Tag: Myntra

News

Priyanka Chopra Jonas’ Favourite Max Factor Introduces its Breakthrough Makeup Portfolio to the Indian Market

Jul 15, 2024 by Mansi Praharaj 0 Comments #Amazon, #Boddess, #Chief Business Officer, #color cosmetics, #Colour Elixir Velvet Matte Lipstick, #Coty Inc (NYSE: COTY) (PARIS: COTY) (“Coty” or the “Company”), #Coty Southeast Asia and India, #Facefinity All Day Flawless Foundation, #Facefinity Compact Foundation, #fragrance, #House of Beauty, #Kristina Strunz, #Managing Director, #Masterpiece 2 in 1 Lash Wow Mascara, #Max Factor, #Max Factor in India, #Max Factor’s global bestsellers, #Myntra, #Priyanka Chopra-Jonas, #Sanjali Giri, #Shoppers Stop, #skin and body care, #store chain, #Tata Cliq, #The Global Bestseller Collection

Coty accelerates footprint in India with the launch of Max Factor, partnering with House of Beauty to provide unparalleled access to Max Factor’s global bestsellers

Max Factor - Priyanka

Mumbai, 15th July 2024: Coty Inc (NYSE: COTY) (PARIS: COTY) (“Coty” or the “Company”), one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, skin and body care, is pleased to announce the launch of Max Factor in India. In partnership with specialty beauty retailer House of Beauty and featuring global superstar Priyanka Chopra Jonas as the brand’s Global Ambassador, Max Factor will be unveiling its complete range of global bestsellers in India for the very first time, marking another exciting milestone in this dynamic market.

Known as the original Hollywood makeup brand, Max Factor is celebrated for its rich heritage of innovation. Max Factor has led makeup artistry for over a century with the introduction of iconic cosmetic innovations such as the first ever makeup for film, the debut of concealer sticks, the first wand mascara, and the original lip pomade, now known as lip gloss. This legacy of setting benchmarks in makeup technology continues to define Max Factor’s contemporary offerings, influencing industry trends and captivating makeup artists and beauty enthusiasts worldwide.

“Max Factor is entering a new era of exciting growth in India,” announces Kristina Strunz, Managing Director, Coty Southeast Asia and India. “We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers. This launch signifies our long-term commitment to not only strengthening Max Factor’s global presence but also to providing exceptional beauty experiences to consumers worldwide.”

“We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” says Sanjali Giri, Chief Business Officer, House of Beauty. “Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”

As part of its expansion, Max Factor is introducing its award-winning global bestsellers such as the Facefinity All Day Flawless Foundation with Climate Proof Protection; Masterpiece 2 in 1 Lash Wow Mascara with a twistable wand for customized lash looks; and the cult classic Colour Elixir Lipsticks. These products are already available on leading e-commerce platforms such as Amazon, Myntra, Boddess, and Tata Cliq, and have made their debut in brick-and-mortar stores in the country through its partnership with the leading department store chain, Shoppers Stop. Additionally, the brand will be available at all key beauty retailers in the coming year, ensuring broader accessibility and reach.

The Global Bestseller Collection

Facefinity All Day Flawless Foundation

Facefinity All Day Flawless Foundation: Offers a radiant, airbrushed finish with waterproof, heatproof and humidity-resistant features, ideal for the Indian climate. This foundation, complete with SPF20, also shields against blue light and pollution. Its lightweight and breathable vegan formula combines a primer, concealer and foundation for up to 30 hours of wear.

Masterpiece 2 in 1 Lash Wow Mascara

Masterpiece 2 in 1 Lash Wow Mascara: Features a twistable brush for customized lash volume and length. Its easy-to-use design ensures flake-free, clump-free and mess-free application, reaching the innermost lashes effortlessly. The formula is enriched with vitamin E, in a vegan, water resistant formula, suitable for sensitive eyes. Choose between two looks: lengthened for separation, or volumized for a lift – pick your wow effect!

Facefinity compact foundations

Facefinity Compact Foundation: Delivers flawless coverage with the convenience of a powder. This vegan formula, infused with SPF 20, offers all-day hydration and a lightweight feel, perfect for touch-ups on the go. Experience the perfect balance of coverage and comfort with Facefinity Compact Foundation.

Colour Elixir Velvet Matte Lipstick

Colour Elixir Velvet Matte Lipstick: This full-colour kiss-proof lipstick range delivers intense colour and a satin- matte finish while keeping lips moisturised. Available in 9 shades, the formula is enriched with emollients, antioxidants, and Vitamin E.

About Max Factor:

One of the world’s pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood’s Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day. Today, Max Factor continues to help people everywhere maximise their unique potential by putting its expertise into their hands. Creating easy-to-apply, inspiring products with good-for-you skincare ingredients, our core belief is that you should never settle for anything less than your best self.

Business

From E-commerce to Gaming: Seven Brands Utilizing AI Advancements

Jun 28, 2024 by Sujata Muguda 0 Comments #Amazon, #Artificial intelligence, #E-commerce to Gaming, #India's top fashion e-commerce portal, #MakeMyTrip, #Myntra, #Seven Brands Utilizing AI Advancements, #Zomato

Artificial Intelligence (AI) has become an integral part of various industries, revolutionizing the way businesses operate. In India, several brands have embraced AI advancements and integrated them into their core strategies. From e-commerce to travel, lockscreen personalization to fashion, and entertainment to gaming, these brands are leveraging AI to enhance user experiences and drive innovation. We will explore the top seven brands in India that are using AI advancements to their core. Let’s dive in!

Amazon (AI for Enhanced E-Commerce) – As a global giant, Amazon is leading the way in integrating AI into its operations in India. Their AI systems optimize delivery routes, provide personalized search results, and offer product suggestions based on user behaviour. This not only improves operational efficiency but also enhances the customer experience, making online shopping convenient and tailored.

MakeMyTrip (Intelligent Travel Planning with AI) – MakeMyTrip has simplified travel planning by leveraging AI technology. Their AI algorithms analyse vast amounts of data, including travel trends, weather patterns, and user preferences, to forecast changes in airfare and hotel prices. Based on this analysis, MakeMyTrip suggests customized itineraries, allowing travellers to maximize the value of their trips and make well-informed decisions.

Glance (Lock Screen Personalization with AI) – Glance takes a unique approach to smartphone AI integration by personalizing and recommending content on the lock screen. Using AI, Glance recognizes user preferences and displays breaking news updates, sports scores, weather alerts, entertainment and business news right on the lockscreen. This innovative approach keeps users engaged and informed without the need to unlock their phones or download multiple apps, providing a seamless experience.

Myntra (Fashion Experience Tailored by AI) – Myntra, India’s top fashion e-commerce portal, utilizes AI to enhance the shopping experience. AI-powered virtual try-on tools and size recommendations help users find the perfect fit without visiting a physical store. Moreover, Myntra’s AI creates customized fashion feeds based on user behaviour and past purchases, speeding up and improving the online shopping process.

Instagram – Instagram uses AI to improve users’ entertainment experiences by providing personalized content. AI algorithms analyse user interactions and recommend posts, stories, and reels that match their interests. This AI-driven approach keeps users engaged and entertained, ensuring they discover content that resonates with them.

Nostra (AI led Gaming on Lock Screen): Nostra is at the forefront of AI-powered gaming experiences in India and Southeast Asia. They personalize and recommend games basis the users’ patterns and engagement level. Users can also create gaming content live through AI powered integration within Android games and share directly on their social channels sharing their achievements and learning with their community.

Zomato (AI for Enhanced Food Delivery) – Zomato, a leading food delivery platform in India, incorporates AI to enhance its services. AI algorithms analyse user preferences, order history, and restaurant data to provide personalized recommendations, making the food delivery experience more convenient and tailored. AI also helps optimize delivery routes, ensuring prompt and efficient deliveries.

‘bebe’ offers its master distribution rights in India to Myntra
Business

‘bebe’ offers its master distribution rights in India to Myntra

Jun 1, 2022 by Agency 0 Comments #bebe, #master distribution rights, #Myntra

Myntra JabongPvt. Ltd., a wholesale entity (‘Myntra’) has been granted the master distribution and management rights for iconic global women’s fashion brand, bebe, further augmenting its international licensed brands portfolio. As a part of the licensing agreement, Myntra will assist bebe with wholesale distribution through a network of independent third-party franchise partners and distributors. The San Francisco based fashion marquee brand, will cater to the mass premium segment and is set to offer an extensive range of apparel across categories for women in India, particularly targeting the urban and fashion forward cohort, spread across the country’s metros and tier 1 cities.

Founded in 1976, the brand was quick to establish itself as one of the iconic and must-have fashion brands for women in the US, before expanding its presence to a dozen other countries. The brand’s cult-classic rhinestone t-shirt with the word, ‘bebe’ on it, along with over 40 years of market presence, has consolidated bebe as one of the most desirable fashion brands available for women.

Luxurious and upscale, bebe largely appeals to the contemporary consumer who is knowledgeable and passionate about fashion, especially those seeking out flirty dresses, bodycon styles, and sophisticated separates that are trendy. The brand caters to the modern aspirational women, who wish to be glamourous and bold in their fashion choices, while also expressing their individuality through fashion. bebe will offer Tops/T-shirts, Dresses and Jeans, appealing mostly to those in the age group of 25-35.

The association with Myntra enables bebe to eventually tap the vast Indian market by allowing Myntra to distribute its products on a wholesale basis, helping the brand establish a strong customer base through independent third-party franchise partners and distributors.
Commenting on the launch of bebe, Manohar Kamath, CXO and Chief – House of Brands, Flipkart Group said, “bebe, is an iconic brand with a rich legacy of shaping the fashion choices of millions of women globally and makes for a significant addition to our licensed brands portfolio. This association will eventually help bebe to establish a customer base in India.”
On their association with Myntra, Owner and COO Ralph Gindi,Bluestar Alliance stated, “We are excited to be associated with Myntra. We’re looking forward to working together to reach the bebe shopper in this exciting market.”

Business

Present your dear one the red collection of Rangriti on this Christmas

Dec 24, 2021 by Gouri Achary 0 Comments #Ajio, #Amazon, #Flipkart, #Myntra, #Nykaa Fashion, #Rangriti’s Collection, #red collection of Rangriti, #Siddharath Bindra, #Snapdeal, #Tata Cliq

Christmas Collection by Rangriti (4)

As Christmas is around the corner and the festivity is on triumph. All are set to enjoy the moment with decorating the Christmas tree and also the street to our surroundings. Apart from these, If you are searching for something special to present the Christmas Gifts to your dear one then certainly you should give a look at these Rangriti’s Collection. This collection features fresh unique colours that will instantly brighten up your wardrobe.

The collections brought for you by the Rangriti are impressive and attractive with their looks and making. Each piece is comfortable to wear and lends an opulent look making them a must-have for any wardrobe. Rangriti is launching a special red collection at Christmas. Rangriti is also offering varied product categories like Indie Tops, Kurtas, Palazzos, Slim Pants, dresses, a wide range of jackets, coats, stoles, and woollen suit sets.

Siddharath Bindra MD Rangriti says No matter how many clothes a woman has in her wardrobe, they are never enough. So gift her a colourful surprise this Christmas with Rangriti’s collection. Rangriti offers stylish clothes for various occasions and this Christmas the collection is something every customer will want in their wardrobe.”

Available At –All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio, Tata Cliq, Nykaa Fashion, Snapdeal

Winter Collection by Rangriti (12) (1)
Business

Spruce up your wardrobe this winter with the collection from Rangriti

Dec 13, 2021 by Gouri Achary 0 Comments #Ajio, #Amazon, #Flipkart, #Myntra, #Nykaa Fashion, #Siddharath Bindra, #SnapdealWinters, #Tata Cliq

Winters are just around the corner and it’s time to update your wardrobe with the all-new winter collection by Rangriti offering a curated range that reflects the needs and aspirations of the masses. Rangriti has become the epitome of fusion fashion with magnificent pieces that leave you wanting more.

Every year Rangriti has added to their collection according to the latest trend. Rangriti adds a contemporary touch to your winter look this season. Each piece is comfortable to wear and lends an opulent look making them a must-have for any wardrobe. You can stay warm as well while looking extraordinary in winters.

The ready-to-wear collection is designed to bring in chic, practical, casual, and comfortable fashion for people sprucing up for the winter season.

Siddharath Bindra MD Rangriti says “The options for Rangriti’s winter wear are plenty. This year we have added many winter styles that include winter dresses, a wide range of jackets, coats, stoles and woollen suit sets. Rangriti offers stylish clothes for various occasions and this winter the collection is something every customer will want in their wardrobe.”

Available at –All EBO’S and MBO’S

Flipkart, Amazon, Myntra, Ajio,Tata Cliq,Nykaa Fashion, Snapdeal

Myntra's EORS-15
Business

Myntra’s EORS-15 set to attract 60 million visitors with platform geared to handle 15,000 orders per minute at peak

Dec 9, 2021 by Gouri Achary 0 Comments #18th to 23rd December, #EORS, #EORS-15, #Myntra, #Myntra's EORS-15, #Myntra’s biannual EORS

The 15th edition of Myntra’s biannual EORS, the nation’s mega fashion carnival, is arriving to bring cheer to millions of shoppers ahead of the new year. EORS will be held from 18th to 23rd December and will offer shoppers the biggest EORS collection ever of 1 million styles, from over 5000 brands, at a great value. The 6-day event is slated to cater to the fashion, beauty, and lifestyle needs of over 40 lakh unique customers across the country with the demand expected to rise by 2.5X of BAU days. With over 20% higher traffic over the previous winter edition, Myntra expects about 700k new customers during the course of the event, with ~45% of the overall traffic coming from tier 2 and 3 cities and towns.

As a responsible corporate organization, Myntra firmly adheres to all the safety protocols and guidelines issued by the government, in addition to the organization’s own practices. Myntra continues to encourage cashless and contactless deliveries including various other measures to maintain social distancing.

Green EORS – Myntra will go plastic-free with delivery packaging made from recyclable paper. As a leading player in the fashion, lifestyle, and beauty space in the country, Myntra has taken the lead in enabling its seller ecosystem to adopt sustainable packaging alternatives, creating a positive environmental impact across the entire supply chain. In addition, Myntra uses recycled paper for cushioning articles and has replaced plastic for inner packaging wherever possible. Giving a strong boost to its efforts in sustainability, two of Myntra’s largest fulfillment centers, located at Bilaspur and Bhiwandi are solar power enabled.

What consumers can look forward to?

Consumers can cherry-pick their favorite fashion wear, beauty products, accessories, home decor, and more at the best possible price points from a range of brands such as H&M, MANGO, Levis, Puma, Nike, Roadster, BOAT, Mama Earth, Urbanic, Biba among others. The December edition of EORS also offers the best opportunity to shop for trendy winter wear from a range of domestic and international brands, as well as beauty, skin, and hair care products.

Expanding its Omni network further, Myntra has integrated 350+ brands and 2900+ stores across the country under its omnichannel delivery model which is over 1.7X more than the previous winter edition of EORS held in December last year. Omni-channel services are being offered in over 42 cities and across 1.4 lakh styles, with some of the leading brands integrated under this system over the last three months being Status Quo, Woodland, Soch, and Columbia among others. Myntra’s omnichannel network will facilitate direct delivery of merchandise from the stores to the consumers’ doorstep, allowing brands to reach a wide base of customers, in a safe way.

Myntra has just launched Style Cast, which is an exclusive zone for Gen-Z shoppers in particular on the Myntra App with participation from over 60 brands. Style Cast will offer over 3000 styles during EORS around the themes, Winter Wonderland, Romanticism, and Winter Crush.

Scale and enhancements for last-mile delivery

Myntra’s popular Kirana model will cater to pin codes across the country, giving an impetus to their earnings. About 25000 Kirana partners, including franchises, will cater to 80% of all deliveries this EORS. Myntra’s Kirana model offers store owners an alternate source of income and livelihood which is amplified during EORS owing to the sheer volume of deliveries.

Myntra’s omnichannel network will facilitate direct delivery of merchandise from the brand partner stores to the consumers’ doorstep, allowing brands to reach a wide base of customers, in a safe way.

Early bird advantages during EORS

Myntra will continue to offer its innovative event constructs such as ‘price reveal’ and ‘early access’ during the event on 17th December where the Elite and Icon base of Myntra’s Loyalty Program customers will enjoy exclusive early access to the event, while others seeking this option may do so by paying a nominal fee. First-time shoppers can avail of flat Rs 500 off alongside free delivery for a month, while Elite, Select & Icon insiders can enjoy free shipping during the entire event.

Insiders can also avail of offers of up to 20% on 150+ brands and redeem top brand vouchers against insider points. Myntra’s ‘shout & earn’ program will allow users to invite their friends to EORS and get extra offers of up to Rs 150 per friend who just visits the EORS page and does not necessarily shop. On the payments front, there are exciting offers from banks such as ICICI, offering a 10% off on both credit and debit cards, Axis bank is offering a 10% off on credit cards, while users of Paytm can avail a flat Rs 150/- cashback on wallet transaction.

Key Categories to look out for this EORS

For the 15th edition of the event, personal care, accessories, kids, and sports are among the key categories from a growth perspective, while winter wear and winter essentials are a big bet from a seasonal standpoint, for which a curated collection from the popular brands is being made available at sharp pricing and value offers. The Kidswear category has witnessed a 100% YoY growth so far on Myntra this year and for EORS-15, over 350 domestic and international brands will offer 1.1L+ styles, at sharp pricing during the event.

In the Beauty & Personal Care segment, Myntra has registered a 2.5X YoY growth and will be offering 38,000 styles from over 750 brands in the segment during EORS. Myntra has added over 50 brands including Dermalogica, Anastasia Beverly Hills, W Beauty and Pilgrim ahead of this flagship event. Brands such as Wow Skin Science and Mamaearth are offering BOGOs, while premium brands like MAC, Kama Ayurveda, and Forest Essentials are offering exciting free gifts with purchase.

Speaking about EORS, Sharon Pais, Chief Business Officer, Myntra, said, “EORS is the nation’s most awaited fashion carnival and we are poised to present the best collection at sharp value offers from across categories, for our customers. With 14 editions to our credit, we have come a long way in understanding the pulse of fashion-conscious shoppers and that gives us an edge in terms of curating the best for every customer cohort. We are looking at a significant portion of new customers meeting their current fashion and beauty need states, through our social commerce platforms, especially M-Live that was launched recently. Our ~25000 Kirana partners will play a pivotal role in enhancing the experience of EORS for our customers, while also having an alternate source of income.”

What brand partners look forward to from EORS-15

Myntra has been at the forefront of the industry during the course of the pandemic, creating the necessary ground for sellers, big and small, to engage with their audience during the most difficult times, especially around the 2nd wave. In addition to this, thousands of artisans and weavers have benefited from Myntra’s initiatives which helped sustain their livelihoods by way of regular orders, irrespective of sales on the platform during the lockdowns. All these initiatives have augmented the confidence and trust of Myntra’s brand partners on Myntra, who are now gearing up for EORS to give their businesses the necessary thrust to scale their business.

Echoing the excitement of brand partners at large, Vivek Gambhir, CEO, boAt, for EORS-15 said “We are excited to partner with Myntra as the title sponsor for their upcoming EORS – which is regarded as one of the biggest fashion carnivals in the country. Both Myntra and boAt are quintessential fashion-forward brands and have been able to elevate India’s style quotient. We have a long-standing relationship with Myntra as they have played a key role in shaping consumer perception when it comes to audio accessories and smartwatches. This partnership is aimed at celebrating the joy of festive buying and introducing lifestyle brands to the new & growing fashion-conscious population.”

Myntra has launched over 90 new brands on its platform ahead of the event, including prominent names such as Missguided, Justice, DeFacto, Fire-Boltt, Anastasia Beverly Hills, Swiss Beauty, and Pilgrim, among others.

Consumer engagement & marketing initiatives

This season Myntra has designed and launched an all-encompassing marketing campaign that sums up the proposition of the grand scale of the entire event, while urging consumers to shop with just any reason. Over 120 high-impact influencers and celebrities are slated to drive awareness for the event. The EORS TVC campaign has actors Hrithik, Dulquer, Simbu, Kiara, Disha, and Samantha, driving event and category-wise communications.

Business

Myntra and Flipkart announce partnership with iconic British sports brand, Slazenger

Sep 8, 2021 by Rekha Nair 0 Comments #Adrian Davie, #Asia Pacific Licensing Manager at IBML, #CXO and Chief, #Flipkart Fashion, #Flipkart Group, #House of Brands, #Manohar Kamath, #Myntra, #Slazenger, #the global licensor for Slazenger

Bengaluru – The Flipkart Group, one of India’s home-grown consumer internet ecosystems and a powerhouse of fashion, comprising Myntra and Flipkart Fashion, announces a strategic partnership with Slazenger, a 150-year old iconic sportswear and sports equipment brand based in England. The partnership, under the aegis of House of Brands, which comprises Myntra Fashion Brands and Flipkart Fashion Originals, will make Slazenger’s product range available on Myntra and Flipkart, strengthening its presence in India. As part of the partnership, the group will make Slazenger’s product range available on its platforms, strengthening its presence in India.

Slazenger is known for authentic styling and pioneering craftsmanship. Being one of the most renowned sports brands in the world, it is popular for manufacturing and retailing, athleisure, apparel, footwear, sports equipment and other allied categories. The brand is also the official supplier of tennis balls to Wimbledon since 1902, the longest sporting sponsorship in history. In India, Slazenger is poised to deliver world-class products in the mass and mass premium price segments, catering to shoppers in the active-lifestyle space, seeking international quality at affordable pricing. Flipkart and Myntra will focus extensively on Athleisure, Running, Golf, Swimming, Tennis and Cricket range of apparel and footwear from Slazenger.

For Flipkart group’s House of Brands, the launch of Slazenger in India is in line with its strategy of collaborating with renowned international brands to bring the best of global fashion to India. The House of Brands understands the pulse of the new-age Lifestyle consumers, who are constantly seeking fresh styles and international brands. The specialty teams at Flipkart group bring together expertise in design, sourcing capabilities, and ample industry experience that will help Slazenger build its brand salience in a growing market like India. The combined strength and wide delivery network of Flipkart and Myntra will give Slazenger access to millions of shoppers across metros, tier one, two and three cities, enabling it to establish itself in one of the biggest markets in the world.

Products in the apparel segment are the first to go live on the two platforms and will be followed by footwear and the other categories. The launch of Slazenger is set to further boost the mass premium segment in the sportswear category, which is one of the largest and most popular segments, especially on the Myntra platform.

With people paying more attention to their health and fitness in today’s world, there is a growing demand for sports apparel, and the launch of Slazenger will cater to their evolving needs. For Slazenger, association with the Flipkart Group entails access to one of the largest markets in the world for the category, coupled with greater penetration, reaching almost every pin code in the country.

The association with Slazenger is in the form of a sublicense agreement with Inspire Sports, which is the licensee of Slazenger IP in India.

Speaking on the association, Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group, said, “Flipkart and Myntra are at the forefront of the online fashion and lifestyle space in India today. Our immense experience and expertise in effectively catering to the needs and preferences of the consumers have not only made us a favourite among shoppers, but also a partner of choice for global brands. The arrival of Slazenger in India is a testament to our commitment to bring the best of international brands for millions of customers and offer them a wider choice in the athleisure and sports segment.”

Speaking on the partnership, Adrian Davie, Asia Pacific Licensing Manager at IBML, the global licensor for Slazenger, said, “We at Slazenger are absolutely thrilled for the brand launch in India in association with our Indian counterpart Inspire Sports Pvt Ltd. in partnership with Myntra and Flipkart. With the ever-growing importance of sports and fitness in the country, we believe the Indian consumer today deserves access and choice in a variety of high-quality, stylish sports apparel. With a history of over 150 years, Slazenger is synonymous with performance, style and expertise. We are keen on investing in sports marketing partnerships and communications to bring our brand legacy to the sports and fitness category in India and push the sport forward, faster, through culture, innovation and conversation.”

International Brand Management and Licensing (IBML) is the global licensor for Slazenger

Myntra
Business

Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative

Sep 8, 2021 by Rekha Nair 0 Comments #Better Cotton Initiative (BCI), #Myntra, #Neetu Jotwani, #VP Product Development & Sourcing

Bengaluru: Myntra has become the first e-commerce enterprise in India to partner with Better Cotton Initiative (BCI), a global non-profit organization, heading the largest cotton sustainability program in the world, marking another step in its journey of sustainability and keeping with its commitment to create a more sustainable world. As a part of this collaboration, Myntra’s in-house brands will source the cotton for their apparel through BCI.

Motivated to enrich global cotton production and make cotton farming sustainable, BCI aims to make Better Cotton the first choice among manufacturers. In the previous cotton season, BCI, along with its partners, trained over 2.7 million cotton farmers in sustainable practices that utilize lesser chemicals and water to extract maximum efficiency from the farmland. These efforts are towards making global cotton production better for the producers, as well as a healthier future for the sector.

Through this partnership Myntra will focus on sourcing 10% of its cotton requirements from BCI to begin with and in the next five to seven years aim to increase it to ~50%. To make it easier to adopt, scale and measure, mass balance model would be followed where Better Cotton can be mixed with conventional cotton through the supply chain. While this means Better Cotton is not physically traceable to end products, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we source.

Better Cotton now accounts for 23% of the global cotton production, with BCI’s nearly 70 implementing partners rapidly adapting their practices to evolving circumstances during the COVID-19 pandemic.

Commenting on the partnership, Neetu Jotwani, VP Product Development & Sourcing, Myntra says, “As the leading fashion and lifestyle retailer in the country, we aim to incorporate more environmentally-responsible practices throughout our supply chain. Partnering with the Better Cotton Initiative means we will continue the journey to source more sustainable cotton across our entire business, working towards a brighter future for the cotton industry and those whose lives depend on it.”

Myntra has been undertaking efforts in devising and adopting ways across various aspects of its business operations towards reducing the overall carbon footprint and creating a positive impact on the environment. Through initiatives such as ‘Myntra for Earth’, which hosts over 70 eco-friendly brands that collectively offer 5000 styles, partnership with Canopy, aimed to conserve forests by moving towards incorporating sustainable packaging and material sourcing, and moving towards paper-packaging & eco-friendly tags, Myntra has been taking several initiatives towards its commitment to sustainability.

Myntra
Business, News

Myntra’s day 1 of EORS brings the joy of shopping to a record-breaking 1.2 million customers who purchased 4 million products

Jul 6, 2021 by Rekha Nair 0 Comments #Amar Nagaram, #CEO, #Myntra

Bengaluru: Day 1 of EORS brought the joy of shopping to over 1.2 million customers who went on a shopping spree, purchasing 4 million products, recording the highest-ever opening day traffic sessions growth for Myntra, at 200% over BAU. Nearly 53% of first-time customers came from Tier 2-3 and beyond making their first purchase on Myntra, giving the 14th edition a major fillip. In the biggest ever spike, one million new customers installed the Myntra app, making the most of the day 1 value offers.

Key highlights:

· Customers purchased 2.7 million products during early access

· Over 8.5 lakh orders were placed during Early Access, of which nearly 3.5 lakhs are by Myntra Insiders, members of Myntra’s loyalty program.

· A record 1.6 million products sold during the first 12 hours of the sale

· The 5 most popular products during the first hour were:

o US Polo blue solid T-shirt- 5225

o Roadster men’s grey solid T-shirt- 5032

o Lakme Eyeconic Kajal- 4651

o Nike men Black Revolution running shoes- 4095

o Boat black Airdopes- 3053

· 1.3 lakh items from Early Access delivered by July 3

· Customers bought 8 Beauty and Personal Care items every second

Myntra witnessed ~6X growth over BAU on the first day, with a majority of shoppers placing orders for men’s casual wear, women’s western wear, personal care, among others. Shirts, kurtas, dresses, tops, headphones, bras, smartwatches and handbags saw the highest growth over last June. Men’s Jeans and Streetwear ruled the roost among top categories, followed by Women’s Westernwear and Ethnic wear, together constituting over 50% of the total sales. During the Early Access customers purchased over 3 million items, mostly comprising T-shirts, kurtas, tops, shirts. Some of the top brands that have seen maximum scale are Tommy Hilfiger, Levis, Jack&Jones, UCB, H&M, Flying Machine, Nautica, Biba, Vero Moda, ONLY, MANGO, Libas, Varanga, Nike, Puma, Skechers, Crocs, Boat, Apple, Fossil, among others.

Speaking about the update, Amar Nagaram, CEO, Myntra, said, “Day one of EORS always is the most exciting time for us as well as shoppers and our partners. With the largest opening day ever, this EORS is a testimony to how customers continue to place their trust in Myntra and see value in our offerings, as it serves as the harbinger of revival for the fashion ecosystem. It is extremely encouraging to witness such enthusiasm among shoppers for refreshing their wardrobes with the latest and trendiest fashion and lifestyle items.”

The opening day saw phenomenal demand from customers across regions. Mumbai and Pune are showing the highest growth over the December 2020 edition of EORS and among Tier 2/3 cities Mysore, Mangalore from South, Bhubaneswar and Cuttack from east, Shillong and Guwahati from NE, Bhopal and Nagpur from Central India, Ludhiana and Bhatinda from North, Nasik and Udaipur from West zone have been contributing to this edition of EORS. Nearly 53% of first-time customers were from Tier 2-3 and beyond, with the highest number of shoppers emerging from Guwahati, Bhubaneswar, Dehradun and Imphal, Udaipur, Shillong from tier 2 and 3 cities respectively.

Gamification during the pre-sale period saw 2X the traction than the December edition engaging ~2 million shoppers, whereas 1.6 million customers engaged with Shout & Earn where users invite their friends to the EORS and get additional offers.

The six-day event will end on July 8 and augment the income opportunity for over 18000 Kirana partners who will deliver to 27000 pin codes across tier metros, tier 2-3 and beyond.

Myntra’s EORS-14 set to offer the best value-based deals across categories to woo over 50 million visitors
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Myntra’s EORS-14 set to offer the best value-based deals across categories to woo over 50 million visitors

Jun 24, 2021 by Rekha Nair 0 Comments #Amar Nagaram, #CEO, #Myntra

Bengaluru: Myntra announces the arrival of the 14th edition of its flagship event, End of Reason Sale (EORS), slated to be held between July 3 and 8. The biggest ever edition of the mega fashion carnival, brings with it over 9 lakh styles from over 3000+ brands and is expected to cater to the fashion and lifestyle needs of over 50 million visitors. Traffic to the platform during the six day period is expected to rise by about 75% over the previous edition of the sale held in June last year, with a projection of over 3X demand over BAU.

In the last few months, Myntra witnessed a marked increase in the first time users from across regions, clearly indicating a strong shopping intent. This sets an encouraging and positive tone for the mega event, the focus of which is to present customers with ‘never before offers’ while following all the safety protocols. Giving impetus to SMEs, Myntra has scaled-up the ‘Made in India’ handloom selection manifold, over the June 2020 edition, offering 20000 styles from 1800 brands.

Myntra’s innovative and attractive customer engagement initiatives, ahead of the biannual fashion event, such as ‘price reveal’ and ‘early access’ that have highly enhanced shopper experience over the years, will be a part of the current edition too. The top tiers (Select, Elite & Icon) of Myntra Insiders, or members of Myntra’s Loyalty Program, will have free Early Access a day before EORS kicks off. Other benefits for Insiders include, free shipping, exclusive additional offers from over 90 leading brands, and redeemable voucher points.Gold passes are also available for shoppers a day prior to EORS, between 7 pm and 11 pm on July 2. This four-hour shopping window can be availed through wishlisting, adding products to cart or through play & earn. On-app engagement activities to enable customers to book a slot and earn coupons via games, such as Matching logos, Pictionary and Quiz, will go live on 23rd June.

Special offers:

1. Myntra will gratify people who wishlist more than 4 items during pre-buzz time (23 Jun-1 July) with an exciting reward encouraging them to shop during EORS to drive engagement.
2. Early Bird shoppers between 2-3pm during EORS will be given exciting deals on a first come first serve basis.
3. First-time shoppers will get flat Rs. 500 off on their first transaction along with Free Delivery for their first month on Myntra.
4. As a part of Myntra’s unique Shout & Earn feature users will be able to invite their friends to the EORS and get additional offers up to Rs. 150 per friend who simply visits the EORS page. Flat 10% off on HDFC Debit + Credit Cards plus additional 2% off for EMI users

Shoppers can pick their favorite fashion wear, accessories, beauty products, home decor and more at value offers ranging between 50% and 80% from various domestic and international brands. Loungewear and Lingerie, one of the most trending categories on the platform, will have 20000 styles from 180+ brands on offer, while parents of kids can look forward to 90000 style options from 500 kidswear brands. The event will have 2500+ brands across Sports and Westernwear and nearly 500 brands across Beauty and Personal Care categories. Myntra Fashion Brands will host 75000+ styles across apparel, beauty, accessories and footwear.

Myntra expects ethnic wear, kidswear, beauty & personal care and casual wear to contribute ~50% of the overall demand for this EORS, with other important categories being, western wear, footwear, sports and accessories. To address the growing popularity for the curated selection of Myntra’s Home and Living products, the category has been ramped up by 2.5X this EORS compared to the June 2020 edition.

Speaking on the arrival of EORS, Amar Nagaram, CEO, Myntra, said, “The fashion ecosystem, including brands, suppliers, artisans, SMEs and delivery partners, among others, are eagerly awaiting a positive business momentum. We hope that this edition of EORS will be the catalyst for confidence and growth that needs to emerge hereon, on which the industry can thrive. The event is poised to serve as a ray of hope, by reviving demand for small, medium and large brands, augmenting the income opportunity for delivery partners, including the kirana (MENSA) network, while offering customers the joy of shopping. We are also introducing the Charity at Checkout feature, enabling all our EORS shoppers to donate a certain sum towards the current healthcare needs of the society.”

To meet the last mile delivery requirements, Myntra has scaled up its MENSA network by 4X and will be working with 17,700 kirana (MENSA) partners who will cater to 80% of the overall deliveries spanning about 600 cities. The company expects to ship over 15 million items, 40% of which is likely to be delivered to tier 2 cities and beyond. The company has also scaled up its tech capabilities to handle the scale of the event and will be able to manage over 8 lakh concurrent users at peak.