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Myntra doubles down on its customer commitment to the Beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’

Jun 21, 2021 by Rekha Nair 0 Comments #Ayyappan Rajagopal, #Chief Business Officer, #Myntra

Bengaluru: Myntra announces the launch of Benefit Cosmetics on its platform. With more than 3,000 Brow Bars worldwide, and award-winning brow products, Benefit is the No. 1 Brow Brand Worldwide*, well-known for its creative packaging, quirky names and innovative beauty solutions, Benefit has swept the world with high quality products and services that remain connected to the brand’s unique DNA. Benefit Cosmetics will be a part of Myntra-Mall, India’s first digital mall offering the brand a unique platform to connect with its consumers right from the launch.

From customer-favourite brow products to mascaras, primers, face color, concealer and lip tints, Benefit has something for everyone.

Founded in 1976 by twin sisters, Jean & Jane Ford, Benefit is currently one of the fastest growing prestige beauty brands in the business with locations in over 59 countries across 5 continents and is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy (LVMH).

Commenting on the launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “The partnership with Benefit Cosmetics is going to strengthen Myntra’s commitment to offer the best of international beauty products to our brand conscious customers. The association will enhance our proposition, especially in the higher end of the segment. We are delighted to bring millions of fashion- forward customers the access to the best of international range from Benefit Cosmetics.”

“We’re not just in the makeup business, we’re in the feel-good business!” – Benefit describes its place in the world of beauty. Laughter and humor are at the heart of Benefit’s identity. Additionally, thoughtful innovation goes into how its formulas can be easy to apply for everyone. Benefit loves to create a colorful world for its unique products and services that all Benebabes can enjoy with a smile.

Benefit started its India journey in 2012. Today, Benefit is present in 10 cities with 24 doors (offline stores) and 9 Brow Bar Beauty Lounges in India, dedicated to providing a fresh spirit of beauty: a welcome space where Benebabes can gather, gab and glam!

As a part of the Myntra launch, Benefit Cosmetics is offering all ‘Benebabes’ a flat 25% off on all products for just one day on June 22, 2021.

As shoppers in India increasingly become conscious of craftsmanship and selective of the products they use, there is a growing demand for and an evident transition from mass to premium products. Myntra’s association with Benefit offers a stronger proposition in the market to cater to this segment.

The Beauty and Personal Care category continues to gain popularity, and has been growing at over 80% YOY on Myntra. During the pandemic, the category witnessed a 26% surge in demand, of which 30% was registered from T2 and T3 markets, highlighting a strong base of brand conscious customers across these regions. Myntra’s upcoming edition of EORS will offer customers the opportunity to shop from over 500 brands in the beauty and personal care space.

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The specially curated ‘Myntra for Earth’ store offers over 5500 sustainable styles from 70 brands to environment-conscious shoppers

Jun 3, 2021 by Rekha Nair 0 Comments #Myntra, #Myntra for Earth, #World Environment Day

Bengaluru: Myntra’s initiative to enable customers with the choice to adopt and shop sustainable fashion and lifestyle, through its dedicated, ‘Myntra for Earth’ store, is attracting both brands and consumers alike. About 70 leading fashion and lifestyle brands have partnered with Myntra over the last 6 months to offer over 5500 styles to customers on its sustainable store. The store offers an immersive and engaging shopping experience for truly ‘sustainability-inclined’ conscious shoppers.

Nearly 62% of the visitors to the ‘Myntra For Earth’ store are women, with metro cities contributing about 40% of the overall visits to the store. People of all age groups are seemingly conscious about their fashion choices and their impact on the environment in varying degrees. However, those in the age group of 21 to 35 are contributing the highest to the growth of the ‘MyntraFor Earth’ store.

Myntra’s pledge to a more sustainable future has been built on the idea to provide organic fashion that loves the planet, curated from the best of brands to coexist with nature. The store focuses on providing a one-of-a-kind experience with an enriching catalog that offers customers across age groups and genders a range of fabrics, heritage styles and designs, helping them get a top to toe look. The key pillars for this initiative are handloom and handcrafted, organic, natural-dyed, recyclable and eco-friendly, vegan, and cruelty-free. Even the products ordered through this store are delivered in packets made from 100% recycled paper.

The selection under the store is carefully curated keeping in mind various factors that are beneficial for the environment as a whole. This includes sustainable efforts towards sourcing raw materials for production and manufacturing. In the process, Myntra is also creating a positive impact by enabling women empowerment, promoting responsible fair trade, employment opportunities, etc.

The store hosts a variety of brands and collections across major categories. These include H&M, Mango, Unnati Silks, Bharatsthali, Pothys, Metro Kids Company, Kama Ayurveda, Forest Essentials, Fab India, etc. Myntra Fashion Brands featured on the platform for their conscious collection include Taavi, Roadster and Ether.

Speaking ahead of the World Environment Day, Ayyappan Rajagopal, Chief Business Officer Myntra, said,“Sustainability is an important charter at Myntra and this Environment Day, we are happy to be celebrating Myntra’s Earth Store, a humble effort by our team to support the cause of sustainable and environment-friendly methods and products that are gaining widespread recognition across spheres. The specially curated store recognises the fashion industry’s sustainability efforts and also aims at augmenting the income opportunities of artisans and NGOs involved. Since its launch, MyntraFor Earth store has received a phenomenal response. We are working towards scaling the number of brands in the store to ~2X by the upcoming quarter while adding another 4000 styles to the existing assortment.”

Myntra has added many new dimensions to its constant efforts of protecting the environment. Other sustainability initiatives:

• Collaboration with LENZING™ ECOVERO™ to provide apparels made out of certified renewable wood sources using an eco-responsible production process
• Bubble wrap and air-filled plastic pouches packaging replaced with recycled paper shreds
• Two of Myntra’s largest Fulfilment Centers, Bhiwandi and Bilaspur, are equipped with solar roof panels, generating electricity to meet 35% of the operational demand.

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Myntra customers donate over 26 million ‘Myntra Insider’ loyalty points through GiveIndia, aiding supply of over 14,000 oxygen cylinders amounting to 1.5 lakh kgs of life-saving oxygen

May 27, 2021 by Neel Achary 0 Comments #Myntra

Bengaluru, May 27, 2021: Myntra, India’s leading lifestyle and fashion destination, has partnered with GiveIndia, one of the largest and the most trusted donation platforms in the country, for a multi-faceted fundraising initiative. With a commitment to supporting the nation in this need of hour, Myntra has enabled its customers to contribute generously, using their ‘Myntra Insider’ points, to COVID relief efforts, including towards the cost of refilling oxygen cylinders. Launched in May this year, the drive allows customers to use their Insider Points (the loyalty program points accumulated from shopping on the platform), to contribute to the cause, without having to actually contribute real money.

Since the commencement of the drive, over 33,000 customers from various cities have come forward and contributed more than 26 million Insider points. The donations through Myntra Insider points have helped in adding 1.5 lakh kilograms of oxygen and facilitating medical care facilities at over 11000 homes for the needy. Myntra is also extending support to healthcare heroes and critical patients at COVID centres and hospitals by providing essential medical supplies through its fundraiser campaign with GiveIndia. The composite value of the funds collected in partnership with GiveIndia, as part of both the activities, so far amounts to nearly INR 10 million.

Myntra’s association with GiveIndia is a testament to the use of technology for the good of the community while enabling customers with a seamless and effortless donation program.

Speaking on the initiative, Amar Nagaram, CEO, Myntra, said, “We are proud to play the role of an enabler, by providing our customers the opportunity to donate their Myntra Insider points for the larger good of the community. We are committed to and are constantly working towards identifying and initiating activities that contribute to the nation’s collective efforts of saving lives and fighting the pandemic. We have also extended COVID Relief measures to our employees and partners, and amplified our contributions towards supporting the current healthcare needs of the nation through our partnership with GiveIndia.”

GiveIndia CEO and Founder 2.0 Atul Satija said, “We are very grateful to Myntra customers, who have become a valued part of our COVID relief work. Like last year, they have again come forward to support critical needs during the COVID crisis – this time raising funds to augment the overburdened health infrastructure. It is a wonderful example of India’s citizens rallying together to help each other during the nation’s greatest hour of need.”

Launched in September 2018, ‘Myntra Insider’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for top Myntra customers as they engage and shop more on Myntra. The loyalty programme boasts of a host of one of its kind benefits, such as fashion advice through personalised styling sessions, VIP access to flagship sale events, and exclusive access to limited edition launches and collections. In addition, Myntra Insiders can also save big with exclusive vouchers and deals from Myntra and other lifestyle partners in the fitness, entertainment, health, food and travel space.

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Myntra provides ‘COVID Relief’ measures to help marketplace brand partners tide through the trying times

May 19, 2021 by Rekha Nair 0 Comments #marketplace, #Myntra, #Omni & International Brands Business, #Rajesh Narkar, #Vice President

Bengaluru:Myntra, India’s leading destination for fashion and lifestyle, has rolled out a slew of supportive measures, to help the platform’s marketplace brand partners traverse the difficult times. It has pledged to absorb COVID19 related medical expenses, followed by offering structural relaxations on the operations front, such as the extension of timeframes on various commitments and waiver of fees among others, for the benefit of the brand partners.

With safety, health and wellbeing taking precedence over all else, Myntra is offering all its 2000 marketplace brand partners a special COVID insurance, with a coverage of up to INR 300,000. In addition to this, Myntra is also reimbursing COVID vaccination costs for the partners and two of their family members.

Apart from offering the above medical benefits, Myntra is extending operational support to the brand partners, such as relaxing order fulfilment turnaround time (customer order to arrival at logistics centre/station) from 24 hours to 48 hours. Seller Protection Fund (SPF), the window within which the sellers make claims against returned products has been extended from 14 to 45 days. Myntra has also waived all order cancellation charges for the brand partners, for the months of April and May and an extension of this waiver will be considered based on the situation on the ground.

Speaking on the announcement, Rajesh Narkar, Vice President, Marketplace, Omni & International Brands Business, Myntra said, “At Myntra, we consider it our responsibility to work towards sustaining and strengthening the ecosystem for the benefit of all. The objective of rolling out these special initiatives is to extend support to our brand partners to continue to run their operations smoothly. Our measures are in the interest of both, the health of their organizations as well as of the people who run the organizations, by adding a layer of immunity against any possible systemic effects that could result from the pandemic.”

Myntra has set out to vaccinate its frontline staff including the delivery workforce free of cost at its office premises, apart from its own employees and has also extended home care support, including teleconsultations, diagnostic and pharmacy support, to third-party employees as well.

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RCB announces Myntra as its ‘Official Fashion Partner’ in a quirky video with ‘Mr. Nags’

Apr 12, 2021 by Rekha Nair 0 Comments #‘Mr. Nags, #Myntra

Bengaluru: Fans of T20 cricket and RCB were treated to the first of the many hilarious videos by Danish Sait in his ‘Mr. Nags’ avatar as he took to RCB Insider’s official social media handle to announce Myntra’s association with RCB as its Official Fashion Partner.

In the launch video, Mr. Nags briefly talks about RCB and its players, who will be changing their style both on and off the field, while announcing Myntra’s role in taking the fashion quotient of the team up a notch. With the slogan – “Ee sala Fashion Namde”, Mr. Nags means that RCB is a winner when it comes to performance and style.

For a team with such a huge social media presence with multiple content channels, the partnership will certainly help Myntra increase its brand visibility and recall among die-hard fans, especially the “Bold Army” and millions of fans in Bengaluru and around the world.

In the recent past, Myntra’s content play has become extremely popular, making the brand not just an e-commerce platform but also a fashion content destination. The growing fame of influencers in the fashion space and the added value they bring to consumers translates to brand love in the long run. The collaboration between Myntra and RCB is going to ride on this wave, while also staying connected with the youth through off-beat concepts and scripts of the videos. Mr. Nags has been popular among the fans of RCB with his light-hearted content, an accent that’s relatable to the native audiences and the various ‘Insider’ scoops about the team’s players.

As the official fashion partner for the upcoming T20 season, both Myntra and RCB will create engaging digital content which will be shared across different social media handles of RCB. These videos will give fans a distinct new look into the RCB team, both on and off the field, while giving plenty of opportunities for fan interactions and engagement.

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Myntra gears up for a stylish second inning as the ‘Official Fashion Partner’ of Royal Challengers Bangalore

Apr 5, 2021 by Neel Achary 0 Comments #Myntra, #Royal Challengers Bangalore

Bengaluru, April 5, 2021: Myntra announces its association with Royal Challengers Bangalore (RCB), one of the most popular T20 franchises in India, as its official fashion partner, for the upcoming edition of the most awaited cricketing extravaganza. As part of this association, Myntra will create unique content stories with RCB through the lens of fashion, while also extending the association onto the Myntra app with various offerings. Customers will be able to shop for the official RCB merchandise, access curated RCB special offers and engage in fan contests to win prizes. This season promises to be the most awaited and exciting season for RCB fans till date, thereby building a deeper connection with the franchise’s wide and ardent fan base across the country

Myntra and RCB are set to create about 150 engaging videos for the die-hard fans of the game under four broad themes, which will be released on RCB’s social channels. These are Bold Diaries – series of videos showcasing the ‘behind the scenes’ life of an RCB player, RCB Insider – a satirical and humorous series of videos mainly led by the very popular character ‘Mr. Nags’, played by comedian Danish Sait, Game Day – videos that show different interviews with the players and coaches before and after the match, and RCB 12th Man – a series of videos completely dedicated to RCB fans. This content collaboration will allow Myntra to give RCB fans a peek into the lives of their favorite cricketing icons, such as their fashion choices and various other preferences.

Additionally, Myntra will collaborate with RCB on five bespoke quirky fashion content pieces for their digital properties. The videos will be available across two of the key RCB’s digital properties, RCB Insider and RCB Bold Diaries, featuring ‘Mr. Nags’ and various other Marquee players of the team.

‘Mr. Nags’ has announced the RCB-Myntra partnership with a humorous two-and-a-half-minute video, where he vividly emphasizes the essence of partnerships, drawing from both, personal and professional examples of himself and some of RCB’s players. The video can be viewed here https://www.instagram.com/tv/CNROpPwHXw9/?igshid=pbu7hj9nr57m

RCB’s strong fan following, both on and off ground (Digital & Social), coupled with Myntra’s wide consumer base, will provide both entities an opportunity to drive unique and interesting conversations to keep the audience engaged and entertained through the T20 season. Myntra seeks to reach 30 million people through this integration.

Speaking on the association, Harish Narayanan, CMO Myntra, said, “We are delighted to announce our partnership with RCB, after a very fruitful association in the previous edition. Our collaboration with RCB will touch millions of fans, a number that’s considered one of the highest among T20 teams, across the team’s social media platforms. This is a unique association as it allows us to integrate our brand presence and engage with the audience at various levels across all leading communication channels of the franchise. We look forward to an exciting T20 season that will allow us to form deep and lasting connections with the league’s enthusiasts.”

Speaking of the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, “We are delighted to partner with Myntra in the consecutive year, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting- edge lifestyle brand, and this association further helps enhance the proposition. In addition to our official partnership, we are glad to also have Myntra as our lead sponsor on our marquee digital content properties – RCB Insider, 12th man TV, Bold Diaries and Game Day. This truly enhances the opportunities for bespoke brand integration, reach and engagement of the partnership.”

About Myntra:

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba, and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.

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Mango announces actress Vaani Kapoor as its first brand ambassador for India

Mar 20, 2021 by Rekha Nair 0 Comments #Bollywood actor, #Myntra, #Senior Director, #Vaani Kapoor, #Vishal Anand

Bengaluru: Spanish fashion brand, Mango, along with its franchise partner, Myntra, announces its association with Bollywood sensation, Vaani Kapoor, as its first brand ambassador in the country. The actress’ first campaign with the brand for their spring-summer collection will set the stage for the brand to further strengthen its leadership position in the massive and rapidly evolving fashion market in India.

Vaani has made her mark as a talented actress, with her stunning performances in Bollywood.With an excitingline-up of upcoming films, the actress is sure to leave a mark in the minds of the audiences. This, coupled with her natural flair for fashion, will not only bring Mango’s trendy and edgy collection to the fore but also amplify the brand’s efforts to strike a chord with customers from every pocket in the country.

As part of this association, Myntra and Mango are launching their first campaign on March 19, across digital and social mediums, with the actress, highlighting the new season collection, centered on the theme- ‘Happy and I know it’.. The video campaign epitomizes the woman of today, who is confident and happy with herself. Thespring-summer 21’ collection, available on Myntra, and Mango stores, is designed to exemplify this attitude and resonate with women, who believe that fashion can be powerful, yet comfortable.

About the film:

The campaign ‘Happy And I Know It’, is a 48-second film that captivates the viewers with a delightful slice of life sequence,where the protagonist, Vaani, is alone and at her blissful best, trying some cool summer dresses, relaxing, posing, playing and pampering herself with coffee and cake. She exudes style with elegance, capturing what the brand and the new collection embodies, exquisitely.

Link to the film: https://www.youtube.com/watch?v=c0IN5N0I1G8

Speaking on the occasion, Bollywood actor, Vaani Kapoor, said, “I am excited to be associated with Mango as their first brand ambassador in the country. Fashion to me is a way of expressing yourself and exploring your individuality. I am happy to be a part of the brand’s endeavor to strike a chord with customers from every pocket in the country.”

Speaking about the association, Vishal Anand, Senior Director, Myntra said, “As Mango India’s franchise partner, we are delighted to announce the brand’s association with Vaani, a very talented actor and a style icon herself. Her persona is a reflection of the attributes of the brand Mango, making her the perfect choice to connect with fashion forward consumers, across the country. We aim to strengthen our position in the evolving fashion space and attract new consumers, and we are confident that Mango’s association with Vaani is going to drive this goal very effectively. The new spring-summer-21 campaign is set to enamor the audience, where Vaani brings the new collection to life, with a dash of elegance and sophistication.”

Vaani has a dedicated group of social media followers, and will play a key role in engaging the audience and rousing their interest in Mango at scale.

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Myntra announces India’s biggest fashion event for women, ‘Myntra for Her’, set to be held between March 6-9

Mar 5, 2021 by Neel Achary 0 Comments #India’s leading fashion and lifestyle destination, #Myntra, #Myntra for Her

Bengaluru: Myntra, India’s leading fashion and lifestyle destination, announces ‘Myntra for Her’, event between March 6-9. This is slated to be the biggest fashion event for women in the country, allowing them to not only refresh their wardrobes with the latest styles and designs ahead of the hot Indian summer, but also do so at the most attractive and affordable prices.

Paying tribute to the company’s much-cherished women customers, this year, Myntra has ramped-up the Myntra for Her event from a limited-scale, category-led occasion, to a big-ticket event with 360-degree marketing campaigns. By ensuring the event is the biggest fashion spectacle for women, Myntra wishes to celebrate and value each and every aspect of being a woman.

Exclusive Ladies Night

The Myntra for Her event will also host “Ladies Night” every evening from 6-9 March, from 7 pm till midnight, to provide a 50-80 percent off on top brands and articles types, as well as other exciting deals on a number of women’s go-to categories. Among various unique propositions specially curated for women, shoppers can Buy 1 and Get 3, and Buy 1 and get an extra item at INR 49 on select catalogues.

Men too can play their part, with the season being apt for gifting. With women’s ethnic wear, western wear, personal care products, sports apparel, lingerie and loungewear, footwear and jewellery, all available at never-before-seen prices, male buyers can shower the women in their lives with exciting gifts without denting their wallets.

Exciting offers up for grabs

The action starts right from the very first minute of the Myntra for Her event, with Opening Hour Deals, between midnight to 2 am on March 6. This gives shoppers the chance to get their hands on exciting offers, with 30-70 percent off across categories such as ethnic wear, sarees, women’s westernwear, lingerie and inner wear, footwear, and accessories. The Beauty and Personal Care category will have some of the most irresistible deals from brands.

Additionally, all customers, who shop for INR 4,000 or more, will get vouchers worth INR 4,000. The ‘Highest Shopper’ at every hour will also be eligible to receive INR 5,000 off on their next purchase.

Commenting ahead of the Myntra for Her sale, Amar Nagaram, CEO, Myntra said, “In a concentrated effort to celebrate every woman in our life, Myntra For Her promises to present them with never before deals across categories. The event will give women the most exciting opportunity to indulge themselves in a blissful shopping experience. With curated offerings and holistic campaigns planned across channels, we expect to garner 1.4X jump in women customer traffic over BAU during the event.”

Myntra has witnessed a consistent growth in women shopper base in the country, at over 60% YoY, giving a strong indication of their growing purchase intent. Some of the most popular article types that were bought in the last few months by millions of women across the country include, kurtas and kurta sets, jeans, t-shirts, dresses, sarees, beauty, grooming products and accessories, footwear, lingerie and other fashion essentials.

About Myntra

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Myntra Partners with Actor-Producer Lakshmi Manchu’s Teach For Change to Spread joy to less privileged school children

Feb 9, 2021 by Neel Achary 0 Comments #Amar Nagaram, #CEO Myntra, #Lakshmi Manchu, #Myntra, #Trustee and Chairman

HYDERABAD/BENGALURU February 9, 2021: Myntra, India’s leading fashion and lifestyle destination, collaborates with Teach For Change, of which famous Tollywood Actor-Producer Lakshmi Manchu is the Trustee and Chairperson. Through this partnership Myntra is supporting the less privileged children from various government schools across Hyderabad to spread cheer and positivity in their lives.

As part of this initiative, clothes and footwear by Myntra were distributed among 1000 children by the actor The children are beneficiaries under the Teach For Change program, an initiative to improve literacy and life skills among children studying in government schools.

Commenting on this initiative, Lakshmi Manchu, Trustee and Chairman said “I am thrilled to collaborate with Myntra to bring smiles among these children and hope they enjoy the clothes that we have curated. I had a great time distributing these boxes to the children personally. I hope that schools reopen soon and children are back in the classroom.”

Speaking on the occasion, Amar Nagaram, CEO Myntra, said, “It is our honor to be able to serve the children associated with Teach For Change. We feel fortunate to get the opportunity to extend a small, yet meaningful support and bring cheer to these children. This effort is truly in line with our vision of ‘making the world a colorful and happier place’ and we are extremely proud about it.”

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Fossil Expands Partnership With Flipkart And Myntra, Launches Latest Gen 5E Series In India

Feb 5, 2021 by Neel Achary 0 Comments #Flipkart Group, #Fossil Gen 5E, #Myntra

INDIA, February 4, 2020: Luxury watchmaker Fossil today announced the expansion of its partnership with Flipkart and Myntra, India’s homegrown e-commerce marketplace and the leading destination for fashion and lifestyle respectively, with the launch of its Gen 5E smartwatch series to cater to the growing demand for wearable technologies in India as consumers move towards a healthier lifestyle. Unveiled recently at the Consumer Electronics Show 2021, the Gen 5E smartwatch offers personalised options with multiple enhancements and a long battery life.

Featuring an array of fashion-forward styles for men and women alike, the smartwatch offers an always-on 1.19-inch OLED display and limitless options for personalization including various interchangeable straps and watch faces. Equipped with the new wellness enhancements that allow users to track sleep history, monitor restfulness, set activity goals and much more, its advanced sensors provide promising data to power all the health and fitness apps. Additionally, with various smart battery modes including daily mode, extended mode, time only mode and custom mode, users can always stay connected with notifications for calls, texts and apps among others.

With this launch, Fossil aims to offer an elevated experience with the ability to connect with Smart Home devices, lights, music and more – right from your wrist. This launch assumes significance as India is one of the fastest-growing markets for wearables in the world and is witnessing a tectonic shift in the consumption of wearable technologies by customers. This demand is being driven on the back of more consumers becoming health conscious and have grown aware of maintaining the health parameters in addition to being accelerated by the COVID-19 pandemic.

“The new Fossil Gen 5E is testament to our teams’ effort in creating technology that will not only look fashionable but also help augment the user’s lifestyle,” says Johnson Verghese, Managing Director, Fossil Group, India. “At the heart of it, this new offering from Fossil goes a step further to ensure increased connectedness and stylized designs that we are certain our consumers will love. With all the essential features of our Gen 5 smartwatch, the Gen 5E is keenly priced and will be available online for purchase on Myntra and Flipkart.”

Rakesh Krishnan, Senior Director, Electronics at Flipkart said, “The Indian wearable market is witnessing a rapid growth since the past few years driven by the increasing number of health-conscious customers and a growing preference for a healthier lifestyle. This trend got a shot in the arm with the COVID-19 pandemic as people looked for different ways to maintain their health. Flipkart, with its nuanced understanding of its customers, understands their fast-evolving needs and has been working with its partners to bring the best-in-class technological solutions to the doorstep of millions of our customers. In this endeavour, Fossils has been a natural partner in serving customers’ varied needs and we are pleased to strengthen our long-standing relationship with this India launch of their latest smartwatch series”.

Commenting on the launch, Rahul Sachdev, Director, Accessories, Myntra said, “Myntra and Fossil enjoy a strong and long standing relationship and have been catering to India’s fashion-forward customers in a unique way. With this launch, we further strengthen our partnership, as wearables have evolved to becoming fashionable accessories, taking the user’s fashion quotient a notch higher. It’s a perfect fit for Myntra, a leading player in the fashion and lifestyle space and Fossil, an iconic watchmaker, to come together to launch the latest wearable for their consumers.”

Smartwatches are gradually becoming an integral part of everyone’s lives, helping users stay fit and healthy as the world moves to a new order post pandemic. This is further driving the fast evolution of smartwatches which now lets you become more productive while being healthy and Fossil is at the forefront of bringing such technologies to our consumers in collaboration with partners like Flipkart and Myntra to elevate their experience.

About Fossil

Fossil is inspired by American creativity and ingenuity. Bringing new life into the watch and leathers industry by making quality, fashionable accessories that are both fun and accessible. Today, we continue to focus on what makes us, us: Our optimistic attitude, our dedication to authenticity and, of course, our creative spirit. The things we make, from traditional watches to smartwatches, bags to wallets, jewelry to gifts, complement every style, and fit every lifestyle—for all the moments that make you, you.

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra and Flipkart Wholesale. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s e-commerce revolution, with a registered customer base of over 300 million, offering over 150 million products across 80+ categories. Our efforts to democratise e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

About Myntra:

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