Tag: Senior Director

Business, Technology

Huawei Joins MANRS to Boost Global Internet Security

Sep 18, 2021 by Rekha Nair 0 Comments #Andrei Robachevsky, #Data Communication Product Line, #Hank Chen, #Huawei, #President of Router Domain, #Senior Director, #Technology Programs for the ISOC

Geneva, Switzerland: Huawei became a founding member of the Equipment Vendor Program (EVP) of the Mutually Agreed Norms for Routing Security (MANRS), in an effort to actively improve global Internet security.

MANRS is a global initiative fostered by the Internet Society (ISOC). It aims to provide crucial fixes to reduce the most common routing threats, such as Internet route hijacking, route leakage, and address spoofing through cooperation among carriers, IXPs, CDN & cloud providers, equipment vendors, and policy decision makers. Ultimately, it aims to improve Internet security and resilience. The MANRS EVP is a new program for equipment vendors, following the Network Operator Program, IXP Program, and CDN and Cloud Program.

“Huawei, a worldwide leader in network equipment, is leading by example through their active contributions to the new MANRS Equipment Vendor Program,” said Andrei Robachevsky, Senior Director, Technology Programs for the ISOC. “Along with other founding participants in the program, Huawei’s involvement shows the importance network equipment vendors have in Internet routing security, and we hope it will motivate more members of the Internet infrastructure community to continue to make advancements to a more secure Internet for everyone.”

“Routing security is crucial to Internet security, and that includes network devices (e.g., routers and IXP switches), the foundation of the Internet,” said Hank Chen, President of Router Domain, Data Communication Product Line, Huawei. “Over the years, Huawei has dedicated itself to building secure and reliable network devices and has extensive capabilities and experience in the field,” he added. He also stated that Huawei was honored to join MANRS as an active contributor to Internet security.

In the future, Huawei will continue to make efforts to ensure the openness, security, and stability of the Internet, and work with industry partners to promote the prosperity of the global Internet.

gaming

Mirabai Chanu Sees The Possibilities Of Lifting Up The Community, The Country And Inspiring The Nation

Aug 14, 2021 by Rekha Nair 0 Comments #brand adidas, #India, #Mirabai Chanu, #Senior Director, #Sunil Gupta, #the Indian weightlifter

New Delhi: With her latest win, Mirabai Chanu, the Indian weightlifter has left everyone astounded and proud. She has emerged as an inspiration and the motivation to be in sport for thousands of women across the nation.

Her exceptional win depicts her belief in rebellious optimism and seeing possibilities of not just being a weightlifter but also uplifting her community through the power of sport. And with this spirit of rebelliousness, she has created a ripple which has inspired women to not shy away from weightlifting. The world has always associated weightlifting as a sport for men, where women do not belong, despite the norm, Mirabai chose what she felt was her strength and passion and took it as a challenge and saw the possibilities of breaking this norm and so-called bias.

During her visit to the adidas store at The Promenade Mall in Vasant Kunj, Mirabai met young girls from the weightlifting community in Delhi, and spent time hearing out their aspirations, the challenges they face and what inspired them to take up weightlifting as a sport. She concluded the conversation by motivating the young girls by sharing her journey and experiences including many high and lows.

At the adidas store, Mirabai Chanu said, “My journey from a remote village to representing our country at an international sporting event, clearly showcases that sport doesn’t care about gender or stereotypes. In our society, weightlifting has always been perceived as a male dominated sport, it took a lot of courage and hard work to break such stereotypes. I want women to dream and believe in themselves to be able to see possibilities”.

On Mirabai’s recent victory, Sunil Gupta, Senior Director, brand adidas, India said, “We are extremely proud of Mirabai’s success, and it gives us immense pleasure to be a part of her incredible journey. Our aim is to enable all athletes including our partners to achieve their “impossible”by providing them with the best products in training and competition. I hope her success inspires young girls to believe in their dreams and see possibilities of fulfilling them.”

With her recent win, Mirabai has become the flagbearer of making the impossible possible for young girls and women across the country, inspiring them to be fearless and take to sport.

Business World

IndiVillage Foundation and NextGen Healthcare Launch Mentoring Initiative for Rural Women Professionals

May 8, 2021 by Neel Achary 0 Comments #Head-Impact at IndiVillage, #Human Resources at NextGen Healthcare, #IndiVillage Foundation, #Senior Director, #Shreya Sinha, #Yasmeen Shaikh

Bangalore, 08 May 2021: IndiVillage Foundation has partnered with NextGen Healthcare, a leading provider of ambulatory-focused technology solutions, on a mentoring initiative for women.

Titled “Real Women – Real Stories”, this first-of-its-kind initiative is part of IndiVillage Foundation’s #she4she mentorship program, where women are empowered by mentoring from other women. The unique program format pairs urban women mentors with rural women in formal employment looking for guidance in personal and professional development. Twenty women employees from IndiVillage’s Yemmiganur and Raichur locations will receive context-based mentorship from 20 NextGen Healthcare mentors. The program, which began in February 2021, is also supported by dedicated program managers from the IndiVillage Foundation and NextGen Healthcare.

Shreya Sinha_IndiVillage_Head Impact

Speaking about the initiative, Shreya Sinha, Head-Impact at IndiVillage, said, “The IndiVillage Foundation centres its work on uplifting rural India through targeted interventions in education, better livelihoods, and gender empowerment. We have always championed the potential of rural talent and are committed to bridging the gap between urban and rural talent. As the first such initiative under our #she4she brand, we are excited to see our talent develop with the valuable guidance of experienced mentors from NextGen Healthcare. NextGen Healthcare is a pioneering organization and places community outreach and diversity at the heart of its business operations. Offering rural women, the opportunity for professional and personal development is a privilege, and we are proud to be at the helm of this movement.”

IndiVillage Foundation is the non-profit arm of IndiVillage, a social enterprise focused on impact sourcing to deliver world-class BPO and ITeS solutions.

Real Women-Real Stories includes 20 mentoring sessions delivered over six months. The mentoring journey began with a readiness assessment. It will now focus on goal-setting, followed by a systematic review process before distilling learning outcomes and creating a career roadmap. For NextGen Healthcare, where diversity and inclusion are central to their community efforts, the partnership is an exciting opportunity to make a difference.

Yasmeen Shaikh, Senior Director, Human Resources at NextGen Healthcare in India, leads the partnership for NextGen Healthcare. Commenting on the initiative, she said, “Community impact is a key focus area for all of our outreach programs. Our employees are excited to volunteer for opportunities, and our work with a wide range of institutions reflects this drive. This innovative mentoring program allows us to directly impact the development of rural India by helping women in their professional and personal growth. It is also a great platform to infuse growth and change the world for the better. In the current remote work environment, we appreciate this opportunity to partner with IndiVillage where we can continue our CSR initiatives and support the community through a virtual environment.”

The program uses a wide range of technologies to deliver learning sessions ensuring that the sessions are structured, immersive, and efficient. The partnership marks yet another step in IndiVillage’s journey to improve the lives of India’s rural populace through access to skilled and organized employment with development opportunities.

Business World, News

LCR Capital Partners Deepens Financial Capability by Hiring Shilpa Menon as Senior Director in India

May 7, 2021 by Rekha Nair 0 Comments #Founder and Executive Chairman of LCR, #Senior Director, #Shilpa Menon, #Suresh Rajan

India – LCR Capital Partners is excited to announce Shilpa Menon, CFA, has joined as Senior Director for India. Shilpa brings over a decade of financial services experience and will be responsible for leading LCR’s shift from focusing on selling EB-5 projects to being an advisor to High Net Worth families looking to move, expand or invest overseas.

Shilpa joins LCR from Avendus Wealth Management, where she served as Vice President of Products and Advisory. There, she was in charge of offshore solutions for HNWIs and worked with international stakeholders to launch the firm’s first-ever line of global investment products. With a passion for well produced content, she brings a consultant’s approach to financial services and an eye for innovation.

“I’m extremely delighted to now be part of LCR’s high-performance team,” Shilpa said. “LCR paved the way for U.S. immigration products in India when nobody was yet talking about them.”

“In my opinion, it is LCR’s deep expertise in what they do – their laser sharp focus on client experience and unbiased advice to prospects and clients – that makes them stand out in the industry. I also love their entrepreneurial approach. In the last 18 months they have launched products for new geographies like Portugal and Grenada, and brought in partners to provide US loans to Indian nationals that move to America.”

Having worked in investment banking at Nomura, Shilpa understands the complexity of global transactions. There she worked across Asia supporting Financial Sponsors, or private equity firms, and gained exposure on how they differentiate their alternative investment products and services.

“The EB-5 industry is changing. Clients expect their financial partners to provide more than a single solution. When an individual or a family decides to move to the United States, they want a partner they can trust to help them through the whole transition. They want someone that can explain the financial details and make recommendations to make the move easier ,” said Suresh Rajan, Founder and Executive Chairman of LCR.

Having partnered with LCR over the last two years, Shilpa knows members of the LCR team. She is now responsible for LCR’s growth in India, including expanding and managing LCR’s channel partnerships and deepening LCR’s engagement with existing clients and prospects in the region, reporting to Sherman Baldwin, the global CEO.

Health

Radixact X9 TomoTherapy, Revolutionizing Treatment for Cancer patients

Apr 6, 2021 by Neel Achary 0 Comments #Dr. Dinesh Singh, #Radiation Oncology, #Senior Director

Vaishali, April 06, 2021: The Department of Radiation Oncology at Max Institute of Cancer Care (MICC), Vaishali, today launched the latest Radixact X9 TomoTherapy, a significantly advanced, next generation radiation therapy treatment for cancer patients. This groundbreaking, cutting-edge technique destroys or reduces tumours by combining the precision of intensity-modulated radiation therapy and image guided scan.

Gracing the event with their presence were Mr. Abhay Soi – Chairman& Managing Director, Max Healthcare; Dr Harit Chaturvedi – Chairman, Max Institute of Cancer Care; Col. Harinder Singh Chehal – Sr. Director & COO – Cluster II, Max Healthcare; Dr Gaurav Aggarwal – VP Operations, Max Hospital Vaishali; and senior oncologists.

Speaking on the occasion, Dr. Gaurav Aggarwal, VP Operations, Max Hospital Vaishali, “With the launch of this advanced therapy we want to reiterate our commitment towards cancer treatment and the welfare of cancer patients. With this new technique, the Department of Radiation Oncology at MICC Vaishali has added another milestone in its journey towards providing best-in-class healthcare services in the field of oncology to the patients. MICC Vaishali now has a complete spectrum of eco-systems to treat cancer patients. The eco-system at MICC, Vaishali has been prepared such that it facilitates the introduction and implementation of new technology perfectly. With a dedicated team of more than 50 super specialists for treating specific organs of the body, MICC Vaishali has trust of 21,000 cancer patients till date and has more than 200 dedicated cancer beds.It also has with six modular OTs, latest PET Scan machine, 23 OPD Chambers for Oncology dedicated to specialized consultations, 32 bed Chemo Daycare centres and a bone marrow transplant unit. A dedicated wing for women offers specialised care for women centric cancers.”
Radixact X9 TomoTherapy, Revolutionizing Treatment for Cancer patients

Commenting on the therapy, Dr Dinesh Singh, Senior Director, Radiation Oncology (Breast & Gynae) said, “TomoTherapy is the next generation advanced Radiation Therapy equipment capable of delivering very precise radiation in very challenging cancer cases. Some cases include the growth of cancer in sensitive areas like the brain or close to the eye, prostate cancer which is situated between bladder and rectum and changes in position according to the filling and emptying of these organs; breast cancer where we have to treat breast and chest wall but save the underlying heart and lungs etc. TomoTherapy is also helpful in cases in which the patients have received radiation earlier, and cancer has come back and hence they require re-radiation. “

Dr Gagan Saini, ClinicalAdministrator and Director, Radiation Oncology (Head & Neck, Urological oncology and Neuro Oncology) added, “Radixact Tomotherapy brings extreme precision to our radiation practice. This technology not only allows us to perform high definition of IGRT but also enables monitoring of the changes in a tumour on a day-to-day basis.”

Business World, News

Mango announces actress Vaani Kapoor as its first brand ambassador for India

Mar 20, 2021 by Rekha Nair 0 Comments #Bollywood actor, #Myntra, #Senior Director, #Vaani Kapoor, #Vishal Anand

Bengaluru: Spanish fashion brand, Mango, along with its franchise partner, Myntra, announces its association with Bollywood sensation, Vaani Kapoor, as its first brand ambassador in the country. The actress’ first campaign with the brand for their spring-summer collection will set the stage for the brand to further strengthen its leadership position in the massive and rapidly evolving fashion market in India.

Vaani has made her mark as a talented actress, with her stunning performances in Bollywood.With an excitingline-up of upcoming films, the actress is sure to leave a mark in the minds of the audiences. This, coupled with her natural flair for fashion, will not only bring Mango’s trendy and edgy collection to the fore but also amplify the brand’s efforts to strike a chord with customers from every pocket in the country.

As part of this association, Myntra and Mango are launching their first campaign on March 19, across digital and social mediums, with the actress, highlighting the new season collection, centered on the theme- ‘Happy and I know it’.. The video campaign epitomizes the woman of today, who is confident and happy with herself. Thespring-summer 21’ collection, available on Myntra, and Mango stores, is designed to exemplify this attitude and resonate with women, who believe that fashion can be powerful, yet comfortable.

About the film:

The campaign ‘Happy And I Know It’, is a 48-second film that captivates the viewers with a delightful slice of life sequence,where the protagonist, Vaani, is alone and at her blissful best, trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake. She exudes style with elegance, capturing what the brand and the new collection embodies, exquisitely.

Link to the film: https://www.youtube.com/watch?v=c0IN5N0I1G8

Speaking on the occasion, Bollywood actor, Vaani Kapoor, said, “I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand’s endeavor to strike a chord with customers from every pocket in the country.”

Speaking about the association, Vishal Anand, Senior Director, Myntra said, “As Mango India’s franchise partner, we are delighted to announce the brand’s association with Vaani, a very talented actor and a style icon herself. Her persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers, and we are confident that Mango’s association with Vaani is going to drive this goal very effectively. The new spring-summer-21 campaign is set to enamor the audience, where Vaani brings the new collection to life, with a dash of elegance and sophistication.”

Vaani has a dedicated group of social media followers, and will play a key role in engaging the audience and rousing their interest in Mango at scale.

Business World, News

Alia Bhatt’s New Mantra in Life Is To ‘Take It Light’ With Cadbury Perk

Mar 6, 2021 by Rekha Nair 0 Comments #Anil Viswanathan, #Chief Creative Officer, #Insights and Analytics, #Marketing (Chocolates), #Mondelez India, #Ogilvy India, #Senior Director, #Sukesh Nayak

INDIA  – Cadbury Perk, one of Mondelez India’s iconic and fun brands, is all set to launch yet another jocular campaign with Bollywood Actress Alia Bhatt. Through a delightful digital film featuring the youth icon, Cadbury Perk is encouraging consumers to face life’s twist and turns, with a light attitude – manifesting the message ‘Take It Light’.

Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India, said, “Cadbury Perk has been rooted in the youth culture, since its inception almost 25 years ago, owing to its fun persona and relevant messaging – we propagated the message of ‘Masti’ from 2015 which resonated well and helped establish Perk as a fun brand. This time, we wanted to be rooted in the product and reinforce the delightfully light eat-experience of Perk. Today’s youth believe in facing life’s stresses with lightness. Our launch film and tagline ‘Perk khao, Light ho jao’ attempts to land the message that Perk is THE light chocolate, in a fun manner, through the route of levitation. In the past, we have had lively and high-spirited personalities to cater to the youth cosmos like Preity Zinta, Genelia D’souza and Ananya Panday who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. With Alia Bhatt back on-board as the face of the brand, we are positive that she will bring the ‘Take It Light’ proposition to life effortlessly with her bubbly persona and strong youth connect.”

Brand Ambassador, Alia Bhatt, said, “Super thrilled to be back with brand Cadbury Perk – one of my favourite chocolate brands. A brand that is fun and easy-going, Cadbury Perk reflects my own playful personality and mantra in life – to ‘Take It Light’! The entire experience from the shoot to all the intrigue we created pre-launch was fun too.”

The new campaign is supported by a captivating digital film: Udd Gaye, starring Alia Bhatt and Pavail Gulati. The film begins with a very blissful setting of a wedding mandap where Alia and Pavail aka the groom, are seen performing the ‘Jaimala’/garland ceremony where Pavail’s friends lift him on their shoulders as a ritual while making it a challenge for Alia to reach him. Being her bubbly self, Alia embraces the challenge, takes a bit of the light and crunchy Cadbury Perk levitating herself off the ground and puts the garland around his neck exhibiting the message of ‘Perk khao, light ho jao’.

Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “This is a super fun idea on lightness, executing this was truly a ball. Working with Alia, Pavail and Bob was just lots of masti. I believe, the social surround around the idea and the film will beautifully bring the core idea to life – Perk khao, light ho jao.”

To bring alive the launch of the digital film, the stage was first set by building intrigue around Alia Bhatt’s association through impactful social media and influencer engagement, followed by unveiling the film poster showcase, leading to the final launch of the digital film.

Link to the Digital Film: https://youtu.be/ezyzON3q7Mo

Business World

Adidas launches Watch Us Move – a campaign to celebrate womanhood

Mar 5, 2021 by Neel Achary 0 Comments #Adidas, #brand adidas, #India, #Senior Director, #Sunil Gupta

New Delhi: In its commitment to creating an inclusive space in society for women, global sportswear giant – adidas, has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

Through this campaign, adidas reaffirms its belief that just like in sport where body types don’t matter, our society is rising above caring for beauty standards. As per adidas, what is important is that we unbiasedly care about our ambitions, hard work, stamina, willpower, and everything that comes from within. Sport is beyond caste, socio-economic status, physical and psychological barriers. Through ‘Watch Us Move’, the brand celebrates the positive movement of women who are spreading an infectious aura of rebellious optimism.

The launch of the campaign saw Manushi Chhillar, Dipika Pallikal & Nikhat Zareen coming together to narrate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.

Watch Us Move - Manushi Chhillar

Present at the launch, Sunil Gupta, Senior Director, brand adidas, India said: “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look and who to be. With the launch of “Watch Us Move”, adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.

Speaking at the launch, Manushi Chhillar, Miss World 2017, said, “I am delighted to be a part of adidas’ powerful roster of women athletes who are super inspirational. ‘Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape and form. Through this platform, I’d like to say we are ready to MOVE and now, more so than ever, it’s time for the world to ‘WATCH US MOVE’.”

Adding to this, Deepika Pallikal, Indian Squash Player, said, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall well being.”

As part of the campaign, adidas is pushing boundaries to release product innovations that reflect women’s needs to access possibilities in sport and herself throughout the year. The campaign is timed with the arrival of adidas’ most supportive activewear range – Formotion – a collection that has been developed by an all-female design team to deliver maximum support, whilst offering a comfortable fit that works seamlessly with the body in motion. Formotion is a celebration of freedom and expression through movement and inclusivity for all women.

Health, News

Hi-tech intervention cures young bank officer suffering from brain tumor

Jan 28, 2021 by Rekha Nair 0 Comments #Dr VK Jain, #Max Hospital, #Neurosurgery, #Saket, #Senior Director

New Delhi: Mr Sharma, a young bank employee was successfully cured, after being diagnosed with a benign (non-cancerous) tumor in his brain with the assistance of advanced microsurgical procedure at Max Hospital Saket. The patient who used to have intense and frequent headaches suddenly lost the ability to speak and got bed ridden due to weakness in his right side of the body.

Assuming this to be a general weakness and would go away with some medications had delayed the diagnosis for almost 15 days. Upon consultation at Max Hospital, Saket, where the MRI of the brain revealed a benign tumor, he and his family were left in utter shock and horrified about the condition.

While a common myth persists in the minds that any surgical procedure of the brain mostly leaves people with permanent paralysis or in a vegetative state. He and his family were counselled about the latest minimally invasive intervention procedures and hi-tech equipment, which has zero risk and are highly safe procedures.

“Our team decided to perform a microsurgical intervention making use of the navigation technique for precisely targeting the tumor. With latest advancements made in the field of neurosurgery and interventions in the recent decades, surgeries have become completely safer and risk-free. The patient successfully underwent the procedure and made a swift recovery. He was completely cured and did not have any complications as noted before the surgery. Since the procedure was done in a minimally invasive manner, the functional and aesthetic outcomes were preserved.” Said Dr VK Jain, Senior Director, Neurosurgery, Max Hospital, Saket.

Within a span of one month, Mr Sharma had joined back to his bank job and feels better as earlier. Latest generation MRI scans have the potential to accurately position the site of tumor in the brain. Further with the assistance of Functional MRI(f-MRI) even the functional areas of the brain can be traced with accuracy without affecting the adjoining healthy cells.

“I would suggest to the public to not hesitate in getting the surgery done for a brain tumor from a well-established neurosurgical centre. Since delay in each and every second damages the brain cells and can potentially lead to paralysis or even mortality in the worst case.” Added Dr Jain

Brain tumour is the tenth leading cause of morbidity in India. The incidence of this deadly disease is rising and different kinds of tumours manifest at different age groups. As per the GLOBOCAN 2018 report, issued by the International Association of Cancer Registries (IARC) associated with the World Health Organization (WHO), in India over 28,000 cases of new brain tumour cases were reported annually.  Around 24,000 patients lost their lives battling this neurological ailment.

Although the prognosis of highly malignant tumors (cancerous) are not good, but with advancements in surgery, radiotherapy and chemotherapy, many patients make exceptionally good recovery.

Business World, News

Mondelez India Launches ‘Cadbury Dairy Milk Silk Mousse’ The Richest Tasting Silk Ever, With A First Of Its Kind Indulgent Experience

Jan 16, 2021 by Rekha Nair 0 Comments ##ScoopIntoChocolateHeaven, #Anil Viswanathan, #Insights and Analytics, #Marketing (Chocolates), #Mondelez India, #Senior Director

INDIA: Mondelez India, the makers and bakers of some of the country’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc.,  announced the launch of yet another unique product innovation under its premium chocolate segment, Cadbury Dairy Milk Silk Mousse, kick-starting the New Year on a premium chocolatey note. This latest entrant from the house of Cadbury Dairy Milk Silk offers a decadent combination of light, micro-aerated mousse filling inside a smooth and creamy Cadbury Dairy Milk Silk chocolate bar, which is sure to take over the consumer palate, with the first of its kind luxurious taste experience for their moments of self-indulgence.

Commenting on this new launch Anil Viswanathan, Senior Director, Marketing (chocolates), Insights and Analytics, Mondelez India, said, “With new product innovation as one of the cornerstone of our growth strategy, Cadbury Dairy Milk Silk has always stood for the best taste of chocolate in the country, pioneering an assortment of first of its kind experiences for the consumers. With its light texture of the mousse centre filling whisked to perfection, Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight our consumers who are always on the lookout for unique and innovative experiences. We believe that this innovation created in line with our efforts to redefine the chocolate eating experience will help us further capitalize on the premium segment as we expand our snacking footprint in the country.’’

After fortifying its premium chocolate credential with an array of successful launches like India’s first ‘center-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello, India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, global innovation bundles like Cadbury Dairy Milk Marvellous Creations, and the most recent unique eat experiences like Cadbury Dark Milk, Cadbury Dairy Milk Silk Oreo & Cadbury Dairy Milk Silk Oreo Red Velvet, Cadbury Dairy Milk Silk Mousse further takes the brand’s innovation prowess a notch higher rooted in deep consumer insights and global expertise in chocolate.

With deliciousness in every scoop, Cadbury Dairy Milk Silk Mousse is crafted using Micro Aeration technology. The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign #ScoopIntoChocolateHeaven at the back of a film on TV & digital platforms, social media influencer strategy, impactful in-store visibility, on-ground & outdoor activation. Priced at Rs. 80 and Rs. 175, Cadbury Dairy Milk Silk Mousse is all set to give chocolate lovers an eat experience full of indulgence unlike any they’ve tasted before!