Tag: Amar Nagaram

Myntra
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Myntra adds its touch of style to this T20 season; set to be the fashion partner for Royal Challengers Bangalore

Sep 11, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #CEO Myntra, #Royal Challengers Bangalore, #Sanjeev Churiwala, #T20 season

Myntra announces its partnership with Royal Challengers Bangalore (RCB), one of the leading T20 cricket franchise teams, to be their exclusive fashion partners for the T20 cricketing event. As part of this association, Myntra’s logo will be displayed on the upper right chest of RCB’s jersey throughout the tournament.

This is the first time Myntra is partnering with any T20 team and will be one of the top three partners for RCB, making it an important step in the brand’s marketing efforts so far. The T20 league is scheduled to be held between 19th September and 8th November in the UAE, owing to the disruption caused by the COVID pandemic.

With this partnership, Myntra aims to be the one-stop destination for cricket fans to cheer throughout the biggest sporting event, with a host of interactive engagements – virtual meet and greet with RCB marquee players for Myntra Insiders (members of Myntra’s loyalty program) and customers of Myntra, on-app gamification, fan contests, social media engagements, and more. Myntra will also host a range of the latest cricket merchandise on the store, and give ardent fans a chance to get their hands on the latest RCB jersey to join the excitement.

Speaking on the association, Amar Nagaram, CEO Myntra, said, “The appeal for fashion and sports cuts across geographies. This powerful convergence is set to bring style and fashion to one of the most glamorous sporting events, like never before. It gives us the perfect platform to connect with a varied set of audiences who bond over the spirit of T20 cricket that is considered a festival in itself. This is definitely going to be a special season as it is one of the biggest annual sporting events happening since the pandemic started. This event marks an opportune occasion to reaffirm our marketing efforts and drive strong salience among fans as one of the leading brands for fashion and lifestyle.”

Speaking of the partnership, Sanjeev Churiwala, Chairman of Royal Challengers Bangalore, said, “We are delighted to partner with Myntra, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting edge lifestyle brand and this association further helps enhance the proposition.”

myntra
Business World

Myntra ropes in Samantha Akkineni as its brand ambassador to enhance its foothold in the South

Sep 1, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #ambassador, #CEO, #Myntra, #Samantha Akkineni

Bengaluru, September 01, 2020: Myntra announces South Cine Star, Samantha Akkineni as its brand ambassador, to represent the fashion marque among the region’s large and widespread audience. The extremely talented and renowned film personality will now be the face of Myntra in the South and also instrumental in connecting the brand with millions of fashion-forward customers and drive fashion choices of consumers in the region.

Apart from establishing a strong connection with Myntra’s large base of existing customers, Samantha will play a pivotal role in engaging with new consumers, being a celebrity with millions of fans across South India. The strong connection between films and fashion is well established in India, and Myntra is poised to leverage this phenomenon with powerful and relatable narratives to bolster its position as the most preferred destination for fashion and lifestyle.

A four-time Filmfare award winner and philanthropist, Samantha is a household name across multiple states in the South and is widely known for her critically acclaimed roles in regional movies. Her style and impeccable sense of fashion, along with her strong appeal among native audiences will help Myntra penetrate deeper into the region.

Speaking on the association, Samantha Akkineni said, “I am excited about my association with Myntra, a brand renowned for being at the forefront for all things fashion. Fashion has always been an integral part of my life, making this association even more special to me. Myntra has helped millions of people define their fashion choices and continues to keep me abreast of the latest trends from the world of fashion. This is an extremely valuable association for me and I am looking forward to a meaningful partnership.”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “Having Samantha on board as our brand ambassador for South is key for building a strong bond with the fashion-forward consumers of the region. Samantha appeals to a wide audience across the southern states and her reach will be crucial in driving deeper customer engagement. This association is another step in our efforts to serve the evolving fashion and lifestyle needs while leaving no stone unturned in the realm of customer experience and rich fashion content.”

Film stars have a ubiquitous influence on fashion and are key drivers of trends and styles across geographies. As an influential celebrity, Samantha is well placed to inspire her audience in their fashion and lifestyle choices, with her first commercial for Myntra set to go live across digital platforms, in Kannada, Malayalam, Telugu and Tamil.

myntra
Business World

Myntra announces Bollywood actor, Kiara Advani, as its brand ambassador

Aug 31, 2020 by Gouri Achary 0 Comments #Amar Nagaram, #brand ambassador, #CEO, #Kiara Advani, #Myntra

Bengaluru, August 31, 2020: Myntra announces Bollywood actor and style icon, Kiara Advani, as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments. She will thus play a pivotal role in connecting one of India’s leading fashion and lifestyle destinations, with millions of fashion-forward consumers.

Kiara is an icon for her filmography and projects across OTT platforms and a well-known fashionista in B-town. Her sublime style quotient is poised to strengthen Myntra’s position as a leading destination for fashion and lifestyle among the customers.

In her role as the brand ambassador, Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country’s youth population, and a strong fan following will help strengthen Myntra’s vision of democratising fashion.

Speaking about her association with Myntra, Kiara said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favourites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand.”

Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India. This association gives impetus to our commitment of serving the evolving fashion and lifestyle needs using the power of technology while offering superlative customer experience, and unparalleled fashion content.”

The influence of cine stars on fashion is ubiquitous. Those moments in life when fashion takes precedence, trendsetters such as Kiara lead the way for people and influence their fashion and lifestyle choices. Non-metro and smaller cities that are fast emerging as key markets for online fashion commerce are no different. The Bollywood diva is set to feature in the company’s new brand campaign focusing on strengthening Myntra’s position as a fashion expert.

Myntra & Mtv
Business World

‘Myntra Fashion Superstar @MTV’ – India’s only digital fashion reality show, returns for its second season

Aug 15, 2020 by Gouri Achary 0 Comments #‘Myntra Fashion Superstar @MTV’, #Amar Nagaram, #CEO, #digital fashion reality show, #Ferzad Palia, #Head – Network Sales, #Head – Voot Select, #Mahesh Shetty, #Music and English Entertainment, #Myntra, #Viacom18, #Youth

 Myntra announces the return of its hugely popular, Myntra Fashion Superstar – a one of its kind digital fashion influencer talent hunt and reality show. Myntra Fashion Superstar @MTV is set to go live on Myntra’s own content destination, Myntra Studio and its YouTube channel, India’s no. 1 youth destination, MTV and Voot, in late September.

In addition to streaming the 8 episodes, Myntra Studio will be the one stop destination for loads of exclusive content around the show, including BTS moments, shoppable celebrity looks, episodic reviews, trivia, quizzes and lots more. With the capability of hosting all formats of content and its in-built gamification features, Myntra Studio will keep the buzz going right from the start of the auditions, up until November, when the show ends.

With the two powerhouses of fashion and reality shows coming together, this season of Myntra Fashion Superstar is set to break its record on reach and impact across Metros and Tier 1 and 2 youth markets. The auditions will be tougher, tasks more challenging and the gratifications bigger, in season 2.

Online auditions for the upcoming show are set to kick off on August 15, 2020, and will invite entries from across the country, from anyone with a strong point of view on fashion and social media. The pan-India entries will be accepted on the Myntra App and Myntra’s social channels along with Voot. The theme of this year’s show and also the official hashtag is, #MFSChangeTheConversation, which aims at ‘fashion for good’ and inclusivity. The theme focuses on how influencers are not afraid to be themselves and use fashion to enhance their uniqueness, and express and amplify their voice.

Manish Malhotra, the couturier, costume stylist, entrepreneur, and revivalist who has redefined the Indian fashion space for over 3 decades is set to be the judge for the upcoming edition of Myntra Fashion Superstar. Known for his inimitable aesthetics and versatile sense of styling, his presence on the show would help establish a strong relationship between fashion and social media while enhancing its relevance amongst the youth. India’s first-ever fashion influencer and bold fashion creator, Manish Malhotra is the only Indian designer to have the largest following on social media.

Myntra Fashion Superstar offers Myntra the perfect pedestal to leverage the strong relationship between fashion and social media, while enhancing its relevance among the youth. It provides an opportunity to the fashion enthusiasts of the country to exhibit their creative prowess, thereby connecting them with their audience in a powerful way. With the first edition of Myntra Fashion Superstar, the company has successfully established itself as a leading content destination for all things fashion and with this edition, it is further consolidating its position as a tech, content and fashion innovator. MTV’s expertise with reality shows and wide reach and Myntra’s innovative concept and on-app technology are coming together to create the most relevant and relatable fashion reality show for the youth of today. This show will focus on using Fashion as a tool and social media as a platform to create thought-provoking conversations that truly matter to the youth of the country.

Speaking about the upcoming edition of Myntra Fashion Superstar@MTV, Amar Nagaram, CEO, Myntra, said, “We are elated to announce the arrival of the second edition of Myntra Fashion Superstar. The huge success and popularity of the first edition has given us the confidence to return with a bigger and more glamorous – edition of India’s only digital fashion reality show, packed with greater challenges and surprises to bring out the best among India’s fashion influencer community. We want to demonstrate fashion as a medium to empower millions of enthusiasts by providing them an opportunity for self-expression and amplifying that expression using content and social media platforms. With MTV being the biggest youth channel in India and a leader in youth-centric reality shows, the upcoming edition of MFS is set to be a phenomenon to be reckoned with.”

Speaking about the new property, Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “MTV has an immensely successful lineage of reality shows around fashion which have become iconic properties in their category. Our insights into the minds of young India fuels our content engine and with Myntra Fashion Superstar @MTV, we are once again ready to create a genre-defining show. Myntra as a brand resonates very strongly with youngsters and we are excited to partner with them for this season.”

Further elaborating about the partnership with Myntra, Mahesh Shetty, Head – Network Sales, Viacom18 said: “Fashion is a popular genre when it comes to reality content and we are happy to co-curate the next big fashion reality revolution. As India’s no.1 youth brand, MTV is uniquely predisposed to give Myntra Fashion Superstar the popularity and engagement it deserves amongst India’s GenZ and we are excited to start this journey.”

The first edition of Myntra Fashion Superstar was held in September 2019 and provided a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities. The contest was judged by Bollywood actor, Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani, who declared Tanumita Ghosh as the winner of the show. Manish Malhotra too joined the judges’ panel during the grand finale. The series offered an immersive experience to over 100 million viewers on TV and the Myntra app, where they voted for their favourite influencer, while also accessing rich and exclusive content in fashion. 

The upcoming edition of the show will be judged by leading celebrities from the world of fashion, including Manish Malhotra and will see them help the contestants with their efforts. Like the previous edition, the shortlisted contestants will make it to the show and participate in an eight-part series, co-curated by Myntra and MTV, and will be aired on MTV, The Myntra App (Studio), Myntra’s YouTube Channel and Voot. Each forty-five-minute episode will have a fashion-related task and elimination to test the contestants on three key parameters, namely, their fashion acumen, ability to create meaningful content, and proficiency in using social media to make a positive impact. The winner of the show will be adjudged India’s ‘Fashion Superstar’, for the year, and win an exclusive 1-year influencer contract with Myntra worth ₹ 1 million, along with an exclusive 1-year contract with MTV to be the Social Influencer in Fashion.

The show will be promoted across TV and Digital channels of MTV and Myntra’s own Digital channels, including social media. Overall, the current season is set to break all records of the super successful first edition. 

Discovery, Myntra, TLC, Give India
Business World

Condé Nast India, Myntra and India’s top designers join hands for a cause: announces the launch of ‘Behind the Mask’ campaign

Aug 10, 2020 by Gouri Achary 0 Comments #17th August/18th August 2020., #Alex Kuruvilla, #Amar Nagaram, #Behind the Mask’, #CEO, #Condé Nast India, #Discovery, #GiveIndia President Ashok Kumar ER, #Managing Director - South Asia, #Managing Director of Condé Nast India, #Megha Tata, #Myntra, #TLC, #TLC HD and Discovery Plus

10th August 2020: Condé Nast India announces the launch of ‘Behind the Mask’, a mammoth, multilayered social awareness campaign with Myntra, helmed by a five-episode video series, to be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian karigars (craftspeople). These videos ‘unmask’ five of India’s leading fashion designers – Manish Malhotra, Anita Dongre, Tarun Tahiliani, Gaurav Gupta and Rahul Mishra on film, giving us an intimate peek into their lives during the pandemic. In these episodes, each designer also creates a prototype of a mask using elements from Indian art and culture, based on the current times. These designs then serve as inspiration for five unique mask collections, each an ode to a craft or a community. Myntra will be offering an assortment of 34 styles and 20 designs that will be available in packs 1, 4, 5 and 20.

As Alex Kuruvilla, Managing Director of Condé Nast India elaborates, “’ Behind the Mask’ is one of the most ambitious projects we’ve ever undertaken. From video concept and production to packaging and product design to bringing on board multiple partners, this activity was entirely orchestrated by Condé Nast India during the lockdown, managed remotely by multiple stakeholders. Our objective is twofold: to promote the wearing of masks, and to raise funds for the karigars (artisans) who tirelessly work behind the scenes of the Indian textile industry and are among those worst hit by the pandemic. This initiative achieves the first objective by mass-producing masks inspired by the designers’ prototypes. And it raises funds by donating all profits from the sales of these masks to GiveIndia—all this while creating great content that is at the core of Condé Nast India’s legacy.”

This is also the first time two Condé Nast India titles, Vogue and GQ, have joined forces for a campaign of this scale. What makes this project interesting is the extent of collaboration required to pull it off, especially since it was entirely produced in the era of lockdown and self-isolation where nothing but the “essential” was permitted. The making of the video series is a case study in itself, with everything from conceptualising to scripting and shooting done remotely, with help from the designers’ loved ones who happily agreed to play co-filmmakers. Using mobile phones and digital cameras, with extensive notes from the director and DOP and briefings over video calls, the team managed to pull off these videos, that too in broadcast specifications.

To execute this project, Condé Nast India brought on board Myntra to produce and sell the masks, TLC, TLC HD to broadcast and Discovery Plus to stream the episodes, and GiveIndia to ensure the profits from the sales reach the right NGOs.

Amar Nagaram, CEO, Myntra, added, “’ Behind the Mask’ is an extraordinary initiative, a coming together of enthusiastic and dedicated folks for a common, but the profound cause. We wholeheartedly appreciate the efforts of Condé Nast and are proud to be a part of this ‘one-of-a-kind’ association. Our wide shopper base and reach will enable these masks, inspired by the concepts of India’s leading fashions designers, to reach millions of consumers across the country, thereby supporting this fundraiser campaign in a big way.”

Megha Tata, Managing Director – South Asia, Discovery, said, “Given the Pandemic, there is a need for various stakeholders to come together for the larger good of society. This cause led initiative has the potential to engage audiences in a very endearing way and leave an indelible mark on the audiences. We are proud to have played our part in supporting Kaarigars and remain committed to support such meaningful initiatives in the future as well.”

GiveIndia President Ashok Kumar ER says: “Our crafts artisans represent the backbone of India’s rich heritage and these have been extremely challenging times for them. So we are very grateful that through this partnership Condé Nast India will not only support the karigars but also highlight the crucial role they play in the textile industry. For those of us continuing to stay safe at home, ‘Behind The Mask’ also acts as a reminder not to take the lives of those less fortunate for granted. Since mid-March GiveIndia has been supporting communities worst-hit by the COVID-19 crisis through our India COVID Response Fund, having disbursed ₹114+crore so far. And we welcome Condé Nast India’s contribution.”

The episodes will be streamed on the Myntra app on 12th August 2020 and aired on TLC and TLC HD and streamed on Discovery + on 17th August/18th August 2020. The masks will be available for sale on Myntra from 12th August onwards.

To buy the masks go to www.myntra.com

Business World

Tier 2 and 3 markets lead day one of Myntra’s EORS

Jun 21, 2020 by Neel Achary 0 Comments #Amar Nagaram, #CEO, #Myntra, #Myntra’s flagship EORS

Bengaluru: The 12th edition of Myntra’s flagship EORS, opened to a thumping reception from shoppers, with the fashion behemoth selling over 15 lakh products during the first 12 hours. Consumers in tier 2 and 3 cities have exhibited positive sentiments and enthusiasm for the event. There is a 100% rise in orders over last year and 92% growth in the number of shoppers, YoY from these geographies. Top tier 2 cities leading on the first day of EORS were, Guwahati, Bhubaneswar, and Jammu, while Imphal, Aizwal and Panchkula were leading tier 3 cities. Myntra registered the highest ever number of app downloads and new customer acquisitions on day one in the history of EORS.

A quick look into the products ordered on the first day of EORS reveals that the focus of a majority of shoppers has been to procure kurta, t-shirts, shorts, kidswear, and work from home wear, among others. Most of the men shopped for T-shirts, while women picked kurtas in greater numbers. Beauty and Personal Care, Fashion Essentials, Kidswear, and Home décor are witnessing strong growth at about 50% YOY on average.

The most popular brands on day one have been HRX, H&M, and Roadster among others.

The 2-day price reveal period attracted over 40 lakh visitors who wishlisted items prior to the event. More than 3 lakh customers availed early access, while the VIP slots known as Gold Slots, also witnessed over 3 lakh shoppers, placing orders for over 14 lakh items in total, before the start of the sale. Another major highlight was the ‘Shout & Earn’ that has been hugely popular and tried by 15 lakh people so far.

Speaking on the occasion, Amar Nagaram, CEO, Myntra, said, “The 12th edition of EORS has performed to our expectations so far and it is extremely encouraging to witness the numbers grow as the event progresses. This has restored our confidence in the market as the nation treads towards normalcy and we are looking forward to continuing the momentum for the remainder of the event. The collection offered by our brand partners has attracted the shoppers across the country, especially in tier 2 and 3 markets. We have acquired a record high of 2.5 lakh new customers and traffic to our platform currently stands at 3X of normal days.”