Tag: Aiisma

Business World

Entrepreneurs disrupting the UGC space with content

Oct 27, 2020 by Gouri Achary 0 Comments #Aiisma, #chingari, #Fun 2, #Mr. Biswatma Nayak, #Mr. Mayank Bhangadia, #Mr. Nicholas Bohnlein, #Mr. Rahul Bhattacharya, #Roposo

In the time, where content is the king and earning way for most of the people. But some entrepreneurs have thought and executed their plans by going out of the way and turned the entrepreneur word in #contentpreneurs. Contentpreneurs are the ones who are marking benchmarks in the field of content sharing assuring data privacy.

Hereby enclosing contentprenuers marking their name in the adtech field:

Mr. Nicholas Bohnlein, Co-Founder, COO, and CMO of Aiisma: India’s first-ever consumer to business data ecosystem. In his present capacity, Nicholas is responsible for working towards Aiisma’s vision of being the data marketplace of choice for a global audience, overseeing primarily marketing & SMB enrollment in sync with Founder & CEO Ankit Chaudhari and other leaders within the venture.

Nicholas believes that content is the strong part to take over and developed Aiisma into a full-fledged hard and software company that analyzes generic data points such as geo-location, device health, user-health behaviour, or browser usage insights, and tailors custom content as per the user’s interest. On the consumer side, upon installing the app, users can create an account, where they will receive rewards for participating anonymously and consensually in the data project, or by watching tailored in-app advertisements.

Mr. Rahul Bhattacharya, Co-Founder, Director (Strategy), Fun 2: A committed corporate professional turned entrepreneur, Rahul Bhattacharya is the Co-Founder & Director (Strategy) at Fun 2. The company has embarked on a journey to build a content first, influencer led social media platform, which is made in India for Indian audiences and diaspora.

Rahul worked closely with the other promoters, devising the brand’s go-to-market strategies and striving to cement its stance as a leading social media video-sharing platform in the country. Fun2 aims to become an aspirational brand to empower content creators and boost anyone who has a talent to show in a very simple and effective way. The platform is slated to become consumable as a non-stop entertainment option not only in India but in other countries as well, with an intent to retain the essence of India’s rich culture.

The inclusion of other regional languages, in addition to English and Hindi, will certainly attract more talent from India and outside, encouraging them to share their creative expressions. With a presence of more than 300 Indian influencers, driving significant engagement on the platform, Fun2 endeavors to become a leading name in the social media domain and partner of choice for Indian content creators

Mr. Biswatma Nayak, Co-founder Chingari: Biswatma Nayak co-founded Chingari and aimed at creating a new and dynamic brand delivering the content that the Young India audience is looking for on platforms that they can engage with all day every day.

With its recent collaboration with QYOU Media, the platform aims to build their content offering across both UGC and professionally produced content to the fast-growing audience. The content will be offered on an ad-supported basis. Currently, the Chingari app is now available to over 30 million users in India with 3 million daily active users.

Mr. Mayank Bhangadia, co-founder at Roposo: India’s one-of-a-kind ‘TV by the people’, where he spearheads product development besides overseeing all other functions of the company as well. He is focused on building features on Roposo that help the platform grow on a non-linear basis and make content creation smoother and more seamless for users.

After completing his B.Tech in Engineering Physics from IIT Delhi, Mayank pursued an MS in Management with a major in Finance from ESCP Europe and an MS in Petroleum Economics from IFP Paris. He began his career as a Management Consultant at Schlumberger Business Consulting. He worked here for about three years, prior to which he was interning with the Energy Division of the Planning Commission of India for a year. He then embarked on the entrepreneurial route to start Giveter, a gifting platform, and then co-founded Roposo.

Business World

Data privacy & tech experts hail #govt’s decision on prohibiting user data collection!

Sep 21, 2020 by Gouri Achary 0 Comments #Aiisma, #Mr.Ankit Chaudhari, #Ms. Pooja Haldea, #The Draft Personal Data Protection Bill 2018

As the Government prohibits mobile apps from collecting user data amid data privacy issues. There is going to be a “policy on pre-loading of apps on mobile phones.” It is also working to stop push apps that are advertised by handset manufacturers. There is an increasing number of instances of cyber-attacks, phishing, and even data thefts at the hands of some of the well-known and larger internet apps.

Mr.Ankit Chaudhari, CEO and Founder, Aiisma ( Aiisma, an India born data marketplace, rewards users for consensually and anonymously trading their data via the Aiisma App) says, Fair & privacy-centric data collection is at the core of every technology discussion these days. Since applications weren’t, regulators had to step in. Data is the most discussed asset class and limiting non-required access to it will help increase the value for this asset class. As a platform that enables users to take control of their privacy, anonymize individual data & acts as an intermediary enabling monetization of this asset we are glad and support the movement.

The Draft Personal Data Protection Bill 2018 had defined personal data as any data of a natural person that allows direct or indirect identifiability. Further, sensitive personal data has been defined as financial data, biometric data, positive additions such as religious and political beliefs, caste, intersex/transgender status, and official government identifiers like PAN etc.

Ms. Pooja Haldea, Senior Advisor, Centre for Social and Behaviour Change (CSBC), Ashoka University,  says, “Government’s efforts to curb collection of unnecessary data by businesses will help promote better privacy practices. Better regulations is a critical lever in pushing companies in this direction. Another way to get businesses to be pro-privacy is to show them the business advantage in practising and communicating better privacy policies. At IntAct, we tested if users can be nudged to be more mindful of their data sharing and whether having better privacy practices be a business advantage for organisations. Our findings have been very encouraging. Behavioural interventions like star ratings that indicate the quality of privacy features and a cool-down period where a user is forced to stay on the privacy policy page for a stipulated time, led to an increase in trust in the platform. This trust in turn increased users’ willingness to share more data. We are seeing a global move towards better privacy practices and Indian businesses should also explore how to make this a competitive advantage.