Tag: Amar Nagaram

News

Virgio achieves prestigious PETA Certification, strengthening its commitment to ethical and sustainable fashion

Jun 25, 2024 by Sujata Muguda 0 Comments #Amar Nagaram, #BENGALURU, #Ethical Treatment of Animals, #PETA Approved Vegan certification, #PETA Certification, #the pioneering sustainable fashion brand, #Virgio

PETA Creative

Bengaluru, India – June 25, 2024 – Virgio, the pioneering sustainable fashion brand, is proud to announce that it has officially received the PETA Approved Vegan certification. This significant milestone underscores Virgio’s unwavering commitment to ethical practices, animal welfare, and pro-planet fashion.

People for the Ethical Treatment of Animals (PETA) India is the best known animal rights organisation in the country with over 2 million members and supporters. Global PETA entities combined have more than 9 million members and supporters. Every year, billions of animals suffer and die for clothing and accessories. The fashion industry has long been criticised for its exploitation of animals, involving practices that are often hidden from the public eye. From the use of fur, leather, wool, and silk to testing products on animals, the industry has a substantial impact on animal welfare. Animals are subjected to cruelty and inhumane conditions to meet the demands of fashion consumers.

Virgio has been at the forefront of transforming the fashion industry by embracing sustainable & ethical fashion. Achieving PETA approval is a testament to Virgio’s mission. Virgio uses cruelty-free vegan materials such as natural fabrics, recycled fabrics, and other alternatives to traditional animal-derived products. This ensures that no animals are harmed in the creation of the collections.

“We are thrilled to be recognized by PETA for our commitment to cruelty-free and ethical fashion,” said Amar Nagaram, Co-founder and CEO of Virgio stated. “This certification aligns with our core values of ethics, transparency, innovation, and responsibility towards our planet and all its inhabitants. It is a significant step forward in our mission to create fashion that respects the environment and its inhabitants.”

Virgio’s PETA Approved Vegan status assures consumers that no animal-derived materials are used in the creation of its products. The certification process involved rigorous scrutiny of Virgio’s supply chain, materials, and manufacturing processes to ensure compliance with PETA’s stringent standards.

“PETA India is thrilled to have Virgio proudly declare its compassion for animals and respect for the environment by obtaining ‘PETA-Approved Vegan’ certification,” says PETA India Senior Corporate Affairs Assistant Priyanka Bhoj. “Consumers are increasingly rejecting fashion that involves animal suffering and death, and the harmful environmental impact of leather, wool, and other animal-derived materials is well-documented. By choosing vegan, Virgio is setting the standard in the industry and leading the way in ethical and sustainable fashion.”

“We believe in fashion that lasts longer, looks better, and does no harm,” Amar Nagaram added. “Our partnership with PETA strengthens our resolve to lead the industry towards a more humane and sustainable future.”

Virgio invites customers to join in its journey towards ethical fashion by choosing products that are kind to animals and the environment.

Myntra
Business, News

Myntra’s day 1 of EORS brings the joy of shopping to a record-breaking 1.2 million customers who purchased 4 million products

Jul 6, 2021 by Rekha Nair 0 Comments #Amar Nagaram, #CEO, #Myntra

Bengaluru: Day 1 of EORS brought the joy of shopping to over 1.2 million customers who went on a shopping spree, purchasing 4 million products, recording the highest-ever opening day traffic sessions growth for Myntra, at 200% over BAU. Nearly 53% of first-time customers came from Tier 2-3 and beyond making their first purchase on Myntra, giving the 14th edition a major fillip. In the biggest ever spike, one million new customers installed the Myntra app, making the most of the day 1 value offers.

Key highlights:

· Customers purchased 2.7 million products during early access

· Over 8.5 lakh orders were placed during Early Access, of which nearly 3.5 lakhs are by Myntra Insiders, members of Myntra’s loyalty program.

· A record 1.6 million products sold during the first 12 hours of the sale

· The 5 most popular products during the first hour were:

o US Polo blue solid T-shirt- 5225

o Roadster men’s grey solid T-shirt- 5032

o Lakme Eyeconic Kajal- 4651

o Nike men Black Revolution running shoes- 4095

o Boat black Airdopes- 3053

· 1.3 lakh items from Early Access delivered by July 3

· Customers bought 8 Beauty and Personal Care items every second

Myntra witnessed ~6X growth over BAU on the first day, with a majority of shoppers placing orders for men’s casual wear, women’s western wear, personal care, among others. Shirts, kurtas, dresses, tops, headphones, bras, smartwatches and handbags saw the highest growth over last June. Men’s Jeans and Streetwear ruled the roost among top categories, followed by Women’s Westernwear and Ethnic wear, together constituting over 50% of the total sales. During the Early Access customers purchased over 3 million items, mostly comprising T-shirts, kurtas, tops, shirts. Some of the top brands that have seen maximum scale are Tommy Hilfiger, Levis, Jack&Jones, UCB, H&M, Flying Machine, Nautica, Biba, Vero Moda, ONLY, MANGO, Libas, Varanga, Nike, Puma, Skechers, Crocs, Boat, Apple, Fossil, among others.

Speaking about the update, Amar Nagaram, CEO, Myntra, said, “Day one of EORS always is the most exciting time for us as well as shoppers and our partners. With the largest opening day ever, this EORS is a testimony to how customers continue to place their trust in Myntra and see value in our offerings, as it serves as the harbinger of revival for the fashion ecosystem. It is extremely encouraging to witness such enthusiasm among shoppers for refreshing their wardrobes with the latest and trendiest fashion and lifestyle items.”

The opening day saw phenomenal demand from customers across regions. Mumbai and Pune are showing the highest growth over the December 2020 edition of EORS and among Tier 2/3 cities Mysore, Mangalore from South, Bhubaneswar and Cuttack from east, Shillong and Guwahati from NE, Bhopal and Nagpur from Central India, Ludhiana and Bhatinda from North, Nasik and Udaipur from West zone have been contributing to this edition of EORS. Nearly 53% of first-time customers were from Tier 2-3 and beyond, with the highest number of shoppers emerging from Guwahati, Bhubaneswar, Dehradun and Imphal, Udaipur, Shillong from tier 2 and 3 cities respectively.

Gamification during the pre-sale period saw 2X the traction than the December edition engaging ~2 million shoppers, whereas 1.6 million customers engaged with Shout & Earn where users invite their friends to the EORS and get additional offers.

The six-day event will end on July 8 and augment the income opportunity for over 18000 Kirana partners who will deliver to 27000 pin codes across tier metros, tier 2-3 and beyond.

Myntra’s EORS-14 set to offer the best value-based deals across categories to woo over 50 million visitors
Business, News

Myntra’s EORS-14 set to offer the best value-based deals across categories to woo over 50 million visitors

Jun 24, 2021 by Rekha Nair 0 Comments #Amar Nagaram, #CEO, #Myntra

Bengaluru: Myntra announces the arrival of the 14th edition of its flagship event, End of Reason Sale (EORS), slated to be held between July 3 and 8. The biggest ever edition of the mega fashion carnival, brings with it over 9 lakh styles from over 3000+ brands and is expected to cater to the fashion and lifestyle needs of over 50 million visitors. Traffic to the platform during the six day period is expected to rise by about 75% over the previous edition of the sale held in June last year, with a projection of over 3X demand over BAU.

In the last few months, Myntra witnessed a marked increase in the first time users from across regions, clearly indicating a strong shopping intent. This sets an encouraging and positive tone for the mega event, the focus of which is to present customers with ‘never before offers’ while following all the safety protocols. Giving impetus to SMEs, Myntra has scaled-up the ‘Made in India’ handloom selection manifold, over the June 2020 edition, offering 20000 styles from 1800 brands.

Myntra’s innovative and attractive customer engagement initiatives, ahead of the biannual fashion event, such as ‘price reveal’ and ‘early access’ that have highly enhanced shopper experience over the years, will be a part of the current edition too. The top tiers (Select, Elite & Icon) of Myntra Insiders, or members of Myntra’s Loyalty Program, will have free Early Access a day before EORS kicks off. Other benefits for Insiders include, free shipping, exclusive additional offers from over 90 leading brands, and redeemable voucher points.Gold passes are also available for shoppers a day prior to EORS, between 7 pm and 11 pm on July 2. This four-hour shopping window can be availed through wishlisting, adding products to cart or through play & earn. On-app engagement activities to enable customers to book a slot and earn coupons via games, such as Matching logos, Pictionary and Quiz, will go live on 23rd June.

Special offers:

1. Myntra will gratify people who wishlist more than 4 items during pre-buzz time (23 Jun-1 July) with an exciting reward encouraging them to shop during EORS to drive engagement.
2. Early Bird shoppers between 2-3pm during EORS will be given exciting deals on a first come first serve basis.
3. First-time shoppers will get flat Rs. 500 off on their first transaction along with Free Delivery for their first month on Myntra.
4. As a part of Myntra’s unique Shout & Earn feature users will be able to invite their friends to the EORS and get additional offers up to Rs. 150 per friend who simply visits the EORS page. Flat 10% off on HDFC Debit + Credit Cards plus additional 2% off for EMI users

Shoppers can pick their favorite fashion wear, accessories, beauty products, home decor and more at value offers ranging between 50% and 80% from various domestic and international brands. Loungewear and Lingerie, one of the most trending categories on the platform, will have 20000 styles from 180+ brands on offer, while parents of kids can look forward to 90000 style options from 500 kidswear brands. The event will have 2500+ brands across Sports and Westernwear and nearly 500 brands across Beauty and Personal Care categories. Myntra Fashion Brands will host 75000+ styles across apparel, beauty, accessories and footwear.

Myntra expects ethnic wear, kidswear, beauty & personal care and casual wear to contribute ~50% of the overall demand for this EORS, with other important categories being, western wear, footwear, sports and accessories. To address the growing popularity for the curated selection of Myntra’s Home and Living products, the category has been ramped up by 2.5X this EORS compared to the June 2020 edition.

Speaking on the arrival of EORS, Amar Nagaram, CEO, Myntra, said, “The fashion ecosystem, including brands, suppliers, artisans, SMEs and delivery partners, among others, are eagerly awaiting a positive business momentum. We hope that this edition of EORS will be the catalyst for confidence and growth that needs to emerge hereon, on which the industry can thrive. The event is poised to serve as a ray of hope, by reviving demand for small, medium and large brands, augmenting the income opportunity for delivery partners, including the kirana (MENSA) network, while offering customers the joy of shopping. We are also introducing the Charity at Checkout feature, enabling all our EORS shoppers to donate a certain sum towards the current healthcare needs of the society.”

To meet the last mile delivery requirements, Myntra has scaled up its MENSA network by 4X and will be working with 17,700 kirana (MENSA) partners who will cater to 80% of the overall deliveries spanning about 600 cities. The company expects to ship over 15 million items, 40% of which is likely to be delivered to tier 2 cities and beyond. The company has also scaled up its tech capabilities to handle the scale of the event and will be able to manage over 8 lakh concurrent users at peak.

Myntra
Business World

Myntra Partners with Actor-Producer Lakshmi Manchu’s Teach For Change to Spread joy to less privileged school children

Feb 9, 2021 by Neel Achary 0 Comments #Amar Nagaram, #CEO Myntra, #Lakshmi Manchu, #Myntra, #Trustee and Chairman

HYDERABAD/BENGALURU February 9, 2021: Myntra, India’s leading fashion and lifestyle destination, collaborates with Teach For Change, of which famous Tollywood Actor-Producer Lakshmi Manchu is the Trustee and Chairperson. Through this partnership Myntra is supporting the less privileged children from various government schools across Hyderabad to spread cheer and positivity in their lives.

As part of this initiative, clothes and footwear by Myntra were distributed among 1000 children by the actor The children are beneficiaries under the Teach For Change program, an initiative to improve literacy and life skills among children studying in government schools.

Commenting on this initiative, Lakshmi Manchu, Trustee and Chairman said “I am thrilled to collaborate with Myntra to bring smiles among these children and hope they enjoy the clothes that we have curated. I had a great time distributing these boxes to the children personally. I hope that schools reopen soon and children are back in the classroom.”

Speaking on the occasion, Amar Nagaram, CEO Myntra, said, “It is our honor to be able to serve the children associated with Teach For Change. We feel fortunate to get the opportunity to extend a small, yet meaningful support and bring cheer to these children. This effort is truly in line with our vision of ‘making the world a colorful and happier place’ and we are extremely proud about it.”

News

Myntra records its highest-ever visitors at 15 million+ on day 1 of its flagship EORS; registers more than 110% growth in traffic over normal days

Dec 21, 2020 by Rekha Nair 0 Comments #Amar Nagaram, #CEO, #Myntra

Bengaluru: The 13th edition of Myntra’s flagship, End of Reason Sale, EORS, witnessed a record-breaking number of visitors at 15 million on its opening day, registering a massive growth of more than 110% over BAU. The event kicked off to a roaring start, with Myntra selling ~3 million items within the first 24 hours, clocking more than 2X growth over the June EORS, as part of the nation’s largest fashion bonanza, which will go on till the 24th of December.

Tier 2 and 3-cities witnessed a growth of 55% in new customers, which was led by Jammu, Guwahati, Bhubaneswar, Kakinada, Dehradun, Imphal among others. The enthusiasm from tier 2 and 3 cities across the country has been fairly evident, with Roadster jackets, Levis jeans, Dressberry pullovers, Libas kurta sets, GAP and H&M sweatshirts for kids being the most popular articles. Top tier-2 cities on the first day were Patna, Lucknow, Jaipur, Vizag and Indore while Dehradun, Ernakulum, Patiala, Nashik and Roopnagar led the pack among tier-3 cities.

Key highlights:

  • Total app downloads since the campaign launch -3 million
  • Total orders placed during Early Access- ~9 lakh
  • Total customers availing Early Access- ~7 lakh

A quick look into the products ordered on day-one of the mega EORS-13 reveals that the focus of a majority of shoppers has been on women’s western and ethnic wear, men’s jeans, street and casual wear. Most shopped items under men’s wear were HRX Yellow T-Shirt and Roadster Charcoal Grey Cargos, while under women’s wear the Sassafras Black High Neck Cropped Top and Libas Lime Green & Blue Printed Kurta are the best-selling styles. A significant portion of consumers also shopped for the winters ahead with Jackets and Sweatshirts being on top of the charts. Currently, women’s western wear, including dresses, is the highest-selling category in EORS, followed by Ethnic wear.

Over 2.2 million items were shopped by 7 lakh customers through the early access facility, availed largely by Insiders, members of Myntra’s loyalty program. Another major highlight during the pre-sale period was Gamification, which engaged ~1 million shoppers.

Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “The opening day has given us an unparalleled opportunity to serve our customers while leveraging our tech capabilities. We witnessed 7 lakh, concurrent users, during the first 60 minutes, the highest ever, giving our customers a seamless shopping experience without any downtime. With the highest-ever number of wishlisters at 6 million wishlisting 62 million items, this EORS is unarguably the most awaited edition ever.”

myntra
Business World

Myntra sets record with ~100% growth in orders over the previous edition of Big Fashion Festival; 4 million customers shop during the event

Oct 23, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #Big Fashion Festival, #Myntra

Myntra’s ‘Big Fashion Festival’, held between 16-22 October, capped off its week-long extravaganza with 4 million customers shopping for 13 million items across categories, clocking 2X growth in orders and customers over the previous edition. The mega fashion shopping event brought the festive cheer to shoppers across all parts of the country, with tier 2 and 3 contributing to about 50% of overall sales.

An unprecedented number of 1 million new customers, shopped during the Big Fashion Festival, registering 105% growth in new customers over the previous edition. Among the new customers, t-shirts, shirts, jeans and sweatshirts, casual shoes and kurtas, were popular with men, while kurtas, kurta sets, tops, dresses and jeans were popular with women.

Top brands among the new customers were, Roadster, HRX, Highlander, Mast & Harbour, Libas, Sassafras, Dressberry and Vishudh, among others. Emerging non-metro cities contributing to the new customer growth included Lucknow, Patna, Ranchi, Visakhapatnam, Jaipur, Surat, Nagpur and Bhopal, during the seven-day event. Tier 3-cities witnessed a growth of 180% in new customers, which was led by Imphal, Udaipur, Shillong, Karimnagar, Muzaffarpur among others.

Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “Myntra has successfully kicked-off the festive cheer for the fashion-forward shoppers across India this year, by offering the best value on the widest selection of styles and designs from leading brands, at the Big Fashion Festival. With tier 2 and 3 cities emerging strong during the event, tier 3 cities have witnessed a 180% growth in new shoppers as compared to the previous edition.

Using our omnichannel network, with over 1000 stores and 100 brands, we have been able to fulfill customer deliveries in close to ~11,000 pincodes. The massive success of this event has renewed the spirits of brands, sellers and delivery partners, including our partners from the MENSA network that is delivering 70% of our orders across the country. The event has set the tone for the new season, all the way up to the end of the year.”

What did people shop at the Big Fashion Festival:

· 5400 pairs of footwear sold per hour during the sale

· 130 women’s kurtas and kurta sets sold every minute

· 150 t-shirts sold every minute / 2.5 t-shirts sold every second

· Highest value of an item purchased was Rs.1.9 lakh and highest order value was Rs. 3.3 lakh

· ‘Black, blue and pink’ were the most preferred colours by shoppers

· Bangalore bought the most number of masks while Delhi bought the most number of sanitisers

High traction categories

The top 3 categories that sold the highest number of units were, Men’s Jeans & Streetwear, Women’s Westernwear and Women’s Ethnic wear. The festive season drew a significant portion of shoppers to the ethnic section, with Ethnic wear registering a 100% growth compared to the last edition.

Kid’s wear too recorded a strong growth of 130% over the previous edition, with shoppers opting for brands such as H&M, Max, YK, UCB, GAP, Gini & Jony, among others. Demand for Beauty and Personal care products witnessed significant growth at about 72% over last year’s festive event. Myntra Fashion Brands, with brands such as Roadster, HRX, Anouk including others, contributed about 26% to the event.

Most popular brands of Big Fashion Festival

The top brands that witnessed high traction during the event included Biba, W, Libas, H&M, Levis, Jack & Jones, Tommy Hilfiger, Puma, Nike, Roadster, HRX, Anouk and H&M.

Leading omnichannel brands that experienced high demand from customers included, MANGO, GAP, CHARLES & KEITH, ALDO, Louis Philippe, U.S. Polo Assn, Allen Solly, Peter England.

The platform saw a 100% jump in users over the previous edition. Shoppers from tier 2 and 3 cities shopped enthusiastically, contributing 50% to the overall sales.

Shoppers who missed undertaking their festive shopping during the Big Fashion Festival can now look forward to a range of value offers from Myntra’s upcoming Diwali sale event, which is slated to commence on November 30.

What brands had to say:

PUMA

We’ve witnessed extremely high traction during Myntra’s Big Fashion Festival. Consumer trends have been promising and this proves to be a great start to the festive season. Post the unlocking, Myntra’s focus and growth in the Sportswear category is very heartening”, said Mr. Abhishek Ganguly, Managing Director, PUMA India & South East Asia

MADURA

“Myntra’s Big Fashion Festival has offered phenomenal traction for our brands. We are seeing an almost 150% growth during this event over last year and we hope to continue this positive momentum for the rest of the festive season. A big change from last year is the addition of almost 300+ offline stores to Myntra’s platform via their Omnichannel integration. This has helped our customers enjoy an even higher width of assortment from the comfort of their homes. We have seen a very healthy growth through our Omni integrations. We will continue to ramp up the number of stores integrated with Myntra so that the customers get the best of both worlds”, said, Vishak Kumar, CEO, Madura Fashion and Lifestyle

MAX Fashion

“The Big Fashion Festival was the first major event that Max witnessed at Myntra and has helped us reach out to their most loyal customers who shopped wholeheartedly for their entire family this festive season, from the safety of their homes. We began preparing for this event almost 30-45 days in advance, with marketing, inventory build-up and SCM, enabling us to reach a much wider customer base for the festive season and increasing the overall digital footprint of the brand. Our recent association with Myntra has thus been off to a scintillating start, and we have received the highest traction for Kids and Women’s wear so far”, said, Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd.

myntra
Business World

Myntra’s ‘Big Fashion Festival’ gets off to a roaring start: witnesses the highest-ever visitors at 14 million in a single day, clocking 100% growth on day 1 of the event, over last year

Oct 17, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #Myntra’s Big Fashion Festival

The biggest fashion shopping event of the festive season, Myntra’s ‘Big Fashion Festival’, has registered an overwhelming response at the opening, from shoppers across the country. About 2 million people eagerly awaited the opening at the wee hours on October 16, recording the highest ever orders at opening during the mega festive event. Traffic to the platform grew by 100% over last year, for the day 1 of the event and was well catered to, with augmented resources and technology.

Key Highlights of Day 1

– 5 million app downloads during the pre-buzz period

– Highest-ever concurrent app users at 6.4 lakh/minute at Midnight Event launch

– 6 million customers shortlisted 30 million products during pre-buzz

– Ethnic wear category dominated with over 100% growth on day 1 of the event over last year

– Women’s Western wear and Men’s Jeans and Streetwear also take early leads

– Highest selling product in the first hour – Libas Lime Green & Blue Printed Kurta with Palazzos

– Myntra’s industry-first innovation, ‘Myntra Mystery Box’ distributed >3.5 million coupons in the run-up to the event

– Tier 2&3 highlights:

· 50% of shoppers from tier 2&3; of which 40% were women customers

· Top categories – women’s ethnic and western wear and men’s jeans and streetwear

· Top tier 2 cities leading on the first day of the Big Fashion Festival were Guwahati, Bhubaneswar, Dehradun and Jammu, while Imphal, Aizawl and Panchkula were leading tier 3 cities.

· Top women brands- Libas, Vishudh and H&M; Men- Roadster, Highlander and Puma

A quick analysis of the products ordered on the opening day of the Big Fashion Festival, indicates that a majority of shoppers were keen to get their hands on Libas Lime Green & Blue Printed Kurta with Palazzos. A significant portion of consumers shopped based on seasonality with a number of purchases made keeping in mind the winter months at the end of the year.

T-shirts, tops, dresses, kurtas, accessories, sports footwear, winter wear, kidswear, home and decor, beauty and personal care were among the highest-selling categories. Currently, t-shirts, shirts, kurtas, jeans, sarees, casual shoes, are the highest selling products in the Big Fashion Festival, followed by jackets, sweatshirts, watches, handbags and bedsheets. Anouk, Libas and AKS kurtas and Maybelline lipstick have been the favourite of women while HRX t-shirt, Highlander grey jacket, Boat earphones are popular among men.

As anticipated, there is a clear indication of customers laying emphasis on ‘above the waist’ looks and work from home wear, with most people shopping and preparing themselves for virtual social and professional events.

The ‘Grand Opening Hour Deals’, ‘Flash Deals’, and ‘Festive Deals Zone’ offered shoppers with the best value deals from top brands, starting from the midnight of October 16, and witnessed the most intense period of demand.

Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “Our ‘Big Fashion Festival’ has had a fantastic start, with customers shopping for 1.2 million products in the first 12 hours, making it the biggest festive event at Myntra to date. We feel elated with the phenomenal opening response with over 2 lakh new customers participating in the Big Fashion Festival so far. This underscores the level of trust shoppers are placing on our platform for the most immersive, convenient and safe shopping experience during this festive season. Shoppers in tier 2 and 3 cities and towns are likely to outdo their counterparts in big cities, in terms of shopping for fashion, this festive season.”

Disha Myntra
Business World

Myntra’s Big Fashion Festival marks the arrival of the biggest and most awaited shopping season of the year

Oct 5, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #Big Fashion Days, #Big Fashion Festival’ (BFF), #Myntra

Bengaluru, October 2020: Myntra announces the arrival of its ‘Big Fashion Festival’ (BFF), effectively marking the onset of the festive season in the country. Myntra’s Big Fashion Festival is a shopping bonanza that offers ~9 lakh styles across 5000 fashion and lifestyle brands at attractive prices, allowing shoppers to revive their wardrobes in preparation for the festivities.

● The mega carnival is slated to be held between October 16 and 22.

● Myntra’s Insider’s Elite and Icon consumers will get exclusive early access to the Big Fashion Festival from October 14 onwards.

● All Myntra customers will be able to avail 10% instant discount on ICICI debit and credit cards during the sale event.

The 7 day event offers a one of a kind opportunity for shoppers to pick the latest designs and styles from across categories, especially ethnic wear, to revel in festive spirits up to the end of the year. Myntra is expecting a 2x growth in sales compared to the previous year, where the same event was referred to as ‘Big Fashion Days’.

The much-awaited festive season is around the corner to lift the spirits of the people and Myntra’s Big Fashion Festival will be the go-to destination for the entire family to be festive ready. Myntra is working with more brands than ever before from across the country to give customers a regional flavour in fashion for the celebrations. In addition to ethnic wear, the fashion major is also geared to offer an attractive range in several other categories, such as kids wear, women’s wear, home décor, watches and wearables, jewellery, men’s wear, beauty and personal care, footwear and gifting to offer the best value for customers across their festive buying needs.

With an accelerated focus on new customer acquisition from newer regions including in tier 2 and 3 markets, Myntra has launched star-studded brand campaigns, cutting across audiences from north and south. The debut marketing initiative with T20 cricket through associations with RCB, CSK, and MI is set to help build deeper connections and brand salience with a much wider audience.

Speaking about BFF, Amar Nagaram, CEO Myntra, said, “Our Big Fashion Festival is going to be the first of its kind in the country, specially crafted for this year’s festive season. People across the country are eagerly awaiting the festivities for rejuvenation, and fashion takes a prime seat with everyone wanting to get festive ready. We are therefore leaving no stone unturned to offer the best in every category by working closely with our brand partners to curate special collections and are also onboarding several brands. We are expecting to witness stronger sentiments to shop for fashion online, especially in tier 2 and 3 cities and towns which will be a key focus area for us this time around.”

Myntra’s Big Fashion Festival, not only offers shoppers the opportunity to shop for upcoming festivals, but also for the winter and all the way up to the end of the year.

Disha Myntra
Business World

Myntra announces actress Disha Patani as it’s first-ever ‘Beauty’ brand ambassador

Sep 25, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #beauty and personal care (BPC) market, #Beauty’ brand ambassador, #Disha Patani, #Myntra Studio

Bengaluru, September 24, 2020: Ahead of the festive season, Myntra announces Bollywood actress, Disha Patani, as its brand ambassador to further consolidate its strong position in the massive and rapidly-growing beauty and personal care (BPC) market in India. Disha has made her mark as a household name after captivating the nation with some awe-inspiring performances both in Bollywood and International cinema. Her interactive social media presence, coupled with her dashing style quotient, will help Myntra penetrate wider geographies while driving recall for the category at scale.

Myntra has about 400 brands and over 14,000 products in the beauty and personal care category, across makeup, fragrance, hair, grooming & appliances, skin, bath and body, making it an integral part of the overall style portfolio. The category is loaded with authentic products from the best of brands and enjoys a high repeat ratio from customers. Myntra’s unique proposition of offering a holistic range of curated fashion and lifestyle products has given a boost to cross-selling between categories among its consumers, further driving its dominance in the BPC space.

Disha’s upcoming, first-ever, brand campaign for the category will further emphasise the distinct value proposition of the company being a leading fashion and lifestyle destination for an entire gamut of products. Her pan-India appeal will bring to the table a holistic representation of a tech-savvy, modern-day celebrity with the appeal to connect and engage with countless enthusiasts for beauty and personal care products across various age-groups.

Speaking after being named a brand ambassador for Myntra, Disha said, “Beauty is an integral part of my life, even more since I became a model. Myntra has consistently pioneered the path to self-expression through fashion and beauty for fashion-forward customers, including myself. Through this association with Myntra, I hope to inspire and help people across India on their journey towards discovering their own unique fashion styles and preferences.”

Commenting on the association, Amar Nagaram, CEO, Myntra, said, “In a first-ever for Myntra, this association with Disha as our beauty brand ambassador represents our increasing focus on the booming Beauty and Personal Care segment. Through our tech-based personalization capabilities, a growing portfolio, and content innovation, we are extending our superlative consumer experience to cater to the beauty needs of consumers and help them complete the look. Disha joins our illustrious list of celebrity brand ambassadors ahead of the festive season and will help us in our vision of providing a holistic fashion and lifestyle offering to our fashion-forward consumers across the nation under one roof.”

Myntra Studio, a unique influencer led proposition, for fashion and lifestyle, helps Myntra keep high customer engagement. Myntra Studio’s 600+ influencers showcase the latest trends from the world of fashion, including beauty hacks and makeup tips. This unparalleled content-led personalisation feature, driven by influencers, has helped Myntra build brand salience and trust among its customers.

Disha has nearly 40 million followers on Instagram alone, and she will be a key driver of trends and styles in the beauty and personal care space for Myntra.

Myntra
Business World

“Whistle Podu!” as Myntra partners with Chennai Super Kings for the T20 cricket league

Sep 18, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #Chennai Super Kings (CSK), #KS Viswanathan, #Myntra

Myntra announces its partnership with Chennai Super Kings (CSK), one of the most popular Indian Premier League (IPL) franchises, for the upcoming T20 season. As part of this association, Myntra’s logo will be carried across all CSK team branding and communications.

The massive, dedicated and loyal fanbase of the ‘Yellow Army’ will be able to purchase their favourite team’s merchandise including CSK’s, and stand a chance to win exciting signed merchandise such as bats and jerseys autographed by leading CSK players.

As part of the partnership, Myntra aims to give CSK fans a differentiated experience through the Myntra’s T20 store that will have the images of the team’s marquee players, offer the official merchandise, and engagement propositions such as fan contests curated CSK offers and conversations off the app with social and influencer engagements.

The team’s strong fan-base, not only in its home region but across the country will provide Myntra the platform to drive impactful conversations and keep the audience engaged through the T20 season.
Speaking on the association, Amar Nagaram, CEO Myntra, said, “Partnering with a team of this scale gives us direct access to CSK’s ardent fan base. This association is natural to us, as Myntra and CSK are both known for their form, performance and strong bonding with their fan-base, achieved in style. We look forward to being an integral part of the T20 season, from a branding perspective and with a strong product offering, allowing us to form deep and lasting connections with the large fan base of the sport.”

The charisma of fashion and sports is all-pervasive. Marking the first year of partnering with T20 teams, Myntra is all set to bring style and fashion to one of the most glamorous sporting events and connect with a varied set of audiences who bond over the spirit of T20 cricket.

Speaking about the partnership, CSK CEO KS Viswanathan said, “Having Myntra as our E-Commerce Partner for the T20 season provides CSK fans with an exciting avenue to purchase their favourite team’s merchandise, participate in fan contests and stand a chance to win signed merchandise.”

T20 will be held in the UAE between September 19 and November 10, with CSK meeting Mumbai Indians in the tournament opener in Abu Dhabi.