Tag: data security

Data Security and Importance of Digital Transformation in Current Scenario

A session on “Importance of Digital Transformation in Current Scenario” was organised by Confederation of Indian Industry (CII) over a virtual platform, as a part of webinar ‘The future of HR: Re-imagining 2020 and beyond’, on Oct 09, 2020.

The session was moderated by Dr. Jitendra Das, Director, FORE School of Management, Delhi along with the panellists Mr. S K Jain, CHRO, Jindal Stainless Limited; Ms. Sonali Chowdhry, Director – Marketing, Netcomm Labs Pvt Ltd and Mr. Rahul Dhatariya, AVP Global Workforce Analytics & HR Technology Tata Communications Ltd.

Dr. Jitendra Das, a B.Tech and M.Tech from IIT Delhi, was associated with IIM Ahmedabad, Kozhikode and Lucknow & the founder Dean of the IIM Lucknow, Noida Campus, shared his views on the growing concern of data security or the lack of it, in the current pandemic scenario.

A smart-phone knows a lot more about an individual than one can imagine. Apart from personal information in respect to the user’s lifestyle pattern, places one goes, things that one is looking for in Social media or is searching – all being tracked and recorded is a no-brainer.

E-commerce works on the basis of these captured data and its analysis. But with the COVID 19 and Work from the Home scenario, concern over data security has increased by many folds and is in every organisation’s worry list these days, said Dr. Das.

With most employees now routinely using and accessing corporate data or exchanging official information from smart-phones and not so secured infrastructure at home, makes it increasingly an intricate challenge from keeping sensitive info going out in the unsafe hands. The stakes, suffice it to say, are higher than ever, he added.

Mr. S K Jain, said that technology has always been an accelerator in human progress. But with COVID 19, the pandemic has been an accelerator towards the adaptation of technology. Even core sectors which never imagined working from home had to quickly adapt to the situation quickly to Work From Home (WFH) practices and the SOPs required to manage the business. While smart-phones are changing the way of life and speed of work, cybersecurity challenges need to be taken care of, he said.

Ms Sonali Chowdhry spoke about how the technology providers’ role has been redefined in the post Covid Era. The digital transformation towards providing solutions keeping in mind the future of work scenarios, innovation towards contactless work environments was forced by the pandemic which enabled some of the enterprise design and mobility solutions that have been specifically developed to facilitate post-COVID-19 HRM.

Mr Rahul Dhatariya talked about the perspectives from his organisation that operated in 54 countries with 12,000 full-time employees and with 98% of employees – i.e 10,0000 people working from home and with clients spread across the globe, the organisation was dealing with a different type of complexity overnight.

Privacy and data security were on top priority when everyone is working from home and the cybersecurity team has been on their toes, he said. Working along with the HR team whose responsibility was to keep the application secure they ensured that all the PII (Personal Identification information) is safe.

Dr. Das stated, “while technology has been integrated into its various operations of the business in the current pandemic, organisations were reinvented and realigning in newer ways of doing things, in order to improve operations and be in sync current business requirements”.

Indian social apps that adhere to data security

Unlike topics that come and go, data privacy remains an ever-important issue for social media users. The Indian government banned 59 Chinese apps in late June, citing national security and data privacy concerns. The ban also includes the popular short video making app Tik Tok with 610 million lifetime downloads as of April. The Tiktok community thrived in the recent times of lockdown but supported the move and reiterated the worth of personal information. The void created by Tiktok was received favourably by Indian based start-ups like Chingari, Aii Social, Bolo Indya, etc to not only create a TikTok like the platform but also promise stronger privacy and reliability.

Here is the list of few such apps which emphasize not only on content creation but also data privacy

  • Aii Social 

Aii social is a first of its kind social media founded by Ankit Chaudhari which allows users to convert data, social engagement, and brand interactions into rewards & payment. Along with content creation and engagement with friends and family, Aii social emphasises on users’ safety and data privacy. The app is a KYC enabled platform in the social space addressing the issue of social bullying & trolling at the same time. The hybrid platform rewards users for their social interactions and data, tackling hidden user data monetisation as it occurs on other social media platforms where users have never been rewarded for their data. While the app is released for individual users, Aiisma is also running a beta program for business, brand, and influencer partners. The first platform to charge only for the real business to consumer interactions, Aii.Social already has over 50 brands working with it. By 2021, the platform aims to reach 5million+ users and plans to expand geographically to the Middle East with social commerce and games made available on the app.

  • Chingari 

Chingari, the Odisha based start-up founded by Biswatama Nayak is a desi alternative to Tiktok. The Chingari app is available in all major languages prevalent in India such as English, Hindiingari , Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil, and Telugu The short video app is not only restricted to user generated contents, rather users can also play quizzes and get informed from reliable sources.Chingari pays its content creator on the basis of how viral the video becomes. For every video that users upload, they get points per view which can be redeemed for money. The company has claimed that the app has been developed with a key focus on privacy, implementing the highest standards in terms of privacy and transparency. Chingari app has been made available across all app stores such as Google Play Store and iOS App Store. The app has seen around 2.5 lakhs download in July.

  • Bolo Indya 

Bolo Indya is an infotainment app developed by SynergyByte Media Pvt Ltd based in gurgaon. The app allows users to create and consume short videos of maximum duration 2 minutes across interest areas ranging from Lifestyle, Cooking, Entertainment, Talent, Technology, Storytelling, Motivation, Finance, Relationships to Sports and many more. With over 12 diverse language bases, the app is a perfect fit for its regional target audience. The app also pays royalty to its users if they create video. The app also stays committed to Indian government’s guidelines on UGC platforms, Data security, and promotes Indian ethos, values, culture, and heritage in the content that stays on the platform. According to the company, Bolo Indya currently enjoys 40 lakh monthly active users across play store and OEM Appstore with 15 lakh videos being created daily since jun 2020.

  • Mx Takatak 

Mx Takatak which belongs to India’s famous video sharing platform MX Player has emerged as the apt choice for content creators. MX Takatak community hosts the largest number of digital influencers, over 1 million. Every content creator on the platform gets access to mobile-first content creation tools – From an extensive background music library, advanced beautifications tools, new innovative filters, voice-over recording, and much more. We take the security of your data very seriously. MX TakaTak is very concerned about safeguarding the confidentiality of your information. We do not collect Personal Information, and we employ administrative, physical, and electronic measures designed to protect your Non-Personal Information from unauthorized access and use.