Tag: Mr.Ankit Chaudhari

News, Technology

AiiSocial goes Glocal with 10 vernaculars and 4 international languages

Dec 9, 2020 by Rekha Nair 0 Comments #AiiSocial, #CEO, #Mr.Ankit Chaudhari

New Delhi: Empowering more people to keep in touch using their native language, AiiSocial – a non-manipulative social media platform – is now going live with over 10 Indian vernaculars & amongst the first to introduce international language for its growing audience from these geographies. The platform will now be available in Hindi & Punjabi & followed by Bengali, Marathi, Tamil, Telugu, Gujarati, and Kannada among others domestically while introducing German followed by Arabic, Spanish & French for international users over the coming weeks both across Android & iOS applications. The AiiSocial App was only available in English till date. About 30% of AiiSocial users are from Tier 2 and Tier 3 cities, especially from Rajasthan & Bihar.

AiiSocial is an ingenious platform that addresses ‘the social dilemma’ faced by our society today. For the uninitiated, the meteoric rise of social media platforms, and the tech industry at large, has given birth to isolated communities. Some of the other pressing issues tech platforms include ‘surveillance capitalism’ ‘manipulative algorithms’ and ‘deep data mining’ alongside others. These have far-reaching effects on the fabric of our society as well as the behavior of an individual.

For instance, the isolated communities are more likely to limit social exchange, build social differences, create biases, and spread misinformation. According to an estimate, a typical social media post reaches less than 5% of a person’s friends and followers. The profile modeling further gives rise to behavioral modulation wherein algorithms bait people with content that they ‘might’ engage with. This ends up entirely changing their behaviors.

AiiSocial addresses all such challenges effectively. Building on its non-manipulative algorithms, the platform extends exceptional connectivity between friends with 100% reach on their posts. It further provides people the complete control of their data and allows them to monetize it as well. This democratizes data, rewards people for using the app, and gives full visibility as well as authority of the data shared. Since the data is directly shared by a person, it eliminates presumptions in advertising as well as baiting tactics used for profile modeling. Hence, the individual receives advertising content that is perfectly in line with their preferences.

Speaking on the vernacular addition, Mr. Ankit Chaudhari, CEO, and Founder of AiiSocial said, “At AiiSocial, we have today created a thriving community that virtually emulates our real-world interactions. AiiSocial ensures that digital technology does not limit the social circle of a person. It rather expands the same and extends rewards to people for their end-to-end engagements – might it be by creating superior visibility around COVID-19 or by engaging in our own version of IPL. All of us at AiiSocial share the vision of a truly democratized tech landscape with the #MyDataMyAsset movement. Following the flexibility of 8 vernaculars on the platform, perhaps we are one step closer to the virtual embodiment of the real-world exchanges. We are also excited about the short video & messaging features being released shortly after vernacular & looking forward to establishing deeper connect with our subscribers”

The app allows people to share their opinions, photos, and videos while engaging in discussions and initiatives that frequently take place on AiiSocial.  The platform is today seen as a game-changer on multiple fronts in the current technological scenario. You can also join the global #MyDataMyAsset movement by downloading the AiiSocial app for Android or iOS.

Business World

Data privacy & tech experts hail #govt’s decision on prohibiting user data collection!

Sep 21, 2020 by Gouri Achary 0 Comments #Aiisma, #Mr.Ankit Chaudhari, #Ms. Pooja Haldea, #The Draft Personal Data Protection Bill 2018

As the Government prohibits mobile apps from collecting user data amid data privacy issues. There is going to be a “policy on pre-loading of apps on mobile phones.” It is also working to stop push apps that are advertised by handset manufacturers. There is an increasing number of instances of cyber-attacks, phishing, and even data thefts at the hands of some of the well-known and larger internet apps.

Mr.Ankit Chaudhari, CEO and Founder, Aiisma ( Aiisma, an India born data marketplace, rewards users for consensually and anonymously trading their data via the Aiisma App) says, Fair & privacy-centric data collection is at the core of every technology discussion these days. Since applications weren’t, regulators had to step in. Data is the most discussed asset class and limiting non-required access to it will help increase the value for this asset class. As a platform that enables users to take control of their privacy, anonymize individual data & acts as an intermediary enabling monetization of this asset we are glad and support the movement.

The Draft Personal Data Protection Bill 2018 had defined personal data as any data of a natural person that allows direct or indirect identifiability. Further, sensitive personal data has been defined as financial data, biometric data, positive additions such as religious and political beliefs, caste, intersex/transgender status, and official government identifiers like PAN etc.

Ms. Pooja Haldea, Senior Advisor, Centre for Social and Behaviour Change (CSBC), Ashoka University,  says, “Government’s efforts to curb collection of unnecessary data by businesses will help promote better privacy practices. Better regulations is a critical lever in pushing companies in this direction. Another way to get businesses to be pro-privacy is to show them the business advantage in practising and communicating better privacy policies. At IntAct, we tested if users can be nudged to be more mindful of their data sharing and whether having better privacy practices be a business advantage for organisations. Our findings have been very encouraging. Behavioural interventions like star ratings that indicate the quality of privacy features and a cool-down period where a user is forced to stay on the privacy policy page for a stipulated time, led to an increase in trust in the platform. This trust in turn increased users’ willingness to share more data. We are seeing a global move towards better privacy practices and Indian businesses should also explore how to make this a competitive advantage.