Tag: Head of Business

Business World

Secret Temptation strengthens brand portfolio with launch of new range ‘Pink’

Mar 10, 2021 by Neel Achary 0 Comments #Amyra Dastur, #Bhadrak, #Head of Business, #McNROE Consumers Product Pvt Ltd, #Mr. Ankit Daga, #Odisha

Amyra Dastur associates with Secret Temptation to endorse Pink talc

Hyderabad: Leading female fragrance brand Secret Temptation, from the house of McNROE, has launched a new range ‘Pink’ comprising deodorant, talcum powder and soap. Spelling confidence through their line of communications “Pink is the new secret”, the brand believes in young women to conquer the world with their unparalleled confidence, adore themselves and live their dreams.

Pink fragrance profile is both bold and sensual at the same time – the freshness of the white florals intertwined with intense cocoa and vanilla makes this super addictive and powerful. With Pink, Secret Temptation has not only added an exciting new range to its portfolio after 2 years but also successfully launched a complete range (which includes soap and beauty talc) for the first time ever.

Speaking on the occasion, Mr. Ankit Daga, Head of Business, McNROE Consumers Product Pvt Ltd, said, “I am delighted to present Pink, the complete range, to enchant our young female consumers who value pink not just as a colour but celebrate it as an attitude in itself. Pink, the all new floral, oriental long lasting fragrance from Secret Temptation, salutes the enduring spirit of womanhood and appreciates those who are ready to take on the world with utmost confidence”.

Indian actress Amyra Dastur, who is endorsing the talcum powder from Secret Temptation’s Pink, expressed delight on being a part of the brand and the launch of the new range. “I’m glad to be a part of the Secret Temptation family. I absolutely love their products and I’ve been using them since I was in school. I played a lot of sports so I love using their soaps and especially their range of powders. Pink is one of my favourite colours; I love that they’re launching a new line with some fantastic fragrances in each product,” said Amyra on the occasion of becoming the face of Pink talc. The Bollywood starlet has been the ambassador for several beauty and skincare brands in the past.

The 150ml deodorant is available at Rs. 190 only, while the talcum powder from Secret Temptation’s Pink is in four sizes – 25 gram for Rs. 10, 50 gram for Rs. 43, 100 gram for Rs. 80 and 300 gram for Rs. 180. Pink’s soaps are available in two packs – 40 gram for Rs. 10 and 75 gram for Rs. 30. The Pink products are available across the country and can be purchased across leading retail outlets and on all major e-commerce sites including Amazon, Flipkart, Snapdeal and Paytm.

About Secret Temptation

A leading brand in the personal care category, Secret Temptation was conceptualized for the female grooming segment by McNROE. It offers an array of products ranging from perfumes, deodorants and talcum powder for women. Be it a fancy event, a job interview or even your first day at college, Secret Temptation gives you the confidence and poise you need to make it a success.

About McNROE

The house of McNROE was created with a singular objective to, “Improve the quality of life.” Home to celebrated brands like Wild Stone, Secret Temptation, Heaven’s Garden, Wild Stone Code and Knox, McNROE offers the finest products across diverse categories including deodorants, perfumes, talcum powder and soaps.

McNROE began its journey in 1986 from a small factory near Bhadrak, Odisha. In all these years it has not just built the most loved brands but has also won the hearts of its consumers with its premium quality products.

News

Kidswear registers the highest growth among all categories on Myntra in 2020

Dec 22, 2020 by Rekha Nair 0 Comments #Ayyappan Rajagopal, #Head of Business, #Myntra

Bengaluru: Kids’, as a category of apparel and accessories is emerging as a strong and promising segment, for Myntra, India’s leading destination for fashion and lifestyle. As a platform that holistically caters to the fashion needs of people under one roof, the kids’ category is an integral part of the overall value proposition of the online fashion major and has registered a 90% growth over the last one year. This may be attributed to the growing attractiveness of online shopping, from the perspective of safety, during the pandemic.

As the nation’s largest destination for fashion, Myntra currently houses over 1.1 lakh styles from over 450 leading brands, in the kid’s category. Some of the leading brands on the platform in the Kids’ segment are, H&M, UCB and GAP, among others, while leading products include, Dresses, T-shirts, Sweatshirts, Value Packs and Night Suits. The category also performed extremely well during the course of the pandemic, when its share of revenues doubled, registering strong organic growth for home wear and day wear article types, such as value packs, night suits and innerwear, among others. During the current year-end festive season, Myntra witnessed huge demand for party and outer wear, with sequins and embroidered dresses for girls and blazers and suits for boys. Winter Jackets and sweatshirts are also emerging as favourite among kidswear.

Interesting facts on Kids wear:
● The ratio of products for boys and girls being sold on Myntra – 45:55
● Most searched product/style in the category – Girls (Dresses), Boys (T-shirts), Kids (Jackets)
● Peak seasons – Festive season, summer holiday season, Children’s day
● Upcoming trends in Kidswear – Printed joggers, colour blocked sweatshirts, brand carriers, casual dresses, smart sleepwear with witty quotes and cartoon printed T-shirts

The ongoing End of Reason Sale, EORS, on Myntra which will end on 24 December, offers the perfect opportunity for parents to shop for winter wear for their children. On offer are over 150 brands and 11000 winter styles, with some of the top brands offering ‘Specially curated for Myntra’ ranges, bringing a very differentiated and fashionable line-up that is priced sharply.

Strengthening the kids category even further, Myntra has launched ‘Toys’ on the platform recently, expanding its offerings in the segment. Coming as it does, ahead of Christmas, the section is live with 850 styles currently and on track to launching 1500 more in the next 3-4 months. Some of the leading brands in the segment include ToysRus, Disney, Barbie and Mattel among other leading toys brands in the country.

Speaking on the segment, Ayyappan Rajagopal, Head of Business, Myntra, said, “The kids’ category is one of the major areas of focus for Myntra, especially after a very successful run in the recent months, peaking during the festive period. We have always been stronger in this segment in the metros and up north, and with the launch of a number of south and regional selection and brands our penetration into T2 and T3 cities has also increased significantly. Right now, we are witnessing over 100% growth in kids’ winter wear, with teens and pre-teens in the age group of 8 to 16 years, growing the highest. Overall, we are expecting strong traction in winter wear, T-shirts, dresses, infant apparel and ethnic wear, as a category in the days ahead.”

We strengthened our portfolio in the infant space with big launches like Chicco & Mothercare. Along with that, many new launches like Max, Levi’s kids, converse, Jordan helped Myntra grow its footprint in the branded space.