Tag: max fashion

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Max Kids Festival Brings Nationwide Canvas for Unleashing Imagination

Jun 17, 2024 by Sujata Muguda 0 Comments #BENGALURU, #Head-Marketing, #max fashion, #Max Fashion India, #Max Kids Festival, #Miss India, #Nationwide Canvas for Unleashing Imagination, #Neha Dhupia, #Pallavi Pandey, #PAN India, #Pioneering the global fashion landscape, #President & Deputy CEO of Max Fashion India, #Sumit Chandna

Bengaluru, June 17, 2024 – Pioneering the global fashion landscape, Max Fashion proudly unveils the return of its popular Max Kids Festival campaign for summer 2024. Since its inception 14 years ago, the Max Kids Festival has grown to become a landmark event that families eagerly await each summer, playing a key role in strengthening Max’s position as the most loved fashion brand with everybody in the country. Today, the kid’s category accounts for one-fourth of Max’s total sales. The nationwide annual initiative focuses on kids and teens celebrating their creativity through the medium of art. This year’s edition will feature an unprecedented all-India drawing and colouring contest for kids and teens across 21 cities and more than 100 Max stores.

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Pallavi Pandey, Head Marketing, Max Fashion India exclaims ” The Max Kids Festival is our biggest and most beloved annual brand IP. Each year, it grows grander in scale and ambition as we strive to create an unparalleled experience for our youngest fans. We realize the boundless passion, creativity, and effort inherent in kids, which is why this year, we are showcasing their incredible talents in a truly spectacular fashion. The festival is a celebration of kids’ imagination brought to life and we are committed to providing a platform that amplifies their voices and creative expressions like never before.”

Inaugurating the drawing exhibition, acclaimed actress and former Miss India, Neha Dhupia, graced the occasion. She also interacted with esteemed guests during the event.

Every year, Max thoughtfully curates the collection around popular comic themes. This year, they have expanded their inspiration beyond just comics to also incorporate beloved shows and characters from leading OTT platforms. The 2024 collection is a delightful amalgamation of iconic comic characters like Garfield, SpongeBob, and LOL Surprise, seamlessly blended with fan-favourite OTT sensations such as Wednesday, Stranger Things, One Piece and more priced at 129 INR onwards. The event will feature an exhibit showcasing the shopping bags created by the kids, accompanied by engaging art activities tailored for kids and teens. Additionally, a youth fashion show will take center stage, spotlighting the Urban collection.

Sumit Chandna, President & Deputy CEO of Max Fashion India, on the occasion said ” For years, we have stood the test of time by staying true to our commitment of bringing the coolest and trendiest collections for teens and kids. This unwavering focus has not only strengthened our brand identity but also helped us increase the contribution from the genz and youth segments year after year. We take immense pride in being a brand that resonates with the ever-evolving tastes and preferences of the youth, ensuring we remain their go-to destination for fast fashion.”

Open to kids starting from 3 years and above, the 2024 Max Kids Festival will take place at Max stores PAN India, with the theme: “Draw Your Superhero saving Earth” on a shopping bag made from recyclable paper provided at the store. With 23000+ kids registering from multiple cities, the entries received will be exhibited at a special Max Kids Festival event on June 16 at the Mall of Asia, Bangalore. A select seven grand prize winners will win an all-expenses paid trip to Kashmir, with their families.

myntra
Business World

Myntra partners with Max Fashion ahead of its ‘Big Fashion Festival’; launches 15000 new styles

Oct 6, 2020 by Gouri Achary 0 Comments #Ayyappan Rajagopal, #Big Fashion Festival, #max fashion, #Max Your Look’, #Myntra, #Shital Mehta

Bengaluru, October 2020: Ahead of ‘Big Fashion Festival’ that is scheduled to be held between October 16-22, Myntra announces its collaboration with Max Fashion, one of the largest fashion retailers in India known for its cutting-edge fashion from around the globe. This partnership will see over 15,000 of the latest styles and designs from the Max Fashion’s collection onto the Myntra platform; the selection of styles will grow through the festive season reaching 20000 styles, giving customers one of the widest choices, including in the ethnic wear category. Myntra will also be offering a curated array of products bundled as ‘packs’ at value for customers who want to style their looks from across categories. The bundle ‘packs’ are a part of the ‘Max Your Look’ proposition that empowers fashion-conscious customers to curate their complete look under Rs.999. Myntra aims at targeting the sweet spot for value-conscious customers across tier 1/2/3 cities to strengthen its position as the leading fashion destination.

Max will offer an even greater variety of choices for shoppers on Myntra looking for trendy yet affordable ‘everyday fashion’ across all age groups and categories, from apparel to footwear and accessories, ahead of the festive season. In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kidswear. Some of the styles include Romantic Retro (Retro-inspired style statement) in Women’s Western wear, Neo Sports in athleisure, Binge on Prints, Casual Brights, Cool Checks, Graphic Mania in Men’s Wear and Floral Fantasy, Candyland Pastels, Print Play and All Things Blue in Kids Wear.

Max Fashion works closely with its international design teams to develop and offer cutting edge fashion from across the globe while understanding the preferences of Indian fashion-savvy consumers. As one of the largest mono fashion brands in India with more than 375 stores in 130 cities across the country, Max Fashion enjoys a wide appeal across the length and breadth of the country. As a go-to-destination for the fashion needs of an entire family, offering a wide range of merchandise at affordable prices, the brand resonates with consumers beyond India’s metro and tier 1 markets. The association with Myntra will enable Max to access Myntra’s tech capabilities, large customer base and reach untapped markets.

Commenting on the association, Ayyappan Rajagopal, Head of Business, Myntra, said, “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Coming as it does, ahead of the festive season, the association offers a huge impetus for consumers to shop for their favourite collection from the comfort and safety of their homes. Additionally, Myntra’s tech capabilities will enable Max to offer one of the biggest selections to fashion-conscious customers across the nation.”

Sharing his views on the partnership, speaking on the occasion Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd. said, “We are delighted to partner with Myntra and bring Max Fashion’s amazing fashion and styles to their platform. Our focus on the latest cutting-edge fashion from around the globe makes it a perfect addition for their platform. Max Fashion continues to enjoy its leading position as the single largest fashion brand in India across both omnichannel as well as online space. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”

Myntra’s strong delivery network and wide reach is set to enhance Max’s foothold in the country while offering the perfect opportunity for consumers to access a wide range of fashion and lifestyle products. The partnership between Myntra and Max is set to bring this year’s festive cheer a little early.