Tag: Momspresso.com

Business World

Momspesso celebrates birthday bonanza and have announced content for bloggers & vloggers

Nov 3, 2020 by Gouri Achary 0 Comments #Birthday Bonanza, #Momspresso, #Momspresso.com, #Vishal Gupta

Momspresso.com, India’s leading platform for women has announced a spectacular contest for bloggers and vloggers to mark its 10th anniversary. The 10th Birthday Bonanza will give mom bloggers and vloggers a chance to win from a kitty of INR 4 lakh and INR 1 lakh respectively. Now that’s B-I-G!

Contest winners will be based on all organic page views garnered between October 10, 2020, and November 20, 2020. The calculation of the winnings will be based on a particular blogger or vlogger’s contribution to the total number of organic page views of their blog or vlog as a percentage of the total organic page views and video views on Momspresso, respectively.

As an additional birthday surprise, Momspresso.com will be considering all organic views received during the contest period for content that has been created during and even prior to the birthday celebration. All participating mums need to do is create a blog/vlog onMomspresso, share their posts– both old and new – with friends, family, and social groups to boost the number of views, and earn based on their contributions to Momspresso.com’s total page views! The earnings will be shared with participants through MyMoney after 90 days of completion of the birthday bonanza.

Speaking on the contest, Vishal Gupta, Co-Founder & CEO, Momspresso, said, “From MyCity4Kids to Momspresso.com, it has been an entirely incredible and rewarding journey. Since our success is hinged upon the creativity and active participation of all our bloggers and vloggers, this is the perfect opportunity to express our immense gratitude.

With the 10th Birthday Bonanza, we are giving our prized users a chance to earn from a kitty of INR 5 lakh based on organic page views, and are extremely excited to see the relatable and fun content which will be created on the back of this contest. Let’s get together and celebrate this milestone with the entire Momspresso.com family!”

In a bid to help its cherished users make the most of this opportunity, Momspresso.com has also shared tips and tricks to increase organic views through social channels like Facebook and Instagram, and the platform itself. With this contest, Momspresso.com has cemented its stance as a platform that revels in the financial empowerment of Indian mums while providing them with a safe space to hone their creativity and express themselves freely among like-minded individuals.

Business World

MOMSPRESSO. COM witnesses 4x growth in creation of Hindi content since 2019

Sep 16, 2020 by Gouri Achary 0 Comments #Hindi content creation, #Hindi Diwas, #Momspresso.com, #Mr.Vishal Gupta

Momspresso.com, India’s largest platform for mums that allows them to express themselves through text and video across 10 languages, has been among the pioneers of vernacular content creation and consumption in India. Marking the occasion of Hindi Diwas, the platform has now revealed data pertaining to Hindi language content, which has seen immense growth over the years.

According to the data mapped, the creation of Hindi UGC content across various formats (100-word stories, blogs, and Vlogs), has cumulatively grown 4.1 times since 2019 and 38% of all Momspresso.com creators are now Hindi content writers. Hindi content created per blogger on Momspresso.com is 1.7 times of English. It is not surprising, then, that Hindi content accounts for 35% of the total content created on Momspresso.com. Notably, 97% of all the Hindi content is being created through the app.

Hindi content consumption continues to scale rapidly, according to Momspresso.com. Monthly page views have grown by 66%, whereas, monthly video views have grown by 650% in 2020 and Hindi now accounts for 70% of the platform’s total 100 million page views. The platform’s users are enjoying quality content across various topics such as parenting, relationships, social responsibility, recipes, pregnancy and baby, career choices and more. Interestingly, the interaction rate of Hindi content is 18X that of English content, validating the popularity of Hindi content on the platform.

Speaking on the trends, Mr.Vishal Gupta, Co-Founder & CEO of Momspresso, said, “On the occasion of Hindi Diwas, I am proud that Momspresso is driving the resurgence of Hindi content on digital. By providing a safe space for Moms to create and consume content, we have succeeded in creating a highly engaged and empowered community of women. Our goal is to have 70% of all Moms in India on our platform within the next 3 years and the success of our Hindi initiative gives us a lot of confidence to achieve that. What is also heartening to see is that brands are waking up to the vernacular opportunity on digital and embracing the rise of not just Hindi but other Indian languages as well.”

Eyeing the ongoing hyper-growth in Hindi content creation and consumption, brands have also expanded their focus on the language. The percentage of brands using Hindi content to connect with their consumers through Momspresso.com has undergone a continuous uptick from 6% in 2017 and 27% in 2018 to reach a significant 40% as of 2020. Leading brands such as Kellogg, Surf Excel, Hamdard, Perfetti (Alpenliebe), and Mother Dairy have been using Momspresso and its Hindi social media pages to engage more deeply with their target audience of women.

Momspresso.comrevealed that the top cities, in terms of Hindi bloggers, were Delhi NCR, Lucknow, Jaipur, Indore, Patna, Agra, Panipat, Ludhiana, Aligarh, Pune and Meerut. This indicates that Tier 2 and Tier 3 towns are now making their presence felt.

Considering the rapid growth of Hindi users on digital, Momspresso.com is well placed to leverage this opportunity.