Tag: Fun2

Fun2
Business World

Fun2 to answer influencers’ biggest challenges on content creation and monetization

Jan 20, 2021 by Neel Achary 0 Comments #Fun2

New Delhi: In a bid to become an ally to every Influencer and aspiring creator, Fun2, India’s fastest growing home-grown app, hosted a series of virtual masterclasses in 2021, catering to influencers who have established themselves, and aspire to produce successful content.

The app curates the best-in-class experts from the world of content creation and production, and they promise to enthrall their creator audience with a masterclass every month. These masterclasses were conducted in an invite-only format to maintain exclusivity.

Launched in January, the first masterclass was hosted by none other than luxury content creator himself – Riaan George. The topic was ‘How to Monetize Your Content.’

With the onset of Corona and the implications it brought about, social media consumption has exploded in the past few months. The app-based ecosystem has become an engine for driving several internet-enabled businesses, and it is therefore essential for influencers to get proper guidance and training to improve lead generation, community engagement, explore newer prospects, and strengthen their brand identity in the process.

Speaking on the masterclasses, Fun2’s Co-Founder and Director of Strategy, Rahul Bhattacharya, said, “Masterclasses are a fantastic opportunity for aspiring social media influencers and inspiring creators to understand how one can optimize their channel, as they get learn from the best in the industry, At Fun2, we can empower them with the know-how and the requisite tools to run a successful channel.”

The Masterclass format is going to be conducted every month, and the future sessions are intended to cover multiple categories and genres such as comedy, fashion, food etc.

Business World

Top 5 unique social platforms to watch out for 2021

Nov 19, 2020 by Gouri Achary 0 Comments #Aii Social, #Bolo Indya, #chingari, #Fun2, #Roposo, #social platforms

1. Fun2: A self-funded startup, it is a new-age video-sharing platform that’s made in India for Indian audiences and diaspora. It aims to deliver a world-class & intuitive social media platform for talented and creative people, where they can express themselves freely by creating and posting exciting videos. The platform also allows them to explore their art and craft, and help them realize their dream to become influencers.

Apart from non-stop entertainment, the viewers can also reap benefits by supporting their favourite creators or type of content. Doing so will help them build communities around their craft and thereby increase reach, influence & fan following continuously across India. In short, Fun2 aims to become an aspirational app to empower content creators and provide a boost to anyone who has the talent to show in a very simple and effective way. The platform is slated to become consumable as a non-stop entertainment option not only in India but in other countries as well, with an intent to retain the essence of India’s rich culture.

2. Aii Social: Aiisma, amongst the world’s first consumer to business data marketplaces, launched a pan India #mydatamyasset campaign alongside the launch of Aii.social. The futuristic social network application, available both on Google Play Store as well as Apple App Store, offers users to convert data, social engagement and brand interactions into rewards & payments whilst keeping privacy at the user’s discretion. Brands and influencers too benefit from the unique economic incentive offered to the users. The KYC feature of the platform prevents marketing budget leaks to the tune of up to 20% as it is commonly found in the adtech world.

While the app is released for individual users, Aiisma is also running a beta program for business, brand and influencer partners. The commercial partners benefit from Aii.Social via increased conversion of ads to sales, fair economics, reduced ad budget leakage and paywall features. Specifically, influencers can now avail royalty payments for usage of their content, host in-app releases, live appearances and more. Aiisma progressively intends to integrate more features to the platform such as AiiPay & AiiStore to make digital socializing, marketing and conversion processes seamless for users, brands and influencers.

3. Chingari: The app is founded by Bengaluru based programmers Biswatma Nayak and Siddharth Gautam in 2019. It allows users to download and upload videos, chat with friends, interact with new people and browse through the feed. Chingari also pays its users based on how viral the content creators video becomes. For each video a user uploads on the app, the content creator gets points per view and these points can be redeemed for money. The app is available in languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.

4. Roposo: Similar to TikTok, Roposo is a short-form video sharing platform owned by Glance Digital Experience Pvt Ltd. Created by 3 IIT Delhi alumni, Roposo brands itself as ‘Truly Swadeshi’ and available in 10 Indian languages. The first version of the app came out it 2014 as a fashion networking sight. Roposo later released version 2.0 and rebranded itself as ‘Roposo – TV by the people’. Post the Indian Government’s ban of TikTok, Roposo saw a huge spike is users, with its user base increasing by 22 million just 2 days after the ban. Another cool feature of the Roposo app is it allows it’s content creators to earn money (called Roposo coins) on the app basis their in-app activity. Roposo coins will have to be converted into Paytm cash in order to be redeemed.

5. Bolo Indya: Founded by Varun Saxena, Bolo Indya is a UGC short videos app, enabling users to create two-minute videos, sharing their knowledge, experience, and opinions across interest areas, and taking the videos to the local language audience who share similar interests. Additionally, top creators work closely with the Bolo Indya team on a revenue-sharing basis for brand partnerships and content marketing. Creators who are empanelled for this earn up to Rs 25,000-35,000 per month with these partnerships.