Tag: Varun Khurana

Otipy
News

Otipy partners with Haryana govt, plans to procure 10,000 tonnes in 2022 from FPOs

Dec 10, 2021 by Gouri Achary 0 Comments #Deepak Tewari, #Delhi-NCR, #FPOs, #Haryana govt, #Naveen Antil, #Otipy, #Varun Khurana

Otipy, India’s fastest growing community group-buying startup for fresh fruits and vegetables, today announced a partnership with the Haryana govt to procure 10,000 tonnes of fresh produce in 2022, from Farmer Producer Organisations (FPOs).

Varun Khurana, Founder, and CEO say “At Otipy, we move 80-100 tonnes of produce every day from farms to consumers in NCR, and Haryana is a major procurement zone. We have signed an MoU with Haryana Government-promoted FPOs and will be procuring at least 10,000 tonnes from 600+ FPOs (farmer producer organizations) in Haryana in 2022. This will also help increase farmer’s incomes which is in line with the Government’s strategic initiatives.”

Deepak Tewari, VP – Sourcing for Otipy said “We have been working with several FPOs in Haryana across various farm clusters and have had a great symbiotic relationship. Haryana is a major sourcing belt due to its proximity to NCR, which helps us serve freshly harvested produce to consumers. We plan to further build on these relationships.”

Otipy’s digital system ensures that farmers have complete transparency in terms of Price, Quantity, and Quality. Additionally, Otipy ensures that price realization to farmers is higher when compared with the traditional Mandi system. Otipy directly works with farmers and helps them in planning better crop cycles to realize more value from the market.

Naveen Antil, Director Khewra FPO Sonepat, said “We have been working with Otipy for last 2 years, Otipy was our first customer since inception. We have also been part of the growth journey of Otipy and farmers in our FPO have been immensely benefited from the transparent practices of Otipy in the last two years“.

Otipy provides service to more than 4 Lakh consumers in Delhi NCR leveraging its 20,000+ community leader network. Otipy procures its products from more than 10,000 farmers across Haryana, Uttar Pradesh, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. Leveraging its unique prediction-based model, Otipy has been able to decrease food wastage in the supply chain from 40% down to just 3%.

Varun Khurana, Founder Otipy
Business World

OTIPY launches value added products Farm fresh Gur, White butter, and flowers for delivery

Dec 3, 2020 by Neel Achary 0 Comments #Delhi, #Founder, #Gujarat, #Haryana, #healthy lifestyle, #Himachal Pradesh, #Karnataka, #Otipy, #Rajasthan, #UP, #Varun Khurana

Otipy, the social commerce venture of farm-to-retail agritech startup Crofarm, has augmented its existing portfolio of products with the addition of new valuable items, including farm-fresh gur, white butter, and flowers. This development will create a win-win situation for both urban folks and farmers, by giving the latter access to fresh products and former the opportunity to drive more earnings.

Since its inception, OTIPY has gained significant traction and successfully emerged as the most preferred platform of fresh produce for end-consumers across Delhi-NCR. Although the new additions made to the platform are at a nascent stage and are slated to constitute a miniscule share at the start, they will attract more consumers in the following months. OTIPY has always remained committed to delivering fresh products to customers while creating newer avenues of income for farmers. The latest addition to the portfolio will further strengthen its vision, help the brand tap into more modern markets, and take it to new heights. This will also open up new untapped markets for farmers which will eventually increase their net income.

Varun Khurana, Founder, Otipy, said, “After doing a lot of research, we have come up with a fine conclusion. Consumers hailing from urban cities have an adequate supply of various products. However, what they truly lack is access to fresh items. The launch of new products on our platform is in line with this vision. It will also help us expand our reach to more new consumers and give us an opportunity to cater to them with fresh farm produce, eventually contributing to their safe and healthy lifestyle.”

Following a social commerce model, OTIPY delivers fresh products to the resellers who handle the last-mile deliveries with their neighbourhood and earn a healthy commission. The platform currently serves over 50k customers by sourcing fruits and vegetables from various regions across India, including Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. The new addition of products to the platform will further increase its reach and make fresh produce available to more new customers. This will help consumer access value added fresh produce.