Tag: Vishal Anand

Business World, News

Mango announces actress Vaani Kapoor as its first brand ambassador for India

Mar 20, 2021 by Rekha Nair 0 Comments #Bollywood actor, #Myntra, #Senior Director, #Vaani Kapoor, #Vishal Anand

Bengaluru: Spanish fashion brand, Mango, along with its franchise partner, Myntra, announces its association with Bollywood sensation, Vaani Kapoor, as its first brand ambassador in the country. The actress’ first campaign with the brand for their spring-summer collection will set the stage for the brand to further strengthen its leadership position in the massive and rapidly evolving fashion market in India.

Vaani has made her mark as a talented actress, with her stunning performances in Bollywood.With an excitingline-up of upcoming films, the actress is sure to leave a mark in the minds of the audiences. This, coupled with her natural flair for fashion, will not only bring Mango’s trendy and edgy collection to the fore but also amplify the brand’s efforts to strike a chord with customers from every pocket in the country.

As part of this association, Myntra and Mango are launching their first campaign on March 19, across digital and social mediums, with the actress, highlighting the new season collection, centered on the theme- ‘Happy and I know it’.. The video campaign epitomizes the woman of today, who is confident and happy with herself. Thespring-summer 21’ collection, available on Myntra, and Mango stores, is designed to exemplify this attitude and resonate with women, who believe that fashion can be powerful, yet comfortable.

About the film:

The campaign ‘Happy And I Know It’, is a 48-second film that captivates the viewers with a delightful slice of life sequence,where the protagonist, Vaani, is alone and at her blissful best, trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake. She exudes style with elegance, capturing what the brand and the new collection embodies, exquisitely.

Link to the film: https://www.youtube.com/watch?v=c0IN5N0I1G8

Speaking on the occasion, Bollywood actor, Vaani Kapoor, said, “I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand’s endeavor to strike a chord with customers from every pocket in the country.”

Speaking about the association, Vishal Anand, Senior Director, Myntra said, “As Mango India’s franchise partner, we are delighted to announce the brand’s association with Vaani, a very talented actor and a style icon herself. Her persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers, and we are confident that Mango’s association with Vaani is going to drive this goal very effectively. The new spring-summer-21 campaign is set to enamor the audience, where Vaani brings the new collection to life, with a dash of elegance and sophistication.”

Vaani has a dedicated group of social media followers, and will play a key role in engaging the audience and rousing their interest in Mango at scale.

Business World

Mango accelerates its expansion in India with Myntra; launches 10 new retail outlets

Sep 29, 2020 by Gouri Achary 0 Comments #Mango, #Myntra, #Vishal Anand

Mango continues its expansion in the Indian market and its franchise partner, Myntra (in the wholesale space), along with its retail partners, will open 10 new retail outlets before the year-end. The first opening will take place in early October in the Infinity Mall shopping centre in Mumbai, while the other openings will be in iconic department stores located in the cities of Ahmedabad, Jaipur and Delhi, at Kapsons department stores in the city of Chandigarh and Ludhiana, along with standalone stores in the cities of Hyderabad, Surat and Lucknow. Mango will have 29 stores in India, making it the country with the second-highest number of stores in Asia.

Mango’s partnership with Myntra began in 2014, the year Myntra helped accelerate Mango’s online business in India, where it is one of the leading fashion and lifestyle destinations. Following successful results, in 2017 a new agreement was signed through which Myntra also assisted in facilitating the expansion of the brand’s stores in India, aimed at rolling out an omnichannel business strategy in the country.

Daniel López, Mango’s Director of Expansion and Franchises, says: “It is excellent news that the expansion plan we announced in 2017 is being implemented successfully. Myntra is an ideal partner for us since it has the capacity and the expertise to develop an excellent omnichannel strategy in India, one of the markets with the greatest potential in the world. I am convinced that we will continue to grow in India working alongside Myntra in the coming years”.

Vishal Anand, Senior Director and Head of Offline, Myntra says, “At Myntra, technology has been key in enabling us to offer a world-class experience to our consumers. Our strategic partnership with Mango has given impetus to our efforts for the brand on the back of omnichannel technology. Mango’s expanding presence in India will give us additional opportunities for collaboration and delivering fashion to customers across the nation.”

Mango is very well established in Asia, with a presence in close to 200 stores in 15 markets, including China, Taiwan, Singapore, Hong Kong, Vietnam, Indonesia, the Philippines and, since 2020, the Maldives.