Tag: Big Fashion Festival

myntra
Business World

Myntra sets record with ~100% growth in orders over the previous edition of Big Fashion Festival; 4 million customers shop during the event

Oct 23, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #Big Fashion Festival, #Myntra

Myntra’s ‘Big Fashion Festival’, held between 16-22 October, capped off its week-long extravaganza with 4 million customers shopping for 13 million items across categories, clocking 2X growth in orders and customers over the previous edition. The mega fashion shopping event brought the festive cheer to shoppers across all parts of the country, with tier 2 and 3 contributing to about 50% of overall sales.

An unprecedented number of 1 million new customers, shopped during the Big Fashion Festival, registering 105% growth in new customers over the previous edition. Among the new customers, t-shirts, shirts, jeans and sweatshirts, casual shoes and kurtas, were popular with men, while kurtas, kurta sets, tops, dresses and jeans were popular with women.

Top brands among the new customers were, Roadster, HRX, Highlander, Mast & Harbour, Libas, Sassafras, Dressberry and Vishudh, among others. Emerging non-metro cities contributing to the new customer growth included Lucknow, Patna, Ranchi, Visakhapatnam, Jaipur, Surat, Nagpur and Bhopal, during the seven-day event. Tier 3-cities witnessed a growth of 180% in new customers, which was led by Imphal, Udaipur, Shillong, Karimnagar, Muzaffarpur among others.

Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “Myntra has successfully kicked-off the festive cheer for the fashion-forward shoppers across India this year, by offering the best value on the widest selection of styles and designs from leading brands, at the Big Fashion Festival. With tier 2 and 3 cities emerging strong during the event, tier 3 cities have witnessed a 180% growth in new shoppers as compared to the previous edition.

Using our omnichannel network, with over 1000 stores and 100 brands, we have been able to fulfill customer deliveries in close to ~11,000 pincodes. The massive success of this event has renewed the spirits of brands, sellers and delivery partners, including our partners from the MENSA network that is delivering 70% of our orders across the country. The event has set the tone for the new season, all the way up to the end of the year.”

What did people shop at the Big Fashion Festival:

· 5400 pairs of footwear sold per hour during the sale

· 130 women’s kurtas and kurta sets sold every minute

· 150 t-shirts sold every minute / 2.5 t-shirts sold every second

· Highest value of an item purchased was Rs.1.9 lakh and highest order value was Rs. 3.3 lakh

· ‘Black, blue and pink’ were the most preferred colours by shoppers

· Bangalore bought the most number of masks while Delhi bought the most number of sanitisers

High traction categories

The top 3 categories that sold the highest number of units were, Men’s Jeans & Streetwear, Women’s Westernwear and Women’s Ethnic wear. The festive season drew a significant portion of shoppers to the ethnic section, with Ethnic wear registering a 100% growth compared to the last edition.

Kid’s wear too recorded a strong growth of 130% over the previous edition, with shoppers opting for brands such as H&M, Max, YK, UCB, GAP, Gini & Jony, among others. Demand for Beauty and Personal care products witnessed significant growth at about 72% over last year’s festive event. Myntra Fashion Brands, with brands such as Roadster, HRX, Anouk including others, contributed about 26% to the event.

Most popular brands of Big Fashion Festival

The top brands that witnessed high traction during the event included Biba, W, Libas, H&M, Levis, Jack & Jones, Tommy Hilfiger, Puma, Nike, Roadster, HRX, Anouk and H&M.

Leading omnichannel brands that experienced high demand from customers included, MANGO, GAP, CHARLES & KEITH, ALDO, Louis Philippe, U.S. Polo Assn, Allen Solly, Peter England.

The platform saw a 100% jump in users over the previous edition. Shoppers from tier 2 and 3 cities shopped enthusiastically, contributing 50% to the overall sales.

Shoppers who missed undertaking their festive shopping during the Big Fashion Festival can now look forward to a range of value offers from Myntra’s upcoming Diwali sale event, which is slated to commence on November 30.

What brands had to say:

PUMA

We’ve witnessed extremely high traction during Myntra’s Big Fashion Festival. Consumer trends have been promising and this proves to be a great start to the festive season. Post the unlocking, Myntra’s focus and growth in the Sportswear category is very heartening”, said Mr. Abhishek Ganguly, Managing Director, PUMA India & South East Asia

MADURA

“Myntra’s Big Fashion Festival has offered phenomenal traction for our brands. We are seeing an almost 150% growth during this event over last year and we hope to continue this positive momentum for the rest of the festive season. A big change from last year is the addition of almost 300+ offline stores to Myntra’s platform via their Omnichannel integration. This has helped our customers enjoy an even higher width of assortment from the comfort of their homes. We have seen a very healthy growth through our Omni integrations. We will continue to ramp up the number of stores integrated with Myntra so that the customers get the best of both worlds”, said, Vishak Kumar, CEO, Madura Fashion and Lifestyle

MAX Fashion

“The Big Fashion Festival was the first major event that Max witnessed at Myntra and has helped us reach out to their most loyal customers who shopped wholeheartedly for their entire family this festive season, from the safety of their homes. We began preparing for this event almost 30-45 days in advance, with marketing, inventory build-up and SCM, enabling us to reach a much wider customer base for the festive season and increasing the overall digital footprint of the brand. Our recent association with Myntra has thus been off to a scintillating start, and we have received the highest traction for Kids and Women’s wear so far”, said, Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd.

Myntra BFF
Business World

Explore Myntra’s ‘Festive Store’ For The Biggest Regional Collection Ever at ‘Big Fashion Festival’

Oct 16, 2020 by Gouri Achary 0 Comments #Big Fashion Festival, #Biggest Regional Collection, #Festive Store, #Myntra

The much-awaited Myntra Big Fashion Festival (BFF) is back with a bang from 16th to 22nd October 2020. With amazing value offers from 5000+ brands on d over nine lakh styles to choose from, fashion enthusiasts have much to look forward to. The array of offerings will include festive, fusion, formal to casual apparel, footwear, makeup, jewellery, and accessories, to put together stylish ensembles for men, women, and children. To treat its customers with region-specific ethnic selections that highlight the various Indian festive preferences across the culturally diverse nation, Myntra has also introduced a specially curated festive store.

Myntra’s festive store is a one-stop destination for the entire family’s festive needs. Across a range of apparel for adults and kids, jewellery and accessories, beauty and grooming, home needs, and gifting, a customer would find everything that makes a festival wholesome. The store brings out a highly curated selection for all occasions that fall within the month-long festive period – Navratri, Durga Puja, Dussehra, Karwachauth, Diwali, Dhanteras, and Bhaidooj. One would also find styling tips in terms of ready-to-wear looks to suit their needs and personalities, be it fusion, a festive dinner look, or something more traditional.

The festive store also aims to showcase key brands and their festive collections with a focus on strong value offers for the customers. Brands such as Biba, W, Libas, and their festive edits have exciting styles that can be purchased from this store.

Myntra is enabling customers to celebrate the festive diversity of the nation with its strong pan India collection:

Available are, Jamdani, Bhagalpuri and traditional red and white sarees from the East, Banarasi, Chikankari, Mojaris, Juttis, etc. from the North, Kanjeevarams, Veshtis, Temple Jewellery, Pattu Pavadai from the South, Bandhni, Gota Patti, Leheriya and Mirror work from the West and Maheshwari, Chanderi, Dhokra, etc. from the Central region.

A glance at the Regional Collection up for grabs during Myntra’s ‘Big Fashion Festival’ 2020

Listed below are some of the popular options that buyers can add to their cart

Sarees – The quintessential Indian garment for a woman can be shopped from renowned brands such as Soch, Pothys, Aamna, Banarasi Silk Works, Saree Mall, Mimosa, and so on. Silk, cotton, linen, organza, satin, and chiffon are some of the various fabrics that can be bought at incredible prices during Myntra Big Fashion Festival 2020. The styles of sarees include Banarasi, Kanjeevaram, Chettinad, Tussar, Chanderi, Mysore Silk, and many more, in prints or embellishments of different kinds to suit individual preferences.

Kurtas – This is a garment that has a home in every wardrobe, and Myntra’s Big Fashion Festival is the best time to stock up. One can pick between long and short kurtas for men with some having asymmetrical hemlines that are apt for everyday wear or festive occasions. Women will be pleased to select from anarkalis, kaftan, pathani, A-line, or straight cut ones in various lengths, from Libas, Anouk, Sangria, Max, and others.

Salwar Suits – The versatility of this garment has helped it remain a popular choice amongst ethnic wear for women throughout India. There are festive, fusion as well as daily wear options available at affordable prices. Leheriya, Shibori, Kalamkari, Ombre, Ikat, and many other kurta styles can be found from trusted brands such as Jaipur Kurti, Jiyaa, Varanga, Nayos, and Libas. Customers can get their hands on these kurtas with attractive offers going up to 80%..

Lehenga Choli – The lehenga choli is definitely a garment that is on top of the list of women’s Indian wear for special occasions, be it festivals or weddings. Women can choose from, made to measure, ready to wear, semi-stitched as well as unstitched pieces on Myntra. The collection caters to diverse preferences in fabrics too. Shoppers can find pieces from some of the most trusted brands, such as AKS, Chhabra 555, Inddus, and more.

Nehru Jacket – This is a must-have in every man who wishes to look his dapper best in a kurta pyjama. Shoppers can find a diverse range of fabrics in Nehru jackets, such as corduroy, satin, velvet, and woven pieces at the 2020 Myntra Big Fashion Festival. They can be worn either for festive celebrations or with everyday smart ethnic, formal ensembles. ‘House of Pataudi’, Manyavar, Vastramay, and Sojanya are examples of prominent brands that men can select on Myntra.

Sherwani – Men who are looking to don a regal ensemble for special occasions will not be let down by this distinctly Indian garment. Both traditional pieces, as well as ones with a contemporary touch, will be available during the Myntra Big Fashion Festival 2020. Brands such as Kisah, Deyann, Manish Creations, SG Rajasahab, Freehand, Benstoke, and others, offer plain, printed, embroidered as well as self-design sets. The fabric choices include cotton, silk, silk blend and polyester in a variety of styles.

Kolhapuri Chappals – One of the classic choices in ethnic footwear is the Kolhapuri chappal. These pairs, with the unique toe loop, are available in styles for men and women. This traditional leather footwear also has synthetic options. If one wishes to look beyond traditional slippers, there are variants such as, sandals, flats, and heels too. Find them in a host of colours for festive events as well as for daily use.

Mojaris – It is the variety of colours and designs that makes it possible to find a mojari for diverse ethnic ensembles easily. At the Myntra Big Fashion Festival, one can find a wide range of options for men, women, and children at eye-catching prices. Buyers can find pairs featuring thread work, woven patterns, embellishments, beading, embroidery, prints, and much more. There are pairs that are backless and others with a back strap, ankle loop, velcro, or zip. Taavi, Fulkari, Jivaana and Jutti Express are some of the popular labels within this collection.

myntra
Business World

Myntra partners with Max Fashion ahead of its ‘Big Fashion Festival’; launches 15000 new styles

Oct 6, 2020 by Gouri Achary 0 Comments #Ayyappan Rajagopal, #Big Fashion Festival, #max fashion, #Max Your Look’, #Myntra, #Shital Mehta

Bengaluru, October 2020: Ahead of ‘Big Fashion Festival’ that is scheduled to be held between October 16-22, Myntra announces its collaboration with Max Fashion, one of the largest fashion retailers in India known for its cutting-edge fashion from around the globe. This partnership will see over 15,000 of the latest styles and designs from the Max Fashion’s collection onto the Myntra platform; the selection of styles will grow through the festive season reaching 20000 styles, giving customers one of the widest choices, including in the ethnic wear category. Myntra will also be offering a curated array of products bundled as ‘packs’ at value for customers who want to style their looks from across categories. The bundle ‘packs’ are a part of the ‘Max Your Look’ proposition that empowers fashion-conscious customers to curate their complete look under Rs.999. Myntra aims at targeting the sweet spot for value-conscious customers across tier 1/2/3 cities to strengthen its position as the leading fashion destination.

Max will offer an even greater variety of choices for shoppers on Myntra looking for trendy yet affordable ‘everyday fashion’ across all age groups and categories, from apparel to footwear and accessories, ahead of the festive season. In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kidswear. Some of the styles include Romantic Retro (Retro-inspired style statement) in Women’s Western wear, Neo Sports in athleisure, Binge on Prints, Casual Brights, Cool Checks, Graphic Mania in Men’s Wear and Floral Fantasy, Candyland Pastels, Print Play and All Things Blue in Kids Wear.

Max Fashion works closely with its international design teams to develop and offer cutting edge fashion from across the globe while understanding the preferences of Indian fashion-savvy consumers. As one of the largest mono fashion brands in India with more than 375 stores in 130 cities across the country, Max Fashion enjoys a wide appeal across the length and breadth of the country. As a go-to-destination for the fashion needs of an entire family, offering a wide range of merchandise at affordable prices, the brand resonates with consumers beyond India’s metro and tier 1 markets. The association with Myntra will enable Max to access Myntra’s tech capabilities, large customer base and reach untapped markets.

Commenting on the association, Ayyappan Rajagopal, Head of Business, Myntra, said, “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Coming as it does, ahead of the festive season, the association offers a huge impetus for consumers to shop for their favourite collection from the comfort and safety of their homes. Additionally, Myntra’s tech capabilities will enable Max to offer one of the biggest selections to fashion-conscious customers across the nation.”

Sharing his views on the partnership, speaking on the occasion Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd. said, “We are delighted to partner with Myntra and bring Max Fashion’s amazing fashion and styles to their platform. Our focus on the latest cutting-edge fashion from around the globe makes it a perfect addition for their platform. Max Fashion continues to enjoy its leading position as the single largest fashion brand in India across both omnichannel as well as online space. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”

Myntra’s strong delivery network and wide reach is set to enhance Max’s foothold in the country while offering the perfect opportunity for consumers to access a wide range of fashion and lifestyle products. The partnership between Myntra and Max is set to bring this year’s festive cheer a little early.