Tag: Ayyappan Rajagopal

Business

Cleartrip adds a host of travel benefits to Flipkart’s and Myntra’s Reward Programs

May 22, 2024 by Sujata Muguda 0 Comments #a host of travel benefits to Flipkart’, #Ayyappan Rajagopal, #BENGALURU, #Cleartrip, #Flipkart company, #Flipkart group companies, #Flipkart Plus, #Myntra’s Reward Programs

22 May 2024, Bengaluru: With its customer-centric approach, Cleartrip, a Flipkart company, will now extend unique flight and hotel booking benefits to members of Flipkart Plus and Myntra Insiders (loyalty programs for Flipkart and Myntra). This strategic move reflects the commitment to enhancing customer satisfaction and fostering loyalty across the Flipkart Group of companies and its ecosystem of brands, including Cleartrip and Myntra.

Cleartrip logo

The program will help maximise user benefits with each transaction. Clear trip will now provide an array of Value-Added Services (VAS), which will also be extended to loyalists of the Flipkart group companies.

Key Features of the Flipkart Group Companies Benefits Program:

  • Flipkart VIP: Members enrolled in the VIP tier can access Clear Choice Max (Free Cancel/Reschedule of Flight booking) and get up to 15% additional discount on hotel booking on Cleartrip App
  • Flipkart Plus Premium: Members can get ClearChoice Plus (Free rescheduling of Flight booking) and get up to 10% additional discount on hotel booking on the Cleartrip App
  • Myntra Insider – Icon & Elite: Members enjoy exclusive benefits such as ClearChoice plus (Free rescheduling of Flight booking) respectively, and get up to 15% additional discount on hotel booking on the Cleartrip App

These exceptional benefits are live for Flipkart customers (VIP & Plus Premium) and Myntra Insiders (Icon & Elite). Under the gamut of ClearChoice, Cleartrip offers travellers unprecedented flexibility to modify or cancel their flight bookings and save more on hotel bookings. This enables the users to experience a stress-free booking experience while being prepared for any last-minute changes at a nominal cost.

Regarding the development, Ayyappan Rajagopal, Chief Executive Officer, Cleartrip commented, “At Cleartrip, customer delight is at the heart of everything we do. This new endeavour will fuel the cross-utilisation of customers, offering unparalleled travel benefits to loyal patrons of Myntra and Flipkart. Through this industry-first integration, we will deliver superior value to a wider and more diverse customer base with every transaction, enriching their overall experience with enhanced services, convenience, and loyalty rewards.”

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Business World

Myntra records 300% growth in Lingerie and Loungewear segment during 2020

Jun 30, 2021 by Rekha Nair 0 Comments #Ayyappan Rajagopal, #Chief Business Officer Myntra

Bengaluru: Myntra is witnessing a heightened interest among shoppers for products in the lingerie and loungewear segment amid the pandemic with higher growth fueled by demand from metros and tier 2 and 3 cities alike. The category, a part of the essential fashion segment, has grown by 300% in the last one year and promises to gather more steam through 2021.

The upcoming edition of Myntra’s flagship event EORS-14, to be held between July 3-8, will have 20000 styles from 180+ brands. The category is expected to see an increased demand during the six-day period, reaching ~1.2 million customers from across the regions.

The concept of ‘work from home’ backed by the comfort of a ‘discrete delivery’ option, has drawn more interest from consumers towards this segment on Myntra, across big cities and small towns, alike, with tier 2 and 3 markets contributing about 40% to the growth of the segment and having a significantly higher growth rate. Myntra has added over 50 new brands in the segment post the first wave of the pandemic with another 15 brands in the offing, giving millions of customers, access to a wide range of selection from leading international and domestic brands.

The category has continued to witness strong growth during the months of April and May this year, despite the severe second wave of the pandemic. The category, regarded as an essential, grew at 200% YoY during this period, reiterating the trends observed during the first phase of the national lockdown in 2020.

Myntra currently houses over 30,000 styles, from about 200 leading brands in the Lingerie and Loungewear category, with leading brands being Enamor, Amante, La Senza, Triumph, Dressberry and Marks & Spencer, among others. Key products in the category include, bras (wireless and bralettes), briefs, lounge sets and lounge dress.

To enhance the shopping experience and to educate customers about their intimate wear needs, Myntra is creating strong and relevant content at multiple ‘In-App’ touch points such as product display page and dedicated innerwear stores. These product-related stories and content initiatives make shopping lingerie an educational and pleasant experience for shoppers and help them cater to their needs.

Data on buying behavior indicates that young shoppers are trendy and experimentative, trying out various designs and silhouettes, as opposed to elder women shoppers who make their choices from a need-based perspective. Currently, lacy lingerie, the babydoll segments and lounge sets are in trend and on demand. Trends in loungewear show that consumers are opting for high-on-comfort wear that can replace the usual ethnic and western wear. ‘Sexy lingerie’, is one of the most searched product attributes on Myntra in the segment.

About 60% of the demand in the segment is presently generated by metro and tier 1 markets, although tier 2 and 3 markets have a significantly higher growth rate. The rising demand for the segment has also prompted brands to innovate and introduce new styles in products, such as, 4-way stretch bra and cooling bra, alongside shapewear, which is witnessing a rising demand for shaping briefs and bodysuits that cater to various body types. Among male consumers, breathable cotton track pants witnessed heightened demand, followed by shorts and innerwear.

Speaking on the strong demand for the segment, Ayyappan Rajagopal, Chief Business Officer Myntra, said, “Lingerie and loungewear is an emerging category with a strong contribution to Myntra’s growth. Our wide range of brands, options and styles, have driven solid momentum during the pandemic, alongside factors such as work from home and an attitudinal change in young women, especially from regions other than metros and tier-1 cities. While loungewear continues to witness growth like the previous year, a pleasant surprise has been the bouncing back of swimwear and shapewear. We are aiming to have more than 250 brands in the lingerie and loungewear segment by the end of the year, with a good mix of domestic and international brands.”

Lingerie articles trend at a price range of INR 500-700 and Loungewear at a price range of INR 900 -1100 on Myntra on an average.

Myntra doubles down on its customer commitment to the Beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’
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Myntra doubles down on its customer commitment to the Beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’

Jun 21, 2021 by Rekha Nair 0 Comments #Ayyappan Rajagopal, #Chief Business Officer, #Myntra

Bengaluru: Myntra announces the launch of Benefit Cosmetics on its platform. With more than 3,000 Brow Bars worldwide, and award-winning brow products, Benefit is the No. 1 Brow Brand Worldwide*, well-known for its creative packaging, quirky names and innovative beauty solutions, Benefit has swept the world with high quality products and services that remain connected to the brand’s unique DNA. Benefit Cosmetics will be a part of Myntra-Mall, India’s first digital mall offering the brand a unique platform to connect with its consumers right from the launch.

From customer-favourite brow products to mascaras, primers, face color, concealer and lip tints, Benefit has something for everyone.

Founded in 1976 by twin sisters, Jean & Jane Ford, Benefit is currently one of the fastest growing prestige beauty brands in the business with locations in over 59 countries across 5 continents and is part of the world’s leading luxury products group, Louis Vuitton Moet Hennessy (LVMH).

Commenting on the launch, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “The partnership with Benefit Cosmetics is going to strengthen Myntra’s commitment to offer the best of international beauty products to our brand conscious customers. The association will enhance our proposition, especially in the higher end of the segment. We are delighted to bring millions of fashion- forward customers the access to the best of international range from Benefit Cosmetics.”

“We’re not just in the makeup business, we’re in the feel-good business!” – Benefit describes its place in the world of beauty. Laughter and humor are at the heart of Benefit’s identity. Additionally, thoughtful innovation goes into how its formulas can be easy to apply for everyone. Benefit loves to create a colorful world for its unique products and services that all Benebabes can enjoy with a smile.

Benefit started its India journey in 2012. Today, Benefit is present in 10 cities with 24 doors (offline stores) and 9 Brow Bar Beauty Lounges in India, dedicated to providing a fresh spirit of beauty: a welcome space where Benebabes can gather, gab and glam!

As a part of the Myntra launch, Benefit Cosmetics is offering all ‘Benebabes’ a flat 25% off on all products for just one day on June 22, 2021.

As shoppers in India increasingly become conscious of craftsmanship and selective of the products they use, there is a growing demand for and an evident transition from mass to premium products. Myntra’s association with Benefit offers a stronger proposition in the market to cater to this segment.

The Beauty and Personal Care category continues to gain popularity, and has been growing at over 80% YOY on Myntra. During the pandemic, the category witnessed a 26% surge in demand, of which 30% was registered from T2 and T3 markets, highlighting a strong base of brand conscious customers across these regions. Myntra’s upcoming edition of EORS will offer customers the opportunity to shop from over 500 brands in the beauty and personal care space.

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Business World, News

Myntra strengthens its Beauty and Personal Care portfolio with the launch of Bath & Body Works

Mar 6, 2021 by Rekha Nair 0 Comments #Ayyappan Rajagopal, #Head of Business Myntra

Bengaluru: Myntra announces the launch of Bath & Body Works on its platform. Bath & Body Works is one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body & home, including the #1 selling collections for body lotion and body cream, body wash, hand soap and fine fragrance mist. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products & the newest, freshest fragrances and will now be available on Myntra.

As a leading player in the Beauty and Personal care space, Myntra offers its customers over 500+ brands, including some of the top global and domestic brands on its platform. The category has registered over 80% YOY growth. During the pandemic, the category saw an accelerated growth and witnessed 26% surge in demand coming from customers including YOY growth, of which 30%, from T2 and T3 markets, highlighting a strong base of brand conscious customers across these regions.

The association with Bath & Body Works further enhances the proposition of the category on Myntra’s platform, introducing the brand to Myntra’s wide consumer base, while also attracting Bath & Body Works’ loyal customers to the platform for their favorite products to be delivered home.

About Bath and Body Works Assortment:

● This launch will include 400+ styles of Bath & Body Works-exclusive products across body care and home fragrance.

● Bath & Body Works is the #1 brand in America for Fine Fragrance Mist; Body Moisturizers, including #1 Body Lotion and #1 Body Cream; Men’s Body Moisturizer; Body Scrub.

● Gingham, the brand’s signature fragrance, has been a top seller since its launch and You’re The One, Bath & Body Works’ newest launch, is the retailer’s bestseller for Spring. Other customer-favorites include Japanese Cherry Blossom, A Thousand Wishes and Into The Night. From year-round favorite fragrances to beloved seasonal scents to celebrate all year long, there are dozens of Bath & Body Works-exclusive fragrances to choose from.

● Bath & Body Works has more fragrances than any other candle maker and sells more 3-Wick Candles than any other retailer in America. Crafted with a patented soy blend wax and premium lead-free wicks for the best fragrance experience and a smooth, beautiful melt pool every time for consistent quality from beginning to end. High concentrations of rich fragrance oils deliver amazing room-filling fragrance for up to 45 hours.

● Bath & Body Works’ Men’s Collection offers seven exclusive fragrances, including its newest addition, Marble.

Commenting on the launch, Ayyappan Rajagopal, Head of Business Myntra, said, “Beauty and Personal care is an important category on Myntra and witnessed strong demand during the course of the pandemic, as shoppers preferred and experienced the convenience of shopping them online. We doubled our customer base for the category in the last 2 quarters of last year and also added about 100+ new brands to our portfolio in the last six months. Myntra’s association with Bath & Body Works is a significant one, considering the popularity of the brand and its discerning customers. Myntra’s reach and popularity make for an ideal platform for the brand to spread its presence across geographies and connect with a wider base of consumers.”

Bath & Body Works is available on Myntra from March 4, 2021.

 

Kidswear registers the highest growth among all categories on Myntra in 2020
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Kidswear registers the highest growth among all categories on Myntra in 2020

Dec 22, 2020 by Rekha Nair 0 Comments #Ayyappan Rajagopal, #Head of Business, #Myntra

Bengaluru: Kids’, as a category of apparel and accessories is emerging as a strong and promising segment, for Myntra, India’s leading destination for fashion and lifestyle. As a platform that holistically caters to the fashion needs of people under one roof, the kids’ category is an integral part of the overall value proposition of the online fashion major and has registered a 90% growth over the last one year. This may be attributed to the growing attractiveness of online shopping, from the perspective of safety, during the pandemic.

As the nation’s largest destination for fashion, Myntra currently houses over 1.1 lakh styles from over 450 leading brands, in the kid’s category. Some of the leading brands on the platform in the Kids’ segment are, H&M, UCB and GAP, among others, while leading products include, Dresses, T-shirts, Sweatshirts, Value Packs and Night Suits. The category also performed extremely well during the course of the pandemic, when its share of revenues doubled, registering strong organic growth for home wear and day wear article types, such as value packs, night suits and innerwear, among others. During the current year-end festive season, Myntra witnessed huge demand for party and outer wear, with sequins and embroidered dresses for girls and blazers and suits for boys. Winter Jackets and sweatshirts are also emerging as favourite among kidswear.

Interesting facts on Kids wear:
● The ratio of products for boys and girls being sold on Myntra – 45:55
● Most searched product/style in the category – Girls (Dresses), Boys (T-shirts), Kids (Jackets)
● Peak seasons – Festive season, summer holiday season, Children’s day
● Upcoming trends in Kidswear – Printed joggers, colour blocked sweatshirts, brand carriers, casual dresses, smart sleepwear with witty quotes and cartoon printed T-shirts

The ongoing End of Reason Sale, EORS, on Myntra which will end on 24 December, offers the perfect opportunity for parents to shop for winter wear for their children. On offer are over 150 brands and 11000 winter styles, with some of the top brands offering ‘Specially curated for Myntra’ ranges, bringing a very differentiated and fashionable line-up that is priced sharply.

Strengthening the kids category even further, Myntra has launched ‘Toys’ on the platform recently, expanding its offerings in the segment. Coming as it does, ahead of Christmas, the section is live with 850 styles currently and on track to launching 1500 more in the next 3-4 months. Some of the leading brands in the segment include ToysRus, Disney, Barbie and Mattel among other leading toys brands in the country.

Speaking on the segment, Ayyappan Rajagopal, Head of Business, Myntra, said, “The kids’ category is one of the major areas of focus for Myntra, especially after a very successful run in the recent months, peaking during the festive period. We have always been stronger in this segment in the metros and up north, and with the launch of a number of south and regional selection and brands our penetration into T2 and T3 cities has also increased significantly. Right now, we are witnessing over 100% growth in kids’ winter wear, with teens and pre-teens in the age group of 8 to 16 years, growing the highest. Overall, we are expecting strong traction in winter wear, T-shirts, dresses, infant apparel and ethnic wear, as a category in the days ahead.”

We strengthened our portfolio in the infant space with big launches like Chicco & Mothercare. Along with that, many new launches like Max, Levi’s kids, converse, Jordan helped Myntra grow its footprint in the branded space.

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Business World

Elle Brand and Myntra launch the Elle Jewelry collection in India

Nov 25, 2020 by Gouri Achary 0 Comments #Ayyappan Rajagopal, #ELLE, #ELLE Jewelry, #Lagardère Active Enterprises EMEA & India, #LicenseWorks, #Mr. Camille Thelu, #Myntra, #Rishabh Singla

Myntra has signed a licensing agreement with the ELLE brand, owned by the Lagardère Group (French conglomerate), to produce, distribute and promote the first-ever, ELLE jewellery collection for women in India.

Celebrated for its quintessential elegance, the feminine French fashion brand, is celebrating its 75th anniversary, continuing since 1945 to honour its legacy of empowering women to live the fullest. This ELLE collection will offer a wide variety of fashion jewellery, both effortless and elegantly seductive to wear anytime and surely to celebrate. Inspired by the audacious and unique Parisian Lifestyle, the collection will reflect the spirit of the times and be always on the move to appeal to all women and enhance feminine attitude.

The ELLE Jewelry collection will be pre-launched with over 150 styles across earrings, necklaces, bracelets, and sets, spread over collections like Classy Minimals, The Rainbow collection (multicoloured zircons), Evil Eye collection, Pearl Delicates, and Party Bling. The collection will be available to customers at a price range of INR 600 to INR 2500.

Mr. Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India, said, “We’re thrilled and honoured to be working with the Myntra team. Our united expertise enables us to present a stylish combination of jewellery accessible to all women, through Myntra and for the first time in the Indian market.”

Sharing his excitement on the ELLE Jewelry launch, Ayyappan Rajagopal, Head of Business, Myntra said ‘’Being one of India’s leading fashion and lifestyle destinations, Myntra offers the perfect platform for ELLE to launch its fashionable Parisian lifestyle inspired jewellery in India. The strength of our brand portfolio allows ELLE Jewelry to broaden its cross-category representation. Fostering our commitment to provide our users with unparalleled choice, Myntra will be the first to launch ELLE Jewelry in India. Jewellery is an important part of getting ready. With the launch, we aim to further strengthen our jewellery portfolio.”

This partnership is facilitated by LicenseWorks, the specialist corporate brand licensing agency. Rishabh Singla, Managing Partner at LicenseWorks added, “We are delighted to welcome Myntra to the ELLE brand licensing program. This license brings together a powerhouse fashion brand with a strong team of fashion and accessories retail experts. It’s truly a win-win for both sides.”

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Myntra partners with Max Fashion ahead of its ‘Big Fashion Festival’; launches 15000 new styles

Oct 6, 2020 by Gouri Achary 0 Comments #Ayyappan Rajagopal, #Big Fashion Festival, #max fashion, #Max Your Look’, #Myntra, #Shital Mehta

Bengaluru, October 2020: Ahead of ‘Big Fashion Festival’ that is scheduled to be held between October 16-22, Myntra announces its collaboration with Max Fashion, one of the largest fashion retailers in India known for its cutting-edge fashion from around the globe. This partnership will see over 15,000 of the latest styles and designs from the Max Fashion’s collection onto the Myntra platform; the selection of styles will grow through the festive season reaching 20000 styles, giving customers one of the widest choices, including in the ethnic wear category. Myntra will also be offering a curated array of products bundled as ‘packs’ at value for customers who want to style their looks from across categories. The bundle ‘packs’ are a part of the ‘Max Your Look’ proposition that empowers fashion-conscious customers to curate their complete look under Rs.999. Myntra aims at targeting the sweet spot for value-conscious customers across tier 1/2/3 cities to strengthen its position as the leading fashion destination.

Max will offer an even greater variety of choices for shoppers on Myntra looking for trendy yet affordable ‘everyday fashion’ across all age groups and categories, from apparel to footwear and accessories, ahead of the festive season. In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kidswear. Some of the styles include Romantic Retro (Retro-inspired style statement) in Women’s Western wear, Neo Sports in athleisure, Binge on Prints, Casual Brights, Cool Checks, Graphic Mania in Men’s Wear and Floral Fantasy, Candyland Pastels, Print Play and All Things Blue in Kids Wear.

Max Fashion works closely with its international design teams to develop and offer cutting edge fashion from across the globe while understanding the preferences of Indian fashion-savvy consumers. As one of the largest mono fashion brands in India with more than 375 stores in 130 cities across the country, Max Fashion enjoys a wide appeal across the length and breadth of the country. As a go-to-destination for the fashion needs of an entire family, offering a wide range of merchandise at affordable prices, the brand resonates with consumers beyond India’s metro and tier 1 markets. The association with Myntra will enable Max to access Myntra’s tech capabilities, large customer base and reach untapped markets.

Commenting on the association, Ayyappan Rajagopal, Head of Business, Myntra, said, “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Coming as it does, ahead of the festive season, the association offers a huge impetus for consumers to shop for their favourite collection from the comfort and safety of their homes. Additionally, Myntra’s tech capabilities will enable Max to offer one of the biggest selections to fashion-conscious customers across the nation.”

Sharing his views on the partnership, speaking on the occasion Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd. said, “We are delighted to partner with Myntra and bring Max Fashion’s amazing fashion and styles to their platform. Our focus on the latest cutting-edge fashion from around the globe makes it a perfect addition for their platform. Max Fashion continues to enjoy its leading position as the single largest fashion brand in India across both omnichannel as well as online space. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”

Myntra’s strong delivery network and wide reach is set to enhance Max’s foothold in the country while offering the perfect opportunity for consumers to access a wide range of fashion and lifestyle products. The partnership between Myntra and Max is set to bring this year’s festive cheer a little early.

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Myntra launches Landmark Group’s high-street footwear brand, SHOEXPRESS, in India

Sep 15, 2020 by Gouri Achary 0 Comments #Ayyappan Rajagopal, #Iesmoenie Jakoet, #Landmark Group, #SHOEXPRESS

Bengaluru, September 15, 2020: Myntra announces its strategic partnership with SHOEXPRESS, a fashion-forward footwear brand, to offer a range of trendy collections across formal and casual footwear for men, women and kids. The brand, owned by the Landmark Group, leading retailer in the Middle East and India, with a growing presence across South East Asia, will be available on Myntra from September 17, 2020.

SHOEXPRESS is known for its fashionable collection of footwear and accessories and is well-recognized by shoppers in the Middle East and North Africa (MENA) region for its on-trend styles and new designs. It caters to men, women and children through its 110 outlets in the region. Founded in 2009, SHOEXPRESS is one of the fastest-growing brands in the Middle East and will for the first time be available in the Indian retail market. The brand belongs to the same parent company of popular retail brands like Lifestyle, Max, Home Centre, Easy Buy & SPAR.

Positioned as a strong fashion brand offering value with a versatile assortment, SHOEXPRESS collections can be closely associated by fashion-forward consumers.

From large-format stores in the Middle East, products from SHOEXPRESS will now be available to the fashion-forward consumers in India through Myntra. The collections include formal, casual, comfort and classic wear for women, in the price range of INR 499 and 3999, with over 1200 options annually. Men can choose from formal, casual and activewear, starting at INR 499 up to INR 4399, with over 680 options to choose from. The kids’ collection and accessories such as handbags, purses, wallets, belts, sunglasses and costume jewellery will also be available later in the year.

Being one of the leading fashion and lifestyle destinations in India, Myntra offers over 100+ domestic and international brands in the footwear category on its platform today. It is also one of the fastest-growing categories on the platform at 28% YoY and offers over 90,000 styles to choose from a range of categories.

Speaking on the association, Ayyappan Rajagopal Head of Business, Myntra, said, “We believe, there is a significant overlap in the choices and preferences of shoppers of footwear, on Myntra and of SHOEXPRESS, making it an ideal partnership. Footwear has and will continue to be a major driver of business for us. SHOEXPRESS’ collection will further strengthen the footwear category, thereby enabling us to serve the evolving needs of our growing customer base in the best manner possible. With Myntra’s popularity and reach SHOEXPRESS is on its way to creating a mark for itself in India.”

Iesmoenie Jakoet, Chief Operating Officer of SHOEXPRESS said, “We are very excited to announce our partnership with Myntra. India is a very important market for us, and we see tremendous growth opportunities here as the customers are young and fashionable, which resonates very well with our brand offering. We look forward to bringing our range of fashionable footwear, which is well known in the Middle East, to the Indian market for the first time. Through this collaboration, the Myntra customer will now have access to a stylish range of footwear and accessories to suit by SHOEXPRESS. Footwear is a key category of Myntra and we see this as the start to a longstanding partnership. The entry of SHOEXPRESS into the Indian market marks a new chapter, and we’re confident that together with Myntra’s extensive reach, we will be able to cater to customers across the country.”