed by Mohalla Tech Pvt Ltd, Share chat is an Indian social networking service. It offers content consumption and sharing platform only in Indian vernacular languages to cater to over 1.17 billion digital users of India. With a plethora of content like romantic posts, jokes, fashion tips, and the latest news, the website is appealing and user friendly. It is a one-stop platform for all vernacular language lovers.

Pratilipi

Pratilipi is India’s largest platform associating readers and authors in 12 Indian dialects. It is the main online stage in India that takes into account writing in provincial dialects. Pratilipi, derived from the Sanskrit word signifying ‘copy’ is an independent publishing site. It is a stage that unites scholars and pursuers in a virtual network that instigates a dialogue on literature in any language. It is the 21st century’s response to the well-established convention of narrating however now as opposed to being clustered up close to a fire, perusers, and writers roost with their smartphones or versatile screens.

Chingari

The Chingari application is a short video-sharing stage established by two Bengaluru-based programmers, Biswatma Nayak and Siddharth Gautam. Around 2.6 million users have uploaded around 11.2 million sound clasps to recordings. This implies an ascent of over 500%. It is free to download and permits people to see or transfer short recordings on the platform.

It has risen as one of those Indian applications that have been downloaded a huge number of times in only a few days. Furthermore, this has prompted the enormous development of the application in terms of users, remarks, likes, comments, and video uploads.

Business World

Entrepreneurs disrupting the UGC space with content

Oct 27, 2020 by Gouri Achary 0 Comments #Aiisma, #chingari, #Fun 2, #Mr. Biswatma Nayak, #Mr. Mayank Bhangadia, #Mr. Nicholas Bohnlein, #Mr. Rahul Bhattacharya, #Roposo

In the time, where content is the king and earning way for most of the people. But some entrepreneurs have thought and executed their plans by going out of the way and turned the entrepreneur word in #contentpreneurs. Contentpreneurs are the ones who are marking benchmarks in the field of content sharing assuring data privacy.

Hereby enclosing contentprenuers marking their name in the adtech field:

Mr. Nicholas Bohnlein, Co-Founder, COO, and CMO of Aiisma: India’s first-ever consumer to business data ecosystem. In his present capacity, Nicholas is responsible for working towards Aiisma’s vision of being the data marketplace of choice for a global audience, overseeing primarily marketing & SMB enrollment in sync with Founder & CEO Ankit Chaudhari and other leaders within the venture.

Nicholas believes that content is the strong part to take over and developed Aiisma into a full-fledged hard and software company that analyzes generic data points such as geo-location, device health, user-health behaviour, or browser usage insights, and tailors custom content as per the user’s interest. On the consumer side, upon installing the app, users can create an account, where they will receive rewards for participating anonymously and consensually in the data project, or by watching tailored in-app advertisements.

Mr. Rahul Bhattacharya, Co-Founder, Director (Strategy), Fun 2: A committed corporate professional turned entrepreneur, Rahul Bhattacharya is the Co-Founder & Director (Strategy) at Fun 2. The company has embarked on a journey to build a content first, influencer led social media platform, which is made in India for Indian audiences and diaspora.

Rahul worked closely with the other promoters, devising the brand’s go-to-market strategies and striving to cement its stance as a leading social media video-sharing platform in the country. Fun2 aims to become an aspirational brand to empower content creators and boost anyone who has a talent to show in a very simple and effective way. The platform is slated to become consumable as a non-stop entertainment option not only in India but in other countries as well, with an intent to retain the essence of India’s rich culture.

The inclusion of other regional languages, in addition to English and Hindi, will certainly attract more talent from India and outside, encouraging them to share their creative expressions. With a presence of more than 300 Indian influencers, driving significant engagement on the platform, Fun2 endeavors to become a leading name in the social media domain and partner of choice for Indian content creators

Mr. Biswatma Nayak, Co-founder Chingari: Biswatma Nayak co-founded Chingari and aimed at creating a new and dynamic brand delivering the content that the Young India audience is looking for on platforms that they can engage with all day every day.

With its recent collaboration with QYOU Media, the platform aims to build their content offering across both UGC and professionally produced content to the fast-growing audience. The content will be offered on an ad-supported basis. Currently, the Chingari app is now available to over 30 million users in India with 3 million daily active users.

Mr. Mayank Bhangadia, co-founder at Roposo: India’s one-of-a-kind ‘TV by the people’, where he spearheads product development besides overseeing all other functions of the company as well. He is focused on building features on Roposo that help the platform grow on a non-linear basis and make content creation smoother and more seamless for users.

After completing his B.Tech in Engineering Physics from IIT Delhi, Mayank pursued an MS in Management with a major in Finance from ESCP Europe and an MS in Petroleum Economics from IFP Paris. He began his career as a Management Consultant at Schlumberger Business Consulting. He worked here for about three years, prior to which he was interning with the Energy Division of the Planning Commission of India for a year. He then embarked on the entrepreneurial route to start Giveter, a gifting platform, and then co-founded Roposo.

Business World

Top 5 most influential UGC platforms of 2020

Oct 16, 2020 by Gouri Achary 0 Comments #chingari, #Instagram, #Momspresso, #Roposo, #ShareChat, #user-generated content (UGC)

The last decade in particular, has seen the evolution of user-generated content in tonnes of growth spurts. Lately, the marketing landscape has evolved a lot with the brand’s focusing on delivering value to the customers and making marketing more engaging to the users through content but the challenge that they still face is about creating or choosing the content which will help them achieve these objectives along with driving returns for their marketing activities.

User-generated content marketing in recent times has solved these challenges for marketers as they found it beneficial to both the brand and the consumers. Now the need is a solution that can help them leverage UGC to its full capabilities with end-to-end UGC marketing solutions.

Today, user-generated content (UGC) is a powerful weapon that every marketer needs to have in their arsenal. Let’s take a look at these 5 most influential user-generated platforms of the year that have changed the face of marketing in India.

Instagram:

Instagram is a decade-old platform which started as a photo-sharing app took the social world by storm, and still continues to do so. For many brands, Instagram is the primary platform for UGC. Users create and share posts featuring your brand, exposing your products and services to their audience. Better yet, you can share that content with your own audience, boosting your credibility in the process. On Instagram, UGC created by your target audience can help other potential customers see themselves in those creative assets and can then enter your sales funnel through a variety of means. In addition, it will help build trust in your brand, drive more engagement, and ultimately, help your bottom line.

Momspresso:

India’s largest user-generated content platform for women has recently completed 10 years. The platform is helping brands to conceptualize and launch digital campaigns with the help of Influencers, Content Creators, etc and leveraging the traffic on their social media platforms across 10 different languages. It is a multilingual content platform that caters to the multifaceted mums of today. It is a platform for moms, brewing with the energy of possibilities.

The finely-brewed content offers support to moms not just in their journeys as parents, but also in their lives as wives, daughters, and – most importantly – as women! It provides answers on all their parenting queries, while also acting as a catalyst for self-discovery and as an engine for them to reinvent their own identities along the way. Momspresso with its platform, Supports Groups — India’s first anonymous social network for women to initiate conversations about lesser talked about topics such as single motherhood, sex, intimacy, and depression has created a safe space for women.

The brand is also empowering moms financially, with the introduction of its micro-influencer platform called MyMoney. The launch of this unique feature underlines Momspresso’s commitment towards enhancing the marketing efficacy of brands wanting to target moms. MyMoney utilizes ‘everyday moms’ who are consumers of brands to build word of mouth amongst friends, family, and fellow moms.

Sharechat

ShareChat is a social networking and regional content platform for the fast-growing Internet users in India. It enables the users to get everything whether it is related to fun or GK etc. It lets users get the best jokes, photos, videos, recent or current information from pan India in just a few seconds. It is available in 6 different languages. It allows the user to send and receive videos, jokes, GIFs, Audio and much more

Roposo:

Roposo is a social media sharing platform that lets its users create images, video and other shareable content using editing tools. Based out of Gurugram, Roposo was founded in 2012 by IIT Delhi alumni Avinash Saxena, Mayank Bhangadia and Kaushal Shubhank. The app is currently available in 8 languages namely Hindi, Marathi, Tamil, Telugu, Kannada Gujarati, Punjabi and Bengali, for users to explore and express themselves in. Roposo further plans to introduce languages like Odiya and Assamese among others and state that users can share content on their app without the risk of their message being lost in translation.

Chingari

The new social media app ‘Chingari’ is seen as the Indian alternative to Chinese short video platform Tiktok. The app is a video sharing platform which allows users to create short videos, download and upload videos, chat with friends, interact with people, share content, and also browse through the feed. Users can upload WhatsApp statuses, audio clips, GIF images and photos. The app is available in nine languages other than English as it supports Hindi, Bangla, Gujrati, Marathi, Kannada, Punjabi Malayalam, Tamil, and Telugu.

Technology

Indian social apps that adhere to data security

Sep 1, 2020 by Neel Achary 0 Comments #chingari, #data security, #Mx Takatakm, #startup

Unlike topics that come and go, data privacy remains an ever-important issue for social media users. The Indian government banned 59 Chinese apps in late June, citing national security and data privacy concerns. The ban also includes the popular short video making app Tik Tok with 610 million lifetime downloads as of April. The Tiktok community thrived in the recent times of lockdown but supported the move and reiterated the worth of personal information. The void created by Tiktok was received favourably by Indian based start-ups like Chingari, Aii Social, Bolo Indya, etc to not only create a TikTok like the platform but also promise stronger privacy and reliability.

Here is the list of few such apps which emphasize not only on content creation but also data privacy

  • Aii Social 

Aii social is a first of its kind social media founded by Ankit Chaudhari which allows users to convert data, social engagement, and brand interactions into rewards & payment. Along with content creation and engagement with friends and family, Aii social emphasises on users’ safety and data privacy. The app is a KYC enabled platform in the social space addressing the issue of social bullying & trolling at the same time. The hybrid platform rewards users for their social interactions and data, tackling hidden user data monetisation as it occurs on other social media platforms where users have never been rewarded for their data. While the app is released for individual users, Aiisma is also running a beta program for business, brand, and influencer partners. The first platform to charge only for the real business to consumer interactions, Aii.Social already has over 50 brands working with it. By 2021, the platform aims to reach 5million+ users and plans to expand geographically to the Middle East with social commerce and games made available on the app.

  • Chingari 

Chingari, the Odisha based start-up founded by Biswatama Nayak is a desi alternative to Tiktok. The Chingari app is available in all major languages prevalent in India such as English, Hindiingari , Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu The short video app is not only restricted to user generated contents, rather users can also play quizzes and get informed from reliable sources.Chingari pays its content creator on the basis of how viral the video becomes. For every video that users upload, they get points per view which can be redeemed for money. The company has claimed that the app has been developed with a key focus on privacy, implementing the highest standards in terms of privacy and transparency. Chingari app has been made available across all app stores such as Google Play Store and iOS App Store. The app has seen around 2.5 lakhs download in July.

  • Bolo Indya 

Bolo Indya is an infotainment app developed by SynergyByte Media Pvt Ltd based in gurgaon. The app allows users to create and consume short videos of maximum duration 2 minutes across interest areas ranging from Lifestyle, Cooking, Entertainment, Talent, Technology, Storytelling, Motivation, Finance, Relationships to Sports and many more. With over 12 diverse language bases, the app is a perfect fit for its regional target audience. The app also pays royalty to its users if they create video. The app also stays committed to Indian government’s guidelines on UGC platforms, Data security, and promotes Indian ethos, values, culture, and heritage in the content that stays on the platform. According to the company, Bolo Indya currently enjoys 40 lakh monthly active users across play store and OEM Appstore with 15 lakh videos being created daily since jun 2020.

  • Mx Takatak 

Mx Takatak which belongs to India’s famous video sharing platform MX Player has emerged as the apt choice for content creators. MX Takatak community hosts the largest number of digital influencers, over 1 million. Every content creator on the platform gets access to mobile-first content creation tools – From an extensive background music library, advanced beautifications tools, new innovative filters, voice-over recording, and much more. We take the security of your data very seriously. MX TakaTak is very concerned about safeguarding the confidentiality of your information. We do not collect Personal Information, and we employ administrative, physical, and electronic measures designed to protect your Non-Personal Information from unauthorized access and use.