Tag: Head-Marketing

News

Max Kids Festival Brings Nationwide Canvas for Unleashing Imagination

Jun 17, 2024 by Sujata Muguda 0 Comments #BENGALURU, #Head-Marketing, #max fashion, #Max Fashion India, #Max Kids Festival, #Miss India, #Nationwide Canvas for Unleashing Imagination, #Neha Dhupia, #Pallavi Pandey, #PAN India, #Pioneering the global fashion landscape, #President & Deputy CEO of Max Fashion India, #Sumit Chandna

Bengaluru, June 17, 2024 – Pioneering the global fashion landscape, Max Fashion proudly unveils the return of its popular Max Kids Festival campaign for summer 2024. Since its inception 14 years ago, the Max Kids Festival has grown to become a landmark event that families eagerly await each summer, playing a key role in strengthening Max’s position as the most loved fashion brand with everybody in the country. Today, the kid’s category accounts for one-fourth of Max’s total sales. The nationwide annual initiative focuses on kids and teens celebrating their creativity through the medium of art. This year’s edition will feature an unprecedented all-India drawing and colouring contest for kids and teens across 21 cities and more than 100 Max stores.

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Pallavi Pandey, Head Marketing, Max Fashion India exclaims ” The Max Kids Festival is our biggest and most beloved annual brand IP. Each year, it grows grander in scale and ambition as we strive to create an unparalleled experience for our youngest fans. We realize the boundless passion, creativity, and effort inherent in kids, which is why this year, we are showcasing their incredible talents in a truly spectacular fashion. The festival is a celebration of kids’ imagination brought to life and we are committed to providing a platform that amplifies their voices and creative expressions like never before.”

Inaugurating the drawing exhibition, acclaimed actress and former Miss India, Neha Dhupia, graced the occasion. She also interacted with esteemed guests during the event.

Every year, Max thoughtfully curates the collection around popular comic themes. This year, they have expanded their inspiration beyond just comics to also incorporate beloved shows and characters from leading OTT platforms. The 2024 collection is a delightful amalgamation of iconic comic characters like Garfield, SpongeBob, and LOL Surprise, seamlessly blended with fan-favourite OTT sensations such as Wednesday, Stranger Things, One Piece and more priced at 129 INR onwards. The event will feature an exhibit showcasing the shopping bags created by the kids, accompanied by engaging art activities tailored for kids and teens. Additionally, a youth fashion show will take center stage, spotlighting the Urban collection.

Sumit Chandna, President & Deputy CEO of Max Fashion India, on the occasion said ” For years, we have stood the test of time by staying true to our commitment of bringing the coolest and trendiest collections for teens and kids. This unwavering focus has not only strengthened our brand identity but also helped us increase the contribution from the genz and youth segments year after year. We take immense pride in being a brand that resonates with the ever-evolving tastes and preferences of the youth, ensuring we remain their go-to destination for fast fashion.”

Open to kids starting from 3 years and above, the 2024 Max Kids Festival will take place at Max stores PAN India, with the theme: “Draw Your Superhero saving Earth” on a shopping bag made from recyclable paper provided at the store. With 23000+ kids registering from multiple cities, the entries received will be exhibited at a special Max Kids Festival event on June 16 at the Mall of Asia, Bangalore. A select seven grand prize winners will win an all-expenses paid trip to Kashmir, with their families.

Business

JP Infra Mumbai announces exclusive Akshaya Tritiya offers for their customers

May 3, 2022 by Rekha Nair 0 Comments #Deepak Nair, #Head-Marketing, #JP Infra Mumbai Pvt. Ltd.

 May 2022, Mumbai: JP Infra Mumbai Private Limited, one of the leading real estate developers in Mumbai is offering a modular kitchen to their customers on every booking made during this Akshaya Tritiya across all their projects JP Eminence at Andheri, North Imperia, North Barcelona, North Euphoria, North Alexa & Codename Dream Home in North Garden City in Mira Road. The offer is available only for a limited period.

Akshaya Tritiya is an auspicious time for all kinds of investments with buyer sentiment majorly inclined towards buying a house.

Mr. Deepak Nair – Head, Marketing, JP Infra Mumbai Private Limited said “Homebuyers have understood the need of having a home during the pandemic, and this year’s Akshaya Tritiya is going to be more special as developers have come forward with the improved customer-centric product considering the post-pandemic needs of the homebuyers. The positive homebuyer sentiments, favorable home loan interest, and low property prices packaged with offers and discounts are expected to lure in more bookings for the developers this Akshaya Tritiya. 

JP Infra Mumbai believes in following a contemporary and comprehensive approach. They promise their residents international standards of living with state-of-the-art amenities with an ultimate living experience.

Business

ZingHR now enters aggressively into the Indian SMB HRMS market with their new vertical ZingNeo

Aug 23, 2021 by Rekha Nair 0 Comments #Customer Experience and Outcomation, #Director, #Founder & Managing Director, #Head-Marketing, #Online Sales and Growth ZingHR, #Prasad Rajappan, #Rajat Luthra, #Ravi Kikan, #Sanjay Kamath, #Vice President, #ZingHR, #ZingHRm

ZingHR is all set to present the latest innovation for the SMB market. The product is packaged with super intelligence of HRMS making it just right for SMB. ZingNeo by ZingHR is all set to enter the revolution of small businesses to help them soar to great heights.

With the ever-expanding SMB market space in India and across the globe, ZingHR’s foray into the SMB market is a very strategic move to tap the growing HRTech Market in India and Globally. While ZingHR has been servicing enterprise clients through the parent brand “ZingHR”, now with ZingNeo coming in the focus will be well taken care of with the respective brands under the ZingHR umbrella.

Join the human resources revolution, whether you have a team of two or 300. ZingNeo streamlines the way you manage Time and Attendance, Leave Management, Learning Management, Hiring & Onboarding, Recruitment Software, Digital Onboarding, Payroll Management. ZingNeo is easy for HR administrators to stay on top.

Functionality aimed at streamlining key aspects of HR, such as absence, employee records, updates and warnings, and recruitment process management. HR is all in one location with ZingNeo, and it’s available 24 hours a day, 7 days a week, from wherever it’s most convenient. The regular updates and alerts given by ZingNeo help you retain full control over the HR feature. You may consciously prepare how to incorporate HR tasks into your daily plan thanks to daily reminders. Real-time notifications allow you to respond rapidly when the situation calls for it.

Prasad Rajappan, Founder & Managing Director, ZingHR said, “ZingNeo is a part of our commitment to serving a diverse clientele across sectors in the SMB market. We are eyeing to diversify our offerings in our endeavour to deliver HR Tech solutions and directly impact business outcomes for SMB businesses.”

Ravi Kikan, Director, Head Marketing, Online Sales and Growth ZingHR said, “HR departments use technology to monitor their employees, store and organize employee data, and analyze employee results. HR procedures and systems become more successful and efficient as a result of technological advances. HR activities, when correctly applied with advanced methods, maximize benefits and eliminate challenges for the company.”

He adds, “Here are some top reasons why an SMB business like yours should switch ease HR with ZingNeo – Shifting the center of human resources, Incorporating data into HR systems, Analyzing large volumes of HR data to make contact simpler, Integration that is adaptable and Security fit for a company

Sanjay Kamath, Vice President, ZingHR said, “80% small and medium-sized businesses comprise major chunk approximately 80% of our country’s economy. We are focussed on building innovative HR Tech products which will help SMB’s to look beyond just HR as a process but HR as a contributor to the top line and bottom-line growth through various HR software products and services. We are eyeing to target 10x growth in the coming year.”

Rajat Luthra, Director, Customer Experience and Outcomation, ZingHR said, “We have created an innovative and the standard implementation process for a 3.5-day standard global product delivery. We will be focusing on quick implementation for the SMB’s to drive profitability and scalability.”

Business, News

HDFC Life releases the latest Life Freedom Index 2021 report

Aug 16, 2021 by Rekha Nair 0 Comments #Digital Business & E-commerce – HDFC Life, #Head-Marketing, #Vishal Subharwal

Mumbai – HDFC Life, one of India’s leading private life insurance companies, has announced the latest findings of its Life Freedom Index (LFI) study. Established in 2011, the Life Freedom Index (LFI) enables the measurement of the ‘financial freedom’ of consumers across four key segments: Proud Parents, Wisdom Investors, Young Aspirants and Smart Women. It includes four sub-indices: Financial Awareness Index, Financial Planning Index, Financial Sufficiency and Adequacy Index, and Financial Liberty Index.

LFI has been instrumental in providing deeper insights into the ever-changing financial needs of consumers across segments. The latest 2021 LFI study was conducted along with NielsenIQ across 14 cities (including Metros, Tier 1 and Tier 2) with 1987 respondents.

Some key findings:

• In 2021, the Life Freedom Index has seen a drop of 4.8 points vis-a-vis that of 2019 indicating the impact of COVID-19. Consumer confidence has been low post the two waves. Current financial plans seem inadequate. Hence the most significant drop is observed in the financial sufficiency and adequacy index

• The impact of COVID-19 is more severe across metros in comparison to Tier 1 and Tier 2 cities

• Nuclear families have been the most impacted with an LFI drop of 10.5 points while joint families have been stable, possibly due to a better support system in the time of crisis

• Almost 90% of consumers have faced salary cuts or business losses to some extent, due to which the respondents are still concerned about COVID-19

• The top three concerns for the future – economic slowdown, job insecurity and fear of debt due to lack of income – are driving low confidence in terms of financial preparedness

Increase in awareness on financial planning and life insurance

• Financial awareness has increased during the last two waves. Consumers are looking to empower themselves with a better understanding of financial planning

• Maintaining one’s standard of living under unexpected adverse events has been an important factor driving the need for financial security

• Familiarity with term insurance has increased by 11 points. For both endowment and unit linked plans, it has gone up by10 points

• COVID-19 has highlighted the importance of life insurance. 41% respondents have availed a life insurance policy post the first wave that enabled them to plan better for the second wave

Segment Level Trends

The impact of COVID-19 on financial preparedness is more prominent amongst Proud Parents followed by the segment of Smart Women. This is largely driven by the feeling of insufficiency

Wisdom Investors and Young Aspirants have seen the least impact. This is likely due to reasons such as maturity in investments and no dependents / lesser financial responsibilities, respectively

Vishal Subharwal, Head – Marketing, Digital Business & E-commerce – HDFC Life said, “Life Freedom Index is our barometer for measuring the levels of financial awareness, the planning and the adequacy of the plan. Over the last few years we have seen changing trends. What makes the report different this time is the pandemic and its impact on consumer confidence.

The 4.8 point drop in the index indicates that the health pandemic has turned into a financial concern with various challenges surfacing.

‘Better financial planning with life insurance has emerged as the need of the moment. We hope individuals with responsibilities will see value in securing themselves financially thereby protecting their families from unforeseen events.”

Business World

How Residential Projects Can Improve Air Quality?

Dec 14, 2020 by Neel Achary 0 Comments #Head-Marketing, #JP Infra Mumbai Private Limited., #Mr. Deepak Nair

By Mr. Deepak Nair, Head-Marketing, JP Infra Mumbai Private Limited.

India is entering a new stage of eco-conscious development. After the boom of the past few decades created some of the biggest, most polluted metropolises in the world, urban Indians are now beginning to place a premium on clean air and healthy surroundings. It’s no coincidence that this shift in attitudes has coincided with the rise of gated communities, which offer residents curated greens, and an oasis of health and tranquility.

At a very basic level, this has reinforced the connection between the proportion of green cover and the general health of surroundings. It’s also bringing other associated benefits of these urban islands of greenery to the fore, like reduced dust and suspended particulate content, giving respite to those with respiratory issues. And while the soothing shades of green invites residents outside, the healthier air invigorates the body and provides zest to workout routines as well.

Some of these finer planting techniques, like the Miyawaki forests developed by Japanese botanist Akira Miyawaki, create green covers that are about thirty times denser than traditional plantations and grow into stable pioneer forests ten times quicker than usual. These techniques build healthy phytosociological relations between different plant species, by arranging shrubs and undergrowth, a subtree layer formed with shorter plants, a tree layer and a tall canopy layer adjacent to each other. Not only does this provide the ideal conditions for the growth of each species and plant type, it also enhances biodiversity and aesthetic appeal of the foliage. The multilayered, dense growth is also better at reducing noise and dust and estimated to be about thirty times better at absorbing carbon dioxide.

Beyond the esoteric health advantages of greater green cover, there are also structural and ambient advantages of having more plants around homes. Setting aside space for green cover creates air channels, which encourages ventilation in and around the residential complexes. Invariably, homes that are surrounded by greenery have access to better quality sunshine, which helps sterilize and freshen the air inside. These are only some of the many ways in which modern afforestation techniques enhance health and well-being. Little wonder then, that they are also projected to raise property values in the vicinity.

This trend of greener residential areas doesn’t just benefit people who live there, but it also has a cumulative effect, which augments the overall ecosystem of an urban agglomeration. These stretches of green go a long way in reversing the decline in air quality of the city and beyond and help re-balance natural cycles throughout the region. With new afforestation techniques promoting efficient planting efforts, creating green covers within residential complexes could become the cheapest way to sustain and cleanse the environment.